Audience Overview

Strengths:

Friendly people Dyess AFB Higher education Leadership Central location City engagement Downtown investment Spirit of cooperation Cultural district High quality venues Affordability 15-minute rush hour

Weaknesses:

Workforce/jobs Beautification Naysayers Uncooperative hotels Glut of limited service hotels Airlift limitations Beautification Visitor transportation Venue hours Inconsistent branding messages

Opportunities:

Music/nightlife Downtown convention hotel Expo Center renovations Engaged new generation Dodge Jones Youth Sports Center Interagency collaboration

Threats:

Homelessness Safety Uninformed yet vocal citizens Silo thinking/closed minded Marketing funding Competition from other cities Closed minded people

Customer-Based Business Plan: Audience Overview

Leisure Travelers

Visitors and potential visitors to Abilene who bring revenue that enhances the local economy through hotel occupancy tax and visitor spending.

Meeting & Event Planners

Planners interested in hosting group meetings, sports, and other events.

Stakeholders

Hospitality partners, residents and leadership in Abilene.

Organization & Board of Directors

Staff, board of directors and committee members of the ACVB.