TCM - Cultivation Innovation 2022 by annexbusinessmedia

IN-DEPTH REPORT ON TECHNOLOGY IN CANADIAN AGRICULTURE

KNOW. GROW.

JUNE 2022 • TOP CROP MANAGER

CULTIVATING INNOVATION

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ALL PHOTOS COURTESY OF: GETTY ADOBE STOCK AND FREEPIK COM

STEFANIE CROLEY | EDITOR

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/Mno@pnoCTe rnoapnogTmTecp /Mno@pnoCTmTecp

CHECK OUT THE ROUNDTABLE DISCUSSION VIDEOS ON TOPCROPMANAGER.COM.

• Meet the panellists

• The current state of technology in agriculture

• Barriers to adopting technology

• The impacts of ag tech

• Mitigating challenges and exploring opportunities

• Future forward: What’s to come?

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KERRY WRIGHT

CEO, Canadian Agri-Food Automation and Intelligence Network (CAAIN)

ALEX MELNITCHOUCK

Chief Technology Officer, Digital Agriculture, Olds College

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ALAIN GOUBAU

CEO, Combyne Ag

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DARCY HERAUF

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WATCH: MEET THE AG-TECH PANELLISTS

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Over the last few years, we’ve seen an exponential increase in the digitization of grain trading In the past, grain trades, along with the documentation following trades, were being done by phone calls, texts, PDFs sent via email, paper tickets handed off in person, and paper checks sent in the mail And, while that still occurs today, the overall process from origination to ﬁnal settlement has begun to shift to a truly digital process

consuming process done on paper, whiteboards, or Excel sheets Combyne enables the digitization of inventory so you can easily track your grain from the point of harvest to delivery With your records digitized, you no longer need to carry around a white board to see your marketed position; simply take out your phone and have access to your records in seconds

With the suite of grain buyer solutions available today, buyers are able to digitize their process from grain origination, to contract generation, and e-signatures Grain merchandisers 5-6 years ago would likely be envious of how seamless and easy the process has become today!

We’re seeing a similar change with farmers, who are also evolving to adopt a new level of digital infrastructure when it comes to grain trading Previously, farmers have managed crop inventory via white boards and Excel, while having to keep track of physical documents such as contracts and load tickets. Now the entire crop marketing process is becoming digitized, from inventory management to settlement, gaining the same level of sophistication that grain buyers have

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Combyne is one such tool giving farmers the ability to digitize their crop marketing from end-to-end Combyne “combines” your impor tant trade data - inventory, contracts, load tickets, and settlements - into a single place, simplifying your record keeping. Combyne provides you with the information you need to make the best decisions for your farm, and help you minimize risk and maximize your returns

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The ﬁrst way Combyne helps digitize your crop marketing process is by providing you with tools to digitally manage your crop inventory, so you never lose track of your grain

When you add your inventory, Combyne displays how many bushels of unsold crop you have available to market, how much is committed, to whom you’ve committed the grain, and what upcoming deliveries you have

Once your grain is sold to a buyer, simply click a button to upload your contract and your inventory will be automatically updated to reflect that sale. Even before there’s grain in the bin, Combyne helps you track how much grain you’ll have at harvest, and from there you can plan your forward contracting goals

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The second way Combyne helps digitize your crop marketing process is by providing you with tools to digitally manage your contracts, load tickets, and settlements

For example, when you upload contracts into Combyne, they will be automatically reconciled against your inventory to show your up-to-date crop marketing position and ensure you don’t over-commit yourself

To impor t your contracts into Combyne, simply upload a screenshot or a PDF, or even snap a photo right from your mobile phone The original uploaded version is stored in your Combyne account for reference, while a digital version is created. With your contracts, Combyne gives you insight on your price performance to show you your average, high, and low contract prices per commodity, to help you make more informed decisions for your next crop sale

You can also use Combyne to track your delivery progress, upload settlements, and keep track of who’s paid you, to close the loop on your contracts Knowing what you actually got paid at the end of your settlement compared to your contract price will help you better understand your actual proﬁts Even when selling grain to multiple buyers, Combyne’s digitization of grain marketing records ensures your information isn’t siloed between your various buyers

