Hello Zuidas - januari/februari 2025 Editie 77

HELLOZUIDAS.COM JANUARY • FEBRUARY 2025

77

HARNESSING KNOWLEDGE AND COOPERATION FOR SOCIAL IMPACT

MARGRETHE JONKMAN PRESIDENT OF THE EXECUTIVE BOARD OF VU AMSTERDAM

Preface

PREFACE

Next issue [78] 3rd of March 2025

The first quarter of the 21st century is fast drawing to a close. Zuidas has changed a lot in that time, growing by a million square metres. With space in ever shorter supply, planning for the second quarter-century will pose quite a puzzle. Zuidas is already home to 55,000 knowledge workers, 30,000 students, 5,000 residents and daily serves over 80,000 travellers, and in the next 25 years these numbers are set to double.

Urban planning enthusiasts will have their

MY HEART DID A GREAT BIG DANCE LATE LAST YEAR!

creative work cut out for them. My tip for 2025 is to keep an eye on the Innovation District and Ravel area, where several building projects will be kicking off.

At the end of last year, we welcomed over eighty Zuidas women to our annual Zuidas

Best wishes for a sensational new year!

Publishers Ladies Only Quiz! This time we were hosted by Loyens & Loeff, on the 18th floor

Hello Zuidas, connecting the city.

of their offices, with phenomenal views of the city and Zuidas. We got to hand out more than 100 prizes on behalf of our associate companies and other partners. It was a terrific

OLIVIER OTTEN

success and such a joy to see all these ladies together. The quiz was presented by my

Managing director of Hello Zuidas

brother, Boris Lange, and Marinus Prakke, rapper and lawyer at Loyens & Loeff. We look back on this special event with great pleasure.

We are also looking ahead to the future, and kicking off the new year with a shiny new issue of Hello Zuidas. On the cover is Margrethe Jonkman, who has been president of the Executive Board of VU Amsterdam for just over a year. VU is a major player in Zuidas and we want to show that in our magazine!

Got an idea for us? Please feel free to drop us a line at info@zuidaspublishers.nl.

Happy reading!

ROMY LANGE Editor-in-chief Hello Zuidas r.lange@zuidaspublishers.nl

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BECAUSE WE STILL KNOW YOUR FIRST NAME AND THOSE OF YOUR COLLEAGUES

THAT’S WHY WE’RE #1

Index

INDEX

06

20

48

14

46

62

06 Coverstory with Margrethe Jonkman 08 Building the Future 12 Share #Zuidas 13 Column by Eduard Schaepman 14 Zuidas Home Tour 16 Got a Minute?

18 Hello Zuidas Members Meeting 20 The Rock 22 Spectrum Fund 24 Park Meadows

26 Agenda 30 Architecture 32 Iconomi 35 Zadelhoff Development 36 SOS Children’s villages 38 BAM 2024 40 Mobility 42 Hello You 43 Daycare De Kleinste Campus Zuidas 45 WTC Winter World

46 Legal 48 Sustainability 50 Finance 53 Apollo Hotel Amsterdam 54 Welcome to Zuidas!

56 Property 58 Hello Zuidas 61 Memoboard 62 Meet the...

President of the Executive Board of VU Amsterdam

RDC ADORE – Ready for cutting-edge medical research Social Media

The Hunza’s inspiring philosophy on life: more than years alone

“Zuidas drew me for its international vibe” Expats share insights on ambitious, international Amsterdam life At PAN Amsterdam

Innovation while retaining authentic character

Actively managed quant investment fund for listed equity unveils luxury living amid Zuidas nature

Hello Zuidas invests in trees!

How we do that? Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Don’t miss it

RAI Amsterdam

revolutionizes crypto investments with innovative platform

Iconic buildings for an inspiring future

Making a difference for nearly 60 years An evening of culture and inspiration

Working together for an accessible Zuidas

Successful Cultural Diversity Network Event celebrates Zuidas’ internationality A new step for development and growth

Mentor & trainee: “We also talk about spinning classes, but our relationship is fairly professional” These are the winners of the 2024 Zuidas Sustainability Award

“Facilitate a solid circular business case” strives for perfection for every guest top 5 spots

Social Housing Tower Stepstone wins 2024 Zuiderkerk Award New Members Updates

WTC Chef!

The Coolest Event on Zuidplein

Together we make the Zuidas!

On behalf of Hello Zuidas, Zuidas Publishers releases the magazine Hello Zuidas six times a year. We distribute this magazine in a circulation of 20,000 copies in and around the Zuidas area. The aim is to promote the area and put it on the international map. We highlight various developments and engage in conversations with initiators, residents, and businesses.

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Coverstory

6

Coverstory

HARNESSING KNOWLEDGE AND COOPERATION FOR SOCIAL IMPACT Margrethe Jonkman, president of the Executive Board of VU Amsterdam Reflecting on her first year as Executive Board president at VU Amsterdam,

opportunities. On the education side, we

Margrethe Jonkman is clearly passionate about her job. With her broad

have multi-classrooms and international

experience and vision, Margrethe is committed to making a social impact through

exchanges to promote this. And for our

multidisciplinary research, innovative teaching and long-term partnerships. From

employees we encourage dialogue and

its unique home base in Zuidas, the university is building bridges between science,

support them with things like Dutch

enterprise and society.

language courses. We will continue developing VU as a strong international

What motivated you to take up

university, with disciplines ranging from

university. As a multicultural city,

the post of Executive Board president

religion and theology to engineering and

Amsterdam is a great home base for this.”

at VU, and how do you like it so far?

medicine, one of our key strengths is

“I have been at VU for around a year now

multidisciplinary collaboration. Society’s

What do you think makes the

and I like it very well. The thing that has

problems can’t be solved by disciplines

combination of education, research

always motivated me is my desire to

operating in isolation; you need to work

and a campus in Zuidas so inspiring?

harness knowledge for impact. I’ve done

together across disciplinary boundaries. I

“VU Amsterdam plays a vital role in

this in various roles over the course of my

want to ensure that VU Amsterdam really

society and Zuidas amplifies that. The

business career, and what particularly drew

capitalises on this strength, not only on

university, companies and residents are

me here, is how much of an impact the

an individual basis, but all together, as a

working together in research, teaching and

university’s knowledge and education can

community.”

projects like community service learning.

make. It’s really part of the DNA and legacy

Our campus, with a Grand Café, theatre,

of VU Amsterdam. I think it’s important that

What initiatives have you

cinema and courses, is a place where all

those who have knowledge use it to solve

kicked off already, or do you

are welcome, and this openness has made

societal problems. This idea chimes in well

intend to prioritise, to attract and

us an active partner in the community.

with my vision and motivations.”

support international talent?

We are also focusing on entrepreneurship

“VU welcomes many international

and utilising knowledge in areas like

What are the main objectives you want

students and employees. I think it’s

sustainable innovation and AI. Our

to achieve in your first few years at VU?

important that we embrace a variety of

proximity to companies in Zuidas provides

“My aim is to continue building on VU’s

cultures and backgrounds, as this gives

job opportunities for students, including

existing strengths. As a comprehensive

us diverse perspectives on problems and

first-generation students.”

Text: Romy Lange & Ruby van Oers • Photography: Roxanne Wilm

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Coverstory

What sorts of campus developments

We’re also working in many international

district with businesses, residents and our

are helping to propel innovation?

partnerships, such as the UN Sustainable

university, and this presents tremendous

“What I love is how we are investing

Development Solutions Network, which

opportunities. We are very keen to partner

in innovation and entrepreneurship.

we joined recently. This is a network

with companies large, medium and small in

We’ve opened a state-of-the-art physics

that brings universities, companies and

all kinds of sectors. For example, we

and science building and are currently

governments together to work on solutions

match students up with companies for

developing a new laboratory plus spaces

to global challenges, and ties in perfectly

small projects. We need to start small

for medtech and health technology

with VU’s own mission, which is to work

and then look at how we can support

startups. We really want to encourage this

together based on everyone’s individual

each other. I firmly believe in the power of

sort of knowledge-based enterprise.”

strengths. VU wants to be a driving force

knowledge and partnerships. Together,

for sustainability in the Netherlands, not

we can tackle societal challenges while

How does sustainability

only in education and research, but in

helping people and organisations keep

factor into VU strategy?

partnerships too.”

pace with this fast-changing world.”

“Sustainability is one of our core values and is reflected in everything we do.

How does VU see its role as a

Our education explicitly links issues

partnerfor enterprise and society?

such as diversity, inclusion and climate

“VU Amsterdam occupies a unique

to the Sustainable Development Goals.

position here in Zuidas. It is a small, diverse

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“We are very keen to partner with companies large, medium and small in all kinds of sectors.

For example, we match students up with companies for small projects.”

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Building The Future

BUILDING THE FUTURE

RDC ADORE READY FOR CUTTING-EDGE MEDICAL RESEARCH In the Kenniskwartier innovation district, the ADORE Research & Diagnostic Centre

full complement of staff will be in place

was completed in October 2024. The first moving boxes have already been spotted.

by the second quarter of 2025. By then,

Starting in May 2025, a range of different disciplines will be collaborating there on

the laboratory diagnostics departments

cutting-edge research in neurology and oncology.

in the fields of Pathology and Human Genetics will also have moved into the

As we walk from Van der Boechorststraat

eye-catcher, isn’t it?’ This is certainly the

building. Van der Bent: ‘The building has

into the spacious and mostly glass atrium,

case, but we’ll come back to that.

been specifically intended as a place

we need to watch where we are going – this

where researchers from both disciplines

is actually the entrance to two buildings.

Cross-fertilisation

may learn from each other, collaborating

If you turn right, you enter the Amsterdam

Van der Bent waves her staff pass across

with their colleagues in the diagnostic

UMC Imaging Center, but we need to

the scanner and leads us to RDC ADORE:

laboratories to develop new diagnostic and

head left to take a look at the recently

‘On October 1, the MedicomZes/Kuijpers

innovative treatments.’

completed ADORE Research & Diagnostic

contracting consortium completed the

Centre (RDC ADORE). We are welcomed by

building, exactly on schedule.’ From

Inner courtyard

Marianne van der Bent, project manager

December, the first cancer and brain

A staff pass is not required for every room:

at Amsterdam UMC: ‘The atrium is quite an

specialists will begin to arrive and the

via a staircase at the entrance, we can reach

10

Building The Future

Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl Follow on zuidas @zuidasamsterdam @zuidasamsterdam

two of the six floors without hindrance.

de Visser from the architect firm Atelier

as the crossing to the Zuidas Botanical

Van der Bent: ‘The conference room is

PRO by telephone. ‘The building is also

Garden and Amstelveenseweg. This is a

here, which can also be used by external

quite deep, which means that daylight

large, calming space, with a lot of glass

researchers and the public.’ We suddenly

cannot easily penetrate the heart of the

and natural daylight. It also features a

find ourselves face-to-face with a huge spiral

building. Hence the glass roof.’ This focus

stunning mosaic floor and pink-coloured

staircase, at the centre of a tall space bathing

on light is also reflected in the pastel

seats that double up as planters.

in sunlight that’s falling through the glass

shades used in the office areas, as well as

roof. ‘The different floors can be accessed

in the choice of materials. For example,

But there is no reception and no desk –

by elevator, but are also connected to each

De Visser tells us that the façade is mostly

nothing refers to the care and medical

other by this spiral staircase at the heart of

made of concrete reinforced with glass

research that is happening on both

the building’, explains Van der Bent. ‘That’s

fibre, a lightweight material: ‘That ensures

sides of the atrium. And, as we hear from

why this area, which will later be fitted

a smaller CO2 footprint. In addition,

architect Henk Hartzema from Studio

out with furniture and a coffee bar, will be

the building also gets its heat from an

Hartzema, this is exactly how it was

the natural go-to meeting place for all the

energy-efficient thermal energy storage

intended.: ‘Don’t forget, this can be quite

researchers in the building.’

system and RDC ADORE is the Netherlands’

a tense place for some people. Think of

first building to boast low-carbonglass.’

the Amsterdam UMC patients who come

Light and airy and sustainable

here for a diagnosis or a test result.

