CONTENTS Logomark Logotype
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THE LOGO
4 6 7 8 9
Design Versions Treatment Anatomy Exclusion zone / Minimum Size
CORPORATE MANUAL 10
10
12 13 14 15
THE FONTS
Corporate typogrophy
THE COLORS Corporate color palette MCW Black Color proportions
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BRAND MISUSE
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Incorrect application
V E R S I O N 1 . 0 / 2 0 2 1 C R E AT E D B Y Y V O N N E H A R T M A N N . C O M 1
MCW ABOUT Who We Are, What We Do, and What We Stand For
MusiCoWomen About SubtitleOx morununum publicae dum ia? Udam With his mysterious, unpredictable and passionate tam publicaed Cupio verte noximer character, I AM BYRUS aims to „infect“ the feciorum audience publiam pulatudem notius re, with his movili innovative sound. Romnit Combining classic que nos nu in senatiquem inerfin ta, novertum saxophone with experimental electronic sounds, nostrae facchuci te tem rebuncu he creates a contrasty andportem provocative, but ppliiss at the olicavoltiam facchui poritur. Veratuus acchilis same time emotional atmosphere for all senses. virmili caudacc huitestis et vis patatiam. Gra virmilis, ses et, sendam iliam egerem peculviciam
I AM BY R US i s mysterious minimal provocative passionate experimental unpredictable creative contrastive
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CONTENTS
4
THE LOGO
4 6 8 9 9
Design Treatment Anatomy Exclusion zone Minimum Size
10
THE FONTS
11 12 13
14 15 16 17
Primary font Secondary font Corporate typogrophy
THE COLORS Corporate color palette MCW Black Color proportions
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BRAND MISUSE
19
Incorrect application
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MCW LOGO Who We Are, Design. What We Do, and Treatment. What We Stand For Anatomy. Exclusion zone. Minimum size.
MusiCoWomen Logo Design SubtitleOx morununum publicae and dumprovocative ia? Udam The logo reflects the contrastive tam publicaed Cupio verte noximer nature of the artist, representing his feciorum passion, publiam movili mysterious pulatudem and Romnitunpredictable notius re, experimental, que nos nu in senatiquem inerfin ta, novertum character. nostrae facchuci te tem portem rebuncu ppliiss olicavoltiam poritur. Veratuus acchilis This has beenfacchui achieved by using the following virmili caudacc huitestis et vis patatiam. Gra elements: virmilis, ses et, sendam iliam egerem peculviciam - round vs. edgy shapes - filled letters vs. outlines - use of black + red color - horizontal vs. vertical orientation of text
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LOGO 2 colors The gradient used for the original 2-color version is created by the two primary corporate colors IAB-black and IAB-black (see page 15). Gradient settings: Location red: 0% Location black: 37% Angle: -90° .
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LOGO 1 color If the logo is displayed in one color only, this color has to be one of the primary corporate colors (IAB black or IAB red). The logo can be displayed on different backgrounds in the following color combintions.
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LOGO Treatment On photography, the logo should be displayed in its original 2-color version whenever the background is plain and bright (almost white). On black backgrounds the white or red 1-color version should be used. On colored backgrounds it’s recommendable to use the logo in a box. 7
LOGO Logo anatomy The logo is designed with an anatomy based on balanced proportions between all its elements. The established proportions shall be respected in any use case of the logo.
4X 2,5X
X
0,5X
10,5X
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LOGO Exclusion zone The exclusion zone should be respected to keep the logo free of any other graphical elements and guarantee its visual impactand visibility. Minimum size The minimum width should be respected for print and online to guarantee its correct visibility and legibility.
25mm
100px
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FONTS Primary font. Secondary font.
The selection of the corporate typographic elements has been aligend with the artist‘s values and vision. The corporate fonts represent a harmonic and complementary element to the logomark.
Corporate typography.
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FONTS
BEBAS NEUE PRO
Primary font Bebas Neue Pro is a round, clean and minimal font which offers a wide range of styles. Alternatively the free Google font Bebas Neue Regular can be used.
Middle A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! ” § $ % & / ( ) = ? ` ° ; : ’ # + * Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! ” § $ % & / ( ) = ? ` ° ; : ’ # + * Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! ” § $ % & / ( ) = ? ` ° ; : ’ # + * Bold Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! ” § $ % & / ( ) = ? ` ° ; : ’ # + * BEBAS NEUE Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 ! ” § $ % & / ( ) = ? ` ° ; : ’ # + * 11
FONTS Secondary font The display font AFRONIK adds a bold and modern tone to the brand and with its edgy shapes builds a contrast to the round, clean Bebas Neue Pro. It will only be used for headlines and titles.
AFRONIK A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 ! “ $ & / ( ) = ? ` ; : ’ # + *
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FONTS Corporate typography Afronik will be used exclusively for primary headlines and titles. Bebas Neue Pro will be used for body copy as well as secondary and terciary headlines, sub- or taglines.
HEADLINe
Sublines / taglines / intros / (max. 2 lines)
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HEADLINE 1 Font: Afronik Size: 24pt
HEADLINE 2 Font: Bebas Neue Pro Bold Size: 16pt Tracking: 50 HEADLINE 3 Font: Bebas Neue Pro Middle Size: 16pt Tracking: 50
SUBLINES Font: Bebas Neue Pro Italic Size: 8pt Tracking: 30
BODY TEXT Font: Bebas Neue Pro Middle Size: 8pt Tracking: 20
MUSIC COLLABORATIVE DISCOGRAPHY WORKS LIST WORKS LIST
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COLORS Primary colors. Secondary colors. Black. Color proportions.
The corporate colors are aligned with the artist’s values and vision and thus play an important role of the corporate design. The IAB color palette consists of the following primary and secondary colors and its use is recommended for any kind of media.
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COLORS
primary color palette
secondary color palette
Primary colors Colors used primarily for all type of media and corporate assets. Secondary colors Colors used to highlight and compliment the primary colors.
IAB BLACK
IAB RED
IAB MAROON
IAB ORANGE
IAB GREY
RGB: 34/34/34
RGB: 242/25/5
RGB: 115/2/2
RGB: 242/129/87
RGB: 119/138/140
CMYK: 74/64/60/78
CMYK: 0/94/97/0
CMYK: 32/100/98/48
CMYK: 0/60/66/0
CMYK: 55/33/37/14
HEX: #222222
HEX: #F21905
HEX: #730202
HEX: #F28157
HEX: #778A8C
PANTONE: NEUTRAL BLACK C
PANTONE: 485 C
PANTONE: 188 C
PANTONE: 1635 C
PANTONE: 430 C
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COLORS Black Wherever the color black is applied in corporate assets it should have the follwing values.
RGB: 34/34/34
CMYK: 74/64/60/78
HEX: #222222
PANTONE: NEUTRAL BLACK
Black can be used for backgrounds, texts or the logo itself.
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COLORS
35%%
IAB BLACK
35%%
IAB RED
Color proportions The color proportion scale shows how much the different colors should be used in relation to each other.
10%%
10%%
IAB GREY
10%%
IAB ORANGE
IAB MAROON 17
MISUSE Restrictions. Incorrect applications.
Restrictions The correct application of the corporate elements is very important in order to guarantee a coherent brand perception. The following incorrect application cases should be avoided at any time.
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MISUSE
DO NOT change orientation or rotation
DO NOT disproportionally scale or resize the logo or parts of it
DO NOT display in colors not previously specified
Incorrect applications The following cases should be avoided at any time. MUSIC DO NOT display with color combinations not previously specified
DO NOT add any effects to the logo
DO NOT display any elements within the logo’s clear space
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