About Alterra
Our
Our
Our
Our
Born of mountains, forever building the future.
This is our Forward Stance
We don’t wait for the perfect line here at Alterra. We carve it. While some may see us as a collection of ski resorts and related businesses, that’s just the surface of what we do. Our true focus lies in how we do it – continuously reaching new heights, blazing new trails, and welcoming adventurers of all types to join our journey for as long as the mountains stand tall.
Seven years ago, Alterra was born from a shared passion for the mountains and a bold vision to shape the future of mountain adventure. From day one, we’ve embraced innovation and challenged the status quo because we believe in the magic of these landscapes. We’ve always believed the mountains are for everyone—and with that comes the responsibility to sustain them for future generations. Now more than ever, this commitment drives us forward, keeping the mountains vibrant hubs of adventure, connection, and thriving communities.
It is with great pride I invite you to read our third annual Forward Stance Report, where you will see a comprehensive account of our social responsibility actions to date, spanning our People, Planet, Community, and Responsibility pillars. With an emphasis on our evolution over the last year, you will also discover insights on our priority actions and areas of future opportunity. Every detail is the collective product and manifestation of collaboration amongst our thousands of employees, community members, climate scientists, and other key stakeholders.
We’re here ready to inspire, ready to protect, and ready to elevate the experience of every person who calls the mountains home. Thank you for joining us in taking a Forward Stance.
Jared Smith (he/him) Chief Executive Officer
At Alterra, we see every decision as an opportunity to shape our shared future. Guided by our commitment to a Forward Stance, we act with purpose—building a legacy that reflects our culture, drives our business, and creates lasting impact.
This responsibility spans our four pillars, a foundation that challenges us to do better every day: supporting the well-being of our people, advancing environmental sustainability, strengthening our communities, and delivering value to all who share in our vision.
Taking a Forward Stance isn’t just what we do—it’s who we are. Together, we’re driving toward a more inclusive, resilient, and thriving tomorrow, grounded in action and focused on change.
Karen Sanford (she/her) Chief Legal & Social Responsibility Officer, EVP
About Alterra Mountain Company
Alterra Mountain Company was founded by those who live for the mountains, inspired by their heritage and the communities that call them home.
With a vision to lead and shape the future of our industry, we’ve united iconic destinations and strategic businesses to build a global community. Our mission is simple: share the transformative power of the outdoors with more people, from all walks of life, for generations to come.
The mountains and communities at the heart of Alterra Mountain Company are the stuff of legend. Shaped by visionaries and trailblazers, these destinations changed lives and built a legacy that endures in our DNA. Today, we build on that legacy, shaping the future of our industry for generations to come.
2017 2018 2019 2020
APR 2017
KSL Capital Partners, owners of Palisades Tahoe (formerly known as Sq*** Valley Alpine Meadows), and Henry Crown & Company acquire Intrawest Resorts (Steamboat, Winter Park, Stratton, Snowshoe, Blue Mountain, Tremblant, and CMH Heli-Skiing & Summer Adventures) along with Mammoth Resorts (Mammoth Mountain, June Mountain, Big Bear Mountain Resort). Together, these entities form a new operating company.
AUG 2017
Deer Valley Resort in Utah is acquired.
JAN
2018
The new operating company is renamed Alterra Mountain Company.
Ikon Pass, the premier ski and snowboard season pass, is launched with a total of 23 mountain destinations.
Mikaela Shiffrin is named official Ikon Pass Ambassador.
FEB 2018
Rusty Gregory, long-time CEO of Mammoth Resorts, is appointed to the same position overseeing Alterra Mountain Company.
JUNE 2018
Solitude Mountain Resort in Utah is acquired.
SEPT 2018
Crystal Mountain in Washington is acquired.
NOV 2019
Sugarbush Resort in Vermont is acquired.
Our Ascent
2020
Alterra Mountain Company Community Foundation is established.
North American Resorts close due to the COVID pandemic.
2021 2022 2023 2024
JUNE 2021
Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts announce the Climate Collaborative Charter, the ski industry’s first unified effort to combat climate change.
AUG 2021
Purcell Heli-Skiing in British Columbia is acquired.
SEPT 2021
Sq*** Valley Alpine Meadows in California is rebranded Palisades Tahoe.
MAY 2022
Aspenware, the ski industry’s leading provider of e-commerce and related consumer technology services, is acquired.
Jared Smith, a former executive of Live Nation Entertainment, is appointed CEO, succeeding Rusty Gregory.
SEPT 2022
Ski Butlers, the industry’s leading ski equipment rental service with operations in 50 world-wide ski destinations, is acquired.
JAN 2023
Snow Valley in California is acquired.
MAY 2023
Schweitzer in Idaho is acquired.
JUNE 2023
The first Impact Report is released, laying out a roadmap for the company’s new social responsibility platform, Forward Stance.
AUG 2023
A major transformation of Deer Valley Resort is announced, adding 3,700 acres of terrain and a variety of new amenities to the world-class ski-only destination.
OCT 2023
Mike Wiegele Helicopter Skiing in British Columbia is acquired.
Ascent
JAN 2024
The Full Steam Ahead transformation at Steamboat is completed, adding 650 acres of new skiable terrain, the industry’s leading dedicated learn-to-ski area, a new base area with expanded amenities, and the longest and fastest gondola in the U.S.
NOV 2024
Arapahoe Basin in Colorado is acquired.
Alterra Destinations
Palisades Tahoe, CA
Mammoth Mountain, CA
June Mountain, CA
Big Bear Mountain Resort, CA
Snow Valley, CA
Crystal Mountain, WA
Schweitzer, ID
Steamboat, CO
Winter Park Resort, CO
Arapahoe Basin, CO
Deer Valley Resort, UT
Solitude Mountain Resort, UT
Stratton, VT
Sugarbush Resort, VT
Snowshoe, WV
Tremblant, QC
Blue Mountain, ON
CMH Heli-Skiing & Summer Adventures, BC
Mike Wiegele Helicopter Skiing, BC
Alterra Services
Aspenware, Denver, CO
We’re here to shape the future of mountain adventure.
Owned Mountain Destinations Ikon Pass Destinations
19 24K+ 60+
Skiable Acres
Invested In Capital Improvements
3 40K+ $1B+
Strategic Ancillary Businesses
Vertical Feet
25K+ Winter Team Members
2
Industry-Leading Heli-Adventure Operations
We stand for our people and our planet, naturally.
We operate a business people depend on. A lot of people. So, everything we do is viewed through the lens of our 5 primary stakeholders.
Within this model, our Employees always come first because with them, everything is possible, and without them, nothing is.
Values Create Value
Our shared Core Values act as a compass to keep us all headed in the right direction. Together, they represent the balance between our uniqueness and our connection, how we succeed together, and how we serve those who rely on us.
Cultivating Collaboration
Individual accomplishment pales in comparison to what we can achieve as a team. That’s why we challenge ourselves to tap into the depth and breadth of expertise across our company, allowing us to make better decisions and reach our common goals.
Honoring Authenticity
Real adventures are super special, not superficial. While we seek common approaches wherever possible, we also embrace custom solutions, recognizing that each of our businesses and people are unique.
Prioritizing Purpose
The mountains are among the world’s most magical places. We take responsibility for ensuring a balanced approach to creating a safe, inclusive, and sustainable environment to live, work, and play in.
Embracing Empowerment
In the business of experience, people make the difference. So, we strive to provide our teams with the tools, training, and opportunities they need − then trust them to run their businesses, because the best decisions are made as close to our employees and guests as possible.
Always progressing, in a Forward Stance.
We bring enthusiasm and a passion for trying the new. It’s what drives us, guides us, and inspires us. We align our actions across 4 distinct pillars, creating positive change for generations to come.
Deer Valley Resort, UT
People
It’s our people and their chemistry that make Alterra stand tall. We foster a welcoming culture of belonging with fair systems for all, while prioritizing mental well-being. We believe that a strong foundation, built on trust, support, and empowerment, drives innovation and keeps us connected to the communities we serve.
Planet
We honor the lands and waters that sustain us. Alterra is committed to practices that protect the environment. From advocating for climate action to minimizing our footprint, we know that protecting these landscapes ensures future generations can explore and enjoy them too.
Community
Community is the heartbeat of our brand. Through philanthropy, local partnerships, and our Alterra Community Foundation, we invest in infrastructure and local initiatives. Our commitment to the communities we call home goes beyond the adventure – it’s about leaving a lasting positive impact.
