MAGZN 05 - November 2021

Issue 05

|

November 2021

S R A M

E TEA S Y UR IDE Y 55 O R R F O

R ST U O UR

O

O

FOR

INNOVATION IS AT THE HEART OF THE ATTRACTIONS INDUSTRY P12

LIGHTNING: THE NEXT GENERATION OF ROLLER COASTER DESIGN

IAAPA EXPO EUROPE BARCELONA: A HOPED-FOR RETURN

P16

P08

CREATING LASTING MEMORIES OF AMUSEMENT, ALL OVER THE WORLD

We are glad to present MAGZN, an editorial project by Zamperla born with the aim to connect not only people but also news and ideas, in our own words. A complex of entrepreneurial values,

associations,

expectations,

and emotions.

We are thrilled to share stories related to our Company, sometimes changing perspective,

giving

overviews

on

this huge roller coaster that is the amusement industry.

Enjoy the reading!

ISSUE 05 | 11 2021

Editor Giorgia De Luca

Authors and Contributors Charlotte Coates | Giorgia De Luca Valentina Corona | Nicolas Trentin Adam Sandy | Antonio Zamperla JR

Art Direction Caratti e Poletto Creative

Thanks to Michael Coleman Barbara Nicolato | Chiara Stefani Alessandro Zamperla | Alberto Zamperla

If “the future belongs to those who have a great past”, as the slogan of a well-known car company used to say, then Zamperla falls perfectly within the category of those visionary brands that have been able to create a fine balance between continuity and change. We have managed to keep pace with technological evolution and the needs of an increasingly competitive market while maintaining our identity. On the contrary, we have made our corporate heritage a value and an effective tool for keeping meaningful relationships with our stakeholders.

55 years after my grandfather founded the company, heir to generations of Zamperla present in the squares of all Italy with the first cinemas and circus shows, it is spontaneous to reflect on the current size of the company and on the factors of uniqueness and authenticity that represent it.

Who are we today? Zamperla blows out 55 candles, evoking the successes of the past and a constant presence in the amusement industry, maintaining the core values and identity of the first day, but always looking to future scenarios, to an evolution characterized by innovation and new technologies.

This year we want to celebrate a milestone of longevity and success that tells a story, our own, and the story of the people who, over these 55 years, have contributed to building the company and maintaining its quality standards.

ISSUE 05 | 11 2021

Our heritage, together with the new products and the innovation processes implemented, translates into a lasting competitive asset, into an artistic legacy that has seen hundreds of thousands of sketches and just as many creative proposals for new attractions pass through our offices.

We call ourselves “manufacturers”, because if we talk about “emotions and experiences”, then we don’t just play the role of technical or mechanical engineers, but also creative ones, driven by solid theoretical foundations and precise mathematics: that of entertainment.

Antonio Zamperla JR , CEO

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INNOVATION IS AT THE HEART OF THE ATTRACTIONS INDUSTRY Written by

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55 YEARS OF ZAMPERLA

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ZAMPERLA: A BRIDGE BETWEEN EDUCATION AND THE WORK WORLD

Charlotte Coates Blooloop

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NEBULAZ: AN ICONIC SUCCESS STORY!

Written by

P16

IAAPA EXPO EUROPE BARCELONA: A HOPED-FOR RETURN

P08

LIGHTNING: THE NEXT GENERATION OF ROLLER COASTER DESIGN

P18

ACHIEVEMENTS

P10

Z-FUNWEEK: BLENDEZ

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INTERVIEW WITH Z-HEROES

Valentina Corona

vio ni A Mi

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With the founding of the company, there was initial excitement and fear in embarking on a new entrepreneurial path, I didn’t know where it would take us, but I wanted to believe it: with many sacrifices and doubts, we had launched our first rides on the market, a limited product range of small attractions. For generations in the world of entertainment, in the circus and traveling cinemas touring the squares of Italy, this was the only road I could take, with passion, creativity, innovation, and a strong work ethic. We initially settled in a small garage and, in a short time, we became a company.

This was the beginning of a great dream...

Antonio Zamperla

Aer oT op

Je t

Passionate and enraptured by my father's project, I decided that his vision deserved to land all over the world.

With intuition and courage (perhaps even with a touch of recklessness) I believed I could bring our experience, our story, and our business abroad.

I have grown up alongside my company.

Altogether we have lived through wonderful moments and more difficult times.

I have experienced many things for which I am thankful and through which I have collected some wonderful memories.

