#40 hellozuidas.com NOVEMBER â€¢ DECEMBER 2018
Saartje van der Made
Architect at Benthem Crouwel
Esther Wubben Real estate project leader at the Goede Doelen Loterijen
Zuidas orphan finally finds occupants - and gets a new lease on life!
HELP YOUR EMPLOYEES cycle to work
HELLO ZUIDAS MEMBERS
Contribute input on Verdi development Above and beneath the VU Campus:
PAST, PRESENT AND FUTURE
THE NEXT ISSUE IS SCHEDULED FOR 7TH OF JANUARY
600 NEW NEIGHBOURS IN ZUIDAS 600 employees of the Dutch charity lotteries’
up from 6,800 aluminium ‘leaves’ on top of which
organization Goede Doelen Loterijen have just
949 solar panels have been installed, generating
moved into their new premises on the corner of
enough energy to power 100 households for a year!
Beethovenstraat and Strawinskylaan. From offices
For this issue I interviewed Esther Wubben, the
dispersed across several buildings near Vondelpark,
organization’s real estate project leader, and Saartje
they have suddenly become part of our community
van der Made, the building’s designer at Benthem
in Zuidas. Will it be easy to settle into the swing of
Crouwel Architects. Esther and Saartje are both
things here? Will we be seeing them soon during
justly proud of this amazing project and shared all
Friday happy hours at De Blauwe Engel? And will
the ins and outs. They also encourage everyone to
they have their own top 5 best lunch joints in Zuidas
come see the building for themselves – and while
posted in the coffee corner by year’s end? Whatever
you’re there, grab a coffee at La Lotteria, the new
the future holds, the most sustainable renovated
‘local’ that’s open seven days a week and run by
office building in the Netherlands looks stunning, and
people who can use a boost onto the job market.
I’m quite sure there will be no regrets on that front! For Zuidas, this move marks another local milestone. With these new headquarters, Goede Doelen
A warm welcome to our new neighbours!
Loterijen is spearheading sustainability. The building has been renovated to conform to the latest
standards and sustainable construction methods,
earning it the highest BREEAM ‘Outstanding’
Editor-in-chief Hello Zuidas
certification. The roof is a real eye-catcher, built
Promoting good local connectivity is one of the key aims of Hello Zuidas. Now that the Noord/Zuid route is up and running, car commuters have a far cheaper, faster and cleaner way to get to Zuidas. The metro! However, many commuters need a little extra encouragement to make the switch. That’s why Zuidasdok, GVB and Hello Zuidas are launching a pilot to promote metro travel. Curious what participants have to say? Check out our social media channels for a video featuring Ghalem Reggani of Nine restaurant and cooking studio telling us about his experience of Noord/Zuid travel. Olivier Otten, managing director of Hello Zuidas
CONTENTS 07 Trending Topics Social Media #Zuidas 08 Coverstory Zuidas orphan finally finds occupants and gets a new lease on life! 12 Building the Future Amsterdam Zuidas, we love to inform you 16 Got a Minute? Public Space 18 Property Property news related to the Zuidas district, Amsterdam or the Netherlands 21 Dark Green in Zuidas Column Greg Shapiro 22 A solution for the tense housing market Htel Serviced Apartments 24 Finance Financial news related to the Zuidas district, Amsterdam or the Netherlands
26 28 30 35 37 39
“We added the 150th electric cab to our fleet” Hedy Borreman, Taxicentrale Amsterdam Hello You Hello Zuidas Members Meeting Hello Zuidas Agenda Legal News Legal news related to the Zuidas district, Amsterdam or the Netherlands “Hospitality at Zuidas” By D&B Facility Group An Amsterdam Zuid institution for more than 35 years Restaurant De Kersentuin
40 Hello Zuidas members contribute input on Verdi Development Hello Zuidas members meeting
43 Hello You Zuidas Run 45 News from Zuidas Sustainability 46 Are you peddling yet? Mobility 49 Looking for an alternative to the car? JUIZZ Amsterdam 50 Above and beneath the VU Campus Past, present and future 52 Architecture WTC Amsterdam 55 New Members Hello Zuidas welcomes the new members 56 Memo Board Update
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
WIL JIJ MET ONS VAN ZUIDAS HET NIEUWE CENTRUM MAKEN VAN AMSTERDAM? Hello Zuidas is de organisatie voor gebiedsmanagement in Zuidas. Daarin worden we gesteund door ruim 240 memberorganisaties. Wij dragen op tal van manieren bij aan een aantrekkelijk vestigingsklimaat. We richten ons daarbij niet alleen op het economisch belang, maar ook op bereikbaarheid, wonen, veiligheid, educatie, horeca, winkels, sport, kunst en cultuur. Eigenlijk alle terreinen die van een centrum een toekomstgericht centrum maken. Wij zoeken een ervaren (city) marketeer met een ‘hands on’ mentaliteit om die ambitie met ons te realiseren. Is je interesse gewekt? Bezoek onze website. We komen graag met je in contact.
Hello Zuidas WTC Amsterdam Strawinskylaan 61 1017 XW Amsterdam 020 - 333 74 41
YOU CAN FIND ON THESE ONLINE PLATFORMS hellozuidas @HelloZuidas @hellozuidas For employees of
companies who are member of Hello
Zuidas, it is possible to join our LinkedIn group or link as a contact.
Hello Zuidas has an iPad app that allows you to flip through the magazine. www.hellozuidas.com Free WIFI Hello Zuidas on Mahlerplein & Zuidplein
ESTHER WUBBEN - GOEDE DOELEN LOTERIJEN â€¢ SAARTJE VAN DER MADE - BENTHEM CROUWEL
Zuidas orphan finally finds occupants - and gets a new lease on life!
Esther Wubben - Goede Doelen Loterijen & Saartje van der Made - Benthem Crouwel Leaving behind offices in several historic stately homes on Amsterdam’s Van Eeghenstraat, the Goede Doelen Loterijen (Nationale Postcode Loterij, VriendenLoterij and BankGiro Loterij) recently relocated to Zuidas. The lotteries’ new premises are on the corner of Beethovenstraat and Strawinskylaan, where an old, vacant property has been transformed into the most sustainably renovated building in the Netherlands with a BREEAM Outstanding rating, the highest certification in the field of sustainable rebuilding. From this inspiring new workplace, 600 employees of the charity lotteries’ umbrella organization Goede Doelen Loterijen will be continuing their mission to shape a better world. Hello Zuidas sat down with Esther Wubben, real estate project leader at the Goede Doelen Loterijen, and Saartje van der Made, the architect at Benthem Crouwel who took charge of the design, to talk about this massive move. When and how did the Goede Doelen Loterijen
only to deliver a good plan, but also to guide the Goede Doelen
come to the decision to locate to Zuidas?
Loterijen throughout the process. Engaging their staff in the design
Esther: ‘Starting from the 1980s, we occupied several properties on
process gave us lots of additional input, which was a completely new
Van Eeghenstraat. We’re a large organization, three charity lotteries
experience for us. Going into the project, we had no idea how that
in all, and although we didn’t need to leave where we were, we all
would play out, but it worked very well.’
wanted to be together in one building. Also, the spaces for facilities were getting too cramped, there were not enough meeting rooms
How did you arrive at a design for the building?
and the company canteen was too small. In 2012 the idea arose to
Esther: ‘During the company Christmas dinner in December 2013,
start looking around for premises we could share. Over the course
immediately after we purchased the property, our president talked
of six months we looked at around 15 vacant buildings throughout
about how this new building had to embody the organization’s DNA.
the city. We expressly didn’t want a new-build, preferring a vacant
And he said the only way we could achieve that was if everyone
property inside the Amsterdam ring road and near a good public
contributed to the process. The next day, 130 of our colleagues had
transport hub. In the summer of 2013, hat led us, to this property. It
signed up to get involved. They were organized in several groups
was perfect: near the station, and it had been empty for some time. It
who spent two months brainstorming and coming up with all kinds
had actually been nicknamed ‘the orphan of Zuidas’. Its construction
of ideas. Sustainability, layout, workspaces and the neighbourhood
appealed to us straightaway; because of the configuration, you’re
and surroundings were all key topics. At the end of February, they
always close together. We acquired the building soon after that.’
presented all their ideas in everything from Prezis to scale models. That was brilliant! In the end we compiled all that input and drew up a
These last few years must have been
list to guide the final design.’
quite intense. What have they been like for you? Saartje: ‘Sure, it was a hectic period, more so than I’ve normally had
Saartje, what did this approach feel like for you?
with other projects. At the same time, it was one of the most unusual
Saartje: ‘We had a clear picture fairly early on of where we could go
projects I’ve ever worked on. First of all, the client was very closely
with this building, and an idea for the overall structure. It had to be
involved in the design process. When we were asked to submit a
aesthetically appealing, of course, but also to manifest the kind of
vision for the building, it became clear that we’d be expected not
organization this is. You can still see that it was an existing building to
Text Romy Lange • Photography Davien Hulsman • Make-up artist Alina Zuljevic (Rob Peetoom)
which a new section has been added. The roof is a real eye-catcher and contributes to the sustainability as a whole. We kept the new façades clean and simple, with plain glazed surfaces that make the roof stand out. We wanted the roof to let light filter into the building, like sunshine through treetops. Outside, we tried to create attractive green landscaping, and I think we managed to achieve that.’
How do the employees feel about the move and this new building? Esther: ‘Reactions have been unanimously positive! Our staff were
VIEW BUILDING FROM BEETHOVENSTRAAT
very much engaged in the process and everyone got to have their say and contribute to the new location. Our old location off Vondelpark was very pleasant and characterful, of course, but we were excited
• The building will have a green rooftop
about this move. There’s a lot going on in Zuidas. Now we get to be a
garden with nesting boxes for birds and bats.
part of that and we’re looking forward to it!’
• Inside the building is a worm hotel to compost waste material.
What will you contribute to the Zuidas district?
• Also on the roof are 949 solar panels.
Esther: ‘Something people in the neighbourhood really wanted was a nice
• The building has an indoor bike shed
restaurant where you could also take the family at weekends. Because
with space to stall 300 bicycles.
we also want to share this building with the locals, we decided to create a
• There are showers and dressing rooms
restaurant inside that’s open to the public seven days a week. It’s called
for employees who cycle to work.
