MAGZN 07 - July 2022

Issue 07

WHEN BEING A GROUP MAKES THE DIFFERENCE

July 2022

INTEGRATED RIDES: FLAT RIDES E ROLLER COASTER INSIEME PER UN LAYOUT UNICO P12

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ENGAGEMENT: THE KEYWORD TO ENHANCE THE SENSE OF BELONGING P06

THE VALUE OF BEING A “GROUP” P08

CREATING LASTING MEMORIES OF AMUSEMENT, ALL OVER THE WORLD

We are glad to present MAGZN, an editorial project by Zamperla born with the aim to connect not only people but also news and ideas, in our own words. A complex of entrepreneurial values,

associations,

expectations,

and emotions.

We are thrilled to share stories related to our Company, sometimes changing perspective,

giving

overviews

on

this huge roller coaster that is the amusement industry.

Enjoy the reading!

ISSUE 07 | 07 2022

Editor Marketing Department

Authors and Contributors Eddy Antonello | Andrea Caldonazzi Anna Dall’Igna | Davide Donadello Lara Facchinetti | Dario Ferrari Davide Mattei | Stefano Onori Nadia Panato | Ramon Rosario Adam Sandy

Art Direction Caratti e Poletto Creative

Thanks to all the Zamperla Group

THE VALUE OF BEING A GROUP, TODAY AND TOMORROW According to the dictionary definition, “A group is a number of people who have the same interests or goals, and who organize themselves to work or act together”.

Taking a closer look, just as the strength of each company lies in its people, so the value of the group can be measured in its diversity, in having alternative points of view to solve complicated problems creatively and efficiently.

This ability to work together, putting experiences, cultures and different knowledge into the field with trust and respect by solving their differences, is one of the core values of the Zamperla Group.

Our customers come from all over the world and it is fundamental for us to stay open and receptive, to know how to interpret the real needs and how to adapt to so many different cultures.

One of our strengths is to be a “One-stop shop”: thanks to the different manufacturing companies of the group, we succeed in the realization of great projects for the top players in the amusement and entertainment world. From exhilarating roller coasters to kinetic pieces of art like the Nebulaz and the Air Race, our entire portfolio is designed to engage everyone who visits a park – whether they ride or not.

What really differentiates us in the world of amusement is the amount of skills our team has, which allows us to take care of every project from the very beginning to the end. From the sketches to the visual concept, through engineering, calculations, production, testing, installation, after-sales, up to the management of amusement parks that offers the direct feedback addressed to the production dep.

This is exactly the point where the cycle of value, which in the attractions industry can only be offered by the Zamperla Group, restarts.

It is thanks to the art department that we can develop the ideas of our customers into fabulous themes; it is the engineering thinking that has

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WHEN BEING A GROUP MAKES THE DIFFERENCE

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ENGAGEMENT: THE KEYWORD TO ENHANCE THE SENSE OF BELONGING

allowed us to create iconic rides, exciting to try, beautiful to look at and safe; it is the artisan approach that makes every project come true.

Even more important, it’s the direct experience at amusement parks that allows us to present, refine and improve our value offer: both for visitors who climb on our rides and for customers who choose everything that is behind the name of Zamperla.

For us, being a group today means giving value to all this, uniting forces and skills that speak different languages but move in the same direction. It means talking about accessibility so that everyone can really enjoy themselves.

It means taking care of our people, inspiring them to do their best, to let people around the world to be happy.

We succeed in our work thanks to the set of skills we have put together in 56 years of history, to our diversity and the influences that come from all over the world and, most importantly, to the strength of the group that we all value, every day.

Antonio Zamperla JR , CEO

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THE VALUE OF BEING A “GROUP”

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INTEGRATED RIDES: FLAT RIDES E ROLLER COASTER INSIEME PER UN LAYOUT UNICO

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Z-RIDEZ FROM THE WORLD

Written by

Lara Facchinetti Zamperla HR Director All I had to do was to set foot in Luna Park in Coney

together forces and skills that come from different

Island a few days ago to experience the strength of

countries and different companies in the group.

a cohesive group.