During the past 55 years, I have watched our engineers create many beautiful rides, designing and assembling them with a devotion that can only shine through people who are truly dedicated to and passionate about what they do. Hopefully, my sons, Antonio and Alessandro, who have now taken over the helm of the company, will be fortunate enough to experience all the wonderful things I have enjoyed over the years.

That’s my wish.

Alberto Zamperla

It is an honor to lead Central Amusement International Inc. and to connect the Zamperla family’s legacy in the amusement industry with the most iconic amusement park in the world, Luna Park in Coney Island. Especially now as we emerge from the COVID-19 pandemic, operating an amusement park with all of its emotional, historic, artistic, and open-air entertainment qualities, is more important than ever to our social and recreational needs.

This year we began operating the historic Friedsam Memorial Carousel at Central Park and we broke ground to develop unused areas in the Coney Island Amusement District, where we will add innovative Zamperla attractions and environmentally friendly pedestrian plazas. I am thrilled to continue to revitalize and burnish iconic and historic locations in the greatest city in the world and am looking forward to growing our amusement park operations.

Lu n

Antonio Zamperla JR

a

y Island one C n ki ar P

Alessandro Zamperla

A heartfelt thank you to all who have believed in us during these fantastic 55 years and continue to do so.

You are our motivation, to keep on delivering memories of fun.

ISSUE 05

ing htn Lig It is a great responsibility that I take on today, especially after two great men like my grandfather and father, but at the same time, it is with honor and pride that I assume this position.

From foundation to today, we have envisioned new ideas, expanded around the globe, and have offices across the continents – we have grown from local to international, and yet we operate with the values of a local company because we think, act and breathe the same as our customers. Hoping to be able to make my mark, as my predecessors did so brilliantly, it is now clear to my collaborators how much I want to invest in a topic I am very passionate about: innovation and new technologies.

It is thanks to many talented and experienced professionals close to me that I am so confident today that I can meet this challenge.

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ZAMPERLA A BRIDGE B EDUCATIO THE WORK The company is looking to the future, in patnership with local high schools.

Written by

Valentina Corona HR Specialist

Zamperla has a long history of collaboration with schools and universities in the local area, from guided tours to discover how a ride is made - and perhaps even ignite a passion for the industry in someone - to operational partnerships in degree theses and research projects. A further step to consolidate this mentality is to make our resources available to some high schools in the area to develop synergistically the paths of orientation and development of the skills of their students provided by the national school system.

The first step is mutual listening between school and organization. What are the skills required by companies? What are the needs of the school to achieve optimal results in the preparation of its students? The answer to these questions gave rise to structured internship plans, thus converging the energies of

school and our organization in the shared goal of preparing students for the world of work, allowing them to work, make mistakes and learn.

With a path articulated over the years of high school, the boys and girls involved in the projects will be trained on the job by Zamperla’s professionals on the technical skills included in their curriculum, with particular attention to transversal skills. Therefore, not only training on mechanical design, automation, assembly, and quality control skills but also responsibility, organizational awareness, active listening, and communication.

This project translates into a real orientation plan for students, allowing Zamperla to let them get to know what professional opportunities they might find and plant the seeds of some of the key skills for the organization with

a view to generational turnover and empowering work teams.

“The company is a skills training ground where kids can exercise muscles that they don’t get to use often at school - says Lara Facchinetti, HRD. We commit ourselves to make school and work converge as much as possible, two worlds that are still too far apart, and thus help young people to discover first what it is strategic to learn to be effective in the professional world. We do this not only to anticipate and build valuable skills in time but also to keep the dialogue with young people open, to get to know them, to understand what we can learn from them and how we can better contribute to the growth of our country and our territory. Let’s build a bridge to the future.”

We commit ourselves to make school and work converge as much as possible, two worlds that are still too far apart, and thus help young people to discover first what it is strategic to learn to be effective in the professional world.

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A: BETWEEN ON AND K WORLD

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LIGHTNING

THE NEXT GENERATION OF ROLLER COASTER DESIGN

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However, one of the largest steps forward as a company was during IAAPA, 2019 when we shared our vehicle- the Lightning.

There are a lot of things that make this vehicle special. The easy things are what you can see, such as a new seat and restraint design that are significant upgrades from our older Thunderbolt vehicles.

But the most interesting details are “under the hood” as car buffs say. When the train is broken down and the fiberglass removed, one can better understand why the Lightning is the next generation of roller coaster design.

The largest difference from our competition is the aluminum-milled chassis. Our engineers switched from welded steel to aluminum for several reasons. The most important was to move towards a concept that had no welds in the chassis or wheel bogies.

