Easypark - Parking data as a service

Parking Data as a Service

helping cities optimise parking ecosystem Martin Sandström Head of Business Development Mar 29, 2022

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Introduction - Martin Sandström

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Leading pioneer of Parking Data Our vision

Making cities more liveable The EasyPark difference ○

Global footprint with local roots

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The original innovator of many of today’s digital parking solutions

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25+ countries

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20+ years of parking innovation

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1 000+ parking experts worldwide

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20 dedicated parking insight experts

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3 200+ cities and municipalities

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2 300+ parking operators

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60 cities with Parking Data as a Service

Parking Search Time

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Where it all started

1935 JUL

Parking market development of time

Rise of cars in the cities

1940

Implementation of regulated parking

1960

Optimization of parking regulation

1970

First digital parking solutions

Broad adaptation of digital parking solutions

2000

2010 -

Today? ● 2/3 carriageways are used for cars, bikes & public transportation, of which 25% is parking ● Cities like e.g. Stockholm and other metropolitan areas expects a 25% increase in the region’s population by 2025, putting even more pressure on the already overloaded infrastructure ● New players entering the cities and utilizing same infrastructure ● Avg speed in London is today already at only 19 km/h.

Some numbers on parking…

10-20 m2

23h

consumed/car on average

70%

/24h the car is parked

15%

does >50% of all parkings

world population lives in cities

2-5

spaces are used daily

THE ECONOMIC IMPACT OF PARKING SEARCH TIME example from Germany

ANNUAL SEARCH TIME

COST

TOTAL COST

(HOURS/DRIVER/YEAR)

(PER DRIVER PER YEAR)

(PER CITY PER YEAR)

Frankfurt

65hr

€1,410

€702m

717,000

Essen

64hr

€1,390

€490m

573,000

Berlin

62hr

€1,358

€1.8bn

3,417,000

Düsseldorf

61hr

€1,337

€564m

605,000

Cologne

60hr

€1,302

€861m

1,047,000

Dortmund

57hr

€1,239

€484m

580,000

Hamburg

52hr

€1,139

€1.5bn

1,783,000

Stuttgart

52hr

€1,136

€437m

612,000

Munich

50hr

€1,092

€1.1bn

1,400,000

Bremen

49hr

€1,065

€393m

550,000

City

Source: Inrix Research 2017, The Impact of Parking Pain in US, UK and Germany

Population

All this is supported by research…

The role of the city: balancing supply and demand

SUPPLY

DEMAND

Parking Inventory

Parking Occupancy

Value of active parking management and policies* Typically different departments and decision makers in a city. Not talking the same language

Good parking management can help free up valuable public space, making our cities more attractive

Support local economy

Reduce vehicle traffic and time spent on the road

Improve congestion, road safety and air pollution

and consequently generate revenues to invest in sustainable mobility and urban improvements

*Source: Eltis, SUSTAINABLE URBAN MOBILITY PLANS

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Challenges and opportunities to adapt Sustainable Urban Mobility Plans (SUMP)* Barriers to active parking management in cities* Lack of: ￮ General awareness on parking management and its benefits

Opportunities ￮ Digital P&Ds/Smart Meters

￮ Understanding of parking management how it fits into a SUMP

￮ Mobile paid parking applications

￮ Public participation when developing parking policies

￮ Digitalisation of enforcement (handhelds & scan cars)

￮ Political buy-in and fear among politicians that their voters may reject them.

￮ Parking management systems (HUBs & Dashboards)

￮ Digitalisation of Permits

￮ Lack of data to support decision making ￮ Inconsistencies with or limitations from other policies and/or legislation hampering a holistic approach to parking management *Source: GUIDELINES FOR DEVELOPING AND IMPLEMENTING A SUSTAINABLE URBAN MOBILITY PLAN

Digital solutions is an enable of breaking these barriers once and for all….

EasyPark has also take the next step of digitalizing all parking assets of a city To truly able parking data to optimize their parking ecosystem Data in

mill km occupancy data

56.580 km inventory data

1,1 mill

3.200

12,15

hours data collection

cities (and growing)

3.000+ dashboard users

2.500+ drivers contributed data

200 TB

data collected

A smart parking management supported by data With the Parking Dashboard cities can start impacting the

For cities, improving parking often means optimising occupancy.

key levers of parking management:

A city can affect the supply and demand to achieve the desired occupancy level by adjusting inventory, pricing & restrictions, and

designating suitable zoning.

INVENTORY (number of spaces available)

ZONING (area usage)

PRICING (tariffs/area)

RESTRICTIONS (permits, limitations)

ENFORCEMENTS (handheld, scan cars)

The city can also estimate the impact of an action and measure the results of enacted policies.

To make appropriate decisions cities need to consider both real time and static data REAL TIME OCCUPANCY

TYPICAL OCCUPANCY

Parking management strategy needs to reflect local parking situation Hamburg

Brussels

Amsterdam

On-street occupancy graph over the day Residential area, with a peak in occupancy by residents coming back from work in the evening

Occupancy increases throughout the day, drops in the evening

Parking management needs to consider local parking situation and adopt accordingly

Parking problems does not only existing in current paid zones

WEEKENDS

WEEKDAYS

9am

3pm

9pm

Inventory knowledge and understanding will help cities set appropriate parking policies

Full overview to custom area: ○ ○ ○ ○

Get more insight and info at street / area level Granularity of the inventory Position all spot categories Digital signage to know what restrictions apply

Why is this a triple win?

Cities & citizens

P Motorists

Commercial Operators

Thank you

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