La Lotteria and it’s run by The Colour Kitchen, which provides restaurant
• The whole interior design is by Yolanda Loudon of Loudon
employment training to people who are at a disadvantage on the labour
Living and D/DOCK, who joined forces to integrate upcycled
market.’ Saartje: ‘I hope there will be lots of interest in the building and
materials in the new interior.
that people will come by to have a look. It’s definitely worth it!’
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BUILDING THE FUTURE
PREPARATIONS FOR BRITTEN PASSAGEWAY
UNDER AMSTERDAM ZUID STATION ARTIST IMPRESSION BRITTEN PASSAGEWAY
During this first stage of construction of the future Britten Passageway, an impressive concrete ‘roof’ is being built at Arnold Schönberglaan. This will provide an additional tunnel underneath Amsterdam Zuid Station and provide access to the platforms. Opening onto Benjamin Brittenstraat, the
Mahlerplein between Beethovenstraat and
the train tracks. In the summer of 2019, the
subterranean tunnel also marks the first
Parnassusweg, a huge frame is being erected
massive structure will be thrust into position
visible component of the Zuidasdok project,
during the upcoming months which will carry
through the A10 motorway and underneath
following a long period of preparation at the
a concrete slab 2 metres thick and spanning
the tracks of what are currently platforms
offices of the ZuidPlus contracting consortium.
approximately 70 by 15 metres. This will form
2 and 3. Once in place, another two similar
Along Schönberglaan, which is just off Gustav
the roof over the passageway and floor for
structures will be built in the same spot.
Artists impression ZuidPlus
BUILDING THE FUTURE
METRO LINE 51 A project on this scale requires lots of building material to be brought on-site. An access road needs to be created along Parnassusweg, but this is problematic as metro line 51 (Amstelveen service) currently still loops underneath the A10 to
BUILDING AT TOP SPEED
the Zuid metro station. This section of the metro track will be shut
Outside the EY building,
down as of 2 March 2019 after which it will be dismantled. Until
the new premises for the
then, ZuidPlus only works at night when the tram is not running.
European Medicines Agency, which is leaving London due to the Brexit, are rising
at an unprecedented pace.
Zuidasdok includes extensive infrastructural modifications in
Construction of the building
Zuidas. The stretch of the A10 south motorway between the
core, housing the lift shafts,
Amstel and De Nieuwe Meer junctions will be widened from four to six lanes in both directions. Where it traverses the heart of Zuidas, it will be sunk underground. At ground level, Amsterdam Zuid Station will be fully renovated, with among other things the addition of a platform and two tracks for international trains and
started on 13 August; six
Amsterdam Zuidas Information Centre Central Hall, WTC +31 (0)800 5065 email@example.com www.zuidas.nl
weeks later, on 18 September, the building reached its highest point at 81 metres. The offices will be completed
further modifications for the tram and other public transport
in November 2019.
services. The project’s capstone will be a brand-new green zone. The slated completion date for the whole project is 2028.
Text Jos Moerkamp
Photography Marcel Steinbach
BUILDING THE FUTURE THE CANOPY OF TREES ON THE ARNOLD SCHÖNBERGLAAN IN FEBRUARY 2018
Olympisch stadion Scheldeplein
CLEARING TREES FOR ZUIDASDOK
Gustav Mahlerlaan VUmc
As previously reported, several thousand trees in the verges of the A10
south motorway and De Nieuwe Meer and Amstel junctions have to make
The project will not only be
way for the Zuidasdok project. Between November 2018 and March 2019,
uprooting local planting; after
some 8,000 will be felled.
finishing up Zuidasdok, the project
the felling season now under way.
makeover. Although there will
Mahlerplein, 630 trees were already
The felling will take a just-in-time
be fewer trees than at present,
chopped down this past February
approach, so trees that don’t need to
they will be better quality and
to allow construction of the Britten
be felled yet this year can be put off
therefore create a more vigorous
Passageway (see pp. 12/13). Ultimately,
until next season.
green landscape. The planting
14,400 trees have to be cleared. As trees
scheme will also be more diverse,
may only be felled from 1 November to
benefiting the local flora and
31 March, all those located in the site
Most of the trees slated for felling are
fauna. Last but not least, a raised
where works are planned in the period
not in good health, so chances that they
park, DokDakPark, will be built
up to 1 November 2019, an estimated
would survive replanting are slim and
alongside Amsterdam Zuid Station.
8,000 trees, have to be removed during
we will reuse the resulting timber.
Text Jos Moerkamp • Photography Marcel Steinbach
area will be given a new green Along Arnold Schönberglaan, off Gustav
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MINUTE? These days, there is loads to do and explore in Zuidas. To help you on your way, Hello Zuidas has designed a handy map giving a comprehensive overview of the district. For this edition, we polled people on their favourite hangouts. Want a copy of the map? Email us at firstname.lastname@example.org.
MYRTHE ZONDAG Business administration student at VU Amsterdam ‘Being a student at VU, I’m in the area regularly. There’s so much happening in Zuidas, and it’s always busy here. I grab a salad at SLA sometimes and I’m always struck by the Baker & McKenzie building - it’s really beautiful. All those modern Zuidas buildings are a contrast with the older VU main building, but I also like that in a way. I’m not sure if I can see myself hanging out in Zuidas in the future.’
HÅKAN LINDBORN WITH SON FRED Expats in Amsterdam ‘We recently moved to Amsterdam from Sweden because my wife got a job at Netflix, so now we live in De Pijp. Fred will be five soon and attends the Amsterdam International Community School in Zuidas. We like Amsterdam a lot, but we’re still new and busy exploring our environment. Looking at this map of Zuidas, there’s a lot more green around than I thought! Of course we use Google Maps, but I’m sure the Hello Zuidas map will help us discover new places.’
MICHIEL HAIGHTON Head of communication, Zuidas Amsterdam Development Office ‘The place I visit most often is the restaurant WeCanteen. But that’s mostly because it’s convenient, as it's close to my office at the WTC. Market33 is where I like to go with the family; everyone can order something from all the different counters. Pita Queen is a big favourite with my kids. My own personal favourite in Zuidas is Restaurant As. There’s a good vibe and the food is superb. StrandZuid is the go-to spot for warm summer evenings. The Hello Zuidas map will come in very useful. I know the area well, obviously, but I’ve already noticed some spots on here I’ve yet to discover!’
ANITA DIRKX & HELGA VAN DIJK Work at Shire Anita: ‘WeCanteen, Market33, Albert Heijn, Wineboutique & Spirits, Che Buono, Ox & Bucks and Simon Meijssen are all places we go to regularly. Some of our colleagues also mention visiting the salon near here sometimes. There’s certainly no lack of things to do and explore.’ Helga: ‘This Hello Zuidas map is ideal. In my mind, Zuidas is much smaller and less green. But clearly that’s not the case. When you look at the map, Zuidas has so much to offer!’
Text Romy Lange • Photography Jaiwey Nuij
PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features property news related to the Zuidas district, Amsterdam or the Netherlands. Send your property news to: email@example.com. Photography Lotte de Graaf
ARIE BOOMSMA’S VONDELGYM SIGNS FOR 1,400M2 IN THE ATRIUM Zuidas - TV personality Arie Boomsma will be opening the latest location of his fitness club on the ground floor of the Atrium in Zuidas. The multi-tenant property, now almost fully occupied, belongs to a fund managed by Amundi Real Estate. VondelGym’s arrival will extend the range of facilities on offer in the building and neighbourhood. It will be the club’s third location, after those on Overtoom and Wibautstraat.
APG TRADES ‘PRICEY’ ZUIDAS
EMA CORE OFFICE
FOR AMSTERDAM’S SLOTERDIJK
REACHES HIGHEST POINT
Zuidas - APG has announced it will be leaving the Symphony
Zuidas - In September, construction of the new European
Tower by Zuidas in mid-2021 to concentrate all of its
Medicine Agency (EMA) headquarters reached its highest
Amsterdam activities at its current premises on Basisweg
point. This marks a milestone in the EMA’s Brexit-
in Sloterdijk, home to 500 company staff. The pension
fuelled Amsterdam relocation, says the Dutch Central
administrator expects to save €85 million on real estate
Government Real Estate Agency, which is working hard
costs over a 17-year period as from the relocation date. At
to complete a bespoke office building plus convention
present, APG still holds a lease for 12 floors in one of the
centre for the EMA in Zuidas in a mere 18 months. The
two Symphony Towers, priced at approximately €385/m².
event was celebrated by raising the flags of the building
According to APG management board member Wim Henk
consortium (Dura Vermeer and Heijmans) and Central
Steenpoorte, the high rents and prestige of Zuidas no longer
Government Real Estate Agency on-site. If all goes
fit the firm: ‘As a pension administrator, we simply can’t
according to schedule, the EMA’s new Zuidas HQ will be
justify paying rents this steep.’
delivered in November 2019.
CBRE DEVELOPING OWN NEW OFFICE AT THE CORE Zuidas - In 2019, CBRE is to relocate to The Core, the company’s new headquarters in Amsterdam’s Schinkelgebied. It is converting a 50-year-old former auto repair shop into a ‘real estate lab’, where it will partner with clients to design future workplaces. The conversion itself is to symbolize the firm’s new approach to teaming with clients and staff. According to CBRE, extensive collaboration with clients and business partners is one of the most significant workplace trends happening now. Key features of The Core are a Client Lab and spaces designed around new working methods, including a Creative Camp devoted to generating innovative, rapid solutions for real estate puzzles. CBRE will also maintain a pared-down presence at its current location on Gustav Mahlerlaan in Zuidas.
NEW WTC TOWER CONSTRUCTION KICKS OFF Zuidas - Contractor Ballast Nedam started work on the renovation and expansion of WTC Amsterdam on 1 October, the same day demolition firm Beelen began dismantling the interior of Tower D, which will be integrated with a wholly new tower. The expansion will add another 32,000 m2 to the WTC complex. The new tower will be BREEAM-certified.
