Colours Garuda Indonesia December 2014

Page 198

196

History of Garuda Indonesia

Pilot

Flight Service Manager

GARUDA INDONESIA’S

Maître d’Cabin

COCKPIT AND CABIN CREW UNIFORMS One of the most memorable aspects of an airline’s identity is the uniforms worn by the cockpit and cabin crew aboard each flight.

Pilot The male and female pilots’ uniform consists of a white short-sleeved shirt with shoulder badge, dark blue long trousers, cap with emblem, and dark blue jacket with metal wings emblem. Male and Female Cabin Crew As the flag carrier for Indonesia, Garuda Indonesia proudly promotes Indonesia to the world through the nuanced fashion of its cabin crew uniforms. In line with the Corporate Identity (Brand) Refresh Programme, in 2010 Garuda Indonesia introduced a new uniform for its cabin crews. The design concept of the cabin crew uniform was adjusted to better dovetail the ‘Garuda Indonesia Experience’ service concept, which reflects the culture, hospitality and other unique qualities of the Indonesian people.

Male Cabin Crew Male cabin crew uniforms consist of a grey single-breasted suit with matching waistcoat and trousers, a light blue long-sleeved shirt, and a tie in motifs that reflect the Garuda Indonesia identity. This uniform is used by all male cabin crew from the Flight Service Manager (FSM) level to the junior and senior cabin crew, Maitre d’Cabin, Chef and Manager de Cuisine, referred to subsequently as Manager Cuisine. Female Cabin Crew Indonesia’s rich culture is reflected in the female cabin crew uniforms, which use a combination of kebaya and batik sarong featuring the ‘Lereng Garuda Indonesia’ motif. The motif is inspired by the ‘Parang Gondosuli’ batik pattern, which philosophically symbolises the light and fragrance of life. The uniform is completed with a silver brooch with the classic Balinese ukel motif, and slingback open-toe shoes. Aboard Middle Eastern flights, female cabin crew uniforms also feature a veil in the same ‘Lereng Garuda Indonesia’ motif and colour.


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