MusiCoWomen - Styleguide

CONT ENTS L o g omark L o g ot ype

4 6 8 10 12 14 16

18 19 19 20

[ BRAND GUIDE ] 20 21

1

ABOUT MCW W h o W e Are, Wh Wh W h at a t W e Do Do,, aan ndd Wh W h at a t W e Stand S t an d For

MusiCoWomen Su M us bi tC io tW lo em Oe x n m oirsu n u nau m s a pf ue -

bp s la ic ce a e cdruema t eida ? f oUrd a mw o m te an m pn a ud b l i claiekde -Cmuipnidoe dv e r tpee o p nl oe xi w it mh e r a pfaescsiioornu mf o r pmuubsliica.m movili

p u l a t u d em

Romnit

O nu or t i ugso arle , i sq u et on ob su inlud i a n c eo st so em nm au tn ii qt uy e m wiintehr a f i nn thao,n n e ie c vx ec rh ta un m gneo satbroauet f atchceh umcuis t b tu es m ipnoerstse ma nrde beumnpcouw eprpmleinits s

t oo l i c abveo l t m io ar m e f apcrcohduuic t i pv oe t ro ig te ut rh . e rV e raantdu u su l t ai cm ca ht ie ll iy s

c ha eu dsatcact uhsu iqtueos t i ts o vh ia rn mg ie l i tc a da ive e t mvoirse peaqtuaatli aa mn .d G r vr is re i ye s l aentd,s cse a pned.a m i l i mn id lu is st , rs am egerem peculviciam

2

CONT ENTS

4 4 6 7 8 9

THE LOGO - Design - Versions - Treatment - Anatomy - Exclusion zone / Minimum Size

10 10

THE FONTS - Corporate typogrophy

12 13 14 15

THE COLORS - Corporate color palette - MCW Black - Color proportions

16 16

BRAND MISUSE - Incorrect application

3

THE ABOUT MCW LOGO L o goo W Wh d esi e Are, gn Wh a t W e Do, an d Wh a t W e S t an d For

MusiCoWomen The Logo Sh T ue b t il to lg eo Ox cm oo nr su in su tn s u m o fp u a

bt s lr io cn ag e gdeuomm e t ir ai ? c Uldoagmo m a tr ak m pn a ud b l i caa e d vCeurpyi o vgerratpeh i n co al xo l ig mo et r y p ef.e c iTohreu m l o gpou b l i ham s me b oe vn ili car pe uf lu al tl uy d em d e R so im gni et d

nc a oc to ir ud s i nrge , t o q u et h n e o sb rnaun d ‘ is n sa v el nu ae ts iqa un ed m ivniesrifoinn: t a , n o vertum nostrae facchuci te I tn ed m eppoerntdeemn cree b/u nCcouu rpapglei i/s s

D oi lv ie cr as vi ot ly ti/ a m E mfpaocwcehrumie n tp o/C / s K iancdcnheislsi / ro il tl ua rb . o rVaetriaotnu u s R ve is rp me ic lt i / c a uOdpaecnc- m i hn ud ie td en se ts is

E ed tuc va it si opna t/a tPilaamy.f uGlrnae svsi r F oe rs i eentt,a tse i onnd a m i l i mu it lu ir se , s am egerem peculviciam

4

THE LOGO Lo g omark Represents the three initials of the brand‘s name in a playful, modern way. The cube form represents collaboration and „different perspectives“.

Lo g otype Has been chosen for its clean, modern and strong appearance.

The design of the letter „O“ is making reference the empowerment of all genders.

5

THE LOGO L o g o versi ons The full vertical version of the logo (logotype under the logomark) is the primary logo and should be used whenever possible.

However, if the format doesn‘t allow the use of the primary logo, there are options to display a horizontal or even simplified version of the logo.

Primary ( v e r t i c a l ) l o g o

Simplified logo

MusiCoWomen SubtitleOx

morununum

blicae

dum

ia?

ximer

feciorum

Udam

pu-

tam

publicaed Cupio verte nomovili notius

p u l a t u d em

re,

que

publiam

nos

Romnit nu

in

senatiquem inerfin ta, noou go v e r t u m n oHorizonta s t r a e f alc clh ci te

tem portem rebuncu ppliiss olicavoltiam ritur.

facchui

Veratuus

po-

acchilis

virmili caudacc huitestis

et vis patatiam. Gra virm i l i s , s e s e t , se n d a m i l i am egerem peculviciam

6

THE LOGO Tr e a tment The logo can be displayed in different colors and on different backgrounds as shown here.

