Parking Data as a Service
helping cities optimise parking ecosystem Martin Sandström Head of Business Development Mar 29, 2022
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Introduction - Martin Sandström
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Leading pioneer of Parking Data Our vision
Making cities more liveable The EasyPark difference ○
Global footprint with local roots
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The original innovator of many of today’s digital parking solutions
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25+ countries
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20+ years of parking innovation
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1 000+ parking experts worldwide
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20 dedicated parking insight experts
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3 200+ cities and municipalities
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2 300+ parking operators
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60 cities with Parking Data as a Service
Parking Search Time
P
Where it all started
1935 JUL
Parking market development of time
Rise of cars in the cities
1940
Implementation of regulated parking
1960
Optimization of parking regulation
1970
First digital parking solutions
Broad adaptation of digital parking solutions
2000
2010 -
Today? ● 2/3 carriageways are used for cars, bikes & public transportation, of which 25% is parking ● Cities like e.g. Stockholm and other metropolitan areas expects a 25% increase in the region’s population by 2025, putting even more pressure on the already overloaded infrastructure ● New players entering the cities and utilizing same infrastructure ● Avg speed in London is today already at only 19 km/h.
Some numbers on parking… 10-20 m2
23h
consumed/car on average
70%
/24h the car is parked
15%
does >50% of all parkings
world population lives in cities
2-5
spaces are used daily
THE ECONOMIC IMPACT OF PARKING SEARCH TIME example from Germany
ANNUAL SEARCH TIME
COST
TOTAL COST
(HOURS/DRIVER/YEAR)
(PER DRIVER PER YEAR)
(PER CITY PER YEAR)
Frankfurt
65hr
€1,410
€702m
717,000
Essen
64hr
€1,390
€490m
573,000
Berlin
62hr
€1,358
€1.8bn
3,417,000
Düsseldorf
61hr
€1,337
€564m
605,000
Cologne
60hr
€1,302
€861m
1,047,000
Dortmund
57hr
€1,239
€484m
580,000
Hamburg
52hr
€1,139
€1.5bn
1,783,000
Stuttgart
52hr
€1,136
€437m
612,000
Munich
50hr
€1,092
€1.1bn
1,400,000
Bremen
49hr
€1,065
€393m
550,000
City
Source: Inrix Research 2017, The Impact of Parking Pain in US, UK and Germany
Population
All this is supported by research…
The role of the city: balancing supply and demand
SUPPLY
DEMAND
Parking Inventory
Parking Occupancy
Value of active parking management and policies* Typically different departments and decision makers in a city. Not talking the same language
Good parking management can help free up valuable public space, making our cities more attractive
Support local economy
Reduce vehicle traffic and time spent on the road
Improve congestion, road safety and air pollution
and consequently generate revenues to invest in sustainable mobility and urban improvements
*Source: Eltis, SUSTAINABLE URBAN MOBILITY PLANS
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Challenges and opportunities to adapt Sustainable Urban Mobility Plans (SUMP)* Barriers to active parking management in cities* Lack of: ￮ General awareness on parking management and its benefits
Opportunities ￮ Digital P&Ds/Smart Meters
￮ Understanding of parking management how it fits into a SUMP
￮ Mobile paid parking applications
￮ Public participation when developing parking policies
￮ Digitalisation of enforcement (handhelds & scan cars)
￮ Political buy-in and fear among politicians that their voters may reject them.
￮ Parking management systems (HUBs & Dashboards)
￮ Digitalisation of Permits
￮ Lack of data to support decision making ￮ Inconsistencies with or limitations from other policies and/or legislation hampering a holistic approach to parking management *Source: GUIDELINES FOR DEVELOPING AND IMPLEMENTING A SUSTAINABLE URBAN MOBILITY PLAN
Digital solutions is an enable of breaking these barriers once and for all….
EasyPark has also take the next step of digitalizing all parking assets of a city To truly able parking data to optimize their parking ecosystem Data in
mill km occupancy data
56.580 km inventory data
1,1 mill
3.200
12,15
hours data collection
cities (and growing)
3.000+ dashboard users
2.500+ drivers contributed data
200 TB
data collected
A smart parking management supported by data With the Parking Dashboard cities can start impacting the
For cities, improving parking often means optimising occupancy.
key levers of parking management:
A city can affect the supply and demand to achieve the desired occupancy level by adjusting inventory, pricing & restrictions, and
designating suitable zoning. INVENTORY (number of spaces available)
ZONING (area usage)
PRICING (tariffs/area)
RESTRICTIONS (permits, limitations)
ENFORCEMENTS (handheld, scan cars)
The city can also estimate the impact of an action and measure the results of enacted policies.
To make appropriate decisions cities need to consider both real time and static data REAL TIME OCCUPANCY
TYPICAL OCCUPANCY
Parking management strategy needs to reflect local parking situation Hamburg
Brussels
Amsterdam
On-street occupancy graph over the day Residential area, with a peak in occupancy by residents coming back from work in the evening
Occupancy increases throughout the day, drops in the evening
Parking management needs to consider local parking situation and adopt accordingly
Parking problems does not only existing in current paid zones
WEEKENDS
WEEKDAYS
9am
3pm
9pm
Inventory knowledge and understanding will help cities set appropriate parking policies
Full overview to custom area: ○ ○ ○ ○
Get more insight and info at street / area level Granularity of the inventory Position all spot categories Digital signage to know what restrictions apply
Why is this a triple win? Cities & citizens
P Motorists
Commercial Operators
Thank you
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