Lilīa Waikīkī:
WAIKIKI, HI
• 454 UNITS RESIDENTIAL UNITS
• 91 AFFORDABLE UNITS AT 80% AMI
• 45,000 SF NEIGHBORHOOD SERVING RETAIL
• FIRST RENTAL UNITS IN WAIKIKI IN 20 YEARS
marketing scope highlights:
Customized air stream preleasing campaign and roadshow in collaboration with Brookfield Retail
Curated a versatile marketing strategy which pivoted through market turns (including COVID-19)
Brought an arts and culture movement to downtown Honolulu for the first time in the city’s history
Handled marketing for market rate tower and affordable housing low rises
Largest debut of any property in Brookfield’s Multifamily Portfolio
First Time
POW WOW Hawaii (global art program) was brought to Waikiki
Impact Award 2022
Winner for CoStar’s Multifamily Development of the Year
100% Leased
Project’s affordable housing fully leased within 2 months during COVID-19 (Nov 2020)
$300K
Under allotted marketing budget of $1.8M, upon opening
77% Leased
One year after opening, ahead of proforma expectations
7 years
Working on the asset. RFP through opening (2023)
Lilīa Waikīkī
CULTIVATE THE LIFE YOU LOVE
