#42 hellozuidas.com MARCH • APRIL 2019
photojournalist - Streets of the World
PHARMACY IN ZUIDAS
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GOT A MINUTE?
‘Streets of the World will certainly resonate with people in Zuidas’
We talked to four local professionals about electric mobility
GREGORY SHAPIRO Brexit Refugees Invading Zuidas
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THE NEXT ISSUE IS SCHEDULED FOR THE 6TH OF MAY
ZUIDAS WILL FLOURISH FOR A LONG TIME TO COME I never met someone who travelled the whole world until I
development of public spaces and from new cultural initiatives and
interviewed Jeroen Swolfs for this issue. Jeroen visited 195 capital
corporate events to the increasingly active role played by Zuidas
cities of 195 countries to take pictures of everyday life on the street.
residents. Zuidas will continue to flourish for a long time to come,
He’s called his project ‘Streets of the World’ and has compiled a
and that’s something we should cherish.
gorgeous book of photographs. Then he went on to write another one telling us about his fascinating journey. So what does that have
For now, I’d like to leave you with a little Zuidas tip: sometime
to do with Zuidas? Read Olivier’s contribution below to find out!
during the next few weeks, take a stroll along ‘De Vijfhoek’. That’s the small park next to the Freshfields building, which recently got a
Over the past months, I’ve done some exploring of my own, visiting
complete makeover and has become a lovely spot to relax and
the new Engel & Völkers office in Zuidas, polling locals about driving
soak up some sun.
electric, looking around Zuidas Apotheek and dropping by Savills to hear all about their latest developments. And I made an interesting
Got a tip for me? Please send me an email!
detour to Beethovenstraat. Happy reading! People regularly ask me if it’s difficult to fill a whole magazine every
other month with news about Zuidas. My answer is: No! After all,
Editor-in-chief Hello Zuidas
there’s so much happening here, from buildings going up to the
This month, the photographic exhibition ‘Streets of the World’ opens on Arnold Schönberglaan (outside Amsterdam Zuid station), stretching 230 metres along the Zuidasdok construction site. The series, presenting scenes from daily life on the streets of 195 capital cities that photographer Jeroen Swolfs visited with his camera, offers an impressive look at what connects us with other countries and cultures. For a sneak preview, check out page #. The exhibition, which will also travel to London and Dubai, is mounted as a joint initiative of Hello Zuidas, the Zuidasdok project organisation and the ZuidPlus building consortium to maintain quality of life in the district during Zuidasdok construction works. I urge everyone to visit ‘Streets of the World’! Olivier Otten, managing director of Hello Zuidas
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CONTENTS 07 Trending Topics Social Media #Zuidas 08 Coverstory with Jeroen Swolfs Photographer Streets of the World 12 Building the Future Integrated design for Zuidasdok faces delay 16 Got a Minute? - Public Space Hello Zuidas talked to four local professionals about electric mobility 19 SIXT Keyless rental is ‘key’ to the future 20 The EV landscape present and future Mobility 22 Property Property news related to the Zuidas district, Amsterdam or the Netherlands
24 The search for the perfect office space start at Workthere 27 Brexit Refugees Invading Zuidas Column Greg Shapiro 28 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands 30 Hello Zuidas Agenda 36 Hello You Get fixed up in a jiffy @ De Nieuwe Poort 37 Welcome to Zuidas, Engel & Völkers 38 Sustainability News from Zuidas 41 Legal News Legal news related to the Zuidas district, Amsterdam or the Netherlands
42 Vist iEar’: the high-end hi-fi specialist in Amsterdam Zuid 45 Pharmacy in Zuidas opens its doors to everyone! 46 De Kredieter 2019: The year of buying out ground lease and the extra service for expats 48 Architecture Burgerweeshuis: a home for all 53 Hello You WTC Business Club New Year’s Gathering 55 New Members Hello Zuidas welcomes the new members 56 Memo Board Update
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
HELLO ZUIDAS! Barista style coffee at the office for an all-in price per cup? Contact us for a free tasting 088 - 737 82 99 or visit www.pertazza.nl
YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of
companies who are member of Hello
Zuidas, it is possible to join our LinkedIn group or link as a contact.
Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein
JEROEN SWOLFS â€¢ PHOTOJOURNALIST - STREETS OF THE WORLD
‘Streets of the World will certainly resonate with people in Zuidas’ Jeroen Swolfs, Photojournalist - Streets of the World
From Johannesburg to Barbados and from Prague to Wellington, photojournalist Jeroen Swolfs spent seven years travelling the globe, taking his camera to the streets of 195 capital cities. The result is a sweeping cross-section of the whole world. On 7 March his exhibition Streets of the World will open on Arnold Schönberglaan in Zuidas. And it’s free of charge! How did you get the idea to travel to 195 countries?
chance to travel the world in a low key way. But after two and a half
‘My father passed away while I was studying law in Utrecht. Before
years and sixty countries, I found myself in a rut. By that time, the
his death, we had a lot of earnest discussions about life. He made
countries at the top of my list were more dangerous and complex to
me realize that time isn’t some luxury item and that it’s a delusion
visit. So I decided to try to find a way to lend more meaning to my
to think you can put off pursuing your true passion until later. At
work, alongside working on Streets of the World. I started taking
the time I saw photography as a pass-time, and I also did a lot
photos for the Red Cross, and also regularly visited places with the
of backpacking. Gradually, the idea of combining travelling with
UN and NATO. The growth of social media enabled me to develop a
taking pictures began to call out to me. Eventually, I decided to quit
bigger network and to connect more easily with people in countries I
my studies and become a photojournalist instead, and started at
visited. All those things added a new dimension to my journey.’
the Academy for Photography. While doing a work placement in the photo editing department of de Volkskrant, I discovered my dream job really existed. And that was the moment my career as a photojournalist began. I started my own company, Galapaardje, which took pictures of student galas all over the Netherlands, and I split my time between that and taking journalistic trips. This was also
“My father made me realize that time isn’t some luxury item and that it’s a delusion to think you can put off pursuing your true passion until later”
the time when the photography world really started changing. Digital photography was gaining ground and more journalists were taking
You mentioned an investor.
cameras along to shoot pictures themselves. So I needed some way
How did you finance all of this travel?
to differentiate myself, to do something that would make me stand
‘I approached all kinds of foundations and organizations to present
out in that landscape. I still had this idea about telling stories, about
my plan, but they thought it was overly optimistic. Of course there
travelling to the world’s capitals and finding new stories there. One
were many times I thought of quitting, but it was at those moments
day I came home from a job and decided to bite the bullet and switch
that I decided to stick with it. It was just a matter of finding the right
all my energies over to this project, called Streets of the World. I
person. In the end, I was offered the opportunity to pitch my plan
wrote all of my ideas down on paper and crunched the numbers.
to Alex Mulder, a real cultural entrepreneur who has helped fund
Friends and acquaintances lent their support so I could get to work,
projects like the Dutch musical production Soldaat van Oranje. He
pitching and piecing together a plan to actually go and visit every
thought I was crazy, but at the same time also saw the value and
country in the world.’
beauty of my plan and eventually gave me the green light. I never could have made it happen without him.’
That took you seven years. What were those seven years like for you?
Did you ever worry about safety during your travels?
‘Yes, the trip literally took seven years. I came home a few times to
‘It started out as an awesome adventure, but after a couple of years
arrange for new visas or update my investor. In the beginning, the
it did get to be pretty hard going. The loneliness and the hazards of
travelling was brilliant and I was having the time of my life. I was in
travelling, and not having any place to go home to, made it tough
my early thirties and had slightly more spending money than the
personally. All I could do was to keep my eyes on the finish line and
average backpacker. Plus, I was working every day and enjoying the
push on. The things I witnessed in countries at war made me sad in
Text Romy Lange • Photography Davien Hulsman • On www.hellozuidas.com you can see the making of video
“After two and a half years and sixty countries, I found myself in a rut” JAMAICA - KINGSTON
BENIN – PORTO NOVA
SOMALIA - MOGADISHU
SWEDEN - STOCKHOLM
IRAQ - BAGHDAD
a way and disillusioned about whether the world was really such a
milestone. There is also a making-of film in which at long last we can
wonderful place as I’d imagined. It turned out to be quite a challenge to
offer everyone an in-depth look at how this project came about and
hold onto that positive feeling I’d had at the outset. Countries like Iraq,
the idea behind it. So what started out as a photo book, has become
Somalia and Afganistan made for quite a grim ending, and there were
so much more in the end. Actually, this project is perfectly suited to
several – Libya, Yemen and Equatorial Guinea – that I had to scratch
Zuidas. There are so many companies and people here who know the
from my list in the end. So, in that respect, the project isn’t finished, but
value of connecting humanity. Our aim is to keep this project alive,
the story I set out to tell is. Someday I do want to try to add those last
which people here in Zuidas will undoubtedly understand.’
three countries, of course, but right now it’s still too difficult.’
Which city is your top pick for people in Zuidas to visit? Did you forge any lasting friendships along the way?
‘The place that immediately springs to mind is Johannesburg. It’s a
‘Yes, definitely. Anton is one of those friends. I was trying to find a way
city that waged an incredible war over apartheid, which is also one of
into Afghanistan, which is a highly inaccessible country. Anton had
my reasons for choosing to take on this city it instead of the capital.
read my earlier book and learned from the internet that I wanted to
Residents have worked hard to improve the quality of life in the city
go to Afghanistan. He offered to help me visit Kabul. It turned out he
and they’ve been successful at that. Together they there back on track.
was in the military, and with his special privileges he could act as my
Nowadays they’ve got a terrific, thriving downtown business district.
guide in the city. We went around together and got to be great mates.
That made a huge impression me. Back in the day, Zuidas wasn’t exactly
Someday, we plan to open a beach club together in Costa Rica!’
the most obvious place to start building either, but just look at what it has become. So in that respect the two places are pretty similar.’