Responsibility
At Alterra, we believe action speaks louder. We take pride in our commitment to lead with integrity, safety, and privacy – ensuring that trust is built from within and extended to all who experience our destinations.
2024 PROGRESSION HIGHLIGHTS
People
Achieved double-digit workforce inclusion score gains across 5 key demographics.
Grew Employee Resource Group membership by 33%, supporting 300+ members in 4 groups.
85% of surveyed employees are supportive of inclusion efforts.
Conducted over 14,000 trainings on mental well-being and resilience.
Planet
Created and enacted the Alterra Minimum Requirements (AMRs) to guide sustainability across all new design, development, and construction projects.
Established a new baseline for water usage across our portfolio.
Installed ~500 smart thermostats as part of the company-wide Active Energy Management initiative to enhance facility efficiency.
Piloted electric snowmobile capabilities at 15 destinations.
Advanced a best-in-class Cyber Security and Data Privacy program to protect our people, systems, and information.
Established Community Guidelines & Expectations to enhance the Ikon Pass experience.
Introduced Alterra Health & Safety University to elevate safety training and preparedness.
Community Responsibility
Philanthropic contributions of over $17M across 18 unique brands.
Providing 1000+ new workforce housing beds over the next 5 years
Over 105,000 complimentary or steeply discounted unique skier visits to underrepresented communities, school groups, and other local programs.
467M viewers of the Paradise Paradox film, reducing mental health stigma.
Blue Mountain, ON, Canada
Snow Valley, CA
Winter Park Resort, CO
Progression in every moment.
Our Commitment To People
People
“
Each day, our team makes incredible things happen! We believe that creating the work environment we envision requires continuous effort and care.
We’re dedicated to cultivating a welcoming, inclusive atmosphere where everyone has access to real opportunities and feels a genuine sense of belonging.
Diane Neville (she/her) Chief People Officer
“Shaping the future of mountain adventure for all works best with a wide range of sculptors. Our opportunity to share what we love about the mountains with a broader range of communities is not just a responsibility, it’s a gift. When we share our passion, we grow it.
Annie Kao (she/her) Vice President, Social Responsibility
United by the Mountains, Strengthened by Our People
Our mountains shape our lives, our work, and our communities. By celebrating differences and fostering connections, we create spaces where everyone thrives. Together, we build inclusive, resilient communities grounded in purpose and belonging.
OUR BLUEPRINT
Cultivating an Inclusive Culture
Prioritizing a wide range of voices, meaningful engagement, and a sense of belonging. Actions include an annual Inclusion Survey, expanded workforce training, and fostering a diverse range of partnerships.
Building Fair Systems
Establishing fair policies and support structures for access and growth. Efforts span from conducting data-based assessments to strengthening a network of Employee Resource Groups and professional development opportunities.
Valuing Diverse Perspectives
Embracing differences to enrich our business. Strategies range from leveraging new workforce data to fostering partnerships with affinity organizations.
Promoting Mental Well-Being & Resilience
Safeguarding mental health in mountain environments. Measures include free Employee Assistance Programs, targeted resources, and stigma reduction efforts.
Progression Highlights This Year
33%
Grew Employee Resource Group membership by 33%, supporting 300+ members in 4 groups. 85%
85% of surveyed employees are supportive of inclusion efforts. +14K
Conducted over 14,000 trainings on mental well-being and resilience.
5
Achieved double-digit workforce inclusion score gains across 5 key demographics.
KEY IMPACTS THIS YEAR
A stronger sense of belonging took root across our workforce, reflected in double-digit score increases driven by strategic actions. Meaningful commemorations, programming, and fundraising elevated diverse communities, while new partnerships, including within our supply chain, deepened connections with all our mountain communities.
Inclusive Cultures
Inclusive Cultures
How We Track Inclusion
To guide meaningful progress, we conduct an annual Inclusion Survey across all locations, gathering key insights on workforce inclusivity and belonging.
Year-over-year data from 49 demographic groups reveals where we’re succeeding and where to focus next, ensuring our actions drive measurable impact.
Progression Points
Double-digit increases in belonging index scores for our 5 lowest-scoring groups.
Progression In Action
Addressing Belonging
ISSUE - FY23 Inclusion Survey revealed lower-than-average belonging scores for Transgender and Nonbinary colleagues.
82% overall favorability score.
85% of surveyed employees are supportive of inclusion efforts. 85%
46 of 49 demographic groups scored 70% or higher. 70%
ACTION - We strengthened the Pride Employee Resource Group, introduced pronoun training, elevated our Pride Month celebrations, and hosted a live panel with Transgender athletes and advocates Silas Musick and Bailey Buckles.
IMPACT - Achieved double-digit belonging score increases for these groups in FY24.
Fostering Inclusion
ISSUE - In times of crisis, the mental health and sense of inclusion of our employees are deeply connected.
ACTION - In FY24, leadership addressed Islamophobia and antiSemitism by sharing targeted resources and emphasizing the importance of access to Alterra’s mental health support systems.
IMPACT - This year, belonging scores for both Jewish and Muslim employees increased.
Indigenous Partnerships
Across North America, we operate on the ancestral lands of diverse Native American, First Nation, and Indigenous nations and tribes. Guided by our commitment to responsibility and inclusion, we focus on fostering and strengthening meaningful relationships with local community partners throughout our destinations.
These relationships include:
Blue Mountain and Nawash First Nation
Crystal Mountain and Muckleshoot
CMH and aq’am Band of the Ktunaxa First Nation
Palisades Tahoe and the Washoe Tribe
Mike Wiegele Heli Skiing and the Simpcw First Nation of the Secwepemc People
Winter Park Resort and Natives Outdoors
Mike Wiegele Helicopter Skiing and Simpcw First Nation
D E S TIN A T ION D POR - I N
A Meaningful Supply Chain Strengthening a Cyclical Economy
At Alterra, we prioritize purpose-driven partnerships that create lasting community impact. This year, Winter Park proudly partnered with Tocabe, a Native Americanowned and operated restaurant, to open multiple locations on the mountain.
“Tocabe’s menu, rooted in Native American cuisine, features ingredients sourced from several Tribal Community suppliers. This approach benefits multiple Native communities while connecting the land’s purpose to nourishment, community investment, and recreation. The partnership exemplifies how a thoughtful business relationship can enrich the resort, its guests, and its suppliers while uplifting Native American communities.
We have a mantra of native first, local second. We can't be a native based restaurant if we're not supporting native food production. It’s really important to us as a business to create a cyclical community, an economy and food system, as that’s how we can continue to thrive as a people, as a culture, as a community, and as a business.
Ben Jacobs Tocabe co-founder and member of the Osage Nation
Co-Founder of Tocabe, Ben Jacobs, with Alterra VP Food & Beverage, Nico Dagnino
Tocabe Restaurant, Denver, CO
Community Celebrations & Conversations
Our mountains serve as gathering places, uniquely positioned to foster community-wide conversations. Guided by local data, our resorts plan recognitions that strengthen inclusive culture both on and off the mountain. Throughout the year, we proudly commemorate diverse observances, sharing stories that inspire action and celebrate the powerful work within our communities.
Progression In Action Role Modeling Meaningful MLK Celebrations
Celebrating Our United Pride
ISSUE - Members of our Disability Employee Resource Group sought new ways to elevate education and awareness around disability pride.
ACTION - During LGBTQIA2S+ and Disability Pride Months, two Alterra resource groups — Resource Alliance for Disabilities (RAD) & Alterra Pride Employee Resource & Support (APRES) — collaborated to gift destinations a pride flag for each group, fostering visible celebration and solidarity.
IMPACT - Resort destinations proudly flew the flags, uniting communities and amplifying pride across Alterra, inspired by our Employee Resource Groups.
Melissa, Blue Mountain Guest Service Agent tells the origin story of the pride flags.
ISSUE - As highlighted in an Op-Ed by Henri Rivers, President of the National Brotherhood of Snowsports, we have an opportunity to elevate the narrative on why the Dr. Martin Luther King holiday matters to the ski industry.
ACTION - Inspired by this vision, Steamboat introduced MLK Weekend in the ‘Boat, a new community wide celebration. Partnering with local leaders and businesses, including Mountain Tap Brewery and their special Soulful Summit Session IPA, the program offered free events to reflect, learn, and celebrate. Additionally, restricted Ikon Pass Holders unlocked mountain access by donating to the National Brotherhood of Snowsports (NBS).
