MAGZN 06 - February 2022

Issue 06

February 2022

Z

A

M

P E

R L

A

ZAMPERLA AND THE VALUE OF GENERATIONAL MIX P04

GET READY TO… FAMILY THRILL LAUNCH P08

FOR

AMUSEMENT PARK & ATTRACTION TRENDS TO WATCH FOR THE 2022

P06

CREATING LASTING MEMORIES OF AMUSEMENT, ALL OVER THE WORLD

We are glad to present MAGZN, an editorial project by Zamperla born with the aim to connect not only people but also news and ideas, in our own words. A complex of entrepreneurial values,

associations,

expectations,

and emotions.

We are thrilled to share stories related to our Company, sometimes changing perspective,

giving

overviews

on

this huge roller coaster that is the amusement industry.

Enjoy the reading!

ISSUE 06 | 02 2022

Editor Giorgia De Luca

Authors and Contributors Charlotte Coates | Anna Dall’Igna Giorgia De Luca | Lara Facchinetti Nicolas Trentin | Adam Sandy Alberto Zamperla

Art Direction Caratti e Poletto Creative

Thanks to Ulises Dixon | Barbara Nicolato Marco Mazzucchi | Cinzia Rebellato Antonio Zamperla JR

In 2021 my son Antonio Zamperla was officially appointed CEO of Antonio Zamperla SpA, while my son Alessandro Zamperla kept on serving as President of Central Amusement International, Inc.: two sides of the same industry!

Since it has always been my strong belief that “our Today has its roots in the Past, our Future in the Present”, I will continue to work alongside Antonio and Alessandro to help them improve the existing synergies within the Group, because the two businesses, i.e. ride manufacturing and park management, cannot but benefit from each other!

I have prompted and supported the passing on of these leadership roles to my sons - not easy roles for them, not easy steps aside for me! -, and I have always tried to share with them all what I have learnt in so many years in the industry, with the hope they will be able to take the best out of it and develop it further.

Now, after yet another difficult year marked by the persistence of the Covid pandemic and its relevant social, market, and economic uncertainties, I feel the urgency to thank Antonio and Alessandro, the management, and each one and all of you, employees of the Group, for your continued trust and commitment in making it possible for our Group to win the challenges posed so far and face with confidence the ones to come.

Keep merging together Old and New, Experience and Enthusiasm, Tradition and Innovation, Heart and Mind, and I am sure we will be able to shape a successful 2022 and a bright future!

Alberto Zamperla, President

ISSUE 06 02 2022 P04

ZAMPERLA AND THE VALUE OF GENERATIONAL MIX

P10

PENDULUM RIDES FUN AT 360° HOW THE DISCOVERY RIDE BECAME AN ICONIC ZAMPERLA PRODUCT

P06

AMUSEMENT PARK & ATTRACTION TRENDS TO WATCH FOR THE 2022

P12

Z-FUNWEEK: ZETTA SWING

Charlotte Coates Blooloop

P14

IAAPA EXPO RETURNED WITH A VIEW TO THE FUTURE

GET READY TO… FAMILY THRILL LAUNCH

P15

INTERVIEW WITH Z-HEROES

Written by

P08

ZAMPERLA AND THE VALUE OF GENERATIONAL MIX

ISSUE 06

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The most important thing is to allow ourselves to know each other and to appreciate our different backgrounds and personal skills: a multigenerational group of work will always be a source of multiple perspectives, and ways of thinking where everyone has room for learning, experts and less experienced.

5

Lara Facchinetti Zamperla HR Director Born in 2003. Leonardo is the youngest among us, he works in the assembly department of electrical components, he’s been hired with a contract that allows him to combine both studying and working. His dream is to globetrot around the world to test rides. I like to welcome young people like Leonardo to the company, as they arrive full of fresh energy, enthusiasm, and dreams. And I like it, even more, to see these guys working side by side with colleagues who have many more years of experience. This is an enriching experience for everyone.

Never have people from such different generations, both in terms of age and education, lived together in the company.

Leonardo (generation Y) works with generations Z (born after 1996), Millenials (1980-1995), generations X (1965-1979), and baby-boomers (1946-1964); the former tirelessly tinkering on their smartphones, processing information at the speed of light and dreaming of an ever-changing job that fulfills them; the latter having built their world on deep skills and usually in the same company, at least for very long periods, and thinking that "memes" are the abbreviation for "reminders".

