16TH JULY 202 0 VIRTUAL EVENT
HEADLINE PARTNER
MAXIMIZE EVERY MOMENT
Experience the Power of the World’s Ultimate Marketing Platform Selligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels. More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com
Š 2019. Selligent Marketing Cloud. All rights reserved. 45 Folgate Street, Spitalfields, London E1 6BX. Tel: +44 (0) 203 002 1040. Web: www.selligent.com
We’re delighted that you have chosen to join us at the very first virtual Digital Marketing Solutions Summit – a unique event, tailor-made to meet your individual requirements. We have carefully planned out your itinerary to ensure your time here is worthwhile: Connect with businesses relevant to your current and forthcoming projects in our matchmade one-to-one meetings.
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4
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Seminars
Our Partners
Delegates
‘Grow Like A Badass Unicorn – How To Unleash Your Potential Like A Start-Up’
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10
‘The Connected Consumer’
Itinerary
Supplier Directory
Thursday 16th July 2020
Hosted by
Contact Us: 01992 374100 j.howe@forumevents.co.uk James Howe
Sales Executive
Katie Bullot
Group Delegate Manager
k.bullot@forumevents.co.uk digitalmarketingsolutionssummit.co.uk
HYBRID EVENTS Digital Signage & Interactive Solutions Summit 23rd September 2020 - Hilton London Canary Wharf Print & Digital Innovations Summit 12th November 2020 - Hilton London Canary Wharf eTailing Summit 11th February 2021 - Hilton London Canary Wharf
@DMSSummit #DMSSummit
Headline Partner
Gold Partners
Silver Partners
Partners & Supporters
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OUR MISSION
To make brands work beautifully.
Woven
You WOVEN
YOU
We are a brand engagement agency that combines powerful insights with creative abandon to make brands work beautifully.
You could be big, successful and keen to defend or grow market share.
We help our clients grow stronger, think smarter and become more relevant to their customers. So that even during challenging times, they don’t just survive, they thrive. We take our tapestry of expert planners, strategists and creatives to make something truly special. You.
You could be lean, hungry and eager for the next step. Or you could be just starting out and ready to announce yourself in a big way. Wherever you are in your journey, so long as you match our ambition and our commitment to take you to the top of your game, then you’re with us. You’re Woven.
Leeds | London | +44 (0) 113 532 8181 | hello@woven.agency | woven.agency
ITINERARY THURSDAY 16TH JULY 2020
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09.00 – 09.30
Webinar ‘Grow Like A Badass Unicorn – How To Unleash Your Potential Like A Start-Up’ Alice ter Haar - Founder of Badass Unicorn, a Personal Development Consultancy
09.40 - 12.50
Meetings
12.50 - 13.20
Lunch Break
13.20 - 15.40
Meetings
15.40 – 16.10
Webinar ‘5 Marketing Efficiencies For Success In A New World’ Sam Counterman - Director of Marketing, Northern Europe & Global Digital Lead at Selligent Marketing Cloud
SEMINARS THURSDAY 16TH JULY 2020
09.00 – 09.30
Grow Like A Badass Unicorn – How To Unleash Your Potential Like A Start-Up Each of us has the potential to grow as fast and big as $1billion unicorn start-ups. All we need is personal development so that we can know and be our best possible selves… • • • •
Alice ter Haar Founder of Badass Unicorn, a Personal Development Consultancy
15.40 – 16.10
Learn about the key drivers for business success from a founding marketer of Europe’s fastest-growing company, Deliveroo Apply learnings such as developing a niche and nailing your value proposition to your personal and professional life in order to grow at pace and scale Look at how applying your own unicorn-horn, your “growth-mindset,” to your personal self is the most powerful tool you have in creating the space to thrive. Take time for self-reflection and come away with tangible takeaways, including a snapshot of your goals and the value you deliver to drive your development forward
Alice’s career spans 10 years in high-growth businesses, and most recently three years at Europe’s fastest-growing company, Deliveroo. She describes herself and the company as “growing up together,” and she’s proud to be part of the team that’s propelled the brand through such astonishing growth. Alongside her day job, Alice has a professional side-hustle as a personal development enthusiast – she’s on a mission to “make personal development mainstream.” Alice dedicates one working day a week to this alongside her role as a Senior Manager for regional marketing at Deliveroo. Alice found this calling after discovering the transformation impact that personal development can have for herself, which inspired her to share its magic with others.