What was it like to come back? To not have to travel anymore? ‘Streets of the World finished up three years ago. The plan was to
EXHIBITION: STREETS OF THE WORLD
put together a beautiful photography book of the trip, so after the
trip I was working full time on that project. In the process, though,
we realized that apart from the pictures, I had an amazing story
to tell, and also that the project deserved a bigger platform than
More info streetsoftheworld.com/amsterdam/nl
just a book. The story had to be presented in a serious way and be
‘Streets of the World’ has been made possible at this location
accessible to a wider public. So that’s what we set out to do, and
through a joint initiative of three partners, inspired by the stories
with help from lots of different partners, we pulled it off. Now it is the
of Jeroen Swolfs’ travels and the pictures of daily life he captured
largest photo exhibition in the world which just opened in Dubai, and
along the way. They are proud to present this world-class exhibition.
we’ll be taking it to London and Brussels, where we’ll share our story with the European Commission. The photographs show the world,
Made possible in part by:
spread out over a length of two kilometres. Inevitably, there were
Hello Zuidas, Zuidasdok and ZuidPlus.
some hurdles, but now we have this exhibition and it’s brilliant; a real
Design without dictates, plan without limits
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BUILDING THE FUTURE
INTEGRATED DESIGN FOR ZUIDASDOK FACES DELAY More time is needed to draft a good integrated design for Zuidasdok than initially expected. As the preparations progress, a number of issues have arisen
that could impact the realization and timeline of the projects envisioned.
To ensure things go smoothly once the construction works get underway, the
Widening of the A10 south motorway
throughout the decade it will take to
Zuidasdok project organization built in
from four to six lanes in both directions,
complete the project. Then there’s the lack
a phase to develop a cohesive plan for
rerouting the road underground
of space. This means part of the A10 south
the project, following the award of the
beneath Zuidas and building a whole
motorway has to be shifted first to make
tender to the ZuidPlus consortium. This
new Amsterdam Zuid public transport
room to build the tunnels, while the station
integrated design fleshes out all the details
station on top – that, in a nutshell, is what
can’t be completed until the tunnels are
of the design in order to resolve possible
Zuidasdok encompasses. What makes it
in place underground. At the same time,
errors and sticking points, before the work
so tricky, however, is that the motorway
countless other construction activities
and station will have to continue operating
need space to unfold on all sides.
BUILDING THE FUTURE
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 firstname.lastname@example.org www.zuidas.nl zuidas •
WAITING FOR SPRING Meanwhile, the park on top of the Strawinskylaan underground bike shed is nearly finished. Come spring, this promises to be a lovely spot for the Prinses Irenebuurt community and Zuidas residents and professionals to relax. BRITTENPASSAGE UNDER CONSTRUCTION
COMPLEX PUZZLE Recent months have made it clear that more time is needed for this phase as well as for the draft of the comprehensive design. That’s because the puzzle is more complex than was originally assumed. Despite this delay, however, both the project organization and building consortium are happy to conclude that critical issues are being identified at this point in time, and not after work has already begun, when they would be more disruptive.
PRELIMINARY GROUNDWORK Though the project is still in a holding phase, some of the groundwork has gotten underway. An example is the construction of the Britten and Vivaldi passages providing pedestrian and bicycle
access underneath Amsterdam Zuid station and the routes to and
As Zuidas continues its building activities, more measures are needed to deal with
from Beatrixpark, respectively. An assessment has shown this work can proceed even without the comprehensive design being in place.
Text Jos Moerkamp • Photography Marcel Steinbach • Artist Impressions ZuidPlus
rainwater. One of the solutions is the planting of green strips to slow run-off, which is
ARTIST IMPRESSION BRITTENPASSAGE
now being carried out in conjunction with Waternet along Prinses Irenestraat.
BUILDING THE FUTURE
As from 3 March 2019, there will be no Tram 51 (Amstelveen line) service between Amsterdam Zuid station and Amstelveen. Any service is suspended until the end of 2020, in connection with the replacement of tracks, switches, overhead wires and technical systems.
AMSTELVEEN SERVICE SUSPENDED The Amstelveen line was overdue
the route between Amsterdam Zuid
for an upgrade. Aside from
and Amstelveen until the end of
Renewal of the Amstelveen line is
carriages that had become a bit
2020, departing from the bus stop on
already well underway. This includes
shabby and cramped, the trams
the construction of three split-level
were prone to malfunctions. On
crossings along Beneluxbaan so trams
top of that there were some traffic
can ride unimpeded. On top of that,
safety issues along the route.
Tram 5 will continue services as usual,
all of the stops are being renovated
with the exception of several weekends
and upgraded for a new type of tram.
WHAT WILL CHANGE?
when Beneluxbaan will be entirely
The costs of these renewals amount
Tram 51 will continue services, but
closed to traffic, trams included. This
to a total of 300 million euros. The
will no longer be running all the way
measure applies for the weekends
main building contractor is VITAL,
to Amstelveen. Nothing will change
of 9-10 March, 13-14 and 20-22 April
a consortium of VolkerWessels
between Amsterdam Central and Zuid
(includes Easter Monday) and 15-16
subsidiaries Van Hattum and
stations, but from Amsterdam Zuid
June. Tram 5 services will also be
Blankevoort, plus VolkerRail and KWS.
the tram will continue to Sloterdijk
suspended for the whole period running
station (ending at Isolatorweg) in
from 14 July to 25 August. Bus 45 will be
Further details on
Amsterdam West. Bus 55 will serve
running a replacement service.
Text Jos Moerkamp â€˘ Artist Impression POSAD
MINUTE? Electric vehicles have become a fixture on the Dutch roadways and are here to stay. The Dutch government is offering financial incentives for driving electric and you needn’t look far for a charging station – there are plenty of them around in Zuidas as well! EVs embody the new mobility era. Or do they? We talked to four local professionals about electric mobility.
PETER SMULDERS Owner of CoffeeDC (Gustav Mahlerplein & Claude Debussylaan) ‘Currently I drive a BMW X3 and a fun old Mini One from 2003. Neither of them are electric vehicles. If there had been electric models on the market at the time, they would have been too expensive to buy as private cars. Without the price gap between electric and fossil fuel cars, I would definitely prefer to drive electric. The benefit, of course, is that there are no carbon emissions and they’re easy to park. But for me, they’re still too expensive and too limited in range for me to consider them as an option. What’s more, I think all these cars driving around with no engine noise are a hazard to pedestrians and cyclists.’
BARBARA VAN DER GRIJP Managing director of Engel & Völkers (four locations in the Netherlands) ‘We do own a cute Fiat as our company car. It isn’t electric, but in the city I go almost everywhere by bike. Given how many locations I visit each day, that can be a challenge. We’re planning to trade in the scooters we’ve got for maybe four electric bikes. An electric car would be an improvement, but actually I think hydrogen vehicles are the future.’
JORIS DE ROO Partner at CityState (George Gershwinlaan) ‘I lease a Tesla Model S through Mister Green. Teslas have a range of 450 kilometres, which gets you a long way. I charge it at home. With an electric car you do have to think ahead more, but you get used to that. Holidays are trickier, but if you can plan ahead, then it’s fine. It’s a pity there aren’t more charging stations around in Zuidas and that they’re all slow-charging. In that sense, electric driving isn’t really being promoted as well as it ought to be. Companies and city authorities could also contribute more, I think. That said, I’m pleased with my Tesla. Plus, my nine-year-old daughter has forbidden me to ever drive a car running on petrol again. She is taught in school that it is bad for the environment.’
HANS KRUIMER Former Associate Application Development Manager in the area of Enterprise Asset Management (for a company in the ITO tower). ‘My employer gave me an NS-Business card and in addition to that I have a lease car that runs on petrol. I considered a Nissan Leaf at one point, but the range was still too limited and it takes seven and a half hours to charge, which is not a practical option for me. So far, electric vehicles simply aren’t attractive enough to drive, unless you’ve got a Tesla. I do intend to switch over at some point, but right now there are still too many drawbacks. At best, driving electric is only really an acceptable solution for driving short distances.’
Text Romy Lange • Photography Jaiwey Nuij
THE OLYMPIC AMSTERDAM This is a project by Bouwinvest. The Olympic Amsterdam is the new iconic destination in Amsterdam. Innovative. Modern. Urban. Here you can shop, live, work, play, eat, drink, and exercise in style, around the historic Olympic Stadium.
is ‘key’ to the future Living and working in Zuidas has quite a few
Whereas the future of mobility is often touted
perks, mobility-wise. With a large – and growing
with big words, in reality the change is a matter of
– intercity railway station, direct access to the
small steps. At Sixt, we want to facilitate Zuidas to
Amsterdam ring road and, since last summer, a
take those small steps. One important step that
fabulous and fast metro connection to the city
we’re excited about is keyless rental: simply book
centre, critical readers may well wonder how a
the car of your choice using our app and then use
mobility service provider like Sixt can top all that.
your mobile to unlock your ride. No service desk,
TOM UITENDAAL PRODUCT MANAGER, SIXT
no paperwork, no wait. Sixt already offers keyless The answer is that Zuidas’ development as a full-
rental for 80 BMWs and Audis at our Amsterdam RAI
fledged mobility hub is precisely what makes this
location. Because we believe mobility is about not
spot so interesting. The future of mobility starts
only how fast you can be at your destination, but
right here. And we at Sixt want to be a part of the
how fast you can be on your way.
transformation, securing our position as a supplier of four-wheel freedom in Zuidas. Take the many major
When talking about the future of mobility, electric
companies based here: these days, employers are
cars have an important role to play. After all, freedom
no longer looking to give every staff member their
on wheels is far more liberating when there’s no
own set of wheels. Or take all the people who live in
environmental burden. In addition to our existing
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Zuidas – people who have opted for a place where
electric fleet of Volkswagen e-Golf, BMW i3 and Tesla
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parking is limited, but still want to drive to a ski or
cars, Sixt last year added the Jaguar I-PACE. Smart
beach destination come the holidays.
and sleek, this is a car made for Zuidas.