The largest difference from our competition is the aluminummilled chassis.

Our engineers switched from welded steel to aluminum for several reasons.

The most important was to move towards a concept that had no welds in the chassis or wheel bogies.

After running Luna Park in New York for over a decade we came to better understand “cost of ownership” and incorporated the concept into all our new designs. With the Lightning vehicle, the elimination of welds means that the offseason NDT (non-destructive testing) and associated labor are minimized, allowing for a lower ride maintenance budget. In addition, it is better for the environment because less materials and paint are used on an annual basis.

A second benefit was the significant weight reduction we saw in the vehicles. This lowers the buying costs for our clients and means columns can be placed further apart, requiring less materials.

The Thunderbolt at Coney Island was an amazing project- a roller coaster that went from an engineer’s concept to opening in 12 months. One could easily argue that no other manufacturer could get so much done in a year. However, since the day this coaster opened our team has been working to make the Zamperla thrill coasters even better and the Lightning is the end result of all that detailed subsequent design work.

With all the challenges of the past 18 months it can be difficult to see the forest for the trees. But, when something special comes along it is fun to sit back and watch as others, both your clients and your competition, take notice.

The Lightning is here, it is our key roller coaster thrill platform and we look forward to showcasing just how special a ride system can be.

ISSUE 05

There have been a lot of developments in Zamperla’s Roller Coaster business unit in the past decade. From the Factory Coaster and Super Twister opening in 2018 to installing a coaster at Ferrari World during a pandemic to debuting groundbreaking concepts in 2021, the Zamperla coaster engineering team has been quite busy.

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BlendeZ premieres new and exciting movements first of its kind in the world!

Three different axes of rotation, one of which is free, guided only by the force of gravity, two driven by DC motors, 1 free spinning so you're always guessing which way is up.

Maximum thrill in a small footprint: BlendeZ is the perfect centerpiece for any facility, also for indoor applications.

People loading is fast to maximize thrill seeker capacity.

The BlendeZ features the option to add more seats from 12 to 24, to share even more of the thrill of its movement and speed up the time between rides.

Stay updated on the Z-Funweek project and discover all the digital events we have planned follow Zamperla’s social media channels!

ISSUE 05

We are glad to present Zamperla newest attraction, and 7th new product launched this year, within the Z-Funweek project.

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ISSUE 05

INNOVATION IS AT THE HEART OF THE ATTRACTIONS INDUSTRY

12

FOR

Written by

Charlotte Coates Blooloop

One thing that COVID-19 has highlighted is just how innovative the global attractions industry is. As we discussed in the last issue, the impact of the pandemic will be felt for years. But thanks to the creativity and innovation of both operators and suppliers, this has the potential to be a pivotal moment, enhancing and improving the guest experience as we head into the future.

We saw this innovation first-hand at the recent blooloop Innovation Awards. These new awards were created to celebrate the spirit of innovation at the heart of our industry, and we were blown away by the standard of the 114 entries. Across 14 different categories such as engagement, interaction, immersion and thrills, entrants presented ground-breaking new projects, products and services. This included next-generation rides, transformative technology, advances in sustainability and more.

While the global pandemic brought this innovative streak into sharp relief, the theme park and amusement park world has always been one that evolves in line with guest expectations. In today’s experience economy, guests want memorable, immersive, shared fun, and parks are constantly innovating in order to meet this desire.

13 ISSUE 05

In some ways, COVID-19 has even given them a helping hand, as it has sped up the adoption of digital technology. This will allow operators to better meet visitors’ needs and offer them a fuller experience.

For instance, take personalisation, which is an ongoing trend in the attractions industry. In the wake of the pandemic, more guests than ever before will visit a park’s website or download an app before they visit, either to find out more about their COVID-19 guidance or to pre-book their slot. Capturing data from these online visits allows the operator to learn more about their audience, meaning they can send more targeted information and offers.

Other trends which have been boosted by the pandemic and the subsequent increase in digital adoption are things like mobile ordering and virtual queuing.

We’ve also seen a rise in more cutting-edge solutions following the pandemic, from AI-powered dynamic pricing and sophisticated crowd simulation to facial recognition-powered entry and payment, and UV disinfection technology.

These are great examples of things that parks have brought in as new innovations in response to COVID-19, but that are likely to become permanent changes due to the positive impact that they have on the guest experience. We’ve also seen a rise in more cutting-edge solutions following the pandemic, from AI-powered dynamic pricing and sophisticated crowd simulation to facial recognition-powered entry and payment, and UV disinfection technology.