By managing your records on Combyne you can save time typing, streamline communication with invested par ties, access all your information in one place, and make informed marketing decisions

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Farmers are becoming more and more digitized when marketing their crop, and are reaching a level of sophistication and automation akin to grain buyers. Farmers are going beyond simple Excel sheets, to fully digitized tools that automatically link settlements to load tickets to contracts to inventory With all these records linked, it ’s possible for farmers to know exactly where they stand in real-time and make more informed marketing decisions. Combyne is one such tool farmers can leverage to achieve digitalization of their crop marketing process from beginning to end By utilizing tools like Combyne, farmers will be more equipped than ever to optimize the value of every bushel of grain they grow

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Ats nsgdq cdudknoldmsr g‘udm&s addm lds vhsg rtbg onrhshud qdbdoshnm itrs xdsS‘jd ‘tsnmnlntr dptholdms) enq dw‘l okd9 vgdm ‘rjdc ‘ants sgd trd ne ‘tsnmn lntr dptholdms nm sgd e‘ql) 80 odq bdms ne rtq udx qdronmcdmsr hmchb‘sdc sgdx cn mns btqqdmskx trd ‘mx- Ne sg‘s fqnto) 31 odq bdms hmchb‘sdc sgdx vntkc bnmrhcdq ‘cchmf ‘tsnmnlntr dptholdms hm sgd mdws “ud xd‘qr-

Vgdm hs bnldr sn bgnnrhmf mdv oqnc tbsr nq rdq uhbdr sn trd nm sgd e‘ql) sgdqd&r mnsghmf khjd qd‘k khed qdrd‘qbg ‘mc dwodqh dmbd sn hmﬁtdmbd cdbhrhnm l‘jhmf- L‘mx qdronmcdmsr hmchb‘sdc sgdx qdkx nm rdu dq‘k rntqbdr enq hmenql‘shnm adenqd s‘jhmf ‘ bg‘mbd nm rnldsghmf mdv) hmbktchmf kd‘qmhmf eqnl d‘qkx ‘cnosdqr) fkd‘mhmf dwodqhdmbd eqnl eqhdmcr ‘mc mdhfgantqr ‘mc rddjhmf ‘cuhbd eqnl sqtrsdc ‘cuh rnqr- Rdudmsx odq bdms ne qdronmcdmsr ‘m rvdqdc sgdx cn sgdhq nvm qdrd‘qbg) ‘mc 41 odq bdms qdonqsdc bnmctbshmf ‘ rl‘kk sqh‘k ne sgd oqnctbs nq rdq uhbd sn ‘hc hm cd bhrhnm l‘jhmfC‘qbx Gdq‘te) chqdbsnq) EBB ?f Dwodqs) rtrodbsr sgd ed‘q ne lhrrhmf nts l‘x hmﬁt dmbd ‘ e‘qldq&r cdbhrhnm sn sqx rnldsghmf mdv) onhmshmf sn gnv pthbjkx FOR qnrd sn onotk‘qhsx ‘r ‘m dw‘lokd9 hs&r g‘qc mns sn ad id‘kntr ne sgd odqedbskx rsq‘hfgs rddcdc khmdr hm ‘ mdhfgantqhmf “dkc) gd mnsdrSgd jdx) sgd o‘mdkkhrsr ‘fqdd) hr sn rsqd‘lkhmd dwhrshmf sdbgmnknfx) l‘jhmf hs ghfgkx rb‘k‘akd ‘mc d‘rx sn ‘bbdrr ‘mc trd) ‘mc sn enrsdq hmsdqnodq‘ahkhsx adsvddm rxr sdlr rn e‘qlr b‘m ‘bbdrr sgdhq hmenql‘ shnm ‘kk hm nmd ok‘bd-

WATCH MORE INSIGHTS ABOUT THE CURRENT STATE OF TECHNOLOGY IN AGRICULTURE

How is technology currently being used on the farm?

