Abilene Convention & Visitors Bureau Strategic Plan Targeting Travelers FY 2022

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Organization: Board and Staff

Board of Directors

Deonnna Galbraith, Chair Donna Long Wolfer, Chair-Elect Margaret Hoogstra, Treasurer Travis Ruiz, Secretary Jay Evans, Past Chair Allison Alvarez Allison Carroll Emerald Cassidy David Eldridge Ted Evans Sam Ferguson Michael Hernandez George Levesque Jasmine McCabe-Gossett Omar Ortiz Brandon Osborne Charlie Quinonez Alex Russell Tyler Sitzes Tim Smith

• • • • • • • •

Designated Members (with vote)

Monica Devora (Hotel) Krista Hale (Hotel) Amanda O’Connor (Restaurant) Lindsay Flores (Restaurant) Rochelle Johnson (Expo Center) Molly Moser (Convention Center) Lori Dodd (TMCN) Tammie Virden (Texas Forts Trail) Jeff Salmon (Frontier Texas!) Don Green/Kate Alvarez (ABI)

Nanci Liles Executive Director

Bailey Ferguson Chelsea Brooks Kim Bosher Digital Engagement Director Visitor Sales & Services Director Convention Sales Director

Advisory Council

(past chairs, without vote)

Donna Albus Myra Dean Russell Dressen David Gist Gary Grubbs Charles Hughes Betty Hukill

JV Johnson Doug McIntyre Brandon Polk Larry Sanders Jim Tallant Phillip Wicker Tim Yandell

Ex-Officio Members

Marshall Morris, Chamber Chairman Doug Peters, Chamber President Mari Cockerell, City of Abilene, Communications

Tiffany Nichols Sports Director

Pam Sites Convention Services Director

Kelly Thompson Communications Director

ACVB Organizational Values

Provide exceptional customer service. Build an organization founded on trust. Value visitors, partners, board members and elected officials. Assume responsibility for actions and consequences. Treat stakeholders, visitors and associates with professional courtesy, dignity and compassion. Create success together. Handle inquiries, requests, transactions, correspondence or complaints quickly and courteously. Steward resources efficiently and provide clear ROI.

• • • • • • • • • •

Conduct business in a way that is honest, transparent and ethical. Be inclusive and collaborative leaders. Advocate the value of the organization. Respectfully accept differing opinions from ours. Look for opportunities to update knowledge. Stay informed on current events and changes in the community. Wield the power of discipline and perseverance. Encourage growth to build a strong and more creative organization. Represent the city with honesty, conviction and dedication. We abide by Destination Marketing International’s Code of Ethics and adhere to the highest professional standards.

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