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Serving the Canadian rental industry for 45 years.
6
INDUSTRY NEWS
Trade shows offer the chance to learn what you didn’t know you didn’t know.
20 PRODUCT SHOWCASE
A preview of the latest portable heaters on the market
Canada’s rental market steers towards a 2027 rebound.
10
WOMEN IN RENTAL
These 15 outstanding individuals are recognized for their contributions to the industry
24 TECH TIPS
Don’t let tires be the weakest link
26
SNOOK’S LOOK
www.canadianrentalservice.com
It’s time to celebrate Canada’s coziest season.
The residential construction outlook remains uncertain. 8
How to kick your procrastination habit
Many supportive hands makes for light work
by Mike Lacey
Trade shows offer the chance to learn what you didn’t know you didn’t know.
Iam not breaking any news in telling you I am not a woman.
After all, the beard probably gives it away.
As such, I am not going to pretend that I understand the challenges that women face in this world.
But I have two working ears. I do have two working eyes.
And I do have a wife and daughter.
I understand that the struggles and opportunities facing myself and my son in this world are not the same as those facing my wife and daughter.
That’s not to say men have it easy. Or that women are always at a disadvantage. Life is far more nuanced than that.
“At a time when the industry is facing a labour shortage retaining more women is crucially important.”
But it does mean that while life provides obstacles for all of us, sometimes those obstacles are unique to one’s gender.
Construction is still among those sectors where the participation of women in the workforce is lagging other sectors. At a time when the industry is facing a chronic labour shortage, attracting and retaining more women in the industry is crucially important.
The good news? That’s changing. More and more women are entering this industry.
Each spring, our magazine partners with our construction-themed brands within our company to host an afternoon-long virtual event called Women in Construction.
This important and popular event allows women to come together, discuss the collective challenges
they still face but also celebrate the steps this industry has taken.
Canada has made great strides in building an society where equality matters. We are far ahead of many other countries when it comes to women’s rights.
That is one of our great strengths.
Yet despite how far we have come, we still have work to do.
That’s why in this edition we are profiling 15 women who work tirelessly in the rental equipment sector. They come from all corners of this country and work in all aspects of the industry. They were nominated by their peers, who had nothing but glowing things to say about them.
The package was put together by our amazing associate editor Macenzie Rebelo. She will also lead a panel discussion on this very topic at Canadian Rental Mart, which takes place Sept. 30 to Oct. 1 at the Toronto Congress Centre.
While the two-day event will feature exhibits of rental-ready equipment and supplies from Canada’s top suppliers, what I hope also draws you in is this panel discussion among four of the women featured in this edition.
When reading Macenzie’s article on these women, I was impressed with the dedication to excel at their craft.
I was also struck by the support they receive from family, friends and colleagues, especially at times when it might not be so easy. It helped remind me that, as a man, I do not fully comprehend what it is like to work in a male dominated industry.
But regardless, my support is still vitally important for the women I work with.
CRS
No matter what sector of construction you’re in, you’ll leave CONEXPO-CON/AGG with
This isn’t just North America’s largest construction trade show, it’s taking construction to the next
INDUSTRY NEWS
CANADA’S RENTAL MARKET STEERS TOWARDS A 2027 REBOUND
In the latest economic forecast presented by the Canadian Rental Association (CRA), growth in the rental market appears to move at a steady but slow pace.
Scott Hazelton of S&P Global explains that there is no contraction in the forecast; however, there is “some slowing in the forecast for this year and next.” According to Hazelton, who spoke at the August CRA Q2 quarterly, the current reported performance is expected from the rental market and revenues locally. He also reports, growth for general tool is projected to be perishably close to zero (0.8 per cent in 2026 and 1.4 per cent in 2025) due to challenges in the single-family housing market and weak manufacturing performance, particularly in the automotive sector, which is affected by U.S. tariffs and supply chain disruptions.
“All segments are a little bit weaker in 2025 compared to last year,” he said. “But the most pronounced is from general tool.”
The total provincial rental revenue growth is projected to be low for 2025 and 2026 before picking up in 2027, states the quarterly report. British Columbia, Manitoba and Saskatchewan will lead in growth in 2025, while Alberta and Quebec lag.
“Steady and sustainable growth is forecast for 2027 through the remainder of the forecast period,” said Hazelton.
Ontario will face major challenges due to its position as the capital of the automotive market, which is affected by tariffs and supply chain changes, states the report.
DIAMOND MOWERS CELEBRATES 25 YEARS
Diamond Mowers commemorated its 25th anniversary at a ribbon-cutting ceremony at its headquarters in Sioux Falls, SD. The event brought together employees, community leaders and industry partners to celebrate a quarter-century of innovation, growth and getting the job done for contractors, municipalities and land management professionals nationwide.
In 2000, the Doyle family started Diamond Mowers with a goal to be more than just a manufacturer of industrial mowing equipment. They set out to build a company rooted in service, trust and partnership, one that would stand shoulder to shoulder with the people who work the land every day.
“To every customer who’s trusted us with their toughest jobs, to every dealer who’s helped us grow, and to every employee who’s contributed to our journey, thank you. This anniversary is yours as much as it is ours,” wrote Diamond Mowers in a media release.
Diamond Mowers shares its journey has been shaped by real-world feedback and hard-earned insights from the field. Every cutter, mulcher and attachment was built with a purpose: to handle tough terrain, heavy vegetation, and long days on the job.
2025
Sept. 17
Western Canada 2025 ARA Golf Tournament Acheson, Alta. https://www.theranchgolf.com/
Sept. 30 - Oct. 1
The Canadian Rental Mart Etobicoke, Ont. canadianrentalmart.com
Sept. 30
CRA Rental Mart Hospitality Event Etobicoke, Ont. https://crarental.org/Web/Events
Oct. 7- 9
The Utility Expo 2025 Louisville, KY. https://www.theutilityexpo.com/
2026
Jan. 6-8 2026
Landscape Ontario Trade Show Toronto, Ont. locongress.com
Feb. 11-12 2026
Canadian Concrete Expo Toronto, Ont.
https://canadianconcreteexpo.com/
March 2-4 2026
ARA Show Orlando, FL. arashow.org
March 3-7 2026
CONEXPO 2026
Las Vegas, NV. https://www.conexpoconagg.com
Visit
Diamond Mowers staff ribbon ceremony in Sioux Falls.
THE CRA HOSTS CANADIAN RENTAL WEEK FOR 2025
Canadian Rental Week is the Canadian Rental Association’s (CRA) opportunity to celebrate the rental industry and the people who make it thrive.