‘The organic shape of the spiral staircase

Back in the atrium

For them, we hope that the atrium will

contrasts with the straight lines in the

After the guided tour, we take another good

be somewhere where they can feel

structure of the building’, explains Martijn

look around the atrium, which also serves

human again.’

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Social Media

SOCIAL MEDIA

@market33zuidas Market 33 turned 8, and it was a celebration to remember!

@quadesrecruitment

@dejapannerzuid

Bij ons is de VrijMiBo voor

... Sing your heart out ...

iedereen ... @afc_u21_afc_u19 AFC secures the next round ...

@disc_hub_charlotte ... new photo’s from the shoot ... @gerrit_sr A10 Ring Amsterdam

@compass_atrium Halloween vibes ...

@jan_jaap_omvlee Rolling into the weekend! #TGIF

@nataschaput Appartementje op de #Zuidas

@lindseyenbailey Hasta La Vista, Baby

@ivyhotelamsterdam

@opdezuidas

Looking for an inspiring meeting...

trouwen.opdezuidas.nl 21 juni 2025

gekocht ...

For employees of companies who are

Download the Hello Zuidas City App

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Hello Zuidas has an app that allows you

@hellozuidas

join our LinkedIn group or link as a contact.

to flip through all the Zuidas news!

Follow

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Column

COLUMN

The Hunza’s inspiring philosophy on life: more than years alone Recently, I celebrated my birthday ‘Hunza style’, putting my age at an impressive 162 years.

Now, I can hear you thinking: “162 years? How’s that?” The answer lies in the philosophy of the Hunza, a people that inhabit the mountains of northern Pakistan and are known for their unusual notions when it comes to ageing.

In 1984, a Hunza gentleman by the name of Said Abdul Mobudu confounded immigration officials when he presented a passport stating he was 160 years old. The story quickly made headlines and the Hunza gained a reputation for longevity, attributed in part to a diet of apricots and the fresh alpine air. But the real explanation lay deeper: the Hunza don’t calculate a person’s age by life-years alone. They also factor in experience, knowledge and accomplishments. Someone who has achieved much or led a rich social life can therefore have a higher age than someone else born in the exact same year.

This mindset intrigues me. After all, here in the Netherlands we’re pretty quick to assess people according to their age. We deem older workers set in their ways and younger people too inexperienced. CVs are often screened for age, leaving worthwhile candidates out in the cold.

As Chief of Tribes, I’ve learned that age says little about a person’s qualities. Like the Hunza, I believe that what matters is not how many years you’ve lived but what you have achieved in that time. It would do our society good if we, like the Hunza, assessed people on their experience, knowledge and accomplishments instead of their year of birth alone. It would certainly pave the way to a more inclusive job market.

Interested in my journey to the Hunza?

Scan the QR code and watch the movie.

Eduard Schaepman is CEO and founder of Tribes Inspiring Workplaces, an international network of flexible workspaces.

With a background in business development and change management, he has previously worked for companies including Chalet Group, Regus, Fortis, Robeco and Bank Mees & Hope.

Entrepreneurship, innovation and the creation of inspiring workplaces for nomadic professionals are common denominators in his career.

Schaepman has a strong focus on promoting productivity and flexibility in modern working environments He is also active as a speaker and writer, sharing his passion for nomadic working and forward-thinking business models.

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Zuidas Home Tour

ZUIDAS HOME TOUR “I gravitated to Zuidas straightaway when looking for a place in Amsterdam. It has an international vibe that really interested me” After moving to Amsterdam, Maurits de Waal (27) quickly put down roots in Zuidas.

He lives in a beautiful apartment in the Intermezzo tower and combines a busy social life with a job as co-owner of his family’s company, EDW Autolease. From here, he runs the Amsterdam location.

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Maurits de Waal lives in Intermezzo tower

Zuidas Home Tour

Can you tell us something about

What is your favourite spot in Zuidas?

Do you want to stay in Zuidas for good?

yourself? What do you do, and what

“I like the restaurants here and go to

“Until I have children, absolutely. You close

brought you to Zuidas?

different places. I’m a regular at Dicky’s, but

your front door and you’re in your own

“I gravitated to Zuidas straightaway when

it’s also nice to dine out at Ferilli’s or Nela

little haven. But once I have children, I

looking for a place in Amsterdam. It has an

on Friday evenings. Zero Zero is a great

want a house with a yard. Somewhere near

international vibe that really interested me.

new addition. They’re open at weekends

Amsterdam would be brilliant. The real

So I looked around, and in the end wound

and I go there often. You’ve got all sorts

dream would be a house along the Amstel

up in this beautiful flat in Intermezzo”,

of things here. I work out at Clubsportive

river, of course!”

Maurits shares. “I am a co-owner of EDW

and go to Renessence fairly regularly. And

Autolease, our family business. My focus

also to Gelderlandplein, which has literally

Are there any downsides to living in Zuidas?

is on financing and leasing for SMEs and

everything.”

“It’s somewhat removed from the city

independent contractors, and I now run our Amsterdam location.”

centre. I notice that particularly when What’s missing here?

comparing with friends who live in the

“That’s a tough question. You’ve basically

centre. But it’s not such a big deal for me.

What is your favourite spot at home?

got it all here. It’s great for nature, with

It’s just outside the ring road and you can

“Definitely the dining table. It’s perfect for

Beatrixpark and Amsterdamse Bos within

be there in no time. I have an electric bike

hosting cosy dinners with friends. There’s

walking distance. I’m already totally in

and an Opel Rocks Electric, which makes

always lots of laughter and I love cooking.

love with this area. Maybe the street

it even easier. What I do regret is how

The dining table is the centrepiece of my

scene could be a little livelier, with some

quiet it is at weekends. But just walk up

home and a real eye-catcher in the middle

more cafés and shops. That would be the

Beethovenstraat and you’re back in the

of the living room.”

finishing touch.”

thick of things.”

Text: Ruby van Oers • Photography: Roxanne Wilm

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Hello People

HELLO PEOPLE

GOT A MINUTE?

This issue of Hello Zuidas shines a spotlight on all things ‘ambitious and international’. We talked with a variety of expats to get their unique take on discovering life in the Netherlands. What is life here like for them? And how long did they actually spend house-hunting? Their stories offer an eye-opening look at life within our capital’s international community.

Lena Kossyvaki “It was difficult to find my feet at first, especially with networking. But after three years here I felt more at home.

Although my connections with Dutch people are limited, I have met loads of expats who are on the same path as I am. Finding a house was surprisingly easy. Maybe I lucked out during the lockdown, because within a fortnight we had found a lovely place. I have no desire to go back to my home country, but who knows what the future holds?

I’ll take it as it comes.”

16

Hello People

Alicia Utami “The Netherlands is home to me. What started out as an expat adventure turned into a permanent home base where I’ve been living happily for 22 years now. Originally I am from Indonesia, but the Dutch culture and values feel more natural to me. Finding a place to live was tough at first, maybe because I’m an expat. Everything worked out in the end, though. A good network makes all the difference here.”

Marlene de Jong “After having moved a lot within Europe, I settled in Amsterdam six years ago and still love it here. Well, maybe the weather is a bit of a let-down, but everything else is great. The city offers the perfect balance of vibrant cosmopolitan life and a close-knit village feel.

However, as an expat, it’s easy to get stuck in an international bubble, and breaking into Dutch circles can be tough. I must say that joining a fun Dutch company really helped!”

Anais Sheshekli “I initially came to the Netherlands for a six-month work placement after completing business school in France. Fast forward almost 12 years and I am still here, thriving and enjoying every moment.

Compared to other countries and cities, I feel incredibly safe here.

The Netherlands inspires creativity and innovation; people are not afraid to try new things, fail, launch businesses, and even close them if they don’t work out. This dynamic environment makes me feel motivated to explore my own creative ideas and entrepreneurial ventures. It’s a place where taking risks is encouraged, and this mindset is truly inspiring.”

Photography: Lynn Vaessen & Roxanne Wilm

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Hello You

18

Hello You

MEMBERS MEETING

PAN AMSTERDAM On 28 November, Hello Zuidas hosted a member event during the PAN art fair at RAI Amsterdam. Guests gathered at Bar Bouchon in a top spot between some of the premier stands. After a tasteful welcome by the charming Meisjes met Smaak, our guests split up into small groups for inspiring tours past highlights of the art, antique and design fair. Expert guides gave Hello Zuidas members unique insights into the beauty of PAN Amsterdam. The evening concluded in the VIP Lounge, where delicious drinks and nibbles were served. It was a wonderful opportunity to catch up, share thoughts about the impressive works and enjoy the lovely ambience of PAN Amsterdam.

19

Business In The Spotlight

THE ROCK: INNOVATION WHILE RETAINING AUTHENTIC CHARACTER Stefan Visscher, senior asset manager at Deka Immobilien Investment, and Peter

rethink the building’s entryway. “We’re

Jansen, consultant at Arcadis, are playing an instrumental role in the renovation of

merging the two entrances for better

The Rock in Zuidas. Property owner WestInvest Gesellschaft (part of Deka Group)

visibility and to improve building access in

decided to take previous tenant De Brauw Blackstone Westbroek’s departure in early

the new setting.”

2024 as an opportunity to upgrade the building and make it more sustainable. Besides bringing it up to modern environmental and performance standards, the renovation is

Smart and green

also reconfiguring The Rock to be suitable for multiple tenants. Main contractor Dura

Sustainability and efficiency are at the

Vermeer is currently working hard to ensure everything stays on schedule.

heart of The Rock’s renovation. “We’re using energy-efficient applications like LED

Working together for a

liaising between real estate agents, lawyers

lighting”, Stefan explains, “but the biggest

sustainable building

and our design department to make the

improvement is actually about smarter

Stefan and Peter are playing a key part in

property attractive to let.” Peter adds:

control of building systems. For example,

the renovation and retrofitting of this iconic

“We started after the previous tenant

modern systems that automatically adjust

office building in Zuidas. Stefan: “As senior

left. We worked with real estate agents to

lighting based on conditions outside.

asset manager, I work closely with Peter

take stock of what prospective tenants

This was either too costly or otherwise

and his team. Deka Immobilien manages

would need and developed a concept.

impossible to achieve 15 years ago, but

several funds who are, besides The Rock,

This provided the basis for a plan that

now it’s a viable option, and the energy

owners of different properties such as

we then fleshed out with architects and

savings are huge”. Plants are also a

Symphony, Vinoly, The Edge and Terrace

environmental consultants.” The new

prominent feature in and on the building.

Tower. For this project we’re constantly

Britten passageway also led the team to

“We have green roofs on two levels,

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Business In The Spotlight

Peter Jansen & Stefan Visscher

contributing to the green rating”, Peter

spaces on the first and second floors.

detracting from the building’s iconic

continues.“The plants inside are largely

It’s about catering to the demands of

design.” Peter: “Smart solutions like an

there for ambiance. We want to make the

today’s tenants.” Though the work is not

innovative crane set-up with the adjacent

interior feel warmer and more welcoming.

finished yet, the building is already partly

Cubehouse project have helped overcome

The renovation also focuses on circular

occupied. “We’re proceeding as carefully

logistical challenges. It’s still a puzzle, but

measures. We’re reusing as much as we

as possible”, Peter says, “and notifying

The Rock is and will always be an icon.”

can. We will create a building passport to

tenants of any potential inconvenience.

keep track of what to retain and what to

This means keeping invasive structural

replace. Because several floors are leased,

work to a minimum and communicating

they are excluded from the renovation,

pro-actively about scheduled activities.

which currently limits the BREEAM

With CBRE as property manager and

certification to Very Good. After renovating

renowned contractor Dura Vermeer, we

the remaining floors, we expect to receive

have experienced partners keeping in

the BREEAM Excellent certification.”

close contact with tenants and taking all

For information about leasing office space in The Rock, please contact: CBRE Robert Bremen robert.bremen@cbre.com +31 (0)6 1115 11 95 Bart van Eerd bart.vaneerd@cbre.com +31 (0)6 1177 25 81

necessary measures.”

