Customer-Based Business Plan: Audience Overview Leisure Travelers Strengths:
Friendly people Dyess AFB Higher education Leadership Central location City engagement Downtown investment Spirit of cooperation Cultural district High quality venues Affordability 15-minute rush hour
Weaknesses:
Workforce/jobs Beautification Naysayers Uncooperative hotels Glut of limited service hotels Airlift limitations Beautification Visitor transportation Venue hours Inconsistent branding messages
Opportunities:
Music/nightlife Downtown convention hotel Expo Center renovations Engaged new generation Dodge Jones Youth Sports Center Interagency collaboration
Threats:
Homelessness Safety Uninformed yet vocal citizens Silo thinking/closed- minded Marketing funding Competition from other cities Closed minded people
Visitors and potential visitors to Abilene who bring revenue that enhances the local economy through hotel occupancy tax and visitor spending.
Meeting & Event Planners
Planners interested in hosting group meetings, sports, and other events.
Stakeholders
Hospitality partners, residents and leadership in Abilene.
Organization & Board of Directors
Staff, board of directors and committee members of the ACVB.
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