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Dark Green in Zuidas “Zuidas - Amsterdam’s Green Heart” …is not
Then there’s the Amstelpark - direct
And what better way to celebrate All Souls Day
a phrase anyone ever says. But Zuidas does
neighbor to Zuidas - where the truly quirky
than a trip to the graveyard? The Cemetery
have some nice, green options - even in the
Amsteltrein train runs on Wednesdays and
Buitenveldert is probably the biggest green
dark months of November and December.
weekends through November (Sundays in
spot in Zuidas you’ve never noticed. Nestled
For Sint Maarten (St. Martin’s Day), my
December). The engine is a reconfigured old
in between Fred Roeskestraat and the A10,
kids’ school always held a ceremony in
Volkswagen, modified for the mini rails. And
it’s surprisingly quiet and peaceful. Yes, it’s
Beatrixpark. At night. We’d build a couple
the rails don’t just take you on a trip through
Catholic, but it’s open to the public. The last
fires and heat up some chocolate milk for
the changing colors of autumn - they take
time I went, there was no religious test at the
the kids and gluhwein for the parents. Then,
you back in time, with an architectural tour
gates; just a friendly gent who reminded me
slightly tipsy, we’d be called upon to lead the
of all the mini-structures that were purpose-
the cafe was open as well. Yes, the cemetery
kids on a procession through the forest in
built for the Floriade Exhibition of 1972.
is a somber place. But as I exited and found
the dark. It really builds self-confidence for
Yes, back then people really thought these
myself in the middle of so many students
the kids when they’re the ones who have to
concrete and glass structures looked right at
getting out of school, I realized - sometimes I
rescue the adults.
home in the middle of the woods. SO Zuidas.
prefer hanging out with dead folks.
Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from Zondag Met Lubach. Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. His new show The Madness of King Donald: A Trump Tutorial comes to Amsterdam in February.
Photography Davien Hulsman
A serviced apartment offers companies
A SOLUTION FOR THE TENSE HOUSING MARKET
The economy is growing and talent is becoming scarcer. Many companies attract talented employees from abroad. As a result, the market of serviced apartments is taking a flight. Roger Wiersma is Business Development Manager at Htel Serviced Apartments for years and knows the market inside out. He shares his view on this development.
“Fifteen years of experience and our personal approach are highly appreciated by our customers. And Htel is leading when it comes to comfort and value for money.”
CAN YOU EXPLAIN THE
potential. A big change, I think, is the size of
the apartments of new providers. Many new
“Due to scarcity in the labour market, more
apartments are similar to a hotel room with a
international employees are coming to the
kitchenette. We find space very important. At Htel
Netherlands. Where companies used to own
a family can stay in a 90m2 apartment with at least
company residences, there is now an increasing need
two bedrooms. Of course, the Brexit also offers
for alternatives. Company residences are sometimes
opportunities for us. A development that we keep a
only used for 2 months a year and provide extra
close eye on.”
work for the HR and Facility department. Serviced apartment providers can relieve companies of this
ANOTHER DEVELOPMENT IS THE
burden and offer competitive rates in the process.
TENSE HOUSING MARKET. THIS MAKES
Their employees have a contact person 24/7 and as
THE CHALLENGE FOR COMPANIES
an employer you won’t be called on Saturdays with
EVEN BIGGER. DO YOU SEE A ROLE FOR
questions about the heating system, the nearest
SERVICED APARTMENT PROVIDERS HERE?
supermarket or a lock that doesn’t work.’’
“Due to the shortage on the housing market, many international employees are no longer able
YOUR HOME AWAY
AND FOR THE EMPLOYEES THEMSELVES?
to find a (permanent) home within a few weeks.
“After a long day at work they can relax on the sofa
As an employer, you can of course choose to let
and prepare their favorite dish from home in their
employees stay in a hotel for weeks or months at
private kitchen. And the apartments simply offer
a time. But it can lead to stress among employees.
one of the largest
more space than a hotel room. Serviced apartments
They have to eat out every day, there is a cleaner in
providers of serviced
offer an alternative between staying in a small hotel
their room every day and they don’t have a private
apartments in the
room for a long time and renting an apartment for at
space to receive guests. Serviced apartments do
least a year (when you only need it for 3 months).’’
offer these advantages. A short or extended stay in
you like to know
a serviced apartment, with the services you expect
more about the
WHERE ARE THE OPPORTUNITIES?
in a hotel, therefore offers a solution for the tight
“In recent years, new players have entered the
housing market. That shortage will not disappear in
market. Investors and hotel chains see the
the coming years.”
FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: firstname.lastname@example.org. Photography Lotte de Graaf
AMSTERDAM TAKES BACKSEAT TO OTHER CAPITALS Zuidas - According to figures released by the OECD, the global forum of industrialized countries, one-fifth of the Dutch economy is vested in greater Amsterdam. Specifically, the Dutch urban conglomeration contributes 21% to the country’s GDP (gross domestic product), making Amsterdam less important to the national economy in comparison with to most other European capitals. Athens and Budapest, for example, currently generate almost half of their nations’ GDP. In the period 2000-2016, nearly all European capitals increased their share of GDP. In the Netherlands this was 8%, and in Norway as much as 21%, whereas Portugal, Belgium and Austria actually saw their capitals’ relative share in the domestic economy decline.
WOMEN WORK FEWER YEARS THAN MEN,
BUT THE GAP IS CLOSING
30% TO DUTCH ECONOMY
Zuidas - Dutch women not only put in shorter weeks than
Zuidas - A new study by Statistics Netherlands (CBS) is
their male counterparts, but also work fewer years of their
a feather in the cap of Prime Minister Mark Rutte who
lives. According to Statistics Netherlands (CBS), Dutch
has spent the past several months emphasizing the
women clock 26 hours a week on average, compared to
importance of multinational corporations for the
31 hours for the average Dutch man. Now Eurostat figures
Dutch economy. Whereas multinationals constitute
further reveal that men in the Netherlands work 42.5 years
approximately 1% of the country’s active enterprise,
of their lives, compared to 37.6 years worked by women.
their economic and social importance is far greater.
However, this gap has been narrowing in recent years. Where
Corporations with holdings in two or more counties
men worked on average 7.2 years longer than women in
generated some 30% of the Dutch economy’s overall
2000, last year the difference was down to 4.9 years. This puts
added value in 2016; according to CBS, most of them are
the Netherlands on a par with the rest of Europe.
CHINA WIDENS DOOR TO DUTCH COMPANIES Zuidas - The administration in Beijing will be making it easier for Dutch companies to do business in China, announced Premier Li Keqiang during a recent joint press briefing with Dutch Prime Minister Rutte. Applications from Dutch businesses looking to establish operations in China will be fast-tracked, Li assured Rutte during talks. The Chinese premier also pledged the removal of foreign equity restrictions for Dutch companies.
WORLD BANK STRESSES EDUCATION AS ENGINE FOR ECONOMIC GROWTH Zuidas - Economic growth demands more domestic investment in education – not only in developing countries, but also in highly industrialized nations like the Netherlands, where performance is lagging behind potential. According to the World Bank, a highly skilled workforce is an imperative to compete successfully in the global marketplace. This, in a nutshell, is the message of the World Bank’s latest Human Capital Index, just out, which uses health indicators and data on education quality to ‘measure how much countries lose in economic productivity by underinvesting in their people’.
“WE ADDED THE 150TH ELECTRIC CAB TO OUR FLEET”
Founded in 1957 as the ‘Central Office for Taxis’, today TCA (Taxicentrale Amsterdam)
a healthy business. We’re a professional
has grown into an innovative company with an extensive network of drivers. TCA is
organisation and very determined to carve
also in the lead when it comes to key issues like sustainability and is working hard to
out our position in Amsterdam. There’s a lot
expand its electric taxi fleet. Hello Zuidas caught up with TCA director Hedy Borreman:
happening and changing in this industry in
‘Striving for a sustainable market is an ambition that has my wholehearted support.’
terms of market developments, particularly in big cities like this one.’
PIECE OF HISTORY
were united in a central association,
Hedy takes us back to the year 1957: ‘That’s
which in 1995 became the private limited
CHANGING WITH THE TIMES
the year the Central Office for Taxis was
company TCA. As many people know,
Hedy tells us that TCA is committed to offering
established. After the Second World War,
we’ve known some turbulent times. But
clients added value in mobility in the very
Amsterdam passed its first municipal
after an intervention by the enterprise
broadest sense of the word: ‘Among other
taxi regulations. The drivers at the time
appeals court, TCA has gone on to become
things, we make every effort to keep our
drivers informed about possible congestion
ask drivers to run the meter. Another is the
Tesla for our VIP and business fleet, but
surrounding scheduled events. Our own
Schiphol fare we introduced, which constitutes
also at steps Mercedes may take. Obviously,
drivers also help to keep everything running
a fixed rate of €37.50 for a cab ride to Schiphol
our drivers have their own opinions about
smoothly during events at RAI Amsterdam, for
Airport. Plus, because we’re affiliated with Taxi.
this too. We decided to go electric because
example, and they always manage to do so,
EU, you can use this app all across Europe.
that’s clearly where the emphasis is coming
thanks to our close coordination with RAI. I
Really, we’re always looking at ways to adapt
to lie. Hydrogen also seems to be a very
joined TCA in 2016. It’s a challenging job – I’m
our services to our target group.’
good alternative. We’ve also signed a
leading an organisation that was established
green covenant with Amsterdam to fuel
forty years ago, so it’s vital that we continue
the greening of this city. Striving for a
to keep pace with new developments and
As the metro market leader, TCA feels a duty
sustainable market is an ambition that has
to set the right example in Amsterdam’s
my wholehearted support.’
taxicab market. Recently, it added the 150th
electric cab to its fleet. Says Hedy, ‘When
Among those recent developments is the
I’d just started at TCA, we began offering
new TCA app. ‘We launched it last year’, Hedy
these cabs and guiding our drivers through
Download the TCA app, call
continues. ‘This app is extremely user-friendly.
the process. The first leases are set to end
+31 (0)20 777 77 77 or visit
You can see exactly what the cab fare will
in March, so I’m very curious to see what
amount to beforehand, but you can also still
will come next. We’re looking primarily at
Text Romy Lange • Photography Jaiwey Nuij
Menno van der Veer, Olivier Otten, Gregor van Lit & David Bout (moderators)
Maryse Martins (Hello Zuidas), Menno van der Valk (ORAM), Floor Beeren (Hello Zuidas)
Sebastiaan Hulshoff (CBRE) & Michiel Burggraaff (ENGIE Services)
Jaap Snellen (CBRE) & Grardie Akkerhuis (Lebkov & Sons)
Members Meeting Hello Zuidas
HELLO ZUIDAS MEMBERS MEETING Chris van Hattum (NDI ICT) & Christiaan Huijg (WTC Amsterdam)
Erik Maitimo (GVB) & Rein Aarts (Breikers)
17 September 2018 @ Novotel • More than 150 members attended the meeting at the Novotel hotel. • The meeting focused on the Verdi subdistrict. • Members could share ideas and input for the development plans. • After the meeting, members caught up over drinks.
