Meeting & Event Planners: Services
Objectives:
Provide uncompromising service to convention and groups meeting in Abilene. Better communicate the value of working with the ACVB. Embrace sustainability. Encourage visitors to stay longer.
Business on the Books 5/1/2020-4/30/2021
Contracts Secured Meetings: 191 Delegates: 85,355 Direct impact: $24.6 million
Assisted Bookings Meetings: Delegates: Direct impact:
69 4,455 $866,178
Future Bookings Meetings: Delegates: Direct impact:
118 57,193 $20 million
Strategies:
Monitor programs and activities for group meetings to be compliant with health experts or specific group requirements Create new and engaging itinerHeroes of Tourism (HOT) Hosts were honored at a luncheon during National aries for group meetings. Travel & Tourism Week, earning recognition and rewards for bringing events Develop landing pages for and meetings to Abilene. large-scale events with event details and booking link to hotels. Contact every meeting planner within one month of the definite booking to begin conference planning. Create a comprehensive list detailing ACVB resources for hosting a meeting in Abilene. Continually update the Meeting Planning Guide. Create group specific itineraries encouraging convention goers to arrive a day early or stay longer. Create a “meetings made easy” link to upload on association’s website communicating enticing events and things to do while convention goers are in Abilene. Continue engagement with HOT Hosts through luncheon and award program.
Meetings Serviced
Groups/Conventions
128 groups
155 groups
May 1, 2020-April 30, 2021:
58,000 attendees $16.3 million Economic Impact
to service in FY 2021
71,056 attendees $19.5 million Economic Impact 10