Cushman & Wakefield Patrick Hooft Graafland patrick.hooftgraafland@cushwake.com +31 (0)6 3016 53 50

Equally central to the renovation are

Hot spot

flexibility and planning for the future. “At

The Rock’s location forms a big part of

Eric Horssius eric.horssius@cushwake.com +31 (0)6 1590 09 95

this point we’re still seeking tenants for

its appeal, notes Stefan. “This spot sells

over ten floors. The rest have all been let”,

itself. It’s in the heart of Zuidas, with

Scan the QR code

Stefan says. “We’re bringing more activity

excellent public transport links, services

and view The Rock

to the first four levels with a grab-and-go

and amenities. We’re transforming it into

building in 3D!

outlet for coffee and snacks and coworking

a pleasant, user-friendly place without

A vibrant future in Zuidas

Text: Romy Lange & Ruby van Oers • Photography: Roxanne Wilm

21

Business In The Spotlight

Spectrum Fund

Actively managed quant investment fund for listed equity Spectrum Fund is an investment fund that invests in public listed equity. It is a fund with an active investment management. We monitor developments and company news on a daily basis. We use a systematic quantitative approach with an algorithm which we developed ourselves. This algorithm is used to efficiently analyse thousands of stocks and score them, based on their fundamentals. These include metrics on company valuation, growth track-record and outlook, market positioning, and profitability of the company and return on invested capital. It is a liquid investment: investors have the option to scale up or liquidate once a month. Pepijn Füss, director of Spectrum Fund, tells us more about the fund.

Can you tell us more about where and how you invest?

“We are continuously looking for companies that are (relatively) undervalued with the highest growth potential and strongest market positioning, while also featuring a consistent growth track-record.

Pepijn Füss

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The algorithm functions as a screening

Business In The Spotlight

“We work with a proprietary algorithm which we use as a screening tool and combine this with active management.

Realized returns of both the live portfolio and the algorithm show strong outperformance.”

tool. It offers a proven systematic approach

Regarding the screening algorithm:

an AFM registration since 2024 and is

for this. The live portfolio is balanced with

The algorithm was extensively

now open to investors who invest EUR

approximately 40-50 positions, with a focus

backtested and achieved an average

100,000 or more.”

on companies headquartered in Europe

return of 13%-20% per year for various

or the U.S. We do not invest in startups;

historical periods (3-5-8-10-15-24 years)

For interested individuals,

companies must have a minimum size of

and consistently outperformed the

how does a potential investment

a 100 million euros. We also actively use

benchmark by 3%-6% per year. We

in Spectrum Fund work?

derivative strategies. The final investment

defined the benchmark as the weighted

“Spectrum Fund provides an allround

decision is made after a thorough company

average development of four prominent

and balanced approach for getting

analysis by ourselves. The portfolio also

European and U.S. indices (S&P 500,

exposure to attractive listed equity

consists of longer hold positions and

Nasdaq 100, AEX, and DAX). Both the live

and suitable for individuals with free

positions that do not originate from the

portfolio and the algorithm show clear

investable assets starting at EUR 100.000.

algorithm.”

outperformance.”

Potential investors include professionals

You mention a proven track record,

Can you tell us more

professional parties such as family offices

can you elaborate on that?

about the algorithm?

and fund-of-funds. Since we invest in

“If we look at the realized returns

“It is a systematic approach for

liquid companies, investors can always

of both the live portfolio and our

analysing and scoring stocks based

increase their investment or liquidate

developed algorithm, both show strong

on relative attractiveness compared

once a month. If you’re interested, please

outperformance irrespective of the period.

to tens of thousands of other stocks,

contact us via our website or by email.

Most important here is the realized track

where we look at certain factors

We will send you more information and

record of the invested (live) portfolio. It has

and ratios to assess potential future

invite you for a meeting over coffee. We

achieved a total return of an average +23%

returns. The best-scoring stocks are

are located at Zuidas and look forward to

per year over the last 6 years, compared to

then periodically evaluated (multiple

meeting you.”

a return of 16% for the benchmark: a yearly

times every quarter).

& executives, entrepreneurs, and

Spectrum Fund

outperformance of +7%. If we look at 2024 until 1st December 2024, the live portfolio

Since when have you been active?

+31 (0)6 52 38 15 11

outperformed the benchmark with +15%

“The live-portfolio has been active for

p.fuess@spectrumfund.nl

with a total return of +41%.

about 15 years. Spectrum Fund has

www.spectrumfund.nl

Text: Romy Lange • Photography: Roxanne Wilm

23

Business In The Spotlight

PARK MEADOWS INAUGURATES NEW SYNTHESIS OF LUXURY LIVING AND TRANQUIL NATURE IN ZUIDAS Seamlessly blending luxury living and nature in the heart of Zuidas, Park Meadows

From ambition to reality

is the result of five years of intensive collaboration led by Breevast board member

“Park Meadows has apartments for rent as

Henk Brouwer and the company’s chief investment officer, Robert Alberts. The

well as sale”, Henk Brouwer tells us. He and

stunning design by architect Ben van Berkel goes beyond that of the usual residential

Robert Alberts spent more than five years

building. With spacious apartments, a swimming pool, gym and dedicated spaces

hammering out preliminary plans for the

for work and relaxation, Park Meadows is perfectly aligned with the modern urban

ambitious project. It expanded considerably

lifestyle, while world-class restaurants and a park-side terrace further elevate the

in that time, Robert says: “We started out

residential experience. Ideally situated, with excellent transport links and lush green

with 20,000 square metres and grew to

surroundings, Park Meadows sets a new standard for living in Amsterdam. Sales start

approximately 27,000. It’s also architect Ben

in the first quarter of 2025, with the buildings set to be completed in 2027.

van Berkel’s first residential commission in Amsterdam, and the resulting design is just spectacular.”

Henk Brouwer & Robert Alberts

Smart decisions for luxury living Some important decisions guided plans for Park Meadows. “We decided to designate one of the residential towers for rental and the other for sale units”, Henk continues.

“We also added a multifunctional workspace for residents only – a sort of clubhouse where people can come to work, meet or sit down for coffee – and there are amenities like a swimming pool, gym and fine-dining restaurant.” All of it

24

Business In The Spotlight

With luxury amenities, a cosmopolitan flavour and unique location, Park Meadows promises to be a unique place to live in Zuidas, elevating luxury living to an art.

Architect Ben van Berkel, founder and principal architect, UNStudio

testifies to the vision and dedication that

talking to a number of international

functions that enliven the kerb and by

was invested into Park Meadows and that

operators right now and are looking at

creating views that connect the green

will make it stand out in Zuidas.

big names.” Park Meadows, with its two

surroundings with residents’ homes,

distinct dining concepts and a terrace

seamlessly bringing nature indoors. While

Blend of luxury and functionality

adjoining Beatrixpark, will be an attractive

the two towers are clearly connected in

The project also raises the bar on high-end

destination for both living and visiting.

design, each maintains its own distinct

living in Zuidas. Henk: “We’re in a prime

Henk: “There’s really no other project like

identity, with the passage between them

location. You can cycle to the centre in six

it in the Netherlands. It’s on a completely

designed to be as transparent as possible,

minutes, Beatrixpark and Beethovenstraat

different level in terms of character, luxury

maximizing views both of the park and

are on your doorstep, and the motorway

and lifestyle. It has lots of outdoor spaces,

from it. Connecting the two towers was

to Schiphol is conveniently close by. This

high-end services and Zuidas as a magnet.

crucial to keep them from separating

project represents a unique blend of urban

You’re surrounded by nature, but in the

into different worlds. We want to create a

living, restful nature and unparalleled

heart of the city.”

wonderful experience for Park Meadows residents and park visitors alike.”

connectivity.” With completion slated for the beginning of 2027, Park Meadows

“Engaging in some kind of relationship

will be much more than just a place to

with the surrounding area was a requisite

live, but also visit, Robert confirms. “We’ll

from the outset. We achieved this by

have great world-class restaurants. We’re

activating the building’s base with

Text: Romy Lange & Ruby van Oers • Photography: Roxanne Wilm

www.park-meadows.nl For more information, please contact: Eefje Voogd Real Estate park-meadows@eefjevoogd.nl +31 (0) 20 305 05 60

25

Agenda

AGENDA

JANUARY & FEBRUARY 2025 1 January 2025

13-16 January 2025

DRY JANUARY

HORECAVA

@ Market33

@ RAI Amsterdam - www.rai.nl

www.market33.nl

Hospitality is about more than fine dining and good

A new year, a new beginning!

pairings – it’s about creating unique experiences and

Delicious moments await you

unforgettable moments. For professionals in this

at Market 33, where this year

dynamic industry, continually anticipating changes

we’ll be diving into Dry January

is a must. Horecava is where professionals go to

in style! Every Thursday in

discover all the latest trends and developments: from

January, kick off your first

worldwide flavour sensations to smart management

resolution of 2025 by treating

solutions and trendy interior designs.

yourself to complimentary mocktail samples crafted to delight your taste buds and served exclusively at our bar.

EVENT (MEMBERS ONLY) 22 January 2025, 11.30am-12.30pm

23 January 2025

@ Online - www.hellozuidas.com

WRITING READABLE REPORTS AND MEMOS

Zuidas is developing in all kinds of ways in the years ahead and buildings are going up

@ Taalcentrum VU

right and left. Besides business and residential developments, a lot is happening on

www.taalcentrum-vu.nl

the leisure front. Meanwhile, work is also progressing on a whole new station. Together,

There’s more to a well-crafted report

we’re shaping a unique piece of Amsterdam. But how will all these developments

or memo than merely getting your

affect your organisation? Zuidasdok and city representatives will fill you in on all the

information straight. How do you write

practicalities and schedule of works for 2025. More info: hellozuidas.com or

reports that are as informative as they are

elisa.schouten@hellozuidas.com.

readable? How do you structure a concise

ZUIDAS 2025 AND BEYOND

argument and make it convincing? This practical short course teaches you how to write readable reports and memos so you get better results fast..

26

Agenda

24 January 2025

24 January 2025

GBC ZUIDAS CEO BREAKFAST

FESTIVE GALA CONCERT

@ ABN AMRO

www.concertgebouw.nl

www.greenbusinessclub.nl

On 24 January, the Royal Concertgebouw

SAFETY & SECURITY NETWORK

Sit down to the Zuidas CEO Breakfast and

Orchestra presents its annual gala concert

@ Zuidas - www.hellozuidas.com

meet the movers and shakers of Zuidas.

at the Concertgebouw in Amsterdam. On the

An AIVD liaison officer will join us for

Green Business Club Zuidas is inviting CEOs

programme are works by Purcell, Britten,

this network meeting to give a unique

from a range of companies to talk about

Dowland and Schumann, with Klaus Mäkelä

glimpse into the world of intelligence

the future of sustainability in Zuidas.

conducting and featuring soloist Janine

and security services. If you’re

Jansen. The evening opens with a pre-

wondering how our Safety and Security

reception at 7.30pm, followed by the concert

Network is working on strengthening

at 8.30pm. The event concludes with a festive

social cohesion and knowledge

afterparty and dancing until midnight.

exchange, you won’t want to miss this

31 January

@ Concertgebouw

EVENT (MEMBERS ONLY) 28 January, 3.30-5pm

CEMENT NO. 6: MARTHA SKYE MURPHY + OÏ LES 0X

meeting. Hello Zuidas will also present

@ De thomas - www.dethomas.nl

study we have been working on since

Martha Skye Murphy performs an intense

last September. We’ll review the

piano version of her album Um, blending

main findings together and discuss

intimate, theatrical music with ritual

ways to make our network even

elements. Oï les Ox’s J’ai 60 caractères is

stronger and more effective.

an experimental sound installation with

More info: hellozuidas.com or

wireless speakers creating a complex

elisa.schouten@hellozuidas.com.

the results of an intensive in-depth

soundscape. Together, these artists transform the church into a captivating, dynamic space fusing architecture and

1 February 2025

10-14 February 2025

performance.