Canadian Rental Week, happening October 14-17 2025, brings CRA members together to showcase their impact and share the story of how rental keeps Canada moving forward.
“We are thrilled to announce the launch of Canadian Rental Week, an annual initiative designed to raise awareness and celebrate the rental industry in Canada. This event aligns with other Rental Weeks happening globally,” wrote the CRA in a release.
For tools, resources, and ideas to help you get involved and be part of this celebration, check the CRA website for the digital tool kit. Rentals make big things happen!
“We encourage rental stores of all sizes, partners, and friends to participate in this week and join us in celebrating the industry that we are proud to be a part of.”
For more information about the CRA’s Canadian Rental Week please visit: crarental.org.
THE
ARA FOUNDATION OFFERS DISASTER RELIEF FOR THE RENTAL INDUSTRY
The American Rental Association (ARA) Foundation is supporting the industry by offering a disaster relief recovery and preparedness grants for rental businesses and their employees. There are two branches of grants available to businesses:
• Business Relief: This grant program is designed to assist rental operations in the U.S. and Canada that have been severely impacted by a natural disaster. Grants range from $500 to $2,500.
• Employee Relief: These grants, which are offered after any type of natural disaster, range from $500 to $2,000. Business owners must apply for these grants on behalf of their employees.
The ARA Foundation serves the equipment and event rental industry, so ARA membership is not required. For more information visit: thearafoundation.org/disaster-relief/
EVENTOLOGY Autumn Revival
Celebrating Canada’s Coziest Event Season
by Michelle Nicol, CERP
With summer coming to a close, it’s time to look ahead to the fall and the trends we are seeing emerge for the cooler months! As the beautiful golden hues of autumn sweep across Canada, event designers and planners are gearing up for what’s shaping up to be an incredibly busy season. Customers are gaining confidence in the industry, weddings that were once postponed are continually being booked, and corporate clients are continuing to embrace in-person functions again.
What does this mean for us in the rental industry? The event season doesn’t have to end when summer does!
Now is the time to strike while the iron is hot and align with evolving client expectations and opportunities. From practical inventory musthaves to emerging design trends, here’s my take on what’s hot in the event scene this fall and how rental businesses can capture business from it.
“Fall is typically a strong season for corporate events, and this year continues to be no exception.”
Event aesthetics are expected to take a sharp turn this fall and shift towards a moodier and bolder palette. After a spring and summer that were filled with soft pastels and airy hues, fall is embracing deeper, darker, more dramatic tones. Shades like olive, rust, midnight blue, and matte black will all be making an appearance, paired with textural elements like velvet, wicker, rattan, and mixed metals. Planners are gravitating toward layered tabletop designs, unique charger plates and bold decor elements that create eye catching and memorable designs. There’s also growing demand for unique pieces of furniture and vintage-inspired decor, especially for cocktail hour and photo opportunities. Now is the perfect time for rental companies to spotlight fall-inspired vignettes in showrooms, marketing materials, and social media—sparking inspiration and helping clients visualize the up-and-coming mood of the season.
Even as indoor venues regain popularity, many
clients continue to gravitate towards open-air events with an indoor venue on site for back up, ambiance and flexibility. This fall, tents remain essential but with upgraded features such as clear-top tents and cozy draping and decor. Fully enclosed structures with climate control are in high demand as the temperature will start to dip down into the fall months.
Rental companies should be ready with not just the structures, but also the accessories to support outdoor events in the unpredictable fall weather such as HVAC, fire pits, patio heaters, propane tanks, warm lighting, and weatherproof flooring. Extending the outdoor season into mid to late October or even November is no longer not an option — especially for weddings, fundraisers in the off season, and branded pop-up brand activations.
Fall is typically a strong season for corporate events, and this year continues to be no exception. Companies are prioritizing experiences that offer opportunities for guests to connect and build culture, rather than just a standard sitdown meal. As a result of this shift, there is an increase in demand for conversation areas with furniture, interactive and unique food stations and unconventional venues. Being able to suggest creative layouts can position your business as the solutions partner who they need on their team, rather than just a supplier.
Fall is no longer just the wind-down, inventory and maintenance season, and is evolving into a robust high value season in its own right. The key is staying responsive and adaptable to upcoming event trends, last minute shifts in the weather and our clients’ evolving needs. By showcasing our seasonable abilities and building strong partnerships with venues and planners, fall 2025 can be an equally busy and profitable season next to the summer months we’re used to. CRS
Michelle Nicol, CERP, is an award-winning account executive for Element Event Solutions in Toronto.
WOMEN IN RENTAL
Meet the women shaping Canada’s rental industry
Across the country from all walks of life, Canadian Rental Service recognizes the professional and dedicated women making a difference in the rental industry. These 15 outstanding individuals have been recognized for hard work, knowledge and impactful contributions to the industry.
by MACENZIE REBELO
MELANIE ZIMNEY
Melanie Zimney, of Essex County, Ontario, considers herself to be an outdoors country girl. When not hard at work at Riverside Rentals as an office manager, you can find her tending to her chickens and working in her vegetable garden.
Zimney, who has been with Riverside Rentals for thirteen years, enjoys the customer-based aspect of her role, as talking with customers and learning about their projects is one of her favourite parts of the job.
“I found myself wanting to have a ‘big girl’ job. Riverside Rentals was brought to my attention by a local unemployment help centre,” she says.
Zimney had no prior experience or even knowledge of the rental industry before joining the team. Today, she finds the industry to be exciting, especially with new advancements in heavy machinery equipment and tools.
Phil Morand, owner of Riverside Rentals and Zimney’s nominator, writes, “Melanie has been a team player in our business for years, and she always does exceptional work with our customer base.”
Her confidence in the industry has grown through her many years of experience. She has taken on more roles with Riverside Rentals, including her self-appointed individual role as ‘spirit committee.’
“I love to decorate the shop mannequin whenever there is a holiday,” explains Zimney, as she finds it important to spread joy and laughter at work whenever she can.
She shares that every day she is learning something new and that it is important to ask questions if you do not know something.
“After 13 years of experience, I am still being asked questions I’ve never been asked before,” she says, as the learning never
stops. For Zimney, continuing to advance her knowledge in the industry will not only improve her confidence, but customer-service too.
NICOLE SOUTHGATE
In 2022, Nicole Southgate made a big life-changing move with her family to pursue a new job opportunity. Originally based in Leduc, Alberta, she was presented with the opportunity to work with Herc Rentals as a senior equipment co-ordinator in Red Deer.
“My experience has been great,” she says. “The rental industry has its peaks and valleys – it is certainly not easy, but every day is different and rewarding.”
