Fifth and Broadway Case Study

Fifth + Broadway

NASHVILLE, TN

• 2.4M SF MIXED-USE DEVELOPMENT

• 367K+ SF OFFICE

• 381 RESIDENTIAL UNITS

• 199K SF DINING/ RETAIL

• 161K SF ROOFTOP EVENT SPACE

• 56K SF MUSEUM

marketing scope highlights:

Created a marketing strategy which pivoted with market conditions over the course of 8 years, including (COVID19)

Strategic tie-ins with adjacent community partners to form a true district with Ryman Auditorium, Bridgestone Arena and more

Activated vacant retail spaces through phased lease-up with instagrammable, engagement moments and builds, drawing large crowds and recognition

Formulated new avenues for sponsorship tied to events, programming as well as artist installations and more across the campus

Urban

Land Institute’s Best Large Format Project- Private Sector Nashville TN Chapter

42k+

Instagram followers organically built since 2021 opening

$787M

Price tag when sold just two years after opening to Northwood

20k+

Attendees attributed to Marketing events calendar in 2022 alone

8 Years

Working on the asset. RFP through opening and turnover (2023)

$700k

In sponsorship revenue attached to Marketing service at sale

100%

Retail leased one year after opening; 80% local vendors