THE NUTCRACKER

CISCO LIVE

@ RAI Amsterdam - www.rai.nl

@ RAI Amsterdam - www.rai.nl

Clara is a young girl who is gifted a

Join us at Cisco Live 2025 Amsterdam,

nutcracker in the form of a man. In

where AI takes centre stage, empowering

the course of one mysterious, magical

you to expand your horizons and

night, the nutcracker leads an army

immersing you in the next wave of Cisco’s

of real toys into battle against the

transformative technologies. Technical

fearsome resident mice. The Nutcracker

education and thought leadership

is a grand ballet in two acts and one

programmes show you how to work faster,

of the world’s most widely performed

safer and smarter, enabling you to go

dance productions to this day. .

beyond what you thought possible.

27

Agenda

11 February 2025

COMEDY CLUB @ Griffioen – www.griffioen.vu.nl One stage, five standup comedians showing their stuff! Who’s got the sharpest jokes, who melts your heart?

Comedy club acts are in English so everyone can enjoy the show!

19-22 February 2025

18 February 2025

21 February 2025

LUNCHTIME CONCERT: DUO SARASWATI

IRIS RULKENS

@ De Thomas – www.dethomas.nl

Made famous by her hilarious

Enjoy a free lunchtime concert every

caricatures and spot-on impersonations

fortnight at De Thomas. Always classical

on Instagram, these days Iris is

music, a different musician or ensemble

dazzling audiences live on stage. Her

each time. On 18 February, De Thomas

side-splitting theatre show, filled with

presents Jan van der Plas and Kris van der

humour, hilarious sketches, honesty,

Plas. Doors open at 12.15pm. The concert

female uncertainties, daddy issues and

starts at 12.30pm and lasts 30 minutes. All

a message, will have you laughing till

are welcome and admission is free.

you cry.

NEGENMAANDENBEURS @ RAI Amsterdam – www.rai.nl Are you expecting, or new to parenthood?

The Negenmaandenbeurs is the country’s premier maternity event for young and expecting parents! Dive into a world of inspiration and innovation. Discover the latest trends and must-haves for your newborn, including beautiful babywear, healthy nutrition, smart baby monitors and everything else you need to get off to a confident start.

EVENT (MEMBERS ONLY) 27 February 2025

ZUIDAS ACCESSIBILITY TASK FORCE @ Zuidas – www.hellozuidas.nl The Zuidas Accessibility Task Force is organising a series of informational meetings this year to discuss mobility and accessibility in Zuidas. The first meeting of the year is on Thursday 27 February and will zoom in on an issue connected to maintaining access and developments in Zuidas.

28

@ Griffioen VU – www.griffioen.vu.nl

Agenda

Every Sunday

MOVIE NIGHTS @ Hasta La Vista www.hastalavista.baby Every Sunday night our theatre transforms into the city’s cosiest cinema, with a breathtaking view of Amsterdam’s iconic skyline. The programme is packed with crowd-pleasing timeless classics. For only €22.50 you enjoy a perfect date night package including a welcome cocktail, popcorn and an unforgettable film. Tickets are available on the website and there are two showings per night.

Every Thursday and Friday

BUENA VISTA @ Hasta La Vista - www.hastalavista.baby Buena Vista is the place to be every Thursday and Friday, where we get your weekend started in style! With DJs spinning the best tracks, ice-cold drinks and a glittering disco ball, our paradise on the 19th floor is the perfect place to toast the sunset together. So round up your friends, colleagues or team and make every Thursday and Friday night a winner!

11 March 2025

WEEKLY YOGA

WEBINAR: CLEAR AND ACCESSIBLE COMMUNICATION IN THE FINANCIAL SECTOR (DUTCH)

@ WTC Amsterdam

@ Online

www.wtcamsterdam.com

www.taalcentrum-vu.nl/webinar

Take some time out to tune into your

Do you work at a bank, insurance firm,

Every Wednesday, 12-1pm

pension fund or other financial institution?

body, decompress and let all the stress melt away during this reinvigorating yoga

Every Thursday

And is customer communication a key part

class for all levels. All you need is some

ZUIDAS MARKET

of your job? Now is the time to get ready for

comfy clothes – we’ll take care of the yoga

@ George Gershwinplein

the European Accessibility Act, which comes

mats! Yoga instructors Lucie and Ludo

www.zuidasmarkt.nl

into force on 28 June 2025. This webinar

use a combination of mindful movement,

Find a wide selection of products as well as

offers practical tips on how to make your

breathing exercises and meditation in

seasoned vendors who know their trade,

financial texts clear and accessible. In just

these calming classes to improve your

understand the meaning of genuine service

30 minutes, you’ll learn to write texts that hit

health and alleviate stress. Sign up on the

and care about their customers. They are

the mark with all your readers. Register now

Social Club Amsterdam website.

the heart of the Zuidas market!

at: www.taalcentrum-vu.nl/webinar

29

RAI AMSTERDAM

Architecture

30

Architecture

ARCHITECTURE

RAI Amsterdam is a multifunctional exhibition and convention centre at Europaplein in Zuidas. Its strategic location – just off the A10 motorway and with train, metro and tram services close by at Amsterdam RAI station – make it the ideal venue for domestic and international visitors alike. The complex welcomes an average annual 1.5 million guests for everything from RAI-wide trade fairs and conferences attracting up to 50,000 attendees to small meetings of a dozen people.

History

Sustainability

RAI Amsterdam has a distinguished

Amsterdam’s increasing popularity and

history going back to 1893, when it was

market developments are bringing a

established as the ‘wheel and automotive

growing number of international, multi-day

industry’ association. In the next hundred-

events to RAI Amsterdam. The convention

plus years it transformed into a world-

centre also hosts theatrical productions and

renowned convention venue. RAI has

public fairs and festivals such as Kingsland

borne witness to many historic moments.

and Het Amsterdamse Winterparadijs.

There was civil rights leader Martin Luther

RAI’s spatial development plan provides

King Jr’s speech in 1968, stirring hundreds

for ongoing operations at Europaplein and

of people with his message of change.

a more vigorous focus on sustainability,

Former US President Bill Clinton, Britain’s

investing in a balance of social (people),

Prince Harry and other prominent figures

ecological (planet) and economic (profit)

Facts

spoke at AIDS2018 about the epidemic’s

value creation. With a growing number of

Address

Europaplein 24

global impact. And legendary artists like

events contributing to these sustainable

Architect

Alexander Bodon

Frank Sinatra, Ike & Tina Turner and U2

objectives, RAI has transformed again,

Floor area

116,200 m2

have performed here. They all helped to

from a mere venue into an important

make RAI a true icon of intellectual and

player in efforts to advance innovation and

For more information please

creative inspiration.

sustainability in Amsterdam and beyond.

visit: www.rai.nl

Text: Sophia Etmans

31

Business In The Spotlight

EMPOWERING SMART CRYPTO INVESTMENTS An interview with Iconomi CEO, Peter Curk

Peter Curk

From its new base in Zuidas, Iconomi is redefining how individuals and institutions

shields investors from the risks of scams

invest in cryptocurrencies. CEO Peter Curk has been at the company’s helm since

or unreliable tokens. To further simplify

its inception and sat down with us to share his insights into its journey, innovative

the process, Iconomi offers pre-curated

platform and ambitions for the future.

portfolios, so users can effortlessly diversify their crypto investments. This approach is

Can you tell us about the

banking systems. Our team came together

especially beneficial for anyone new to the

inspiration behind Iconomi?

around this free-spirited philosophy to

crypto world. We want to make investing

“The name Iconomi stems from our origins,

create a platform where people can easily

accessible and not overwhelm people with

combining ‘ICO’ – short for initial coin

manage their assets.”

the complexities of the market.”

initial mission to be a home for blockchain

How does Iconomi make crypto

What sets Iconomi apart

projects. However, the company has since

investing easier for everyone?

from other crypto platforms?

evolved into an investment platform for

“We’ve been in the crypto space for a

“Unlike day trading, which often turns into

cryptocurrency portfolios. We believe in

long time and know its hidden pitfalls. We

a second job for retail investors obsessively

financial freedom and empowering people

thoroughly vet every token on our platform

monitoring charts, Iconomi automates the

with better ways to manage their money,

to ensure they all meet stringent liquidity

process. Users can set up mid- to long-

without the limitations of traditional

and quality standards. This diligence

term strategies and let the platform handle

offering – with ‘economy’, reflecting our

32

Business In The Spotlight

“We believe in financial freedom and empowering people with better ways to manage their money, without the limitations of traditional banking systems.”

the rest. The platform’s advanced trading

Why establish Iconomi

algorithms ensure users buy and sell at

in the Netherlands?

optimum prices across multiple exchanges.

“In late 2023, Iconomi acquired a Dutch

Additionally, Iconomi encourages users to

crypto firm, solidifying its presence in the

establish take-profit rules, enabling them to

Netherlands. The Zuidas district, with its

secure gains and avoid emotional decision-

central location and business-friendly

making. This feature is critical in the highly

environment, proved to be the ideal base.

volatile crypto market.”

This area combines accessibility with the vibrancy of Amsterdam. It’s close

establish itself as a leading asset manager in

Who is Iconomi designed for?

to Schiphol Airport, which is crucial for

the crypto space, with a strong presence in

“Iconomi serves both institutional and

international business, offering a great

Europe and beyond.”

private investors. While we cater to those

environment for building relationships with

with smaller investment capacities, we

clients across the country.”

Invitation to explore In closing, Curk extends an open invitation

also work with financial advisers and wealth managers who use our platform

Where do you see Iconomi

to readers of Hello Zuidas: “Explore

to manage their clients’ crypto portfolios.

in the next five to ten years?

our platform, and feel free to share any

Unlike traditional exchanges, Iconomi

“We’re preparing to apply for a licence

feedback. We’re always eager to learn from

discourages speculative trading and

to operate across all EU member states.

our users and improve our services.”

instead promotes a long-term investment

Beyond Europe, we’re eyeing opportunities

mindset. This philosophy aligns with the

in the Middle East and Southeast Asia,

platform’s role as an asset manager, rather

where crypto markets are more liberal and

than a trading hub.”

dynamic. Ultimately, Iconomi’s goal is to

Text: Romy Lange • Photography: Marjolein Tenge

ICONOMI Barbara Strozzilaan 101 1083 HN Amsterdam +31 (0) 20 240 2919 www.iconomi.com/nl

33

Business In The Spotlight

Rooftop Offices Slotervaart

Orato Offices

ZADELHOFF DEVELOPMENT:

ICONIC BUILDINGS FOR AN INSPIRING FUTURE Zadelhoff Development, part of Zadelhoff, specializes in the (re)development of unique buildings in the Amsterdam region. With a focus on innovative and sustainable

Rooftop Offices Slotervaart

transformations, we deliver iconic projects that make an impact. Since November 2024, we have been operating from our new office at Antonio Vivaldistraat 2-8 in the heart of the Zuidas. From this dynamic location, we continue to contribute to the (re) development of real estate that matches Amsterdam’s ambition and growth.

We are currently developing over 80,000 sq.m. of residential, office, amenity, and hotel spaces, and have successfully delivered 70,000 sq.m. of office and healthcare space.

Two of our recent completed projects perfectly illustrate our vision: Orato Offices and the Rooftop Offices Slotervaart.

Orato Offices

Rooftop Offices Slotervaart

With 12,400 sq.m. of office space spread

As the crown atop the former

across 16 floors, Orato offers office space

Slotervaart Hospital, the Rooftop

for both single- and multi-tenant users.

Offices redefine modern business

This 60-meter-high landmark, designed

spaces for healthcare-related and

Lease Opportunities

by the renowned OZ Architects, combines

socially-conscious companies. Located

A limited number of office spaces are

a striking urban design with functional

on the 11th and 12th floor, they offer

still available in both Orato Offices and

excellence. Its façade of red anodized

between 650 and 6,000 sq.m. of

Rooftop Offices Slotervaart. Please reach

metal creates a bold visual impact, while

premium office space with panoramic

out if you would like more information,

large windows and shifting terraces ensure

views of Amsterdam. These offices

schedule a viewing, or discuss how these

transparency and breathtaking views of

combine outstanding new-build quality

spaces can meet your business needs.

