
The Power of Neuromarketing in Purchase Decisions: Harnessing Emotions to Drive Business Success

Journey of Resilience, Reinvention, and Radiance

The Power of Neuromarketing in Purchase Decisions: Harnessing Emotions to Drive Business Success
Journey of Resilience, Reinvention, and Radiance
10 tips to close the year and plan for a productive 2025 Luis lozada Automate your business article
Betty Hernández De Mauricio Director, Dominican Republic
Financial Director
Rubén Ventura
Events Product Manager
Kelvin Peñaló
Neuromarketing Specialist
Zahíra Maxwell
Photographer
Dilia Castillo
Project Manager
Lorieth Perdomo
Art Director
Sofia Jaime
Business Consultant
Rafael Negrette BUSINESS
Yesenia Toribio
As we close the chapter on this remarkable year and prepare to welcome a new one, I want to take a moment to reflect on the journey we’ve shared and express my heartfelt gratitude. This year, more than ever, we’ve been reminded of the strength, resilience, and determination that unite us as a community.
Through challenges and triumphs, uncertainty and hope, we’ve grown together. We’ve celebrated innovations, supported dreams, and championed the courage it takes to pursue greatness in business and in life. US Business Magazine has been proud to stand alongside you, sharing your stories, amplifying your successes, and navigating this ever-changing world with you.
To our readers, contributors, and partners: thank you. Your support, creativity, and passion have been the heartbeat of this magazine. You inspire us every day with your drive to overcome obstacles, build legacies, and make an impact in your communities and beyond.
Your unwavering belief in the power of ideas, connection, and progress fuels everything we do. It is because of you that we continue to thrive, grow, and reach new heights.
As we step into a new year, we carry with us the lessons and experiences of the past. The slate is clean, the opportunities are endless, and the future is bright. Let this be the year you take bold steps toward your dreams. Embrace change, harness your potential, and remember that every challenge is a chance to rise higher.
Here’s
The best time to begin is now. Whether it’s a new business venture, personal goal, or a step toward healing, the new year offers a fresh start.
Your vision matters. Your ideas, your voice, and your contributions are needed more than ever.
Kindness wins. In business and life, lead with compassion. A small act of kindness can change someone’s world—and often, your own.
In 2025, US Business Magazine is committed to continuing our mission of empowering and inspiring you. We’ll bring you stories of perseverance, innovation, and success, offering tools and resources to help you excel in every aspect of your life and business.
From all of us at US Business Magazine, we wish you a prosperous, joyful, and meaningful new year. May you find clarity in your vision, strength in your purpose, and peace in your journey.
Here’s to a new year filled with endless possibilities. Let’s make it extraordinary— together.
With gratitude and hope, Yesenia Toribio Editor-in-Chief US Business Magazine
Beatriz Andrekovich: Longing my Island
Rafel Negrette: Empowering Central Florida Leaders
Ivelisse Rios
Claribel Sazon: the flavor of dreams
Betty Hernandez: Faith, love and hope
Yasmin Chaljub: 10 tips to close the year and plan for a productive 2025
Lissy Gomez de Lanza: the family continues to be the backbone of society
As we step into 2024, it is an incredible honor to be recognized by the iLatina Awards Program, a visionary initiative that uplifts and celebrates the achievements of Latina leaders in our community. To be included among such an inspiring group of women is both humbling and empowering—a testament to the collective strength, resilience, and brilliance of Latinas everywhere.
This nomination is more than just a personal acknowledgment; it is a tribute to the countless individuals and communities who have supported and inspired me along the way. It is a reminder that leadership is not a solitary journey but a shared effort driven by a deep commitment to creating a brighter future for all.
The iLatina Awards Program is a vital platform that amplifies the voices and accomplishments of Latina leaders, highlighting the diversity and innovation we bring to every sphere of society. By celebrating our stories, it fuels the dreams of the next generation, showing them what is possible when we lead with purpose, passion, and perseverance.
I am deeply grateful to the organizers of the iLatina Awards Program for creating this space to honor Latina excellence. It is through initiatives like these that we continue to shape a more inclusive, equitable, and inspired future.
Pily Tejeda: Into Florida’s Real Estate Industry
To my fellow nominees and all those who work tirelessly to make a difference, I salute you. Together, we are building legacies, breaking barriers, and redefining what it means to lead with authenticity and heart.
BUSINESS
Dra Mildred Sierra
Suhairy Lamouth: Why 2024 into 2025 is the perfect year to buy a home in florida
Thank you for this profound recognition. It strengthens my resolve to keep striving for a better tomorrow—and to continue shaping the future in ways that uplift and empower us all.