Michael van Sunder & Wouter Huis (NDI ICT)
Jennifer van der Lingen & Ilona Vijn (Trigion)
Middle: Michael Berendsen (Corporate Housing Factory), right: Arjen Erenst (Syntrus Achmea)
David Bout (City of Amsterdam) & Jurriaan van den Eijkhof (ORAM)
Anne Vijfhuize & Anne Peters (Young Capital)
Casper Klap (Regus) & Calvin Choi (Market33)
Salóme Willemsen & Arnoud Hoogendoorn (Financial Offices)
Photography Jaiwey Nuij
Thursday 13 December END OF YEAR EVENT (MEMBERS ONLY) @ Art Chapel
Hello Zuidas members are cordially invited to our End of Year Event, on Thursday December 13th, from 5-7 pm at the Art Chapel. This year, the event will revolve around Art Zuid, one of the most notable art initiatives in Zuidas. We will reflect on what art means to Zuidas, especially in times of rapid change and development, and we will look forward to next yearâ€™s edition of Art Zuid. For more information send an email to: email@example.com.
Photography Jelmer Jeuring
AGENDA NOVEMBER • DECEMBER
Through 31 January 2019 SOUTH WINTER TERRACE IN ASPEN @ Crowne Plaza Amsterdam South Aspen during the winter months awakens Throughout November
the senses like no place else. By day,
DOCTOR FEELGOOD ZUIDAS TRYOUT
people hit the slopes, where fresh
@ Doctor Feelgood Zuidas
snowfall gleams under brilliant blue skies.
Need a brief escape from the daily rat
By night, crackling fires and steaming
race? Book your custom-made massage
drinks bring friends and families together.
with one of our professional therapists!
Celebrate this year’s holiday season in
Throughout November, Doctor Feelgood
rustic Colorado style at Crowne Plaza
is offering tryouts for new customers on
Amsterdam - South! For questions,
their location in Zuidas. Book using code
inquiries or to request a brochure,
DFZUID and enjoy 30 minutes free of
contact the Crowne Meetings team:
charge! More info: doctorfeelgood.nl.
020 (504)3616, firstname.lastname@example.org.
Want a green ride to these events?
Order a Green TCA Taxi at no extra cost!
Through 25 November
FREE LUNCHTIME MEDITATION
@ Gerrit Rietveld Academie
Business life is demanding: heavy
Gerrit turns 50, Willem only 28 is
workloads, fast-paced change and
the title of the dual anniversary
MOVIES FOR EXPATS
the diversity of tasks. How do you
exhibition of the Gerrit Rietveld
@ Rialto Cinema
stay centred? Press Pause: train your
Academie and the Sandberg
Would you love to attend some of the
mind and your attention span with
Institute. This retrospective show
beautiful films Rialto is screening, but
Mindfulbizz! Come join our FREE sessions:
highlights the academy’s many
don’t understand all the foreign languages
- Every Monday/Friday 12:30-1pm
facets, with displays of archival
and can’t read Dutch subtitles? Here’s your
material and work by students,
chance to see some of these wonderful
- Business attire
alumni and instructors in and
films anyway, because on Monday they will
- Clubsportive membership not
around the campus building.
be screened with English subtitles! Check
necessary, sign up at reception
Admission is free of charge.
out the programme at: www.rialtofilm.nl.
More info: www.mindfulbizz.nl.
More info: rietveldacademie.nl.
Send your agenda to email@example.com.
Friday 9 November
Tuesday 13 November
GREEN ELEPHANT WORKSHOP
REAL ESTATE BREAKFAST SESSION
@ Zuidas Amsterdam
Circular business models, new
In this Real Estate Breakfast Session,
collaborative alliances with customers
experts take a critical look at new-builds
and chain partners, novel conceptual
and the question: If the Amsterdam
frameworks... what does it all mean,
metro region is to accommodate top
what’s the impact, and what are the
international companies and agencies,
opportunities for my enterprise? The
it needs to break ground on new
Green Elephant workshop challenges you
developments today – are new offices a
Wednesday 14, 21 & 28 November
to delve into these questions with the
requisite for new business? Register at:
CIRCO design methodology and the aid of
@ Market 33
an experienced professional expert. You’ll
HELLO ZUIDAS EVENT
work in cross-generational, cross-sector groups to translate your newly-acquired
Wine Wednesdays at Market 33 are the perfect excuse to pause during your busy working week for a delicious and well-
knowledge and insights into a relevant
deserved glass of wine, or two... November
case. More info: www.circl.nl.
needn’t be cold and dreary with Wine Wednesdays to look forward to all month long! More info: www.market33.nl.
Thursday 13 December END OF YEAR EVENT (MEMBERS ONLY) @ Art Chapel Hello Zuidas members are cordially Friday 9 November & 14 December TGIF @ The Basket Every second Friday of the month The Basket hosts the most fantastic post-work drinks in all of Amsterdam. The perfect way to cap the week with colleagues, friends or classmates over a smooth G&T or an ice-cold pitcher to share. More info: amsterdam.thebasket.nl/bvhw/.
invited to our End of Year Event, on Thursday December 13th from 5-7 pm at the Art Chapel. This year, the event will revolve around Art Zuid, one of the most notable art initiatives in Zuidas. We will reflect on what art means for Zuidas, especially in times of rapid change and development, and we will look forward to next year’s edition of Art Zuid.
Thursday 15 November OPENING ENGEL & VÖLKERS ZUIDAS @ George Gershwinlaan 687 Engel & Völkers is opening a third office in Amsterdam! Drop by on 15 November from 5:30 to 7:30 pm to toast the opening of the property agent’s newest location, in Zuidas. For an invite, please email firstname.lastname@example.org.
AGENDA NOVEMBER • DECEMBER Thursday 29 & Friday 30 November CONFERENCE: BRAINS,
Friday 16 November - 4 January 2019
Thursday 22 November
LEGAL PUB QUIZ
@ VU Main Building and Zuidas
@ Restaurant Nine
Feel like an evening of pub quizzing with
As they expand, VU Amsterdam and Zuidas
@ Atrium Zuidas
colleagues that puts your legal brain to
are converging to shape the economic and
Photographer Milan Hofmans has put
the test? Sure, it’s fun, but... you’ll also
knowledge centre of the Amsterdam metro
together a sensational exhibition on the
be vying against teams from fellow legal
region. What are the spatial and social
history of Tabsch, a shameless Dutch
firms and organizations! Drum up some
visions driving that development? Is there
gossip magazine. The exhibition is
colleagues and enter your Legal Pub Quiz
a shared policy agenda? And what are the
accompanied by a stunning catalogue.
team to prove you’ve got what it takes to
parameters of this courtship? Is science for
This large-scale photo show can be seen
beat out all competitors on 22 November
sale? This two-day conference explores the
daily from 16 November 2018 through 4
in Amsterdam. Participation is free and
past, present and future of the relationship
January 2019 on the ground floor of the
includes drinks and nibbles! If your team
between VU and Zuidas and between
south tower of the Atrium, Parnassusweg
wins first place, you’ll be driving around
academia and business. Organization:
707. More info: www.tabsch.nl,
in a sleek new Jaguar or Land Rover for a
CLUE+ in association with VU Corporate
week! Sign up now at
Real Estate and Facilities, GEWINA, the
Stevin Centre, IXA VU-VUmc and Centrum Èthos. More info and to register: www.vu.nl/nieuws-agenda.
Wednesday 28 November Tuesday 20 & 27 November
Friday 30 November & Saturday 1 December
JOHAN CRUYFF INSTITUTE
@ De Nieuwe Poort
Safaripark Zuidas is a play about the
@ Restaurant Het Bosch
@ Johan Cruyff Institute,
Dutch business district that epitomizes
the 24/7 economy: Zuidas! Where people
This November, the biggest names of the
Get acquainted with Johan Cruyff’s vision
stagger under heavy workloads, not
80s-era Dutch culinary world are taking
and how it is applied in the Institute’s
knowing in the morning if they’ll still have
over Het Bosch Waterfront Kitchen. With
varied curricula during these information
their jobs that night. Laced with humour
a collective 11 Michelin stars, they’ll be
sessions, also take advantage of the
and irony, this original play touches
cooking their signatures dishes for guests
unique opportunity to learn more about
on all the facets and foibles of working
to enjoy as part of a truly stellar menu
the options, material and wide range
life, and proves there’s much more to
at Het Bosch Waterfront Kitchen on 30
of programmes on offer. More info:
Zuidas than worn-out clichés. More info:
November and 1 December. More info:
Send your agenda to email@example.com.
Tuesday 4 December TAXCI AFTER LUNCH SESSIONS @ WTC Amsterdam The TAXci After Lunch Sessions are 30-minute presentations during which consultants from Tax Consultants International take you inside a range of specific sectors and offer tips and advice. For info about all the topics, take a look at the website: www.taxci.nl/after-lunch-sessions.
Friday 7 December
20 December - 13 January 2019
DANCE MARKET – SINTERCLAUS
@ Market 33
@ Amsterdam RAI Theater
DanceMarket is the place to be after work
The classic musical CATS is coming to
on Friday nights. With the best drinks,
Amsterdam for three weeks only this
lots of tasty nibbles and food stands, this
December. Catch this London West
party has it all. Don’t miss the all new
End production in English with friends,
Sinterclaus edition on 7 December! More
family or business partners as part of
a special package. A range of packages are available for groups of 10 or more, including your own dedicated host(ess) for the evening. For more info, email firstname.lastname@example.org or phone +31 (0)20 21 01 636.