A true melting pot of diversity, to be cultivated and helped to grow through dialogue. The risk is that so much diversity will drive people apart and make it more difficult for teams to work together; in reality, if well managed, this variety can become a powerful breeding ground for innovation.

The most important thing is to allow ourselves to know each other and to appreciate our different backgrounds and personal skills: a multigenerational group of work will always be a source of multiple perspectives, and ways of thinking where everyone has room for learning, experts and less experienced.

Every generation brings a different set of knowledge to the table, which is complementary to others, to create a strong and united team. So it happens that by casually talking to the youngest at a coffee break you discover the NFT art existence and the metaverse revolution is coming. Also it happens to support colleagues “Millenials” looking for feedback from managers “boomers”, far from being sensitive to this need; or share the frustrations of “X” when younger people run to conclusions with (apparent) superficiality, “without having had experience.”

I get emotional to see the younger ones clinging to the proven solutions suggested by the more experienced ones and, equally, it amuses me to hear the more experienced ones “learning that it can be done differently.”

And the most enriching thing is to see every day that a space is created where everyone is learning and, therefore, growing.

Our best wish is to value and protect the uniqueness of all employees by listening and understanding. A challenge we face every day!

ISSUE 06

Written by

ISSUE 06

6 FOR

AMUSEMENT PARK

& ATTRACTION TRENDS TO WATCH

FOR 2022 The pandemic may not be fully behind us as a new year begins, but many in the industry are looking forward to a brighter 12 months.

After two years of uncertainty, visitors are keen to get back out and enjoy memorable moments with friends and family - and their expectations are higher than ever.

Written by

Charlotte Coates Blooloop

Sustainability

With 2022 already underway, here are some of the key trends to watch this year, as the theme park and amusement park industry continues to evolve and improve.

Sustainability is a huge trend and one that attractions operators ignore at their peril. Increasingly, consumers are expecting companies to share the same values as them when it comes to the climate crisis. And this means putting their money where their mouth is, investing in greener ways of operating.

In the theme park world, much progress has been made in recent years, but there is more still to be done. Some leaders in this area are Spain’s PortAventura World and Saudi Arabia’s Qiddiya, which will be home to a Six Flags theme park. PortAventura is the world’s first carbon-neutral theme park and has eliminated plastics on site, while Qiddiya has committed to conserving biodiversity locally, as well as taking more sustainable approaches to waste management and water consumption.

In the UK, the London Resort aims to be one of the most sustainable destinations in the world when it opens in 2025. The biggest names in the industry are getting in on the act too: the Walt Disney Company has released a set of environmental goals for 2030 that focus on greenhouse gas emissions, water, waste, materials, and sustainable design.

7 ISSUE 06

Intellectual Property

Attractions based on popular IP is another trend that shows no signs of slowing. Experiences can take inspiration from a whole host of different places, from film and tv shows to favourite toys, board games and video games.

For example, last year we saw the opening of Disney’s Avenger’s Campus at Disneyland Resort in California, based around the hugely successful Marvel comics and films, as well as the I’m a Celebrity Jungle Challenge experience in Manchester, UK, that is inspired by a popular reality TV show. This year, many more IP-based attractions will be opening, including Sesame Place San Diego, new coasters based on John Wick and Now You See Me film franchises at Motiongate Dubai, and the highly anticipated Studio Ghibli theme park in Japan.

In addition, Netflix has announced it will be creating its own experiences based on its shows, and recently acquired the Roald Dahl Company. This move will see it building immersive experiences based on the iconic stories in the future. Not to be outdone, Amazon has also acquired MGM, giving it the rights to some IP that could be ideal for theme park attractions, such as the James Bond films.

While the above trends are not new, the global pandemic has sped up one area of development in particular: the adoption of technology that streamlines the visitor experience. From a customer point of view, things like online booking and contactless transactions became a must-have during COVID. However, parks soon noticed that these brought with them a whole host of benefits for the operator too.

For the customer, for example, online booking makes life easier as they know they have a slot booked and won’t have to wait in a long queue for tickets. For the operator, online booking means they can collect more guest data, giving them actionable insights into their customers that can be used to develop loyalty programmes, trigger special offers and target their marketing. It also enables them to plan things like staffing levels and inventory more accurately, as they know how many visitors to expect.