THE EV LANDSCAPE PRESENT AND FUTURE These days, there are electric cars available in many makes and models. You can go with small and inexpensive, but there are also lots of futuristic options out on the market. Here, Hello Zuidas gives you its pick of all-electric cars.
TESLA MODEL 3
400 km (WLTP)
Charge from electrical outlet, regular
Charge from electrical outlet, regular
or fast charging station
or fast charging station
DS3 CROSSBACK E-TENSE Out in
300 km (WLTP)
Charge from currently unknown Seats 5
AUDI E-TRON Out in
Priced from €84,100 Range
400 km (WLTP)
Charge from electrical outlet, regular
or fast charging station
CITROËN C-ZERO Priced from €22,360 HYUNDAI IONIQ ELECTRIC
Priced from €33,995
Charge from electrical outlet, regular
or fast charging station
Charge from electrical outlet, regular or fast charging station Seats
SMART FORTWO CABRIO ELECTRIC DRIVE
Priced from €39,680
Charge from electrical outlet, regular or fast charging station
electrical outlet, regular or fast charging station
PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: email@example.com. Photography Lotte de Graaf
PEGASYSTEMS SIGNS LEASE FOR 1,600 M² IN ATRIUM Zuidas - US-based software firm Pegasystems has concluded a long-term lease with building owner Amundi for 1,600 m² of office space in the Atrium in Zuidas. The Atrium dates from 1976. It was among the first buildings to rise in Amsterdam’s financial district.. After its renovation dating back several years, the building changed hands in 2017 for a record sum, with Amundi as the new owner. Pegasystems will occupy the 10th floor of Tower I in the almost fully leased multi-tenant office block.
FUNDING CIRCLE ALSO SIGNS FOR ATRIUM
STARBUCKS COMING TO MAHLER900
Zuidas - Also coming to the Atrium is Funding Circle, which has
Zuidas - Starbucks has announced that this year it will
concluded a long-term lease for 1,100 m² of commercial space on
be opening a new street-side location in Mahler900,
the 4th floor of Tower III. Funding Circle is a business platform that
the new building complex at 900 Gustav Mahlerlaan in
enables established companies of all sizes to take the next step by
Amsterdam. Property owner Nedstede’s CEO Michael
linking them with investors. Funding Circle, which is active in the
van de Kuit commented that if there’s one place in
Netherlands since 2015 and listed on the London Stock Exchange
Holland where coffee fuels the economy, that place
since 2018, has already facilitated investments totalling £5.6 billion.
would surely be Zuidas.
CROSS TOWERS RATED AS EXCELLENT Zuidas - The Cross Towers office building in Zuidas is the proud recipient of a BREEAM-NL In Use Asset ‘Excellent’ certificate, making it one of only two multi-tenant office buildings in the Netherlands to achieve this rating. Built just over ten years ago, Cross Towers (26,000 m², 24 floors) at 150 Antonio Vivaldistraat has been awarded the label thanks to an intelligent package of sustainable measures. The building has banned natural gas and has an ‘A’ energy performance label, with a heat and cold storage system, green roof and a water purification reservoir. The building also rates well above the highest score for reliance on renewable energy. Cross Towers received the certificate in the ‘Buildings’ category.
THE SEARCH FOR THE PERFECT OFFICE SPACE STARTS AT WORKTHERE 24 â€¢
‘We make the perfect match using state-of-the-art technology and a human approach’
Whether you’re a startup or have been in the business for years, and whether you need space for a staff of 5 or 50, the search for flexible office space starts at Workthere. Harnessing state-of-the-art technology combined with a human approach, their online platform connects flexible office supply and demand to make the perfect match. Workthere knows technology alone isn’t enough, which is why you can always count on assistance from a real estate expert who understands both the market and the all-important X factor. Workthere – a subsidiary of global property agent
for every client and select only locations that are a
Savills – knows how important work environment is
genuine good fit for the organization.’
to business success. The right office space not only fuels productivity but also helps to attract talent
BEST OF TWO WORLDS
and retain employees. ‘We make every effort to find
Workthere is a new player on the market, but it’s
that for clients’, says Ed Bouterse, head of Workthere
backed by one of the world’s largest property
Netherlands. ‘It starts with our online platform. By
agents. The platform is the brainchild of Cal Lee, a
entering your search criteria, you can compile a list
trainee at Savills UK who successfully pitched his
of favourite locations to view. Or you can get in touch
idea for a subsidiary startup to the management.
with one of our real estate experts directly, by chat or
‘Workthere pairs the flexibility and enterprise of a
phone. In many cases, we can schedule a promising
startup with Savills’ 160 years of knowledge and
viewing the very next day, all at no cost.’
experience. That combination makes it unique.’
HOW WORKTHERE MAKES THE DIFFERENCE
KEEPING A PERFECT MATCH PERFECT
The online platform offers a rock-solid foundation,
Whether your organization is looking for a flexible
but it’s the Workthere team that makes the crucial
HQ for a project team or a conventional office lease,
difference, explains Bouterse. ‘The ideal workplace
Workthere will find the right location for you. What
is different for every organization. It’s about the X
is more, it will make sure the perfect match stays
factor – a sense of rightness and belonging – and
perfect. ‘Our job doesn’t end with the signing of
finding that takes human insight. Our real estate
the lease’, Bouterse emphasizes. ‘We also support
experts know the market through and through,
organizations in their ongoing development by
know what kinds of spaces are available and how to
continually updating the office space based on the
make the perfect match. We do a thorough search
phase the organization is in.’
Text Romy Lange • Photography Davien Hulsman
high perfomance people need high performance buildings
GET INTO THE
Brexit Refugees Invading Zuidas Dear Britain, on behalf of Zuidas, we
verblijfsvergunning? …Zuidas might lose its
of the Churchill quote: ‘There’s no better
hope you stay in the EU. If only because
status as the Only Part of Amsterdam Not
argument against democracy than a five-
we’d have a hard time fitting even more
Overcrowded in the Weekend.
minute conversation with the average voter.’
our best to accommodate the European
In the days preceding the British
We respect the vote of the British people
Medicines Agency. (If it’s ever finished, it
referendum to Leave the EU, I predicted
- except the ones residing in Zuidas, who
will look like a big pill dispenser!) We’ve
that YES Britain would vote to leave, and
weren’t allowed to vote. And except the
already got so many Brits flying home for
NO it would never actually happen. The EU
Brits in Europe who had no vote. And the
the weekend that the best-connected
has a time-honored tradition of ignoring
Europeans in Britain who had no vote. We’ll
British airport is Schiphol.
referendum results. We Europeans believe
just have to make room for more British
in democracy! We like voting so much we
HQ’s to move to Zuidas - and more of the
But what if there’s a No Deal Brexit?
let you do it over and over until you get the
British FinTech industry to move to Zuidas.
What will happen to Zuidas if all the Brits
correct result. Yes, it was a shock when 52%
We have to respect the No Deal Brexiteers,
suddenly start staying for the weekend?
of Britain voted to leave. And the day after
who are intent on re-enacting WW2, this
Because they don’t want to jeopardize their
the referendum the second-highest Google
time as the losers.
Limited-Engagement, One-Time-Only Dutch
search was ‘What is the EU?’ It reminds me
Brexit refugees here. We’re already doing
Gregory Shapiro (b.1968) is the voice of Trump in the viral video ‘Netherlands Second.’ His solo show The Madness of King Donald: A Trump Tutorial comes to Griffioen Theater 12 February, 2019.
Photography Davien Hulsman
FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: firstname.lastname@example.org. Photography Lotte de Graaf
DUTCH AIRPORT PASSENGER GROWTH NEARS 80 MILLION Zuidas - Over the past year, the total number of arrivals and departures at all Dutch airports combined increased to 79.6 million – which, according to Statistics Netherlands (CBS), amounts to 3.4 million more than the previous year. In 2008, this total was still around 50 million. Schiphol accounts for the largest share of that number, counting 71 million passengers last year; an increase compared to 68.4 million the year before and thus maintaining a growth trend that has been ongoing since 2009.
GOOGLE COSTS OUTPACING RETURNS
BOUWINVEST RAISES OVER €750M IN INVESTMENTS
Zuidas - Despite good advertising sales numbers in the final
Zuidas - Bouwinvest, the real estate investor for the
quarter of 2018, rising costs and write-downs put pressure
Dutch building industry pension fund (BpfBouw), last year
on margins at Google. Google’s holding company Alphabet
raised more than €750 million in new capital. A portion
recorded $39 billion in Q4 returns, a 22% increase compared
of this sum is from new investors, including Achmea
to the same period in 2017. A strong dollar depressed growth
Schadeverzekeringen (non-life insurances) and the Dutch
by 1 percentage point. According to figures released by the
pension funds for the transport and hotel and restaurant
tech giant, Google’s net earnings amounted to $8.9 billion,
industries (Pensioenfonds Vervoer and Pensioenfonds
which is 30% higher than the year before, though this also
Horeca & Catering, respectively). Bouwinvest is seeking
included a one-time operating loss of $1.3 billion over the
to diversify its investments. Originally it only managed
whole year. This helped push earnings per share to almost $2
real estate investments for BpfBouw, which is the 100%
above the market-estimated $12.77. Excluding a one-time tax
shareholder. However, since 2014 it has also been licensed by
liability of almost $10 billion, in Q4 of 2018 Alphabet reported
the Netherlands Authority for the Financial Markets (AFM) to
net earnings of $6.8 billion over $32 billion in returns,
open funds to other institutional investors, including other
amounting to $9.70 per share.
pension funds and insurance companies.
