Listing Presentation
AGENT PROFILE 02 THE AGENCY OVERVIEW 03 OUR METHOD 04 OUR MARKETING 05 PUBLIC RELATIONS 06 OUR TECHNOLOGY 07 + CONTENTS AN INTRODUCTION 01
An Introduction
T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C
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Welcome to the Family
THE
60+ Offices Worldwide
$41 Billion in Total Sales Volume in 10 Years
6 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America
$1.92 Million Average Sales Price in 2021
The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
$11.27 Billion in 2021 Sales Volume
THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC
AGENCY HIGHLIGHTS
AN INTRODUCTION
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Agent Profile
T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C + 02
Alex Martinez + AGENT PROFILE
Alex is one of the most trusted, top-selling brokers of the DC Metropolitan area. He feels blessed to be both Broker and Co-Founder of one of the most successful and distinguished real estate offices in the area. Being a member of the Greater Capital Area Association of Realtors for over 17 years, Alex has successfully worked with thousands of individuals, families, investors and developers interested in the Region’s most coveted properties.
Alex is ranked among the best brokers in the DC Metropolitan area with more than 542 transactions and $233 million in sales in 2019 He was also ranked #1 overall in the entire Mid-Atlantic region in 2019 under the Re/Max franchise.
A high-touch broker known for his extensive market knowledge and unmatched devotion to clients, Alex’s success is based almost exclusively on positive referrals. He earns the respect of his clients by working tirelessly on their behalf and always offering candid advice. Alex uses cutting edge technology and strategic team collaboration to meet and exceed our Client’s highest expectations!
Alex is deeply connected to his Guatemalan roots which continually remind him where he came from Coming to the United States at a young age with big dreams and small pockets drove him to strive in all possible directions to find a path he felt confident would fuel the accomplishment of his dreams. He took a few turns before finding the right path, and with consistent hard work, Alex found that real estate suited both his passion and God-given talent. Alex came into the industry determined to not become just another realtor, but one of the best His passion for seeing clients happy in one of the most important transactions of their lives made him determined for success and earning his clients’ praise and satisfaction. Above all, Alex’s irrefutable honesty and compassion helped him build his career, reputation and trust of his clients Alex is incredibly humble by nature and will affirm to anyone who asks that the true foundation of his success is due to his faith. He firmly believes in and gives all the glory to God, the grantor of everything he has accomplished.
BROKER & MANAGING PARTNER, THE AGENCY DC THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Nurit Coombe
Ranked #14 among Real Estate Teams Nationwide and #1 in Maryland by the Wall Street Journal, Nurit Coombe heads a professional team that has closed billions of dollars of real estate across the DC Metro area In 2021, she closed over $300M in sales with over 585 transactions.
Nurit started her career in the Israeli army and rose through the ranks to become the Director of Business Development for Rafael, the Israeli Armament Development Authority She managed numerous defense programs relying on her strategic, analytic, and planning skills. Today, she applies those same principles to real estate.
She has been a licensed real estate agent since 2001. During that time, she has won countless awards and accolades. In 2014 she became the owner of Re/Max Elite Services and built her business over the next six years to become the #1 RE/MAX Team in the Central Atlantic Region and the #1 Real Estate Team in the DC area. When offered the opportunity to become a managing partner of The Agency, Nurit jumped at the chance to be part of this exciting, growing company that is redefining the business of real estate.
Nurit has built a reputation for offering precise market knowledge, delivering technological expertise, and bringing boundless energy and tactical negotiation skills to every aspect of her life Her greatest joy is helping clients find their perfect home and becoming a part of their story. Much of her business comes from referrals — a testament to her level of client satisfaction
Each month, she hosts The American Dream, a monthly television show about culture, lifestyle, and real estate She is active in the community, serves on the board of the American Red Cross/Greater Chesapeake Region and lives in North Bethesda with her husband and three children.
MANAGING PARTNER, THE AGENCY DCTHIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC + AGENT PROFILE
Mercedes Fitzgerald
Mercedes Fitzgerald is an experienced real estate professional dedicated to walking you through the process of buying or selling your home with ease. Being bilingual, Mercedes works with a wide range of clients and is able to effectively communicate in both English and Spanish. You could say real estate runs in the family. Mercedes’ husband, father, grandfather, and three brothers all work within the mortgage and real estate industries, making it a family-wide business!
Mercedes began her journey in real estate in 2003 as a Loan Processor and quickly became a Loan Officer in just a few short months. She became an experienced Loan Officer and proceeded on that path for the next 10 years. Mercedes then found herself interested in the realtor side of the transaction and got her real estate license in 2012.
