TOWBOY A Studio In Trash We Trust The American Vintage Apparel Sourcing & Redesigning Ⓡ
Market Size Analysis Global Fashion Resale Market (TAM) $36 Billion Asian Fashion Resale Market $22 Billion Asian Vintage Market (SAM) $8 Billion Luxury Designer Vintage 40% Japanese Vintage 20% American Vintage 30% Other Vintage 10% @Statista 2021 @Asianbusinessmen 2021 TOWBOYⓇ American Vintage Category In Asian Vintage Market (SOM) $2.4 Billion Global Fashion Resale Market Asian Vintage Market
TOWBOYⓇ The Problem 2 out of 5 American Second-hand Platforms Offer Direct International Shipping Option 18% American Vintage Sellers Open Warehouses to the public 3 out of 5 American Vintage Stores Have Online Access 85% American Clothes End Up In Landfills Or Burned 89% Asian Vintage Fashion Businesses Look for American Vintage Apparel 4 out of 5 Asian Vintage Fashion Businesses Buy American Vintage Online 80% Asian Vintage Fashion Buyers Travel to US and Shop in Person @Calpirg.org 2021 @ThredUp 2021 @Sampling Statistics 2021 1 out of 5 Asian Vintage Fashion Businesses Restock on Time US Low Accessibility ASIA High Demand
The Solution
Connection
Build up a platform connecting the American vintage businesses and Asian vintage businesses.
System
Provide a systematic resource of American vintage sellers and warehouses to Asian vintage fashion businesses.
Selection
Source the American vintage selectively for the redesign purposes and the Asian target market.
TOWBOYⓇ
TOWBOYⓇ Asian Vintage Fashion Businesses Place The Orders Ship The Packages Studio LA, CA Source The Trash Redesign The Treasure American Vintage Sellers Business Model TOWBOYⓇ
Target Market
Asian Vintage Fashion Businesses:
Running a business of selling genuine American vintage.
Look for a chance to explore the American vintage map.
Asian Consumers: Millennials and Gen Z
Sustainability matters to them more than ever.
They prefer resellable garments over disposable ones.
Save money and time on traveling to US and ship garments back to Asia.
Need a professional team knowing the American vintage well to redesign and sell to Asian vintage lovers.
Saving money on clothes is now the top priority.
TOWBOYⓇ
Competitive Landscape American Vintage Apparel Exclusivity American Vintage Apparel Wholesale Accessibility Red Light Vintage Vintage & Costume TOWBOY Ⓡ
Marketing
Awareness
Creating accounts on vintage fashion forward social media, and invest in ads.
Retention
Build trust and loyalty among clients.
Referral
Reach the clients we may not otherwise have access to, and save on advertising costs.
Plan
TOWBOYⓇ
Financial
TOWBOYⓇ
Plan Funding Requirements (Total $1 billion) Investment Timeline Predicted 2023 Business Growth (Revenue in billions) Present Business Assessment Complete Legal Procedures Q1 2022 Q2 2022 Networking & Development Soft Launch & Accept Orders Q3 2022 Q4 2022 Examination & Improvement Official Launch & Expand Network Q1 2023 Marketing 25% Networking 15% Distribution 5% Transportation 15% Working Space 20% Redesign Production 25% Jan 2023 Apr 2023 Jul 2023 Oct 2023 2.5 3.4 5 5.5
Organizational
President
Chart
Alexandra Cheng . Chief Finance Officer Chief Executive Officer . Sourcing Director Logistics Manager Buyers . Client Service Director Agents . Design and Creative Director Designers . Marketing Director Social Media Manager . Finance Manager Tax Officer Accountants TOWBOYⓇ
