“Futroism” SS2020 FLOOR SET DIRECTIVE By Alexandra Cheng Arrive / May 01, Implementation2020/May 20, 2020 FOR FAST FAME. F³
Content General Info Special Service & Collaboration Target Market Store Measurement & Location Floor Plan Overview Product Adjacency Overview Window Display & Budget Sheet Feature Display & Budget Sheet Wall Display & Budget Sheet Inventory of Signs Product List Sourcing Materials & Props Budget Sheet Visual Department Contact
The store will begin with the experimental line of jewelry and accessories, in the theme of “Futroism”, and the concept will be innovative retro pop art inspired designs capturing a distinct futuristic aesthetic, which is similar to Dazed Magazine and i-D magazine's avant-garde vibe. The rivals are Dover Street Market, Ambush, Vaquera, Supreme, Off White, and ALYX Studio.
General Info
Brand Concept: Avant-garde & Artistic Product Category: Jewelry & ACC (Rings, Necklace, Earrings, Bracelet, Chains, etc.)
We also love to collaborate with young breed magazines, like Dazed and i-D, and artists, to design jewelry collection with various themes. And we sell the collection with special issues.
Special Service & Collaboration
My store will have customized service, which other jewelry brands don’t offer. Jewelry has variety on sizes and shapes, and it should be unique for everyone, especially young people don’t wanna buy anything same with others.
Brand Image FOR FAST FAME.
Psychography: Love to live with arts, fashion, and pop cultures. Innovative, optimistic, and adventurous. & Attitudes: Easy going with trying everything new. Social media, fashion magazines, and websites.
Values:
above Geographical
Gen
Marital Status/Kids: Singles, couples, and married people without kids.
Lifestyle:
Influence:
Motivatives/Desires: Seeking updated wardrobe that can be worn in a creative environment. Stay unique and on trend in urban cities.
Demography: Millennials & Z to high income level and Location: Urban cities
Beliefs
Age: Gender:18-35All the genders Generation: Late
Education: College graduated
Target Market
Income: Middle
Target Market FOR FAST FAME.
FOR FAST FAME. StoresDesignerOther Other Designer Stores West Boulevard BoulevardSouth Store Measurement & Location 140” 160” 140” 120”
Floor Plan Overview FOR FAST FAME. Wall Window Movable Fixtures Room Separation Platform Seats Installation
Product Adjacency Overview FOR FAST FAME.
Window on West Boulevard FOR FAST FAME. FOR FAST FAME. FOR FAST FAME. FOR FAST FAME. FOR FAST FAME. 10”20” 5” 140” FOR FAST FAME.
Window on West Boulevard FOR FAST FAME. FOR FAST FAME.
Experimental Window on West Boulevard FOR FAST FAME. FOR FAST FAME. FOR FAST FAME.
Experimental Window on West Boulevard FOR FAST FAME. FOR FAST FAME. FOR FAST FAME.
Lightbox
Texture: Rubber FOR FAST FAME.
FOR FAST FAME.
Texture: Galvalum
Experimental Window on West Boulevard
Frame
Texture: Tin Effect Coating
Wall
Stainless Steel $300.00 $300.00 $0.00
Budgeted Item Budget Actual Difference
WindowBudgetDisplaySheet
Rubber Frame $300.00 $340.00 $40.00
Hanging Invisible Strings $190.00 $200.00 $10.00
Stainless Steel $400.00 $480.00 $80.00
Wall Decoration $450.00 $350.00 $100.00
Black Velvet $180.00 $180.00 $0.00
Shipping $270.00 $300.00 $30.00
Cleaning $70.00 $80.00 $10.00
Logo Stickers $90.00 $120.00 $30.00
ACC Project “Futroism” SS2020
For
Summary Calculation Budget Actual Difference
Glass $300.00 $400.00 $100.00
Window Display
Cement $100.00 $100.00 $0.00
Pining $170.00 $240.00 $80.00
Lighting $100.00 $200.00 $100.00
Wall Painting $200.00 $260.00 $60.00
Glue $80.00 $80.00 $0.00
Total
Total Expenses $3,960.00 $4,660.00 $700.00
Category Jewelry
Props $800.00 $830.00 $30.00
Your Name Alexandra Cheng
Business Name Fast Fame &
FOR FAST FAME.
Fixing $260.00 $200.00 $60.00
Feature Display Location Overview FOR FAST FAME. Wall Window Movable Fixtures Room Separation Platform Seats Installation A B C
Macro Fixtures FOR FAST FAME.
FOR FAST FAME. Micro Fixtures
Feature Display A FOR FAST FAME.
Feature Display B FOR FAST FAME.
Feature View
Display B - Detail
FOR FAST FAME.
Feature Display C FOR FAST FAME.
Feature Display C - Detail View FOR FAST FAME.