Yesenia Toribio
The Overseas Electoral Board recently recognized the remarkable contributions of political and community leaders from Central Florida in a memorable event held at the Venue Restaurante Show in Kissimmee. The gathering brought together a vibrant assembly of representatives from Orlando, Tampa, Kissimmee, and Saint Cloud, fostering a sense of unity and celebration among the region’s Dominican diaspora.
Set against a festive and cultural backdrop, the evening shone with the artistry of poets Luis E. Arzeno and Carlos Márquez, whose words inspired and uplifted attendees. The event celebrated the dedication and achievements of individuals who have worked tirelessly to strengthen their communities and empower others.
Mrs. Adela Chia, General Secretary of the PRM.
Mr. Daniel Méndez, President of La Fuerza del Pueblo.
Mr. José Lara, politician and community leader, credited with leading the PRM to victory during the 2020 electoral campaign.
Mr. Miguel Ozuna, President of the Liberal Reformist Party.
Mr. Edison Marte, President of the Social Christian Reformist Party.
Mr. Ruben Reyes, Political Delegate to the Central Electoral Board for Alianza País.
Mr. Rafael Negrette, community leader and advocate.
Mrs. Karen Mercedes, Tampa Coordinator.
Mr. Bladimir Peña, International Coordinator of the Electoral Board.
The recognition highlighted the invaluable contributions of the Dominican diaspora in Central Florida, emphasizing their influence in political, cultural, and social spheres within the heart of the Sunshine State.
This event served as a powerful reminder of the importance of unity, leadership, and cultural pride. By celebrating these leaders, the Dominican community in Central Florida continues to inspire the next generation to take bold steps in shaping a brighter, more inclusive future.
Together, their efforts echo the mission and vision of fostering empowerment, resilience, and connection—cornerstones of a thriving and dynamic community.
This Thursday, the skies above the Dominican Republic light up with renewed energy and excitement as La Romana International Airport marks a monumental milestone— the triumphant return of American Airlines! This is more than the reestablishment of a route; it’s a powerful symbol of reconnection, growth, and boundless opportunities.
American Airlines’ return to La Romana brings with it a bridge to the world, rekindling ties that connect travelers, businesses, and cultures. Known for its exceptional service and global reach, the airline’s reentry amplifies the airport’s role as a vibrant hub in the Caribbean, giving tourists and locals alike seamless access to some of the most stunning destinations on the planet.
Nestled in the heart of the Dominican Republic, La Romana Airport serves as the perfect gateway to paradise. From the sun-kissed beaches of Bayahibe to the crystal-clear waters of the Caribbean, travelers can expect an unforgettable journey to one of the world’s most breathtaking destinations. Whether you’re exploring the lush natural beauty, diving into the vibrant local culture, or indulging in luxury resorts, La Romana offers something for everyone.
The return of American Airlines signifies more than convenience for travelers—it’s a catalyst for economic growth. By reconnecting La Romana to key cities in the U.S., this partnership paves the way for:
- Boosted tourism: Making it easier than ever for visitors to enjoy the Dominican Republic’s treasures.
- Strengthened local economy: Opening doors for local businesses to thrive.
- Global partnerships: Positioning La Romana as a world-class destination for trade, leisure, and culture.
- Fly to La Romana: Your Next Adventure Awaits
Whether you’re planning a romantic getaway, a family vacation, or a solo adventure, La Romana Airport is your starting point to create unforgettable memories. From its warm and welcoming staff to its modern facilities, the airport ensures a seamless travel experience, making your journey as enjoyable as the destination itself.
This Thursday, the inaugural flight will set the tone for a new era of travel and connection. As the wings of American Airlines touch down, it’s a moment to celebrate not just the return of a flight but the limitless possibilities it brings.
Pack your bags, dream big, and take flight to La Romana—where adventure begins and the world comes together.
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What began as a creative outlet during the pandemic has blossomed into a thriving community of 600,000 strong. Ivelissa Ríos’ story is more than a tale of numbers— it’s a testament to resilience, authenticity, and the power of connection.
From the heart of Puerto Rico to the vibrant community of Orlando, Florida, Ivelissa has redefined what it means to inspire and uplift others. Her transformation from a dedicated nurse to a powerhouse in social media and entertainment is a journey of courage, reinvention, and boundless impact.
Amid the isolation of the pandemic, Ivelissa turned to cooking as a way to keep her spirits high. What started as a pastime—sharing recipes and family moments online—soon became a source of connection for thousands of people. Her raw honesty about her struggles, particularly her journey to overcome alcoholism, resonated deeply with her growing audience.