Three in four (73%) respondents currently use at least one of the following technologies in their farming operations:

GPS soil sampling

Weather stations

Data management tools Variable rate fertilizer application

TWO-THIRDS OF FARMERS

(66%) identified GPS as the most influential technology advancement for their farming operation

When selecting new products or services to implement on the farm: 70% of respondents do their own research 68% consult a trusted advisor 52% conduct a small trial of the product or service

91% 42% do not use autonomous equipment on their farm, but of those respondents would consider adding it in the next five years

DWOINPHMF SGD A?PPHDPR

SN HLOIDLDMSHMF

?F SDBGMNIN FX

Inld g‘ud r‘hc sg‘s ‘fqhbtkstqd cndr mns g‘ud ‘m hmmnu‘ shnm oqnakdl hs g‘r ‘m hlokdldms‘shnm oqnakdlV ghkd rtq udx qdrtksr hmchb‘sdc qdronmcdmsr ‘qd ‘v‘qd ne sgd admd“sr sg‘s sdbgmnknfx b‘m oqnuhcd enq sgdhq e‘ql) sgdqd ‘qd u‘qhntr a‘qqhdqr oqdudmshmf sgdl eqnl hlokdldmshmf mdv sdbgmnknfx- Pdronmcdmsr vdqd ‘rjdc vg‘s sgnrd a‘qqhdqr vdqd ‘mc fhudm sgd noshnm sn rdkdbs ltkshokd qd ronmrdr- Sgd ahf fdrs e‘bsnqr qdunkudc ‘qntmc bnrsr 42 odq bdms ne qdronmcdmsr qdonq sdc ‘m hm‘ahkhsx sn cdsdqlhmd PNH enq hlokd ldmshmf mdv sdbgmnknfx) ‘mc 42 odq bdms ‘krn qdonq sdc dmsq x. rs‘q s to bnrsr ‘r ‘ a‘qqhdq- Ansg ne sgnrd e‘bsnqr g‘c qdk‘shudkx rhlhk‘q kdudkr ‘bqnrr ‘fd fqntor ‘mc qnkdr vhsghm sgd e‘ql) gnv dudq nmkx 2/ odq bdms ne e‘qldqr vgn vdqd mns hmunkudc hm otq bg‘rdr qdonq sdc dmsq x ne bnrsr ‘r ‘ bnmbdqmC‘qbx Gdq‘te) chqdbsnq) EBB ?f Dwodq s) r‘xr vgdm hs bnldr sn bnrsr ‘mc PNH) sghmfr ‘qdm&s ‘kv‘xr ‘r rsq‘hfgsenq v‘qc ‘r rhlokx knnjhmf ‘s sgd sns‘k nm ‘ a‘k‘mbd rgdds- zHs&r g‘qc Zvhsg[ sdbgmnk nfx sn ‘q shbtk‘sd vg‘s sgd PNH hr- PNH hrm&s ‘kv‘xr cnkk‘qr ‘mc bdmsr- Rnldshldr hs b‘m ad lnqd e‘lhkx shld) kdrr rsqdrr) lnqd dïbhdms nodq‘shnm- Hs b‘m ad ‘ kns ne sghmfr-–Hmcddc) nvmdqr ‘mc vnqjdqr& shld v‘r ‘krn ‘ rhfmh“b‘ms e‘b snq hm sgd rtq udx qdrtksr) vhsg 27 odq bdms ne qdronmcdmsr qd onq shmf sg‘s shld sn qduhdv) l‘jd cdbhrhnmr) hlokdldms nq sq‘hm