Nicole Southgate (Herc Rentals)
Melanie Zimney (Riverside Rentals)
When Southgate joined Herc, she made her transformation into sales, which was an excellent learning experience, she remarks. However, her heart was always in operations. So, when the opportunity came up to be branch manager she jumped at the chance.
Steve Podolski, sales manager at Headwind Solutions and Southgate’s nominator, writes, “Nicole is continually on top of the day-to-day happenings and always orders the correct equipment for the upcoming jobs well ahead of time.”
Southgate’s favourite part of the job is the daily interaction with coworkers and customers.
“I thoroughly enjoy the continuous learning. There is never a dull day in rentals, and if it were easy, it wouldn’t be as fun.”
A difficulty she has faced is staying on top of the latest tools and equipment. It is important to Southgate that she is as educated and confident in her role as possible.
“Because the job is so handson, along with knowledgeable peers who are always willing to teach and mentor, I have overcome that challenge.”
Her biggest piece of advice to women who want to grow, learn and be successful in the rental industry is to always give 110 per cent.
“Integrity is important in everything you do,” she says. “Be better at listening than talking, as you can learn so much from active listening.”
DIANE SLATER
Waterloo-Ontario born Diane Slater always had a deep passion for learning and knowl-
edge, pursued her education in psychology, human resources and adult education.
She started her career working for several companies in HR roles. In 2023, she found her way to the rental industry, where she was hired for Stephenson’s Rental Services as a chief human resources officer.
“I feel so lucky to have found such a complex and interesting industry to work in,” she says.
Slater explains that although this is her first role in the rental industry, it has been nothing short of dynamic and fun. She describes her community as some of the best people she’s ever worked with, as they are very people focused.
“They’re interesting, innovative, passionate and respectful,” she says. “This is the best experience of my career, working with people who are inclusive, have your back and genuinely want to see you succeed.”
When Slater first joined the rental scene, she felt a bit intimidated by all the people who had 15 years or more experience in the industry, as
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Diane Slater (Stephenson’s Rental Services)
COVER STORY
she still considered herself a rental newbie.
“But, I quickly learned that everyone has the attitude that we win together,” she says.
Slater explains that the rental world is all about people and service. She has found the passion and drive of the industry to be inspiring.
“A lot of people in this industry are caring and compassionate, especially during difficult times. In my 30 years of experience, rental is truly unique in its focus on the people as its most important asset.”
KRISTINA SHERIDAN
Kristina Sheridan was born and raised in the small town of Campbellford, Ontario. Construction was always a part of her life, as she grew up working in the industry.
“I’ve always been drawn to environments where I can grow, solve problems and be part of a team,” she says.
She joined Cooper Equipment Rentals as a dispatcher in 2022 after working as a site supervisor for six years with a home improvement company.
“The rental side was a new
challenge, but also a perfect fit for me,” she says.
Her hard work paid off and in 2024 she was promoted to branch manager of the Oshawa location.
Sheridan explains that no two days are the same in rental and that is what makes the job exciting. Building relationships with customers, solving logistical problems and leading her team are the best parts of her role.
Throughout her extensive construction career, Sheridan has faced some challenges, especially in a male-dominated industry. Early on, she had to prove that she belonged and was a valuable leader, she explains.
“As a single mom, balancing work and family life has also taken determination,” she says. “But with time and
support from mentors and colleagues, those challenges made me tougher and confident in my abilities.”
Her biggest advice to women who are joining the construction and rental industry is to never second-guess their worth or voice.
“Be curious, ask questions, and speak up even if you’re the only woman in the room. Confidence comes with experience, but courage comes first.”
TRACEY SCHOLES
Tracey Scholes from Sunderland, Ontario, has had a long career in landscape construction and a passion for heavy equipment. Her background in construction introduced her to the rental industry and, for her, joining rental was a no-brainer.
In 2017, she started her
“ I LOVE EQUIPMENT and my experience has been absolutely amazing! I am continuously learning and growing myself, and I love it!”
— Nicole Southgate, Red Deer Branch Manager
— Tracey Scholes, Oshawa Branch Manager
Kristina Sheridan (Cooper Equipment Rentals)
rental career and since has enjoyed every minute of it.
In 2022, she was offered a position at Herc Rentals as branch manager for the Oshawa location.
“The experience has been absolutely amazing,” she says. “Learning about the industry, leading a team and watching them grow is so satisfying.”
With more than eight years in the industry, Scholes favourite part of the job is getting to grow every day through new opportunities and challenges.
“It is a very fast-paced environment, but it is very rewarding,” she says. “I would not change it for the world. I love it.”
Scholes encourages women of all walks of life to join the rental industry, as it has been a valuable and successful career choice for her and many other women like her.
“Whether you want to be a mechanic, driver, leader, in sales or co-ordinator, there are so many opportunities in rental to work with talented people.”
LOUANNE RIOUX
Louanne Rioux has a unique outlook on the rental industry,
as she works for an equipment manufacturer. Rioux, from Montreal, Quebec, has had a steady and successful career with Hangcha Forklift Canada over the last five years, starting as an office manager and now as the sales and marketing director.
Rioux was a part of the original team setting up Hangcha Forklift Canada DC centre in Montreal.
“I really like seeing the
development of new products, technologies and equipment,” she says. “I love to see them in action at clients’ locations and in different applications.”
For Rioux, it was a bit of a challenge learning the equipment aspect of her role, as before Hangcha Forklift, she had not worked for a heavy equipment company.
“I was learning technical aspects and applications that were completely foreign to me,” she says.
Tracey Scholes (Herc Rentals)
Louanne Rioux (Hangcha Forklift Canada)
COVER STORY
When Rioux started out in the industry, she was the only woman working in her department. She hopes to see more women get involved in the heavy equipment, rental and construction world as “our perspective adds a lot of value to the table.”
She explains that diverse viewpoints contribute to a richer understanding of issues, which is extremely valuable in leadership roles.
“Women also excel in creating balanced and collaborative work environments. Their leadership styles foster inclusivity and teamwork, which creates a more positive work culture.”
Her biggest piece of advice to women entering the industry is to fake it until you make it.
“During my first year at Hangcha Canada, I constantly repeated this quote to myself whenever I felt overwhelmed, which was often,” she says. “While I wasn’t literally faking it, I was adopting a mindset of being resourceful, adaptable and ready for any challenge. Over time, I gained confidence in my role.”
BRITTANY MONIZ
Brittany Moniz of Toronto, Ontario and has been with Stephenson’s Rental Services Bridgeland location for four years.
“I would have never imagined having a career in tool rentals,” she says.