Andrea, Dino, Nicola, Gennaro, and Piero are

Engineers and technicians from the park are working together with the ones who arrived from Italy to coordinate this complex construction site, which includes an extension to create space for the installation of the new Junior Coaster 400, which crosses the existing, but updated Super Flume ride! A new beer garden and access area will be created, the project also includes a new access area which will be located right at the exit of the metro line that arrives in Coney. The layout of the park will be completely revolutionized.

There’s a lot of work for everyone here, this brings

working on the assembly of the new machines.

Alessandro and Alberto joined the park team for the extraordinary maintenance of the Thunderbolt.

They shared their experience as mechanics who, for years, have been working on the assembly of our

rides:

their

knowledge

regarding

the

maintenance of parks is deeply precious as they can suggest to mechanics and technicians which spare parts should be intervened in time just to avoid damage. On the other hand, they had the opportunity to see the machine in operation, to see first-hand the effects of wear and tear and in general the difficulties of managing parks.

There’s a lot of work for everyone here, this brings together forces and skills that come from different countries and different companies in the group.

I wonder: how much value does the union of this

To sum it all up, in a few hours at the park, I have ex-

knowledge have for people and the company?

perienced the concrete value that arises when differ-

Fernando, Fabrizio, Enrico, and Nick joined forces to

ent skills combine in the same place and when new

keep the project in place, coordinated with opera-

opportunities for communication and discussion are

tions in Italy and made sure that all the technicians who had to work in the yard arrived at the right time. Thanks to them the information runs quickly, and the problems are overcome faster. Isn’t this

created.

All of this is transformed into the continuous growth of people and services that the group offers to its

also worth it?

customers. What to desire more?

But it’s not over. At the entrance of the area where

I invite everyone to never give up on cultivating these

the new access to the park will be located, is hanging the project designed by “Team Park Project”, which took charge of setting the scenography’s design. This means that the group has helped to support the park

synergies and to enthusiastically support the exchange of knowledge and continuous dialogue, regardless of the size of the group, geographical dis-

in the design phase of the new spaces. “Great job” -

tances, membership, and roles. We continue to take

says Alessandro Zamperla.

care of our knowledge; it will take us far.

ISSUE 07

6

Written by

Nadia Panato Marketing Manager My first 4 months have just passed in this big family called the Zamperla Group. Never, in my 10 years of working career, I had the pleasure to use such a powerful word like “family” to define my workplace.

And I’m not just talking about the family that has been running and growing the company for three generations, but I’m also referring to the strong sense of identity that you breathe while working in the company, combined with the passion for a well-done work, combined with respect and integrity. A sense of care that begins before the hiring process and that you can finally strongly breathe by entering the company.

The idea for this edition of MGZN came up while we were working on the new marketing plan, which is based on three keywords: consistency, innovation and engagement.

Three words full of meaning that will guide the communication choices for the upcoming year. Among these, is the need to start thinking about us as a group, beyond geographical distances, to make coherent the words and images we use to present us, inside and outside the company.

That is why we have chosen the word consistency, which brings together the coherence of our messages and of our actions.

Innovation is what we are doing every day, for 56 years now, creating products that have become icons in the amusement world.

Innovation stands also for rethinking our processes in order to continue to give emotions through our rides.

And finally, engagement, which is involvement and participation. If our goal is “To make people of every age happy by delivering shareable

entertainment

experiences

at

special locations all over the world” our commitment must be to convey the passion and enthusiasm to be part of a unique industry, which ultimate goal is to entertain people.

Engaging communities of enthusiasts, valuing our work, asking for feedback, and sharing unique experiences. Work as a team with our customers, who represent the amusement and leisure locations, in order to tell more and better about new entertainment experiences.

A sense of belonging that is the fuel of all the most beautiful things.