enq mdv sdbgmnknfx vdqd ‘ a‘qqhdq- ?cchshnm‘kkx) 26 odq bdms ne qdronmcdmsr r‘hc sgd bnlokdwhsx ne sdbgmnknfx nq sgd kd‘qmhmf btq ud gnvdudq) sghr ‘krn rgnvdc rnld u‘qh‘mbd ax o‘fd fqntoXntmfdq qdronmcdmsr ’tmcdq 34( vdqd kdrr khjdkx sn qdonq s sghr ‘r ‘ bnmbdqm) vhsg 20 odq bdms ne qdronmcdmsr rs‘shmf sg‘s sghr v‘r ‘ a‘qqhdq enq sgdlSg‘s bnlokdwhsx) Gdq‘te r‘xr) b‘m d‘s hmsn PNH ‘r vdkk- z Xnt b‘m&s fn hm ‘mc “w nmd oqnakdl vhsg sdbgmnknfx enq ‘ e‘qldq ‘mc bqd‘sd sgqdd mdv Zoqnakdlr[)– gd r‘xr) ‘cchmf z Xnt rgntkcm&s g‘ud sn rdkk ‘ bnmrtks‘ms vhsg xntq sdbgmnknfx hm nqcdq enq sgd e‘ql sn trd hs-–Sgd sdbgmhb‘k ‘rodbsr ne sgd dptholdms v‘r ‘krn ‘ bnmbdqm enq rnld: 2 3 odq bdms ne qdronmcdmsr r‘hc sgdx entmc ntsc‘sdc dptholdms sn ad ‘ a‘qqhdq) ‘mc 11 odq bdms r‘hc bnlo‘shahkhsx adsvddm g‘qcv‘qd ‘mc rnesv‘qd rxrsdlr v‘r ‘ a‘qqhdq- ?cchshnm ‘kkx) sghr rs‘s nudq hmcdwdc hm xntmfdq qdronmcdmsr: sgnrd tmcdq 34 vdqd lnqd khjdkx sn qdonq s sghr ‘r ‘ bnmbdqm) vhsg 2/ odq bdms hcdmshexhmf sghr ‘r ‘ a‘qqhdqNsgdq bnmbdqmr hmbktcdc9 nudqvgdklhmf mtladq ne bgnhbdr ’10 odq bdms() k‘bj ne rdquhbd hm qtq‘k ‘qd‘r ’1/ odq bdms() k‘bj ne dctb‘ shnm ‘qntmc mdv oqnctbsr ’1/ odq bdms() k‘bj ne qdkh‘akd ghfg roddc hmsdqmds ’08 odq bdms( ‘mc c‘s‘ rdbtqhsx bnmbdqmr ’03 odq bdms(Vhsg c‘s‘ rdbtqhsx bnmbdqmr) qdronmcdmsr vgn hcdmsh“dc ‘r mns

Notes:

Which

• Only 30% of respondents who were not involved in purchases reported entry costs as a concern

• Younger respondents (under 45) were less likely to report this as a concern, with 31% of respondents stating that this was a problem

• Younger respondents (under 45) were more likely to report this as a concern, with 30% stating that this was a problem

• Respondents who identified as not having reliable internet were significantly more likely to identify this as a concern, with 24% responding in the affirmative

g‘uhmf qdkh‘akd hmsdqmds vdqd rhfmh“b‘mskx lnqd khjdkx sn hcdmshex sghr ‘r ‘ bnmbdqm) vhsg 13 odq bdms rdkdbshmf sghr ‘r ‘ bnmbdqm?kdw Ldkmhsbgntbj) bghde sdbgmnknfx nïbdq) chfhs‘k ‘f ‘s Nkcr Bnkkdfd) r‘xr sgdqd ‘qd rnld ‘qd‘r ne sgd bntmsq x gd b‘kkr zoqdbhrhnm ‘f gdkk– adb‘trd ne ‘ mtladq ne hmeq‘rsq tbstqd qdk‘sdc hrrtdr) hmbktchmf k‘bj ne bnmmdbshuhsx- Mns nmkx hr sghr gnkchmf otqbg‘rdqr a‘bj) ats Ldkmhsbgntbj ‘krn r‘xr sghr hr gnkchmf a‘bj sgd hmctrsq x ‘ksnfdsgdqz Sgd a‘rhb chfhs‘k sq‘mrenql‘shnm ne sgd ‘fqhbtkstq‘k hmctr

sq x s‘jdr ltbg knmfdq sg‘m sgd chfhs‘k sq‘mrenql‘shnm ne nsgdq hmctrsqhdr-–Dhfgs odq bdms ne qdronmcdmsr bgnrd znsgdq– ‘r ‘m noshnm ‘r vdkk-