Streamlined guest journeys

Once guests are on-site, innovations such as contactless entry, mobile ordering, cashless transactions, and virtual queuing are all ways to make their day easier and more enjoyable, by removing the negative friction points from an experience.

For a safer and easier visitor journey, Yas Theme Parks launched FacePass last year. This contactless technology allows guests to enter the park, shop and dine using facial recognition. The operator says this measure was key in enhancing guest safety and well-being during the pandemic.

Other trends to watch in 2022 include a continued focus on health and hygiene, the introduction of more active experiences, such as climbing walls and ropes courses, and the continued evolution of retail and leisure spaces. We’ll also likely see a surge in demand for family-friendly experiences and more domestic tourism in the wake of COVID-19.

ISSUE 06

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GET READY TO…

FAMILY THRILL LAUNCH! The Family Thrill Launch is Zamperla’s newest coaster concept and was unveiled at IAAPA 2021.

This was the third new coaster we debuted last year. It was unveiled as part of Z Fun Week, where the company has showcased a new ride concept every month since March, 2021.

We felt there was an opportunity in the market because a lot of parks had coasters that targeted 90 cm (36 in) or 120 cm (48 in), but very few focused on riders 105 cm (42 in) tall. In addition, a lot of the rides “in the middle” had few marketable attributes, they were off-the-shelf mouse coasters.

The goals of the Family Thrill Launch were: • Create a coaster experience that was approachable for riders 105 cm tall but also exciting for teens and young adults • Design a concept that added a marketable experience to a classic coaster layout

We feel the Family Thrill Launch checks every box and will be an amusement park staple for years to come.

The first thing buyers notice is they can choose their vehicles. Zamperla is offering three different kinds of experiences: • • •

Dune Buggy Motorcycle and Sidecar GP Cycles

Each park can decide which experience works best for their guests, but all come with a 105 cm (42 in) accompanied height requirement. The dune buggy concept offers 1,200 people perhour on our standard layout while the other two that achieve 845 people per-hour. They are fantastic guest experiences and the unique vehicle design allows each park to tell its own story.

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The ride starts with two back-to-back launches, one forwards and one backwards. This is a very different way to start the experience than the chain lift found on the classic mine train coaster.

One backwards launch sends riders up a dead-end spike, riders experience a few moments of near-zero G’s, and then the train falls and is accelerated a second time over the same launch track.

We are utilizing a new booster tire launch system that maximizes fun while optimizing energy usage.

In addition, the booster tires can be quickly replaced.

They utilize a toothed belt, no gearboxes, so they can be swapped out in a matter of minutes. This design is a huge leap forward and has created a more energy-efficient launch system that features great uptime. In addition, we can add a regenerative system that keeps the energy within the ride system and lowers overall energy consumption.

The launch is not the only area where we have worked to lower the cost of ownership. We mill-machined around the axles, fins and connections to ensure a precise assembly and all of the bogies, frames and wheel pins undergo a salt bath

They are fantastic guest experiences and the unique vehicle design allows each park to tell its own story. nitrocarburizing process to increase the longevity of each piece.

The Family Thrill Launch is exactly what the market needs, not a “kiddie coaster”, not an “extreme coaster”, but a coaster that appeals to a majority of today’s park-goers. Get ready to launch!

ENDULUM RIDE

10

HOW THE DISCOVERY RIDE BECAME AN ICONIC ZAMPERLA PRODUCT One of our most iconic products in the Zamperla World of attraction, the Discovery, has always been on top of mind for what concerns the thrill and excitement ride installations.

The history and developments of the Discovery product have been marked by several steps: approximately, during the last 20 years, the ride has experienced some changes in size, number of seats, pendulum length and lighting system.

The main difference that exists between the different styles of Discovery rides is the degree of swing: the ride can take passengers up to either 135° or 360° rotation.What an extreme and adrenaline-pumping experience!

The first prototype was designed in 2004, the “Discovery 30” is characterized by 30 seats situated in a large gondola where riders were facing outwards with their feet dangling below, the maximum height reached is approximately 26 meters.

Next, in 2006 the “Discovery 40” (also known as Giant Discovery), the new version of the popular spin and swing flat ride, was presented, increasing, even more, its adrenaline features and the number of riders, reaching up to 40 seats, whereas the maximum height in operation is 44.8 meters.