If our goal is “To make people of every age happy by delivering shareable entertainment experiences at special locations all over the world” our commitment must be to convey the passion and enthusiasm to be part of a unique industry, which ultimate goal is to entertain people.

ISSUE 07

SENSE OF BELONGING

THE KEYWORD TO ENHANCE THE

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THE VALUE OF“ BEING”A GROUP More than 400 people around the world who work together to create that “fun” and “amusement” that has been driving the actions of the Zamperla group for 56 years.

A sum of people, cultures, ideas and skills that allows us to “Make people of every age happy by delivering shareable entertainment experiences at special locations all over the world”.

What does it mean to be a “group” today?

What is the value we get from it?

We asked some of our Z-people.

9

Project Manager

ISSUE 07

Davide Mattei

Creating and being a group means finding the best solutions together. It means developingfriendships and bonds that help us solve problems and, moreover, to understand more different points of view. It means weaving lasting, solid, stable relationships, that open channels of communication, pave roads, and open otherwise closed doors. It means finding information faster, analyzing and processing it: the decision-making process is effective and consolidated. It means strengthening the credibility and stability of the relationship.

All this is BUSINESS VALUE. Creating and feeling part of a group is indispensable; not only for us who belong to the Zamperla world, but also for our customers who are loyal, satisfied and happy In 15 years of work in Zamperla, I had the chance to experience all of this: the collaboration with some of our most important customers that lead to the birth of real friendships, It’s amazing seeing how work becomes more fluid when you are a team. Relations that, even after several years, still create opportunities for meeting and mutual recognition.

The team, the set of people who you work with every day and with who you share experiences, turns into a family.

Stefano Onori

Luna Farm

The sense of team for me has an absolute value.

When you run a park, you encounter endless and serious difficulties. When the management of Luna Farm passed to me, instead of feeling insecurity and disorientation, I was pervaded by great confidence and esteem.

This is because being supported by Zamperla means having at your side a sister or an older brother, from whom you are certain to learn, receive the right advice but above all, to grow: making mistakes is seen as an opportunity to improve and rise with greater confidence and awareness.

So, all of a sudden, you realize that the team, the set of people who you work with every day and with who you share experiences, turns into a family. That’s why, the family is the place where you feel safe, where you can be 100% yourself without fear but especially where you feel part of something important and great.

Zamperla, therefore, is the perfect synonym for family.

Dario Ferrari

Zamperla Asia Pacific

For us as Z.A.P. (Zamperla Asia Pacific) it is fundamental to feel part of the Zamperla group, our engineers get in touch weekly with Italian colleagues when there are new projects to be implemented, improvements to be done and more work to do. We are in close contact with the sales team for this reason, we often deal with each other to better understand both their needs and those of the market.

The Filipinos themselves are proud to work for an Italian company, the leader in the world market: the value that Zamperla represents is to belong to a family, where everyone collaborates and makes their contribution which is fundamental for the company to remain a leader in the sector.

How do we live in the local community? Every Christmas we do charity events with institutions that host orphan children, we also collaborate with some local schools by promoting internship projects for young people with difficult family situations, in many cases, the guys are valued by being hired as technicians in our production department.

In addition, once a year we bring Z.A.P employees to the sea for a summer outing trip to do team building and then strengthen the group spirit and have fun together.

What I always try to convey to the employees the sense of belonging to the Zamperla group, the values as a family, respect and collaboration that are the basis of our DNA.

What I always try to convey to the employees the sense of belonging to the Zamperla group, the values as a family, respect and collaboration that are the basis of our DNA.

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10

The collaboration, the continuous exchange of “savoir faire”, make the process very transversal and the innovative drive is strong and constantly evolving.

Ramon Rosario

Zamperla U.S.A

While our company has experienced significant growth from aggressive sales, the reason we have remained a leader in the industry are the people that work at our facilities worldwide day in and day out.

From engineers, to quality control, to the artists that put the final coat of paint on our attractionsZamperla thrives because of its people. We are a global company but run like a family.