IMPACT - This initiative raised over $58,000 for NBS, amplifying awareness of their mission while uniting the community in honor of Dr. King’s legacy.
Steamboat MLK Weekend in the ‘Boat Panel Featuring Paul Goodloe, Quincy Shannon, Maggie Taylor, AJ Neal, and Ivan McLellan.
Amplifying Diverse Voices
The mountains are more than places of work, play, and regeneration — they are platforms for advancing conversations and amplifying diverse voices. Guided by inclusion data, we’ve brought forward stories and perspectives that enrich our mountain communities.
Disability Community Panel with Adaptive Athletes & Advocates
In partnership with our Resource Alliance for Disabilities (RAD) employee resource group, Alterra hosted a live-streamed panel featuring adaptive athletes and advocates Trevor Kennison, Kelly Brush, and Snowshoe employee Kinzie Dickman. Representing diverse experiences within the Disability community, the panelists shared their unique journeys and future aspirations.
Hispanic Heritage Month & Impactful Storytelling
In honor of Hispanic Heritage Month, Alterra partnered with Latinaowned Afuera Productions to share exclusive footage from OUTLIER, a documentary exploring identity and the ways land shapes our sense of self.
The Multicultural Matrix, Alterra’s BIPOC employee resource group, hosted filmmaker Dani Reyes-Acosta for a private screening and Q&A. The event offered employees a deeper understanding of the stories that shape our communities while celebrating the power of shared experiences.
Alterra Shared Services, Denver, CO
Dani Reyes-Acosta and Lani Bruntz, OUTLIER Documentary
Adaptive Access
Adventure knows no boundaries. That’s why we’re dedicated to fostering inclusive experiences and expanding meaningful access for guests and employees of all abilities. Through partnerships with over 30 adaptive organizations, we continue to create opportunities for everyone to connect with the mountains and embrace the joy of snow sports.
D
E S TIN A T ION D POR - I N
High Fives Foundation’s Military to the Mountains
Celebrating its 10th year, this innovative program empowered U.S. veterans and first responders with life-changing injuries to reclaim their strength. After nine weeks of training, participants enjoyed a transformative week of snow sports at Palisades Tahoe and, for the first time, Solitude Mountain Resort. Over the decade, the program has supported more than 200 individuals.
Winter Park’s NSCD Ski Cup
This year marked the 48th annual longest-running professional ski race in the nation — a vital fundraiser for the National Sports Center for the Disabled. Over three days, participants united for skiing, racing, and community building, culminating in complimentary skiing and riding for 4,000 participants. This event reflects Winter Park’s commitment to making the Great Outdoors accessible to all.
Palisade Tahoe, CA
Winter Park Resort, CO
Fair Systems
Systems
KEY IMPACTS THIS YEAR
Employee Resource Groups grew to support over 300 employees across 18 locations, fostering belonging and collaboration.
To advance fair opportunities, we also provided formal professional development and educational support for hundreds of employees, empowering employees to grow their careers.
How We Track Fair Opportunities
Fair opportunities create pathways for everyone to succeed. In FY24, we assessed our impact and advanced actions to improve systems and practices. Highlights from our blueprint include:
Actions for our Guests and Community Members
Integrating our Community Guidelines & Expectations for all guests visiting our mountains.
Collecting and assessing guest inclusion data.
Updating our guest journey mapping process to integrate culturally competent best practices.
Tracking strategic third-party sponsorships with measured contributions and impact.
Clarified criteria for our nonprofit partnerships.
Actions for our Workforce
Starting local chapters of our Employee Resource Groups to strengthen local impact and community building.
Analyzing data on differentiated retention, advancement, and job leveling rates.
Developing efficient best practices among our social responsibility practitioners.
Growing career development resources at all levels of the workforce.
Strengthening our broad slate of Employee Resource Groups.
Leveraging our cross-functional social responsibility Advisory Team.
Completing localized Social Impact audits at multiple destinations.
Big Bear Mountain Resort, CA
Employee Resource Groups
Alterra is proud to lead the ski industry with the most comprehensive slate of Employee Resource Groups (ERGs). Launched in 2023, these voluntary networks are open to everyone to foster connection, counter isolation, and build community around shared experiences and allyship.
Crystal Mountain, WA
Progression Points
Launch of subgroups and local chapters to enhance the existing ERG’s local impact and functions
33% increase of ERG membership in since FY23 33% +
“300+
300+ members across 4 ERGs
The Multicultural Matrix ERG has given me confidence and pushed me to seek out opportunities to bring together BIPOC communities. The ERG has made me ask myself: what am I doing to give back? How am I helping others that look like me step up?
Paula Tremblant, Multicultural Matrix Member
More on our Employee Resource Groups
2024 Highlights
Multicultural Matrix
The Multicultural Matrix prioritized BIPOC mental health this year, partnering with Urban Sanctuary, a Black-owned Denver wellness studio, for a meditation and stress-release workshop. They also observed BIPOC Mental Health Awareness Month with discussions and resource sharing and expanded the BIPOC Leader Speaker Series to offer year-round inspiration.
— Kiyono Ames and Sasha McGhee Multicultural Matrix Leaders
Resource Alliance for Disabilities (RAD)
RAD organized educational sessions tailored to members’ needs, including a seminar on ADA and AODA legislation and maximizing disability benefits across the US and Canada. They also led an Alterra-wide speaker panel featuring three adaptive athletes and advocates in celebration of Disability Pride Month.
— Miriam Schachtman and Christy Martinez Resource Alliance for Disabilities (RAD) Leaders
Alterra’s Pride Resource and Employee Support (APRES) Group
APRES created the APRES Pride Guide, a resource for organizing inclusive Pride events that uplift the LGBTQIA2S+ community and drive business growth. Authored collaboratively by members across diverse locations, the guide helps ensure impactful and meaningful celebrations.
— Casey Rogers and Jazz Van Horn
Alterra’s Pride Resource & Employee Support (APRES) Group Leaders
Women Summit Seekers
Committed to empowering professional growth, Women Summit Seekers launched Discover Your Why, a company-wide professional development session. Six destinations hosted live sessions during Women’s History Month, fostering connection and growth. Members also gained opportunities to lead and facilitate meetings, enhancing communication and leadership skills.
— Jane Zsigmond and Lindsey Thayer Women Summit Seekers Leaders
Local Chapters and Topical Groups
New local ERG chapters launched across Alterra, strengthening connections. Specialized groups like Women of IT and the Working Parents Subgroup of Women Summit Seekers provided targeted support to address unique employee challenges and issues.
Deer Valley Resort, UT
Talent Development
Learning while leading is at the heart of our talent development program, empowering employees to grow and achieve their potential. Through self-directed modules on Alterra University, live training sessions, and cohort-driven programs, we offer a wide range of opportunities that inspire employees to expand their impact and advance their careers.
Building Future Leaders
Peak Leadership - Designed to fast-track career growth, this program equips employees with leadership skills aligned with Alterra’s long-term goals. Over 50 internal leaders have completed the program.
Peak Foundations - Launched as a pilot program, this immersive experience supports emerging leaders. In its first year, more than 200 employees across 8 locations are participating.
Alterra Ascend - An annual gathering of over 300 top leaders at Alterra, fostering cross-functional collaboration, professional growth, and alignment with company strategy.
E S TIN A T ION D
D
POR - I N
Palisades Tahoe’s Work Tour Program
Launched in 2021, this initiative has grown 15 times in size, offering local high school students a behind-the-scenes look at the ski industry and career opportunities. By connecting students with internships and skilled trade roles, the program develops future talent while creating stronger ties between the resort and its community.
Palisades Tahoe, CA
Diverse Perspectives
KEY IMPACTS THIS YEAR
We continue to welcome a wide range of people to our mountains, strengthening our understanding of who we serve by upgrading our assessment of guest and employee data to help inform meaningful action.
Perspectives
How We Track Diverse Representation
We track demographic information as one of many data points reflecting a wide range of people in our workforce. Understanding our workforce data helps us track opportunities for all.
Gender Identity (US & CAN)
*Data on employees identifying as Nonbinary was not available in FY22.
American Indian or Alaska Native
Race & Ethnicity (US Only)
This data mirrors the U.S. EEO1 reporting categories for U.S. employees only. For FY24, similar to the EE01 Reporting, individuals who identify with more than one race are included in the “Two or More Races” category. Percentages are representative of known data.