INVESTORS WANT START-UPS TO SHOW THEM THE MONEY Zuidas - As concerns over the global economy and stock market volatility threaten to spill over to private enterprises, venture investors have begun to advise start-ups in which they have a stake to increase their cash reserves. This was apparent from reports from the Financial Times after a poll of European and American venture investors. ‘At the moment we’re telling entrepreneurs that they need a financial runway of 18 to 24 months to be prepared for any eventualities’, says Danny Rimer, partner at UK-based Index Ventures.
MORE SELF-EMPLOYEDS EARNING TOO LITTLE TO PAY TAX Zuidas - Of the 850,000 self-employed workers without employees (zzp-er) in the Netherlands, almost 40% did not pay any income tax in 2016. And this percentage is growing, according to Statistics Netherlands (CBS). The reason is that an increasing number of self-employed workers is faced with shrinking earnings. ‘In this group, incomes are very low’, explains chief economist Peter Hein van Mulligen. ‘These individuals seldom make more than €16,000 a year, which puts them below the minimum income tax bracket.’ If they would have to pay tax as well, their income would be low enough to qualify for social assistance, meaning it wouldn’t pay to work.
AGENDA MARCH • APRIL
Thursday 7 March & Thursday 4 April THE PURPOSE AND FUTURE OF
Every Monday and Friday
FREE STRETCH & MEDITATION SESSIONS
Tuesday 5 March & Tuesday 2 April
TAXCI AFTER LUNCH SESSION:
Is the way we execute and structure
our work keeping pace with modern
@ WTC Amsterdam
times and our fast-changing society?
Business life is demanding, with its increasing workloads, fast-paced change
@ De Nieuwe Poort
and an overload of tasks. How do you stay
During the TAXci After Lunch Sessions,
Or do we need to stop and re-evaluate?
centred? Press Pause: train your mind,
consultants from Tax Consultants
Alexander Rinnooy Kan and Robert Went
train your attention span with Mindfulbizz!
International will update you on a range of
each give their perspective on the future
Come join our FREE sessions:
specific topics. The presentation will last
of work. Rinnooy Kan is professor of
• Every Monday & Friday at 12:30-1 pm
30 minutes. Afterwards there will be plenty
economics and business administration
• In NL & ENG
of time to ask any specific questions you
and a D66 MP in the Dutch Senate. Robert
• Business attire
may have and a chance to meet and chat
Went is an economist who’s currently
• Clubsportive membership not an
with the speaker and his/her colleagues. For
working on a project involving the future
more information & registration, visit
of work at the Netherlands Scientific
Council for Government Policy (WRR).
overload; sign up at reception More info: www.mindfulbizz.nl.
Wednesday 6 - Sunday 10 March HISWA AMSTERDAM BOAT SHOW @ RAI Amsterdam The HISWA Amsterdam Boat Show is the
Thursday 7 & Tuesday 19 March
Netherlands’ largest water sports, lifestyle
MASTER IN COACHING & MASTER IN
MOVIES FOR EXPATS
and recreation event. Whether you’re in
@ Rialto Cinema
the market for a new boat (up to approx.
@ Johan Cruyff Institute
Would you love to attend some of the
10 metres), parts or accessories, or want
The Institute has set up two informational
beautiful films Rialto is screening, but
info about boating holidays, to check out
evenings to present two Master’s
don’t understand all the foreign languages
the latest developments, gadgets and
programmes and the ‘Cruyffian’ teaching
and can’t read Dutch subtitles? Here’s your
innovations, try your hand at a new water
methodology. This is also a great chance
chance to see some of these wonderful
sport, or celebrate the new season, the
to meet members of the team and ask
films after all, because on Monday we
HISWA Amsterdam Boat Show is the place
any questions you may have about the
screen them with English subtitles. Check
to be for all who love, or are curious about,
curriculum. More info: email@example.com
out the programme at: www.rialtofilm.nl.
Send your agenda to firstname.lastname@example.org.
HELLO ZUIDAS EVENT
Wednesday 13 March NETWORKING GALLERY FOR Thursday 7 March OPENING: STREETS OF THE WORLD @ Circl & Restaurant Nine An exciting new art project is coming to Zuidas, starting from 7 March! Showcasing scenes of daily life on the streets of 195 capital cities that photographer Jeroen Swolfs visited with his camera, Streets of the World stretches 230 metres along the Zuidasdok construction site on Arnold Schönberglaan. Want to attend the opening? Send an email to: email@example.com.
GRADUATE JOBSEEKERS @ Loyens & Loeff The Topcenter at W&R Amsterdam (department for work & reintegration) has set up a special training programme with practical tools to help highly-qualified jobseekers find a job that fits them. The programme will conclude with a ‘networking gallery’, where HR/recruitment professionals will give feedback on participants’ CVs and pitches. For professionals it’s a way to put their knowledge and networks to work, while for participants it’s one step closer to the
Want a green ride to these events?
Order a Green TCA Taxi at no extra cost!
right job. For more info or to sign up, get in touch with People Project Manager Diederik Imfeld: Diederik@greenbusinessclub.nl.
Wednesday 20 March Monday 11 March & Monday 8 April
Wednesday 20 March
BUSINESS INNOVATION WORKSHOP
30 SECONDS AT THE BASKET
EXCLUSIVE WORKOUT: ‘TRAIN LIKE
@ The Basket
From linear take, make and waste to a
circular model in which raw materials
Every month, The Basket hosts the latest, greatest group game: 30 Seconds. Have
Come to Clubsportive on 20 March for
retain their value: the circular economy will
you got all the answers to beat out the
an exclusive workout – membership not
be instrumental in the sustainable future
competition in just 30 seconds? Then clear
required! Test out Technogym’s latest
of our planet. During this workshop you’ll
your diary every 2nd Monday evening
equipment – the Skillrow, Skillbike and
work on implementing circularity in your
of the month and drum up your best
Skillrun – in a 45-minute session combined
organization’s operating processes. In
friend, showbiz aficionado or know-it-all
with kettlebells and jump boxes, for a full-
addition, you will stake out strategies for
colleague to come play this rapid-fire party
body workout. Classes offered at 12-12:45
circular procurement, product design or
game at The Basket Amsterdam. Register
pm and 12:45-1:30 pm. Sign up by email at:
services. By investing today, we can start
firstname.lastname@example.org (places are limited).
building business models for tomorrow.
AGENDA MARCH • APRIL
Wednesday 20 March TSOL X CIRCL MASTERCLASS: THE POWER OF REFRAMING @ Circl
Saturday 23 March
In this masterclass, philosopher Karim
7TH EDITION OF OPEN TOWER DAY
Benammar will initiate you in the art of
Sunday 31 March
@ Various locations in Amsterdam
reframing, with a detailed explanation
of how the method works, ways to apply
Save the date! On Saturday 23 March
it in daily life and powerful exercises to
historic and modern towers throughout
Throughout April (or thereabouts), all of
help you shift your mindset. During this
the city will open their doors to the public.
Amsterdam – from Noord to Zuidas and
roller-coaster ride of ideas, you’ll learn how
Amsterdam’s skyline features a host of
from Oost to Nieuw-West – will be coming
reframing helps you innovate, how you will
towers, both old and new, but rarely do
up tulips during the 2019 Tulip Festival.
be able to approach the world from a fresh
the public get a chance to experience the
The Tulip Festival is a wonderful way to
angle and overcome entrenched patterns.
stunning views they offer from up high.
(re)discover the Dutch capital. This year’s
By developing strategies to master your
Once a year in spring, Open Tower Day
theme: ‘A tulip for every Amsterdammer’.
challenges, you can go beyond problem-
gives everyone a chance to do just that!
Stroll or cycle along the route, passing by
solving to achieve visionary change!
Photographer: Peter Elenbaas
85 tulipiferous locations!
Friday 29 March INDIAN COOKING WORKSHOP @ Restaurant NINE Thursday 21 March
Ready to exercise your senses? This
workshop makes the most of the vast
treasure trove of aromatic flavours in Indian
@ Hortus Botanicus VU
cooking. During this exploration of authentic
@ Hotel Crowne Plaza Amsterdam - South
2019 marks Taalcentrum-VU’s 30th
regional cuisine, you’ll learn to make your
Let yourself be seduced by the explosion
anniversary. For three decades we’ve been
own herb and spice mixes, so you too can
of variety and colours at the Hotel Crowne
providing our clients in the public and
create the most delectable dishes at home.
Plaza Amsterdam South’s Tulip Terrace. For
private sectors with top translation services
Savour the rich flavour explosions of Indian
the entire month of April, the terrace will
and leading language courses. Time to
cuisine as you prepare fabulous dishes in
be transformed into an unforgettable tulip-
celebrate! Join us for our 30th anniversary
friendly company, with a glass of delicious
filled experience you won’t want to miss!
event on Thursday 21 March. Register at:
wine! The workshop starts at 6 pm. Register
The perfect surroundings to enjoy the first
rays of the season!
Send your agenda to email@example.com.
Monday 8 April
Wednesday 17 April
GREEN THUMBS COURSE
THE STORY OF EASTER IN
@ Zuidas Botanic Garden
Ever dreamed of creating an urban jungle in
@ De Nieuwe Poort
your own backyard, but don’t know where to
Friday 12 April
Every year, De Nieuwe Poort celebrates
start? Want more plants around the house,
SPEED DATING FOR AGES 20-32
Easter with a story: a special, personal
@ à Deauville
story in which Ruben van Zwieten offers
but afraid to test your skills beyond a pot of store-bought basil? In other words, need
During these speed dates you’ll be
his reflections on life. Everyone is cordially
some help honing your green thumb? In this
introduced to some 20 other singles. Every
invited to attend this celebration: the more
course, Head Gardener Geralt Joren teaches
four minutes, one half of the party moves
the merrier. So feel free to bring friends and
you the basics of plant care and what
to the next table, so each time there will
family along. Admission is free of charge, but
makes plants happy. You’ll also learn all the
be a different person sitting across from
for planning purposes, advance registration
techniques to grow from seeds and cuttings,
you. This ritual will continue until you’ve
is appreciated. We will reserve a place for
prune and fertilize, with plenty of chances
met them all. After each date, you state on
you at our inn! The Story of Easter is held in
to get your hands dirty! The course consists
the form whether you want to get better
the Thomaskerk in Amsterdam. As in years
of 6 meetings, with the first class starting on
acquainted: Yes or No?! More info:
past, there will also be a special dinner
Monday 8 April. Register on the website.
beforehand. For more info, visit the website.