“I never imagined that sharing my life would create such a bond with people,” says Ivelissa. “I didn’t just gain followers; I gained a family.”
Her content evolved from simple recipes to a beautiful blend of comedy, lifestyle, motivation, and community. Her authenticity and humor became her signature, drawing people in not just for the food, but for the joy and hope she shared.
As her community grew, so did the opportunities. Ivelissa quickly became a force to be reckoned with. From gracing the runway at New York Fashion Week to walking the red
carpet at Premios Juventud, and appearing on hit TV shows like Top Chef VIP and La Casa de Los Famosos, she has shown the world that reinvention is always possible.
Beyond entertainment, Ivelissa has become a sought-after keynote speaker, sharing powerful messages of hope, perseverance, and authenticity. Her journey inspires countless individuals to find their voice and embrace their unique path.
Reaching 600,000 followers is no small feat, but as Ivelissa shares, “Si llegar es un reto, mantenerse es un mega reto.” She credits her success to staying consistent, honest, and present for her audience.
“I’ve poured my heart and soul into this,” she says. “It’s not just about creating content— it’s about creating a family. A community where we laugh, cry, and grow together.”
She dedicates time to engage with her audience, sharing not only her victories but also her challenges. “You have to offer the most valuable thing a human can give: time and authenticity,” she adds.
Brands have taken notice of Ivelissa’s influence, and she now proudly represents household names like Verizon, Goya, Kellogg’s, CVS Pharmacy, and more. Her platform, Ivelissa Riendo y Comiendo, is more than a brand—it’s a movement that spreads joy, empowerment, and community.
Her mission is simple but profound: to remind people that laughter, resilience, and connection are the key ingredients to a fulfilled life.
Ivelissa’s journey is proof that even in the darkest of times, reinvention is possible. Through her warmth, humor, and honesty, she has turned personal struggles into a story of triumph.
“To everyone who has been with me on this journey—thank you,” Ivelissa writes with heartfelt emotion. “You’ve brought out a version of me I didn’t know existed. You’ve made my work feel like my favorite hobby. I owe everything to you.”
Her story reminds us that no matter where you start or what challenges you face, with courage, consistency, and authenticity, you can rise.
Follow Ivelissa’s journey and become part of the vibrant community she’s created. Find her on social media under Ivelissa Riendo y Comiendo, where laughter, resilience, and empowerment come together.
Let her story inspire you to embrace your own journey, no matter where you are or where you dream of going.
“Gracias, gracias, gracias por apoyarme en todas mis facetas. Los amo. Besitos de coco.”
Santo Domingo, Dominican Republic, November 12, 2024
Santo Domingo, Dominican Republic, November 12, 2024 – The prestigious international publication, Yes Business Magazine, celebrated its grand arrival in the Dominican Republic with an extraordinary gala event at the sophisticated Iber & Co restaurant in Blue Mall. Poised to become a beacon of inspiration in the Caribbean, the magazine brings together business excellence and lifestyle innovation, setting a new standard for the region.
This groundbreaking project was spearheaded by CEO Yesenia Toribio in collaboration with Mr. Ruben Ventura Brito. Together, they brought to life an initiative designed to connect both national and international brands with the Dominican audience. Betty Hernandez, Director of Yes Business Magazine in the Dominican Republic, delivered heartfelt remarks, stating:
“Yes Business RD is proof that effort, consistent hard work, dedication, and faith always lead to remarkable outcomes. We trust that God guides our steps, turning every challenge into an opportunity for growth. Hope is infinite, as there are always dreams to be achieved.”
Her words reflected the magazine’s commitment to resilience, innovation, and the pursuit of excellence.
Under the skillful production of Kelvin Peñaló, the evening unfolded as a memorable celebration of vision and achievement. Renowned communicator Luz García hosted the ceremony, infusing the event with
her signature charisma and grace. The gathering brought together luminaries from the business and cultural spheres, creating a vibrant space for meaningful connections and shared aspirations.
Yes Business Magazine is celebrated for its elegant style and its mission to embrace “the pleasure of living well.” By sharing stories of success, innovation, and transformative trends, the publication aims to inspire entrepreneurs, business leaders, and consumers alike. Its Dominican Republic edition reinforces this mission, serving as a bridge between local talent and global opportunities.
With its arrival in the country, the magazine also deepens its commitment to fostering the growth of both established corporations and emerging entrepreneurs eager to expand their reach in local and regional markets.