For Moniz, starting out in a completely new industry was a challenge, as she did not have much product knowledge. However, with the help and guidance of her colleagues and countless sleepless nights of studying tools, she considers herself to now be “quite
the expert.”
In 2024, all of Moniz’s hard work and dedication paid off, as she was promoted to operations manager. She attributes her steady growth in the company to the support of her mentors.
“They helped me become a better worker. The job itself has made me a tougher, braver and more confident.”
Moniz’s favourite part of the job is meeting new people from all kinds of trades. She remarks that building relationships with new customers and strengthening bonds with existing customers matter a lot to her.
Wayne Macneall, director of operations-Metro at Stephenson’s, and Moniz nominator, writes,
“Brittany exemplifies what it means to be a leader in the rental industry. Her dedication to continuous improvement sets the standard for her team.”
Despite her in-depth knowledge of heavy equipment and tools, Moniz does face challenges in the industry due to her gender.
“This job is tough as nails and I’ve learned that we need to be tougher for people to
give me the respect we truly deserve, especially as women.”
Her time in the rental industry has made her a stronger person all around, she explains. She is also learning to no longer doubt herself, as she knows just as much as any man would in her role.
To Moniz, her hard work and knowledge speak for themselves.
Melanie Misener (Canadian Rental Association)
MELANIE MISENER
To those active in rental associations, Niagara-based Melanie Misener may be a familiar name as she is the executive director of the Canadian Rental Association (CRA).
She joined the CRA in 2019 as an executive assistant and
was promoted to executive director in 2024.
“I immersed myself in learning and reading everything I could, asking countless questions, and seeking out opportunities to connect with people in the industry.”
Misener notices rental equipment everywhere she goes and is always thinking about how it connects back to CRA members. The industry is dynamic and constantly evolving, explains Misener.
“The rental industry is filled with passionate, hardworking individuals who are deeply committed to their businesses and communities,” she says.
Misener faced some initial challenges when entering the industry, as she did not have a ton of background in the industry and was in a male-dominated space. However, she was incredibly proactive in building her knowledge and credibility through networking, research and asking questions. The initial difficulties she faced in her career shaped her approach to leadership and strengthened her commitment to fostering inclusivity in her current role.
Michelle Nicol, account executive for Element Event Solutions, and Misener’s nominator writes.
“Melanie’s dedication to strengthening the Canadian Rental Association’s role as a national resource reflects her unwavering commitment to industry advancement and community building.”
Misener shares that she is incredibly proud to be a part of the rental world and encourages other women to join the industry.
“Don’t be afraid to ask questions and don’t put pressure
Brittany Moniz (Stephenson’s Rental Services)
on yourself to know everything right away,” she says.
The rental industry values experience and is always willing to share knowledge, explains Misener.
“Stay curious, seek out mentors and trust that your unique perspective has value,” she says. “Your voice matters, and your contribution can help move the industry forward.”
DEBBIE MACKIE
Deborah ‘Debbie’ Mackie was born and raised in Nova Scotia and moved to Ontario in the 1980s. In 2003, Mackie began her management career in retail, where she remained for several years until she was offered an opportunity in the rental industry.
She was offered a job with a rental business by a customer. Although hesitant, she decid-
ed to take the chance.
“I was a single parent at the time and felt this was a good opportunity for providing for my kids,” she says.
In 2011, Mackie was later hired by Cooper Equipment Rentals and has been with them ever since. Today, she serves as the regional manager for the Northern Ontario
location.
Brett Morso, director of operations, Canada East for Cooper and Mackie’s nominator writes, “Debbie has persevered through multiple roles to become the regional manager. Few people in the industry can match Debbie’s knowledge and success.”
Mackie loves challenges, thrives on learning new things and finding solutions for customers.
“The rental world is fastpaced and ever-changing. It is very rewarding to be a part of something bigger, especially watching our customers’ business grow,” she says. “I can’t imagine myself in any other industry.”
Mackie has faced some challenges throughout her journey, especially when it comes to navigating the mar-
ket as a woman. She has been dismissed due to her gender and has had her experience and knowledge undermined.
Regardless of this, Mackie still very much enjoys her career in rental. Her biggest advice to women who may want to join the industry is to always follow your gut and “don’t wait for someone to give you an answer – go find it for yourself.”
MICHELLE LAMBERT
Edmonton, Alberta-based Michelle Lambert is energized by big ideas, bigger equipment and the people who make the industry so rewarding.
In 2012, Lambert joined Expedition Rentals as their first outside-sales representative, despite her not being very familiar with the rental industry.
Deborah Mackie (Cooper Equipment Rentals)
COVER STORY
“I plunged in, learned fast, and soon discovered I loved the operational heartbeat of the business,” Lambert says. Turns out, the job was a perfect fit for her – co-ordinating people, the equipment and meeting deadlines for customers was her bread and butter.
“That curiosity has carried me from sales to operations leadership, and every day still teaches me something new.”
Today, Lambert works as vice-president of operations for Expedition Rentals, steering operations, people and processes.
Steve Podolski, sales manager at Headwind Solutions and Lambert’s nominator, writes, “Michelle is continually marketing and growing Expedition Rentals. She is always handson and ready to help.”
The variety and human connection are Lambert’s favourite parts of the job. She explains that no two rentals or customer challenges are identical. She thrives on listening to a contractor’s problem and crafting the right solution just for them.
“Every day I’m inspired by the team that surrounds me, talented people who tackle challenges head-on and never
stop finding smarter ways to serve our customers.”
Some roadblocks Lambert has faced throughout her career are mastering the technical side of the heavy equipment, how they function, logistics affecting uptime, and why true rental isn’t just “dropping off iron.”
She shares that there are plenty of roles for women in rental – and encourages other women to consider the opportunities the industry has to offer.
“Think beyond titles,” she says. “The rental ecosystem is vast. Play to your strengths, stay curious, and don’t let anyone box you into a single lane. The sky really is the limit.”
BECKY HOPPE
Becky Hoppe was born in Rocky Mountain House, Alberta, and raised just 20 minutes east on a farm surrounded by animals. As someone who loves the outdoors, learning and the simple things in life, Hoppe decided
to make a career change from hairdressing to something more to her taste.
“When I saw a position open up at All Choice Rentals, I applied,” she says. “It turned out to be the best decision of my life.”
In 2017, Hoppe joined All Choice Rentals Rocky Mountain House location as an inside sales specialist and has been there ever since.
Nine years later, she still loves the role, her coworkers and the rental industry as a whole.
“I am always on my toes and keeping up with a nice, steady pace,” she says.