Thursday 11 April ZUIDAS SUSTAINABILITY REPORT
Monday 29 April - Friday 3 May
ARTZUID ART CAMP @ Art Zuid, Beatrixpark
@ Goede Doelen Loterijen Hello Zuidas, Green Business Club
Wednesday 17 - Monday 22 April
During the school holidays, the ArtZuid
Zuidas and Zuidas Amsterdam
foundation will organize the ARTZUID ART
Development Office proudly present the
@ RAI Amsterdam
CAMP, an arts and crafts camp for children
Zuidas Sustainability Report 2018! The
From 17 through 22 April KunstRAI will
aged 5 to 12. Led by an educational
presentation of the seventh edition of the
be designated the country’s premier
coordinator and a team of fun-loving
Sustainability Report will take place at the
contemporary art fair, which sees its 35th
volunteers, children spend five days
Goede Doelen Loterijen, one of the most
edition this year ! The fair will be open till
working as real artists and developing their
sustainable renovated office buildings in
late on most evenings, featuring a series of
creative skills. They get to try out a wide
the Netherlands. The presentation will be
special programmes. Thursday evening is
range of materials and techniques and
followed by drinks at La Lotteria. Register
specially meant for young collectors, whereas
learn about form, contour, colours, volumes
and join us on 11 April by sending an email
professionals and art fans from all fields are
and surfaces. A fun and artistic week is
welcome for after-work drinks on Friday.
guaranteed! Register on the website.
CUBA HAVANA WHY? Colour, church and pride! The American vintage car and the attitudes of the men in it! Nobody’s going to make them change their minds, not them! The engine probably came from a Soviet tractor, but the image is completely untainted. For me, this represents Cuba at its best. WHAT? The Nike Swoosh shows the contradiction: for and against the US simultaneously. Capitalism versus Communism: an interesting philosophical discussion. But in daily life people just hold hands when they walk the streets of Havana, where salsa music and the smell of spicy food are all around.
STREETS OF THE WORLD COMING TO ZUIDAS Opening 7 March @ Arnold Schönberglaan streetsoftheworld.com/amsterdam/nl
GET FIXED UP IN A JIFFY! @ De Nieuwe Poort Monday 11 February • Amsterdam once again gave a special twist to this year’s Valentine’s Day celebration, which has been a big hit in recent years. • Young professionals and seniors were paired off for a fun day out on the town. • The intergenerational dates were a wonderful way to get into the Valentine’s Day spirit. • The day started out with a festive lunch. After everyone had gotten acquainted, participants were paired off and the couples set out in small groups to enjoy their activities.
Photography Simon Schoo
WELCOME TO ZUIDAS, Engel & Völkers! Last November, Zuidas celebrated the opening of Engel & Völkers’ fourth location in the Netherlands, on George Gershwinlaan. Engel & Völkers is one of the world’s leading service
TJERK VAN DER LINDEN & MARTINE SCHUITEMA
companies specialized in the brokerage of premium residential property and commercial real estate. Hello Zuidas caught up with Tjerk van der Linden, who is in charge of marketing
with stylists and have our own professional
at Engel & Völkers, and Martine Schuitema, one of the firm’s real estate agents.
organizers to get your home camera-ready. We also work with drones and shoot a lot of
CORNERING THE GLOBE
‘We’re all each other’s colleagues’, Martine
video material.’ Tjerk: ‘We put a great deal of
Engel & Völkers started in Hamburg 40 years
continues. ‘Lines of communication are
effort into making sure everything is perfect,
ago. Tjerk: ‘From the outset, the founders
kept short, which is a plus when you’re
and in the end that kind of attention to detail
staked out a strategy to corner the global
working with clients around the globe.
increases the transaction price. We also have
property brokerage market. At first the
With this new location in Zuidas, we
our own (online) marketing department,
company grew very rapidly in southern
want to focus on young professionals as
which helps to promote properties though
Europe, where we have many offices, and
well as international clients.’ Tjerk nods.
social media in the best possible way. This
gradually the brand also gained increasing
‘International clients know us as a well-
was we don’t miss any potential buyers.’
popularity worldwide. Nowadays we have 800
trusted brand and specifically seek out
offices in more than 40 countries.’ Martine:
Engel & Völkers. As far as residential buyers
‘Our managing director, Barbara van der Grijp,
go, many of them come to us looking for
opened the first Dutch franchise firm in 2008
something outside the city but with easy
on Willemsparkweg, and we now have four
connections to the city centre.’
ENGEL & VÖLKERS
branches in the Netherlands – three of which
ONLINE PRESENTATION IS KEY
On today’s market, the way in which a
George Gershwinlaan 687
YOUNG PROFESSIONALS AND
company presents its portfolio online is of
1082 MT Amsterdam
prime importance. ‘We take care of all the
+31 (0)20 225 2736
As Engel & Völkers has grown over the years
details to create a solid presentation for
it has become one big global community.
our clients’, explains Tjerk. ‘We often work
are in Amsterdam and one in Heemstede.’
Text Romy Lange • Photography Jaiwey Nuij
Cover Sustainability Report 2017
SUSTAINABILITY NEWS START PEDDLING IN E-BIKE PILOT By the end of March, GBC Zuidas will be launching the first e-bike pilot of 2019. Everyone who works in Zuidas, lives within a radius of ten kilometres and is used to travelling by car or public transportation has the chance to try out a speed pedelec (45 km/h, moped license mandatory) for the duration of two weeks. Last year, employees of ABN AMRO, the Zuidas Amsterdam Development Office, Houthoff, Loyens & Loeff and Accenture tried out these bikes, giving them a unanimous thumbs up. Among other things, they enjoyed arriving at work invigorated and returning home relaxed. Several have since purchased e-bikes for themselves. Want to experience commuting by e-bike? Sign up by sending an email to: Diederik@greenbusinessclub.nl.
CLOSING THE CIRCULARITY CHAIN At Circl on Mahlerplein circularity is being integrated in a variety of operations in all possible stages. To make its services fully circular, Circl has forged a facilities coalition. FM coalition Circl actively connects all players throughout the facilities chain, joining representatives from ABN AMRO, Avex, CSU, Donkergroen, Engie, Securitas, Spirit and Vermaat. This alliance is already taking strides. For instance, coffee cups are supplied by one party and collected by another, while a third party recycles them by turning them into paper towels for Circl’s toilets. The coalition is busy developing a dashboard that will consolidate all facility flows, making it easier to pinpoint obstacles as well as logical partnerships.
GRAB AN E-CAB! This spring, GBC Zuidas will be launching a campaign to spread the word about electric taxis in Zuidas. Did you know, for example, that you can easily specify your wish for an e-cab in the TCA app? Or that TCS/Schiphol Taxi also has its own electric fleet? With the signing of the Declaration of Intent on Electric Taxi Use in 2017, more than 20 GBC Zuidas members pledged to give priority to electric taxis for their businesses. RAI Amsterdam put its promise into practice by allocating spots at the front of its taxi stand for the exclusive use of e-cabs, while Loyens & Loeff has installed a system enabling reception to call an e-cab with a single press of a button. If you would like encourage e-cab use among your employees and visitors as well, get in touch with GBC Zuidas and join the campaign!
Maartje Oome is communications advisor for Green Business Club Zuidas, a district that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.
Text Maartje Oome
WE CAN MAKE YOUR PERSONAL DESIGN! MOUTH BLOWN AND HAND PAINTED CHRISTMAS GIFTS, ORDER NOW!
HOGAN LOVELLS USING COMPUTER SIMULATION TO TRAIN NEW PARTNERS Newly-minted Hogan Lovells partners are learning the ropes of running an international law firm with the use of a computer simulation. After a year-long pilot
NEW COURT AMSTERDAM
for 25 new equity partners, this year Hogan Lovells will be rolling out the simulation for all new partners, giving them a chance to
try their hand at managing an office in its Digital Leadership Development Program. Participants are presented with scenarios in which they have to take strategic decisions and operational choices on the deployment of legal teams and other key aspects.
2018 M&A LEAGUE TABLES: LOYENS & LOEFF LEADS THE PACK At the top of the 2018 M&A League Tables is Loyens & Loeff, duplicating its 2017 performance as
DE BRAUW’S MACHTELD DE
consultant in as many as 61 M&A deals. Houthoff came in second place, with 57 deals, closely
MONCHY NAMED LEGAL WOMAN
followed by NautaDutilh (56 deals). Allen & Overy Amsterdam experienced a notable downturn
OF THE YEAR 2018
in deals, to 54, though its 73 recorded transactions in 2017 marked an exceptionally good year.
As of this year, Machteld de Monchy, partner
AKD upped its performance from 27 deals in 2017, to take fifth place with 43 deals in 2018.
at De Brauw Blackstone Westbroek, has been named Legal Woman of the Year 2018 by the Dutch Legal Women platform. Apart
VAN DOORNE’S ONNO BOERSTRA BEST DEAL-MAKER OF 2018
from the nominees’ legal accomplishments,
Van Doorne partner Onno Boerstra can once again claim the title of deal-maker of the year.
the jury also looks at their enthusiasm
Consulting on 18 deals, his performance put him in first place – just as it did the year before.
and dedication to their chosen profession.
