The Shops Buckhead Atlanta
ATLANTA, GA
• 8 ACRES
• 356K+ SF MIXED USE DEVELOPMENT
• 370 RESIDENTIAL UNITS
• 367K SF RETAIL
• 125K SF CLASS A OFFICE
• 50+ LUXURY, BEST IN CLASS RETAIL TENANTS (HERMES, TOM FORD, CHRISTIAN LOUBOUTIN, MONCLER, ETC.)
marketing scope highlights:
Formulated community engagement strategy via focus groups and partner programs with artists in residency/ public art installations with SCAD ( Savannah College Art + Design ) as well as Atlanta Ballet for on-site performances in a curated Holiday campaign
Branding uplift in 2017, more well suited to approachability in the market
Residential portion sold to Simpson Housing LLP in August of 2016, achieved the highest price per unit in Atlanta’s history. Retail/ office portion sold to Jamestown in 2021
Immersive tenant rations program, including tenant meetings, handbooks and toolkits for maximum engagement district wide
INCREASED center traffic steadily by 63% over the course of 3 years
Style South
The southeast’s largest fashion show and shop around event; averaging 23K+ media impressions, annual attendance 600+; YOY traffic increase of 10% and $500K+ direct sales for retailers
$500k -$700k
In direct sales tied to curated Spend and Receive program released annually in partnership with event calendar
592M+
Impressions tied to Advertising and PR strategy during re-brand year, 2017
5 years
Working on the asset, RFP through operations and sale
Double Digit
Increases across entire digital portfolio annually (social, website, eblast database, etc.)
The Shops Buckhead Atlanta
THE ART OF SOUTHERN HOSPITALITY
