Yolenda Huang Portfolio

YOLENDA HUANG

Creative Designer Portfolio 2023

Yolenda Huang

Graphic Designer at Fortnum & Mason

As an in-house Graphic Designer at Fortnum & Mason, I collaborate closely with the marketing and hospitality teams to deliver design solutions. My primary focus is creating captivating graphic designs for a range of stores, including Fortnum’s flagship store, St Pancras Station, The Royal Exchange, Heathrow Terminal 5, and Hong Kong. Additionally, I actively contribute to numerous events and campaigns that showcase the unique essence of the Fortnum & Mason brand.

In my role, I work closely with the marketing team to ensure that the shop floor signage is not only visually appealing but also aligned with the brand’s identity. I develop design assets, such as graphics and packaging, that reflect the brand’s essence. Moreover, I play an active role in various projects, constantly generating innovative proposals and ideas that elevate the brand’s visual presence. I am also responsible for handling requests from multiple deparments, including hospitality, visual merchandising, online channels, international markets, and events.

By integrating my expertise and creativity, I am committed to not only providing design solutions but also enhancing the visual image of Fortnum & Mason and delivering a consistent and captivating brand experience across various platforms.

FORTNUM’S & WOXCO

A collaborative series with Woxco, packaging designs for their fragrance collection that evoke the memories of Fortnum’s afternoon tea.

YOLENDA HUANG’S PORTFOLIO

EASTER CAMPAIGN

Easter Gift Guide

Design Easter visual creatives to promote Fortnum’s Easter campaigns and showcase their products in stores across HK and the UK.

DIGITAL SCREEN

Digital screen promoting Fortnum’s Easter campaigns and products in-store and online.

VALENTINE‘S CAMPAIGN

Valentine’s day graphic designs for Fortnum’s stores and online, displayed across the Fortnum’s store to promote their Valentine’s products.

HK AIRPORT LIGHTBOX

Creative illustration designs for Hong Kong Airport lightbox.

CORONATION CAMPAIGN

A collection of the most recent campaign creatives and posters I have designed for Fortnum’s stores and online platforms to promote Coronation products.

YOLENDA HUANG’S PORTFOLIO

CORONATION CAMPAIGN

Creative designs for Coronation invitation cards and gift guides for customers and department stores across the UK and HK.

Coronation Gift Guide

PLATINUM JUBILEE CAMPAIGN

I had the pleasure of being part of the Platinum Jubilee campaign, collaborating with the internal design team and external agency to create creative visuals, posters and products packaging for the Platinum Jubilee project.

YOLENDA HUANG’S PORTFOLIO

PLATINUM JUBILEE CAMPAIGN

Platinum Jubilee creatives displayed in Fortnum’s stores, along with packaging designs for products, to promote the Platinum Jubilee campaign.

PACKAGE DESIGNS FOR PLATINUM JUBILEE

YOLENDA HUANG’S PORTFOLIO

Packaging Design for Platinum Jubilee scarf and limited edition Xerjoff fragrance collections.

PACKAGE DESIGNS FOR PLATINUM JUBILEE

Packaging Design for Platinum Jubilee champagne, sold in-store and online worldwide.

TEA GENERIC POSTERS

Various tea and coffee Poster designs showcased in Fortnum’s stores to promote their classic product range.

YOLENDA HUANG’S PORTFOLIO

MID-AUTUMN FESTIVAL

Mooncake packaging designs and gift guide for the HK Mid-Autumn Festival, promoting the festival at Fortnum’s HK stores and online.

YOLENDA HUANG’S PORTFOLIO

PACKAGE DESIGNS FOR CORONATION

YOLENDA HUANG’S PORTFOLIO

Packaging design for Coronation coffee tin collections.

FORTNUM’S & XERJOFF

Packaging design for Xerjoff fragrance collection and beauty pouches.

DIGITAL SCREEN

YOLENDA HUANG’S PORTFOLIO

BRAND

BRAND CAMPAIGN

CAMPAIGN LINE PORTRAIT MODE

CAMPAIGN LINE LANDSCAPE MODE

CAMPAIGN LINE PORTRAIT MODE

CAMPAIGN LINE LANDSCAPE MODE

CATEGORY BANNER MOBILE

EMAIL AND WEBSITE HEADER MOBILE

EMAIL AND WEBSITE HEADER DESKTOP

EMAIL AND WEBSITE HEADER DESKTOP

Website campaign line designs

The lock up was used across all mediums and platforms during the spring campaign.

EMAIL AND WEBSITE HEADER MOBILE

CATEGORY BANNER MOBILE

CATEGORY BANNER MOBILE

YOLENDA HUANG’S PORTFOLIO

SOCIAL FOR

SOCIAL FOR AWARDS

Static and animated versions. Colours all set based on the brand colours which were then used across website, email, social and print.

WEBSITE ENGAGEMENT

Food and Drink Awards

TERMINAL 5 CHRISTMAS MENU

Personal shopping menu for customers at the Heathrow Terminal 5 store to promote their in-flight hamperling menu and customisable hamper basket.

AFTERNOON TEA MENU

Afternoon tea menu for one Fortnum’s flagship store restaurant - The Parlour. Serving tea and cakes inspired by the recipes from their new cookbook - Time for Tea.

DIGITAL SCREENS

Digital screen signage promoting Fortnum’s products and campaigns in-store and online.

TEXTILE DESIGN PROJECT

BE BURIED IN THE FOG

2019

FASHION PRINT DESIGNER：

Yolenda Huang

MAGAZINE COVERAGE:

Vogue (UK), Blazed, Esquire, Maps-mag, 1st Look Magazine

CELEBRITIES & MUSIC VIDEOS:

“DNA REMIX” - JAYPARK, YLN FOREIGN, D.ARK, 365LIT, PH-1, LILBOI, LEEYOUNGJI, OUREALGOAT, CHOO, OSUN - 2021

Renowned Korean Musicians Jay Park and lIl BOI wore the pieces from this collection in their music single “DNA,” which has garnered 3.5 million views on YouTube to date.

“JACKSON SECRET SOCIETY-MIX” - WOODIE GOCHILD - 2021

“HEAT”- LILBOI, WONSTEIN & MIRANI - 2021

GOT7 - ST LOOK MAGAZINE - 2021

“MONEY” - KIDA KUDZ X SONS OF SONIX FT. TENI - 2019

Renowned British Musicians KIDA KUDZ wore the pieces from this collection in his solo album single “MONEY”.