When it comes to what guests expect, they are looking for a streamlined, frictionless experience. They want COVID-safe venues where they can enjoy contactless entry and where they can buy food and merchandise through their phones without queueing. They want the freedom to plan their day in a way that suits them, accessing the rides and attractions they want without barriers, long waits or sticking points. They are also increasingly demanding that parks commit to a greener, more sustainable approach. Now, as suppliers within the attractions industry continue to create new solutions, this wish-list is fast becoming a reality.

Theme park and amusement park suppliers have also been innovating in terms of the range of rides and attractions on offer, and again we saw this highlighted during the blooloop Innovation Awards. Entries included fresh new developments in storytelling, theming, engineering, accessibility, technology and more.

Many could have seen the past 18 months as a time to sit back and wait it out, but instead, R&D teams have been working behind the scenes on the latest cutting-edge experiences. It’s a resilient industry, and those within it knew that guests would be back, and with more of an appetite for fun and escapism than ever before.

NEBUL

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AN ICONIC SUCCESS STO NebulaZ is a one-of-a-kind, Zamperla family thrill ride guaranteed to provide lots of fun: it looks like a visual riddle, but if you get closer, you’ll see the spiral, the colors, the speed, the sound of excitement!

NebulaZ, a multiple award winner ride, has 4 arms that rotate in fast intermeshing orbits, creating a hypnotic movement where the arms swing about horizontal axes in a circular motion while the central tower rotates around itself.

Eight gondolas at the end of the arms always remain upright, and riders catch air as they fly over the top of the ride!

Thanks to its movement, NebulaZ represents a thrill ride for all the family, especially the preteen riders between 6 and 10 years of age who don’t meet the 48” height requirement.

LAZ

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ORY!

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FAMILY PARK AUSTRIA

The success of the ride has been established last year with more than ten NebulaZ attractions sold all over the world, two of which are in the Gulf Countries, two in the United States, one of them in Luna Park in Coney Island, and one in Latin America. Some of the most notable NebulaZ installations are sited in Europe, like the Voodoo thematization in Walibi Rhône-Alpes, France, the Cockoo’s nest special NebulaZ in Bakken, Denmark or the “Stellarium” NebulaZ ride with a mood close to astronomy installed this year in FamilyPark, Austria.

NebulaZ, over these past two years, has become more and more popular in the entertainment industry, thanks to its original layout and special movement and to the ability of Zamperla’s Art department to thematize and create the most suitable storytelling for our clients’ requirements. That adds that extra artistic touch to a ride that fascinates and excites all its passengers for its technical characteristics.

WALIBI RHÔNE-ALPES FRANCE

DOHA OASIS QUEST DOHA

BAKKEN DENMARK

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After a year of recovery and virtual events, we have finally been able to participate to Europe’s largest event for the leisure sector, IAAPA Expo Europe, organized by IAAPA, the global association for the attractions industry.

22 months after the last IAAPA Expo, in Orlando, in November 2019, the show allowed us to meet many partners and customers in a few days and at the same time present our brand and expertise. They were days of intense and engaging activity, which witnessed a fruitful dialogue and an interesting exchange of knowledge of great professional value.

To finally come back together in person, with clients and stakeholders, was an injection of hope and optimism and all our entire team is looking forward to meeting you soon in Orlando!

It was unreal to attend IAAPA Expo Europe in Barcelona again after two years without live IAAPA events! Many people visited our booth, and the trade show floor was crowded as usual.

I had the chance to talk again to journalists and stakeholders and they all noticed our effort in terms of innovation, both product and process, it was positive feedback that motivates us to continue on this path.

Nicolas Trentin Marketing Manager

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Marco Mazzucchi Sales Manager UK - EU South

I believe everybody remembers their first IAAPA fair… and this will now be true for me too! After several months with Zamperla, it was a great pleasure to finally meet the people I have been chatting with for so long, as well as greeting new people. It was thrilling, exciting, exhausting, and worth it! I’m looking forward to the next one.

Charles De Bruyne Sales Manager EU

LATEST NEWS We are pleased to inform you that Zamperla Group has been granted the contract to manage the iconic Central Park Carousel in the heart of New York City.

Congrats to CAI Ceo, Alessandro Zamperla, on this great achievement!

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It was a great pleasure to finally get to talk to our customers face to face. The number of people who visited our booth and what they told us is a positive boost after these months of uncertainty!