Amsterdam. Featuring a dramatic five-story

with affordable and socially responsible

atrium, Orato is more than just an office

rental rates. A unique opportunity for

space – it’s an experience. It is designed to

businesses with a mission to improve

enhance productivity, foster creativity, and

healthcare, seeking an inspiring and

support the well-being of your employees.

accessible environment.

Orato Offices

Zadelhoff Development +31 (0)20 573 3800 info@zadelhoff.nl www.zadelhoff.nl

35

SOS Children’s Villages

SOS CHILDREN’S VILLAGES: MAKING A DIFFERENCE FOR NEARLY 60 YEARS

Arian Buurman

same time, we work to prevent children Arian Buurman has been managing director of SOS Children’s Villages for going

from winding up in these sorts of situations

on six years. An organisation dedicated to supporting children and youth in

at all. We make families stronger and help

unsafe situations around the world, SOS Children’s Villages not only offers

to address vulnerabilities so children can

safe havens for children with no one to care for them, but also works on lasting

continue living safely at home.”

solutions to strengthen families. With programmes in more than 130 countries, they invest in education and practical skills training to build a stable future for

The organisation is also dedicated to

children and young people. On Tuesday 8 April, SOS Children’s Villages is holding

improving prospects for young people.

a seminar at the EDGE in Zuidas to expand partnerships with businesses and

“Particularly through education and core

explore untapped opportunities.

life skills training, helping young people

A home for every child

so to not just provide shelter but also

to not only learn skills but also stand up

At SOS Children’s Villages, everything

empower families so children can grow

for themselves and be independent in

centres on the best interests of the child.

up in a safe environment.” SOS Children’s

life. For instance, our GrEEn project in

The organisation works globally to support

Villages runs a variety of programmes

Ghana is creating green employment and

children in need of care, many of whom

providing such support in more than 130

entrepreneurial opportunities for young

also live in unsafe situations. “What I love

countries. “If a child has absolutely no

people and women. In 2023, we trained over

about SOS Children’s Villages is that we

one to care for them, SOS arranges a safe

2,000 people. Seeing the results of this is

look at what a child actually needs”, Arian

haven for that child with an SOS family.

incredibly powerful and so gratifying. This is

says. “We want to make a lasting impact,

We believe in the power of families. At the

how we can build a better future together.”

36

SOS Children’s Villages

On Tuesday 8 April, SOS Children’s Villages is holding a seminar at the EDGE in Zuidas to expand partnerships with businesses and explore untapped opportunities. For more information, or to attend the seminar, please send an email to partnerships@soskinderdorpen.nl.

SOS Children’s Villages

combining social impact with objectives

their expertise with young people in our

celebrates 60 years

like inclusion, sustainability and brand

programmes, and AkzoNobel is involved

SOS Children’s Villages is celebrating

reputation. This seminar will focus on

in our activities in multiple countries. The

its sixtieth anniversary in 2025. “This

strengthening such partnerships and

better the collaboration, the greater and

marks a proud moment for us, but also

increasing impact. Innovation and

more lasting the impact.” The partnerships

a reckoning. Ideally, there would be no

cooperation can empower all of us and

are also about making a difference in

need for our organisation, but the reality

help us create a brighter future for at-risk

local communities. “Our locally-led SOS

is that children are still prey to conflicts,

children, young people and families.”

organisations in Ghana, Kenya and other countries know exactly what’s needed on

poverty and climate change. The good news is that, with the support of our

Stronger together

the ground and we support them from

partners and donors, we can make a real

SOS Children’s Villages believes in the

here”, Arian concludes. “By leveraging

difference in children’s lives.” To mark

power of cooperation to create lasting

each other’s strengths, we can help even

this special anniversary, SOS Children’s

impact. “Worldwide, we’re working with

more children, young people and families

Villages is hosting a seminar on ‘Creating

partners like AkzoNobel, DHL, Action,

around the world and bring about real

impact together’ on 8 April 2025. The

and Nationale Postcode Loterij (Dutch

change.”

business community plays a vital role in

Postcode Lottery) to develop innovative

development cooperation”, Arian explains,

solutions for children and young people

“and corporate partnerships enable us

without parental care or at risk of losing it.

to build bridges while simultaneously

DHL for example has employees who share

Text: Romy Lange & Ruby van Oers • Photography: Roxanne Wilm

SOS Children’s Villages Maassluisstraat 2 1062 GD Amsterdam +31 (0) 20 30 33 500 www.soskinderdorpen.nl

37

Diversity & Inclusion

38

Diversity & Inclusion

DIVERSITY & INCLUSION

BAM 2024: AN EVENING OF CULTURE AND INSPIRATION On Tuesday 22 October, the third edition of Black Achievement Month Amsterdam-Zuidas brought together over 250 guests for an evening of culture, inspiration and connection.

Attendees could choose between two special performances. At VU Griffioen, theatre company Raymi Sambo Maakt presented the dramatic production Duizend aanslagen op de Obama’s (‘One thousand attacks on the Obamas’), while Rialto Cinema screened Southside with You, a film recounting the romantic tale of Barack and Michelle Obama’s first date.

The evening got off to a festive and delicious start with an informal American-style stand-up buffet dinner, providing a relaxed setting for guests to mingle, chat and network.

Like the successful two previous editions, this third Black Achievement Month Amsterdam-Zuidas event provided a unique platform for sharing perspectives, exchanging stories and celebrating cultural enrichment.

Text: Gordana Todorovic • Photography: Lynn Vaessen

39

Mobility

40

Mobility

MOBILITY

WORKING TOGETHER FOR AN ACCESSIBLE ZUIDAS Zuidas is developing on all fronts. The major renovation of Amsterdam Zuid station

proliferation of infrastructure projects

and road works at De Nieuwe Meer and Amstel junctions are just a few of the projects

here make physical access a shared

radically changing the area. What was once primarily a traditional office district

responsibility. The Zuidas Accessibility

is now transforming into a dynamic urban quarter where a mix of functions come

Task Force plays a facilitating role by

together, from housing and employment to shopping and leisure. But this impressive

connecting area users, and is instrumental

metamorphosis also poses some mobility challenges for the years ahead.

in this regard. Its meetings are open to Hello Zuidas members, who make up

Zuidas Accessibility Task Force

housing and residential issues, with a

a diverse group from a broad range of

The Zuidas Accessibility Task Force was set up

broad role supporting the development of

different sectors. Topics covered in previous

with the mission to ensure ongoing physical

Zuidas as a pleasant and accessible place

Task Force meetings included logistics,

access to the district and brings companies,

to live.

traffic, parking, shared mobility and a

organisations and public authorities

work progress update on Zuidasdok. The

together to discuss mobility issues and share

“We all have an interest in keeping Zuidas

Task Force will hold another series of five

knowledge. As users of the district, and with

accessible. Partly this involves making

informational meetings in 2025 to discuss

a shared responsibility for area access, the

conscious choices about things like how,

important mobility issues. The meetings are

business community plays a key role.

at what times and on which days of the

intended to keep all stakeholders informed

week we commute. The city ialso plays an

of the latest developments and actively

Meet the chairperson and secretary

important role. It has ambitious plans for

engage them in finding solutions to the

The Task Force is chaired by Stefan

keeping the district connected, with the

challenges posed by the district’s growth.

Titus, area development consultant at

Task Force serving as a sounding board for

VU Amsterdam. Stefan is involved in VU

what can be done differently or better. Only

“I am committed to ensuring Zuidas remains

campus development and brings his

by working together can we keep Zuidas

accessible, with a strong focus on mobility

expertise to bear on the accessibility of

accessible.” – Stefan Titus

and collaboration. By sharing knowledge and connecting people, I help keep everyone

Zuidas. He is assisted by Ilana Schmidt, Mobility and Accessibility project manager

Shared responsibility for area access

well-informed and engaged in this dynamic

at Hello Zuidas. Ilana also works on area

The ongoing expansion of Zuidas and

area.” – Ilana Schmidt

Photography: Roxanne Wilm

41

Hello You

HELLOCULTURAL DIVERSITY NETWORK EVENT ‘Amsterdam is home to the greatest number of nationalities around the world. Over than 180 nationalities live and work together. Zuidas is known as a top international knowledge and business centre at the heart of Amsterdam. On November 5th, the Cultural Diversity Network Event took place at Zuidpool. It was a very successful event with various speakers.’

42

Expats, Internationals & International Talent Special

De Kleinste Campus Zuidas:

OPENING FEBRUARY 2025 – A NEW STEP FOR DEVELOPMENT AND GROWTH Opening in early February 2025, De Kleinste Campus Zuidas is a new childcare

Rooted in Experience

center dedicated to children aged 0 to 4 years. Building on more than 10 years

With De Kleinste Reus already a

of experience with our well-known location De Kleinste Reus in the center of

well-established and trusted name in

Amsterdam, we are excited to bring our expertise to the Zuidas. As part of the

Amsterdam, we are excited to bring

Kindercampus Zuidas, our childcare center focuses on providing a seamless and

the same dedication and quality to the

high-quality start to every child’s development.

Zuidas. De Kleinste Campus Zuidas marks a new chapter for our team, where

Our approach is guided by the Startblokken

collaboration with Kindercampus Zuidas

we once again get the chance to create a

method, a theme-based educational

ensures a smooth transition to school,

supportive environment for children and

concept that works with the zone of proximal

creating a strong foundation for children

families.

development. We believe children thrive in

to succeed. Our dedicated team works

an environment where trust, stability, and

closely with each child to support their

For us, it’s not just about childcare

structure come together. While we are proud

cognitive, motor, emotional, and creative

– it’s about building a strong

of our small-scale childcare setting, we

development at their own pace.

foundation for the future.

emphasize a broader vision, where teamwork and collaboration ensure every child gets the

From the Startblokken themes to age-

support they need.

appropriate activities, we are committed to nurturing each child’s natural curiosity and

A Thoughtful and Safe Environment

potential. Whether it’s a quiet moment in

At De Kleinste Campus Zuidas, we provide

the reading corner, active play in the gym, or

a warm and stimulating environment that

exploring new challenges in the workshop,

encourages children aged 0 to 4 years to

every space is designed to inspire and

learn, discover, and grow. The vertical

engage.

Text: Ruby van Oers

Kinderdagverblijf De Kleinste Campus Antonio Vivaldistraat 15a 1083 HP Amsterdam info@dekleinstecampus.nl www.dekleinstecampus.nl Information +31 (0) 6 57 34 99 83 Debicare planning 0180 555 911

43

NIEUWE FASE

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SCHRIJF JE IN!

VORM.NL/ACE

Event

WTC WINTER WORLD: THE COOLEST EVENT ON ZUIDPLEIN Zuidplein, in front of WTC Amsterdam, became a winter wonderland filled with frosty fun. Visitors of all ages enjoyed curling clinics with the Dutch National Curling Team, festive Christmas chalets with gifts like sustainable body care from Marie-Stella-Maris, and handmade items supporting social causes from the Special Social Club.

The highlight? The Snowball Experience- a 19-meter-long cable car ride soaring over Zuidplein, thrilling kids, adults, and even suited professionals alike. Families loved scavenger hunts, glitter tattoos, and magical meetups with ice princesses and a snowman.

It was the perfect holiday kickoff! Scan the QR code to stay updated on its future plans!

45

Legal

46

Anouk Rosielle & Susana Martina Palacio

Legal

LEGAL

Mentor & trainee: “We also talk about spinning classes, but our relationship is fairly professional” In this interview, we zoom in on mentor Anouk Rosielle and trainee lawyer Susana Martina Palacio. Both are litigators at Dentons in Zuidas, where Rosielle is one of the youngest partners. What is their relationship like and what do they learn from each other?

As a law student, Anouk Rosielle (pictured left) was sure she

Rosielle (40) joined Boekel De Nerée, now Dentons, in 2007 and

would never become a practicing lawyer. “After graduation, I went

made partner in 2020. Last year, she started mentoring Susana

backpacking, came back broke and needed a job. I intended to

Martina Palacio (26). “Anouk helps me set priorities. She’s a big

test-drive the legal profession, but, 17 years later, I’m still here. I’ve

believer in sticking to your values and developing your own style.

never really set long-term career goals. My ambitions are quite

My focus now is on becoming a good lawyer.” Rosielle: “Susana

simple: work has to be challenging, educational and fun. As long as

is ambitious and enthusiastic about her work, but not whimsical.

it ticks those boxes, I’m in.”

