Toyota Music Factory
IRVING, TX
• 250K+ SF ENTERTAINMENT DISTRICT
• 50K+ SF OPEN AIR EVENTS PLAZA
• 152K SF OFFICE SPACE
• 202K SF RETAIL
• 400+ EVENTS ANNUALLY
• 1.9M+ VISITORS ANNUALLY
marketing scope highlights:
Performed project audit of operational marketing department and programming
Launched new marketing strategy focusing on “Delivering More Than Music,” expanding daytime traffic and attracting community audiences outside of concert goers
Uplifted and launched new branding campaign dedicated to a lifestyle district
Activated vacant retail spaces and central plaza with instagrammable, engagement moments and builds
Completed digital audit for missing components and implemented comprehensive SEO plan and social media/ influencer strategy
Created operational marketing toolkit based on project audit, inclusive of:
Signature event
Strategies and execution plans created for each quarter, inclusive of tenant participation
Tenant manual
And meetings platform executed
Property photoshoot
For lifestyle imagery usage and refresh across advertisements and digital platforms
Local artist
Mural program introduced 72.6% increase
In website engagement during first month on project
Toyota Music Factory