Building on its established success in Florida, Yes Business Magazine has earned a reputation as a trusted source of insights on business
and lifestyle. The expansion into the Dominican Republic signals the publication’s dedication to empowering the entrepreneurial spirit across Latin America and the Caribbean.
Yes Business Magazine’s launch is a celebration not just of its arrival, but of the boundless possibilities it seeks to unlock for the Dominican business community. As it continues to tell stories that inspire and connect, the magazine invites readers and partners to join a journey where every challenge is a stepping stone and every success a shared triumph.
Because when hope meets hard work, dreams are not only achieved— they inspire others to dream bigger.
(407) 668 3963
Orlando, FL – November 13, 2024
In the heart of Kissimmee, the vibrant launch of Claribel Sazón captivated the spirit of the community, embodying the essence of perseverance and cultural pride. The event, hosted at Daddy Ninja Restaurant, wasn’t just a product introduction—it was a celebration of the indomitable will of its founder, Claribel Peña, whose journey from humble beginnings to culinary entrepreneurship inspires all who hear it.
Raised in San Francisco de Macorís, Dominican Republic, Claribel’s story began in local markets, selling vegetables to support her family. With determination as her guide, she has turned that modest start into a flourishing business, bringing a taste of her homeland to kitchens across the Northeastern United States. Her flagship product, a natural, low-sodium seasoning, has quickly become a beloved staple.
Surrounded by a supportive crowd of Latino leaders, community members, and notable figures, Claribel shared her vision: “My dream is for Claribel Sazón to grace every table in the world.” Her gratitude resonated as she acknowledged Univision and the guests who’ve been instrumental in her journey.
The event was more than a launch—it was a platform for connection. Attendees exchanged stories and savored the distinct flavors of Claribel Sazón, a testament to the love and tradition infused into every blend. Organized in partnership with YES Business Development & Multimedia, the evening was a resounding success, marking a milestone for Claribel Peña’s dream to expand her impact in Orlando and beyond.
As the night ended, one thing was clear: Claribel Peña is not just selling a product—she’s sharing a piece of her culture, a labor of love, and a story that inspires all who strive to turn aspirations into reality.
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It is with immense gratitude and joy that I embrace the honor of being nominated for one of the prestigious categories at the “Premios a la Excelencia HAPBWA 2024.” To be considered alongside such remarkable individuals who are each making their mark in the world is a recognition that I deeply cherish.
At the heart of my mission lies a commitment to empowering communities, fostering inclusivity, and creating meaningful opportunities for those around me. This nomination is not just a personal achievement— it is a reflection of the collective efforts, passion, and shared vision that drive us as women to excel and make a difference.
HAPBWA’s dedication to celebrating excellence and recognizing its members’ accomplishments is a beacon of inspiration. Through initiatives like these, we are reminded of the power of collaboration, perseverance, and the impact of lifting each other up.
To the women who stand by my side in this journey, and to the incredible leaders of HAPBWA who make this celebration possible, I thank you from the depths of my heart. Your belief in my work fills me with renewed energy to continue striving for greater impact.
As we approach the evening of December 16th—a night of celebration, unity, and shared successes—I look forward to not only honoring our collective achievements but also celebrating the vibrant spirit of every woman who is part of this incredible organization.
Thank you for this nomination, and congratulations to all who have been recognized. Together, we are unstoppable.
Yesenia Toribio
THE CHRISTMAS SEASON IS HERE, AND I CAN HARDLY WAIT TO WRITE MY LETTER TO SANTA.
As a child, Christmas was always the highlight of the year—a time for unforgettable family gatherings and even live orchestra celebrations. Being the youngest of 10 siblings and having an uncle like Tulio, the owner of a bustling warehouse, meant that every December, the Hernández Warehouses in Santiago de los Caballeros came alive with joy.
There were gifts galore, roasted pork on the spit, and an endless buffet of delicious food. It was a tradition to hand out bonuses and holiday rewards to employees, creating an atmosphere of generosity and gratitude. Family members would arrive from New York, their bags and suitcases brimming with presents for Don Humberto and Doña Victoria’s children.
That was my childhood—a Christmas filled with laughter, love, and family. From the age of four until I was 15, it was the most magical time of the year. Moving from Santiago de los Caballeros to Santo Domingo was a challenge for my parents—and for me. Going from the countryside to the big city felt like stepping into a new world.
But God, in His infinite wisdom, had a plan for me. At 16, I met the man who would one day become my husband. We crossed paths in a shopping plaza in Santo Domingo. I was working at the Hello Kitty store when his charm and confidence caught my attention. He politely asked for help with a computer and left me with his business card—a card I never used.