5 Marketing Efficiencies For Success In A New World Join Selligent Marketing Cloud’s Director of Marketing, Sam Counterman as he discusses 5 marketing efficiencies brands and marketers need to think about for success in a new world. • • • • •
Sam Counterman Global Head of Revenue Marketing at Selligent Marketing Cloud, Selligent Marketing Cloud
Brand building - Long and short-term strategy Personalization & Why it matters Privacy: A Shift in Consumers’ Trust Data Modelling: Using Data to Build Customer Loyalty AI and Machine learning: Work Smarter, Not Harder
Sam brings more than 15 years of B2B and B2C marketing experience to Selligent, with a focus on digital marketing, advertising, customer journey and experience mapping, demand generation, and brand management. He is responsible for building and executing Selligent’s global digital strategy, including driving brand awareness and sales across digital channels. When not at work, Sam can be found exploring the latest technologies, playing the guitar or surfing – if not running after his 20-month-old son.
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DELEGATES
Airey Miller
Marketing Manager
Assa Abloy
EMEA Marketing Manager Marketing Assistant
Aviva Investors
Brand Manager
Biffa
Digital Marketing Manager
Blackbird Plc
Marketing Director
Bondi Sands
Senior Digital Marketing Manager
Bose
Partnerships Manager
Carey Olsen
Director
Compare The Market
Senior Manager Content
Conde Nast
Head of Marketing
Corinthia London
Digital Marketing Manager
Electronic Arts
Reporting Solutions Mananger
EMG Health
Head of Content Marketing Marketing Assistant
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Food & Drink Federation
Digital Manager
h Club London
Head of Marketing
Hyde New Homes
Digital Campaigns Manager
Key Group
Senior Digital Marketing Manager
Livia’s
Senior Brand Manager
LV =
Sales & Marketing Director
Nando’s
Head of Digital & eCommerce
Oxfam
Marketing Manager
Raremark
Head of Digital Marketing
RationalFX
Digital Marketing Manager
Simply Business
Copy & Content Manager
Spar UK Ltd
Digital Marketing Manager
The Walt Disney Company
Marketing Director
University of Sunderland London
Marketing Manager
WSP
Digital Marketing Manager
3 REASONS TO MEET WITH US
We help brands optimise returns from marketing investment by developing a deeper level of customer understanding that drives maximum value from every customer interaction.
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Join your online and offline worlds together in one journey, and get absolute clarity on marketing attribution
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Optimise marketing spend and conversion rates across all channels
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Encourage customers to spend more, more often, with reduced churn - while acquiring new ideal customers
@goinspiregroup
SUPPLIER DIRECTORY Selligent Marketing Cloud
07772 524544 / sam.counterman@selligent.com / selligent.com Selligent Marketing Cloud is a highly integrated, AI-powered omnichannel marketing automation platform that enables ambitious B2C marketers to maximize every moment of interaction with today’s connected consumers. Deliver ultrapersonalized, highly relevant customer experiences across channels and devices, providing value swiftly and at scale.
Agenda21 Digital
0207 036 0700 / ncollins@agenda21digital.com / agenda21digital.com What we do We build connected media for our clients; media that is addressable, ad-servable or conditionally delivered to liberate your creative messages. If we can’t validate, track and measure it, we don’t do it. Media done this way or “media. done right” – shapes, informs and delivers real business results. Whether you’re a start-up, a new business trying to secure funding or a traditional business in need of a change, we explore what’s possible and relevant with curiosity, adventure and honesty to do the right thing for you. Why us? For 15 years we’ve solved unique challenges across many different clients, including Vodafone, Emirates, The AA and 3M. From unifying data sets to empower media buying, to hyper-targeted campaigns that supercharge growth, we’ve helped our clients become industry leaders. Media done right delivers results, and we’ve got the case studies to prove it.
dotdigital
020 8662 2762 / joanna.crompton@dotdigital.com / dotdigital.com dotdigital is a leader in omnichannel marketing automation technology. dotdigital’s Engagement Cloud is the platform of choice for businesses seeking to engage customers across all touchpoints. The platform’s features empower 4,000+ brands across 150 countries to acquire, convert, and retain customers. Users can connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more. dotdigital is a global company with over 350 employees, serving companies of all sizes and in all verticals for over 20 years.
