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Community
Strengths:
Cooperative spirit Community leadership Relationships with leaders Engagement with elected officials Investments in downtown Creative minds
Weaknesses:
Airlift 4B funds for tourism development Transportation around town Lack of resources Downtown lighting and parking. Beautification
Opportunities:
Collaboration with tourism partners Cooperative marketing Music Friendly designation Downtown development New tourism venues
Threats:
Funding and resources Homelessness Safety Naysayers Crisis
Stakeholders
Objectives:
Encourage collaboration and communication among tourism venues and lodging partners. Grow awareness about the value of travel to support the local economy and quality of life.
Strategies:
Engage hotel and venue partners to create incentives for group bookings. Work with local media to keep the community informed about ACVB initiatives and events. Renew coupon program with local businesses and attractions. MCM Elegante won a 2021 Heroes of Tourism Award Write seasonal blogs to publish on website and at the 2021 HOT Host Luncheon. Rep. Stan Lambert gifted a flag through Abilene Chamber of Commerce. flown over the Capitol to the hotel for its pledge to retain all Partner with local venues for cooperative advertising. staff during the pandemic. Conduct quarterly meetings with tourism partners. Train tourism partners to encourage Extranet participation with new CMS for abilenevisitors.com. Grow participation in the hyperlocal This Week in Abilene email sent to the public, media and leadership. Market Round Up Pass to locals to support community stakeholders. Use local billboards to grow awareness about Abilene Centerstage, community calendar, attractions. Use Chamber of Commerce communications, LinkedIn and Instagram social channels to announce accomplishments, milestones, mission achievements. Destination Training class to increase customer service quality, service standards and destination product knowledge for frontline employees and hospitality partners. Promote sports events through the Abilene Sports Alliance Facebook page. Create new fundraising strategies for Abilene Centerstage to increase non-tax revenue by 15%.