Tuesday 4 December SYMPOSIUM: IT’S ALL ELECTRIC @ Green Business Club Corporate fleet owners are the drivers of the transition to zero-emissions mobility
Wednesday 12 December THE STORY OF CHRISTMAS
Friday 21 December
BLAUWE ENGEL CHRISTMAS PARTY
in this country. Now the time has come to
It’s time again to reflect on a year that
scale up the so far cautious introduction
(probably) sped by, and to look ahead at
Mark your diaries for the Christmas party
of electric vehicles and switch the
what the next year has in store. How does
of the year in Zuidas on 21 December at
transition into high gear. For the
your life fit into the greater whole, the
Café De Blauwe Engel in the World Trade
Netherlands to stay in the vanguard, we all
bigger story? And how can the Christmas
Center – an institution in Amsterdam’s
need to contribute: central and municipal
story help you to understand it? In the
Financial Mile. Join the fun and grab a
governments, the business sector and
week before Christmas, Ruben van Zwieten
drink while enjoying a mix of musicians
civil society organizations. During this
tells the Story of Christmas. Not the familiar
and performers. The party starts at 5 pm
one-day symposium, you’ll get updated
tale of the baby Jesus, but an engaged and
and continues all night long. You can also
on the latest developments and hear how
engaging personal vision on life here and
book at standing table for you and your
they’re being put into practice. More info:
now. Interwoven with music and followed
colleagues or BFFs. More info:
by drinks at De Nieuwe Poort.
@ De Blauwe Engel, WTC
DATA SUBJECT ACCESS REQUESTS DELIVERED BY KLDISCOVERY
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KLDiscovery takes the pain away from clients by handling the end-to-end DSAR process through cutting-edge technology and expert personnel. We have been inundated with DSAR projects since the introduction of the GDPR on 25 May 2018; sometimes handling more than 30 DSARs per week for single clients. KLDiscovery can help you with some or all of the following: - Collaborate on a strategy of dealing with DSAR requests - Identify relevant data sources - Collect data in a forensically-sound manner - Provide expert technology to search, de-duplicate, redact and review data to boost response times and the accuracy of responses - Have the data reviewed by our low-cost contract lawyers - Prepare and produce the data to the requestor in a compliant format We can do all of this at low ﬁxed-fees to keep costs proportionate. To learn more about KLDiscovery’s DSAR services, please call +31 20 3013300 or email email@example.com.
NEW COURT AMSTERDAM
HASNAA BENI DRISS WINS FIRST LOYENS & LOEFF LAW & TAX ECHO AWARD The very first Loyens & Loeff Law & Tax ECHO Award, a new prize for stellar students with nonWestern backgrounds, was awarded to Hasnaa Beni Driss. A private law student at the University of Amsterdam, Hasnaa was born in Morocco and moved to the Netherlands at the age of three. In its report, the jury lauded ‘her immense perseverance and demonstrable leadership, elevating
MARTIJN SNOEP APPOINTED
her to a cum laude student’. About the award, Bram Linnartz of Loyens & Loeff says, ‘Like ECHO,
NEW ACM CHAIRMAN
we believe in the power of diversity, and that led to this partnership with ECHO’.
De Brauw Blackstone Westbroek partner and former managing partner Martijn Snoep has bid the law firm adieu after 26 years
DENTONS BOEKEL REAL ESTATE TEAM TRANSFER TO GIJS HEUTINK
to become chairman of the Netherlands
Sonja van der Kamp and her team of Anique Bergers and Niels van Tamelen transferred from
Authority for Consumers and Markets (ACM)
Dentons Boekel to the law offices of Gijs Heutink Advocaten as from 1 September. Van der
as from 1 September. Snoep joined De
Kamp joined Dentons Boekel in 1995, making partner in 2006. Her team is specialized in civil
Brauw in 1992, where he was partner of the
property, commercial tenancy and retail law. Following its 2017 merger, Dentons Boekel
firm’s international EU and competition
made headlines by attracting a string of teams from competitors. Its main ‘supplier’ was
law practice. From 2010 to 2016 he was De
Baker McKenzie, who lost eight tax and banking & finance lawyers, including five partners, to
Brauw’s managing partner. Based in The
Hague, ACM has around 550 employees.
BILDERBERG GARDEN HOTEL
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overnight stay with a dinner for two in Restaurant De Kersentuin! May we take your reservation? +31 (0)20 570 56 55 or via email@example.com for requests and reservations. Dijsselhofplantsoen 7, 1077 BJ Amsterdam +31(0)20 570 56 00 firstname.lastname@example.org This deal applies to bookings made before 31 March 2019
Hospitality at Zuidas
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Are you a decision maker at Zuidas? And are you wondering how
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RESTAURANT DE KERSENTUIN:
an Amsterdam Zuid institution for more than 35 years
EMANUEL ROCHA & PATRICK KESSLER
Culinary delights await you just a stone’s throw from Zuidas, at Restaurant De Kersentuin. A local institution for more than 35 years now, more recently the restaurant has been exploring uncharted, exiting new territory. Chef Patrick Kessler rules the kitchen and devises delicious menus. Food and Beverage Manager Emanuel Rocha coordinates the whole front-of-house experience. Together, they form an ironclad team! Patrick and Emanuel filled Hello Zuidas in on what guests can look forward to at Restaurant De Kersentuin. PERFECTION IS IN THE DETAILS
where needed. Our guests are our number one priority, of course, and
Patrick has been the restaurant’s chef for a year now. ‘This has
it’s down to us to decide how to offer them the very best service’. Patrick:
been a very instructive year for me. I'm backed up by a large team,
‘One of the main things, I think, is to always listen to your guests. Are
which lets me perfect every detail. Our menu changes every three
they here for business or pleasure? If you don’t want to be disturbed,
weeks to ensure our guests can enjoy plenty of variation. And, of
we’ll make sure of that, or if you’re on a tight schedule then we’ll plan
course, it reflects the seasons too. Recently we hosted a truffle event
accordingly. I’d encourage the Zuidas crowd to hurry on over, because
paired with a wine master class. At the moment, we’re planning for
we’re putting a dish of slow-cooked pheasant served with sauerkraut
Christmas and looking at the different kinds of meat we can present
and a bowl of broth on the menu shortly that was a very big hit last year!’
in the period ahead.’ Emanuel adds, ‘We get a very mixed group of dinners here. Aside from the restaurant there are also three rooms downstairs available to hire for meetings. It’s important to us to offer
RESTAURANT DE KERSENTUIN
perfect service alongside flexibility.’
Dijsselhofplantsoen 7 1077 BJ Amsterdam
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Patrick and Emanuel form a complementary team. ‘We’re around each
other every day’, explains Emanuel, ‘so we can fine-tune one another
Text Romy Lange
Hello Zuidas members
CONTRIBUTE INPUT ON VERDI DEVELOPMENT
Zuidas is exploring the future development of the area between Amstelveenseweg, de Schinkel and De Nieuwe Meer, recently christened the Verdi subdistrict. Fanning out around a marina, the area is known among people who already live or work here as the city’s ‘hidden gem’. It forms a bridge both between Amsterdam and its more rural environs and between the eastern and western parts of the city. During the Hello Zuidas Members Meeting in mid-September, members were invited to share their ideas on the subdistrict’s development. Hello Zuidas Foundation director Olivier Otten co-chaired the meeting with Menno van der Veer (moderator). David Bout and Gregor van Lit attended on behalf of the Municipality of Amsterdam, where they are working on this project, and gave a brief presentation about Verdi. Plans are to integrate Verdi in the urban fabric
of a location with many different owners.
Gregor explained that Amsterdam is growing
through a three-pronged policy of linking,
Already settled in Verdi are the Zuid sports
rapidly and needs more housing and facilities.
densifying and greening, simultaneously
facility, Tripolis, IJsbaanpad Noord, Infinity,
Verdi in particular is a unique spot with unique
creating space for housing, offices and facilities.
the GWL urban eco area, Meerparc and the
potential. The subdistrict will be drawn into the
David and Gregor discussed the complexities
Frans Otten Stadium. What is the impetus for
fabric of Amsterdam to make the city yet more
posed by what constitutes a transformation
the area’s further development? David and
diverse and dynamic.
VERDI: 1. Should stay open to
car commuters (53%)
2. Offers potential for restricted-traffic development (47%) HELLO ZUIDAS MEMBERS MEETING AT NOVOTEL
FACILITIES IN AND AROUND THE MARINA:
Hello Zuidas members were filled in
WITH REGARD TO THE MARINA,
1. Would be enhanced by a
on the plans for Verdi and watched
THE MUNICIPALITY SHOULD:
video’s with testimonials of different
1. Develop a solid vision for
2. Should remain devoted
stakeholders. This helped to form an
opinion of the future development
2. Allow private owners free reign to
of Verdi. Members were asked to
the marina’s future (65%) develop it themselves (35%)
choose between the following pairs of alternatives:
venue like Hannekes Boom (84%) solely to water sports (16%)
AS PART OF THE ‘SPORT AXIS’: 1. Low-income championship
GREEN SPACES IN VERDI:
athletes should receive priority for housing in Verdi (18%)
1. Should remain a wilderness as
THE MARINA PREMISES SHOULD:
2. Everyone seeking housing in Verdi
1. Become a public recreation area
2. Should cater to the built
for all of Amsterdam (79%)
much as possible (61%)
should be given equal preference (82%)
2. Stay a hidden gem for people to
discover on their own (21%)
GREEN ISLANDS LIKE THE
Would your organization like
ELSENBOSJE WOOD AND
to contribute to discussions
AS PART OF THE ‘SPORT AXIS’:
about area developments like
1. It would be good for business to create a
1. Offer prime opportunities
this and to become a member
for green recreation (37%)
of Hello Zuidas? Get in touch via
2. Should stay reserved for flora
Verdi identity around ‘sport’ (69%) 2. Verdi does not need to define any more specific identity within Zuidas (31%)
Text Romy Lange • Photography Jaiwey Nuij & Kees Winkelman
and fauna (63%)
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ZUIDAS RUN 28 September 2018 @ Zuidas • This was the 10th edition of the yearly Zuidas Run. • It was a fantastic event combining athletics, networking and entertainment at Gustav Mahlerplein. • More than 1,300 entrants ran the 5K and 10K and stayed for the fun Cooling Downtown Afterparty. • The event was organized by House of Sports.