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Hybrid Event 13 October 2020 Hilton London Canary Wharf The Digital Customer Engagement Summit is a unique event for all senior professionals involved in the digital customer service sectors. It allows them to meet with innovative and competitive suppliers to the industry for one focused day of business meetings & networking. Attendance options are optional and we can facilitiate either a live event attendance or virtual attendance.
For further information contact Lisa Rose on 01992 374077 or l.rose@forumevents.co.uk contactcentresummit.co.uk/digital-customer-engagement-summit
SUPPLIER DIRECTORY ESV Digital
0203 475 1801 / richard.raperport@esvdigital.com / esvdigital.co.uk ESV Digital is an international Digital Marketing Agency that specialises in Search Marketing, Social Media, Analytics, Creative and Digital Strategy. As part of the global ESV Group (an independent), we are pioneers, with our innovative technologies, best practice methodologies, wide ranging staff expertise and the transparent manner in which we do business. Our mission is to maximise ROI and growth for all our clients, no matter the service type, scope or size. As a truly multilingual agency with 12+ languages in house, we are international growth specialists, able to help your business take on the world. We work across the full spectrum of digital channels, allowing you to specialise in just one area, use us to manage multiple channels or leverage our expertise for specific projects. Our clients include: bwin, L’Oréal, Air France, Sandals, Thalys, Tiffany Rose, Mercedes Benz, Mad4Tools, Tower London and Agos, to name a few.
Exponea
07500 217179 / candace.gregg@exponea.com / exponea.com Exponea is the world’s leading Customer Data and Experience Platform (CDXP). Built from the ground up for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results. We pride ourselves on empowering marketers to be more relevant, efficient, and crazy-fast. Companies we’ve partnered with on this mission include Desigual, Benefit Cosmetics, Missguided, the Arcadia Group, OluKai, and Altar’d State.
Go Inspire Group
01162 594410 / matt.lawrenson@goinspire.co.uk / goinspire.co.uk 3 Reasons to meet us: 1. Solve the challenge of bringing your online world together with your offline world in one Journey - get absolute clarity on multi-channel marketing attribution 2. Optimise marketing spend and conversion rates across all channels 3. Encourage customers to spend more, more often, with reduced churn - while acquiring new ideal customers Go Inspire Insight are an award-winning Data Science and Marketing Performance partner, that specialise in the customer. We help brands optimise returns from marketing investment by developing a deeper level of customer understanding that drives maximum value from every customer interaction. By connecting multiple sources of big data using proprietary technology – and by applying predictive data science, analysis and interpretation, we transform your data into actionable customer insights that typically drive: • Additional £6 for every £1 invested - Incremental revenue uplift from your current provision • 26% - 54% - We typically help increase frequency and volume of customer transactions
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Automation
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Reporting
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Program nodes Messaging Campaign Messenger Push notification MailshotMaker Send SMS Actions Add contact Remove contact Update contact Delay Delay Decisions Decision Date split Quantity split Random split End End Extensions
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PRIORITIES FOR MARKETERS AMID A GLOBAL PANDEMIC By David McGeough, Director of International Marketing, Wrike Around the world, businesses are adapting their strategies to reflect the COVID-19 era. For some this means pivoting to a blanket e-commerce approach; for others it has meant creating completely new content hubs and microsites. Whatever the changes may be, relevancy has never been so important. Your audiences want to know exactly how you are responding to the current challenges and how you will come out the other side. Now, more than ever, marketing departments are being tested. Previous plans must be replaced, budgets must be cut, and teams must try to maintain the same level of productivity while working remotely. Stay connected, keep collaborating Most workforces have now been logging on from home for around nine weeks. During this time, we’ve all had a chance to adapt to our new working routine, finding alternative ways to stay connected with our colleagues. This has quickly brought to light the importance of collaboration, and how much we take for granted being in close proximity to team members. No longer able to ask someone a question at their desk or get campaign updates in daily face-to-face meetings, we’re relying on technology to bridge the gap. Regardless of where employees are based, marketing teams need to be able to quickly and easily see the status of a task, know the latest developments, and