Mental Well-Being & Resilience
KEY IMPACTS THIS YEAR
This year, we made significant strides in supporting our employees’ mental well-being & resilience. This included providing more industry specific mental well-being resources than ever, including 70 employees stepping up as mental health champions to lead localized programs to foster wellbeing. Additionally, we expanded Employee Assistance Program services, providing employees and their families with greater access to professional mental health support.
Our Mental Well-Being & Resilience Program
Working in the ski industry can present unique challenges to mental well-being, and our Mental Well-Being & Resilience Program proactively supports employees while working to end the stigma around seeking help. Through education, collaboration, and targeted initiatives, the program fosters healthy workplaces across Alterra destinations, using data to measure progress and refine strategy.
“Far from commodifying our employees, we strive to create workplaces and communities that lift them up. Each employee is an individual with hopes, dreams, skills, and talents; it’s incumbent upon us to support their wellbeing as they work to create an amazing guest experience.
Liza Tupa (she/her) Director of Mental Well-Being & Resilience
How We Track Mental Well-Being & Resilience
Understanding the unique challenges of mountain resort communities, Alterra refines its Mental Well-Being & Resilience programming through a blend of data-driven strategies and industry best practices.
Employee Engagement Survey
Listening to employees is key to understanding concerns and driving meaningful improvements. This year we saw a need to communicate better regarding our mental health resources and set a company-wide goal to increase perceptions of leadership support for mental well-being. In our most recent survey, 77% of employees reported a clear understanding of the mental health resources available to them - a rise from 72%. Enhanced survey tools and continuous listening capabilities will further measure and advance progress in this area.
Training Efficacy
In 2024, nearly 14,000 online, virtual, and live trainings received an overall satisfaction rating of 4.06/5, reflecting their positive impact. By leveraging data-driven insights, we continue to deliver targeted interventions that enhance well-being where they are needed most.
14K
14,000 trainings for mental well-being
4.06/5 overall satisfaction rating of 4.06/5
Systems of Support
Resources
Available to all employees, their dependents, and household members, our Employee Assistance Programs (EAPs) offer free counseling, legal and financial consultation, mental health education, and more. Industryspecific resources from our Mental Well-Being & Resilience Program also address key topics, including suicide prevention, supporting grieving colleagues, responsible drinking, and fostering a culture of respect.
Training
Collaborating with stakeholders, we’ve developed tailored training programs to meet the evolving needs of our teams – from leadership to lift operators.
Consultation
Our in-house Mental Well-Being & Resilience Director offers confidential clinical consultations to people-leaders and other employees, providing expert guidance when challenges arise.
In Action
Building Mental Health Support Progression
ISSUE - Ski patrollers face unique mental health challenges as first responders to dangerous and high-stress situations.
ACTION - Nearly all patrol teams across Alterra have been trained in recognizing and preventing symptoms of trauma. Elevating this impact, a pilot program at two resorts introduced a nationally recognized training and support program to address burnout, trauma symptoms, and mental stress injuries.
IMPACT - These efforts have bolstered mental health support for ski patrollers, one of the most critical roles on the mountain.
D E S TIN A TIO N D POR - I N
Empowering Team Members
The Mental Well-Being Champions program empowers over 70 employees across 17 destinations to extend mental health resources and education throughout the Alterra network.
At Snowshoe, the HR team and Mental WellBeing Champions launched an Employee Engagement Event Series with 65 events, inclusive activities such as guided hikes, ski lessons, and cultural trips. These events strengthened employee trust, boosted mental health awareness, and earned Snowshoe a coveted Alterra Alpine Award.
Alterra Shared Services hosted a panel for Suicide Prevention and National Recovery Month, featuring local experts from TAME Wellness and Steamboat’s Reaching Everyone Preventing Suicide. The event closed with a zero-proof social, fostering critical conversations in a welcoming space.
Alterra Shared Services, Denver, CO
Employee Mental Well-Being Event at Snowshoe
Planet
“
Grounded in science-based targets, our commitment to planetary health guides every action we take to sustain and regenerate the places we treasure. This work is more than a responsibility — it’s an investment in the well-being of our communities, the resilience of our business, and the future of our industry. The need to act is undeniable, and we are dedicated to driving progress through bold action and meaningful advocacy.
Krista Sprenger (LEED AP (BD+C) Chief Development Officer
Planet
We belong to the mountains. The mountains are where our lives and livelihoods converge, inspiring us to act on the challenges posed by climate change. As resort operators and adventurers, we face ecological, social, and economic risks head-on, driven by an unwavering commitment to climate action. Guided by science-based targets, we aim to achieve our 2030 emission reduction goals of 50% in owned and controlled operations and purchased energy from our 2022 baseline. Partnering with industry experts to audit and verify our progress, we embrace the challenge of reducing our ecological footprint across every destination in our portfolio.
OUR BLUEPRINT
Electrification
Reducing greenhouse gas emissions by transitioning toward electric buildings and fleets supported by renewable clean energy.
Efficiency
Conserving energy through smart technologies, optimized operations and end-user behavioral strategies.
Renewable Energy
Leveraging our scale to transition toward clean and renewable thermal and electrical power supply at both the district and building level.
Waste Diversion
Limit landfill waste through innovation in our supply chain and operations.
Advocacy & Collaboration
Engaging stakeholders and partners on shared decarbonization strategies and policies.
Progression Highlights This Year
Palisades Tahoe,
Piloted electric snowmobile capabilities at 15 destinations.
Installed ~500 smart thermostats as part of the company-wide Active Energy Management initiative to enhance facility efficiency.
Established a baseline for water usage across our portfolio.
Created and enacted the Alterra Minimum Requirements (AMRs) to guide sustainability across all new design, development, and construction projects.
Dedicated to Tomorrow
We are boldly pursuing science-based carbon reduction goals with three ambitious targets for 2030, driving innovation and transformative change across our operations. These commitments serve as our north star, guiding our relentless dedication to climate action.
Transition to 100% Renewable Energy
Our pledge is unwavering. By 2030, we are committed to powering our operations with 100% renewable electricity. Through a strategic mix of onsite and offsite renewable energy projects and strong partnerships with utility providers, we are delivering on this critical promise.
Reduce Carbon Emissions by Over 50%
In an innovative industry approach, through our partnership with the Science Based Targets initiative (SBTi), we’ve secured third-party validation for an ambitious goal: cutting owned, controlled, and purchased energy emissions by over half by 2030. This effort aligns with the Paris Agreement and extends beyond our direct operations, encouraging suppliers and partners to join us in accelerating industrywide progress.
Attain Carbon Neutrality
In addition to our Science-Based Target, we are aggressively working towards complete decarbonization within our owned operations and value chain. We emphasize operational upgrades and decarbonization and integrating high-quality carbon offsets as a last resort when alternative solutions are unavailable, in alignment with guidance from the Intergovernmental Panel on Climate Change’s. This balanced approach propels us toward a sustainable, low-carbon future.
Evaluating our GHG Emissions
Reducing our carbon footprint is essential to addressing greenhouse gas (GHG) emissions. Guided by data and aligned with climate science, we implement measurable strategies for meaningful reductions. Partnering with Watershed, we refined our baseline data to incorporate new factors and account for recent portfolio acquisitions.
In FY24, our Scope 1 and 2 emissions totaled 140,925 metric tons of carbon dioxide equivalent (MTCO2e), a ~4% reduction from last year. Together, Scope 1 and 2 emissions represent approximately 34% of our annual emissions, totaling 413,286 when including Scope 3.
SCOPE
1 17%
Direct emissions from owned or controlled buildings, equipment, or vehicles
Fuels - Emissions from vehicles, equipment, and chairlifts.
Propane / Natural GasEmissions from propane and natural gas used for buildings or equipment.
Other - Refrigerants and firewood.
SCOPE 2
18%
Indirect emissions from purchased energy generated offsite
Electricity - Emissions from powering buildings, equipment, and chairlifts.
-Arapahoe Basin not yet included in GHG Inventory. Mike Wiegele Helicopter Skiing not included in the reduction calculation compared to FY23.
SCOPE 3 66%
Indirect emissions from upstream or downstream activities
Business Travel / Employee CommutingEmissions from company travel and daily commutes.
Procurement - Emissions generated from the purchasing of materials.
