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Latest Evolution Store Opens In Dallas SEI recently announced the opening of its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. Located at the corner of Preston Road and Alpha Road in Dallas, this new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco Company, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border. The store’s digital innovations provide customers with added convenience, including mobile checkout and delivery. With 7Rewards in-store customers can skip the checkout counter and pay for their
“The new Evolution Store in Dallas boasts customizable beverage options and a premium cigar humidor.”
purchases directly from their phone. The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door. SEI said its Evolution Store concept continues to set a benchmark for convenience retailing, serving as an experiential testing ground for customers to try the brand’s latest products and innovations. While all Evolution Stores include a restaurant concept, no two locations are exactly alike as the company continues to tweak the design and product mix based on customer feedback and shopping habits.
‘Brands With Heart’ Program Returns The 7-Eleven, Inc. Brands with Heart event has returned. This program is designed to give brands the opportunity to enter a new retail channel and introduce their products to 7-Eleven, Speedway and Stripes customers across the country. Applications remained open through the end of May. For the fourth year, emerging brands were invited to make their case for why they deserve a spot on the shelves of 7-Eleven, Speedway, and Stripes stores. Whether a product is ready to go to market or is still upand-coming, all brands were invited to apply. SEI said it is looking to diversify its product offerings beyond
the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers. This includes a variety of snacks, beverages, confectionery, and ‘better-for-you’ items. Following the application process, stand out brands will be invited to participate in an in-store test at participating 7-Eleven, Speedway and Stripes stores located in their region. Fan-favorite brands from each market will move on to the Brands with Heart showcase where they will present their products to a panel of leaders from the company. Selected brands from the showcase will be paired with 7-Eleven leaders for coaching, mentoring, and training to prepare them for the opportunity to secure a place on shelves at participating stores throughout the nation.
“SEI’s new collaboration calls for Waitr to deliver from more than 700 7-Eleven locations.”
SEI Widens Delivery Options With Waitr SEI has teamed with on-demand food ordering and delivery company Waitr to offering another delivery option to 7-Eleven customers. The new collaboration calls for Waitr, continued on page 62
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