She became a top producing Re/Max agent before settling down with The Agency DC, where she now successfully helps clients buy and list their homes all across the DMV region. Mercedes’ extensive experience and knowledge in the mortgage industry is what truly sets her apart from so many other agents out there. She understands every aspect of the real estate buying process, from the pre-approval, to closing on your dream home. She also understands this is one of the most important transactions of your life, and is dedicated to making it as smooth and enjoyable as possible.
+ AGENT PROFILE
REAL ESTATE AGENT THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
The Agency Overview
03 T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C
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Real Estate with Real Experience
The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, firstand second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
SOUTHERN CALIFORNIA
BRENTWOOD
BEVERLY HILLS
CALABASAS
DTLA
MALIBU
PACIFIC PALISADES
CORONA DEL MAR
LAGUNA BEACH
PALM DESERT
PASADENA
SANTA BARBARA
SHERMAN OAKS
STUDIO CITY
VENICE
NORTHERN CALIFORNIA
CARMEL
ALAMO
HEALDSBURG
MARIN
SAN FRANCISCO
COLORADO
ASPEN
DENVER
CONNECTICUT
NEW CANAAN
FLORIDA
MIAMI
NAPLES
GEORGIA
NORTH ATLANTA
HAWAII
MAUI
MARYLAND
FREDERICK
MASSACHUSETTS
BOSTON
MICHIGAN
BIRMINGHAM
NEVADA
LAS VEGAS
NEW YORK
NORTH SHORE
TEXAS
AUSTIN
UTAH
PARK CITY
WASHINGTON
SEATTLE
WASHINGTON
D.C. METRO
CANADA
BRANTFORD
CALGARY
COWICHAN
KITCHENER
MONTREAL
MUSKOKA
OAKVILLE
OTTAWA
TORONTO
VICTORIA
VANCOUVER
NETHERLANDS
AMSTERDAM
THE CARIBBEAN
CAYMAN ISLANDS
TURKS & CAICOS
MEXICO
LOS CABOS
TODOS SANTOS
LA PAZ
PUNTA DE MITA
PUERTO VALLARTA
RIVIERA MAYA
SAN MIGUEL DE ALLENDE
BEVERLY HILLS
Became
TURKS & CAICOS
4 Years Involved
O U R O F F I C E S + T H E A G E N C Y O V E R V I E W
the #3 Top-Producing Brokerage in Turks & Caicos in Under
in 45% of the Largest Sales in L.A. Area History
Agency Teams on Vancouver Island Hold Sales
BRITISH COLUMBIA Across Victoria & Cowichan THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC.
The
Records
Real Estate with Real People
The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
O U R P E O P L E
+ T H E A G E N C Y O V E R V I E W THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Real Estate with Real Numbers
The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.
TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS
INSTAGRAM FOLLOWERS, MAKING THE AGENCY ONE OF THE MOST-FOLLOWED BROKERAGE IN THE WORLD
VISITS TO THEAGENCYRE.COM PER YEAR
“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”
QUALIFIED RECIPIENTS OF THE AGENCY EDIT NEWSLETTER
O U R R E A C H P R O M I N E N T P L A C E M E N T I N T H E W O R L D ' S T O P M E D I A O U T L E T S
“Most people dream of disrupting industries. The Agency has successfully done it.”
+ T H E A G E N C Y O V E R V I E W THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC 1 . 8 M 3 5 0 K + 3 7 0 , 0 0 0 + 1 , 5 4 3 , 2 9 1
Real Estate with Real Vision
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
O U R M A R K E T I N G
+ T H E A G E N C Y O V E R V I E W THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Our Method
+ 04 T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C
No. 1 Pre-Launch
During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:
PRICING & MARKETING STRATEGY
HOME STAGING & ART CURATION
NARRATIVE CREATION
PHOTOGRAPHY & VIDEOGRAPHY
COLLATERAL CREATION FOR PRINT & DIGITAL
PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch
Once the property launches, we work to drive market value and qualified traffic among buyers Launch services may include:
LISTING LIVE ON THEAGENCYRE COM & MLS
DEPOLY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST
OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)
DIGITAL MARKETING
TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING
PUBLIC RELATIONS
CURATED EVENTS (VIRTUAL OR LIVE)
GUIDED VIDEO TOURS
SOCIAL MEDIA PLACEMENT
+ O U R M E T H O D
THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
No. 3 Ongoing
Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:
DETAILED FEEDBACK ON ALL SHOWINGS
REAL-TIME DATA ON MARKETING INITIATIVES
DOCUMENT MEDIA COVERAGE
COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS
MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process
Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.
NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION
WORK TIRELESSLY TO REACH THE CLOSE OF ESCROW
+ O U R M E T H O D THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
Our Marketing
+ 05 T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C
Your Home in the Spotlight
No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
+ O U R M A R K E T I N G THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Our Collateral
The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent The marketing team creates tangible touchpoints collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
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Digital Campaigns
The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
Print & Digital Advertising
The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
+ O U R M A R K E T I N G THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Public Relations
+ 06 T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C
Your Property’s Global Debut
The Award-Winning, Bi-Coastal PR Team
Secures 2,500+ Media Placements Annually
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
6+ Media Hits Per Day, 365 Days A Year
THAT'S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES
Media Hits That Translate to Sales Activity
Los Angeles, New York & Miami-Based Public Relations Team
P U B L I C R E L A T I O N S H I G H L I G H T S
+ P U B L I C R E L A T I O N S THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
ACCESS HOLLYWOOD
APARTMENT THERAPY
ARCHITECTURAL DIGEST
ARTFUL LIVING
ASPEN TIMES
BARRON’S
BELLA MAGAZINE
BLOOMBERG
BRAVO
BUSINESS INSIDER
C MAGAZINE
CALGARY HERALD
CALIFORNIA HOME + DESIGN
CARIBBEAN JOURNAL
CHINA DAILY
CITY & SHORE MAGAZINE
CNBC
COSMOPOLITAN
COTTAGES & GARDENS
COUNTRY & TOWN HOUSE
CSQ MAGAZINE
CURBED
DIGS MAGAZINE
DUJOUR
DWELL
E! NEWS
ELITE TRAVELER
ELLE
Featured Press
ELLE DÉCOR
ENTERTAINMENT TONIGHT
ENTREPRENEUR
FINANCIAL TIMES
FORBES
FORE MAGAZINE
FOX NEWS
GALERIE MAGAZINE
GLOBE STREET
GOOD HOUSEKEEPING
GQ
HAUTE RESIDENCE
HERALD SUN
HOUSE BEAUTIFUL
JUSTLUXE
INMAN
INMEXICO
INTERIOR DESIGN
KTLA
LOS ANGELES DAILY NEWS
LOS ANGELES MAGAZINE
LUXURY MAGAZINE
MANSION GLOBAL
MEXICO NEWS DAILY
MODERN LUXURY
MSN
NBC
NOB HILL GAZETTE
OCEAN HOME MAGAZINE
OBSERVER
ORANGE COUNTY BUSINESS JOURNAL
ORANGE COUNTY REGISTER
PALM SPRINGS LIFE
PENTA
PEOPLE
RADAR ONLINE
REALTOR.COM
REFINERY 29
ROBB REPORT
ROBB REPORT SINGAPORE
SALT LAKE TRIBUNE
SANTA BARBARA LIFE & STYLE
SAN DIEGO UNION TRIBUNE
SAN FRANCISCO CHRONICLE
SOUTH CHINA MORNING POST
THE CHICAGO TRIBUNE
THE DAILY MAIL
THE FINANCIAL TIMES
THE GUARDIAN
THE HOLLYWOOD REPORTER
THE LOS ANGELES BUSINESS JOURNAL
THE LOS ANGELES TIMES
THE MIAMI HERALD
THE NEW YORK POST
THE NEW YORK TIMES
THE REAL DEAL
THE SUN SENTINEL
THE SUNDAY TIMES
THE WALL STREET JOURNAL
THE WASHINGTON POST
THRIVE GLOBAL
TODAY
TMZ
TOWN & COUNTRY
TRAVEL + LEISURE
TRAVEL WEEKLY
TRAVEL PULSE
TORONTO STAR
UNIQUE HOMES
US WEEKLY
USA TODAY
VARIETY
VERANDA
VOGUE
WORTH
YACHTS INTERNATIONAL
YAHOO!
+ P U B L I C R E L A T I O N S THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Social Media
The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Building Relationships Blog & The Agency Edit
The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 350,000 individuals.
+ P U B L I C R E L A T I O N S THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Events
Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Brand Partnerships
The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers
Philanthropy
The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
+ P U B L I C R E L A T I O N S THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
Our Technology
+ 07 T H I S O F F I C E I S A N I N D E P E N D E N T L Y O W N E D A N D O P E R A T E D F R A N C H I S E E O F T H E A G E N C Y R E A L E S T A T E F R A N C H I S I N G , L L C
Connecting People Through Technology
The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
+ O U R T E C H N O L O G Y THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC
The AgencyConnect
The Agency devised and developed a fully integrated Client Relationship Management system AgencyConnect our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.
+ O U R T E C H N O L O G Y THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING LLC
TheAgencyRE.com
TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.
+ O U R T E C H N O L O G Y THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC
Wealth Mapping
The Agency’s wealth intelligence software discovers potential buyers based on the attributes of your property and provides our agents with multiple paths of communication to prospects The platform allows us to search by location, hobbies, interests, family size, philanthropic efforts, business virtually anything that helps us target our outreach to prime clientele.
THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC R I C H A R D A . H . P A U L E . J . H E N R Y S . W I L L I A M H R M A U R I C I O U M A N S K Y M A U R I C I O U M A N S K Y M A U R I C I O U M A N S K Y S T R O N G R E L A T I O N S H I P S H A R O N S . A V E R A G E R E L A T I O N S H I P F I N D I N G C O N N E C T I O N S J O A N N A R . K E V I N J . A W E A K R E L A T I O N S H I P R I C H A R D B R A N S O N R I C H A R D B R A N S O N R I C H A R D B R A N S O N R I C H A R D B R A N S O N R I C H A R D B R A N S O N + O U R T E C H N O L O G Y
The Agency App
The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.
+ O U R T E C H N O L O G Y THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries. It’s real estate that moves you.
Let’s Work Together
M E R C E D E S F I T Z G E R A L D M E R C E D E S . F I T Z G E R L A D @ T H E A G E N C Y R E . C O M 2 4 0 . 8 8 8 . 1 0 1 7 | 2 0 2 . 8 8 8 . 1 1 2 7 T H E A G E N C Y D C . C O M THIS OFFICE IS AN INDEPENDENTLY OWNED AND OPERATED FRANCHISEE OF THE AGENCY REAL ESTATE FRANCHISING, LLC
Comparative Market Analysis
20877
108 Duvall Lane, Gaithersburg, Mar yland
3, 2023
Daniel Amaya APRIL
Mercedes Fitzgerald
April 03, 2023
Dear Daniel Amaya,I appreciate the oppor tunity to share my business plan with you.
In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CM A) especially for you. There are many proper ties on the market today, and each has different amenities, sizes, and values. By reviewing this CM A, you will have the information needed to price your home in the appropriate range in today's market.
Home buyers always do a lot of comparison shopping. In today's market it is especially impor tant to price your home right from the beginning and to get it "show ready". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualiHed buyers.
Par t of this package includes a detailed copy of my personal marketing plan. We will cer tainly go over this in detail so that you feel comfor table to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisHed with me marketing your home.
My goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.
Sincerely,
Mercedes Fitzgerald Mercedes Fitzgerald2
What is a CM A
No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CM A, is most useful.
What is a CM A?
The CM A is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is fur ther sor ted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, proper ty condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
How is the CM A created?
CMAs are generated by using proper ty information from your real estate agent's multiple listing ser vice (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the ser vice's public and proprietar y data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CM As for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.
How accurate are CM As?
The CM A is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.
CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data Helds that are chosen. That means some features may not be included.
As informative as the CM A is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.
Comparative Market Analysis 108 Duvall Lane, Gaithersburg, Maryland 20877
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Mercedes Fitzgerald
Map of Comparable Listings
CLOSED
MLS # STATUS ADDRESS BEDS BATHS SQFT PRICE 1 Subject 108 Duvall Ln 1 1.00 7882 MDMC2066652 S 100 Duvall Ln #24 304 1 1.00 788 $130,000 3 MDMC2086952 P 102 Duvall Ln #4 104 1 1.00 788 $130,000 Comparative Market Analysis 108 Duvall Lane, Gaithersburg, Maryland 20877
STATUS: S =
P = PENDING
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Mercedes Fitzgerald
Summar y of Comparable Proper ties
S SOLD LISTINGS
P PENDING LISTINGS
ADDRESS SOLD DATE BEDS BATHS SQFT PRICE $/SQ.FT 100 Duvall Ln #24 304 10/1/22 1 1.00 788 $130,000 $165 Averages 788 $130,000 $165
ADDRESS SOLD DATE BEDS BATHS SQFT PRICE $/SQ.FT 102 Duvall Ln #4 104 - 1 1.00 788 $130,000 $165 Averages 788 $130,000 $165 Comparative Market Analysis 108 Duvall Lane, Gaithersburg, Maryland 20877 Mercedes Fitzgerald 5
Comparable Proper ty Statistics
S 1 Sold Listings P 1 Pending Listings LOWEST $130,000 AVERAGE $130,000 HIGH $130,000 AVG PRICE / SQFT $165 AVG DOM 6 LOWEST $130,000 AVERAGE $130,000 HIGH $130,000 AVG PRICE / SQFT $165 AVG DOM 2 Comparative Market Analysis 108 Duvall Lane, Gaithersburg, Maryland 20877
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Mercedes Fitzgerald
Sold Proper ty Analysis
Averages
100.00%
Homes sold for an average of 100.00% of their list price.
Analysis
6 Days on market
It took an average of 6 days for a home to sell.
ADDRESS ORIG LIST PRICE SOLD PRICE % OF ORIG LIST PRICE DOM $ PER SQFT 100 Duvall Ln #24 304 $130,000 $130,000 100.00% 6 $165 Averages $130,000 $130,000 100.00% 6 $165 Comparative Market Analysis 108 Duvall Lane, Gaithersburg, Maryland 20877
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Mercedes Fitzgerald