Photography MNO Photo
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wellness in dental care Gustav Mahlerplein Zuid 116 Visit us and register online at vandeveerdentists.nl or call 020-6623071
18092_Vd Veer Adv_185x127,5_final.indd 1
OF OLYMPIC SPORTS
Olympic Stadium Amsterdam * since 1928 * is the icon of Olympic sports in The Netherlands and the right place for new inspiration. Many organisations already chose Olympic Stadium Amsterdam, for the allure of a sporty, yet nostalgic atmosphere. Our portfolio of spaces and facilities enables us to offer a tailor-made experience for our guests.
The Olympic Stadium is a multipurpose venue of National Heritage, where an enthusiastic team is ready to realise your ideas. The conference rooms can easily be combined with an activity on the â€˜holyâ€™ field or track. End your day in style with a BBQ on the VIP Terrace!
Inquiries & brochure: firstname.lastname@example.org or (020) 305 44 00.
EXPERIENCED BY * UEFA * NIKE * HOUSE OF SPORTS * COCA-COLA * ING * EY * KNVB * SAMSUNG * RANDSTAD * ALDA EVENTS
SUSTAINABILITY NEWS GO ELECTRIC Is your organisation looking for more sustainable mobility options? Then you won’t want to miss environmental organisation Natuur & Milieu’s symposium It’s all electric. In just one day you’ll catch up on all the latest e-mobility developments impacting business fleet owners, complete with recent case examples. Be brought up to speed with the hurdles and pitfalls of transitioning to electric mobility, along with effective techniques to avoid them. Attendance is free of charge: 4 December, 9:45 am to 4:30 pm, at the Amsterdam public library. More info: Natuurenmilieu.nl/its-all-electric.
WASTEWATCHERS PROJECT REDUCES FOOD WASTE BY 8% In an effort to combat food waste in Zuidas, GBC Zuidas joined with Wastewatchers early this year to launch a targeted project. Seven companies in Zuidas and their caterers took part. By closely monitoring how much food goes to waste in every lunch meeting, the caterers were able to gain a good overall picture of more and less popular menu options. Fruit and beverages were main culprits, but lots of salads also ended up in the bin. Since adjusting their menus, the caterers have been able to cut food waste by eight per cent. As well as curbing waste, keeping track of what customers choose in company canteens can ultimately also save big on money. More info: Wastewatchers.nl.
LEARNING FROM BEES Did you know there are two beehives buzzing on Accenture’s green roof? Sponsored in partnership with Workplace and ISS, the hives are being leased from Beelease, an organsation that supplies and maintains beehives at a wide range of corporate locations. Its mission is to raise awareness about shrinking bee populations worldwide. This is a bigger problem than most people realize, because bees are essential to pollinate plants and trees. The initiative motivated Laura van den Hurk of Accenture to take a course in beekeeping offered by Beelease: ‘They’re fascinating creatures. They all work together, each doing its own job, which actually changes over the course of their short lifespans. The bees are teaching me a great deal!’ Want bees in your garden or on the company rooftop? Check out Beelease.nl.
Maartje Oome is communications advisor for Green Business Club Zuidas, a district that has businesses cooperating in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.
Text Maartje Oome
Nine out of ten workers report struggling to cope with the psychological demands of work. A number of leading studies have proven that cycling can reduce stress and anxiety, prevent burnout and help fight depression.
HELP YOUR EMPLOYEES CYCLE TO WORK
ZUIDAS HELPS EMPLOYERS! HOW?
As an employer, you can offer financial incentives to make cycling an
• Cofinancing for bike parking.
attractive option for your employees. How? There are several options:
• Are you paying for bike parking spaces or shower facilities for
• A reimbursement for the cost of purchasing a bicycle. This is taxfree under a work-related expenses scheme; either net (in which case the employee pays nothing), or gross (the cost is deducted from the employee’s gross salary).
cyclists? You may qualify to receive financing for 50% of the implementation costs, up to a maximum of €25.000. For details, contact Hello Zuidas (email@example.com). • Customized advice.
• A tax-free kilometre allowance of up to €0.19/km. • An interest-free loan for the purchase of a bicycle or e-bike.
To learn more about how an active
• A hybrid option: employees use their KM allowance to pay off the
bicycle policy could boost your business,
interest-free loan. • Reward kilometres cycled with additional leave. For more on measures to promote cycling, see the Fietswijzer on www.natuurenmilieu.nl or www.3pm.nu/fietsstimulering (in Dutch).
request customized advice from Breikers (firstname.lastname@example.org) – no obligations.
Are you peddling yet? E-cycling is hot! With an electric bicycle,
all. But it’s still exercise, so cycling this way is
you can easily zip around the city and
healthier than taking the car. Plus, of course,
ditch parking woes for good. Already
it’s better for the environment.’
a big hit with estate agents, more and more employees across the business
community are taking an interest in
Niels and Johan have both noticed that
this mode of transport. Hello Zuidas
mobility is changing in Zuidas. Johan:
talked with Johan Neven, supervisor at
‘There’s definitely a lot happening on the
Het Zwarte Fietsenplan in Zuidas, and
mobility front in Zuidas. Hello Zuidas is
Niels Andela, corporate sales manager at
certainly active on this front and more
JUIZZ on Parnassusweg.
companies are coming round to the idea they need to get on board. When you opt for
I WANT TO RIDE MY BICYCLE
electric bikes, you put out the message that
Niels: ‘Sales of e-bikes have surged. You can
you’re concerned about the welfare of your
buy one, but there are also various lease plans
employees and of Zuidas as a whole. Niels: ‘I
available, for which we work with a strategic
speak with lots of companies professionally
ALWAYS WANTED TO KNOW
partner. At the moment, most people are still
and they are very receptive to the idea.
WHAT E-CYCLING REALLY
opting to buy, but that may well change in the
The awareness is definitely there, but now
future. Leasing used to be very pricey, but now
it’s a matter of making real choices about
Visit JUIZZ on Parnassusweg or
we’re seeing a definite shift in prices. Johan:
mobility. It’s going to happen, for sure, but
Het Zwarte Fietsenplan on Gustav
‘Electric bikes give you some extra boost, so
it’s a long road. As soon as one takes the first
you hardly even notice that you’re cycling at
step, the rest will follow?’
Text Romy Lange • Photography Anke Teunissen
This magazine was launched in celebration of Corporate Housing Factory’s ﬁ ve-year anniversary Get your own copy!
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BOOK YOUR APARTMENT NOW! Telephone +31 (0)88 1169 500 email@example.com www.corporatehousingfactory.com
CROWNE PLAZA AMSTERDAM - SOUTH
OPEN FOR YOUR HOLIDAYS EVENT FROM THE 23RD OF NOVEMBER This year, Crowne Plaza Amsterdam - South offers you the unique opportunity to celebrate the holidays in rustic Colorado vibes! Create holiday memories with your colleagues and friends at our idyllic winter terrace. Taste the festive flavours of Chef’s selection of bites, specially prepared on the Ofyr, and accompanied by our signature winter cocktails. Show of your sportive side and take part of a nice game of curling. Warm up around the fire place with a delicious cup of hot cocoa and marshmallows.
BOOK YOUR PERSONALISED HOLIDAY PACKAGE NOW +31(0)20 504 36 16 • firstname.lastname@example.org Our unique location is the perfect venue for a bespoke event of any size; from a Christmas celebration to a large scale new year´ event. Let us welcome your guests and experience the charm of Aspen together. The hotel’s events team can provide all the inspiration and support to make your event a resounding success!
Looking for an
ALTERNATIVE TO THE CAR? Six months ago, JUIZZ opened the doors of its shop in Zuidas, offering a full range of electric bikes and electric carrier cycles plus accessories. The location is ideal to serve both the consumer and business e-bike markets. After all, we’ve left the cliché that electric bicycles are only for pensioners well behind us. Hello Zuidas got the story from Niels Andela, corporate sales manager at JUIZZ on Parnassusweg.
SERVICE AND EXCLUSIVITY
JUIZZ opened six months ago. According to Niels,
The government is campaigning hard to promote
Curious to find out
‘Responses have been very positive so far - that also
e-bikes, says Niels. ‘That’s also a reason why we’ve
more? Come check
goes for our staff members. Obviously, this is a very
been conferring with the Hello Zuidas and Zuidasdok
out JUIZZ Amsterdam!
inspiring place to work. Our shop is based in NoMA
organisations on how to guarantee continued access
House, which is also brand new, so a perfect fit for
to the district. Increasingly, people are opting to cycle
us. Most of our customers are professionals who
the last leg of their commute, and we’re the supplier to
work in Zuidas but want a bike for private use. More
facilitate that. Electric bicycles are one big solution to
and more groups of people are dropping by on their
the mobility problem, and it’s brilliant to see how that’s
1081 LC Amsterdam
lunch breaks to take a look at what we’ve got to offer.
catching on. We may be a bike shop, but our business is
+ 31 (0)20 515 8190
Our entire range is top of the line, and our focus lies
essentially to market the prime alternative to cars. So
on service and exclusivity.’
we couldn’t be more excited about this mobility trend!’
Text Romy Lange • Photography Jaiwey Nuij
‘ABOVE AND BENEATH THE VU CAMPUS:
PAST, PRESENT AND FUTURE’
The exhibition is on display at the university campus until the half of January Growing numbers of students, changes in society and large-scale developments in the Zuidas area mean that adjustments to the VU Campus are necessary. Sustainability is an important topic in this. Soil samples were taken at various depths down to 162 metres under the ground, during the drilling work for the new thermal energy storage system (WKO). These samples clearly show how VU Amsterdam is literally rooted in the clay of the past. The exhibition takes you on a journey through time, starting 2.6 million years ago and ending in the near future (2030) in this small corner of the city. From ancient rivers, ice ages, sea level rises and cultivated peat lands to an ever-expanding city and a university in step with the changing times. Hello Zuidas got in touch with VU Amsterdam’s university historian Ab Flipse to find out more.
WHY DID THE UNIVERSITY DECIDE TO MOVE TO THE
place where students would live and study. Unfortunately the
OUTSKIRTS OF THE CITY BACK IN THE 1950S?
dream was never fully realized, as the site was simply too small at
Ab: “After the Second World War, the university was spread across
11 hectares. The plans were in constant need of adjustment due
various parts of Amsterdam. It was constantly buying small
to high numbers of students. As student housing became an issue,
properties to meet the needs of growing numbers of students, and
the university took responsibility: Uilenstede in Amstelveen was
a solution was needed with a view to the future. They needed to
built. In practice, however, the university and Uilenstede were too
think bigger and better, and there had to be room for a new medical
far apart to be considered one campus. Currently, no less than
hospital for the Faculty of Medicine. So at the end of the 1940s, the
24,000 students are enrolled at the university. The campus idea is
decision was made to concentrate all faculties in a single area, close
back in style at the moment and efforts are being made to create
to the city. The De Boelelaan area was chosen as the new home for
an urban campus area.”