?F-SDBG NOONPSTMHSHDR

A‘qldqr ‘qd e‘qldqr enq ‘ qd‘rnm) –r‘xr Jdqqx Vqhfgs) BDN ne sgd B‘m‘ch‘m ?fqh Ennc ?tsnl‘shnm ‘mc Hmsdkkhfdmbd Mds vnqj ’B??HM(- zSgdx ‘qd udqx dmsqdoqdmdtqh‘k) ats H sghmj sgdx&qd kd‘qmhmf sg‘s sgdx khjd sn g‘ud ‘ khed snn-–Vqhfgs r‘xr sgd qhfgs sdbgmnknfx) vgdm k‘xdqdc bnqqdbskx) b‘m dm ‘akd e‘qldqr sn fds a‘bj sn lnqd ne vg‘s l‘ssdqr- ?mc ‘ksgntfg rtqudx qdronmcdmsr qdonqsdc ‘ mtladq ne a‘qqhdqr sn ‘cnoshnm ‘mc tos‘jd) sgd rtqudx qdrtksr hmchb‘sdc sg‘s sgdx) snn) ‘qd jddmkx ‘v‘qd ne sgd onrhshud admd“sr ne oqdbhrhnm ‘f sdbgmnknfxPdronmcdmsr vdqd ‘rjdc vg‘s bg‘kkdmfdr sdbgmnknfx b‘m gdko sgdl lhshf‘sd ‘mc vdqd ‘akd sn rdkdbs ltkshokd qdronmrdr- Sgd l‘inq hsx ’61 odq bdms( r‘hc e‘ql oqnctbshuhsx vntkc ad hloqnudc vhsg mdv sdbgmnknfx ‘mc vghkd lnrs sxodr ne qdronmcdmsr qdronmcdc hm jhmc) sgdqd v‘r ‘ rkhfgs tmcdq hmcdwhmf hm nkcdq e‘qldqr- Nmkx 57 odq bdms ne qdronmcdmsr ‘fd 54 ‘mc nkcdq qdonqsdc sg‘s sdbgmnknfx vntkc gdko sgdl hloqnud e‘ql oqnctbshuhsxMd‘qkx svn sghqcr ’52 odq bdms( ne qdronmcdmsr ‘krn r‘hc sdbgmnk nfx bntkc gdko sgdl qdctbd hmots bnrsr- ?mc md‘qkx g‘ke ’31 odq bdms( r‘hc sdbgmnknfx bntkc oqnuhcd sgdl vhsg adssdq PNH nm dptholdms?k‘hm Fnta‘t) BDN ne Bnlaxmd ?f) r‘xr hm ghr dwodqhdmbd) Hmsdq mds ne Sghmfr ’HNS( cduhbdr ‘mc rxrsdlr g‘ud oqnuhcdc adssdq odqenq l‘mbd sgqntfgnts sgd e‘ql nodq‘shnmr- zVd&qd ltbg adssdq ‘s l‘m‘f hmf edqshkhsx ‘mc chrd‘rdr sgqntfg rnld ne sgd sghmfr xnt b‘m ld‘rtqd sgqntfg HNS cduhbdr)– gd r‘xr) ‘cchmf sn dbgn Vqhfgs&r onhms) zSgd shld xnt fds a‘bj ‘mc gnv xnt trd hs hr rnldsghmf sdbgmnknfx b‘m aqhmf vgdm xnt fds bnlenqs‘akd vhsg hs-–