There’s a lot I can learn from her as well.”

In what way?

Martina: “Just like you.”

Rosielle: “Writing well is a skill and takes

Rosielle: “We’re both driven, disciplined

Rosielle: “I’m not as calm and thoughtful as

practice. Criticism is bad for your ego but

and structured in our work, but Susana is a

Berth and Michel, but try to be measured

part of the learning process. As is positive

more diplomatic communicator. She thinks

when giving feedback. People put their

feedback. I always make an effort to include

before she speaks. I’m less filtered.”

heart and soul into their work and it’s

both so that people know where they stand.”

Martina: “Maybe I’m more reserved.”

important to stay respectful and calm,

Rosielle: “That sounds like you’re shy, but

even when the pressure’s on.”

Describe your relationship

that’s not it. Our team meetings are often

Martina: “Anouk used to end her emails

Martina: “We have mutual trust.”

full of opinions. Whereas I’m very direct,

with a ‘tip from Flip’.”

Rosielle: “Susana’s work style of fully

your style is to listen and observe first –

delving into the nitty-gritty of a case gives

followed by an opinion that is much more

Tip from Flip?

me peace of mind.”

balanced and constructive.”

Rosielle: “I’d point out common errors or

Martina: “We talk about everything from

Martina: “Anouk is open and honest. She

deviations from Dentons’ style guide.”

Pilates and spinning classes to restaurant

once told me she used to get her work back

Martina: “Anouk is very particular about

recommendations.”

covered in red ink. It’s nice to know you’re

language and regularly tells me to clarify.”

Rosielle: “We know what’s going on in each

not the only one getting criticism.”

Rosielle: “Right. ‘What do you mean?’’ is

other’s lives but our relationship is fairly

my number one comment on the work

professional. Our personalities are quite

Anouk, who was your mentor?

of everyone staring in our team. Writing

different. For example, I like to knit. It’s

Rosielle: “Berth Brouwer was my mentor

clearly and concisely is important - and

meditative, requires focus and helps to

for the first two years, followed by Michel

difficult at first, due to the nature of the

clear my head.”

Deckers, who I still work with. Berth

subject matter.”

Martina: “Cooking does that for me. It’s

taught me how to communicate clearly,

Martina: “We have lots of international

nice to work with your hands.”

especially in writing. How to be thorough

colleagues and clients who are unfamiliar

Rosielle: “I actually made some clay

but not long-winded. Sometimes he would

with our legal system. Explaining

saucers recently.”

completely rewrite my work. But he was

technicalities in a way people with no

Martina: “There’s a place in Oud-West

always kind, adding ‘great effort’ with that

prior knowledge will understand requires

where you can paint ceramics.”

same red pen.”

complete mastery.”

Rosielle: “Hey, team outing!”

Source: advocatie.nl • Text: Patricia Jacob • Photography: Mark Prins

47

Sustainability

SUSTAINABILITY

THESE ARE THE WINNERS OF THE 2024 ZUIDAS SUSTAINABILITY AWARD

Amstelring – Duurzaam voor elkaar (‘Sustainability sorted together’): Amstelring created a sustainability team to work on green landscaping at care facilities. The eldercare organisation is After months of suspense, the wait was finally over! On 14

setting a new standard in the sector by partnering with education

November it was time to present the winners of the 2024

institutions and promoting green initiatives. This project

Zuidas Sustainability Award. Six projects were recognised

demonstrates that sustainability and care can go hand in hand.

for their contributions to making Zuidas more sustainable, alongside one Public Choice Award-winner.

Miele X – Digital Clean-up: The Miele X-team held a Digital Cleanup aimed at reducing the company’s digital footprint. Employees

The ceremony took place at the Robert Walters neuroscientific

spent one hour cleaning up their OneDrives and work inboxes.

office in Tower Ten of WTC Amsterdam. A panel of expert judges,

Organised in association with Bye Bye Plastic the Belgian Institute

presided over by Yvette Watson (CEO of The 2B Collective and PHI

for Sustainable IT, the event created awareness around the impact

Factory), had selected six winners in as many categories.

of digital technology.

48

Sustainability

Dynamo – Vraag-Maar-Raak Lunch (‘Ask-Me-Anything Lunch’): This lunch event brings the local residential and business communities together. Residents with special needs are invited to have lunch at companies in Zuidas, including DLA Piper, ACE+, Miele X and Freshfields. The gatherings strengthen ties between businesses and locals, and the project is helping to foster inclusion and engagement in Zuidas.

Amsterdam Engineering Office and City of Amsterdam – Impact via onderhoud (‘Impactful maintenance’): The Amsterdam Engineering Office and City of Amsterdam teamed up on maintenance projects to green Wielingenstraat and Diepenbrockstraat. The result is 1,400 m² in additional planting,

The judges also gave honourable mentions to several

along with 16 new trees and improved planting locations. All of

organisations and initiatives. According to panel chair

the project’s sustainability measures are funded out of existing

Yvette Watson, “These are things that all organisations

maintenance budgets.

really ought to be doing”.

DLA Piper – New office: DLA Piper’s new office premises were

• Crowne Plaza (Saving water from bathrooms,

designed for energy efficiency and sustainability. The building

Planting trees for a greener stay, Zero food waste)

shell was reused and retrofitted to deliver high energy savings

• Use/space

and comfort. The design further integrates the use of sustainable

• Hogan Lovells

materials and employee wellness.

• Aquablu (Water system) • Dynamo (Food waste solution for hotels)

Leafcloud – Écht groene cloud (‘Genuine green cloud’):

• EMA (Digital business cards)

Leafcloud is making digital working more sustainable by siting

• WTC (The Giving Tree)

servers in locations with demand for heat. The servers’ residual

• Dynamo (Ask-Me-Anything Lunch)

heat is used to heat water and so aid CO2 reductions. This has

• Bundel.it

enabled Leafcloud to build a public cloud, relying wholly on

• D&B The Facility Group (Charge & Ride)

existing buildings – no new data centres required. Their model

• Roetz Bikes

makes digital infrastructure genuinely green.

• Community garden

More than 1,900 people cast their votes for the Public Choice

For more on the Zuidas Sustainability Award and

Award, with Boatique coming out as the winner. This project gives

this year’s winners, go to: www.zuidasduurzaam.nl

old service boats a new lease of life in Amsterdam’s canals.

In addition to the awards ceremony, the event also featured inspiring presentations and interviews with guests including Robert Walters CEO Jose Bokhorst, Amsterdam Zuid district councillor Rocco Piers (whose portfolio includes sustainability), Stadshout owner Marijke Hogers, Hello Zuidas director Olivier Otten, Eline Kik of Green Business Club Zuidas and RAI executive chef Rientz Mulder.

Scan the QR code and watch the aftermovie!

Text: Gordana Todorovic, Photography: Marjolijn Tenge

49

Finance

50

Finance

FINANCE

DUTCH BANKING SECTOR: “FACILITATE A SOLID CIRCULAR BUSINESS CASE” “Banks are ready to finance circular enterprise”, Dutch Banking Association (NVB) President Medy van der Laan told the Dutch House of Representatives in December. The Standing Committee for Infrastructure and Water Management had invited her to speak at a roundtable meeting on ‘circular financing and tax shift’.

“Though banks want to finance circular entrepreneurs, circular

power of roughly 80 billion euros annually, the government can

business cases are very rarely profitable enough to be financed.”

make circularity a requirement in its own tenders. This would give

In her contribution, Van der Laan set out concrete proposals for

the market a tremendous boost, which in turn would create better

the ways in which government can make the circular business case

financing opportunities.

viable and thus financeable: Arrange short-term bridging finance Create a level playing field, using price

through public-private partnerships

incentives and standardisation

Short-term bridging measures are needed in the form of risk-

Using price incentives and standardisation to create a level playing

bearing capital for circular entrepreneurs or the expansion of

field could significantly raise demand for circular products.

investment mandates of existing funds, in which the state is a

Increased demand would give financiers the confidence and scope

shareholder. The provision of more risk-bearing capital would

to invest in innovation and new players in the chain.

reduce the need for loans, make repayments more feasible and lessen risks for banks.

Explore a tax shift at European and domestic level, instead of taxing labour, tax materials

Unfortunately, financing for circular enterprise is still more of an

Higher taxation of natural resources use would serve as a stimulus

exception than the rule. Van der Laan reiterated that circularity

for labour-intensive circular business models, such as repair-based

is not idealistic, but realistic and urgently needed. The sector

models. Lower fixed costs are less risky and more attractive for

supports the 2050 target date for 100 percent circularity. The

bank financing.

circular economy can make a significant contribution to achieving climate goals, restoring biodiversity and reducing the geopolitical

Government should model demand for circular products

risks associated with resource dependency. Banks are keen to

As the country’s single largest buyer, with a combined purchasing

work with government and industry to reach this objective.

Source: www.nvb.nl

51

Keizers Mondzorg

Personal and preventive oral health care for all ages Did you know that your oral health not only affects the teeth and gums, but also on your overall health?

At Keizers Mondzorg, located in the bustling WTC in Amsterdam South, we help you to keep your oral health optimal!

By becoming aware of the importance of good oral hygiene, a regular visit to a dental hygienist and the right (brushing) instructions, problems in milk teeth and permanent teeth can be prevented.

Our dental hygienists help and guide you and your child in a way that suits you with personal attention, tailor-made preventive advice and the latest treatment techniques.

Kids up to 18 years are free of charge as all costs can be reimbursed for 100% from your basic insurance policy.

You can contact us for: • • • •

Dental cleaning Preventive oral health care for you and your family members Teeth whitening Gum treatments

We are sti ll

accepting new patie nts and have n o waiting list

Onze praktijk is centraal gevestigd in Amsterdam Zuid WTC. Strawinskylaan 227 • 1077 XX Amsterdam • 020 - 22 68 314 • info@keizersmondzorg.nl • www.keizersmondzorg.nl

Business In The Spotlight

SPECIAL OFFER FOR 2025!

Planning a group booking (10 or more people)? Throughout 2025, Apollo Hotel Amsterdam, a Tribute Portfolio Hotel, is delighted to offer: • Triple Marriott Bonvoy Points • 5% discount on your final invoice Exclusive offer for Hello Zuidas readers!

Mention the article when making your reservation to take advantage of this offer.

Apollo Hotel Amsterdam Strives for

PERFECTION FOR EVERY GUEST A crown jewel in Marriott’s Tribute Portfolio. Apollo Hotel Amsterdam, a Tribute Portfolio Hotel, could not wish for a better reference, neither nationally or internationally. Its ideal location on the edge of the city center, partly surrounded by water, along with its excellent accessibility, adds purely practical advantages. During the spring, the final touches were made to a large-scale renovation and restyling of the event spaces. Among other things, the upholstery was completely replaced, the lighting was upgraded, and a new color scheme was chosen for the walls and the staircase.

Canal Studio

is suitable not only for business meetings,

can enjoy a good cup of coffee with

The flagship of the space offerings at

but also for training sessions and workshops.

pastries, lunch, or an extensive dinner.

the Apollo Hotel Amsterdam, a Tribute

There is a bar available for drinks and guests

Quality is paramount, and perfection is

Portfolio Hotel, is the Canal Studio. As the

can also enjoy the terrace on the waterfront.

pursued anew every day. This applies

name suggests, it is located directly by the

to the hotel team, event staff, service

water, with ample daylight and beautiful

Quality First

views. The Canal Studio measures over 200

In addition to the restaurant The Harbour

square meters. In a theater setup, it can

Club Amsterdam Zuid, the hotel also

accommodate around 200 guests. This space

features The Living Room, where guests

personnel, and the kitchen crew alike.

Apollo Hotel Amsterdam, a Tribute Portfolio Hotel Apollolaan 2 1077 BA Amsterdam www.apollohotelamsterdam.com

53

Expats, Internationals & International Talent Special

SPECIAL

Expats, Internationals & International Talent

WELCOME TO ZUIDAS! You’ve just moved to Amsterdam for a job in Zuidas or are coming to study here! Much of the area is still unfamiliar to you and you’re eager to settle in and feel at home.