Waste - Emissions from landfilled waste and decomposing organic matter.
Our StrategicApproach
StrategicApproach
KEY IMPACTS THIS YEAR
We made significant strides towards reducing emissions and advancing our 2030 goals through focused efforts in Electrification, Efficiency, Renewable Energy, Waste Diversion, Collaboration, and Advocacy.
We established progressive sustainability standards, setting minimum requirements for design and construction to drive sustainable practices in every new build and renovation across our destinations.
Smart technology investments helped tighten and reduce energy consumption, even in our most remote locations.
Through pilot programs in composting, efficient snowmaking, and electric vehicles, we continued to lead with innovation, shaping the future of sustainable operations.
Electrifying our Assets
At Alterra, innovation drives progress. Our Energy Audit identified electrification as a key opportunity, inspiring meaningful advancements across our operations.
Progression Points
ISSUE - Transitioning to electric vehicle fleets presents unique challenges in cold and remote mountain environments, requiring thorough testing to ensure safety, efficiency, and operational effectiveness.
ACTION - Last season, we piloted electric snowmobiles at 15 destinations, introducing cutting-edge technology to our fleet.
IMPACT - The pilot provided crucial data across diverse environments, helping us identify where electric snowmobiles best fit within our operations. This program also demonstrated an estimated annual carbon savings of 20 tons.
Vehicle Electrification
Blue Mountain Resort launched a 5-month pilot program using diagnostic devices on five onroad vehicles and one off-road RTV. These devices captured insights on idle time, speed, engine faults, and other safety metrics, enabling smarter, more sustainable fleet management. The new system supports departments in advancing fuel reduction targets and improving operational efficiency across the resort.
Ski Butlers, Park City, UT
Implementing Green Standards
As we shape the future of mountain adventure, our property investments are guided by the Alterra Minimum Requirements (AMRs) — a bold set of Green Building Standards designed to align development with our environmental goals.
The AMRs provide a foundation for sustainable design, construction, and major renovation projects, ensuring every endeavor integrates environmental and social responsibility. Covering ten key impact categories, these standards reflect global best practices while fostering leadership and innovation within project teams.
The AMRs Aim To:
Create a consistent framework that embeds sustainability into decision-making.
Align design, construction, operations, and capital planning teams with Alterra’s 2030 goals.
Advance global sustainability practices while driving innovation.
Provide tools for tracking progress, encouraging improvement, and celebrating successes.
D
E S TIN A T ION D POR - I N
Steamboat
Steamboat earned LEED Silver certification for its $200 million redevelopment, including The Range food hall and the base-area plaza. Recognized for water usage reductions, energy efficiency upgrades, and waste reduction initiatives, this project also led to the elimination of single-use plastics at The Range. Additionally, Steamboat received the Colorado Green Business Silver recognition for its outstanding efforts in reducing resource use and implementing sustainable practices across operations.
“Elevating mountain experiences is more than just growth; it provides the opportunity for responsible development that imbeds sustainability into everything we do. We are dedicated to pioneering advancements in adventure tourism that thoughtfully balance environmental stewardship, benefits to our community, and exceptional experiences for our guests. Our commitment to the planet ensures a sustainable legacy for future generations of mountain enthusiasts.
Sarah Jones
Steamboat Director of Social Responsibility
Steamboat, CO
Upgrading Snowmaking Efficiencies
Water is one of our most precious resources, and we are committed to using it responsibly. To maximize efficiency and minimize environmental impact, we are on an ongoing path to utilize state-of-the-art snowmaking technology, optimize energy use, and prioritize regional awareness. Doing so means continuing to assess and invest in our work to reduce energy consumption, avoid waste, and minimize impacts on aquatic ecosystems, all while providing a quality experience for our guests.
Here’s what makes the new technology more efficient:
Localized Temperatures
Equipped with localized thermostats, the snow guns make precise, automated decisions on when to start and stop production, adjusting down to the millisecond to maximize efficiency.
Reduced Compressed Air
New snowmaking guns require less compressed air, significantly reducing energy consumption compared to older equipment.
Individualized Speed Control
Variable Frequency Drives on pumps regulate water flow, enabling more efficient snow production by tailoring pump speeds to specific needs.
Through all of this work, we are guided by the National Ski Areas Association’s science-based approach to climate-smart snowmaking, utilizing their expertise to drive impactful, sustainable investments.
D E S TIN A T ION D POR - I N
Winter Park
Winter Park invested $37 million in a comprehensive, two-year rebuild of its snowmaking infrastructure, significantly reducing energy consumption and enabling earlier terrain openings. The upgrades include four new pump houses that manage water intake, storage, and pressurization, enhancing the efficiency and speed of snow production. Additionally, a new reservoir pond was constructed to improve water retention and ensure more sustainable water usage.
Winter Park Resort, CO
Optimizing Energy
Our commitment to energy efficiency is transforming how we power our operations. By integrating low and no-emission systems, facility upgrades, and electrification, we’re transitioning to more sustainable, energy-efficient practices across our destinations.
Active Energy Management
A cornerstone of our energy efficiency strategy, the Active Energy Management (AEM) program spans all destinations. This initiative combines equipment audits, real-time monitoring, optimization, and smart thermostat installations, all managed through a centralized platform for maximum efficiency.
Progression Points
ISSUE - Outdated infrastructure at some of our largest, most remote locations left energy consumption largely unmanaged.
ACTION - Following a comprehensive energy audit, we installed ~500 smart thermostats across 61 buildings at 13 destinations over the past year.
IMPACT - Centralized energy monitoring and automated controls now prevent resource waste, driving both financial and energy savings. These efforts directly contribute to reducing our Scope 1 and 2 emissions.
D E S TIN A T ION D POR - I N
Stratton
Stratton insulated the Lift Maintenance and Highway Garage building using rigid foam and closed-cell spray foam insulation, significantly improving the building envelope. This project is expected to save an estimated 3,925 gallons of propane and 185 gallons of waste oil annually — equivalent to reducing 24.4 MTCO2e. These efforts not only lower carbon emissions but also ensure a safer, more comfortable environment for employees.
Stratton, VT
Greening Our Grid
As part of our sustainability initiative, we are transitioning from fossil fuels to electricity and green energy, leveraging the grid’s growing renewable capacity. Many destinations already use renewables and continue diversifying to further reduce their environmental footprint.
D E S TIN A T ION D POR -
I N
Snowshoe Solar Project
Snowshoe installed 34 solar panels at the Snowshoe Inn, which will soon be fully interconnected to the grid. These panels will supply 100% of the inn’s energy needs — equivalent to up to 411,749 kilowatt hours annually. This project, made possible with Alterra’s support, was installed by Solar Holler, a local West Virginia solar company, reinforcing our commitment to sustainable energy and local partnerships.
Elektron Solar Project
Deer Valley Resort partnered with Park City Municipal, Park City Mountain Resort, Summit County, and others to work with Rocky Mountain Power on the 80-megawatt Elektron Solar Farm. This renewable energy source now supplies 80% of Deer Valley’s power, marking a significant step in our broader transition to renewable energy across Alterra destinations.
Deer Valley, UT
Reducing Waste Impacts
At Alterra, we are committed to keeping our most treasured places clean. Across our destinations, we’re implementing innovative solutions to reduce and divert waste generated by our operations.
D E S TIN A T ION D POR - I
N
Crystal Mountain
In March 2024, Alterra introduced cutting-edge composting technology at Crystal Mountain. In just two months of operation, the new system produced approximately ~300 gallons of compost, which local community partners used to create a full-circle waste solution. This investment marks a key step in transforming waste into a resource, further reducing our environmental footprint.
Progression Points
ISSUE - Several resorts identified the need to limit waste generated during guest transactions.
ACTION - Following a successful pilot at Blue Mountain, five Alterra destinations partnered with EcoChit to adopt 100% recyclable receipt paper.
IMPACT - Last year, this initiative diverted nearly 14,000 pounds of waste and avoided over 26,800 plastic cores. EcoChit also planted 1,918 trees in recognition of our partnership, extending the program’s environmental benefits.
Crystal Mountain, WA
Creating Strategic Alliances
As leaders in mountain communities worldwide, we recognize the power of collective action in addressing the climate crisis. Our partnerships with like-minded organizations amplify our voice, driving meaningful change and advancing a sustainable future for the planet.
