Welcome to Helliwell & Co., where our mission is to make your property journey seamless, rewarding, and inspired. As a trusted name in West London, we pride ourselves on delivering a client-focused approach whether you’re buying, selling, renting, or letting.
We understand that property is more than just a transaction – it’s about helping people find places they can call home.
Our team combines local knowledge with years of expertise to deliver a service that’s both professional and personal. We’re deeply rooted in the communities we serve, and with every listing, viewing, and conversation, we strive to support the unique character and vibrancy of West London.
Thank you for considering Helliwell & Co. as your partner in property.
HELLIWELL & CO.
BY FOUNDER & DIRECTOR, JOSHUA HELLIWELL
At Helliwell & Co., we offer a comprehensive range of property services designed to support our clients at every stage of their journey – whether buying, selling, letting, or renting. Our friendly and knowledgeable team combines local expertise with years of industry experience to provide a service that’s personal, proactive, and built on trust.
For buyers, we offer expert guidance from initial search through to completion. We take time to understand your requirements, keeping you informed of suitable properties as soon as they become available. We’re also happy to recommend trusted mortgage advisors, surveyors, and solicitors to help make the process as smooth as possible.
For sellers, we offer honest, well-informed advice on pricing, presentation, and marketing strategy. Our listings are beautifully presented, with professional photography, floorplans, and maximum exposure across leading property portals. We understand that selling a home can be emotional, and we’re here to provide support and clarity every step of the way.
Our lettings department works closely with landlords and tenants alike. For landlords, we provide everything from tenant sourcing and referencing to full property management, ensuring peace of mind and strong returns. For tenants, we’re here to help you find a home that suits your lifestyle and budget, while making the application process straightforward and stress-free.
In everything we do, we prioritise transparency, communication, and care. We’re proud to be part of the West London community and we value the longstanding relationships we’ve built with clients across the area. Whether you're moving in, moving on, or managing a portfolio, Helliwell & Co. is here to help.
DON’T JUST TAKE OUR WORD FOR IT...
“I’d highly recommend Helliwell & Co. Joshua was professional and honest throughout the process, responded quickly to all our questions and overall a pleasure to deal with.”
Sam Phibbs
“Just picked up the keys of our new property which we managed to buy through Helliwell & Co. I can’t recommend them more highly! Joshua and his team have been superb throughout the whole process, knowledgeable, responsive and honest! They even went above and beyond in providing guidance given we were first time-buyers. Many thanks Joshua!”
Nizar Issa
“Moving to London has been far less stressful than I had initially anticipated, as the staff at Helliwell & Co (most notably Anna) have been incredibly helpful throughout the whole process.”
Evie Russell
“Joshua and his team were fantastic. As an agency, they were very proactive and worked extra hard to find the right buyer for our property. In comparison to other Estate Agents we dealt with, Helliwells by far gave the better service. They kept us updated every step of he way which made the whole experience less stressful. I can’t recommend them highly enough.”
Mary Brooks
“Great service, professional staff. Would definitely recommend.”
Zaida Montano
“I have been with Helliwells for over four years and I would not trust any other agent with my property, they provide a first rate service! Anna and Cora have been fantastic in ensuring each tenant changeover has gone as smoothly as possible and kept me in the loop at every stage. Always professional, polite and extremely knowledgeable. I cannot recommend Helliwells highly enough!”
Elizabeth Duke
FIRST-TIME BUYER TIPS
GETTING IT RIGHT FROM THE START
Taking your first step onto the property ladder is an exciting milestone – but it can also feel like a daunting leap into the unknown. With unfamiliar terminology, a maze of paperwork, and plenty of big decisions to make, it's easy to feel overwhelmed. Here are some key tips to help first-time buyers get it right from the very beginning.
Know your numbers
Before browsing property websites or booking viewings, get a clear idea of your budget. Speak to a mortgage adviser to understand how much you can borrow and what your monthly repayments might be. An Agreement in Principle (AIP) from a lender can give you credibility when making an offer — and help you focus on homes within reach.
Factor in the extras
Remember that your deposit is just part of the picture. You’ll also need to budget for legal fees, surveys, removals, and possibly stamp duty (though first-time buyers often benefit from relief). Setting aside a contingency fund for unexpected costs is a wise move.
Do your homework
Location is everything. Explore neighbourhoods at different times of day, check commute times, and look into local amenities. What might seem like a perfect home on paper could feel very different in person.
Think long term
It’s tempting to look for a “starter home,” but buying a property is a long-term commitment. Consider how your needs might change over the next few years — space to work from home, potential for growth, or access to schools might be more important than you realise now.
Don't skip the survey
It’s not a legal requirement, but a property survey can flag issues that could be costly to fix later. For older properties or anything that looks like it might need work, a more detailed homebuyer or building survey is worth the extra cost.
Take your time
In a busy market, it’s easy to feel pressured into rushing a decision. But this is one of the biggest purchases you’ll ever make. Ask questions, take second viewings, and lean on the professionals around you — your solicitor, mortgage broker and estate agent — to guide you through.
Buying your first home should be memorable for all the right reasons. With a little preparation, and the right advice, you’ll be picking up the keys with confidence.
Trust in over 20 years of solid experience in
Hello, I’m Kevin Macadam, Senior Financial Advisor at 3Q Financial Ltd. I’m delighted to be working with Helliwell & Co to offer expert guidance on structuring your finances when buying or selling property.
Choosing me as your mortgage broker gives you access to an extensive network of lenders and a deep understanding of mortgage products tailored to your needs.
Unlike a bank, I can switch you to a better rate if interest rates change before completion. I also ensure your lender matches both your circumstances and the property type— saving you time, stress, and money.