Fortunately, there’s loads to do, and our tips will help you discover all the best Zuidas has to offer!

5 THINGS TO DO IN ZUIDAS OLIVER’S Oliver’s is the place to be on Fridays, where all the hard workers of Zuidas head to decompress after office hours. The restaurant and outdoor terrace are packed on other days too, mostly for a quick sandwich or salad, but the meat entrées are also said to be ‘a cut above’. See you at Oliver’s next Friday!

Zuidas Botanic Garden A botanic garden may not be the first thing you’d expect in Zuidas, but this garden, tucked between the VU Medical Center and university campus, is well worth a visit. In addition to an extensive plant collection, they also have a fernery, rockery and glass house with tropical species. And if all this is music to your ears, you’re in luck, because the Zuidas Botanic Garden also regularly hosts chamber music festivals and concerts.

The garden is open seven days a week, from 9am to 5pm on weekdays, 12pm to 5pm on weekends.

54

Expats, Internationals & International Talent Special

Zuidas market Love fresh cheese, coffee, cannolis and all other products artisanal and made to order? Then you won’t want to miss Zuidas’ own local farmers market, held weekly on Thursdays from 9am to 4pm on George Gershwinplein, and always bursting with deliciousness. From spring rolls to empanadas and from falafel to fruit, marketgoers are spoilt for choice. And just wait until you see the dream Dutch drop (aka liquorice) stall!

Café de Blauwe Engel Come to WTCafé De Blauwe Engel in WTC Amsterdam for an authentic taste of Amsterdam right in the heart of Zuidas. This friendly pub offers a menu of heart-warming traditional Dutch dishes including ham or cheese uitsmijters, bitterballen and of course coffee. In the mood for a party? There’s a big crowd at De

Walk up the Valley building

Blauwe Engel most Thursday and

Zuidas boasts a trio of eye-catching

Friday evenings!

high-rises. One of them is Valley. Outside, walls project in every direction while plants and trees grow from terraces and across façades of alternating reflective windows and natural stone. Valley is a place where visitors naturally cross paths on the flights of stairs and are welcome to walk up between the towers. The building is also home to several restaurants: Nela Restaurant, GREEN Gastrobar, Vallée Amsterdam, De Pizzabakkers, Yuan’s Hot Pot and Ferrili’s.

55

Property

PROPERTY

SOCIAL HOUSING TOWER STEPSTONE WINS 2024 ZUIDERKERK AWARD Stepstone in Zuidas has been named the winner of the 2024 Zuiderkerk Award, presented annually to a residential development project in Amsterdam. The judges hailed the development of 216 affordable new homes in Zuidas as “helping to diversify the area”.

56

Property

Developed by housing corporation Lieven

The judges applaud the decision to create

here through the coming years. This

de Key, Stepstone offers 216 starter

affordable housing for young people in

includes those in the recently completed

apartments in the social rental sector.

Zuidas, helping to diversify the area.”

Stepstone building and multifunctional complex The Pulse of Amsterdam,

Tenants can stay for a maximum of five years before moving along the property

“Stepstone is an appealing and

plus another 25 private sector homes

ladder. The 2024 Zuiderkerk Award’s three-

multifaceted housing concept for young

in Ceci, as well as 127 student units

member judging panel cited the building’s

people in the heart of one of the most

being developed by the DUWO housing

impressive design by the firm of LEVS

prestigious parts of Amsterdam. It adds

corporation, both set to be completed

architecten and in particular praised the

affordable homes to an area normally

by the end of 2026.

creation of affordable housing in Zuidas.

associated with high incomes, making the project not only architecturally but

Zuiderkerk Award

From the judging report

also socially worthwhile and therefore

The Zuiderkerk Award (Zuiderkerkprijs)

“Stepstone is a sleek tower rising 80

deserving of the 2024 Zuiderkerk Award.”

is presented annually and is the City of Amsterdam’s premier award in the

metres and is instantly noteworthy for its alternating outdoor spaces and striking

Innovation District

housing sector. Out of a total of 64

glass-panelled crown. The glass walls offer

Stepstone is located in the centre of

housing projects submitted in the

spectacular views, especially at sundown,

the Innovation District, within walking

period from 1 August 2023 to 1 August

as one resident rightly noted. The building

distance of VU Amsterdam, Amsterdam

2024, three nominees were selected,

brings an exceptional dynamism to Zuidas,

UMC (VUmc location) and Amsterdam Zuid

from which Stepstone was chosen as

traditionally known for upmarket homes.

station. Some 2,700 homes are being built

the winner.

Source: zuidas.nl

57

New Members

NEW MEMBERS

Hello Zuidas welcomes the following new members LINDENHOFF HORECA

SOS CHILDREN’S VILLAGES Sector: Non-profit humanitarian aid and development cooperation organisation Employees: 60 Link with Zuidas: SOS Children’s Villages works with various corporate partners in the Zuidas district that are committed to making a positive social impact, and invites other companies to join the conversation and partner with us to amplify this impact.

Reason for becoming a Hello Zuidas member: SOS Children’s Villages invites corporates in the Zuidas district to collaborate with us. Partnering with SOS Children’s Villages enables companies to make a sustainable contribution to a better world, creating a

Sector: Wholesale trade

lasting impact on the lives of children, youth and families while

Employees: 10

simultaneously creating value for their own organisations.

Link with Zuidas: Zuidas is a dynamic business district built on quality and sophistication. Lindenhoff supplies authentic, high-quality products to a range of companies in the area. From fresh ingredients for corporate restaurants to exclusive products for trade events, we ensure organisations in Zuidas can enjoy the best nature has to offer, every day.

USE/SPACE

Reason for becoming a Hello Zuidas

Sector: Real estate innovation

member: Specialised in superior, authentic

Employees: 6

products, we believe Lindenhoff is a valuable

Link with Zuidas: Use/space opens

addition to the Hello Zuidas community. Our

up office buildings for social use. A

ZERO ZERO

dedication to quality and authenticity aligns

huge amount of office space currently

Sector: Hospitality – fresh homemade

perfectly with the standards and public in

goes unused on Fridays, evenings and

sourdough schiacciata

this dynamic area, and we want to contribute

weekends, which can be tapped for

Employees: 15-20

to the sophisticated vibrancy that sets

organisations that are unable to afford

Link with Zuidas: We are located in the

Zuidas apart.

space for their activities.

heart of Zuidas, at Gustav Mahlerlaan 399.

Reason for becoming a Hello Zuidas

Reason for becoming a Hello Zuidas

member: Use/space knows Zuidas can

member: Did you know we bake our

make a big difference by opening up its

schiacciata bread fresh every day? As

spaces for social organisations. There is

a new business in the Zuidas district,

still so much untapped potential, and Use/

we’re excited to become part of the local

space won’t stop until we have opened

community and to expand our network,

every single door.

one delicious sandwich at a time.

58

New Members

Restaurant Het Bosch Waterfront Kitchen Sector: Hospitality/restaurant Employees: 15-20 Link with Zuidas: Het Bosch Waterfront Kitchen is a stylish restaurant near Zuidas, overlooking De Nieuwe Meer. Popular with the business crowd, it offers a unique

BOEREN VAN AMSTEL

dining experience with flexible options for

Sector: Sustainable farming cooperative

meetings, functions, and private dining. Its

Employees: 18 local dairy farmers

tasteful spaces and waterfront setting create

Link with Zuidas: The cooperative is

the perfect venue for inspiring gatherings

The All Out Amsterdam

linked with Zuidas through our mission to

or private celebrations. Whether for lunch

Sector: Entertainment & hospitality

bring locally produced, sustainable dairy

with colleagues or a special occasion,

Employees: 25-30

products to urban customers, including

Het Bosch guarantees a warm welcome,

Link with Zuidas: Located directly opposite

area businesses and individual consumers.

personal service, and delicious food in a

RAI, The All Out is the perfect spot for office

Our efforts align with Zuidas Green Business

relaxed atmosphere. Reason for becoming a

outings, teambuilding activities and after-

Club’s focus on biodiversity and the food

Hello Zuidas member: Het Bosch Waterfront

work events for companies in Zuidas. Reason

transition, and we supply a wide range of

Kitchen joined Hello Zuidas to strengthen

for becoming a Hello Zuidas member: The

companies in Zuidas. Reason for becoming

ties with other companies in the area. The

All Out wants to inspire and connect the

a Hello Zuidas member: Boeren van

restaurant is building its reputation as a real

Zuidas business community with its unique

Amstel and RAI Amsterdam aim to engage

hotspot for business and informal gatherings

activities and friendly setting. As a member,

75 Zuidas companies in planting 100,000

while adding to the energetic vibe of Zuidas.

we hope to find even more partners and

m² of biodiversity. The initiative links to

The Hello Zuidas network is an opportunity

become a favourite destination for both

Amsterdammer Cheese sales, team activities

to expand our corporate network.

professional and casual gatherings.

like seed-sowing, and employee branding.

STICHTING JORISVRIENDEN

SOUPENZO

Sector: Charity

Sector: Catering

Employees: 0

Employees: 40-50

Link with Zuidas: Jorisvrienden is an ANBI foundation supporting

Link with Zuidas: Connecting with Zuidas is a natural

De Joriskring, which aids children with cognitive or physical

step for Soupenzo, where everything revolves around

disabilities. Based in Zuidas, it raises funds for activities that

quality and convenience in the form of flavourful,

enhance their development and wellbeing.

nutritious meals for busy professionals. Reason for

Reason for becoming a Hello Zuidas member: As a Hello Zuidas

becoming a Hello Zuidas member: As a Hello Zuidas

member, our aim is for this target group to be seen and integrated

member, Soupenzo wants to cater even better to the

in the area. Jorisvrienden wants to create an engaged network in

tastes of organisations in the bustling professional

Zuidas as the basis for an inclusive and supportive community.

heart of Amsterdam. Our mission is to make all of Amsterdam healthy by delivering fresh, nutritious food to the workplace. With a minimal ecological footprint and a generous helping of culinary creativity, we’re excited to boost energy, focus and enjoyment among workers in Zuidas.

59

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HONORED TO BE THE DESIGN AGENCY FOR HELLO ZUIDAS MAGAZINE FOR OVER A DECADE But we do a lot more...

flexible tailor programmes for maximum learning impact increases Dutch language proficiency invest in the professional growth of expats www.taalcentrum-vu.nl 020 - 244 3400 | info@taalcentrum-vu.nl

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Magazine Management & Editing Press Releases Branded Content & Advertorials Photography & Videos Online Marketing

OFFICE AMSTERDAM Zuidas Publishers Strawinskylaan 151 (WTC Amsterdam) 1077 XX Amsterdam OFFICE ROTTERDAM RCD Publishers Groot Handelsgebouw Stationsplein 45 3013 AK Rotterdam

Par tn e r u p w i th Z u i d a s P u b lis h e r s a n d c re ate your to p - q u a li t y c o m p a ny, c li e nt o r c i t y m arketin g m ag a zin e o r g l o s sy. +31 (0)20 36 20 993 info@zuidaspublishers.nl WWW.ZUIDASPUBLISHERS.NL

Memo Board

MEMO BOARD

ZUIDAS TECH FIRM NETS BILLIONS Nebius, a spin-off of Russia’s Yandex, recently resumed trading on the Nasdaq. Based in Amsterdam-Zuidas, the tech firm now has a market capitalisation of 7.2 billion USD. After Russia’s invasion of Ukraine, Yandex’s international arm continued under the name Nebius. The company is focused on AI infrastructure and operates a data centre in Finland. With ambitious expansion plans for Europe, a strong cash position and the involvement of Yandex founder Arkadi Volozh, Nebius shows the potential to become a global player in AI technology.

