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Vendor Focus
New Bud Light Seltzer Cocktail Hour Variety Pack
Favorite summer cocktail flavors meet the refreshment of a hard seltzer in the new limited-edition Bud Light Seltzer Cocktail Hour variety pack. Whether lounging at the pool, soaking in the sun at the beach, or relaxing in the backyard, these classic cocktail-inspired seltzers are perfect for any occasion. A vibrant twist on classic, bold cocktail flavors with seltzer stats, this limited-edition variety pack includes Tropical Punch, Lime Margarita, Watermelon Mojito and Strawberry Daiquiri flavors. Cheers to Seltzer Hour!
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Tropical Punch: Grab a towel because this new flavor will transport seltzer drinkers to the beach with its tropical aroma and summery notes.
Lime Margarita: This fresh, citrusy seltzer is a good reminder that it’s LIME o’clock somewhere.
Watermelon Mojito: Sure to cool seltzer fans down this summer with its sweet, fresh watermelon taste and crisp minty finish.
Strawberry Daiquiri: This take on the chilled summer classic offers a mild sweetness, with a hint of lime-flavored tartness, in the refreshment of a hard seltzer.
All four Cocktail Hour flavors contain 5% Alc./vol and contain ZERO sugar per 12 ounces. Plus, they are 100 calories, gluten-free and naturally flavored.
The Bud Light
Seltzer Cocktail
Hour variety pack features four favorite summer cocktail flavors. Compliment your ready-to-drink coffee selection with International Delight Iced Coffee.
Ready To Drink International Delight Iced Coffee
Customers looking for that refreshing drink but who also need that coffee fix will enjoy delicious ready-to-drink International Delight Iced Coffee—bringing the taste of the coffeehouse to their hand and letting it transform their daily cup of coffee into a world of fantastic flavor. Delightful and ready-to-drink, the iced beverage comes in four flavors—Oreo, Vanilla, Mocha, and Caramel Macchiato—and offers a just-right balance of creaminess to coffee that can be taken on the go. This is a great way to compliment your readyto-drink coffee selection providing the on-the-go consumer with delicious, creamy iced coffee that is made with real milk and cream.
Your customers can pick up a ready-to-drink International Delight Iced Coffee with lunch—afternoon consumption has grown since 2013. Iced Coffee can drive afternoon and lunch appeal for any 7-Eleven shopper. Ready to drink coffee is the largest and fastest growing coffee segment, with growth forecasted to continue. Growing in both multi-outlet and Convenience. To place an order or learn more, please call 888-620-9910 or visit DanoneAwayFromHome.com.
Swisher Sweets Kicks Off Second-Annual ‘Life Is Sweet’ Contest
To reward its greatest fans, Swisher Sweets recently announced that it is bringing back the “Life is Sweet” contest for a second year, which runs through August 21. Similar to the inaugural contest in 2021, Swisher Sweets will promote “Life is Sweet” through limited-edition packaging. This year, the contest has expanded to BLK and Leaf packaging in addition to Swisher Sweets. Be on the lookout for Swisher Sweets’ Original, BLK Smooth and Leaf Original to be released as limited-edition packaging for the contest.
Adult consumers can enter the “Life is Sweet” contest by scanning the QR code found on the packaging or on point of sale and uploading a photo or video with a caption answering the question, “How can Swisher Sweets make your life sweeter?” Entries can also be uploaded at swishersweetslifeissweet.com.
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Six bi-weekly prizes of $2,500 each will be awarded to individuals with the best submissions on June 13, June 27, July 11, July 25, August 8 and August 22. Weekly winners will be announced on Swisher Sweets’ social media channels. A grand
Swisher Sweets’ Original, BLK Smooth and Leaf Original have limited-edition packaging for the “Life is Sweet” contest. prize winner will be selected among these recipients on August 28, awarded $100,000 in cash and recognized as Swisher Sweet’s No. 1 fan in 2022.
Be on the lookout for specially marked shipping boxes to begin arriving immediately. To place an order, contact your Swisher representative at 1-800-874-9720 or visit Swisher.com.
Simply Spiked Lemonade is authorized on the flavor endcap for P5 and P6. Jack Daniel’s Country Cocktails is now a top 10 FMB brand with the highest cumulative growth rate.