Ceres Policy Network
As members of the Ceres Business for Innovative Climate and Energy Policy (BICEP) Network, we join forces with other businesses to influence impactful climate and energy policies. By leveraging our influence as a key player in the ski industry, examples of what we’ve supported include:
A letter urging the EPA to finalize strong greenhouse gas standards for fossil fuel-fired power plants.
Advocacy for the Advanced Clean Cars II Rule in Colorado, passed unanimously by the Colorado Air Quality Commission.
Mountain Collaborative for Climate Action
The Mountain Collaborative for Climate Action represents the ski industry’s first unified effort to combat climate change. By aligning with three other leading ski companies, we’re advancing shared commitments across 76 mountain resorts in North America, proving there’s strength in numbers and a lasting collective impact.
NSAA Climate Challenge
Many Alterra destinations participate annually in the National Ski Area Association’s Climate Challenge, adopting best practices to target GHG reductions across the broader ski industry.
Ikon Pass x Protect Our Winters
Since 2018, Ikon Pass has proudly partnered with Protect Our Winters and invites every Ikon Pass member to join us by providing a free annual membership to support POW’s advocacy work. For us, adventure runs deep, and so does the passion to protect the natural environments where those adventures thrive.
Collaborating with Suppliers
Our procurement teams are paving a more sustainable path forward. By adopting sustainable purchasing practices and reusing existing materials, we are advancing toward our emissions reduction goals. Partnering with vendors and suppliers who share our environmental priorities is key to achieving lasting success.
D
E S TIN A T ION D POR - I N
Palisades Tahoe
Palisades Tahoe, forever a frontrunner in industry innovation, aligned its sourcing strategy with environmental goals, transitioning to 100% renewable diesel for snowcat operations. This high-performance fuel, made entirely from renewable materials, reduces greenhouse gas emissions by up to 80% compared to fossil diesel while enhancing grooming efficiency.
Progression Points
ISSUE - Physical servers required for Ikon Pass integration at each destination consumed significant energy and produced excess heat.
ACTION - We transitioned our integration services to the cloud, retiring physical servers at all partner resorts.
IMPACT - This shift resulted in a 99% reduction in CO2 emissions, driven by improved efficiency and access to cleaner energy grids.
Palisades Tahoe, CA
Greening Guest Travel
As we welcome visitors from around the globe, we remain dedicated to reducing environmental impacts through innovative transportation solutions like shared transit, carpool incentives, and EV charging stations. Drop-in for a few specific examples of how we’re making movement.
Crystal Mountain, WA
Solitude
D E S TIN A T ION D POR - I N
To address longstanding traffic congestion and parking challenges in Big Cottonwood Canyon, Solitude Mountain Resort introduced a parking reservation system for the 23/24 season.
Carpooling increased, drive times dropped by 60%, canyon closures were avoided, and CO2 emissions were reduced.
Collaborative efforts with Brighton Resort, the Town of Brighton, and UTA Ski Bus services, including employee shuttles, amplified positive impacts for both the community and environment.
Deer Valley
In partnership with Park City Municipal Corporation, Deer Valley launched an express bus service from an underutilized Park & Ride lot. The service attracted over 30,000 riders in its first season, demonstrating the value of public transit as an alternative to individual vehicles.
Palisades Tahoe
Palisades Tahoe launched a parking program to enhance the guest experience while reducing its environmental footprint.
Participation in the Park & Ride initiative grew tenfold, from 500 in 22/23 to 5,000 in 23/24.
Throughout the year, employee carpooling removed 5,900 cars from the road.
The average number of people per car during reservation periods increased by 154%.
Over 22,000 cars were eliminated from the road, saving more than 239 metric tons of CO2e.
Solitude Mountain Resort, UT
Protecting Ecosystems
As stewards of the mountains we love, we are committed to coexisting in harmony with our natural surroundings. Through a wide range of protection, mitigation, and conservation programs, our destinations invest in the well-being of the ecosystems that sustain us.
Habitat Protection
Our destinations strive to minimize operational impacts on local ecosystems through protective and proactive measures that enhance biodiversity and restore natural habitats.
Wildfire Mitigation
Protecting lives, property, and resources from wildfires is critical to safeguarding our mountain communities. We actively invest in fuel mitigation efforts and partner on innovative solutions to minimize wildfire risks and impacts.
CMH, BC, Canada
Crystal Mountain, WA
Community
“We commit to being proactive agents for positive change and harmony in our local communities. Through philanthropic investment, local stakeholder collaboration, communityled programming and engagement, and awareness of the important role we play as leaders connected to the greater snows sports community, we seek to promote the vitality, character, resiliency, and authenticity of the mountain communities in which we live and operate.
Ron Cohen & Rob Perlman Regional Chief Operating Officers
Community Elevates Us All
Our mountain communities are as diverse and dynamic as the peaks they surround. With a commitment to collaboration and progress, we work to ensure these vibrant collectives remain connected, resilient, and thriving for generations to come.
OUR BLUEPRINT
Philanthropy
Forging impactful partnerships with local, regional, and national organizations to drive positive change.
Alterra Community Foundation
Investing strategically to bolster the resilience and vitality of mountain communities, with a keen focus on mental health.
Local Infrastructure
Providing essential supports and enhancements to our workforce and community ensuring they thrive in their local environments.
Progression Highlights This Year
467M
Viewers of the Paradise
Paradox film, reducing mental health stigma. + 1 K
Providing 1000+ new workforce housing beds over the next 5 years.
17M
Philanthropic contributions of over $17M across 18 unique brands.
105 K
105,000 skier visits to a wide range of local groups, school programs, and underrepresented communities.
Philanthropy
KEY IMPACTS THIS YEAR
Throughout 2024, we contributed over $17 million in philanthropic donations, supporting the landscapes and communities that sustain us. By providing tens of thousands of community members with free or discounted mountain access, we also invested in the next generation of mountain stewards.
Philanthropy
Impact Through Partnership
Giving is integral to who we are. Through strategic sponsorships, partnerships, and in-kind and cash donations, we strategically empower local organizations to drive meaningful progress and strengthen the communities we call home.
Sponsorships & Partnerships
24Hr Tremblant Community Fundraiser
Share Winter Foundation Grantee at Mammoth Mountain
Impact Through Philanthropy
Last year, our philanthropic footprint grew to exceed $17.5M across our global community.
FY23 FY22 $13 M+ $14 M+ FY24 $17.5 M+
Broadening Mountain Access
At Alterra, we are dedicated to expanding mountain access across all 19 destinations, ensuring guests from all backgrounds can experience the joy of the slopes. This year, we donated over 105,000 skier visits to a wide range of local groups, school programs, and underrepresented communities.
Collaboration In Action
Building Mountain Access
Share Winter
Through our multi-million-dollar, multiyear partnership with the Share Winter Foundation, we are reshaping the future of winter sports. This initiative provides youth with complimentary lessons, lift tickets, rentals, and meals — enriching lives and fostering a broader community on the slopes.
PROGRAM IMPACT
5,600+ donated skier visits across 26 programs at 11 destinations. 4 complimentary lessons, lift tickets, rentals, and meals per participant.
Mammoth
East Grand Fire District Program
Winter Park Resort partners with volunteer firefighters by providing season passes in recognition of their tireless work protecting the community from wildfires.
Big Bear Mountain Resort School Programs
Natives Outdoors & SheJumps
Ikon Pass partners with Natives Outdoors and SheJumps to expand access to skiing and snowboarding. This partnership reflects our commitment to fostering opportunity and creating more inclusive mountain experiences for a wider range of groups.
PROGRAM IMPACT
60 Ikon Pass Scholarships awarded, a 50% increase from last year, awarding access to 60 participants. Recipients skied an average of 8.9 Days, using their Ikon Passes awarded through SheJumps and Natives Outdoors.
Big Bear ensures all local kids, regardless of socioeconomic status, can participate in snow sports through initiatives like the $5 lift ticket and rental program — cultivating the next generation of winter sports enthusiasts through thousands of visits annually.
Programme MON Tremblant
For more than 10 years, Tremblant has welcomed over 1,500 local school children annually to experience skiing with free lift tickets, rentals, and lessons led by our instructors.
Watch Video
Winter Park Resort, CO
Alterra Community Foundation
KEY IMPACTS THIS YEAR
Through impactful storytelling, the Paradise Paradox film reached over 467 million viewers, breaking down stigmas around mental health and paving the way for an expanded mission for the Alterra Community Foundation.