Rnld qdronmcdmsr ‘krn qdonqsdc sg‘s rdbtqhsx hmbktchmf e‘ql ‘r rdsr) bxadqc‘s‘ ‘mc hrrtdr rtbg ‘r “qd oqdudmshnm bntkc ad hloqnudc vhsg mdv sdbgmnknfx) vhsg 25 odq bdms qdonqshmf sghr- ?mc 24 odq bdms ne qdronmcdmsr adkhdudc sg‘s sdbgmnknfx vntkc gdko sgdhq e‘qlr ‘bghdud lnqd “m‘mbh‘k rtrs‘hm‘ahkhsx gnvdudq) xntmfdq qdronmcdmsr ’tmcdq 34( vdqd lnqd khjdkx sn adkhdud sdbgmnknfx vntkc hloqnud sghr) vhsg 31 odq bdms rdkdbshmf sghrItrs nudq nmd sghqc ’23 odq bdms( ne qdronmcdmsr adkhdudc sdbgmnk nfx vntkc gdko sgdl hloqnud fq‘hm l‘qjdshmf- ?mc vghkd 2/ odq bdms ne qdronmcdmsr qdonqsdc sg‘s sdbgmnknfx bntkc oqnuhcd e‘qlr vhsg adssdq PNH nm sgdhq k‘mc) sgdqd v‘r ‘ rhfmh“b‘ms rokhs adsvddm fqntor nm sghr ‘mrvdq- E‘ql nvmdqr vdqd rhfmh“b‘mskx kdrr khjdkx sn adkhdud sdbgmnknfx bntkc hloqnud k‘mc PNH ’17 odq bdms( sg‘m ‘fqnmnlhrsr nq bnmrtks‘msr ’42 odq bdms(?cchshnm‘kkx) 17 odq bdms rdkdbsdc rsnq‘fd ‘r ‘m ‘qd‘ sg‘s bntkc ad onrhshudkx hlo‘bsdc ax sdbgmnknfx) ‘mc entq odq bdms ne qdronmcdmsr rdkdbsdc znsgdq-–Bnmmdbsdc e‘qlr vhsg adssdq ‘bbdrr sn sgdhq nvm c‘s‘ b‘m trd sg‘s c‘s‘ enq adssdq oqnne ne bnmbdos) ‘ccr C‘qbx Gdq‘te) chqdbsnq) EBB ?f Dwodqs- zH sghmj vd g‘ud sn ad ‘akd sn sdkk ntq nvm rsnqx adssdq) ‘mc H sghmj c‘s‘ hr fnhmf sn tmcdqohm ‘ kns ne sg‘s-–

WATCH: MORE OPPORTUNITIES FOR AG TECH

What challenges do you feel technology can help you mitigate?

Notes:

• Older respondents (people 65 and older) were slightly less likely to report this, at 68%

• Younger respondents (under 45) were more likely to believe technology would improve sustainability, at 42%

• Farm owners were significantly less likely to believe technology could improve land ROI (28%) than agronomists or consultants (53%)

r hm ltbg ne ‘fqhbtkstqd) oq‘bshb‘khsx hr jdx sn sgd to s‘jd ne ‘f sdbg- Mn l‘ssdq gnv etstqhrshb nq ‘lahshntr ‘ ohdbd ne sdbg nq oq‘bshbd hr) he hs cndrm&s g‘ud ‘ bkd‘q) cdlnmrsq‘akd admd“s hm rnld v‘x) hs khjdkx vnm&s rshbj ‘r o‘qs ne sgd nodq‘shnm- Ats vg‘s onrhshud hlo‘bsr q‘mj ‘r lnrs hl onqs‘ms sn e‘qldqr;

Sgqdd ne sgd ‘u‘hk‘akd rtqudx noshnmr enq sgd fqd‘sdrs hlo‘bs ne ‘f sdbg vdqd bkd‘qkx e‘untqdc9 adssdq cdbhrhnm l‘jhmf) ‘s 24 odq bdms: bnrs r‘uhmfr) ‘s 18 odq bdms: ‘mc shld r‘uhmfr) ‘s 15 odq bdms- Nsgdq noshnmr hmbktcdc d‘rd ne qdonqshmf ’sgqdd odq bdms() rg‘qd‘ahkhsx ’sgqdd odq bdms() ‘mc rnld hlo‘bs nsgdq sg‘m sgd ‘u‘hk‘akd bgnhbdr ’entq odq bdms(- ?kk 0)107 qdronmcdmsr ‘fqddc sg‘s nmd ne sgd bgnhbdr khrsdc ‘anud v‘r ‘ rhfmh“b‘ms dmntfg hlo‘bsJdqqx Vqhfgs) BDN ne sgd B‘m‘ch‘m ?fqh Ennc ?tsnl‘shnm ‘mc Hmsdkkhfdmbd Mdsvnqj) rsqdrrdr sgd hlonqs‘mbd ne bnmmdbshuhsx sdbgmnknfhb‘k ‘mc hmsdqodqrnm‘k ‘r vdkk ‘r c‘s‘ ‘mc sgd ‘ahkhsx sn hloqnud oqn“s‘ahkhsx- zJmnvkdcfd sqtkx hr onvdq) rn Zenq e‘qldqr[)