120°

27 m

15 m

15.8 m 9m

25.5 m

120°

120°

44.8 m

THE DISCOVERY FAMILY 16 seats

30 seats

40 seats

MIDI DISCOVERY

DISCOVERY 30

GIANT DISCOVERY

FUN AT 360°

Discovery 16, which made its first appearance in 2009, represented an important achievement for the Z-team. Luna Park in Coney Island installed the first version: this amusement ride is considered innovative because of its reduced sizes, perfect fit for every amusement park, even small-scale ones and indoor venues. Zamperla finally got the chance to explore new markets by responding to the growing demand of some theme parks that until then could not afford to install the Discovery due to its huge dimensions.

C

Some great achievements were reached also in 2012 and 2018: the Z-team developed the Discovery Revolution (360° pendulum rotation) and the Giga Discovery.

This last version of the ride was classified as an important innovation achievement as it first took riders higher and faster than ever before. The Z-group won the World Record as its ride reached 70 miles per hour (112 km/h) and 52.5 m of maximum height point. Giga Discovery quickly became a landmark attraction.

Customization is one of the main Zamperla’s points of strength: Discovery rides have been installed in parks located all over the world, whose themes range from western, to animal world, to dinosaurs to tropical and nature. The creation of the right storytelling around this attraction is what the Z-art department is fully committed to. The theming and decoration skills of the rides, adapted to the specific requirements of the clients and the size of the parks, enhance, and establish the name of Antonio Zamperla SPA worldwide.

The customization of our product is not only related to tint, shaping and molding, our expertise and craftsmanship are also highlighted by the electrical dept: its focus is to create those spectacular lighting designs typically required by the amusement parks.

Creativity, differentiation in sizes, seats, pendulum length, lighting design and customization: some of the main points of strength regarding the handcraft behind this masterpiece.

30 m 15 m

360°

360°

9m

18 m

30 m

52.5 m

130°

40 seats GIGA DISCOVERY

16 seats

30 seats DISCOVERY REVOLUTION 360°

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The

Zetta

Swing

is

the

tallest

pendulum ride in the world (even taller than the Statue of Liberty!), a one-of-a-kind attraction with a small footprint that guarantees huge fun.

The

ride

has

a

state-of-the-art

swinging gondola that achieves full height in just six swings guaranteeing real flying and free fall sensations with every swing.

Face first dive from 60 m (196 ft), terrifying stall at 60 m (196 ft) in the air, breathtaking views, and a speed of 90km/h (56 mph) are the main features of the Zetta Swing!

The ride can be personalized with multiple theming possibilities, perfect fit for every outdoor park and we present it also in a 32 seat version.

Stay updated on the Z-Funweek project and discover all the digital events we have planned follow Zamperla’s social media channels!

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We are glad to present the Zetta Swing one of Zamperla’s latest attractions, and the 9th product launched at the end of 2021, within the Z-Funweek project.

IAAPA EXPO 14

RETURNED with a view to the future

IAAPA Expo was, once again and after two years of digital events, a wonderful meeting place and an important showcase for the presentation of Zamperla expertise with the launch of two brand new Zamperla attractions, the Family Thrill Launch Coaster and the spectacular Zetta Swing, previewed during the show along with the Pump&JumpZ installed in our booth, which gave many visitors the chance to try it!

They have been fruitful and intense days, which allowed us to establish new relationships and consolidate existing ones thanks to a continuous conversation with our stakeholders and a mutual exchange, characterized by esteem and professional value.

Looking forward to seeing all our friends and customers soon at the next event!

Gathering again for IAAPA EXPO 2021 was a slightly surreal experience after the hiatus.

More than ever, the appreciation for the moment seemed to be felt by all in attendance.

Catching up with old friends and meeting new ones was so much fun, and truly encompassed the mission of bringing people together for shared experiences.

Michael Coleman, North American Sales Manager

It was great to be back in Orlando this year. The show felt like it had more energy than in the past - I think everyone was extremely excited to be at the IAAPA Expo in person. We continue to have a great response to the new coaster products. Our great engineering team combined with innovative designs has created a ton of buzz in the industry and it is great to get the continued positive feedback about the direction of Zamperla’s coaster division. The Double Heart in particular has stood out as a product that many different types of clients are excited to discuss.”

Adam Sandy, Roller Coaster Sales and Marketing Director

D

Marco Mazzucchi UK-EU South Sales Manager Zamperla enthusiast since 2008

ZETA HEROES

O

Interview with

WHAT DO YOU LOVE TO DO WHEN YOU DO NOT THINK ABOUT THE THEMATIZATION OF NEW ZAMPERLA RIDES?

