eTailing Summit Event Guide

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7TH & 8TH JULY 2 0 2 1 VIRTUAL EVENT



We’re delighted that you have chosen to join us at the virtual eTailing Summit – a unique event, tailor-made to meet your individual requirements. We have carefully planned out your itinerary to ensure your time here is worthwhile: Connect with businesses relevant to your current and forthcoming projects in our matchmade one-to-one meetings.

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4 Our Partners

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Webinars

Delegates

Grow like a Badass Unicorn The Executive’s Guide to Digital Transformation

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5 key considerations when selecting a Live Chat provider

Supplier Directory

Hosted by

Contact Us: 01992 374100 c.ross@forumevents.co.uk Craig Ross

Senior Sales Manager

Danielle King

Delegate Sales Executive

d.king@forumevents.co.uk etailingsummit.co.uk

DIARY DATES Smarter Payments Summit 8th September 2021 - Hilton London Canary Wharf 8th March 2022 - Hilton London Canary Wharf Digital Marketing Solutions Summit 18th November 2021 - Hilton London Canary Wharf 11th May 2022 - Hilton London Canary Wharf eTailing Summit 8th February 2022 - Hilton London Canary Wharf

@eTailingSummit #eTailingSummit


Partners & Supporters

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UNIQUE EVENT FOR THE ECOMMERCE SECTOR

8th February 2022 Gain industry insight - Enjoy a series of topical seminars led by industry thought leaders. Prepare for every eventuality - The eTailing Summit can build you a bespoke 1-2-1 itinerary of meetings with innovative and budget savings suppliers who match your requirements.

MEET

LE A RN

CONNECT

Contact Craig Ross on 01992 666726 or c.ross@forumevents.co.uk

etailingsummit.co.uk @eTailingSummit #eTailingSummit


WEBINARS WEDNESDAY 7TH JULY 2021

09.00 – 09.30

Grow like a Badass Unicorn Each of us has the potential to grow as fast and big as $1billion Unicorn start-ups. All we need is personal development so that we can ignite our best possible selves… • • • •

Alice Ter Haar Founder & Chief Unicorn, Badass Unicorn

13.10 – 13.40

In this interactive and practical keynote, you’ll learn how to apply the growth strategies of the world’s most inspiring businesses to turbo-charge your personal growth. This session is a whistle-stop self-awareness and self-empowerment tour where you’ll reconnect with the most important ingredient for personal and professional success – yourself. The output? The self-awareness and motivation to take your potential by the (unicorn) horn by being your most badass self. This session is run by Alice ter Haar, who after spending four years at one of Europe’s fastest growing scale-ups, Deliveroo, now shares this first-hand experience of building a Unicorn company to inspire others.

Alice ter Haar is the founder of Badass Unicorn – a personal development consultancy that inspires individuals and businesses with what they can learn from Unicorn ($1bn) scale-ups about hyper-personal growth. Alice delivers this message as a keynote speaker and through client, public and partner workshops. She’s a keen writer in publications like People Management and shares her personal story via social media. Prior to going full time on her business, Alice spent four years building one of Europe’s fastest growing scale-ups, Deliveroo.

The Executive’s Guide to Digital Transformation Digital transformation is a popular industry buzzword, but a difficult concept to master as it covers so much ground. As a leader, it is your responsibility to ensure that your organisation remains competitive and use digital transformation to grow and innovate. This session will define digital transformation, detail its potential, and outline ways in how it manifests across a variety of industries and can become part of your business strategy too. • • • • •

Anouk Brown EU Head of Marketing & Digital, AAMP Global

How important is Digital Transformation, really? The Digital Transformation Life Cycle Meet Your Digital Transformation Capability Model Key Drivers for Digital Transformation Success Conclusions, Take-Aways and Questions

Anouk is a seasoned strategist who has worked for the worlds’ largest (and smallest) brands over the past two decades. Having worn a variety of hats during her career, she has managed campaigns for brands such as Coca Cola, L’Oréal & Nestle, as well as independent retailers and UK start-ups in nearly all ecommerce industries. Currently, Anouk heads up the Digital and Marketing departments for Automotive Giant AAMP Global. Having spent the last half a year taking the brand through a digital transformation across the UK and Europe as well as transforming them from a classic B2B business, into a D2C success story. She is a frequent speaker and contributor to industry events and publications around the world. Delivering on a single story: No matter the size or nature of your business, we can drive year on year incremental growth.