I can often secure competitive rates and exclusive deals, as well as handling the paperwork and negotiations to make the process as smooth as possible. My advice is always transparent and unbiased, empowering you to make informed financial decisions.
Beyond mortgages, I also advise on buy-to-let finance, commercial lending, bridging loans, life and critical illness cover, directors’ insurance, income protection, buildings and contents insurance, and private medical insurance.
I look forward to helping you on your property journey.
10 STEPS OUR GUIDE TO BUYING YOUR NEW HOME
Buying a home can be both exciting and challenging, so understanding each step is essential. Here’s a straightforward guide from Helliwell & Co. to help you along your homebuying journey.
1
Determine Your Budget
Establish a realistic budget by evaluating your income, savings, and any financial commitments, the Mortgage Calculator on our website can help you with this. Consider all costs involved, including deposit, solicitor fees, mortgage fees, and potential renovations.
2
Get Mortgage Approval
Speak to a mortgage advisor or lender to secure a mortgage agreement in principle. This approval gives you a clear understanding of how much you can borrow and makes you a more attractive buyer to sellers. Why not speak to our Mortgage Partner who is able to offer exclusive rates!
3
Start Your Property Search
Determine your non-negotiables such as parking, garden, kitchen space etc but don’t be surprised if this changes after some viewings. Use our website to explore properties that meet your needs and sign up for alerts to stay updated on new properties.
4
Arrange Viewings
Book viewings for properties that fit your criteria. Take your time, ask questions, and assess the property’s condition, size, layout, and location to ensure it aligns with your lifestyle. Real life is better than online and Helliwell & Co offer flexibility to suit your diary.
5
Make an Offer
Once you’ve found the right property, submit your offer through Helliwell & Co. Based on local market data and guidance from our team, make an informed decision on your offer amount.
6
Appoint a Solicitor or Conveyancer
Choose a trusted solicitor or conveyancer to handle the legal aspects of your purchase. They will conduct essential searches, review contracts, and work with your mortgage lender to ensure everything is in place.
7
Conduct Property Surveys and Valuations
Arrange for a property survey and valuation to check for any underlying issues that could affect your purchase. Your mortgage lender will also require a valuation to confirm the property’s value.
8
Exchange Contracts
Once all checks are complete and both parties are satisfied, you’ll sign and exchange contracts, making the purchase legally binding. At this point, you will need to pay your deposit (usually 10% of the purchase price).
9
Complete the Purchase
On completion day, the remaining funds are transferred, and you receive the keys: nothing gives us more pleasure than handing over the keys in person. Congratulations – the property is officially yours!
10
Settle In and Enjoy Your New Home
Whether you’re planning to renovate, redecorate, or simply unpack and relax, your new home journey begins here. Helliwell & Co. will be there to support you with any questions or assistance you may need.
HOME STAGING SECRETS
SMALL CHANGES, BIG IMPACT
Selling your home isn’t just about listing it online and hoping for the best – it’s about creating a space that buyers can imagine themselves living in. This is where home staging makes all the difference. You don’t need to hire a professional or invest in expensive furniture. With a few strategic, budget-friendly changes, you can make your home stand out, both in photos and in person.
Start with a ruthless declutter
First things first: declutter. It’s the single most effective way to make your home feel larger, cleaner, and more appealing – and it doesn’t cost a penny. Clear surfaces, tidy shelves, and remove anything that draws attention away from the features of the room. This includes personal items like family photos, kids’ artwork, or that growing stack of post on the kitchen counter. Think of it as an early start on packing, and aim to make each room feel calm and spacious.
Let the light in
Buyers are naturally drawn to bright, well-lit spaces. Open curtains wide, clean the windows inside and out, and replace any dim or broken light bulbs. Use lamps to brighten darker corners, and consider adding a mirror opposite a window to bounce light around the room. If you’re viewing your home through a buyer’s eyes, think light, bright, and open wherever possible.
Rearrange, don’t replace
There’s no need to buy new furniture to make your home look great – but repositioning what you already have can make a huge difference. Pull furniture slightly away from walls to create a sense of space and better flow. Remove anything bulky or unnecessary, especially in smaller rooms. Your aim is to show off the functionality of each space, not crowd it.
Neutralise where you can
While character is important, bold décor can put some buyers off. If time and budget allow, paint over particularly loud colours or patterned wallpaper with light, neutral tones – think warm whites, soft greys or muted greens. This not only makes your home feel fresh and clean, but also gives buyers a blank canvas to imagine their own style.
Create a lifestyle feel
Home staging is about helping buyers emotionally connect with the space. Simple, affordable styling touches can really elevate your home’s presentation. Think fresh flowers in a vase, a bowl of lemons in the kitchen, neatly plumped cushions, or a folded throw at the end of the bed. In bathrooms, lay out clean towels and remove any clutter from the sink area. These small touches help build a lifestyle narrative – calm, ordered, and inviting.
Appeal to all the senses
Staging isn’t just about looks. Scent, sound and temperature also play a part in creating the right mood. Make sure the home smells fresh (without overpowering it with artificial air fresheners), keep the heating at a comfortable level, and on chilly days, light the fire or turn on the log burner if you have one. If you’re holding a viewing, a light background playlist can help set a calm, welcoming tone.
Don’t forget the outside
First impressions matter – and buyers often make theirs before they even step through the door. Tidy up the front garden, mow the lawn, clean the windows, and give the front door a wipe down (or a fresh coat of paint if needed). A couple of well-placed pots or hanging baskets can add instant charm. If you have a driveway, make sure it’s clear and easy to access.
You don’t have to stage your home like a show home – just present it in a way that allows buyers to see its full potential. With some thoughtful tweaks and a little elbow grease, you can make a lasting impression and help your property stand out for all the right reasons.