But fate has its own way of weaving love stories. Two years later, while covering the Book Fair as a TV reporter for Channel 13, we met again. He recognized me, but I could only offer a quick hello before rushing off to complete my
assignment. Months later, he showed up at the Telecentro station looking for me, and by chance, I was walking out as he arrived. He greeted me warmly, and though we exchanged words, our story was far from over.
It wasn’t until another visit to my workplace that he invited me out. I carefully checked my schedule, and we finally arranged a movie date. I arrived late—just as the film was starting—but he waited patiently for me.
Today, 26 years later, we are happily married with three wonderful children, each with their own unique story:
Joel David, the fulfillment of my dream of becoming a mother.
Joel Enrique, my precious gift of motherhood. Laura Victoria, my blessing and joy.
And now, my son Joel David’s fiancée, Dr. Camila Reyes, is a beautiful addition to our family.
To learn more about the significance behind their names, you’ll have to read my book, Ser Mujer! Through it all, I have come to realize that faith, hope, and love never fail.
To my husband, Joel Mauricio Soto, thank you for always waiting for me. Happy 26th anniversary!
This Christmas, I encourage everyone to rediscover the joy of childhood wonder. Write your letter—not just to Santa, but to God. He will use His time, His seasons, and even Santa’s reindeer to fulfill the desires of your heart.
As a young girl, my dream was to have a family. Today, I live that dream.
Merry Christmas!
n a world that often feels fragmented, art has the extraordinary power to connect us—to our roots, our history, and one another. The Rollins Museum of Art’s latest exhibition, Nostalgia por mi isla (Longing for My Island), is a testament to this unifying force. Drawing from the renowned Museo de Arte de Ponce in Puerto Rico, the collection showcases 20 exquisite paintings that tell a story of identity, resilience, and cultural pride.
Running through January 5, 2025, with free admission, this exhibition is more than a display of visual art; it is an invitation to journey into the heart of Puerto Rican heritage. With pieces dating back to 1786, the artwork offers a rich tapestry of narratives— each brushstroke a reflection of the island’s vibrant history, its people, and the enduring sense of home that transcends distance.
The exhibition is thoughtfully divided into three sections: mi isla (my island), mi gente (my people), and mi hogar (my home). Each theme resonates deeply with the emotional and cultural ties between Puerto Rico and its diaspora in Florida. The featured works, by celebrated artists like José Campeche y Jordán and Francisco Oller y
Cestero, invite visitors to explore not only the beauty of the island but also the enduring spirit of its people.
For those seeking a deeper understanding, the museum will host a special presentation by Iraida Rodríguez Nerón, curator of the Museo de Arte de Ponce, on December 3 at 6 p.m. Her talk will delve into the origins of Puerto Rican painting and the stories behind these remarkable works.
Representation is at the heart of this exhibition. Gisela Carbonell, curator at the Rollins Museum of Art, highlights the importance of showcasing Puerto Rican artists and their contributions to cultural identity. “It is important that people from Puerto Rico see themselves represented at the Rollins Museum,” Carbonell notes, “especially through the work of significant artists who have contributed to creating a Puerto Rican identity.”
In a state where Puerto Rican communities have flourished and grown, this exhibition is a celebration of shared history and collective pride. It bridges the gap between the island and its mainland diaspora, reminding us that art can preserve and amplify voices that might otherwise be overlooked.
This exhibition aligns seamlessly with the Rollins Museum’s mission to foster diversity, inclusion, and accessibility. The museum has gone a step further by creating a bilingual catalog, ensuring the exhibit is approachable for all visitors. It’s a thoughtful gesture that honors the linguistic and cultural richness of the community it serves.
As the holiday season draws near, Nostalgia por mi isla serves as a poignant reminder of the importance of connection—whether to our past, our loved ones, or our cultural roots. It invites us to pause, reflect, and celebrate the art that keeps our heritage alive.
This exhibition is not just for art enthusiasts; it’s for anyone longing to feel a sense of belonging, pride, and inspiration. So take a moment to visit the Rollins Museum of Art, immerse yourself in the beauty of Puerto Rican artistry, and let the stories behind these paintings ignite your own sense of wonder and nostalgia.
Because art isn’t just something to see; it’s something to feel—and sometimes, it’s what brings us home.
I’m incredibly proud to share that our documentary on climate change has earned us an Emmy! This project holds a special place in my heart—not just because of the tireless effort that went into it but because it sheds light on how climate change is impacting our Latino community.
This award represents the voices we heard, the stories we shared, and the countless hours spent traveling, researching, and creating something we hope will inspire change. It also required time away from my family, and I’m forever grateful for their unwavering support.
