REBRANDING
Concern
Jacquemus’ strong Southern French countryside theme may become repetitive unless new aspects/narratives can be found.
Brand DNA
● Style: artistic, elegant, geometric & nostalgia
● Value: relationship, family, love & fun
Rebranding Direction
● Combining the brand’s original style with retro futuristic aesthetics in different presentation forms.
● Take one step into the Metaverse and meanwhile keep the core brand value.
Advertising Strategy
● Updates on the visuals following the new branding direction “Retro Futuristic, Digital Universe” on Instagram.
● Launch the new branding theme film on Youtube & TikTok.
● Collaboration with Pierre Cardin and his archives.
● NFT projects.
How To Track
● The delivery optimization and placements of advertisements on social media follows target audience’s habits.
● Each sponsored post will provide the analytic report including the reach and the engagement (like, comment, & save) for the brand to adjust the image, budget, or audience.
Goal
● Reach wider audience as the short term goal (in 6 months), and to increase the sale as the long term goal (in 1 year).
● INS followers will hit 6M, and the number of likes will hit the average of 300,000 per post in December, 2022.
● Launch its NFT projects in the spring 23.