Introducing Simply Spiked Lemonade
MolsonCoors introduces Simply Spiked Lemonade, a line of naturally flavored alcohol beverages from Simply. These juicy spiked lemonades are bursting with a sweet and tart lemonade flavor that’s perfect for any occasion. With 5% real fruit juice and 5% ABV, this ready-to-drink line of flavored alcohol beverages are crafted with the unmistakable taste of real fruit. The multipack contains Signature Lemonade, Strawberry Lemonade, Watermelon Lemonade and Blueberry Lemonade, and the two 24oz single cans come in Signature and Strawberry Lemonade. Simply Spiked Lemonade is authorized on the flavor endcap for P5 and P6 and will be promoted with digital savings for shoppers. Don’t miss out, order Simply Spiked Lemonade today!
Jack Daniel’s Country Cocktails #1 Growth FMB Brand
Jack Daniel’s Country Cocktails are the perfect way to enjoy your favorite Jack Daniel’s beverage. Inspired by over 150 years of premium craft tradition, Country Cocktails are a refreshing new take on classic Jack flavors. There’s no mixing, no muddling, no ice, and best of all, no waiting around. Just pop the cap and enjoy a fresh take on your favorite summer cocktails. With eight unique offerings from Watermelon Punch to Southern Peach.
Jack Daniel’s Country Cocktails is now a top 10 FMB brand with the highest cumulative growth rate of any top FMB brand over the last two years (+46 percent). Not only does Jack Daniel’s Country Cocktails drive sales in FMB, but the average Jack consumer spends 30 percent more per trip than the average FMB consumer. With Jack Daniel’s Country Cocktails, there’s a flavor for every taste and every occasion. Now available in 24oz Singles, 16oz Can Singles, 6pk Bottles and 8pk 16oz Variety Packs.
Electrolit Cucumber Lime Only At 7-Eleven
Electrolit—the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients—is launching a refreshing new flavor for Summer 2022. Electrolit Cucumber Lime is an exclusive flavor to 7-Eleven. Cucumber Lime is a proven flavor with a fresh cucumber forward taste and the perfect twist of lime. You don’t have to wait long, FOD is July 4, 2022. There will be a free fill active July 4 to July 24.
Electrolit is scientifically formulated with magnesium, sodium, potassium, calcium and glucose to provide complete hydration. Electrolit is ideal for consumption after prolonged
exposure to heat, physical activity, hangover and sickness for immediate replenishment to the body. Electrolit will support the launch of the Exclusive Cucumber-Lime Electrolit with advertising via its social media platforms and radio ads.
Increase Sales With Hostess Boost Jumbo Donettes & Baby Bundts
Watch your sweet baked goods sales grow with new Hostess Boost Jumbo Donettes singles and Hostess Baby Bundts.
Hostess Boost Jumbo Donettes deliver as much caffeine as one cup of coffee. Available in two delicious flavors—Caramel Macchiato and Chocolate Mocha—the 2.5oz donuts are 25 percent bigger than regular Jumbo Donettes and have 70 mg of caffeine per serving. Hostess is a highly recognizable brand with a loyal customer base, and consumers are drawn to the nostalgia of Hostess items like Donettes. A Permanent Wire Rack is available for merchandising (contact jlawing@hostessbrands to order). SRP is $2.39, Hostess Rebate program via BB is$.22/ unit, P3 promotion is 7Rewards Buy Hostess 2 Singles get 1 Boost/$1 (fully funded—$1.39). • Boost Caramel Macchiato SLIN: 177883 • Boost Chocolate Mocha SLIN: 177882
Hostess Baby Bundts Lemon Drizzle and Strawberry
Cheesecake are a sweet twist on the familiar. Baby Bundt’s quantitative research surpassed BASES concept hurdles for success and ranked #4 and #9 in the grocery channel with Outstanding Purchase Intent, Outstanding Uniqueness, Outstanding Value, and Incrementality.
Sweet Baked Goods is a winning category—large, growing, and is a frequently purchased category, up 13.7 percent in the latest 26 weeks. Hostess is a category leader and is winning in the marketplace +38 percent in the latest 26 weeks. Warehouse brands like Hostess are growth drivers in the packaged bakery category for c-stores. Upcoming Baby Bundt promotions include: • P3—7Rewards Boost with Coffee Bundle • P4—Hostess Single Serve 2/$3.50 • P5—7Rewards 2 Hostess Singles get 400 points and
Speedy Rewards
Order today: Baby Bundt Strawberry Cheesecake SLIN: 177884; Baby Bundt Lemon Drizzle SLIN: 177885.
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