To everyone who worked on this documentary—you are the heart and soul of this project. This is OUR win. And to all the nominees and winners tonight—congratulations!
Gratitude is often associated with special times like Christmas or the end of the year, but it’s true power lies in practicing it daily. In the corporate world, gratitude not only fosters a positive environment but also strengthens relationships, boosts productivity, and creates a sense of belonging within teams. Let’s not wait for the holidays to be thankful; instead, let’s make gratitude a cornerstone of our organizational culture.
Numerous studies show that recognition and gratitude improve emotional well-being, enhance collaboration, and reduce employee turnover. When a leader practices gratitude, they become a role model, influencing every level of the organization.
5 Tips for Leaders on how to lead by example with gratitude
1. Acknowledge Individual and Team Efforts: Take the time to express your gratitude in a specific way. Instead of a simple “Good job” highlight the tangible impact of the person’s actions on the project or the team.
2. Make Gratitude a Daily Habit: Create a routine, such as starting meetings by recognizing achievements or ending them with words of appreciation. This fosters a culture of consistent acknowledgment.
3. Celebrate Small Wins: Don’t wait for major milestones. Valuing daily progress motivates the team and shows that every effort matters.
4. Be Transparent with Your Gratitude: Share how your team’s work contributes to the overall success of the organization. This connects people with the greater purpose of their efforts.
5. Incorporate Gratitude into Performance Reviews: During feedback sessions, include positive comments and thank team members for their contributions, alongside discussions about areas for improvement.
Gratitude is more than a gesture; it is a powerful tool that transforms cultures and strengthens teams. As a leader, practicing gratitude every day of the year will not only benefit your organization but also inspire those around you to do the same. Start today, because it’s never too late to be thankful and lead with heart.
Magda Vargas Battle, SPHR, SHRM-SCP
@coachmagdavargas magda@magdavargas.com
Three friends come together to share diverse life experiences and inspiring examples that seek to bring a positive message to a society increasingly saturated with messages that can divert our attention from our dreams and sow doubts about how to achieve our personal success.
In the conference, three outstanding personalities reveal
the powerful reasons that helped them on their path to success.
They tell us about their ups and downs on their way to personal and professional success, with the intention that their stories serve as a motivational message and an impetus for others to pursue their own goals with determination.
The end of the year isn’t just the turning of a page on the calendar; it’s a chance to reflect, express gratitude, and lay a strong foundation for what’s ahead. It’s the perfect moment to look back on your journey, celebrate your accomplishments, and set the stage for a future aligned with your dreams and goals.
Whether 2024 was a year of triumphs or challenges, finishing it with intention and clarity is essential to starting 2025 with purpose and focus. Here are 10 practical tips to help you close this chapter with gratitude and welcome the new year with open arms.
Take a moment to pause and evaluate everything you’ve accomplished this year. Make a list of your victories, both big and small, and the lessons you’ve learned. This exercise will help you appreciate your progress and identify areas where you can grow.
A tidy and organized environment can do wonders for mental clarity. Dedicate time to decluttering your home, workspace, and even your digital devices. Let go of what you no longer need and create space for new opportunities to flow in.
Tie up loose ends before stepping into the new year. Address any pending tasks that are within your control and release anything that no longer serves you. Letting go will free you emotionally and mentally, helping you move forward with ease.
Don’t wait until January 1st to set your goals. Start now by defining what you want to achieve next year and why. Break your goals into categories—personal, professional, financial, and emotional—and outline actionable steps to reach them. Clear goals lead to clear results.
A successful year starts with a sound financial plan. Review your income, expenses, and savings, and create a budget that allows you to invest in what truly matters—whether that’s education, projects, or experiences that propel you forward.
Success is never achieved alone. Take time to acknowledge the people who supported you this year and express your gratitude. Strengthening your personal and professional connections will not only bring emotional value but also opportunities for growth.
Mark the close of 2024 with a special ritual. Write a letter of gratitude, create a vision board for 2025, or simply reflect during a peaceful walk. This symbolic act will help you emotionally connect with the transition and set a positive tone for the new year.
Your health is your greatest asset. As the year ends, review your current habits and commit to positive changes—like improving your diet, getting better sleep, or staying more active. A healthy body supports a productive mind.
Identify the skills or knowledge you want to develop in 2025. Plan ahead by enrolling in courses, attending conferences, or reading books that inspire and prepare you for new challenges.
Take a moment to close your eyes and imagine the 2025 you want to build. Picture your achievements, the emotions you want to feel, and the experiences you want to have. This practice not only motivates you but also serves as a mental roadmap to keep you focused.