Blake Menning, vice president at All Choice Rentals and Hoppe’s nominator, writes, “Becky brings a rare combination of professionalism, warmth, and industry knowledge to her role every single day. We believe Becky exemplifies everything that makes the rental industry great: knowledge, heart, integrity, and service.”
Since she first started in
rental, Hoppe’s self-assurance has grown despite the challenges she faced along the way.
“Being a woman in the industry has come with its own set of challenges, but becoming confident in all areas of my position and with equipment has been extremely helpful,” she says. “My management team always has my back.”
Her biggest piece of advice to women who want to join the rental industry is to be confident and own who you are.
“Breaking into an industry where the women are outnumbered can be a test, and we must study,” she says. “Remember not to take anything too personally and start each day fresh. When the day is done, it is done.”
MIRA GENTILE
Calgarian Mira Ricioppo
Gentile was raised in a family of Alberta business owners. Her parents’ ambition for success ignited her interest in finance and entrepreneurship.
In 1994, she joined entrepreneur and founder Keith Beggs’s brand-new company, New West Equipment, as a consultant.
Thirty-one years later, Gentile’s role has grown within the company, as she is now the finance manager and assis-
Mira Gentile (New West Equipment)
Becky Hoppe and Peaches (All Choice Rentals)
Michelle Lambert (Expedition Rentals)
COVER STORY
tant general manager.
“I am very proud to be part of the company since day one,” says Gentile. “Being here from the very beginning has given me a unique connection to the business and its journey.”
Keith Beggs, founder of New West and Gentile’s nominator, writes, “Mira has dedicated over 30 years of commitment to customer and employee care, while pushing for company excellence.”
Throughout her long career, Gentile’s favourite part of the industry has remained the same – continual learning. The fast-paced environment means you cannot sit back and let things ride, explains Gentile.
“I enjoy trying to find new solutions to problems and working with all our great employees to make them happen.”
When Gentile first joined the rental scene, she felt a bit intimidated by the technical side of the business. Learning the ins and outs of each piece of equipment is what she describes as a “learning curve.” No matter how experienced you are in an industry, there is always room to learn, she explains.
“Even in my role in finance, it is still important to understand what you are selling to understand trends and identify opportunities.”
Her biggest tip to those women who want to join the rental industry is not to be afraid to ask questions. “Expose yourself to lots of different departments,” she says. “Keep asking and always keep learning!”
LEANNA EXLEY
Born and raised in Hamilton, Ontario, Leanna Exley started her career in the trades as an electrical apprentice, gradu-
ating from Mohawk College in 2013.
In 2016, she joined Stephenson’s Rental Services and serves as a road service technician.
Exley quickly grew to love the industry and began utilizing her electrical skills to develop and troubleshoot other projects. She started with the division when it was still in its infancy and has been a big part of “developing the service procedures that have since been passed down to other technicians.”
Exley enjoys seeing how the equipment is used for various types of projects and takes pride in assisting companies with their heating needs. Additionally, she finds collaboration with coworkers to create solutions rewarding.
“I take great pleasure in seeing the customer’s satisfaction at the end of a service call.”
Paul Allan, operations manager, heat division with Stephenson’s Rentals and Exley’s nominator, writes, “Leanna understands the importance of representation and actively gives back by mentoring and role modelling for women in trades at local colleges. She has particularly engaged with high school students exploring careers in the
trades, offering demonstrations and sharing her personal journey to inspire the next generation.”
For Exley, like many other women working in the trades, her biggest challenge is navigating the stereotypes of being a female in a male-dominated industry.
“People were inclined to feel I was too fragile for certain tasks and not be as willing to complete a job,” she says.
Her advice to women is to focus on what is at hand and to stay positive.
“People will quickly see the value you bring as a female in the industry,” she says. “Don’t be afraid to get involved, share your ideas, as they will be heard.”
MARIE MAY DAYANGHIRANG
In 2021, Marie May Dayanghirang left her life behind in the Philippines, where she was born and raised, and immigrated to Canada – establishing her roots in Toronto, Ontario.
A year later, Dayanghirang joined Stephenson’s Rental Services, Kipling, as a parts administrator. Her previous experience in the Philippines, as a parts administrator at
a car dealership, made her an excellent candidate for her current position with Stephenson’s Rental Services.
“At first, it was challenging not only because of learning new systems, adjusting to different cultures,” she says.
Within the last two years, Dayanghirang has worked tirelessly to become a diligent and knowledgeable parts administrator.
“It took time for me to build my confidence, but the supportive environment here has really helped me grow.”
Dayanghirang is a natural-born problem solver and thoroughly enjoys that aspect of her job, especially making sure everything is “ready to go” for customers. Her role gives her a strong sense of purpose, and she feels it is rewarding to see everything come together.
Giulio DeAngelis, regional development manager at Stephenson’s and Dayanghirang’s nominator writes, “May consistently exemplifies what it means to be a collaborative, supportive, and positive force within our team. Her willingness to lend a hand, share her knowledge, and work respectfully with everyone does not go unnoticed.”
Dayanghirang shares she is almost like the ‘mother’ of her team, and that if somebody ever needs something, she is always there for them.
“It is a great feeling to be that person for people, to be trusted and counted on. In a fast-paced environment, that connection makes every day meaningful,” she says.
Throughout her time in Canada, Dayanghirang faced several challenges, like adjusting to life in a new country
Marie May Dayanghirang (Stephenson’s Rental Services)
Leanna Exley (Stephenson’s Rental Services)
and working in a male-dominated industry. But, with her team’s support, she has pushed herself to step outside her comfort zone.
She encourages other women to put themselves out there, despite how intimidating it may appear at first.
“Your ideas and contributions matter. Ask questions, be curious, be persistent and trust that you’re capable of more than you think,” she says. “And most importantly, surround yourself with supportive people, you’ll grow faster than you expect.”
SANTANA CHARLTON
In 2023, Santana Charlton of Niagara Falls, was looking for a career change and decided to explore the construction and trades sector.
“I was searching for a com-
pany that I could learn and grow with,” she says. “But I had never been able to get my foot in the door.”
Six years later, Charlton was hired as a sales and rental associate at Stephenson’s Rental Services.
“I love that every day is different; no two days are the same. I love the fast-paced
environment, and I love the continuous learning that comes with this job.”
Within the two and a half years she has been with Stephenson’s, she has learned a great deal about the rental industry and its people.
“It’s also very exciting for me to be out and about and see our equipment on job sites, knowing that our company and equipment are contributing to the growing infrastructure.”
Luca Torossi, regional development manager at Stephenson’s and Charlton’s nominator, writes, “Santana brings exceptional customer service skills to every interaction, caring deeply about each transaction and the overall customer experience. Her dedication ensures that customers not only get what they
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need but leave feeling valued and supported.”