The material of store floor should be all as same as shown in feature display A, a reflective metal-like flooring.
Feature Display
Note
The jewelry pieces in feature display B should be all attached on the board by magnets.strong
Feature B installation $600.00 $540.00 $40.00
Shipping $370.00 $400.00 $30.00
Feature A installation $400.00 $300.00 $0.00
Polishing $300.00 $380.00 $80.00
Total Expenses $4,390.00 $4,890.00 $500.00
Fixing $90.00 $120.00 $30.00
FeatureBudgetDisplaySheet
Category Jewelry & ACC Project “Futroism” SS2020
Feature Display
Business Name Fast Fame
Small Props $800.00 $830.00 $30.00
Moving $100.00 $170.00 $80.00
Styling $260.00 $200.00 $60.00
Budgeted Item Budget Actual Difference
Your Name Alexandra Cheng
Summary Calculation Budget Actual Difference
FOR FAST FAME.
Hanging Invisible Strings $190.00 $200.00 $10.00
Small Functional Props $80.00 $80.00 $0.00
For
Installation Tools $280.00 $280.00 $0.00
Cleaning $70.00 $80.00 $10.00
Feature C installation $300.00 $400.00 $100.00
Lighting $170.00 $270.00 $100.00
Total
Electricity $130.00 $190.00 $60.00
Stainless Steel $300.00 $300.00 $0.00
Covering Material $250.00 $150.00 $100.00
Wall Display Location Overview FOR FAST FAME. Wall Window Movable Fixtures Room Separation Platform Seats InstallationA B
Wall Display A FOR FAST FAME.
Wall Display B FOR FAST FAME.
Wall Display Note FOR
The jewelry pieces are placed in small spherical holes, and they can be easily taken out by customers.Theshelf
frame leans against the wall, and the earrings are hung by tiny silver hooks on the wall.
The cement wall is only for display. All the products are sealed by the freezer wrap, and sticked to the cement.
“Futroism” SS2020
Summary Calculation Budget Actual Difference
Wall BudgetDisplaySheet
Business Name
Wall Display
Project
Small Functional Props $80.00 $80.00 $0.00
FOR FAST FAME.
Storage Box $800.00 $830.00 $30.00
Budgeted Item Budget Actual Difference
Total Expenses $3,470.00 $3,650.00 $180.00
Moving $350.00 $250.00 $100.00
Wall B installation $300.00 $200.00 $0.00
Installation Tools $180.00 $180.00 $0.00
Polishing $200.00 $280.00 $80.00
Category Jewelry & ACC
For Fast Fame
Small Props $300.00 $240.00 $40.00
Fixing $200.00 $300.00 $100.00
Lighting $100.00 $200.00 $100.00
Cleaning $100.00 $160.00 $60.00
Styling $100.00 $130.00 $30.00
Shipping $270.00 $300.00 $30.00
Wall A installation $400.00 $400.00 $0.00
Hanging Invisible Strings $90.00 $100.00 $10.00
Total
Your Name Alexandra Cheng
Sticker
Inventory of Signs
To keep the vibe of minimalism, there will be no signage in store. But there are small elements similar to signs for
Staff ID Tag Receipt
FOR FAST FAME.
FOR FAST FAME. Products List OtherNecklacesBraceletsRingsEarringsPendantsACC
F³
FOR FAST FAME.
Rebar $300.00 $230.00 $70.00
Total Expenses $6,630.00 $5,840.00 $790.00
Stainless Steel $700.00 $680.00 $20.00
Black Velvet $180.00 $180.00 $0.00
Luminesce collection: Silver Check $150.00 $150.00 $0.00
Category Jewelry & ACC Project “Futroism” SS2020
Business Name Fast Fame
Nonwoven Cloth $250.00 $250.00 $0.00
Silk Fabric $410.00 $300.00 $110.00
Wool $300.00 $240.00 $60.00
Summary Calculation Budget Actual Difference
Mirror $270.00 $300.00 ($30.00)
Sourcing Materials &
Harper Tile $100.00 $80.00 $20.00
Cement $500.00 $550.00 ($50.00)
Your Name Alexandra Cheng
Marble Stone $800.00 $600.00 $200.00
Dimension® RapidCure™ $260.00 $200.00 $60.00
Acrylic $450.00 $300.00 $150.00
Glass $300.00 $400.00 ($100.00)
LED $480.00 $420.00 $60.00 Rosewood $560.00 $360.00 $200.00
Interior Design
Budgeted Item Budget Actual Difference
For
Lighting Tube $620.00 $600.00 $20.00 Total
BudgetPropsSheet
Visual Department Contact FashionStylist&CreativeDirector ALEX AN DRA. www.Alexandra-Cheng.com@name_by_detroit 1 (213) 785alexandraxcheng@gmail.com4076