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WEBINARS THURSDAY 8TH JULY 2021

09.00 – 09.30

5 key considerations when selecting a Live Chat provider Explore the key aspects to be considered when choosing a provider and implementing Live Chat software to your website. • • • • •

Jill Stephens Sales Director, Click4Assistance Limited

Why use Live Chat? Ease of Implementation Visitor Experience Customisation Data Collection & Reporting GDPR & Data Security

Account Director at UK Live Chat Software provider Click4Assistance, Jill Stephens is a customer experience evangelist. Working for more than 20 years with public and private organisations, Jill is driven by a dedication to improving online experience, helping businesses to successfully converse, monitor and engage with potential and existing customers. With a talent for assessment of performance metrics combined with an ability to see the bigger picture, Jill has helped many companies improve sales and transform anonymous website visitors into tangible customers.

NOTES

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DELEGATES

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AAMP Global

EU Head of Marketing & Digital

Active Brands

eCommerce and Digital Technology Lead

Boucleme

Head of Ecommerce & Digital Marketing

Drop24

CEO

Estee Lauder Companies

Online Trading Manager

Holloways of Ludlow

Head of Ecommerce

ITW Additives International

Ecommerce & Digital Marketing Manager

JD Group

Group Marketplaces Head

Lego

Search Manager

Monty Trading Ltd

Head of Ecommerce

Moss Bros.

Senior Ecommerce Manager

Natural Spa Factory

General Manager

Nestle

eBusiness Development and Innovation Controller

Nomad Foods

Group Digital Director

PepsiCo

Head of Ecommerce Marketing Europe

Restore Technology

eCommerce Manager South

Royal Canin

Pro Digital Director

Royal Mail

Online Shop Manager

The Stanley Black & Decker Company

Director, International eCommerce Strategy

TJX Europe

VP, European Brand & Marketing Director


SUPPLIER DIRECTORY

Checkout.com

0207 323 3888 / checkout.com Checkout.com empowers businesses to adapt and innovate. The company’s technology makes payments seamless. Flexible solutions, granular data, and instant insights help global enterprises launch new products in new markets and create outstanding customer experiences. Checkout.com provides the fastest, most reliable payments in more than 150 currencies, with in-country acquiring, world-class fraud filters and reporting through one API. Checkout.com can accept all major international credit and debit cards, as well as popular alternative and local payment methods. The company launched in 2012 and now has a team of over 1300 people across 19 offices worldwide, offering local expertise where it’s needed. Find out more at www.checkout.com.

dotdigital

020 3953 3072 / dotdigital.com dotdigital is a leader in omnichannel marketing automation technology. dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.

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Ecommerce Briefing is an industry resource delivering up to date content, news and topical discussion from across the industry, directly to the people who matter – through a dedicated online portal and a fortnightly email newsletter to 9,200 subscribers.

INTERESTED IN ADVERTISTING For further information on how you can promote your services within this platform, please speak to Craig Ross on 01992 666726 or email c.ross@forumevents.co.uk

etailingsummit.co.uk/briefing


SUPPLIER DIRECTORY

Ekata

ekata.com Ekata Inc., is the global leader in digital identity verification solutions that provide businesses worldwide the ability to link any digital interaction to the human behind it. The Ekata product suite is powered by the Ekata Identity Engine, comprised of two data assets: the Ekata Identity Graph, a proprietary data store of over 7 billion entities that validates digital identity elements and their interlinkages; and the Ekata Identity Network, a collection of over 16 billion identity elements and machine learning models that surface patterns of their use online. Ekata’s award-winning global product suite includes high-scale and low-latency APIs used in transaction, monitoring, and customer onboarding, along with its Pro Insight SaaS solution for manual fraud review. These solutions empower over 2,000 businesses and partners, like Alipay, Equifax, and Microsoft, to combat cyberfraud and enable an inclusive, frictionless experience for their customers in over 230 countries and territories.

FollowAnalytics - Native Apps-as-a-Service & Engagement solution followanalytics.com HQ’ed in San Francisco, FollowAnalytics is also present in New-York, Montreal, London & Paris, helping brands launch native mobile apps on iOS & Android in a matter of weeks. Built on top of brands existing web assets, FollowAnalytics apps come with a choice of 100+ native features and quick-to-setup customization options whilst seamlessly connecting to analytics, marketing and eCommerce stacks. Notable clients include Sephora (LVMH), Saks Fifth Avenue, PSA, Orange, Leroy Merlin, InterParfums, E.L.F. Cosmetics, doTerra, Bernina, Allianz and more. Whilst FollowAnalytics successfully enables high-volume BtoC apps, more and more companies across all sectors are using apps to improve operational efficiency with business partners & employees. At the eTailing Summit, we aim to understand your digital strategy, discuss the impact of mobile apps on it and how FollowAnalytics accelerate digital roadmaps whilst saving resources. Book by 2nd July to receive your mobile app prototype ahead of the meeting!

