Yolenda Huang_Print/Graphic Design Portfolio 2023

YOLENDA

Yolenda Huang

Graphic Designer at Fortnum & Mason

As an in-house Graphic Designer at Fortnum & Mason, I collaborate closely with the marketing and hospitality teams to deliver design solutions. My primary focus is creating captivating graphic designs for a range of stores, including Fortnum’s flagship store, St Pancras Station, The Royal Exchange, Heathrow Terminal 5, and Hong Kong. Additionally, I actively contribute to numerous events and campaigns that showcase the unique essence of the Fortnum & Mason brand.

In my role, I work closely with the marketing team to ensure that the shop floor signage is not only visually appealing but also aligned with the brand’s identity. I develop design assets, such as graphics and packaging, that reflect the brand’s essence. Moreover, I play an active role in various projects, constantly generating innovative proposals and ideas that elevate the brand’s visual presence. I am also responsible for handling requests from multiple deparments, including hospitality, visual merchandising, online channels, international markets, and events.

By integrating my expertise and creativity, I am committed to not only providing design solutions but also enhancing the visual image of Fortnum & Mason and delivering a consistent and captivating brand experience across various platforms.

FRAGRANCE PACKAGE DESIGNS

A collaborative series with Woxco, packaging designs for their fragrance collection that evoke the memories of Fortnum’s afternoon tea.

YOLENDA HUANG’S PORTFOLIO

EASTER CAMPAIGN

Easter Gift Guide

Design Easter visual creatives to promote Fortnum’s Easter campaigns and showcase their products in stores across HK and the UK.

DIGITAL SCREEN

Digital screen promoting Fortnum’s Easter campaigns and products in-store and online.

VALENTINE‘S CAMPAIGN

Valentine’s day graphic designs for Fortnum’s stores and online, displayed across the Fortnum’s store to promote their Valentine’s products.

HK AIRPORT LIGHTBOX

Creative illustration designs for Hong Kong Airport lightbox.

CORONATION CAMPAIGN

A collection of the most recent campaign creatives and posters I have designed for Fortnum’s stores and online platforms to promote Coronation products.

YOLENDA HUANG’S PORTFOLIO

CORONATION CAMPAIGN

Creative designs for Coronation invitation cards and gift guides for customers and department stores across the UK and HK.

Coronation Gift Guide

PACKAGE DESIGNS FOR CORONATION

YOLENDA HUANG’S PORTFOLIO

Packaging design for Coronation coffee tin collections.

CHRISTMAS CAMPAIGN

DIGITAL SCREEN

Digital screen promoting Fortnum’s Christmas campaign directs customers to the Christmas shop.

Christmas poster and gift card designs displayed inside the Fortnum’s stores to promote their Christmas products.

PLATINUM JUBILEE CAMPAIGN

I had the pleasure of being part of the Platinum Jubilee campaign, collaborating with the internal design team and external agency to create creative visuals, posters and products packaging for the Platinum Jubilee project.

YOLENDA HUANG’S PORTFOLIO

PLATINUM JUBILEE CAMPAIGN

Platinum Jubilee creatives displayed in Fortnum’s stores, along with packaging designs for products, to promote the Platinum Jubilee campaign.

PACKAGE DESIGNS FOR PLATINUM JUBILEE

YOLENDA HUANG’S PORTFOLIO

Packaging Design for Platinum Jubilee scarf and limited edition Xerjoff fragrance collections.

PACKAGE DESIGNS FOR PLATINUM JUBILEE

Packaging Design for Platinum Jubilee champagne, sold in-store and online worldwide.

TEA GENERIC POSTERS

Various tea and coffee Poster designs showcased in Fortnum’s stores to promote their classic product range.

YOLENDA HUANG’S PORTFOLIO

MID-AUTUMN FESTIVAL

Mooncake packaging designs and gift guide for the HK Mid-Autumn Festival, promoting the festival at Fortnum’s HK stores and online.

YOLENDA HUANG’S PORTFOLIO

INSTALLATIONS

Installation promoting Fortnum’s Mid-Autumn Festival campaigns and products in-store and online.

Installations for Fortnum’s Chinese New Year, promoting the Lunar New Year activities and showcasing the product line.

BEAUTY PACKAGE DESIGNS

Packaging design for Xerjoff fragrance collection and beauty pouches.

Be

Buried in the Fog - 2019

Print designer：Yolenda Huang

Introduction:

This project aims to pay tribute to the late musician Tupac Shakur.

Tupac Shakur was a legendary figure in the music industry of the 1990s, whose work reflected political, economic, social, and racial equality issues. He was a highly acclaimed artist known for his radical revolutionary consciousness. This collection is a collaboration with Lloyd Jung, a menswear designer from Central Saint Martins, and it is dedicated to commemorating the great musician Tupac Shakur and paying homage to the impact of his work.

Drawing inspiration from Tupac Shakur’s documentaries, music, and interviews, the project explores the fashion of 90s hip-hop culture. It incorporates a range of iconic Tupac elements into the creation of printed fabrics, which are then integrated into the clothing collection. The design collection emphasizes both the practicality of the garments and the innovation of the fabrics while retaining the characteristic elements of clothing in hip-hop culture. By experimenting with injecting smoke into PVC fabrics, the project successfully demonstrates the fabric’s effect as a different medium of expression.

Magazines:

Vogue (UK), Blazed, Esquire, Maps-mag, 1st Look Magazine

Celebrities & Music Videos:

“DNA REMIX” - JAYPARK, YLN FOREIGN, D.ARK, 365LIT, PH-1, LILBOI, LEEYOUNGJI, OUREALGOAT, CHOO, OSUN - 2021

Renowned Korean Musicians Jay Park and lIl BOI wore the pieces from this collection in their music single“DNA,”which has garnered 3.5 million views on YouTube to date.

“JACKSON SECRET SOCIETY-MIX” - WOODIE GOCHILD - 2021

“HEAT”- LILBOI, WONSTEIN & MIRANI - 2021

GOT7 - ST LOOK MAGAZINE - 2021

“MONEY” - KIDA KUDZ X SONS OF SONIX FT. TENI - 2019

Renowned British Musicians KIDA KUDZ wore the pieces from this collection in his solo album single“MONEY”.