Throughout her journey in the rental industry, Charlton has faced some challenges as it is a male-dominated industry; however, she explains she does not experience them often. She also acknowledges that without her supportive team, she would not be able to have the confidence she has today, especially when dealing with difficult customers. Her team’s willingness to help and encourage her is vital to her growth, she shares.
Charlton encourages women to join the rental industry, “don’t let it intimidate you because it is male dominated.” She continues, “As long as you have initiative, a willingness to learn, and a problem-solving mindset, you’ll be set for success!” CRS
Santana Charlton (Stephenson’s Rental Services)
Portable heating will soon be in demand as we say goodbye to summer and prepare for winter
HEAT WAVE
CAMPO EQUIPMENT
DF4500 MAKE-UP AIR HEATER
8 CampoEquipment.com
Campo Equipment says its DF4500 Make-Up air heater is powerful, efficient and built for the demands of the rental market.
The unit delivers up to 4.5 million BTUs and provides a maximum heated air output of 25,000 CFM.
Campo Equipment notes at the heart of the DF4500
is the company’s innovative ‘Fan First’ design, which keeps heat away from critical components. This eliminates the need for drive belts, pulleys and bearings. According to Campo Equipment, this forward-thinking approach reduces premature failures, lowers maintenance costs and keeps rental customers satisfied.
The DF4500 is powered by liquid propane or natural gas and features a wide scope modulating burner system ranging from 742,000 to 4.5 million BTUs. As a result, the customer can significantly reduce fuel costs as the unit can maintain target temperatures efficiently by burning only the fuel required to satis-
fy the remote thermostat. Built for real-world jobsite flexibility, the DF4500 includes a dual voltage selector switch (220V/480V) and dual power hookups (Cam-Loks and 50A twist-lock), which are all conveniently housed behind a tamper-proof access door. These standard features provide technicians with installation options that simplify setup on virtually any jobsite.
ECO POWER EQUIPMENT’S IAQH1000 INDIRECT FIRED HEATER
8 ecopowerequip.com
With a maximum output of 800,000 BTUs, weighing in at nearly 2,400 pounds and max-
imum recommended ducting of 200 feet, Eco Power Equipment’s IAQH-1000 indirect fired heater is designed for use on large sites. While the unit can be used for a variety of commercial and industrial projects, it can also meet a diverse range of temporary heating needs, including in hospitals, schools and events.
The company states the IAQH-1000’s advanced modulating burner technology
adapts to ambient needs, enhancing efficiency and ensuring dependable performance. It’s designed to switch between natural gas and propane, allowing fuel flexibility and lower operational costs.
Despite its large size, the IAQH-1000 has a portable design with fork pockets in both directions and two-point lifting system. Units are also stackable two-high for optimised off-season storage.
Access for maintenance and operations is simple, while a high-resolution controller monitors all aspects of heater operation. The unit’s PID Control Robust algorithm for temperature and fan control reduces fuel consumption and protects heater exchange.
As well, its stainless steel components and weatherproof enclosure provide long-lasting performance and reliability in difficult conditions.
FROST FIGHTER E154QR AND
E156QR
ELECTRIC HEATERS
8 frost-fighter.com
Frost Fighter E154QR and E156QR 150KW electric
heaters’ design and construction ensure dependable performance, long service life and minimal maintenance. It’s high-efficient backward inclined aluminum fan delivers high airflows and static pressures with quiet operation. Meanwhile, its high-quality offset element arrays are designed for commercial use, supplying heat evenly and efficiently. The enclosed tubular element design provides superior durability, maximum safety and is suitable for contaminated atmospheres.
Operating between a 50 KW and 150 KW heat setting, the unit delivers a heat output between 171,000 to 512,000 BTUs an hour with airflow of 5,600 to 8,000 CFM.
It has a maximum outlet ducting of 50 feet for high temperature ducting and maximum inlet ducting of 25 feet
for close pitch ducting. The 512-pound unit comes with fork pockets and HD locking casters for easy transport.
The unit’s PLC control and VFD Inverter system provides variable airflows for maximum heating efficiency and control. The PLC control also offers visual operational status information for reliable operation and simplified troubleshooting.
There is no guessing if the power supply is adequate or correct as a digital power metre displays voltage or current of all three inputs.
The electric heater uses the industry standard 400 AMP colour-coded cam-lock power connectors to provide convenient and safe power connection anywhere with no hard wiring required.
SURE FLAME SE410 8 sureflame.ca
Sure Flame’s new SE410 heater is a class of its own.
Approved for both indoor and outdoor use, the hybrid, enclosed flame heater operates between 250,000 and 400,000 BTUs and is ductable up to 75 feet. It has a heat rise of 95 degrees Celsius and a maximum discharge temperature of 115 C.
Worker safety is a top priority and the unit and ensures no measurable carbon dioxide is generated. It features a combustion monitoring system that self-adjusts for proper oxygen levels.
The SE410 heater is 99 per cent efficient while its fan is rated at 4,500 CFM. It has a low amperage draw of only 9.6 amps and operates on either propane or natural gas.
The unit’s 250-pound weight, fold-away handles and wheels make it easy to move. As well, it’s stackable design is ideal for storage or transportation as multiple units can fit in the back of a pickup truck.
The LED control panel’s easy-to-use diagnostic and status screen simplifies troubleshooting, allowing for faster diagnosis and less downtime for rental customers.
PORTABLE HEATERS
FLAGRO FVO-1100TR AND FVO-400RCBT
8 flagro.ca
Flagro’s FVO-1100TR heater trailer contains two FVO400RC heaters with recirculation, each delivering 390,000 BTUs and 1 H.P./4000 CFM. The trailer is equipped with four-by-12-inch or two-by-16inch duct outlets and twoby-16-inch inlets, as well as a Kubota or Yanmar 8 KW/ Stamford Newage combo genset liquid cooled diesel engine. It’s 300 USWG TC approved fuel tank with fuel contain-
ment provides 44 hours of run time before refueling.
The unit’s solid steel welded channel frame and floor is outfitted with emergency brakes and lights, CSA and ESA approved.
Also available is the threein-one trailer, which offers heat, lighting and power generation. It features one FVO-400RC (390,000 BTUs) heater with recirculation, one 15-amp GFI service outlet and 15-foot two-stage mast with four 1.8-amp LED lights, providing more than 100 hours of run time. Meanwhile, FVO-400RCBT is a 390,000 BTU indirect fired oil heater with a recirculating hood and 118 USWG fuel tank. It has 44 hours of run time.