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SUPPLIER DIRECTORY

Fresh Relevance

02031 676767 / freshrelevance.com Fresh Relevance is the comprehensive personalisation platform for digital marketers that drives revenue and loyalty by delivering a targeted cross-channel customer experience. Powered by real-time data and machine learning, Fresh Relevance seamlessly works with the existing martech stack, unifies siloed data and tracks all customer behaviour. Providing unique, actionable insights into each shopper, the platform helps select the most relevant tactics from an unrivalled range of digital marketing tools to guide customers along their journey across channels and devices.

Khaos Control 0330 223 1111 / sales@khaoscontrol.com / khaoscontrol.com Khaos Control is a comprehensive UK-based business management solution that provides businesses with the ability to manage and streamline complex operations. The system integrates your finances, sales order processing, warehouses, EPOS, stock control, marketing, and more.

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SUPPLIER DIRECTORY

Loqate, a GBG solution 01905 888 550 / loqate.com

Loqate is the world’s most trusted location intelligence specialist. Its purpose? To help every business in the world reach every customer in the world. Combining leading technology with the richest global data, Loqate gives organisations across the globe the precision and reliability they need to give their customers the best possible experiences. From address verification to geolocation, our products and services work with retailers’ existing platforms to help them improve data quality and user experience, boost operational efficiency, and increase sales. Over 19,000 businesses rely on Loqate every day, including HSBC, Hotel Chocolat, IBM, Ralph Lauren, giffgaff and GymShark.

SaleCycle 020 3318 6826 / Hello@SaleCycle.com / salecycle.com SaleCycle is a UK based global behavioural marketing company. We work with e-commerce brands to reconnect with the customers they’ve lost online, providing on-site remarketing and email remarketing solutions to increase conversion rates by up to 8.5%. Working with some of the worlds biggest brands including; Nike, Games Workshop, The Body Shop, Yves Saint Laurent, Nespresso, Best Western, Monsoon and over 400 others, SaleCycle solutions have become an extension of marketing teams worldwide. Our Account Managers are experts in verticals such as general retail, fashion, telecoms and travel, meaning you get industry benchmarked analysis and recommendations that will help you increase conversions, AOV and ultimately revenue.

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SUPPLIER DIRECTORY

Signifyd

signifyd.com Signifyd is the leading eCommerce Revenue Protection Platform, leveraging AI and a global commerce network of more than $100BN of transaction data. Signifyd helps over 10,000 merchants increase revenue from existing checkout traffic, automate shipping decisions and protect against chargebacks and consumer abuse. With today’s highly competitive eCommerce environment it has never been more critical to ensure every sale is converted at checkout and the revenue protected from chargebacks. Acknowledged to be the market leader by industry analysts and merchants alike, Signifyd is providing a friction-free buying process across eCommerce for countless household names including Samsung, Lego, Lacoste, Mango, Omega, and Emma-The Sleep Company amongst many others. Combined with 3DS2.2 capability to provide Exemptions and SCA in compliance with PSD2 legislation in Europe, Signifyd is the most comprehensive Commerce Protection Platform on the market allowing its customers to grow their online retail operations without fear of fraud.

Trustly trustly.com Founded in 2008, Trustly is a global leader in Online Banking Payments. Our digital account-to-account platform redefines the speed, simplicity and security of payments, linking some of the world’s most prominent merchants with consumers directly from their online banking accounts. Trustly can handle the entire payment journey, setting us apart from the competition and enabling us to offer an attractive alternative to the traditional card networks at a lower cost. Today we serve 8,100 merchants, connecting them with 525 million consumers and 6,300 banks in over 30 countries; and in 2020 we processed over $21 billion in transaction volume in our global network. Read more at www.trustly.com

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Better payments, unlimited opportunities Get faster, more reliable transactions. Higher conversions. Unbeatable insight and flexibility. So you can delight your customers and unlock new revenue streams.

Global acquiring network

Modular infrastructure

Detailed, actionable data

Dedicated, specialist support

Move into new markets more easily with our global solutions.

Choose the elements you need, when you need them.

Understand how money flows in and out of your business.

Create more revenue opportunities with our deep expertise and white-glove service.


Campaigns

Automation

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Contacts

Reporting

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Program nodes Messaging Campaign Messenger Push notification MailshotMaker Send SMS Actions Add contact Remove contact Update contact Delay Delay Decisions Decision Date split Quantity split Random split End End Extensions

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Validation

Test program

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