have full visibility of crucial deadlines. Not only do these tools and platforms need to boost collaboration, they also need to bring every aspect of a campaign or activity under one umbrella. This means should external agencies, freelancers or third-party suppliers be involved, everyone is on the same page and knows what to expect. With technologies such as work management platforms helping businesses maintain productivity away from the office, many organisations will continue their remote working policies in the future. A spotlight on ROI As the pandemic continues to transform the economy, many businesses are experiencing a severe decline in revenue. Inevitably, this has had a knock-on effect internally, with multiple departments taking a hit. Despite marketing playing a key role in promoting products and services, as well as ensuring the right audiences are being targeted, it’s unsurprising that the vast majority of teams are having to work with reduced budgets. While we’ve seen the same happen as a response to previous recessions – including those in both the 1990s and late 2000s – it has led to certain campaigns being put on hold or cancelled altogether. It has also resulted in an urgent focus on performance, with a need to understand exactly what activity is having the most impact, and what can no longer afford to be a priority. Marketing teams are using this time to analyse every tactic and platform being used to uncover the return on investment they are
getting. Under close watch, marketers will be forced to transform the way they work in order to find their feet. This will mean getting creative, working with what they already have, and injecting innovation into every activity. This approach won’t just be critical for the current climate, but for those that want to thrive when the economy begins to rebuild. Preparing for the new normal While it’s easy to be consumed by the negative impact of the ongoing crisis, this period provides a unique chance for marketing teams to deploy different tactics and learn new skillsets. Employees that usually focus on events, for example, can transfer and develop their skills for digital webinars or conferences. As a result, teams will be better set-up to deal with the changes we are set to see post-pandemic. If teams are willing to properly analyse the results of their campaign audits under new budget restrictions, they will end up with insights that improve their strategies both now, and in the future. New tactics, tools and
ways of working will be replaced by more efficient, streamline and effective methods, without teams having to lose out on the collaboration that is fundamental to marketing success. Taking a step back could turn out to be extremely positive for innovation. Despite recruitment being on hold, it’s very likely that we will see an increased demand for certain skillsets, such as digital media. The teams that are willing to adapt are the ones that will come out on top, having used this time to rethink product offerings, key audiences and technologies. Short-term, KPIs and priorities for marketing departments will continue to fluctuate as businesses become more cautious with their money. The longer-term impact will likely be different; however, it is still too early to say how. COVID-19 has forced every marketing team, on a global scale, to consider how they spend and invest their money. Those that have been able to streamline and readjust to the new normal will find it easier as we begin to come out of this.
SUPPLIER DIRECTORY MRS Digital
01252 622722 / adam@mrs.digital / mrs.digital MRS Digital are an award winning digital marketing agency. Since 1999, we’ve worked in partnership with hundreds of businesses, big and small, to help them achieve success through digital marketing. Over that time, we’ve assembled a team of 26 in-house experts in PPC, SEO, Social Media, Marketing Analytics, Website design and Development. We believe that a collaborative approach to marketing gets you better results, every time. Our unwavering focus is on people and the commercial value we bring to any business’ work in the online space, and as a result, their bottom line. We’ve spent years developing our craft just for you and work with every client with pride and full transparency. We truly care about the work we do, our client relationships, and mean it when we say we become an extension of your brand.
