NSEY Brand Guidelines by Blick Publications

Brand Guidelines 2024

NSEY

Brand guidelines

A new brand identity has been created for Northern Schools Early Years (NSEY). It includes a logo, graphic devices, colour palette, typefaces and language guide. These guidelines have been designed to ensure the Northern Schools Early Years identity is used in a correct and consistent way, and to provide a cohesive and easy to understand design system for our audiences.

Section 1

Visual Identity

Logomark

This logo embodies the unity of community, children, parents, and educators converging together. It illustrates connection and diversity through its vibrant colors, symbolizing inclusivity and collaboration. The easily recognisable icon features colored shapes that represent the diverse community and educators, arranged in a circular fashion to signify continuous care and support.

This icon embodies the values of community, connectedness, and ongoing support. It can also be interpreted as a group of children or community members raising their arms in unity.

Primary logomark

The primary logomark is the preferred version in most cases, though the acronym version may be substituted where necessary. For all formal communications the primary logomark should be used.

Acronym logomark with or without tagline

The acronym logomark may be used in any non formal communications either with or without the tagline.

Primary logomark

Acronym logomark with tagline

Acronym logomark

Logo colour variations

The logomark has a full colour, reversed and mono version which have different uses depending on their application. The full colour primary logomark is the preferred version and should be used where possible. The acronym version may also be used in place of the primary version if needed.

The reversed versions are for use on solid background colours only, with the colours being from the approved palette as described in this guide.

The mono version should only ever be used on a white background and only as 100% black. No other mono colour version is permissable.

Acronym logomark mono

Primary logomark mono

Primary logomark reversed

Full colour primary logomark Full colour acronym logomark with tagline

Logo clear space

The NSEY logo must be used with clear space around it, ensuring it’s integrity in the design from other elements. The exclusion zone is equal to the capital N in the logo as indicated. This is the minimum space allowed between the logo and other elements. No other elements should intrude into this boundary area.

Minimum logo sizes

The NSEY logo has minimum allowable size to ensure legibility and prominence. It has no maximum size limit.

Do not resize any parts of the logo. The logo must be resized so all elements scale together.

Do not move any part of the logo

Do not squash or stretch the logo.

Incorrect logo usage

Consistency is key with branding. The NSEY logo has been designed to work in a specific way across a range of mediums.

In order to keep the branding consistent the logo should be used only as described. Here are examples of what NOT to do when using the logo.

Do not rotate the logo

Do not recolour the logo

Do not use the full colour logo over an image

Logo placement

It is important that the logo is consistently positioned. The preferred placement of the logo is at the top left of all material.

The logo should always be the first element in any layout and sized proportionally so that it has prominence in the design.

• FREE KINDERGARTEN!

• 3 and 4 year old sessional programs

• 3 x 5-hour sessions per week (15 hours)

• High quality learning

• Smooth transition to school

• Newly upgraded facility and playground

Call 9306 1662 or scan the QR code to enrol

office@nseyc.org.au

nseyc.org.au

facebook.com/nseyc

of logo placement

Kindergartens & Early Learning Centres

We have kindergartens located in:

Call 9306 1662 or scan the QR code to enrol

off ce@nseyc.org.au

nseyc.org.au

facebook.com/nseyc

Glenroy

Other graphic elements

NSEY has a number of other graphical elements which are used to make up the brand style aside from the logo.

These range from the solid background frames with one rounded corner, to the paint splotches with a fine circle and white frames around all images.

This style guide has been designed using these elements so you can see a real life example of their application. There are further real life examples later in this guide.

Section 2 Colours

Colour palette

The NSEY colour palette consists of 7 primary colours that can be used interchangeably throughout any design.

Dark green should be used as the main background frame colour and for most main headings.

Print Digital

76/137/79

Print Digital

#f6cf3e RBG 246/207/62

Print Digital

121/192/128 Print Digital

Print Digital

#2c9ea8 RBG 44/158/168

Print Digital

Section 3 Typography

Typefaces for professional use

The primary typeface for all professionally produced communications is the Adobe font Urbane Rounded.

This typeface is available through an Adobe subscription and will be available to all graphic design agencies.

Urbane Rounded - Bold

Nunito - Black Headings

Typefaces for internal use

If the primary typeface isn’t available to use then the free Google Font Nunito is approved for use instead. This typeface is freely available for anyone to use on a desktop computer. You can download it here:

https://fonts.google.com/specimen/Nunito

Nunito - Medium General text

Section 4 Language

We are friendly, approachable and warm.

Language and tone of voice

NSEY’s tone of voice is friendly, approachable and reflects a warm personality.

Communication to children should be fun and energetic.

In general, the tone and language used shold be authentic, confident, approachable, friendly and welcoming.

NSEY is welcoming of all people from all backgrounds, we welcome diversity and inclusion.

• Welcoming

• Warm

• Approachable

• Respectful

• Confidently

• Professionally

• Authentically

• Without judgement

Section 5 Imagery

Brand imagery

Images should reflect a positive and welcoming environment, with a diverse and inclusive community representing families living in North Melbourne.

Framing

Images should be contained within frames so that they do not appear by themselves in the flow of a layout design. Circular frames should be used as indicated here for the main ‘hero’ images, while secondary imagery should always be locked up with a rounded corner frame as shown.

Section 6 Branding examples

Kindergartens & Early Learning Centres

Sigi Hyett Chief Executive Officer

(03) 9306 1662

0400 487 441

208a Hilton St Glenroy

sigi.hyett@nseyc.org.au

nseyc.org.au

Pull up banners

Kindergartens & Early Learning Centres

• FREE KINDERGARTEN!

• 3 and 4 year old sessional programs

• 3 x 5-hour sessions per week (15 hours)

• High quality learning

• Smooth transition to school

• Newly upgraded facility and playground

We have kindergartens located in:

• Glenroy

• Dallas

• Fawkner

• Coburg

• Broadmeadows

• Meadow Heights

Call 9306 1662 or scan the QR code to enrol

office@nseyc.org.au nseyc.org.au facebook.com/nseyc

•

• 3 and 4 year old sessional programs

• 3 x 5-hour sessions per week (15 hours)

• High quality learning

• Smooth transition to school

• Newly upgraded facility and playground

office@nseyc.org.au

languages

office@nseyc.org.au

nseyc.org.au facebook.com/nseyc Call 9306 1662 or scan the QR code to enrol

2025 için ÜCRETSİZ anaokuluna (kindergarten) şimdi kaydolun! Okul kampüslerinde bulunur 3 ve 4 yaşındakiler için 15 saatlik oturumlu program Yüksek nitelikli öğrenim Okula kolay geçiş Tüm çocuk ve aileleri bekliyoruz.

Daha fazla bilgi için 9306 1662 numaralı telefonu arayın veya office@nseyc.org.au adresine e-posta gönderin

office@nseyc.org.au

nseyc.org.au