ADE X WOLVENROEDEL

The most recent edition of ADE featured the exclusive ADE x Wolvenroedel on the 11th floor of Tower Five in the WTC Amsterdam. The incomparable party venue offered an impressive 360-degree view of the city lights at night, with the

Photo: Blackberg

Source: fd

empty office specially transformed into a club complete with a dance floor. Ahead of the main event, ADE had a variety of activities for guests to enjoy at the WTC, including an atmospheric ‘ADE Rooftop Sounds’ at Firebird with Sebastian Davidson and a casual Friday happy hour at Ox&Bucks.

61

Meet The...

Zuidas is best known for being Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival, the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE...

WTC CHEF Elze Meijeringh works as a chef at Changing Dishes, the corporate restaurant in the World Trade Center Amsterdam.

Here, every day holds fresh challenges, from catering for the diverging palates and cultures of their international clientele to tweaking dishes for specific allergies and dietary requirements. It’s all about creativity, precision and crafting a gastronomic experience.

Elze Meijeringh

Chef in Zuidas

thematically. You’ve got to be creative

ask for something specific. In that case, we

The challenge and diversity were precisely

about choosing dishes. We have the

look at options within the menu. Our menu

what led Elze to opt for this job in the

freedom to dive into different cultures

changes four times a year and we also try

WTC corporate restaurant instead of an

in terms of spices, culinary techniques

to work with seasonal products.”

ordinary dining establishment. Elze: “It’s

and products. It’s both daunting and

a huge building with a mix of sectors. We

motivating.”

have a restaurant and a sandwich station

Food trends Elze and the rest of the kitchen team

and also do catering packages on request.

Themes

routinely take workshops to keep up with

These aspects are what made me decide

Increasingly, word about the restaurant is

trends. “They get us up to speed on all

to work here.” The team are passionate

getting out in Zuidas. Elze: “Last week we

the latest developments in food, though

about what they do and prepare a different

had two hundred visitors a day. Some of

you always have to translate and adapt

special every day. “This varies between

them are regulars who stop in for a nice

to your specific situation. You can dream

Asian, Middle Eastern, North or South

meal. We also get loads of international

up all sorts of things, but you also have

American and European. It’s super diverse

guests who come for a particular dish or

to deliver.”

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MEMBERS

JANUARY 2025

01. ABN AMRO 59. D&B The Facility Group 02. Accendium 60. De Brauw Blackstone Westbroek 03. Accenture 61. De Hypotheker 04. À Deauville 62. De Japanner 05. Acre 63. Deloitte 06. Adhoc Horecamakelaars 64. De Kredieter 07. AFC 65. De Pizzabakkers | Zuidas 08. AkzoNobel 66. De Thomas 09. Albert Heijn 67. De Uitsmijter 10. Albert Heijn Parnassusweg 68. Dentons 11. Alpha Security 69. Dickys Grand Cafe 12. amsterdam inbusiness 70. Ditt Officemakers 13. Amsterdam UMC 71. Doctor Feelgood 14. Amsterdam Eet 72. Donkey Republic 15. Amsterdamse Bos 73. Doppio Espresso Amsterdam Zuidas 16. Arcadis 74. Eden McCallum 17. Arnold & Siedsma 75. Edge Technologies 18. ARTZUID 76. Eefje Voogd Makelaardij 19. Asunaro Holland Interplan 77. Element Amsterdam 20. Avenue Services 78. Enterprise Netherlands 21. Avis Budget Autoverhuur 79. EMA (European Medicines Agency) 22. Awa Prenilla 80. Expat Center 23. BACK FOOD 81. EY 24. Bagels & Beans 82. Fam. Advocaten 25. Baker McKenzie 83. Ferilli’s Specialità UpTown 26. Bar Boele 84. Financial Offices 27. Bar Valdi 85. Flexform Amsterdam 28. Being Development 86. FLOW Real Estate 29. Betaalvereniging Nederland 87. Fornet International B.V. 30. BNP Parisbas Real Estate 88. Frans Otten Stadion 31. Boeren van Amstel 89. Freshfields Bruckhaus Deringer 32. Bolenius 90. Fris Makelaars 33. Boontje Advocaten 91. Frits Friday 34. Bouwens& 92. FSB Beveiliging 35. Bouwinvest 93. FYEO 36. Boyden Global Executive Search 94. Gelderlandplein 37. BPD 95. G&S& 38. Breevast 96. Gerrit Rietveld Academie 39. BREIKERS 97. Goede Doelen Loterijen 40. Bright Digital 98. Grand Café LIVING 41. Broersma Nieuwbouw 99. Grand Café Mahler 42. Bundel.it 100. Grand Prix Copyrette Printing & Design 43. Cboe Clear Europe N.V. 101. Greenberg Nielsen 44. CBRE B.V. 102. Greenberg Traurig 45. Changing Dishes 103. Green Business Club Zuidas 46. Cinema The Pulse 104. GREEN Gastrobar 47. Clean Center 105. Greenwheels 48. Clubsportive 106. Gustavino 49. CMS 107. GVB 50. Coffee & Coconuts 108. Hasta La Vista Baby 51. Cognito 109. Heidrick & Struggles 52. Commonwealth Bank of Australia (Europe) 110. Het Zwarte Fietsenplan 53. Corporate Housing Factory 111. HIND cooking 54. Cosmo Hairstyling 112. HOFF Amsterdam 55. Crossover (AM) 113. Hotel & Wellness Zuiver 56. Crowne Plaza A’dam South 114. Hourglass 57. Customized Media 115. House of Sports 58. Cyrille van Hoof Presentatiecoach 116. Houthoff

COLOPHON Foundation Hello Zuidas WTC Amsterdam Strawinskylaan 61 1077 XW - Amsterdam +31 (0)20 333 74 41 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, worldrenowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

117. Htel Serviced Apartments 175. Onemeeting.com 118. HVO Querido 176. Openbare Bibliotheek Amsterdam 119. IEF Real Estate 177. ORAM 120. IMA 178. Oranje Energie 121. InAmsterdam 179. Ox & Bucks 122. Industrious 180. Palo Alto 123. Infusion Clinics 181. PAN Amsterdam 124. Innside by Melia 182. Pancakes Amsterdam 125. In2Matrix 183. Papa’s Loft House 126. Jeroen 020 Training/Coaching 184. Partou Kinderopvang 127. Kindercampus Zuidas 185. Peak Development 128. KNAP Makelaardij 186. Pleo 129. König + Neurath (Nederland) A.G. 187. Poké Perfect 130. Kraft Heinz 188. Premier Suites Plus Amsterdam 131. KRNWTR+ 189. Projectorganisatie Zuidasdok 132. Lazzoni 190. Property NL B.V. 133. Lebkov & Sons 191. Provast 134. Leger des Heils 192. Q-Park Nederland 135. Le Grand George 193. RAI Amsterdam 136. Lexence 194. Regus 137. Lieven de Key 195. Renessence 138. Limon 196. Restaurant Showw 139. Lindenhoff 197. Restaurant Het Bosch 140. Lockerpoint 198. RGA International Reinsurance 141. Loyens & Loeff 199. Rialto 142. Luke Recruitment 200. Rivers 143. Lunshof Makelaardij 201. Rob Peetoom 144. Lyon Office Support 202. Robert Clinics 145. Maarsen Groep Beheer B.V. 203. Robert Walters 146. Magazine-Masters.nl 204. Roland Berger 147. Manhattan Bar 205. Rosarium 148. Market 33 206. Russell Investments 149. MBO College Zuid 207. Russell Reynolds Associates 150. Miele X 208. Sabic 151. Molteni&C|Dada Amsterdam Flagship Store 209. Salsa Shop 152. MOST 210. Salsa Zuidas 153. Move Amsterdam 211. Savills Amsterdam 154. Multicopy Amsterdam Centrum 212. Season-Flowers 155. MyoReset 213. Securitas 156. NatWest Markets 214. Selva 157. NDI ICT Solutions 215. Shinyu Body & Mind 158. Nederlandse Ver. van Banken 216. Simmons & Simmons LLP 159. Nedstede Real Estate 217. Sixt 160. NewGround Law 218. Smartphone Citywalk Zuidas 161. NH Amsterdam Zuid 219. Sonora 162. nhow Amsterdam RAI 220. SOS Kinderdorpen 163. Nicolaas Lyceum 221. Soupenzo 164. Niezink Finance 222. Specialists in Security 165. Nineyards Law 223. STACH 166. Nino’s Surinam Food 224. Stadsdeel Zuid 167. Norton Rose Fulbright 225. Stibbe 168. Novotel Amsterdam City 226. Stichting Jorisvrienden 169. NS Stations 227. Stichting Open The Doors 170. Okta 228. Strand Zuid 171. Oliver’s 229. Student Experience 172. Olympic Gym 230. Summertime 173. Olympisch Stadion 231. Sushito Zuidas 174. ONE-Dyas B.V. 232. SV RAP

Hello Zuidas invests in trees! How we do that?

Through our sponsorship for Trees for All, we plant trees that restore existing forests.

Zuidas Publishers WTC Amsterdam Strawinskylaan 151 1077 XX Amsterdam +31 (0)20 362 09 93 info@zuidaspublishers.nl www.zuidaspublishers.nl Copyright © 2025 Zuidas Publishers All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Editor-in-chief Editor Art Director Translation Final Editor Printed by Frequency

233. Symphony’s 234. Taalcentrum - VU 235. Tandartspraktijk Noordermeer 236. Taylor Wessing 237. Tax Consultants International 238. Taxicentrale Amsterdam (TCA) 239. The Boston Consulting Group 240. The Breakfast Club 241. The Office Operators 242. The July Twenty Eight 243. The Upside Down Amsterdam 244. Tierra 245. Topsport Amsterdam 246. TPEX 247. Trainmore 248. Tribes 249. Usespace 250. Urban Gym Group 251. Urban Salad 252. Use/Space 253. Vallée Amsterdam 254. Van der Valk Hotel Amsterdam Zuidas 255. Van Dijk & Ten Cate 256. Van Gool Elburg 257. Van Lanschot Kempen 258. Vascobelo 259. VEBEGO 260. Vermaat Groep 261. Vermaz 262. Vesteda 263. Victory Group 264. Von Poll Real Estate 265. VondelGym 266. VORM Ontwikkeling 267. Vrije Universiteit Amsterdam 268. VU | Griffioen 269. Wagamama 270. Watersportvereniging De Koenen 271. Welcome Home 272. Wild & The Moon 273. Wineboutique & Spirits 274. WYNE Strategy & Innovation 275. Wintertaling 276. WTC Amsterdam 277. WTCafé De Blauwe Engel 278. XO Optics 279. X2X Worldwide Express 280. YET 281. YouLinq.me 282. Zero Zero 283. Zone2Source 284. Zuidas Apotheek 285. Zuidas Art Projects 286. Zuidas gemeente Amsterdam 287. Zuidas Markt 288. Zuidas Publishers 289. ZuidasTravel.nl

Magazine Hello Zuidas is issued by Romy Lange Ruby van Oers & Sophia Etmans Emiel Brouwers • IMAGEAU Taalcentrum-VU Ellen Josée Westrik Magazine Masters Six times a year (bi-monthly)

Editors Romy Lange, Ruby van Oers, Sophia Etmans, Ilana Schmidt, Elisa Schouten, Gordana Todorovic, Carlo Wijers & Eduard Schaepman Photography Roxanne Wilm & Lynn Vaessen

Thanks to Margrethe Jonkman, Vrije Universiteit Amsterdam, Amsterdam Zuidas, Kroonenberg Groep, Gelderlandplein, Renessence, Eduard Schaepman, Carlo Wijers, Enterprise, Element Amsterdam Hotel, Maurits de Waal, WestInvest Gesellschaft (part of Deka Group), Arcadis, Spectrum Fund, Park Meadows, Breevast, RAI Amsterdam, Iconomi, Zadelhoff Development, Corporate Housing Factory, YOSAA, SOS Kinderdorpen, Stefan Titus, De Kleinste Reus, Apollo Hotel Amsterdam, Dentons, Advocatie, VORM, Elze Meijeringh & Clubsportive

Editorial advisory board Olivier Otten, Angela Ham, Elisa Schouten, Gordana Todorovic & Ilana Schmidt

Would you like to place an ad in Hello Zuidas Magazine? Please send an e-mail to info@zuidaspublishers.nl

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