The surface of the line is metallic leather, vinyl, spandex or lycra, lace embroidery, tulle, silk, denim, recycled metallic embellishments, cotton, minor fringe, and sequins.Animal print and tye dye is the consistent pattern.
The silhouette, line, volume, and portions are unisex broad shoulders, hourglass, a lot of showing off the legs for women. For women’s that are menswear inspired, the line is straight and inverted triangle.The emotion is wild and electric.
Political & Economic：The British Parliament evokes the start of the English Civil War, live on BBC.
Environmental: PresidentTrump makes a extension of a hurricane’s radius as an entire island in the Bahamas is virtually washed away
Environmental:Joe Biden’s eye begins to bleed during a seven-hour CNN marathon on climate change [Escapist and Escapism]
But escapism needn’t be read as a form of giving up:After all, when we staring down a dead end, escape is how we find our way out.
New Wave: a strong whiff of ’80s cult classic film Liquid Sky.
Sci-fi: extremely kitschy sci-fi fantasy.
With a range of contemporary and pop cultural ideas demographics show Jeremy Scott focus on clients who are motivated by self-expression and individuality and seek elation and adventure.As a luxury brand, Jeremy Scott appeals to youthful individuals with a mid to high income, and also celebrities and followers, artists, and people who work within fashion and entertainment industry. Jeremy’s target market agrees with the brand’s fashion statement that to stand out, to take risk, and to be surreal.
The trend that will be accepted: Neon animal prints
Based on my observation in the retail and online stores, animal prints like leopard spots and zebra stripes has already popular in this season (FW 2019) and it gained the attention and affection of mass consumers.
In this collection, Jeremy Scott “not only draw inspiration from the most ’80s references of all, but to outdo the more-is-more decade on all fronts.”
He use a lot of vivid bold colors to combine with the animal prints which takes away the original thick, autumn and winter feeling of the animal prints, making it look more fresh and energetic.And it keeps the organic, fashionable shape of the prints, this combination can works really well in spring 2020.
The trend that will be rejected: Puff blazer with colorful prints
As the jumping-off points of this collection, the 80’s animation “Jem and the Holograms” shows a punk rock characteristics. The blazer itself highlights the theme effect that the designer wants to However,express.compared to the daily wears, the silhouette of this blazer was too exaggerated and it is hard to keep the shape of it because of the cutting. For spring 2020, puff blazers will be inappropriate for most of the consumer because the weather condition is too warm to put on such a thick blazer. What’s more, the high contrast saturated colors is not easy to be accepted by the mass customers.
● Valenti, Lauren. “LilyAldridge Gets a ‘Jem and the Holograms’Makeover at Jeremy Scott.” Vogue, Vogue, 7 Sept. https://www.vogue.com/article/jeremy-scott-spring-2020-beauty-jem-and-the-holograms-hair-and-makeup2019,.
● Booth Moore, Jeremy Scott RTW Spring 2020, https://wwd.com/runway/spring-ready-to-wear-2020/new-york/jeremy-scott/review/WWD,
● Stephanie Eckardt and SerichaiTraipoom, Backstage WithAll the BrightYoungThings at Jeremy Scott Spring/Summer 2020, W Magazine, https://www.wmagazine.com/gallery/jeremy-scott-backstage-photographs-spring-2020NYFW,