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Latest Evolution Store Opens In Dallas
SEI recently announced the opening of its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. Located at the corner of Preston Road and Alpha Road in Dallas, this new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations in addition to Laredo Taco Company, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border.
The store’s digital innovations provide customers with added convenience, including mobile checkout and delivery. With 7Rewards in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.
SEI said its Evolution Store concept continues to set a benchmark for convenience retailing, serving as an experiential testing ground for customers to try the brand’s latest products and innovations. While all Evolution Stores include a restaurant concept, no two locations are exactly alike as the company continues to tweak the design and product mix based on customer feedback and shopping habits.
“The new Evolution Store in Dallas boasts customizable beverage options and a premium cigar humidor.” ‘Brands With Heart’ Program Returns
The 7-Eleven, Inc. Brands with Heart event has returned. This program is designed to give brands the opportunity to enter a new retail channel and introduce their products to 7-Eleven, Speedway and Stripes customers across the country. Applications remained open through the end of May.
For the fourth year, emerging brands were invited to make their case for why they deserve a spot on the shelves of 7-Eleven, Speedway, and Stripes stores. Whether a product is ready to go to market or is still upand-coming, all brands were invited to apply. SEI said it is looking to diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers. This includes a variety of snacks, beverages, confectionery, and ‘better-for-you’ items.
Following the application process, stand out brands will be invited to participate in an in-store test at participating 7-Eleven, Speedway and Stripes stores located in their region. Fan-favorite brands from each market will move on to the Brands with Heart showcase where they will present their products to a panel of leaders from the company. Selected brands from the showcase will be paired with 7-Eleven leaders for coaching, mentoring, and training to prepare them for the opportunity to secure a place on shelves at participating stores throughout the nation.
SEI Widens Delivery Options With Waitr
SEI has teamed with on-demand food ordering and delivery company Waitr to offering another delivery option to 7-Eleven customers. The new collaboration calls for Waitr,
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along with Bite Squad and Delivery Dudes, to deliver from more than 700 7-Eleven locations. Waitr operates in over 1,000 cities in the United States and has more than 26,000 restaurants on its platform. Just last year, the company launched in over 90 new cities and widened its areas of service in the on-demand delivery sector.
7-Eleven Celebrates 95th Birthday
7-Eleven is celebrating its 95th birthday party this summer and the party kicks off with a free Slurpee drink, SEI announced. On July 1, a coupon for one free small Slurpee drink was loaded into the accounts of 7Rewards and Speedy Rewards loyalty app members. The free small Slurpee drink offer was redeemable
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in-store from July 1 through July 11 (7-Eleven’s actual birthday). SEI said it will celebrate Slurpee Day across all 7-Eleven, Speedway and Stripes stores for the first time, and even after redeeming their free drink, customers can head to 7-Eleven, Speedway and Stripes to sip on even more small Slurpee drinks for just $1 in-store and via 7NOW delivery all summer long.
SEI also rewarded customers with 11 days of one dollar deals on their favorite snacks. Between July 1 and July 11, 7Rewards and Speedy Rewards members were invited to snack on select items in-store at participating 7-Eleven, Speedway and Stripes locations for just $1. The deal included $1 roller grill items like Big Bite hot dogs, taquitos and mini tacos, birthday cake and s’mores muffins, and $1 slices of pizza. Any size iced coffee was also $1, and for a limited-time-only, new users of 7NOW can score a free pizza with their first delivery order using code PIZZA.
Completed Model 711 Car Unveiled
SEI recently revealed its completed Model 711, a 2021 Ford Mustang transformed into a 7-Eleven-inspired masterpiece thanks to hundreds of thousands of social interactions from car enthusiasts and 7-Eleven fans. SEI gave customers the chance to win it by purchasing select items at 7-Eleven, Speedway and Stripes stores.
With a stellar classic racer wrap featuring the 7-Eleven colors, this custom car—brought from a dream to reality by the famous automotive restoration shop, Galpin Auto Sports in Los Angeles, California—features super green rims and a cherry red under glow that mirror the iconic, neon 7-Eleven sign that glimmers after dark. It also has slick leather seats adorned with red, orange, and green sunset stripes, and a Slurpee drink gear shift.
Brainfreeze Season Kicks Off
This summer 7-Eleven, Speedway and Stripes stores are helping customers feel hot and stay cool throughout Brainfreeze Season by rewarding them with exciting new prizes every Friday this summer. Customers who purchase participating products can win giveaways inspired by some of their favorite things: music, fashion and of course, Slurpee drinks. 7-Eleven, Speedway and Stripes customers can earn a chance to win one-of-a-kind musical experiences— from VIP tickets to events like Life is Beautiful Festival and Coca-Cola Presents Float Fest, to meet and greets and signed merch from the hottest artists—by fueling up with their favorite snacks. All they need to do is purchase select items through the Speedy Rewards and 7Rewards loyalty programs or via 7NOW® delivery. Even better, when customers purchase the product featured on their 7-Eleven and Speedway app each week, they will earn double entries for double the chance to win (contest ends September 6, 2022). SEI said it will also be dropping some show-stopping, custom fashion pieces through unexpected brand collaborations and a limited-edition apparel collection with a trendsetting streetwear designer. 7-Eleven, Speedway and Stripes
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know that summer is synonymous with Slurpee drinks, so to celebrate customers can enjoy $1 small Slurpee drinks all season long. Additionally, first-time 7NOW customers can redeem a free pizza with any 7NOW delivery order by entering the code PIZZA at checkout (valid until September 6, 2022).
Hot Honey Boneless Wings Heat Up Summer Menu
For a limited-time-only, customers can get 16 Boneless Wings for just $5 at 7-Eleven and Stripes Stores, including the newly launched signature flavor, Hot Honey, SEI announced. Made with all white meat chicken covered in a sweet and savory sauce made with real honey, Hot Honey Boneless Wings are covered in a sweet honey chili glaze, roasted garlic, and chili pepper. The deals don’t stop there. For a limited time, members of the awardwinning 7Rewards loyalty program can purchase eight boneless wings for $2.99 (at 7-Eleven, Speedway, and Stripes locations.
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