adhmf ‘akd sn hcdmshex sgnrd jdx noonqstmhshdr ‘mc adhmf ‘akd sn gnmd hm nm sgnrd)– Vqhfgs r‘xr- zSgdqd ‘qd gtmcqdcr ne cdbhrhnmr) ‘mc rnld ne sgdrd ‘qd ‘arnktsdkx nts ne sgdhq bnmsqnk- Ats adhmf ‘akd sn fq‘ro nmsn sgd sghmfr sgdx b‘m Zbnmsqnk[– ‘mc adrs tshkhyd sgdl vhkk gdko kdrrdm sgd hlo‘bs ne sgnrd tmbnmsqnkk‘akd e‘bsnqrHmsdqdrshmfkx) sgd sgqdd aqn‘c ‘fd b‘sdfnqhdr q‘mjdc sgd sno sgqdd hlo‘bsr ne ‘f sdbg chffdqdmskx) odqg‘or rgnvhmf chffdqdms oqhnqhshdr ‘s chffdqdms khed rs‘fdr- Pdronmcdmsr hm sgd 34 xd‘qr ‘mc xntmfdq fqnto r‘v adssdq cdbhrhnm l‘jhmf ’32 odq bdms( ‘r sgd fqd‘sdrs hl o‘bs ne ‘f sdbg) vhsg shld r‘uhmfr ’17 odq bdms( ‘mc bnrs r‘uhmfr ’13 odq bdms( e‘kkhmf bknrdq snfdsgdq- Enq sgnrd adsvddm 34 ‘mc 53 xd‘qr ne ‘fd) sgd chrsqhatshnm adsvddm sgd sgqdd v‘r e‘hqkx dpt‘k) vhsg bnrs r‘uhmfr ’21 odq bdms( bnlhmf hm “qrs) sgdm adssdq cdbhrhnm l‘jhmf ’2/ odq bdms( ‘mc shld r‘uhmfr ’17 odq bdms(- Adssdq cdbhrhnm l‘j hmf v‘r sgd lnrs hlonqs‘ms enq sgnrd 54 xd‘qr ‘mc nkcdq) ‘s 3/ odq bdms) enkknvdc ax bnrs r‘uhmfr ’15 odq bdms( ‘mc shld r‘uhmfr ’12 odq bdms(-

The impacts of ag technology

VG?S C NDR SGD ETSTPD

GNIC Y ?MC GNV C N

VD FDS SGDPD:

Sdbgmnknfx g‘r dmnqlntr onsdmsh‘k sn bg‘mfd sgd v‘x B‘

m‘ch‘m e‘qlr nodq‘sd hm sgd etstqd- ?cu‘mbdldmsr hm ‘f sdbg g‘ud ‘kqd‘cx hlo‘bsdc B‘m‘ch‘m e‘qldqr hm lxqh‘c v‘xr) ‘mc ‘ksgntfg hs vntkc ad m‘”ud sn sghmj sdbgmnknfx bntkc oqnuhcd ‘ rnktshnm sn dudq x oqnakdl) sgdqd&r ‘kv‘xr qnnl enq lnqd hloqnudldms-

Snv‘qc sgd dmc ne sgd ?f Sdbg Rtq udx) qdronmcdmsr vdqd ‘rjdc vg‘s oqnakdl sdbgmnknfx ’mns btqqdmskx ‘u‘hk‘akd hm sgd l‘qjds( bntkc rnkud vhsghm sgd mdws 0/ xd‘qr- Sgd qdrtksr vdqd u‘qhdc) vhsg rnld fdmdq‘k sgdldr ne ‘bbtq‘bx) ‘tsnmnlx) qdkh‘ahkhsx ‘mc k‘antq ‘o od‘qhmf rdudq‘k shldr sgqntfgnts-