Vrije Universiteit Amsterdam.” Interested in this exhibition? The exhibition in the Main Building
WHAT WAS THE UNIVERSITY’S VISION FOR THIS SITE?
at VU Amsterdam can be enjoyed until the half of January 2019.
Ab: “What makes VU Amsterdam so special is that even then, they
For more information, please go to: www.ub.vu.nl/en/.
were already toying with the idea of an American-style campus. A
AB FLIPSE & MARCEL VAN HEEMERT
THE ROAD TO A CENTRAL ROLE AS AN ECONOMIC AND KNOWLEDGE CENTRE VU Amsterdam and Zuidas are becoming more and more connected and are well on their way to becoming the economic and knowledge centre of the Amsterdam metropolitan area. Together, they are also responsible for one of the largest construction projects in the Netherlands, mixing business, education and science with housing, sports, culture, cafés and restaurants. Which spatial and social visions for the future spurred this development? Is there a joint agenda? But also: what are the limits of this courtship? Is science for sale? On Thursday 29 and Friday 30 November, the unique ‘Brains, Buildings and Business’ conference will be held in the Main Building at VU Amsterdam and at the Symphony building at Gustav Mahlerplein in Zuidas. This two-day conference poses questions about the past, present and future of the relationship between VU Amsterdam and the Zuidas area, between the university and the business community. We talk to Marcel van Heemert, programme manager of Campus Development at VU Amsterdam, about the future developments of the campus. WHY IS IT IMPORTANT TO HAVE A LIVELY
multifunctional rooms fit for teaching, research, the
AND APPEALING CAMPUS ENVIRONMENT?
cultural programme of De Griffioen and movies of
The conference will
Marcel: “A campus is its university’s calling card. In
Rialto. The VU establishes the building as a smart
addition to being clean and safe, it must also be
building which will be the subject of research for
by: CLUE+, in
lively. The campus is a workplace for our researchers
scientists, for example in the field of sustainability.”
and students, making a pleasant and inviting
Campus Facility & Real
learning environment a priority for the university.
WHY IS IT IMPORTANT THAT A
In the coming years, we will be making every effort
CONFERENCE ON THESE TOPICS IS HELD?
for VU Amsterdam,
to enhance this learning environment, both in our
“The conference aims to reflect on the history and
GEWINA, the Stevin
buildings and on campus grounds.”
future of the VU campus and its relationship to
centre, IXA VU-VUmc
the Zuidas area. There is a lot of activity, both on
and the Ethos centre.
WHICH OTHER CHANGES ARE
campus and at Zuidas. This state of flux calls for
For more information
SCHEDULED TO TAKE PLACE ON
more than planning and action, and also requires
CAMPUS IN THE NEAR FUTURE?
that academic experts are invited to critically
please go to:
“The New University Building will be opened at the
reflect on the work in the area. Which is what this
start of 2020. This state-of-the-art building will provide
conference is all about.”
Text Romy Lange • Photography Jaiwey Nuij
WORLD TRADE CENTER AMSTERDAM
Zuidas is renowned for its pioneering architecture. As it matures into an
international quarter of Amsterdam, buildings are shooting up right and left in
WTC Amsterdam was originally
Zuidas. Amidst all these modern skyscrapers, it may be difficult to imagine that
completed in 1985, then comprising
only around twenty years ago this stretch of land connecting the residential
just over 70,000 m2. Between 1999 and
neighbourhoods of Zuid and Buitenveldert consisted mostly of tennis courts and
2004, the complex was renovated and
football pitches. In this series we zoom in on the architecture of Zuidas. This time,
expanded to 125,000 m2. The extension
we take a closer look at WTC Amsterdam.
was done by the same architect as Tower Ten. World Trade Center
Amsterdam offers office spaces starting
of support services. A myriad of facilities
G. de Klerk & Selle
from 27 m2, alongside an extensive range
Building owner WTC Amsterdam was developed by CBRE Dutch Office Fund
are close at hand in and around the
managed by CBRE GI
premises. This includes a wide selection
WTC Amsterdam has currently 9 towers
of restaurants and cafĂŠs, perfect for
and the tallest tower (Tower H) is 105 m.
everything ranging from a quick midday
The tallest tower has 27 floors
meal or drinks with colleagues to a
150,000 m2 gfa
formal lunch with clients or a business
dinner. The range of shops will also continue to grow in future.
TOWER TEN: NEW ADDITION Tower Ten is the latest addition to WTC Amsterdam, continuing a tradition of prime office space plus state-of-the-art facilities in one of the most coveted locations in Europe, thanks to excellent access, international links and opportunities to do business. With the renovation of the D tower, 17,000 m2 will be renovated and an expansion of 32,000 m2 will be realized. WTC Amsterdam is a dynamic commercial ‘global city’ populated by many companies – more than half of them with head offices abroad - within the heart of Amsterdam’s Zuidas district. Tower Ten will add another 32,000 m2 to the complex’s existing 125,000 m2 in office floorage.
Tower Ten - WTC Amsterdam
• More than 350 tenants operate in WTC.
• 44% are Dutch companies.
WTC Amsterdam was developed by CBRE Global Investors’
• With 27 floors, Tower H ranks fourth among
CBRE Dutch Office Fund Custodian BV
Amsterdam’s top ten tallest buildings.
Scheduled completion May 2021
• WTC Amsterdam is founding
member of the global World Trade
New-build/expansion: 32,000 m² gfa
• WTC Amsterdam is the largest WTC
Tower D renovation
17,000 m² gfa
after WTC New York.
WEâ€™VE GOT IT ALL
BEST OPENING HOURS MON - FRI 06:00 - 23:00 SAT & SUN 08:00 - 18:00
BARRE, PILATES, HOT YOGA FIRE STARTER, BAG TRAINING
25M SWIMMING POOL GET HOT WHILE COOLING DOWN
HELLO ZUIDAS WELCOMES the following new members
NACH DBMO BV Nonresidential construction • 75 employees
BREIKERS LINK WITH ZUIDAS Non-profit • 17 employees
The New Amsterdam Courthouse sits at the perimeter of Zuidas and is destined to become a familiar part of the local landscape.
LINK WITH ZUIDAS Located in the Atrium, BREIKERS helps organizations in the Amsterdam Metropolitan Area develop innovative and
sustainable mobility and logistics solutions, through coaching, knowledge-sharing and the provision of concrete solutions.
Health-tech • 75 employees
REASON FOR BECOMING A HELLO ZUIDAS MEMBER
LINK WITH ZUIDAS
BREIKERS’ network spans more than 200 companies, mostly
The company’s co-founders live in Zuidas and have several
based in Zuidas. When the Zuidas district looks and operates at
its best, all of these organisations benefit. By sharing knowledge and connecting networks, we can achieve even more impact.
REASON FOR BECOMING A HELLO ZUIDAS MEMBER Living in Zuidas and loving Zuidas!
THE BREAKFAST CLUB
Restaurant • 10 employees Fitness centre • 30 employees LINK WITH ZUIDAS With a dash of originality and heaps of ambition, we’re a perfect
LINK WITH ZUIDAS
match for the dynamic energy that’s unique to this part of
VondelGym in Amsterdam Zuid was co-founded by four Amsterdam
natives. Following the success of our locations on Overtoom and Wibautstraat, this adds a great new location to Amsterdam.
REASON FOR BECOMING A HELLO ZUIDAS MEMBER We see Hello Zuidas as a connective platform serving not only
REASON FOR BECOMING A HELLO ZUIDAS MEMBER
restaurateurs and the mix of businesses in Zuidas, but also the
Just as our own community is shaped by our members, we
rest of the city. Joining in a united front is important because that
believe it’s important to be active in the local businesses
benefits Zuidas both short and long-term.
community and municipality.
VONDELGYM COMING TO PUMP ZUIDAS UP! Mark your calendars: Arie Boomsma is opening his third VondelGym in Zuidas towards the end of November! Joining Gustav Gym and Clubsportive, this newest addition to the local fitness landscape will offer around 1,400 m2 of facilities on the ground floor of the Atrium building. Don’t want to wait until the opening? You can sign up to become a member now!
UNIQUE IN ZUIDAS! Always wanted to pull your own pint? From now on, you can, at the draught tables at De Blauwe Engel! Perfect for a night out with colleagues or friends, now you can order from the snack or dinner menu while pulling your own beer. Cheers! More info: www.deblauweengel.nl.
NEW EXHIBITION: ‘ABOVE AND BELOW THE CAMPUS: PAST, PRESENT, FUTURE’ With its student body growing, society changing and Zuidas developing, the VU Campus has to change to keep pace. Sustainability is an important driver. During the recent drilling for a new geothermal heat pump, soil samples were collected down to a depth of 162 metres. They reveal that VU Amsterdam has deep roots in the geological past. This exhibition guides you through the history of this corner of Amsterdam from 2.6 million years ago to the near future of 2030. A journey through time, from primeval rivers, glaciations, sea level rises and marshland reclamation to urban expansion and the ever-
WANT TO GET NOTICED ON
evolving university. The exhibition is on view at the VU main building through the end of
THE HELLO ZUIDAS WEBSITE?
February 2019. More info: email@example.com.
Hello Zuidas recently launched a brandnew website! Among other things, it features dedicated pages for all Hello
JOY WEIJEL AND MATS VAN SANTEN
Zuidas members on which to present
MARRIED ON 21 SEPTEMBER 2018
their own information. If you’re a Hello
Joy and Mats left together from the OpZuid residential
Zuidas member and haven’t sent us
complex to the Uilenburgersjoel. What a nice picture
your images yet, do so now via
of this couple in Zuidas! Congratulations Joy and Mats!