OneTrust PreferenceChoice
+1 (844) 847 7154 / dvillarreal@onetrust.com / preferencechoice.com OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences and build trust while complying with hundreds of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. OneTrust PreferenceChoice is the #1 CMP (according to AdZerk) and is an IABregistered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and trust platform used by more than 5,000 customers. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and integrates seamlessly with the full OneTrust platform.
Redweb Ltd
01202 779944 / beckywillis@redweb.com / redweb.com Redweb is one of the UK’s leading independent digital agencies, specialising in strategy, marketing, and technology. We’ve been transforming brands and businesses with strategic, creative thinking and cutting-edge technology since 1997. By considering all touchpoints along a customer journey, we empower ambitious brands to forge connected experiences with their audiences to drive lasting engagement and return on investment. Our digital specialists will map out where you are today, your internal and external challenges and the customer experience you provide. Then together we define the future: what your customer connections should be and how to leverage your current situation effectively. We seamlessly blend our teams’ expertise to provide a cohesive and consistent experience across the entire agency. We’re proud to have formed long-standing partnerships with brands including Vitality, UEFA, St John Ambulance, Guide Dogs, Crest Nicholson and City & Guilds, helping to create connections that drive change.
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INTERESTED IN ADVERTISTING? Do you want to reach senior marketing industry professionals and key buyers quickly and easily? Digital Marketing Briefing is an industry resource delivering up to date content, news and topical discussion from across the industry, directly to the people who matter – through a dedicated online portal and a fortnightly email newsletter to 15,600 subscribers. Digital Marketing Briefing puts you in front of a cross section of senior buyers and suppliers, including: Heads of Marketing, Marketing Directors, Heads of Marketing and Communications, Marketing Managers, Heads of eCommerce, MD’s, Heads of Digital and many more. Start working with Digital Marketing Briefing today to publicise your company, products and services.
CONTACT US For further information on how you can promote your services within this platform, please speak to James Howe on 01992 374067 or email j.howe@forumevents.co.uk
digitalmarketingsolutionssummit.co.uk/briefing etailingsummit.co.uk/briefing
SUPPLIER DIRECTORY Selesti Limited
01603 760767 / tom@selesti.com / selesti.com We are a digital agency for brands with ambition. Our team of experts create a 12 month roadmap for digital activity, plugging the skills gaps that our clients in-house teams may have, and pro-actively create expansive campaigns to maximise your brand’s return from digital spend. Selesti balances the benefits of working with a smaller, more agile team, capable of throwing the rule book out of the window on every new campaign, with being a reassuring, multi-award winning Google Premier partner that’s honed its craft over 15 years. We have in-house design, UX & development talent, meaning we can offer a turnkey approach to getting new products from brand evolution to market, with the commercial chops to advise on the best use of that previous marketing spend by audience and per channel. Our client base ranges from start up ethical brands to international eCommerce giants, how can we help you?
Something Big
01483 746650 / sally@somethingbig.co.uk / somethingbig.co.uk Something Big is Surrey’s leading creative communications and brand agency. We know that it’s one thing to create a clear and impactful message that resonates with target audiences but it’s quite another to choose the right channels and use them effectively. That’s where we come in. We’re channel experts from email and social to offline print and more. We help our clients drive performance through their channels, bring them to life creatively and join them up making them work together cohesively. Our team is packed with seasoned experts who have been around the block and talented creatives bursting with big ideas. Better still, we’re led by an ex-client who really understands and drives the service responsiveness, commercial thinking, partnership working and transparent pricing that our clients love. We’re looking forward to meeting you at this exciting forum event.
Vertical Leap
02392 830281 / mhill@vertical-leap.uk / vertical-leap.uk Vertical Leap is the most effective search marketing agency in the UK. We use data science and intelligent automation to dig deeper and achieve more scale than is humanly possible. Our technology Apollo Insights collects everything that could possibly be known about your website, your wider online presence, your competitors and your market. It provides our search specialists with a level of analysis that would simply not be possible done manually. For 19 years, we have been leading the way in search marketing, pioneering innovative techniques that keep our customers ahead of their competitors. Our customers include KFC, P&O, Harvester, FatFace, Ordnance Survey and University of East Anglia. We are part of the Sideshow group; an independent group of 200+ staff with 5 offices in the UK. We are a Premier Google Partner.