Over 450 employees around the world contribute to our success daily and are the key part of making Zamperla a leader in amusement industry attraction design and innovation.

They are also the reason that we have gone on to be a company with such longevity. Zamperla is unique because people choose to spend their entire careers with us- and it is common for their children to follow suit. This unique combination of global presence while staying true to our Italian roots is why almost every amusement park on the planet has at least one ride from Zamperla.

Eddy Antonello

Area Manuale

Ideally, the concept of the Group represents “the sense of belonging”, but past experiences teach us that moreover, in a company dynamic, this is far from true.

Very often, in fact, we tend not to collaborate and to live every experience as a competition, the short-sightedness of the individual neglects aspects that for the group can make a huge difference.

Fortunately, in Zamperla, the concept of the group has a totally different dimension: each person with his own baggage is called to collaborate, in a practical sense people have at their disposal a huge network of knowledge and soft skills from which we can draw with ease and speed. The collaboration, the continuous exchange of “savoir faire”, make the process very transversal and the innovative drive is strong and constantly evolving.

Dialogue and sharing among people are the real meaning of group, this makes us feel strong and puts us in the ideal conditions to face every challenge from the front, with so much curiosity and less fear.

In short, the Zamperla GROUP is comprised of many individuals with diverse talents working together to bring FUN to the world.

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The result is amazing: Davide Donadello Zamperla China & Korea I’m Davide Donadello and I am the Sales & Operation Manager people, thousands for China & Korea Region. of kilometers away, It’s clear that the last two years have been really challenging for all of us, especially for those who had to deal with people living working together at on the other side of the world. Different time zones, diversity of and different languages are all aspects that have a the same time, who cultures, great impact on my work, and if we add an epidemic on the top, becomes for sure more thrilling. are getting involved everything Luckily, today’s communication systems allow me to be virtually present in the field, and, thanks to our colleagues in China, and exalting their we’re very well responding to a challenging situation. Customers really appreciate Zamperla’s capability to give continuity best abilities, of service, because, despite the restrictions that have been (and still are) applied, we are granting our presence on all fronknowing that the ts, from sales to aftersales passing through finance, adminishipping, legal etc. worse the conditions, stration, This situation is also pushing us to explore local media and apply strategies that were not fully exploited so far, differentiathe better the taste ting, improving and increasing our visibility in the market. The result is amazing: people, thousands of kilometers away, worof success will be. king together at the same time, who are getting involved and exalting their best abilities, knowing that the worse the conditions, the better the taste of success will be.

This is a great result, this is what I call “A great team”.

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INTEGRATED RIDES:

FLAT RIDES AND ROLLER COASTER INTERLACED FOR AN IMMERSIVE EXPERIENCE.

Luna Park in Coney Island had a strong 2021, 2022 is going to be even better with the addition of two huge new rides Scritto da

Adam Sandy Roller Coaster Sales and Marketing Director

We have said it so many times it has become cliché - COVID changed everything.

But, some things we repeat because they are true.

Zamperla had significant additions planned for 2020 but we performed a significant pivot. Since Luna Park in Coney Island had a strong 2021, we anticipate 2022 to be even better with the addition of two huge rides.

The new stars of the boardwalk are Leti’s Treasure, a Super Flume, and Tony’s Express, a Junior Coaster 400. The rides are named after the company’s first

family and namesake, Antonio and Letizia Zamperla. Alessandro Zamperla, President & CEO of CAI Parks, told the Brooklyn Eagle, “My family has been blessed to work in the amusement industry for over five generations, and it is truly a humbling moment to be able to honor my late grandparents with Tony’s Express and Leti’s Treasure. The intertwining attractions celebrate Coney Island’s history as well as my grandparents’ relationship that inspired our family’s spirit of continuous innovation.”

This will be the first Super Flume installation and our largest Junior Coaster to-date- by over 123 meters (400 feet)! In addition, the installation will further grow Luna Park’s presence, giving us a footprint reminiscent of the parks that were a part of Coney Island’s first heyday over one hundred years agoSteeplechase Park, Luna Park and Dreamland.