A few steps behind came Harmen Holtrop, Daphne Bens (DLA Piper) and Bram Caudri
Machteld de Monchy joined De Brauw as a
(Houthoff), with 15 deals each. According to Boerstra, Van Doorne’s M&A practice has further
lawyer in 2008 and as of this year was made
consolidated its position in the upper mid-market over the last few years. ‘And that’s where
partner in the firm’s litigation practice. She
our ambition is focused, with the occasional big deal thrown in.’
is also a teacher in the De Brauw’s in-house training programme (De Brauwerij) and is one of the guiding lights of its pro bono work.
iEar’: HIGH-END HI-FI SPECIALIST in Amsterdam Zuid
From televisions and record players to speakers, amplifiers and
across the Netherlands and Belgium. Quality and user-
fully equipped home cinemas: iEar’ has the world of audiovisual
friendliness come first at iEar’, which prides itself on providing
equipment covered. iEar’, which started out in Tilburg back in
the right solution for every budget. Hello Zuidas took a look
2003, has just opened a second location on Beethovenstraat,
around the Beethovenstraat shop and was most impressed by
after a complete refurbishment of its original store,. Specialized
their home cinema, which can be installed in offices as well as in
in high-end audio, home cinemas, streaming audio and domotics
private homes. Owner Freek van Ham and store manager Marc
(smart homes), the hi-fi retailer has a wide customer network
Bosman told us more about their trade.
LOCAL HI-FI SPECIALIST
cinema system, and a hi-fi listening room
speaker sets, projectors and projection
Freek and Marc couldn’t be happier
with a wide selection of audio systems.
screens, and even cinema seating. ‘We
about the new location for iEar’ on
‘Plus’, Marc points out, ‘we have an open
also do customized interior installations to
Beethovenstraat. ‘Our hi-fi shop fills a niche
section of the shop with televisions and
ensure the best acoustics in home or office
in this neighbourhood. We’ve got a large
wireless speaker systems. The main
cinemas, so we’re also the place to go for
clientele of people who are fans of our
brands we carry are Bowers&Wilkins, KEF,
complete home cinemas’, says Freek. ‘In the
equipment, and now they can visit us in
Focal, Marantz, Naim Audio, McIntosh,
shop we have a home cinema set up where
Amsterdam, too. This new location is easy to
Dynaudio, NAD, Rotel, Arcam, Monitor Audio,
customers can get the full-on experience’,
reach.’ Marc expects that ‘we’ll also get a lot
Bluesound and Sonos, but basically we can
tips Marc. ‘If you have the space at home or
of people from Zuidas. In fact, I’ve already
supply it all. People also like being able to
in the office, it’s really worthwhile to come
installed all kinds of new audio systems and
see and try out things in an actual shop, and
take a look.’
gadgets in quite a number of apartments
they appreciate the assistance of staff who
around here. Home cinema is extremely
are knowledgeable about the equipment.’
iEar’ | Ultimate sound and vision
popular. And we also have equipment that’s
Most exciting for film buffs and concert
1077 HL Amsterdam
TRY FOR YOURSELF
fans is probably the home cinema
+31 (0)88 5443510
Inside the shop are three spiffy listening
with surround sound. iEar’ supplies
rooms, including one high-end audio room,
all the home cinema essentials – and
another space set up with a complete home
more – including AV receivers, surround
ideally suited to office environments.’
Text Romy Lange • Photography Davien Hulsman
BILDERBERG GARDEN HOTEL
SPRING DEAL Book your meeting with an overnight stay at the Bilderberg
Garden Hotel with at least a value of â‚Ź 4.000,- and get a free overnight stay with a dinner for two in Restaurant De Kersentuin! May we take your reservation? +31 (0)20 570 56 55 or via firstname.lastname@example.org for requests and reservations. Dijsselhofplantsoen 7, 1077 BJ Amsterdam +31(0)20 570 56 00 email@example.com This deal applies to bookings made before 30 June 2019
dental team 2.0 just around the corner
At 116 Gustav Mahlerplein you will find a dynamic team of oral care professionals offering a wide range of specialist treatments under one roof. A place where dental quality, EBD (evidence-based dentistry), patient commitment and openness are highly valued.
wellness in dental care Gustav Mahlerplein Zuid 116 Visit us and register online at vandeveerdentists.nl or call 020-6623071
PHARMACY IN ZUIDAS opens its doors to everyone! DAAN JANSEN
Whether you live in or around Zuidas or
the past, you’re no longer tied to a single
supply for everyone these days, so we aim
work in the district, Zuidas Apotheek offers
pharmacy – you can get your prescriptions
to make it as quick and easy as possible
its services to everyone. After inventing
filled at any pharmacy around the country.
for people to arrange medical matters. For
an efficient concept, the pharmacy
Because pharmacies share data with each
example, by using online communication
recently opened its doors on Gustav
other, that’s easy to arrange. So, if you work
tools and offering an extensive delivery
Mahlerlaan. But that’s not all you’ll find
here you can drop in to collect an order
service and medication lockers. It’s also
here: there’s also a general practitioner,
during your break, instead of having to rush
an approach that enables us to create
a physiotherapist and a dermatologist,
home before the local pharmacy closes.’
time to devote more personal attention to
and you can get specialized cosmetic
customers who visit the pharmacy, to talk
advice and products. Hello Zuidas met the
ONLINE OR FACE-TO-FACE
to them about any questions or concerns
managing pharmacist, Daan Jansen.
“In addition to our two existing pharmacies,
they might have about their medication. So
Lairesse Apotheek and Koninginne
far, the reactions from the local community
NO MORE RACING HOME
Apotheek, we were given the opportunity
have been very positive!”
Many local residents and professionals have
to open a new location here in Zuidas,”
already discovered Zuidas Apotheek, says
Daan explains. “We wanted to create the
Daan. ‘Of course, for people who live here it’s
perfect match between the pharmacy and
great to have a pharmacy nearby, and many
its surroundings. We took a close look at
Gustav Mahlerlaan 635
have already become customers. People who
aspects such as architecture and design,
1082 MK Amsterdam
work at companies in Zuidas but live outside
but above all we listened closely to what
+ 31 (0)20 211 1118
the district may not realize that this location
local residents and Zuidas professionals
is convenient for them, as well. Unlike in
want from a pharmacy. Time is in short
Text Romy Lange • Photography Davien Hulsman
2019: THE YEAR OF BUYING OUT GROUND LEASE and the extra service for expats
Next year, mortgage consultant de Kredieter, located in Zuidas, will celebrate its 25th anniversary. The firm can be rightly called a specialist in mortgages and real estate finance. In 2018, the main question was in what way real estate agents, banks and other institutions could best inform owners of a home with a ground lease. This is a relevant question for many people, who in theory have the option of buying out their ground lease in perpetuity. But is this the right choice for every owner? Ronald Bieger, financial adviser and partner at de Kredieter, discusses the ground lease issue and the renewed service for the increasing number of expats in Amsterdam. BUYOUT OF GROUND LEASE
convinced that doing nothing is not an option.
Ronald: ‘Owners of homes with a ground lease have
You need to take good advice.’
the option of buying it out in perpetuity with an extra
discount until the end of 2019. For a fee, homeowners
are offered a report made up by the Brokers
De Kredieter is increasingly focusing on expats
Association Amsterdam (Makelaarsvereniging
looking to live in the Amsterdam region. Ronald:
Amsterdam, or ‘MVA’) that will calculate all scenarios
‘In 2018, we were asked to inform the employees
so they are able to come to a well-founded decision.
of the European Medicine Agency (EMA) on the
Personally, I was sceptical at the beginning. But I had
possibilities for a mortgage. We attended a housing
the report made up for my own home, and I am now
fair in London on two occasions, together with
the Municipality of Amsterdam, real estate agents, project developers and other parties at which we informed the EMA employees of their options for housing in Amsterdam.’ The EMA is not the only international business that is locating in the Netherlands. The number of expats therefore continues to grow. Rents in Amsterdam are highly expensive, while mortgage interest rates are at an all time low. ‘This means it sometimes costs less in terms of monthly expenses to buy a home rather than rent one, says Ronald. ‘We have also seen an increase in the number of
expats coming to de Kredieter. In accordance with that, we have created a second business name:
their offers may often make a difference of several
DK Mortgage Consultants. Giving advice to expats
hundred euros a year.’
is difficult, because the mortgage offers from the banks (apart from ABN AMRO) are only available in
Dutch. So for the benefit of our clients we have the
From March onwards, de Kredieter will hold
offers translated into English. These translations are
voluntary and free seminars lasting 30-45 minutes
provided as a service, because legally the client has
on every first Thursday of the month (7 March, 4
to sign the offers in Dutch.’
April, 2 May, 6 June, 4 July, 1 August, 5 September, 3 October, 7 November and 5 December) at 12:30PM.
Expats often make the mistake of assuming that
The seminars are specifically aimed at expats.
they have fewer options when it comes to obtaining
They are welcome to visit the office of de Kredieter
a mortgage. Ronald explains: ‘Generally, an expat
without having to make an appointment. Potential
has the same options as any other house buyer.
buyers will be fully informed as to the purchase and
They are not restricted to major banks like ABN
mortgage process at these seminars. If you would
AMRO, ING and Rabobank, and are also free to
like to make an individual appointment to discuss
1077 XW Amsterdam
apply to other parties such as Florius, Nationale
your situation or get a second opinion, you are
+31 (0)20 575 3320
Nederlanden or Obvion for a mortgage. Expats have
welcome to make an appointment with de Kredieter,
little to no awareness of these parties, although
free of obligation.
Burgerweeshuis: a home for all Address
Completed in 1960
Aldo van Eyck
Building owner Burgerweeshuis VOF Main user
BPD (Bouwfonds Property Development)
Zuidas is renowned for its pioneering architecture. As it matures into an international quarter of Amsterdam, buildings are shooting up right and left in Zuidas. Amidst all these modern skyscrapers, it may be difficult to imagine that only twenty odd years ago this stretch of land, connecting the residential neighbourhoods of Zuid and Buitenveldert, consisted mostly of tennis courts and football pitches. In this series we zoom in on the architecture of Zuidas. This time, we take a closer look at Het Burgerweeshuis.