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An award winning, international Digital Marketing Agency based in Central London. Data-driven, strategic in our approach, with a core focus on ROI and growth.
PROVIDING CLIENTS A VERTICAL CHOICE OR A FULL-SERVICE PROPOSITION
PPC
SEO
• Paid Search • Display, Video & Apps • International PPC • Shopping • Product Feed
SOCIAL
• Integrated SEO Audits • SEO Strategy & Reporting • Content, Training & Planning • International & Local SEO • Technical SEO
ANALYTICS
• Paid Social • Organic Social • Influencer Marketing • Community Management • Audience Profiling
CREATIVE
• Web Analytics & Tracking • Data Visualisation • CRO • Email & CRM • Strategy & Insights • Attribution
STRATEGY
• Editorial Content • Digital Design • Video & Animation • Websites • Landing Pages • Brand Activation
200+ CLIENTS GLOBALLY
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4 OFFICES
• Project Managers • In-House Support • Digital Strategy • Media Audits • Internationalisation • Marketing Automation
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12 LANGUAGES IN-HOUSE
SOME OF OUR 200 CLIENTS
WWW.ESVDIGITAL.CO.UK • HELLO@ESVDIGITAL.COM • +44 (0) 203 475 1801 LONDON - PARIS - LUXEMBOURG - ANN ARBOR
SUPPLIER DIRECTORY Video Sherpa
+353 87 252 8160 / anna@videosherpa.com / videosherpa.com The world is experiencing a surge in video consumption across online, social and mobile platforms. Marketers who take advantage of this increased demand for video content are seeing the rewards through increased online sales, customer and employee engagement and brand recognition. Video is the perfect way to show the human face of your organisations - your own team, customers, products & services - and that human element has more impact than ever before. Video Sherpa is a Content Creation Platform for businesses. Our end-to-end solution enables marketing teams to film, edit, publish and manage all their own video content in the cloud, so you can create high-quality, original video exactly when you need it. We work with organisations in Manufacturing, Healthcare, Higher Education, Marketing Agencies, Public Sector, Retail and Hospitality in the UK, Ireland and the US.
Woven Agency
0113 532 8181 / hollie@wovenagency.com / woven.agency Woven is a creatively led brand engagement agency. We take decades of digital experience, a deep understanding of human psychology, powerful, real-time social insights. And voila. Beautiful, effective solutions driving engagement across the entire user journey - from love at first sight to partners for life. We are architects of brand experience. From one-off campaigns to start-to-finish brand developments, we believe success stems from meticulous planning, research and data-driven insight, even more so in the challenging times we currently find ourselves in. We obsess over the why, what, who and where of your brand - because these are the foundations upon which everything else is built. Once the foundations are in place, our creatives set to work on the how, maximising the effectiveness of your campaigns, your brand and your business. We make brands work beautifully.
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HYBRID EVENT 11th February 2021 Hilton London Canary Wharf Gain industry insight - Enjoy a series of topical seminars led by industry thought leaders. Prepare for every eventuality - The eTailing Summit can build you a bespoke 1-2-1 itinerary of meetings with innovative and budget savings suppliers who match your requirements.
MEET
L EAR N
CONNECT
Live and virtual attendance options are available.
Contact Craig Ross on 01992 666726 or c.ross@forumevents.co.uk
etailingsummit.co.uk @eTailingSummit #eTailingSummit
OneTrust PreferenceChoice
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START A FREE TRIAL OR REQUEST A DEMO AT PREFERENCECHOICE.COM ATLANTA | LONDON | BANGALORE | SAN FRANCISCO MELBOURNE | NEW YORK | MUNICH | HONG KONG OneTrust PreferenceChoice™ enables marketing teams to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. With PreferenceChoice, organizations can implement privacy into marketing and sales activities for marketing compliance. For more, visit PreferenceChoice.com. Copyright © 2019 OneTrust LLC. All rights reserved. Proprietary & Confidential.