Another key impact was achieved through a strategic initiative tied to Ikon Pass purchases, enabling passholders to support the foundation’s mental health programs.
Additionally, the foundation provided a vital safety net, granting over $417,000 in emergency hardship funds to support community members in need.
Supporting Our Communities
Our Foundation Mission: We Invest To Support a Thriving Mountain Community.
Since the inception of the Community Foundation in 2020, we have stood as a mountain of hope, extending a helping hand to those facing emergencies and hardships in the vibrant communities surrounding Alterra’s North American destinations. Through our grant program, resources are available to individuals and nonprofits in Alterra’s mountain communities seeking relief or assistance due to an emergency, disaster, crisis, or trauma.
This Years Impact:
$417K+
Over $417,000 in Emergency Relief & Hardship Assistance grants allocated across 16 mountain communities.
The Paradise Paradox
In Fall 2023, The Paradise Paradox premiered as an independent documentary proudly produced in association with Alterra Mountain Company. Featuring Olympic ski racer Bode Miller and Emmy Awardwinning filmmaker Brett Rapkin as executive producers, the film explores the mental health challenges facing America’s mountain towns.
As intended, the film became a catalyst for change, breaking stigmas and driving culture-shifting conversations.
By sharing stories from Ikon Pass Ambassador Mikaela Shiffrin, Alterra team members, and other resilient community members, The Paradise Paradox highlights the impact of isolation, substance use, and resource gaps, while showcasing the innovative solutions emerging to address these issues.
Reached an estimated global audience of 467 million viewers.
467M $3.6M
Raised $3.66M+ in additional funding for mental health resources in mountain communities.
150+
150+ community screenings to date.
Broad accessibility on Amazon Prime and Outside Media.
Maintaining the Momentum
Building on the success of The Paradise Paradox, the Alterra Community Foundation has expanded its support for critical mental health programs designed to address the unique challenges faced by mountain communities.
Our Mental Health Program
Mental Health Toolkit
A collection of resources designed to guide mountain communities through topics like suicide prevention, substance use, trauma, grief, homesickness, sexual consent, and more.
Specialized Psychotherapies
Grants supporting ski patrollers and heli guides in accessing evidence-based trauma treatment for the challenges they face as resort first responders.
Mountain Community Screenings
Providing funding for ongoing screenings of The Paradise Paradox, fostering dialogue and raising awareness about mental health resources.
Promoting Mental Health with Every Pass
Ikon Pass holders are united by a shared commitment to addressing the mental health crisis in mountain towns. Beginning with the 24/25 season, a portion of every Ikon Pass purchased directly supports mental health initiatives, funding critical programs across Alterra Mountain Company and its partner destinations.
Mammoth Mountain, CA
Empowering Help
Our mountain communities are eligible to apply for a variety of grants from the Alterra Community Foundation. We are dedicated to supporting those who live and work in our mountain communities in North America. If you or someone you know needs assistance, our application process is open year-round.
Get Help Give Help
Beyond the continuous support from Alterra Mountain Company, every public donation plays a pivotal role in the Alterra Community Foundation’s enduring success. Your generous contribution fosters resilient communities capable of overcoming any challenge. Join us in building lasting impact. All donations to the Foundation are tax deductible in the U.S.
Mental health is a cornerstone of every thriving mountain town. By delivering innovative solutions and critical support to those who live, work, and play in mountain resorts, we’re breaking down barriers and fostering resilience across the communities we call home.
Karen Sanford Board Chair, Alterra Community Foundation
Local Infrastructure
KEY IMPACTS THIS YEAR
We’re addressing some of our communities’ most pressing needs with long-term investments in workforce housing and childcare, creating sustainable living solutions for employees at every stage of their careers. Additionally, we take pride in celebrating the character of our destinations by supporting public art projects that enrich and reflect local culture.
Infrastructure
Workforce Housing
At Alterra Mountain Company, we are unwavering in our commitment to building a sustainable future. Affordable housing is essential to fostering strong, vibrant communities. Across our mountain towns, we prioritize investments that go beyond living spaces, creating environments that nurture the well-being and growth of our workforce and the communities we call home.
Progression Points
ISSUE - Understanding that affordable housing is an urgent and immediate need in our mountain communities.
ACTION - We responded by building a robust workforce housing program tailored to meet the diverse needs of our employees—from seasonal staff to long-term managers.
IMPACT - Over the past three years, we’ve added 790 workforce housing beds, with plans to add and renovate over 2,000 more.
“Alterra continues to believe the availability of affordable housing in our resort communities is critical to the long-term viability of the business. Access to quality housing is in alignment to provide an industry leading employee experience, centered on supporting vibrant communities, environmental sustainability, and fostering a strong sense of belonging for all employees.
Willa Williford (she/her) Vice President, Workforce Housing
Snowshoe Resort
TIN A T ION D OR
Snowshoe invested in renovating three primary employee housing properties, housing over 130 team members. These upgrades ensure modern, comfortable living spaces, helping the resort attract and retain a skilled and vibrant workforce while maintaining a competitive edge in the region.
Palisades Tahoe
The resort expanded its housing solutions by acquiring two properties, including the Tahoe Vistana Inn, which will provide long-term housing for 50 employees. This initiative is part of a broader commitment to stable workforce housing.
Stratton
With a $8 million investment in workforce housing, Stratton acquired multiple properties in the Manchester area, adding 288 permanent beds for seasonal employees. These additions create job opportunities, enhance housing availability for seasonal workers, and elevate both employee satisfaction and guest experience.
Winter Park Resort, CO / p. Kayla Chambers
Childcare Services
Childcare is necessary to fostering strong, thriving communities. Across Alterra destinations, investments go beyond basic services, creating enriching environments that support children’s growth and development while meeting the needs of employees and local families.
Progression Points
ISSUE - Affordable, accessible childcare remains a critical need in many mountain communities.
ACTION - We made ongoing investments in innovative childcare programs, offering employees and community members flexible and reliable options.
IMPACT - Thousands of children are served annually through resort-provided childcare services at eight Alterra destinations, with prioritization for employee dependents tailored to each resort’s unique needs.
Mammoth Mountain, CA
Deer Valley Resort, UT
Schweitzer, ID
Forward Stance Studio
Alterra Mountain Company is committed to transformative enhancements that honor the unique identity and culture of each destination. Last year, the Forward Stance Studio debuted, showcasing a collection of unique artworks unified by the Forward Stance pillars, celebrating the intersection of nature, creativity, and community.
Artist Harlan Mack, Sugarbush, VT
D E S TIN A T ION D POR - I N
Snowshoe
Set in the breathtaking landscapes of West Virginia, Snowshoe reflects the harmony between natural beauty and human impact. Sculptor Jamie Lester of West Virginia collaborated with Nadia Pinna to create Heart of the Mountain. This powerful sculpture embodies Mother Earth, her strength visible even as she carries the weight of fossil fuel extraction. Her serene face radiates resilience and quiet power, inspired by Lester’s love for skiing and the region’s natural heritage.
Palisades Tahoe
Installed to commemorate 75 years of legacy, a new sculpture honors the people and stories that have shaped Palisades Tahoe’s enduring spirit. Created by local artist Toni Standteiner, the monumental piece was crafted using sustainable materials, representing the connection between the mountain, its community, and its athletes — past, present, and future.
Snowshoe, WV Palisades Tahoe, CA
Responsibility
Snowshoe,
“
Operating ethically and responsibly isn’t just what we do — it’s who we are. Strong corporate governance is the foundation that keeps us grounded, minimizes risks, and builds trust with every stakeholder. It’s how we grow responsibly today to ensure we thrive for generations to come.
Julie Bodden (she/her) Vice President, Corporate Governance
Integrity at Every Elevation
Operating ethically and responsibly is foundational to our business. From safety to compliance, we hold ourselves accountable to the highest standards, ensuring our teams have the tools and systems to operate securely, transparently, and with purpose.
OUR BLUEPRINT
Safety
Continuously evaluating and enhancing our operations and programs to prioritize the safety of our employees and guests.
Governance
Defining our beliefs while grounding our business operations in integrity, trust, and risk mitigation.
Cyber Security and Data Privacy
Ensuring secure operations to earn and protect the trust of our valued guests, employees, and communities.
Progression Highlights This Year
1
2
Established Community Guidelines & Expectations to enhance the Ikon Pass experience.