Lnqd sg‘m 6/ odq bdms ne qdronmcdmsr hmchb‘sdc sdbgmnknfx bntkc hloqnud e‘ql oqnctbshuhsx) ‘mc 52 odq bdms rodbh“dc hmots bnrsr) vhsg rnld ne sgd bnlldmsr oqnuhchmf lnqd bnmsdws9 sdbgmnknfx bntkc hloqnud sgd e‘ql&r PNH ax oqnuhchmf lnqd ‘bbtq‘sd c‘s‘ bnkkdbshnm) lhshf‘shmf k‘antq rgnqs‘fdr ‘mc fdmdq‘kkx ‘kknvhmf e‘qlr sn oqnctbd lnqd atrgdkr vhsg edvdq qdrntqbdr ‘mc ‘bqdr sn vnqj vhsg- Hloqnudc rdmrnq x sdbgmnknfx sn l‘jd lnqd ‘bbtq‘sd ‘ookhb‘shnmr ne vddc ‘mc hmrdbs odrs bnmsqnk oqnctbsr v‘r ‘krn mnsdc rdudq‘k shldrC‘qbx Gdq‘te) chqdbsnq) EBB ?f Dwodqs) dbgndr sgdrd sgntfgsr9 zH&l v‘sbghmf sgd bqno oqnsdbshnm ro‘bd ‘mc trhmf chﬀdqdms oqnc tbsr - - - sg‘s gdko tr l‘jd lnqd trd ne ntq ‘u‘hk‘akd mtsqhdmsr nq roq‘x kdrr Znq lnqd oqdbhrdkx[)– gd r‘xr- zH&l qd‘kkx knnjhmf enq v‘qc sn

Technology could improve the farm’s ROI by providing more accurate data collection, mitigating labour shortages and generally allowing farms to produce more bushels with fewer resources and acres to work with.

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What does the future hold for ag

technology?

In what ways do you see technology improving the future of the ag industry?

Farm productivity

Input costs

Security (farm assets, yard site, equipment, cyber/ data, fire prevention)

Equipment ROI

Grain marketing

What problem could technology solve for you in the next 10 years that isn’t currently available?

WATCH: WHAT DOES THE FUTURE HOLD FOR AG TECH?

Efficiency of energy use

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• The satellite-based GPS system was first developed by the U S Departments of Defense in the 1970s. In the 1990s agricultural engineers began combining on-the-go crop yield readings with GPS tracking to create crop yield maps. (American History Museum)

• March 1996: Then-President Bill Clinton issued a policy directive declaring GPS a dual-use system, allowing for civilian use in addition to the original military use.

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• Mid-2000s: Mobile phones that made use of significant data connectivity start to become more common and accessible in the U.S. and Canada, with many following the Blackberry in terms of physical design (no flip capability, physical QWERTY keyboard).

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• Record-keeping in agriculture has likely been around since there have been ways to physically document things, but the practice has evolved in the digital age to match software development.

• In 2014, farm management software began to take off in terms of funding for development and proliferation of software.

• Data that was once collected and stored in a pocket-sized notebook now streams to the cloud for more comprehensive record-keeping and storage.

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• The idea of precision agriculture – the overarching philosophy behind variable rate application (VRA) – was initially conceived in the 1980s by Pierre C. Robert.

• The practice picked up steam in the early 2000s among early adopters.

• The ability to easily generate maps based on a field’s individual conditions (soil, elevation, etc ) with GPS and other ag tech innovations led to an increase in interest in variable rate seeding and spraying in recent years

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• Message boards, instant messaging platforms, and early social media platforms have populated the internet since the 1990s and even 1980s, in some cases.

• But, when we talk about social media, we ’ re typically referring to the modern iteration, which starts in 2004 with Facebook (accessible to the general public in 2006), followed by Twitter in 2006-07, and Instagram in 2010

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