FACTS • In the 1980s there were plans to
Mention Zuidas and the buildings that first
landscape. Visually, it resembles an
demolish Het Burgerweeshuis.
spring to mind are new, architectonic tours
agglomerated town, yet the design relies on
Fortunately, a massive petition
de force. However, there are also some
a trove of classical elements, reinvented in
managed to gather enough signatures
hidden gems tucked away around the district
modern materials such as glass and concrete.
to save the building and find a project
that have rich and fascinating stories to
The building is one of the first examples of
tell. One of them is Amsterdam’s former
a structuralist building. For the sake of the
municipal orphanage, Het Burgerweeshuis.
children, Van Eyck sought to compensate for
party hall and its own kitchen for
Providing a home for 125 orphan boys and
the lack of a parental presence by creating a
girls, it was designed in 1955 by architect Aldo
world free of spatial divisions and hierarchies.
van Eyck. He conceived it as a reaction to the
By allowing the private and the collective to
in and around the complex, inviting
mass proliferation of cookie-cutter homes
run into each other, he created a secure place
employees, visitors and enthusiasts
in his day, seeking instead to emphasize
where the individual child could live and
alike to admire the building and
individuality. Van Eyck’s plan provided for a
play. These days, the orphanage has been
artworks spanning the past 40
series of interconnected pavilions, evocative
converted into an office complex, but it still
years. There is also a permanent
of a labyrinth and clustered around several
honours the original philosophy of being an
exhibition space with regularly
courtyards. There is a subtle fluidity in his
welcoming refuge that opens its doors to the
design of the individual elements as well
outside world and, above all, a place where
as in their relationship to the surrounding
people may feel at home.
Text Eefje van den Akker • Photography Adriaan van Dam
developer to renovate it. • The original orphanage also had a
• The BPD art collection can be seen
• The building consists of 328 domes.
Sign up your b
5 & 10 km. Start & ďŹ nis
sh, Gustav Mahlerplein
The ultimate meet-up & music experience Dream away for one hour with the most beautiful works of music, stories and visuals in The Royal Concertgebouw performed by the world’s most brilliant young musicians. After the concert there is an afterparty with DJ and the finest Rising Moon cocktails. TRACKS is the ideal night to bring your friends or coworkers to enjoy a sublime musical experience. Celebrate your casual Fridays in style with TRACKS. Next edition: Friday 29 March with the Alma Quartet concertgebouw.nl/tracks
© Tomek Dersu Aaron
Olympic Stadium Amsterdam * since 1928 * is the icon of Olympic sports in The Netherlands and the right place for new inspiration. Many organisations already chose Olympic Stadium Amsterdam, for the allure of a sporty, yet nostalgic atmosphere. Our portfolio of spaces and facilities enables us to offer a tailor-made experience for your guests!
The Olympic Stadium is a multipurpose venue of National Heritage, with an enthusiastic team ready to realise your ideas. The conference rooms can easily be combined with an activity on the ‘holy’ field or track. End your day in style with a BBQ on the VIP Terrace.
Inquiries & brochure: firstname.lastname@example.org or (020) 305 44 00. EXPERIENCED BY * UEFA * NIKE * HOUSE OF SPORTS * COCA-COLA * ING * EY * KNVB * SAMSUNG * RANDSTAD * ALDA EVENTS
Julia ten Bokkel Huinink & Henk Burke
Francesco Messori & Jurjen Veenhoven
WTC BUSINESS CLUB NEW YEAR’S GATHERING Pieter Marijt, Klaas Timmer, Karim Benammar & Pieter van Dijk
Tuesday 15 January
Wassila Hachchi & Chris van Hattum
• Every year, guests gather at the Conference Center for the WTC Amsterdam Business Club New Year’s event. • The warm and uplifting aroma of fresh-brewed coffee welcomed arrivals as they traded their best wishes for the New Year. • And then came Karim Benammar, who turned everything on its head! * He dared the crowd to radically change their way of thinking this year. We’re extremely interested to know how that turned out...
Michiel Rijsdijk & Klaas Timmer
Bregtje van Dam, Nicole Traa & Eva van der Loop-Bijl
Dirkjan van Dam & Susanne van der Arend
Jouke Baaima & Godfried Schölvinck
Davied Eskes & Wassila Hachchi
Pieter van Dijk & Martijn Kuijpers
Pieter van Dijk, Rachel Pietersma & Martijn Kuijpers
Mattijs Kaak & Hans van der Beek
Wico Kuipers & Mascha Mooy
DJ Nathalie Fransen & Daphne Feller
Photography Frederik Jacobovits
Inadequate knowledge about financing for energy-saving improvements biggest stumbling block for homeowners De Hypotheker Dutch homeowner survey finds more than 6 in 10 would like to make their homes more eco-friendly More than half of all Dutch homeowners believe that making energy-saving improvements is the responsibility of individual homeowners. However, a lack of knowledge about the financing options available makes many hesitant to actually pursue such improvements. This is one of the findings to come out of a survey carried out by De Hypotheker among more than 1,000 homeowners, polling them about the importance of making their homes more sustainable. ‘A lack of accurate information and knowledge about financing options turns out to be a real stumbling block to making
energy-saving improvements. Insufficient financial resources is another obstacle, cited by almost half of all homeowners’, says Thomas van Splunteren of De Hypotheker Amsterdam Zuidas. Want to learn what you can do to make your home more sustainable? Get in touch with De Hypotheker in WTC Amsterdam.
Amsterdam Zuidas WTC De Hypotheker Amsterdam Zuidas WTC
WTC Toren B Level 14, Strawinskylaan 1427
(020) 662 1411
LET’S KEEP MEETING THIS WAY! Start the year strong. Book now, and receive
on your next meeting or event held in February and March at Crowne Plaza Amsterdam - South!
BOOK YOUR MEETING +31(0)20 504 36 16 or email@example.com * This offer does not apply to bookings already made and conﬁrmed for the mentioned period. The meeting or event needs to be with a min. of 10 pax.
HELLO ZUIDAS WELCOMES the following new members
DE VROEDT & THIERRY Consultancy LINK WITH ZUIDAS De Vroedt & Thierry was established in 1975 and since then has been a specialist in executive search and leadership consultancy. Most of our clients are seeking candidates for higher management and board positions. To meet increasing demand in the Digital & Innovation segment and to accommodate the firm’s growth, De Vroedt & Thierry relocated in summer 2018 from Concertgebouwplein in the city centre to Zuidas. REASON FOR BECOMING A HELLO ZUIDAS MEMBER From our location here we work with clients to advise them on their digital propositions and to help them find long-term management and supervisory board members.
EXPAT CENTER FOR THE NETHERLANDS
Restaurant • 1,075 employees Professional services • 8 employees LINK WITH ZUIDAS Loetje Zuidas has a fantastic place in Zuidas, perfect for a
LINK WITH ZUIDAS
business lunch or delicious dinner. We also have a function room
We have our office here and support the HR departments of
that can be hired for meetings and presentations.
various companies in and around Zuidas.
REASON FOR BECOMING A HELLO ZUIDAS MEMBER
REASON FOR BECOMING A HELLO ZUIDAS MEMBER
By becoming a member, Loetje Zuidas hopes to help build
To supply companies in Zuidas with the right assistance where
good partnerships with other entrepreneurs, companies and
they need it, from engaging lawyers to cultural services like Dutch
residents in Zuidas. This part of Amsterdam is seeing enormous
language training. We do it all!
development and we want to be a part of it. Zuidas is where it’s at!
WATERSPORTVERENIGING DE KOENEN
Water sports & recreation • 2 employees (480 members) Language services • 1 employee LINK WITH ZUIDAS LINK WITH ZUIDAS
De Koenen has its marina and club house off Jollenpad, next door
Argos Communications aims to supply bespoke French language
to Het Bosch restaurant, and sails on De Nieuwe Meer. We offer
training to organizations in Zuidas, as well as French-Dutch
residents and users of Zuidas a great way to enjoy the wide world
interpretation and translation services, serving an international
of water sports, just a short walk away.
clientele in Zuidas. REASON FOR BECOMING A HELLO ZUIDAS MEMBER REASON FOR BECOMING A HELLO ZUIDAS MEMBER
De Koenen takes a strong interest in developments in and around
We hope to connect with potential customers for our services
Zuidas and wants to do its part to make this a pleasant place to
through the Hello Zuidas network.
live and work for everybody.
ZUIDAS WELCOMES XAVIER RESIDENTIAL TOWER 7TH OPEN TOWER DAY:
Good things come to those who wait, as
WHERE TO GO IN ZUIDAS?
the saying goes. So all those who have
Open Tower Day, seeing its 7th edition this year,
been following the construction of the
returns on 23 March. This is your chance to take
Xavier tower along Gustav Mahlerlaan
an exclusive sightseeing tour that takes you
from 2016, will be eagerly looking forward
through some of those tall buildings in and around
to its completion in mid-April. Measuring
Zuidas. Starting from only 12 buildings in 2013.
as many as 21 floors, this eye-catching
Last year Zuidas opened up 28 historic as well as
residential high-rise wouldn’t look out of
contemporary towers to the public. Among the
place in midtown Manhattan. Residents will
local participants were the Symphony Building, the
soon be enjoying their magnificent views
ABN AMRO headquarters and Crowne Plaza. Want
of Zuidas, while Zuidas itself will enjoy
to find out who’s opening their doors this year?
another unique architectural gem.
Check out opentorendag.nl.
AMSTERDAM CELEBRATES SPRING Although spring doesn’t officially start until 20 March, both March and April feature a host of springtime activities and events in and around Zuidas, encouraging everyone to head outdoors and enjoy the new season with its milder weather. The Botanic Garden in Zuidas reopens during the weekends. What’s more, there’s Amsterdam’s Springsnow Festival: a magical way to experience and celebrate spring. Fixed feature of this festival is the Elm trail, which is eight kilometres long and runs from the Elm arboretum in Amsterdam-Noord (near the EYE Filmmuseum) to the Hortus Botanicus (Botanic Gardens). Crossing through the eastern part of central Amsterdam, the route allows you to discover the best of a city in bloom. For more info about spring in Amsterdam, visit iamsterdam.com.