For plain backgrounds corporate colors should be applied. (see p.14).

7

THE LOGO L o g o an atom y The logo is designed with an anatomy based on balanced proportions between all its elements.

The established proportions shall be respected in any use case of the logo.

MusiCoWomen SubtitleOx

morununum

blicae

dum

ia?

ximer

feciorum

Udam

pu-

tam

publicaed Cupio verte nomovili notius

p u l a t u d em

re,

que

publiam

nos

Romnit nu

in

senatiquem inerfin ta, novertum nostrae facchuci te tem portem rebuncu ppliiss olicavoltiam ritur.

facchui

Veratuus

po-

acchilis

virmili caudacc huitestis

et vis patatiam. Gra virm i l i s , s e s e t , se n d a m i l i am egerem peculviciam

8

THE LOGO

2M

2M

2M

2M

2M

2M

2M

2M

E xc lu si on Zone It‘s important to respect the established exclusion zone and keep the logo free of any other graphical elements in order to guarantee its visual impactand visibility.

Mi n imum S i ze The established minimum heights should always be respected in order to guarantee the correct visibility and legibility of the logo.

9

THE FONTS Co r p orate t ypog raphy

Corporate typography The selection of the corporate

aligned

fonts with

has

the

values and vision.

been

brand‘s

They represent a harmonic a n d c o m p l e m e n t a ry e l e m e n t to the logomark.

10

THE FONTS P r i m ary Font ROBOTO is a clean, modern font which offers a wide range of styles.

S e c on dary Font COURIER NEW adds a contrasting but at the same time complementary, timeless font to the corporate design elements.

ROBOTO Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+* Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+*

COURIER NEW Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+* Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!”§$%&/()=?`°;:’#+* 11

THE COLORS

Corporate col or palet Colors

play

sign.

They

role

in

a

an

important

corporate are

de-

aligned

with the corporate values and vision.

Co r p orate t ypog raphy

The

main

MCW

color

palet

consists of the five following

colors

commended

for

various media.

and the

is

use

rein

12

THE COLORS P r i m ary C ol or Pa let t e Colors used primarily for all type of media and corporate assets.

S e c on dary Color Pa let t e Colors used to highlight and compliment the primary colors.

Primary c o l o r s

Secondary colors

[MCW PINK] PANTONE 2582C RGB 206/29/255 CMYK 58/79/0/0 HEX #celdff

[MCW YELLOW] PANTONE 123C RGB 255/196/54 CMYK 0/26/83/0 HEX #ffc436

[MCW BLACK] PANTONE Process Black C RGB 33/30/22 CMYK 0/0/0/90 HEX #211E16

[MCW GREEN] PANTONE 7479C RGB 3/204/128 CMYK 70/0/65/0 HEX #03cc80

[MCW WHITE] PANTONE RGB 255/255/255 CMYK 0/0/0/0 HEX #FFFFFF

[MCW PURPLE] PANTONE 2602C RGB 140/2/178 CMYK 67/89/0/0 HEX #8c02b2

13

THE COLORS

MusiCoWomen SubtitleOx

dum

B la ck c an be u sed for back g ro unds, t exts or the logo i ts e l f .

ia?

ximer

feciorum

Udam

pu-

tam

publicaed Cupio verte nomovili

Bl a ck Wherever the color black is applied in corporate assets it should have the follwing values.

morununum

blicae

notius

p u l a t u d em

re,

que

publiam

nos

Romnit nu

in

senatiquem inerfin ta, novertum nostrae facchuci te tem portem rebuncu ppliiss olicavoltiam ritur.

facchui

Veratuus

po-

[MCW BLACK] PANTONE Process Black C RGB 33/30/22 CMYK 0/0/0/90 HEX #211E16

acchilis

virmili caudacc huitestis

et vis patatiam. Gra virm i l i s , s e s e t , se n d a m i l i am egerem peculviciam

14

THE COLORS C o l o r propor t ions The color proportion scale shows how much the different colors should be used in relation to each other.

15

BRAND MISUSE

Restrictions The correct application of

the corporate elements is

very important in order to guarantee a coherent brand perception.

IN C ORRECT A P P LICATIONS

The

following

application

incorrect

cases

should

be avoided at any time.

16

BRAND MISUSE

Off-brand colors

Logo distortion

Logo rotation

Resizing elements

Boxed logo

Off-brand combination

D ON ‘ T The following cases should be avoided at any time.

Disturbin elements

17