It is built with Riello burner technology, including nozzle pre-heater for cold weather
start up and updated low temperature fuel pump. It’s 1 H.P. /4000 CFM with a powerful backward incline blower provides ultra-quiet operation and low amperage. The skidbased unit is ductable up to 150 feet, and has two by 12-inch or one by 16-inch outlet and one 16-inch inlet.
Along with competitive pricing, Flagro notes its heaters are backed by strong technical support, a good warranty program, and quick and consistent turnaround for parts thereby providing less downtime and a great ROI over the lifetime of the unit.
SUN BLAST SR 125
8 lbwhite.com
The latest addition to L.B. White’s lineup is the Sun Blast SR 125. The light and easy to carry radiant heater provides a “simplified” heat and should be considered for work areas with ample ventilation, as it is direct fired. It’s a great option without the complexity, providing heat for not only you but also the materials in your workspace.
The Sun Blast SR 125 innovative emitter casts 125,000 BTUs in a 360-degree pattern, in both natural gas or liquid propane. No electricity is needed as there is no fan or electrical parts. A simple rotary knob varies the heat and a one-button ignitor brings it to life. While easy to use, it still incorporates safety features like a tip over switch.
The SR 125 can be stacked while not in use. There are also hanging eyes if the user wishes to elevate based on the application.
WACKER
NEUSON E3000 HEATER WITH 6 KW GENERATOR
8 wackerneuson.com/ Engineered for reliable performance and trouble-free setups, the new Wacker Neuson E3000 heater with 6 kW generator features a standard 1,000-hour service interval and delivers up to 81 hours of continuous run time.
Ideal for cost-effectively thawing and maintaining soil temperature during cold weather construction, the E3000 has positive displacement pumps that provide steady flow and consistent heat delivery for thawing and curing up to 6,000 square feet with just two hose zones. The unique pump design of the heater allows for vertical flow of up to 250 feet, which is ideal for elevated bridge deck applications. Two pumps (one per loop) mean delivery of maximum BTUs per hour and also provide emergency backup flow, to ensure heating in critical applications such as commercial concrete preparation and curing. With 3,000 feet of hose, split into just two continuous loops, the E3000 allows for single person set-up and placement.
Simplified controls make operation of the generator easy and improved service access helps reduce downtime and costs. The genset top opens completely, providing easy access to the oil filter, Kohler engine and other components. CRS
by Russ Dantu
Procrastination
We’ve all done it, haven’t we?
Let’s face it, we get busy at work doing the things that make us money and avoid doing those time-consuming things that don’t –even though they need to be done. Things like employee reviews, forecasting, calling two new prospects each day (how many of us actually do that?) and the list goes on.
Of course, it happens in our personal lives too. My wife always has a to-do list and sometimes voices her concern that I’m not getting tasks done. My usual reply was, “Give me six months and I’ll get some of them done!”
I strongly recommend not saying this unless you want a frying pan upside the head or worse, silent treatment. Events that you’d like your better half to participate in won’t happen until you conquer the list!
Procrastination is the worst nation in the world. So, how do we conquer it? Here are some ideas that may help you clear your desk each day, allowing more time to focus on the things you love to do.
“Imagine your day filled doing the things you love while your tasks get completed efficiently.”
DELEGATION
If you are lucky enough to have an assistant, many tasks that seem menial can quickly be handled by your assistant. For tougher tasks, consider who your top people in each department are and see what you can assign them to do to ease your workload. During certain times of the year, you ask employees that aren’t as busy and can take on more work. Empowering them to do something different to help can make them feel more worthy. It may also show you how much talent they have and lead to a promotion down the road. Letting go some of your workload is key here.
ORGANIZATION
With your list, grade every action item to its importance. Does everything on the list have to
be done that specific day? If not, have a second list for items that need to be done within the week or even month. This will allow your frustration to subside from seeing tasks pushed back. Do the items on the list that have to be dealt with today and tackle the others as when you can.
OUTSOURCING
Can you hire someone to take care of some of the items on your list? If you need research done to help you with a presentation, if you need a PowerPoint done or graphics created, outsourcing to a reliable source can help you eliminate those tasks. Can you bring in a contractor that has specific experience for some of the items you need help with?
HIRING MORE STAFF
If you find that you are overloaded every day, maybe it’s time to hire another staff member. This could be a remote staff that only works eight hours a week or possibly a full time.
ASK FOR SOLUTIONS
This can be from those you trust most in your office, your spouse or trusted friends. Sometimes the best ideas come from those that aren’t even in our line of work.
Do you know the best nation in the world? Imagination!
Imagine your day filled doing the things you love while your tasks get completed efficiently. Wow, wouldn’t that be nice!?
Now you have five tips to help you with procrastination. Will you act on it or leave it alone and let the list continue to grow?
Take care of yourself and your business! CRS
Russ Dantu is a 30-year veteran of the rental industry and has been delivering workshops, keynotes and seminars on customer service for 25 years. Visit russdantu.com.
DON’T LET TIRES BE A WEAK LINK
Why the right tire strategy helps you deliver
Tires rarely get much attention until something goes wrong. But they play a quiet, critical role in how your fleet performs. The right tire strategy can reduce service calls, minimize downtime, and keep customers happy.
BY RAY LAGRANDEUR
It’s not just about getting equipment out the door – it’s about making sure it stays on the job.
CHOOSE SMART: TIRES
AREN’T
ONE-SIZE-FITS-ALL
RIGHT: Tires affect more than traction, they shape how the machine feels to operate. Most rental equipment doesn’t have built-in suspension, so the tire absorbs the bumps. Pneumatic tires offer more give, helping reduce operator fatigue and strain during long shifts.
The real value comes in understanding how the machine will be used. Because when you’re more tuned into your customers’ business, you’re better equipped to recommend the right solutions. Is your focus on the best cost-effective options for short-term rentals? Or do your customers prioritize long-term durability and reduced maintenance? Clarifying these priorities will help guide better tire choices – enhancing equipment performance and strengthening your customer relationships.
Tire selection isn’t just a box to check. It’s a choice that affects everything from uptime to customer satisfaction. Smart tire management involves thinking strategically: weighing the tradeoffs between short-term use and long-term value, and matching the right tire to each application.
There’s no one-size-fits-all solution when it comes to tire selection. Whether it’s solid, pneumatic or foam-filled, each type offers unique advantages and trade-offs based on the application, budget and operational goals.
• Solid tires are built for durability. Because they can’t go flat, they reduce service calls – meaning less downtime and fewer maintenance interruptions for customers. That reliability comes with a higher upfront cost, but for rugged sites and tough conditions, they’re often worth it.