MEMO BOARD SUHSILEE FUELS HARD WORKERS
CELEBRATE EASTER AT DE
Calling all sushi lovers! From 4 March you can get
your sushi fix while burning the midnight oil. Sushilee
On 17 April, in what has become a
is extending its hours from 11 am to 11 pm and will
Zuidas tradition, De Nieuwe Poort
be open for both lunch and late-night meal orders.
will be celebrating Easter with a
Plus, you don’t even have to leave your desk: just get
special personal sermon by Ruben
it delivered by UberEats or Sushilee’s special office
van Zwieten. In his annual Story
lunch delivery or catering service.
of Easter, Ruben reflects on life, modern times and the roads that bring people together, closing of with meaningful message. Admission is free, but advance registration is appreciated. An Easter dinner will be served beforehand. For more info about the Story of Easter, visit the website of De Nieuwe Poort.
PRESS PAUSE: TRAIN YOUR MIND, TRAIN YOUR ATTENTION WITH MINDFULBIZZ! Business life is demanding, with its increasing workloads and continual change, making it feel like you have to juggle everything at once. Mindfulbizz brings relief with Mindful Business Training, teaching you to stay centred. Training sessions will start in March and take place on Wednesday evenings at Clubsportive. For more info, visit mindfulbizz.nl.
SELLING YOUR HOUSE OR LOOKING TO BUY ONE?
Specialized in the Rivierenbuurt and the Zuidas Taalcentrum-VU: celebrating 30 years. Thank you!
www.taalcentrum-vu.nl/jubileum 020 - 598 64 20 | firstname.lastname@example.org
Scheldestraat 26 • 1078GK • Amsterdam email@example.com • 020 679 48 09
Members Hello Zuidas • March 2019 If your company isn’t on this list, please contact firstname.lastname@example.org 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Amsterdam in Business 10. AICS 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Apleona GVA B.V. 15. Arcadis 16. Argos Communications 17. Arnold & Siedsma 18. Art Zuid 19. ASEGA Media 20. Asunaro Holland Interplan 21. Atrium Meeting Centre 22. Bagels & Beans 23. Baker McKenzie 24. Bartolus Advocaten 25. Beheermij WTC Amsterdam 26. Being Development 27. Big Brothers Big Sisters A’dam 28. Blue Boat Company 29. Bolenius 30. Bouwens& 31. Boyden Global Executive Search 32. Breevast 33. BREIKERS 34. Broersma Nieuwbouw 35. Caffè Belmondo 36. CBRE B.V. 37. citizenM 38. Che Buono 39. Club Sportive 40. CMS 41. Cognito Financial Communications 42. Colliers International 43. CompaNanny 44. Corporate Housing Factory 45. Cosmo Hairstyling 46. Crowne Plaza A’dam South 47. Customized Media 48. D&B The Facility Group 49. De Brauw Blackstone Westbroek 50. De Hypotheker 51. Deloitte 52. De Nieuwe Poort 53. De Vroedt & Thierry 54. De Zuidas Apotheek 55. Dentons Boekel 56. Doctor Feelgood 57. Domeco Development B.V. 58. Doppio 59. Eden McCallum 60. Eefje Voogd Makelaardij 61. Eigen Haard 62. Element Hotel 63. Engel & Völkers 64. ENGIE 65. Euro CCP 66. Expat Center 67. EY 68. Fam. Advocaten 69. Financial Offices 70. Fit 20 71. Flexform Amsterdam 72. FLOW Real Estate 73. Fortron B.V. 74. Freshfields Bruckhaus Deringer 75. Fris Makelaars 76. G&S Vastgoed 77. Gentlemen’s Place 78. Gerrit Rietveld Academie 79. Grand Café Mahler
80. Greenberg Nielsen 81. Green Business Club 82. Greenwheels 83. Gustavino 84. GVB 85. HAB Int. Accountants & Consultants 86. Hestia Kinderopvang 87. Het Zwarte Fietsenplan 88. Hogan Lovells International LLP 89. Holiday Inn Amsterdam 90. Houthoff 91. Hotel TWENTY EIGHT 92. House of Sports 93. Htel Serviced Apartments 94. IEF Real Estate 95. IMA 96. InAmsterdam 97. ING Rayon A’dam Zuid West 98. JLL 99. Johan Cruyff Institute 100. JUIZZ 101. Koetjes en Kalfjes 102. König + Neurath (Nederloand) A.G. 103. Kraft Heinz 104. La Lotteria 105. Lebkov & Sons 106. Lexence 107. Liander 108. LibRT 109. Limon 110. Loetje 111. Loyens & Loeff 112. Lunshof Makelaardij 113. Maarsen Groep Beheer B.V. 114. Macquarie Capital (Europe) 115. Made in May 116. IHS Markit 117. Market 33 118. Mastercard 119. MBO College Zuid 120. Mech Make & Take 121. Miles Building 122. Mindfulbizz 123. Miss Molly 124. Mondrian Espresso 125. Mondzorg Praktijk Zuidas 126. MUFG Bank (Europe) N.V. 127. Multicopy A’dam WTC 128. Mylk 129. NACH 130. Nationale Postcode Loterij 131. NDI ICT Solutions 132. Nederlandse Ver. van Banken 133. Nedstede Real Estate 134. NH Amsterdam Zuid 135. Nicolaas Lyceum 136. NL Real Estate 137. Novotel Amsterdam City 138. NS 139. Nouryon 140. Oliver’s 141. Openbare Bibliotheek 142. ORAM 143. Oranje Energie 144. Oranje-Nassau Energie B.V. 145. OVG Real Estate 146. Ox & Bucks 147. Partou Kinderopvang 148. Pathé 149. Phisage Beauty & Wellness 150. Platform Beter Benutten 151. Projectorganisatie Zuidasdok 152. Property NL B.V. 153. Protiviti 154. Provast 155. Puramis Consultancy 156. Qbic Hotels 157. Q-Park Nederland 158. Rabobank A’dam Markt Zuid
159. RAI Amsterdam 160. Regus 161. Reset Yourself 162. Restaurant As 163. Restaurant het Bosch 164. Restaurant Nine 165. RGA International Reinsurance 166. Rialto 167. Rivers 168. Rob Peetoom 169. Ronald McDonaldhuis VUmc 170. Rosarium 171. Russell Reynolds Associates 172. Savills Amsterdam 173. Salsa Shop 174. SCOR Global Life SE 175. Season-Flowers 176. Securitas 177. Simmons & Simmons LLP 178. Sixt 179. SoundGraph 180. Spa Sport Hotel Zuiver 181. Spine Health Incompany 182. Spirit Hospitality Services 183. Stella Agency & Academy 184. Stibbe 185. St. Olympisch Stadion A’dam 186. Student Experience 187. Summertime 188. Sushilee 189. Sushi Time 190. Symphony’s 191. Taalcentrum - VU 192. Tandartsenpraktijk Van de Veer 193. Taylor Wessing 194. Tax Consultants International 195. Taxicentrale Amsterdam (TCA) 196. The Bank of New York Mellon 197. The Basket 198. The Bikevertising Company 199. The Breakfast Club 200. The Office Operators 201. The Online Group 202. Thomaskerk Amsterdam 203. TREC 204. Tribes 205. UNET 206. Urban Salad 207. Van Dijk & Ten Cate 208. Van Gool Elburg 209. Van Lanschot Kempen 210. Vermaat Groep (CIRCL) 211. Vesteda 212. Visser Communicatie 213. Von Poll Real Estate 214. VondelGym 215. Vrije Universiteit Amsterdam 216. VU University Press 217. Wagamama 218. Watersportvereniging De Koenen 219. We Canteen 220. WeWork 221. Wineboutique & Spirits 222. Wintertaling 223. Worldeye Amsterdam 224. WTC Amsterdam 225. WTC A’dam Business Club 226. WTCafé De Blauwe Engel 227. Xavier (Syntrus Achmea) 228. YoungCapital 229. Your Assistant 230. Zuidas Bier 231. Zuidas Publishers 232. Zuidas gemeente Amsterdam 233. ZuidPlus 234. Zuidas Services 235. ZuidasTravel.nl 236. Zuidschans 237. Zwaan II
COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 email@example.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 firstname.lastname@example.org www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to email@example.com for questions about advertising. Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Property.nl, advocatie.nl, Kika Samsom, Jos Moerkamp & Maartje Oome. Photography Davien Hulsman, Lotte de Graaf, Marcel Steinbach, Jaiwey Nuij, Adriaan van Dam, Frederik Jacobovits, Simon Schoo & Jeroen Swolfs. Editorial advisory board Olivier Otten, Marius Drissen, Kenneth Goedhart, Jos Moerkamp & Maartje Oome. Thanks to Jeroen Swolfs (Streets of the World), Zuidas (Gemeente Amsterdam), TAXI TCA, Kroonenberg Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Clubsportive, Bouwinvest, Siematic, Hello Bike, Pertazza, Sixt, ToBeDeveloped, Het Olympisch Stadion, Het Concertgebouw, De Kredieter, bpd, Savills, De Nieuwe Poort, Vondels, River Makelaardij, Rosarium, iEar’, Zuidas Run, WTC Business Club, Thinking of Holland, The Office Operators, Corporate Housing Factory, Crowne Plaza, De Hypotheker, Stella Agency, Van de Veer Tandartsen, Bilderberg Hotel, Zuidas Apotheek, Engel & Völkers, Taalcentrum-VU & Beeldig Werk. Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at firstname.lastname@example.org. Print run each edition 20.000 copies Circulation Free for Zuidas and Amsterdam South. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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#42 - Met Jeroen Swolfs op de cover