YOLENDA

Yolenda Huang

Graphic Designer at Fortnum & Mason

As an in-house Graphic Designer at Fortnum & Mason, I collaborate closely with the marketing and hospitality teams to deliver design solutions. My primary focus is creating captivating graphic designs for a range of stores, including Fortnum’s flagship store, St Pancras Station, The Royal Exchange, Heathrow Terminal 5, and Hong Kong. Additionally, I actively contribute to numerous events and campaigns that showcase the unique essence of the Fortnum & Mason brand.

In my role, I work closely with the marketing team to ensure that the shop floor signage is not only visually appealing but also aligned with the brand’s identity. I develop design assets, such as graphics and packaging, that reflect the brand’s essence. Moreover, I play an active role in various projects, constantly generating innovative proposals and ideas that elevate the brand’s visual presence. I am also responsible for handling requests from multiple deparments, including hospitality, visual merchandising, online channels, international markets, and events.

By integrating my expertise and creativity, I am committed to not only providing design solutions but also enhancing the visual image of Fortnum & Mason and delivering a consistent and captivating brand experience across various platforms.