DONATA - Styleguide

CONT ENTS

THE LOGO Design Treatment Anatomy Exclusion zone Minimum Size

THE FONTS

CORPORATE MANUAL

Primary font Secondary font Corporate typogrophy

THE COLORS Corporate color palette MCW Black Color proportions

BRAND MISUSE Incorrect application

version 1.0 / 2022 - created by yvonnehartmann.com

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ABOUT ABOUT vulnerability - creativity - hope - courage INDEPENDENCE - AUTHENTICITY- HONESTY

VULNERABILITY - CREATIVITY - COURAGE DONATA-is AUTHENTICITY a female artist who writes heartfelt INDEPENDENCE - HONESTY

songs about the different journeys in her life and how artist they make her grow both personally andthe different DONATA is a female who writes heartfelt songs about spiritually. journeys in her life and how they make her grow both personally and spiritually.

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CONT ENTS

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LOGO

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Design Treatment Anatomy Safety Zone Minimum Size

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TYPOGRAPHY Primary font Secondary font Corporate typogrophy

COLORS Corporate color palette MCW Black Color proportions

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BRAND MISUSE

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Incorrect application

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ABOUT LOGO

vulnerability - creativity - hope - courage INDEPENDENCE - AUTHENTICITY- HONESTY

DESIGN - TREATMENT - ANATOMY DONATA is a female artist who writes heartfelt songs about the differentSIZE journeys in her life and SAFETY ZONE MINIMUM

how they make her grow both personally and spiritually.

With its round curves and shart edges he logo aims to reflect vulnerability and elegance as well as courage and independence.

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TREATMENT: ORIGINAL VERSION The original version of the logo is displayed in the corporate color DONATA Green (see page 15) .

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TREATMENT: COLOR COMBINATIONS The original logo version can be displayed on white, DONATA YELLOW or DONATA BEIGE. The logo can be displayed in black

and white, however it is preferrable to use the corporate colors DONATA BEIGE or DONATA GREEN as an alternative.

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ANATOMY The logo is designed with an anatomy based on balanced proportions between all its elements.

The established proportions shall be respected in any use case of the logo.

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SAFETY ZONE The exclusion zone should be respected to keep the logo free of any other graphical elements and guarantee its visual impactand visibility.

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MINIMUM SIZE The minimum width should be respected for print and online to guarantee its correct visibility and legibility.

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TYPO GRAPHY PRIMARY FONT - SECONDARY FONT CORPORATE TYPOGRAPHY The selection of the corporate typographic elements has been aligend with the artist‘s values and vision.

The corporate fonts represent a harmonic and complementary element to the logomark.

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PRIMARY FONT AGNE is a very creative display font with a strong character. It was chosen for its combination of round shapes and sharp

edges to represent the contrast of the artist’s vulnerable and feminine, but also independent and creative character.

AGNE should be used for headlines (H1) as well as taglines or highlighted texts.

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LATO LIGHT abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 !Ó¤$%&/()=?

LATO REGULAR abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 !Ó¤$%&/()=?

LATO BOLD abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 !Ó¤$%&/()=?

SECONDARY FONT The clean sans-serif Google font LATO builds a contrast to the prominent Aqala Display while at the same time underlines its

feminine and elegant character. The styles LIGHT, REGULAR and BOLD can also be used in their ITALIC version.

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8x (pt)

1.5x (pt)

1x (pt)

CORPORATE TYPOGRAPHY AGNE is exclusively used for headlines, subheadings and taglines. Lato is used for all running texts as well as smaller

headlines, buttones, etc.

A combination of the fonts is ideally used respecting the above stated proportions.

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COLORS PRIMARY PALETTE - SECONDARY PALETTE BLACK - COLOR PROPORTIONS The corporate colors are aligned with the artist’s values and vision and thus play an important role of the corporate design.

The IAB color palette consists of the following primary and secondary colors and its use is recommended for any kind of media.

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primary color palette

secondary color palette

DONATA GREEN

DONATA YELLOW

DONATA RED

DONATA BLACK

DONATA BEIGE

RGB: 59/91/96

RGB: 40/70/86

RGB: 189/107/68

RGB: 28/12/8

RGB: 237/217/196

CMYK: 75/45/47/36

CMYK: 14/32/82/3

CMYK: 21/63/74/10

CMYK: 64/78/67/90

CMYK: 8/16/25/0

HEX: #3B5B60

HEX: #DDAC40

HEX: #BD6B44

HEX: #1C0C08

HEX: #EDD9C4

PANTONE: 5477 C

PANTONE: 7563 C

PANTONE: 7618 C

PANTONE: BLACK 6 C

PANTONE: 482 C

PRIMARY COLORS Colors used primarily for all type of media and corporate assets.

SECONDARY COLORS Afronik will be used eColors used to highlight and compliment the primary color

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DONATA BLACK RGB: 28/12/8 CMYK: 64/78/67/90 HEX: #1C0C08 PANTONE: BLACK 6 C

BLACK Wherever the color black is applied in corporate assets, it should have the above stated values.

Black can be used for backgrounds, texts or the logo itself.

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30%

30%

DONATA GREEN

DONATA YELLOW

20% DONATA RED

10% DONATA BLACK

10% DONATA BEIGE

COLOR PROPORTIONS The color proportion scale shows the importance of each corporate color and thus their usage in relation to the other colors.

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RESTRIC TIONS INCORRECT APPLICATIONS The correct application of the corporate elements is very important in order to guarantee a coherent brand perception.

The following incorrect application cases should be avoided at any time.

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DO NOT change orientation or rotation

DO NOT disproportionally scale or resize the logo or parts of it

DO NOT display in colors not previously specified

MUSIC

DO NOT display with color combinations not previously specified

DO NOT add any effects to the logo

DO NOT display any elements within the logo’s clear space

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