3
Introduced Alterra Health & Safety University to elevate safety training and preparedness.
Advanced a best-in-class Cyber Security and Data Privacy program to protect our people, systems, and information.
Safety
KEY IMPACTS THIS YEAR
We prioritized safety and elevated the guest experience by integrating our Community Guidelines & Expectations into every Ikon Pass agreement. We strengthened our culture of safety through employee education and awareness with the launch of Alterra Health & Safety University.
Community Guidelines & Expectations
Our Community Guidelines & Expectations ensure that all guests and employees understand the standards for safety, respect, and accountability — on the mountains and in our work.
Progression Points
ISSUE - Clear communication of behavioral expectations was needed to advance safe, respectful, and accountable experiences across our mountain communities — both on the slopes and online.
ACTION - For the 24/25 season, all Ikon Pass and resort season pass purchases require agreement to our Community Guidelines & Expectations. Employees are also held to these standards as part of their roles.
IMPACT - By educating pass holders of our behavioral expectations, we foster trust, reduce uncertainty, and elevate safety for all stakeholders. This clarity enhances everyone’s ability to enjoy the mountains together.
To read our Community Guidelines & Expectations, review on the Ikon Pass webpage or any resort website for further information specific to that location.
View webpage
Schweitzer, ID
Solitude Mountain Resort, UT
Steamboat, CO
How We Track Safety
Risk Management
Our Risk Management Information System (RMIS) empowers resorts with real-time data to track trends, communicate effectively, and develop data-driven actions to mitigate risk and injury. Equipped with dashboards featuring comparative data and incident details, leadership teams are driving cultural shifts and implementing mitigation strategies tailored to their resorts.
Employee Safety Initiatives
Alterra Health and Safety University: Now accessible to all employees, this resource library offers guides and quick online trainings to boost safety awareness and knowledge.
Localized Ownership: With guidance from the Alterra Health & Safety Team, resorts implemented targeted safety initiatives, making safety a shared, locally driven responsibility.
Guest Safety Initiatives
De-escalation Training - Resort leaders completed “Train the Trainer” sessions to equip guest-facing teams with skills to diffuse tense situations and educate guests on slope safety.
Streamlined Communication - Resort websites now feature standardized safety messaging and improved navigation to safety resources.
Community Guidelines - Ikon Pass now includes Community Guidelines & Expectations, setting clear safety and behavior standards while educating all passholders.
D E S TIN A T ION D POR - I N
Mike Wiegele Helicopter Skiing
Honoring founder Mike Wiegele’s passion for mountain safety, MWHS partnered with the Simpcw First Nation to launch a two-day avalanche safety course. Participants learned terrain reading, hazard navigation, and rescue techniques, fostering skills and deeper ties with the Simpcw community. This initiative will become a cornerstone of MWHS’s safety commitment and its partnership with the Simpcw First Nation.
Sugarbush & Mammoth Mountain
Sugarbush won Best Guest Safety Program, and Mammoth Mountain earned Best Overall Safety Program in the 2023–2024 NSAA Safety Awards.
Winter Park Resort
Summer-specific employee based safety plans resulted in a significant reduction in operating incidents, reflecting the power of departmentfocused initiatives.
Mike Wiegele Heli Skiing with the Simpcw First Nation
NSAA Safety Awards
Governance
KEY IMPACTS THIS YEAR
Every day, we worked with purpose, governed by core policies that upheld safety, security, and risk mitigation. These principles protected our people and guests while safeguarding the longterm health and resilience of our organization — ensuring we could continue to thrive in the mountains we call home.
Governance
Ethical Culture
At Alterra Mountain Company, ethical standards are the baseline of how we work together. These shared core policies guide every team member, fostering a culture of accountability and respect across the organization.
To ensure everyone has a voice, we offer a 24/7 anonymous reporting hotline in English, French, and Spanish. This resource empowers all team members to report concerns confidently, strengthening the integrity of our community.
Our Core Policies Include:
Code of Business Conduct & Ethics
Anti-Harassment Policy
IT Security Policy
Team Member Privacy Policy
Protecting Personal Information (PII)
Media/Social Media Policy
Legal Governance Policy
Anti-Corruption Policy
US Drug & Alcohol Policy
(US destinations)
June Mountain, CA
Business Risk Mitigation
Our Internal Audit team plays a vital role in evaluating and managing risk across corporate functions, resort operations, financing, and new services. Operating independently, they provide senior management and the Audit Committee with insights on risk exposure, control issues, fraud, governance, and operational best practices. This function ensures transparency, accountability, and effective risk management throughout our organization.
Risk Assessment
Responsibilities
BOARD OF DIRECTORS
Evaluates + Manages Risk
AUDIT COMMITTEE
Reviews + Confirms Findings
VICE PRESIDENT OF INTERNAL AUDIT
Identify, Document + Test
ENTERPRISE RISK MANAGEMENT
ANNUAL FRAUD RISK ASSESSMENT
ANNUAL AUDIT PLAN CREATION & EXECUTION QUARTERLY KEY CONTROL CERTIFICATIONS
ACQUIRED BUSINESS KEY CONTROL INDENTIFICATION & STANDARDIZATION
ANNUAL RISK ASSESSMENT
Evaluating & Managing Risk Across Our Business
RESORT BASELINE INTERNAL CONTROL STANDARDS
IT GENERAL CONTROL STANDARDIZATION & EXECUTION
BEST PRACTICE GAP ASSESSMENT & REMEDIATION
BUSINESS OPERATIONS IMPROVEMENT OPPORTUNITIES
Cyber Security & Data Privacy
Privacy
KEY IMPACTS THIS YEAR
We safeguarded the personal information of our employees, guests, vendors, and other stakeholders through our cybersecurity and data privacy programs, while staying ahead of evolving legislation. We enhanced data privacy by updating hundreds of vendor contracts and processing dozens of privacy rights requests. We elevated our crisis readiness by conducting role-playing exercises to refine our actions in the event of a technology breach. We also further improved our email security toolkit to better prevent fraudulent messaging and impersonations.
Keeping it Secure
At Alterra, cyber security and data privacy are integral to protecting the trust of our employees, guests, and stakeholders. Our robust programs ensure confidentiality, stay ahead of evolving legislation, and safeguard personal and business information with integrity and accountability.
Alterra
1 Identify
Cyber Security
2 Protect
3 Detect
4 Respond 5 Recover
We utilize the National Institute of Standards and Technology (NIST) Cyber Security Framework — a trusted standard used by financial institutions, government agencies, and healthcare providers. This framework provides advanced protection for guest data, ensuring robust defenses across our operations.
Data Privacy
Aligned with applicable laws, Alterra’s guest and team member Privacy Policies provide clarity on the type of personal information collected and how it is used and protected by Alterra. These policies reflect our commitment to transparent, compliant and responsible handing of personal information and sensitive data.
“Alterra’s cyber security and data privacy program is committed to earning and preserving the trust of every guest and team member at our destinations and places of business.
Jane Zsigmond Chief Privacy Officer
Security for All
Cyber security and data privacy are shared responsibilities, vital to protecting our guests, employees, and communities. Through our Cyber Security & Data Privacy Program, we focus on three key pillars: People, Governance, and Technology. This comprehensive approach ensures we safeguard personal information and maintain a secure, trusted environment across all operations.
People
Build and maintain strong Cyber Security & Privacy teams.
Invest in employee training on data security and privacy.
Promote best-in-class policies and practices across the organization.
Governance
Collaborate among Legal, Cyber Security, and Privacy teams.
Limit access to guests’ and employees’ personal information to a select need-to-know group.
Create robust Legal, Cyber Security and Privacy controls governing anyone with access to guests’ or employees’ personal information.
Technology
Enhance use of threat detection and endpoint monitoring.
Invest in maintaining technology around privacy rights compliance.
D
E S TIN A T ION D POR - I N
Stratton
Over the past three seasons, Stratton Resort has implemented new IT software solutions and leading enterprise-wide initiatives. The management team has fostered collaboration and empowered staff to adapt to new technologies, achieving nearly 100% training compliance. These advancements have improved operational efficiency and the overall guest experience.
Stratton, VT
Stratton, VT
In the ever-changing world of cyber security, we remain steadfast in our mission to navigate emerging threats with confidence, ensuring our stakeholders can focus on creating unforgettable moments in the mountains.
Erica Boyle Vice President, Cyber Security & Compliance