MEMO BOARD CALLING PARTICIPANTS AND SPONSORS FOR 7TH ANNUAL OPEN TOWER DAY AMSTERDAM ON 23 MARCH 2019! On 23 March 2019, historic and contemporary towers across Amsterdam will be opening their doors free of charge to the public. To organize another edition of this successful event, we’re putting out a call for towers and sponsors. The 2018 Open Tower Day was a big hit, attracting 11,000 visitors in total, including 4,000 who came to enjoy the stunning urban vistas from Zuidas. For details (no obligations), get in touch with Henri van Poll via firstname.lastname@example.org or 06 – 51 56 99 64, or visit www.opentorendag.nl.
CATS IS COMING TO AMSTERDAM! This December, the classic musical CATS is coming to Amsterdam, for three weeks only! Catch the London
PHOTO EXPO @ ATRIUM ZUIDAS
West End production in English
Photographer Milan Hofmans has put together a
and book a special package for you
sensational exhibition on the history of Tabsch, a
and your friends, family or business
shameless Dutch gossip magazine. The exhibition
partners. A range of packages are
is accompanied by a stunning catalogue. This
available for groups of 10 or more,
large-scale photo show can be seen daily from
including your own dedicated
16 November 2018 through 4 January 2019 on
host(ess) for the evening.
the ground floor of the south tower of the Atrium,
For information about the
Parnassusweg 707. More info:
packages, send an email to:
www.tabsch.nl, Instagram: Tabsch_tabloid.
email@example.com or call+31 (0)20 21 01 636.
HOST YOUR MEETING AT WTC!
WTC South Axis Amsterdam, the perfect location for your meeting, event, workshop or training. A location for you and your guests combined with dedicated service. Come and visit us at t he ground floor!
WTC Zuidas | Conference & Event Center | 020 700 5505 Strawinskylaan 15 | Zuidplein Entrance | Tower G
Members Hello Zuidas • November 2018 If your company isn’t on this list, please contact firstname.lastname@example.org 1. 900 Mahler (Syntrus Achmea) 2. ABN AMRO 3. Accendium 4. Accenture 5. À Deauville 6. AFC 7. AkzoNobel 8. Albert Heijn 9. Amsterdam in Business 10. AICS 11. Amsterdamse Bos 12. APG 13. Apleona GVA B.V. 14. Arcadis 15. Arnold & Siedsma 16. Art Zuid 17. ASEGA Media 18. Asunaro Holland Interplan 19. Atrium Meeting Centre 20. AVIS 21. Bagels & Beans 22. Baker McKenzie 23. Bartolus Advocaten 24. Beheermij WTC Amsterdam 25. Being Development 26. Big Brothers Big Sisters A’dam 27. Blue Boat Company 28. Bolenius 29. Bouwens& 30. Boyden Global Executive Search 31. Breevast 32. BREIKERS 33. Broersma Nieuwbouw 34. Bushwick 35. Caffè Belmondo 36. CBRE B.V. 37. citizenM 38. Che Buono 39. Club Sportive 40. CMS 41. Cognito Financial Communications 42. Colliers International 43. CompaNanny 44. Company Webcast 45. Corporate Housing Factory 46. Cosmo Hairstyling 47. Crowne Plaza A’dam South 48. Customized Media 49. D&B The Facility Group 50. De Brauw Blackstone Westbroek 51. De Hypotheker 52. Deloitte 53. De Nieuwe Poort 54. De Zuidas Apotheek 55. Dentons Boekel 56. Doctor Feelgood 57. Domeco Development B.V. 58. Doppio 59. Dudok Patisserie 60. Eden McCallum 61. Eefje Voogd Makelaardij 62. Eigen Haard 63. Element Hotel 64. Engel & Völkers 65. ENGIE 66. Euro CCP 67. EY 68. Fam. Advocaten 69. Financial Offices 70. Fit 20 71. Flexform Amsterdam 72. Fortron B.V. 73. Freshfields Bruckhaus Deringer 74. Fris Makelaars 75. G&S Vastgoed 76. Gentlemen’s Place 77. Gerrit Rietveld Academie 78. Grand Café Mahler 79. Greenberg Nielsen 80. Green Business Club 81. Greenwheels 82. Gustav Gym
83. Gustavino 84. GVB 85. HAB Int. Accountants & Consultants 86. Hago Nederland B.V. 87. Health & Therapy Centre 88. Hestia Kinderopvang 89. Het Amsterdamse Proeflokaal 90. Het Zwarte Fietsenplan 91. Hogan Lovells International LLP 92. Holiday Inn Amsterdam 93. Houthoff 94. Hotel TWENTY EIGHT 95. House of Sports 96. Htel Serviced Apartments 97. IMA 98. InAmsterdam 99. INBO 100. ING Rayon A’dam Zuid West 101. JLL 102. Johan Cruyff Institute 103. JUIZZ 104. Koetjes en Kalfjes 105. König + Neurath (Nederloand) A.G. 106. Lebkov & Sons 107. Lexence 108. Liander 109. LibRT 110. Limon 111. Loyens & Loeff 112. Lunshof Makelaardij 113. Maarsen Groep Beheer B.V. 114. Macquarie Capital (Europe) 115. Made in May 116. IHS Markit 117. Market 33 118. Mastercard 119. MBO College Zuid 120. Mech Make & Take 121. Miles Building 122. Mindfulbizz 123. Miss Molly 124. Mondrian Espresso 125. Mondzorg Praktijk Zuidas 126. MUFG Bank (Europe) N.V. 127. Multicopy A’dam WTC 128. Mylk 129. NACH 130. Nationale Postcode Loterij 131. NDI ICT Solutions 132. Nederlandse Ver. van Banken 133. Nedstede Real Estate 134. NH Amsterdam Zuid 135. Nicolaas Lyceum 136. NL Real Estate 137. Novotel Amsterdam City 138. NS 139. Nouryon 140. Oliver’s 141. Openbare Bibliotheek 142. ORAM 143. Oranje Energie 144. Oranje-Nassau Energie B.V. 145. OVG Real Estate 146. Ox & Bucks 147. Palante 148. Partou Kinderopvang 149. Pathé 150. Phisage Beauty & Wellness 151. Platform Beter Benutten 152. Projectorganisatie Zuidasdok 153. Property NL B.V. 154. Protiviti 155. Provast 156. Puramis Consultancy 157. Qbic Hotels 158. Q-Park Nederland 159. Rabobank A’dam Markt Zuid 160. RAI Amsterdam 161. Regus 162. Reset Yourself 163. Restaurant As 164. Restaurant het Bosch
165. Restaurant Nine 166. RGA International Reinsurance 167. Rialto 168. Rivers 169. Rob Peetoom 170. Ronald McDonaldhuis VUmc 171. Rosarium 172. Russell Reynolds Associates 173. Savills Amsterdam 174. Salsa Shop 175. SCOR Global Life SE 176. Season-Flowers 177. Securitas 178. Simmons & Simmons LLP 179. Sixt 180. SLFMD Tailoring 181. SoundGraph 182. Spa Sport Hotel Zuiver 183. Spine Health Incompany 184. Spirit Hospitality Services 185. Stella Agency & Academy 186. Stibbe 187. St. Olympisch Stadion A’dam 188. Student Experience 189. Summertime 190. Sushilee 191. Sushi Time 192. Symphony’s 193. Taalcentrum - VU 194. Tandartsenpraktijk Van de Veer 195. Taylor Wessing 196. Tax Consultants International 197. Taxicentrale Amsterdam (TCA) 198. The Bank of New York Mellon 199. The Basket 200. The Bikevertising Company 201. The Breakfast Club 202. The Office Operators 203. The Online Group 204. The TailorMates 205. Thomaskerk Amsterdam 206. TopJobs Consultants 207. TREC 208. Tribes 209. Trigion 210. UNET 211. Urban Salad 212. Van Dijk & Ten Cate 213. Van Gool Elburg 214. Van Lanschot Kempen 215. Vermaat Groep (CIRCL) 216. Vesteda 217. Visser Communicatie 218. Vistra 219. Von Poll Real Estate 220. VondelGym 221. Vrije Universiteit Amsterdam 222. VU Medisch Centrum 223. VU University Press 224. Wagamama 225. Webster Leiden Campus 226. We Canteen 227. WeWork 228. Wineboutique & Spirits 229. Wintertaling 230. Worldeye Amsterdam 231. WTC Amsterdam 232. WTC A’dam Business Club 233. WTCafé De Blauwe Engel 234. Xavier (Syntrus Achmea) 235. YoungCapital 236. Your Assistant 237. Zuidas Bier 238. Zuidas Publishers 239. Zuidas gemeente Amsterdam 240. ZuidPlus 241. Zuidas Services 242. ZuidasTravel.nl 243. Zuidschans 244. Zwaan II
COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 email@example.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 firstname.lastname@example.org www.zuidaspublishers.nl Editor-in-chief Romy Lange Advertising Please send an e-mail to email@example.com for questions about advertising. Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Eefje van den Akker, Greg Shapiro, Property.nl, advocatie.nl, Jos Moerkamp & Maartje Oome. Photography Davien Hulsman, Lotte de Graaf, Marcel Steinbach, Jaiwey Nuij, Jelmer Jeuring & Kees Winkelman Editorial advisory board Olivier Otten, Merel de Groot, Kenneth Goedhart, Jos Moerkamp, Maartje Oome & Sasja Albersen. Thanks to Esther Wubben (Goede Doelen Loterijen), Saartje van der Made (Benthem Crouwel), Zuidas (Gemeente Amsterdam), Alina Zuljevic (Rob Peetoom), Kroonenberg Groep, Maarsen Groep, PropertyNL, Greg Shapiro, Zuidasdok, Financieele Dagblad, advocatie.nl, Gassan Diamonds, Clubsportive, Thinking of Holland, The Office Operators, Corporate Housing Factory, Crowne Plaza, VU Amsterdam, De Hypotheker, Stella Agency, Van de Veer Tandartsen, Carnivore, KLDiscovery, Cats, Restaurant De Kersentuin, D&B The Facility Group, Htel Serviced Apartments, WTC Amsterdam, Taxicentrale Amsterdam, Vondels, JUIZZ Amsterdam, Taalcentrum-VU & Beeldig Werk. Printed by Senefelder Misset Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at firstname.lastname@example.org. Print run each edition 20.000 copies Circulation Free for Zuidas. Each edition comprises 20.000 printed copies. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2018 Zuidas Publishers. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
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