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Antonio Zamperla SpA, once again awarded for its Innovation projects.

It is with pleasure and honor that we share the awards received at the "Blooloop Innovation Awards 2021”.

This important recognition obtained by Blooloop, one of the most authoritative media platforms in the Amusement industry, gives an element of added value and prestige to the results achieved by the company in terms of Innovation, the spirit that has always guided us and a fundamental value.

CATEGORY “INCLUSION” The Luna Farm Experience

CATEGORY “SPLASH” The Big Wavez Ride

CATEGORY “COVID” Virtual AR for Customer Assistance

Our CEO, Antonio Zamperla JR, has been included by Blooloop among the 50 most relevant influencers in the world of amusement parks, for the innovative and creative impact brought to his business in the last 12 months.

A great achievement that once again sees the company, in the figure of its CEO, an excellence in the industry and that rewards Antonio as a reference figure within a group of experts of high level and professional value.

Interview with

Chiara Stefani Art Department Manager Zamperla enthusiast since 2017

WHAT DO YOU LOVE TO DO WHEN YOU DO NOT THINK ABOUT THE THEMATIZATION OF NEW ZAMPERLA RIDES? Two of the activities that have always been my trademark are painting and drawing. In general, I am a great lover of everything that concerns art, design, restoration, in my free time I enjoy visiting exhibitions and galleries, but also read a good book. I’ve always been a passionate traveler, I’m constantly planning new adventures, but I also love spending time with my family and friends.

WHICH ARE THE GREATEST ACCOMPLISHMENTS OF YOUR WORK? Seeing the satisfaction in the customer’s face is one of the greatest achievements of our work. The art department has the delicate task of interpreting the artistic essence of the product according to the customer’s needs and applying it to the mechanical structure of the ride. The first thing that jumps to the eye in an attraction is the aesthetic impact, being able to hit the expectations of the customer is our main goal. Also, a great accomplishment is working closely with all departments of the company effectively and proactively, as well as with clients.

ZAMPERLA IS SYNONYM OF… Originality and a perfect combination of craftsmanship and mechanics.

“REIMAGINING THE FUTURE” MEANS ALSO FIND NEW WAYS OF APPROACHING WORK. DO YOU THINK THAT THE LAST YEAR HAVE CHANGED YOUR APPROACH TO WORK AND YOUR ROUTINE? I am convinced that limitations can be a valuable resource for finding alternative solutions. The need to “reinvent” how we approach our work has made us all more resilient, helping us to understand that there are many ways to achieve the same result. The greater digitalization of some processes has reduced distances, reaching a wider audience we have been able to introduce the company to a wider number of people and potential customers.

Interview with

Michael Coleman North American Sales Manager Zamperla enthusiast since 2012

WHAT DO YOU LOVE TO DO WHEN YOU ARE NOT BUSY SELLING ZAMPERLA ATTRACTIONS? Soaking up the moments with my family. We are often found on a hiking trail, engaged in a sport, or another family focused activity.

WHICH ARE THE GREATEST ACCOMPLISHMENTS OF YOUR WORK? Knowing that our work provides enjoyment and memories for individuals and families around the world that can last a lifetime is a motivating factor for sure.

ZAMPERLA IS SYNONYM OF… Collaboration. Organizationally and with our clients, collaborative efforts are behind every installation. Internally, there are so many experts behind each project that help see each project become a reality.

“REIMAGINING THE FUTURE” MEANS ALSO FIND NEW WAYS OF APPROACHING WORK. DO YOU THINK THAT THE LAST YEAR HAVE CHANGED YOUR APPROACH TO WORK AND YOUR ROUTINE? The work remains the same. We (sales managers) are designed to be agile and in multiple locations on a given day. It’s the routine that has changed. While I have been flying to visit with clients, the ability to meet virtually across multiple platforms has become a new mode of transportation in some ways. It will never replace the in person element but has made connection on a certain level more accessible.

• Multiple launches, dead-end track, reversing

• Uses a direct motor drive via a toothed

sections and more make this coaster a

belt- no gearboxes. Launch system part

marketing powerhouse.

replacements take minutes.

• Utilizes different vehicles: motorcycles with

• Efficient launch system. We can also utilize

a sidecar, motorcycles, and a truck are

a regenerative system that lowers operating

some of the many themes.

costs.

• 105 cm (42 in) height requirement means that majority of park-goers can ride.

Discover more on zamperla.com and follow us on 

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Every Z-FunWeek, a brand new product.

Prepare yourself for a great 2021: we are coming, world.

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