I love to be with my family and travel, to the seaside, to the mountains, to visit Museums with my children. In my spare time I like to train, I define myself as a sporty person and I love running. On business trips, during my travels, I always take the opportunity to exercise, we can say that I have run a bit ‘all over the world: Dubai, Philippines, Europe, USA.

WHICH ARE THE GREATEST ACCOMPLISHMENTS OF YOUR WORK?

Within the company I have grown as a professional, first managing the Marketing and then moving on to the Sales area, in both sectors I have had many gratifications. In marketing, Zamperla has always been at the forefront, creating trends in the market, exploring new tools, using different communication channels. At the beginning of 2021, I embarked on a new challenge joining full time the sales team, I can say that I am satisfied with the work done so far.

ZAMPERLA IS SYNONYM OF…

Innovation, fun, creativity are the words that immediately come to mind. But first, Zamperla is made of a group of truly outstanding colleagues, the team is enriched by exceptional minds. Unique people, this makes Zamperla a great company.

“REIMAGINING THE FUTURE” MEANS ALSO FIND NEW WAYS OF APPROACHING WORK. DO YOU THINK THAT THE LAST YEAR HAVE CHANGED YOUR APPROACH TO WORK AND YOUR ROUTINE?

The technological and digital tools we have developed and used during the pandemic certainly help the work process, in the sales the relationship with the customer is fundamental: the relationship with the park, chatting face to face with the customers, seeing people having fun on our attractions, all aspects that are essential to my work. In 2022, I expect to travel more freely and meet with customers to keep up the relationships we’ve established and accrue new ones.

Interview with

Ulises Dixon

Latin America Sales Manager Zamperla enthusiast since 2017

WHAT DO YOU LOVE TO DO WHEN YOU DO NOT THINK ABOUT THE THEMATIZATION OF NEW ZAMPERLA RIDES?

I love to spend time and create new memories with my family and friends. Besides that, I love traveling to new places, practicing sports like football soccer, cycling, and doing activities like cooking and painting. My perfect day would be a sports day followed by a barbecue with my loved ones.

WHICH ARE THE GREATEST ACCOMPLISHMENTS OF YOUR WORK?

As a person that appreciates every second with my family, I will always be proud of being part of an industry and a company that provides sharable moments for families all around the world. It will always bring a smile to my face watching a kid enjoy a Zamperla ride next to their parents.

ZAMPERLA IS SYNONYM OF…

Reliability, when a park makes an investment in a Zamperla ride, they know that they are buying a ride that is going to be in their location for 20, 30 years. This is because when they invest in a Zamperla ride they are investing in a long-term relationship with a company that is determined to provide the highest quality not just in the product itself but in the services that we provide to our customers.

“REIMAGINING THE FUTURE” MEANS ALSO FIND NEW WAYS OF APPROACHING WORK. DO YOU THINK THAT THE LAST YEAR HAVE CHANGED YOUR APPROACH TO WORK AND YOUR ROUTINE? Definitely 2022 is going to be very different than 2021 and 2020. It already is, as I’m answering this interview while I’m on a trip in Colombia visiting our clients in this beautiful country. Unfortunately, as for everybody else, trips were very limited during the last couple of years, and we were limited to virtual interactions. We as an organization and I personally believe in the face-to-face interaction, and the in-person presence to really understand, support, and be able to provide the solutions that our customers need. So, I see a better scenario in general for our clients with a hybrid service, face-to-face and virtually when necessary.

• Family thrill ride where 4 arms rotate in

fast, intermeshing orbits.

• Hypnotic movement like a visual riddle

that is as much fun to watch as it is to ride.

• Ideal footprint for every kind of location:

from indoor to outdoor parks.

• The arms are synchronized by a redundant

central gearing system guaranteeing their intertwining and enhancing safety.

• Perfect ride for all ages,

from the youngest thrill seekers (105 cm [42’] tall) to the oldest!

Discover more on zamperla.com and follow us on 

0821/0921

0921/1021

0621/0721

0421/0521

Last year we launched an attraction each month, every Z-FunWeek, a brand new product.

Curious to find out what we have in store for 2022?

0721/0821

0521/0621

0321/0421

0221/0321

Stay tunezzz...

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