The Super Flume allows riders 105 cm (42 in) accompanied to ride while the Junior Coaster is open

13 ISSUE 07

to guests 90 cm (36 in). Both attractions round out the ride collections at Luna Park extremely well and further extend the list of attractions geared toward families. Leti’s Treasure will offer an 8 m (26 ft) drop with an airtime hump and a 12 m (39 ft) drop as the finale. Tony’s Express is also a great mix of elementsdrops, helices and tight turns that flow together for a wonderful experience for riders of all ages. However, the amazing part is that the two attractions share one plot of land. We call the concept Integrated Rides and it is something Zamperla has been improving for nearly a decade. This concept started on Çilgin Mekik, a custom Twister Coaster that opened at MOi Park in Turkey for the 2014 season. One year later we opened the Mine Train at Cultus Lake in Canada and for the 2020 season we perfected the concept at Ferrari World.

What is Integrated Rides? The idea is to take Zamperla’s world-famous collection of flat rides and marry them with a Zamperla coaster to maximize the capacity. Where many designers would only think to place a roller coaster we have worked to create immersive environments where guests have attractions in every direction.

However, the amazing part is that the two attractions share one plot of land.

We call the concept “Integrated Rides” and it is something Zamperla has been improving for nearly a decade.

Z RIDEZFR RIDEZ Jumpin’ Star

Tea Cup

DRUSILLAS PARK UK

JEDDAH SEASON 22 SAUDI ARABIA

Nebulaz

Jumpin’ Stars

Big Wavez

Flying Tig

ROM THE WORLD

z

Daddy Pig Roller Coaster

HERSHEY PARK USA

PEPPA PIG THEME PARK USA

Discovery Mega 40

Jumpin’ Stars

Midi Family Swinger

LOTTE WORLD SOUTH KOREA

Aero Top Jet

gers 8 Jump Around

SIX FLAGS DISCOVERY KINGDOM USA

Twister Coaster

LU CO US

Discovery 360

LISEBERG SWEDEN

Mini Ferris Wheel

Z RIDEZFR RIDEZ Nebulaz

Disk’o Coaster

Super Flume Coaster Junior Coaster

UNA PARK IN ONEY ISLAND SA

DRAYTON MANOR UK Nebulaz

LUNA PARK SYDNEY AUSTRALIA

Jumping Tower

Crazy Bus

Jump Around

ROM THE WORLD Samba Balloon

THE AMUSEMENT GROUP

•

•

•

The ideal combination of a classic shoot-the-cute and a drop tower.

That is how the Big WaveZ guarantees Big thrill in a small footprint and a Big splash with great spectacle.

A unique ride concept that doubles the fun and creates a real show: the adrenaline of bounces is enhanced with a huge splash into the water.

An engaging experience to be shooted and shared with your community !

SEE THE BIG WAVEZ IN ACTION !

Discover more on zamperla.com and follow us on @zamperlarides

Antonio Zamperla SpA Vicenza - Italy ph +39 0444 998 400 zamperla@zamperla.it

BIG WA

JEDDAH SEASON 22,

AVEZ

, Saudi Arabia

HEIGHT

FOOTPRINT

CAPACITY

21 m 68,9 ft

46 x 15,5 m 150 x 49 ft

550 pph

ENGAGING SCENARIO

SHOOT THE CHUTE

zamperla.com FOLLOW US @zamperlarides

Headquarter | Factory Via Monte Grappa 15/17, 36077 Altavilla Vicentina (VI), Italy ph +39 0444 998 400 zamperla@zamperla.it

USA ph +1 973 3348133

RUSSIA

zamperla@zamperlausa.com

ph +7 495 5444262

UAE ph +971 4 2323071

zamperla@zamperla.ru

PHILIPPINES

zamperla@zamperla.ae

ph +63 46 4302025

CHINA ph +86 0512 68786091

zamperla@zamperla.cn

zamperla@zamperla.ph