The end of the year is more than a farewell; it’s a new beginning filled with endless possibilities. Use this time to close chapters with gratitude, learn from every experience, and plan for an extraordinary future.
Here’s to a 2025 full of success, happiness, and growth for you and your loved ones! Remember, the future is in your hands.
With gratitude and optimism
YESENIA TORIBIO Editor-in-Chief
Yasmin Chaljub
Estratega de marcas monetizables @yaschaljub
This festive season, IBER&CO invites you to make your celebrations even more meaningful with two exceptional offerings designed to fill your holidays with joy, warmth, and gourmet excellence. Let us help you create unforgettable memories with your loved ones and bring a unique touch to your festivities.
This holiday season, give the gift of flavor and authenticity with our exclusive Gourmet Holiday Boxes. Carefully curated with the finest gourmet products from Spain, each box is a perfect blend of tradition and taste, designed to elevate your holiday gatherings or delight someone special.
These holiday boxes are not just gifts—they’re experiences, bringing the authentic taste of Spain right to your table. Whether you’re treating family, friends, or colleagues, you’re sharing the true spirit of gourmet luxury.
Visit us at IBER&CO or reach out to us to choose the perfect box for your celebration. Our team is here to help you select the ideal option that meets your needs.
Availability:
Due to high demand, our holiday boxes are in limited stock. Reserve yours early to ensure timely delivery and avoid missing out on this special offering!
The holiday season is about more than just gifts; it’s about creating lasting memories and spreading joy. This year, we invite you to participate in our Holiday Chest Giveaway for a chance to win an exclusive holiday chest designed to add an extra layer of joy and celebration to your festivities. Crafted with care and filled with surprises, this giveaway will make your holidays even more special.
For every RD$1,500 plus tax spent at our restaurant, you’ll receive an entry into the giveaway. It’s our way of saying thank you for sharing your holiday spirit with us.
Validity: December 1st to December 15th.
Draw Date: December 22nd.
Whether you’re looking for the perfect gift, or simply want to enjoy a festive experience, IBER&CO has you covered. Visit us and let us add a touch of gourmet excellence and heartfelt connection to your holiday celebrations.
IBER&CO: Bringing the Taste and Spirit of the Holidays to Your Table.
This season, celebrate not just with gifts, but with moments that matter. Let IBER&CO help you make this holiday season truly unforgettable.
reservas@iberico.do +1 809 607 3636
Many businesses still cling to manual processes, believing them to be safer and more reliable. However, this mindset often leads to inefficiency, increased costs, and missed opportunities. Manual tasks like reporting and data entry consume valuable time and resources, hindering growth and innovation.
Automation is not just a cost-cutting measure, but a strategic investment. By automating repetitive tasks, businesses can reduce errors, improve efficiency, and free up employees to focus on higher-value work. This leads to significant cost savings, increased productivity, and enhanced customer satisfaction.
To harness the power of automation, businesses should assess their current processes, identify areas for improvement, and select the right tools and technologies. Consulting with automation experts can provide valuable guidance and support. By embracing automation, businesses can position themselves for long-term success in a rapidly changing world.
The family unit remains the bedrock of society, offering a sense of belonging, love, and support that is essential for human flourishing. Within the family, children learn valuable life lessons, develop strong moral values, and cultivate empathy and compassion.
A strong family provides a safe haven where individuals can be themselves, express their emotions freely, and receive unconditional love. It is a place where dreams are nurtured, aspirations are encouraged, and challenges are faced together. Through shared experiences, traditions, and rituals, families create lasting bonds that transcend generations.
In today’s fast-paced world, it is more important than ever to prioritize family. By investing time and effort in building strong family relationships, we can create a more compassionate and harmonious society. Let us cherish the gift of family and work together to strengthen the bonds that connect us all.
Yes Business Magazine proudly presents a feature on Pily Tejeda, a dedicated and inspiring professional in Florida’s real estate market. Her story is a testament to perseverance, vision, and unwavering commitment to her clients and community.
The Starting Point of Her Career
Pily’s professional journey has been anything but ordinary. With over 25 years of experience in sales, marketing, and business development, she has honed her expertise in understanding homeowners’ needs in the residential real estate market.
Her career began in marketing, later expanding into cargo transportation, digital advertising, and even cruise tourism. Eventually, she found her passion in real estate, driven by her experiences of relocating nine times across three countries—Dominican Republic, Puerto Rico, and now the U.S.—over the past 23 years. These transitions became the foundation for her deep understanding of the real estate industry, culminating in her role at MPM Homes LLC, powered by The Caspi Team Realty.
