UnCommons
LAS VEGAS, NV
• 13 ACRE MIXED-USE DEVELOPMENT
• 342K+ SF OFFICE
• 352 LUXURY RESIDENTIAL UNITS
• 66K SF DINING/ RETAIL
• OPEN AIR EVENT SPACE
marketing scope highlights:
Audited the property’s operational marketing framework, identifying key needs, industry best practices, and opportunities for improvement across digital marketing, advertising, PR, and brand communications.
Developed a comprehensive marketing strategy and toolkit, including a digital media plan, advertising, brand positioning framework, event protocols, and VIP programs tailored for both residential and office audiences.
Launched a tenant relations program focused on comarketing initiatives, engagement, and targeted efforts to drive sales; resulting in sales increase YOY
Forged strategic partnerships with adjacent community stakeholders, including Durango Casino & Resort, to establish a cohesive district identity.
Led a brand elevation effort, including a refreshed visual identity, website re-skin, and a full way-finding and directional signage revamp.
Built an event calendar strategy emphasizing low-budget, high-impact activations and community collaborations— featuring recurring weekly, monthly, and signature.
ULI Placemaking Award.
CoStar CRE Development of the Year.
NAIOP Mixed-use Project of the Year.
10%+
increase property traffic, YOY attributed to marketing efforts
523%+
increase in website traffic, direct result of marketing strategy
674K+
One month increase to total impressions increase across paid social, digital advertising
45%+
Tenant sales increase, YOY since ahha invovlement
1 M+
Increase in google impressions since and brand awareness
270%+
Increase in new users to the website, YOY
foundation
UnCommons
ESCAPE THE ORDINARY. BE UNCOMMON.
