Zanzibar Commission for Tourism First Quarter Newsletter Jan-March 2024

All Hotels should secure contracts with registered local Tour Operators by June 2024.

MICE Tourism, Sport Tourism, Heritage Tourism, Alternative Tourism, and Wellness and Medical Tourism European Visitors Lead, Italy Tops Country-wise.

ZCT Transforms into Customer-Centric Entity E-business for business development and investment

First Quarter Jan – March 2024

60th Anniversary of the Zanzibar Revolution

The Zanzibar Commission for Tourism (ZCT) was actively involved in commemorating the 60th anniversary of the Zanzibar Revolution at Amani Stadium.

January Highlights

Zanzibar International Trade Fair 2024 (ZITF)

This year marked the 10th edition of the ZITF, held under the theme "E-business for business development and investment," from January 7-19, 2024, at Nyamanzi Ground. The event coincided with the 60th anniversary of the Zanzibar Revolution, with ZCT collaborating with the Tanzania Tourist Board to promote domestic tourism.

Record-Breaking Cruise Ship Arrivals

The Norwegian Cruise Line's NCL DAWN docked in Zanzibar on January 15, bringing 2,214 tourists and 1,010 crew members. Following this, MSC POESIA arrived on February 2 with 2,149 guests and 989 crew members from Geneva, France, and Barcelona.

2214 tourists and 1010 crew members

ZCT's Efforts to Reduce License Bureaucracy

Mr. Adil George, Director of Management and Coordination of Tourism Activities at ZCT, received a Certificate of Appreciation from the Business Licensing Regulatory Commission (BLRC) on January 15 for significant contributions to reducing licensing bureaucracy.

Transformation into a Customer-Centric Entity

In February, ZCT staff completed customer care and fire safety training, emphasizing a shift towards a customer-oriented approach to enhance the tourist experience.

Stakeholder Breakfast Meeting

A key event in February, this meeting featured a speech by Hon. Mudrik R. Soraga, Minister of Tourism and Heritage, highlighting the importance of collaboration for sustainable growth. The Executive Secretary of ZCT, Mrs. Hafsa Mbamba, presented the vision for tourism, focusing on key priorities including MICE, sport, heritage, alternative, and wellness

Hon. Müdrik R. Soraga The Minister of Tourism and Heritage.

Mrs. Hafsa Mbamba The Executive Secretary of ZCT.

Stakeholder Breakfast Meeting

Launch of 'Tourism in Focus'

E-Newsletter

During the stakeholder meeting on February 16, ZCT launched its first quarterly e-newsletter to keep stakeholders informed about developments and events within Zanzibar's tourism sector.

ZCT is dedicated to keeping its stakeholders informed with a quarterly newsletter containing all the important updates and events in Zanzibar.

Z-Summit 2024

The second Z-Summit, aimed at fostering tourism opportunities, was held from February 21-22, 2024, and featured significant participation from ZCT.

PR Training Conference

From February 19-23, ZCT's PR Unit participated in the 108th training conference organized by Tanzania Broadcasting Channel in Mwanza, focusing on enhancing communication skills across various media.

Greener Zanzibar Workshop

The second Greener Zanzibar workshop, held on February 29, focused on sustainable tourism practices and the Zanzibar Sustainable Tourism Declaration, covering commitments such as sustainable sourcing, waste management, and reduction of greenhouse gas emissions.

ITB Berlin 2024

From March 5-7, ZCT led the participation at ITB Berlin, promoting Zanzibar as a premier travel destination. The next event, ITB 2025, is already being planned for enhanced participation.

Dolphin Watching

Empowering Women in Tourism

The Executive Secretary of ZCT delivered a keynote at The CitizensRising Woman event, focusing on empowering women in tourism and related sectors.

Reflecting & Refocusing

On March 22-23, ZCT's Executive Committee strategized for the upcoming fiscal year, focusing on team building and setting SMART goals.

Meeting with Regional and District

Officials

A meeting with Unguja’s officials was held to discuss challenges and opportunities in tourism, emphasizing sustainable and regulated tourism growth.

Ensuring Tourism Compliance

ZCT conducted inspections to ensure compliance with tourism regulations, emphasizing the need for proper permits and adherence to guidelines.

Expanding Horizons Toward the Asian Market

ZCT is intensifying efforts to promote Zanzibar in the Asian market through strategic marketing and engagement.

Upcoming International Fairs; April - June

S/NO EVENT LOCATION DATES

KOTFA - The 39th Seoul International Travel Fair

3rd Muslim-friendly Tourism Congress KOREA TURKEY 9-12 May 2024 10-12 May 2024

Upcoming Regional Fairs; April - June S/NO EVENT

ARUSHA DAR ES SALAAM KILI FAIR 48th DITF - SABA SABA 7-9 June 2024 28 June–13 July 2024 For further information please contact our marketing department through: marketing@zanzibartourism.go.tz

European Visitors Lead, Italy Tops Country-wise.

Zanzibar recorded 51,873 international visitors in March 2024 which is an increase of 13.0 percent compared with 45,915 visitors recorded in March 2023 and decreased by 27.0 percent compared with 71,095 visitors recorded in the preceding month (February 2024). Tourists from Europe continued to dominate the market by accounting (77.7 percent) of the total visitors in March 2024. In country wise, Italy dominated the Tourism market by accounting 15.7 percent of all visitors entered in March 2024, followed by German (10.7 percent) while New Zealand recorded less than one percent which is the least.

Figure 4: Visitors Arrival from Emerging Markets, March 2024 and March 2023

Annex I: Visitors Arrival from Emerging Markets, March 2024, February 2024 and March 2023

Annex II: International Visitors by Month, 2020 - 2024