• Pneumatic tires cost less upfront and offer a smoother ride, an advantage for operator comfort. But they’re also more vulnerable to punctures and pressure loss, especially in harsh environments, under heavy loads or in
debris-heavy jobsites. Staying on top of inspections is key to keeping them in shape.
• Foam-filled tires are a middle ground – offering the low-maintenance benefits of solid tires while mimicking the shape and fit of pneumatics. Because they don’t rely on air, there’s no risk of blowouts. But they don’t offer the same ride comfort as traditional pneumatic options.
KNOW THE CONDITIONS. PICK THE RIGHT TIRE.
Tire life depends on where and how the equipment is used. Terrain, load, frequency of use – it all matters. Solid tires thrive on debris-heavy sites where punctures are a daily risk. Pneumatics offer better grip and comfort, making them a solid pick for general construction and smoother surfaces.
Here’s a few additional factors to keep in mind when selecting tires:
Don’t overlook comfort: Tires affect more than traction, they shape how the machine feels to operate. Most rental equipment doesn’t have built-in suspension, so the tire absorbs the bumps. Pneumatic tires offer more give, helping reduce operator fatigue and strain during long shifts. Solid tires transfer more vibration, which can wear down not just the operator, but the machine itself. Over time, that vibration leads to extra stress on axles and components – and more maintenance calls. Air pressure: Air pressure issues are one of the top causes of tire failure – and they’re avoidable. Overinflation wears the center tread and increases blowout risk. Underinflation eats away at the sidewalls and raises rolling resistance. Either way, your customer ends up with a tire that fails before it should. Depending on the load, job, or temperature, pressure might need adjusting more than once a day. A quick check can prevent a costly fix.
Weather changes everything: Tire pressure rises with heat. Drops with cold. Swings in temperature – like a chilly morning that turns into a hot afternoon – can mean big changes in pressure. If no one’s monitoring it, those shifts can cause uneven wear, poor traction, or reduced fuel efficiency. It doesn’t take much effort to track pressure, but it makes a big difference in how the machine performs.
A PROACTIVE TIRE MAINTENANCE PROGRAM IS ESSENTIAL
If you want to keep equipment on rent and out of the shop, tire care needs to be part of the plan. A strong program gives your team a clear process. Here are a few tools to build into your maintenance program to keep tires in good working order.
Daily Inspections: A few extra minutes during yard checks or pre-delivery inspections can catch issues before they cost you. Look at all three surfaces: tread, outer sidewall, and inner sidewall (which often gets missed). Watch for cuts, cracks, bulges, anything embedded in the tire. Damage near curbs or debris piles is especially common – spot it early and avoid the call later.
Preventative maintenance: Set schedules. Use reminders. Digital tools make it easier to stay ahead of wear and tear. Whether it’s your internal team or your customers, giving people prompts to check tires reduces breakdowns and lightens the load on your service crew.
Yard management: Help customers understand the impact of their yard conditions, especially if they’re running pneumatic or towable equipment. Sharp debris, exposed rebar, and scrap metal shorten tire life fast – not to mention safety considerations.
TIRES MAY BE BASIC – BUT THEY’RE NOT SIMPLE
Tire care goes beyond your own rental yard. Invest time in educating your customers so they understand how to spot damage, check pressure, and store equipment properly, your fleet stays healthier (and your phone rings less).
The tire might not be the flashiest part of the machine, but it impacts equipment performance, safety, fuel efficiency and overall operating life. As their trusted rental partner, it’s your role to guide customers towards the right solutions – smart choices based on what they need for the job, and not just what they want.
CRS
Ray Lagrandeur is the national service manager of Cooper Equipment Rentals.
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SNOOK’S LOOK
Reply hazy, try again
by Andrew Snook
Residential construction outlook remains uncertain
If contractors and investors were to give their Magic 8 Ball a shake when asking about the outlook for Canada’s residential construction sector for the remainder of 2025 and 2026, it would likely come up with answers such as “Reply hazy, try again,” or “Ask again later.”
Between U.S. tariffs on general goods, the ending of the Canada-United States-Mexico Agreement (CUSMA), recent changes in immigration policies, and a saturated condo market in some major urban areas, uncertainty is the word of today for Canada’s residential home building market.
While there are many factors throwing doubt on the outlook and health of the country’s residential construction sector, not everything looks bleak. The government of Canada has been working on multiple fronts to try and re-ignite the homebuilding sector.
“Uncertainty is the word of today for Canada’s residential home building market.”
On May 27, 2025, Minister of Finance and National Revenue François-Philippe Champagne tabled proposals to amend the Excise Tax Act to introduce the First-Time Home Buyers’ GST Rebate (FTHB GST Rebate). The FTHB GST Rebate has the potential to save first-time home buyers upwards of $50,000 on a new home. The legislation eliminates GST for first-time home buyers on new homes up to one million and reduces GST on new homes costing between one million and $1.5 million.
The federal government also recently announced a new $1.2-billion investment for the forest products sector that supports increased the use of Canadian wood products in domestic construction. The funding is split into $700 million in loan guarantees and $500 million for supporting diversifying the sector’s markets, product innovations, and other initiatives. One aspect of this funding announcement that is of particular
interest to home builders is that through Build Canada Homes (a new housing agency), financing would be provided to Canadian private home builders that use Canadian softwood lumber and mass timber products in their construction.
Another potential bright spot for residential housing can be found within the CMHC’s 2025 Housing Market Outlook, which provided forecasts for 2025, 2026 and reviewed some trends extending into for 2027.
The outlook reported that the combination of lower mortgage rates and changes to mortgage rules introduced in 2024 should “unlock pent-up demand from homebuyers previously priced out of the market.” On July 30, the Bank of Canada (BoC) made the decision to hold the policy interest rate steady at 2.75 per cent after cutting rates seven consecutive times from June 2024 to March 2025. This decision came shortly before the Trump administration increased the tariffs on non-CUSMA-compliant goods to 35 per cent, so it will be interesting to see if another cut is coming when the BoC makes its next interest rate announcement on September 17.
The CMHC outlook also states that more affordable regions outside of Ontario and B.C., such as Alberta and Quebec, are expected to lead price and sales recovery as they reach “historically high levels” during the first half of the forecast period.
While there are positive factors at play to help stimulate Canada’s residential construction sector, the economic uncertainty surrounding U.S. tariffs and the expiring CUSMA agreement, coupled with changing immigration policies and a higher cost of living will likely continue to make the housing outlook Magic 8 Ball say, “Reply hazy, try again.”
Andrew Snook is the editor of Canadian Forest Industries, Pulp & Paper Canada and Canadian Biomass .
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