Our Portfolio.
COAST TO COAST, CONCEPTION TO COMPLETION
MIXED-USE DISTRICTS
• Pier 70 | San Francisco, CA
• UnCommons | Las Vegas, NV
• Fifth + Broadway | Nashville, TN*
• The Shops Buckhead | Atlanta, GA*
• 5M | San Francisco, CA
• Clayton Lane | Denver, CO
• River Oaks District | Houston, TX
• Toyota Music Factory | Irving, TX*
RETAIL REDEVELOPMENTS
• Stonestown Galleria | San Francisco, CA
• Otay Ranch Center | San Diego, CA
• Newpark Mall | Newark, CA
• The Shoppes at Carlsbad | San Diego, CA
MULTIFAMILY
• Lilia Waikiki | Honolulu, HI*
• Beaudry | Los Angeles, CA*
• EV | San Diego, CA
• Grey House | Houston, TX
• SALT | Tempe, AZ
• Vela | Washington DC
• Pacifica | Honolulu, HI
• Symphony Hawaii | Honolulu, HI
• The George | San Francisco, CA*
• The Place | Nashville, TN
• The Residence Buckhead | Atlanta, GA
• Kanekapolei Collection | Honolulu, HI
CORPORATE
• CREDE | IRVINE, CA
• Holland and Co. | Santa Barbara, CA
• Brookfield Properties Development
Fifth + Broadway
NASHVILLE, TN
• 2.4M SF MIXED-USE DEVELOPMENT
• 367K+ SF OFFICE
• 381 RESIDENTIAL UNITS
• 199K SF DINING/ RETAIL
• 161K SF ROOFTOP EVENT SPACE
• 56K SF MUSEUM
marketing scope highlights:
Created a marketing strategy which pivoted with market conditions over the course of 8 years, including (COVID19)
Strategic tie-ins with adjacent community partners to form a true district with Ryman Auditorium, Bridgestone Arena and more
Activated vacant retail spaces through phased lease-up with instagrammable, engagement moments and builds, drawing large crowds and recognition
Formulated new avenues for sponsorship tied to events, programming as well as artist installations and more across the campus
Urban
Land Institute’s Best Large Format Project- Private Sector Nashville TN Chapter
42k+
Instagram followers organically built since 2021 opening
$787M
Price tag when sold just two years after opening to Northwood
20k+
Attendees attributed to Marketing events calendar in 2022 alone
8 Years
Working on the asset. RFP through opening and turnover (2023)
$700k
In sponsorship revenue attached to Marketing service at sale
100%
Broadway
UnCommons
LAS VEGAS, NV
• 13 ACRE MIXED-USE DEVELOPMENT
• 342K+ SF OFFICE
• 352 LUXURY RESIDENTIAL UNITS
• 66K SF DINING/ RETAIL
• OPEN AIR EVENT SPACE
marketing scope highlights:
Conducted an audit of the property’s operational marketing structure; identified fundamental marketing needs, best practice tools and key areas for improvement across digital, advertising, pr and more.
Created marketing strategy, operational marketing toolkit, digital marketing media plan, advertising commitment, elevated brand uplift, operational brand narrative exercise, events protocol, VIP programs for residential and office.
Implemented a tenant relations program centered around co-marketing efforts, engagement opportunities and targeted sales increase
Strategic tie-ins with adjacent community partners to form a true district with Durango Casino, Resort.
Elevated brand uplift, website re-skin, way-finding and directional signage plan executed.
Developed an event calendar strategy centered on low-budget activations and community partnerships, including the creation of recurring monthly, weekly, and signature (‘hero’) event series
Lilīa Waikīkī:
WAIKIKI, HI
• 454 UNITS RESIDENTIAL UNITS
• 91 AFFORDABLE UNITS AT 80% AMI
• 45,000 SF NEIGHBORHOOD SERVING RETAIL
• FIRST RENTAL UNITS IN WAIKIKI IN 20 YEARS
marketing scope highlights:
Customized air stream preleasing campaign and roadshow in collaboration with Brookfield Retail
Curated a versatile marketing strategy which pivoted through market turns (including COVID-19)
Brought an arts and culture movement to downtown Honolulu for the first time in the city’s history
Handled marketing for market rate tower and affordable housing low rises
The Shops Buckhead Atlanta
ATLANTA, GA
• 8 ACRES
• 356K+ SF MIXED USE DEVELOPMENT
• 370 RESIDENTIAL UNITS
• 367K SF RETAIL
• 125K SF CLASS A OFFICE
• 50+ LUXURY, BEST IN CLASS RETAIL TENANTS (HERMES, TOM FORD, CHRISTIAN LOUBOUTIN, MONCLER, ETC.)
marketing scope highlights:
Formulated community engagement strategy via focus groups and partner programs with artists in residency/ public art installations with SCAD ( Savannah College Art + Design ) as well as Atlanta Ballet for on-site performances in a curated Holiday campaign
Branding uplift in 2017, more well suited to approachability in the market
Residential portion sold to Simpson Housing LLP in August of 2016, achieved the highest price per unit in Atlanta’s history. Retail/ office portion sold to Jamestown in 2021
Immersive tenant rations program, including tenant meetings, handbooks and toolkits for maximum engagement district wide
Toyota Music Factory
IRVING, TX
• 250K+ SF ENTERTAINMENT DISTRICT
• 50K+ SF OPEN AIR EVENTS PLAZA
• 152K SF OFFICE SPACE
• 202K SF RETAIL
• 400+ EVENTS ANNUALLY
• 1.9M+ VISITORS ANNUALLY
marketing scope highlights:
Performed project audit of operational marketing department and programming
Launched new marketing strategy focusing on “Delivering More Than Music,” expanding daytime traffic and attracting community audiences outside of concert goers
Uplifted and launched new branding campaign dedicated to a lifestyle district
Activated vacant retail spaces and central plaza with instagrammable, engagement moments and builds
Completed digital audit for missing components and implemented comprehensive SEO plan and social media/ influencer strategy
Pier 70; BLDG 12
SAN FRANCISCO, CA
• 70,000 TOTAL RSF +/-
• 3 FLOORS
• HISTORIC REHABILITATION CONSTRUCTION TYPE
• MAKERS HALL, LOCALLY CURATED OFFICE AND RETAIL TENANT MIX
marketing scope highlights:
Developed and executed a marketing strategy that guided the district from construction through to operations - driving brand awareness, building community engagement, and supporting both upcoming phases and currently open tenants.
Maintain operational marketing, tenant relations, co-marketing strategies, digital marketing strategy, media plan and oversee social media marketing.
Website, email newsletter, google my business management, monthly execution series.
Planned and executed Grand Opening milestone event; preview party.
Beaudry
LOS ANGELES, CA
• 785 RESIDENTIAL UNITS
• 5K+ SF COMMUNITY SERVING RETAIL
• 2M+ SF OFFICE ADJACENT DTLA SUPERBLOCK
• 330K+ SF RETAIL ADJACENT FIG + 7TH
marketing scope highlights:
Curated a multi-year Marketing strategy over the course of 3 years
Created renderings and model unit program in partnership with architect Marmol Razner
Launched The Collection brand at levels 48-56 which offered elevated residences with coveted amenities and personalized services program
Planned and executed all milestone events, Groundbreaking, Topping Out + Grand Opening
Pre-leasing strategy focused on a large social media influencer push, targeting high-engagement activations, preview events and influencer’s throughout greater LA