Milestones and Achievements
For the past eight years, Pily has thrived in Florida’s competitive real estate market. Her most significant achievements include: • Learning and adapting to the diverse and dynamic U.S. market.
• Successfully launching and growing her own business in Florida, a feat that would have been far more challenging in her home country.
• Helping countless clients—many of whom are immigrants like herself—achieve the “American Dream” of homeownership or financial investment through real estate.
Overcoming Challenges
Pily notes that the biggest challenge she faces is the lack of awareness among foreign clients about the power of real estate investment in the U.S. Despite economic ups and downs, real estate remains a cornerstone of financial growth.
To address this, Pily dedicates herself to educating her clients, going beyond transactions to provide them with financial literacy that empowers them for future opportunities. This approach has fostered a sense of trust and mutual growth, creating a “win-win” for everyone involved.
What Sets Pily Apart
Pily’s success stems from her unwavering dedication to her clients. She finds immense joy in hearing clients say, “Wow, Pily, we finally did it. We have our new home [or business].” This personal connection is central to her work.
Her guiding principles include:
• Faith in God: Pily believes all her success is possible through Christ.
• Core Values: Transparency, availability, support, knowledge, creativity, and integrity are at the heart of her business.
Inspiring the Next Generation
Pily’s message to young professionals is simple: “Dream big, but stay realistic. If you need to change your strategy, do it, but never give up. Consistency and determination, not just wishful thinking, lead to success.”
Balancing Work and Life
For Pily, family is her top priority. She firmly believes that professional success is meaningless without a strong foundation at home. Even as her children become more independent, she ensures they spend quality time together, sharing meals, planning for the future, and supporting one another.
This balance allows her to remain grounded while excelling in her career.
Goals for the New Year
Looking ahead, Pily plans to continue serving Florida residents while expanding her efforts to educate international investors about the benefits of real estate investment in the U.S. Her vision is to bridge the gap between her clients’ dreams and their financial realities.
Making an Impact
Through MPM Homes, Pily has become a trusted partner for buyers and sellers in Florida’s real estate market. Her deep market knowledge, extensive network, and transparent approach distinguish her as a leader not only locally but also internationally, especially among her Dominican and Latin American clients seeking a foothold in the U.S.
What Others Admire Most
Pily is admired for her genuine commitment to others. Whether in business, friendship, or family, she goes beyond material expectations to invest fully in the lives of those she interacts with. She believes that true rewards come from serving others, with God returning blessings a thousandfold.
Two Words to Describe Pily
Authentic and Committed. As Pily puts it, “What you see is what you get.” Her honesty and dedication are at the core of everything she does, making her a role model for others in the industry.
Through her journey, Pily Tejeda has demonstrated that with faith, perseverance, and a heart for service, success is not just possible—it is inevitable. Her story is a beacon of inspiration for anyone pursuing their dreams in the U.S. real estate market and beyond.
When life takes an unexpected turn and disaster strikes, the aftermath can feel overwhelming. Navigating the complexities of insurance claims shouldn’t add to your stress. At Adjuster Groups, we believe that in times of loss, you deserve more than just compensation—you deserve a team committed to restoring your peace of mind.
I’m Elias Franco Ramirez Tapia, Managing Partner at Adjuster Groups, and our mission is clear: to transform the claims process into a pathway for justice and empowerment.
A public adjuster is not just an expert in insurance—it’s someone who stands in your corner, advocating exclusively for YOU. Unlike insurance companies, whose interests may not align with yours, we work tirelessly to ensure your needs and rights are at the forefront.
At Adjuster Groups, we take the burden off your shoulders by:
• Meticulously Assessing Your Claim: We dive deep into every detail, ensuring no damage or loss goes unnoticed.
• Interpreting Your Policy: We bring clarity to complex language, so you fully understand what you’re entitled to.
• Fighting for Fair Settlements: We negotiate with expertise
and determination to secure the compensation you rightfully deserve.
Our work isn’t just about filing paperwork—it’s about providing you with the tools, support, and representation you need to rebuild your life with confidence.
We pride ourselves on delivering more than results; we deliver hope. When you choose Adjuster Groups, you gain more than a public adjuster—you gain a team that treats your claim as if it were their own. Transparency, precision, and an unwavering commitment to your best interests are at the core of everything we do.
Every claim tells a unique story, and every story deserves a fair and just ending. Together, we can turn a challenging chapter into one of resilience, empowerment, and renewal.
If you’re facing a claim, don’t face it alone. Let Adjuster Groups be your advocate, your guide, and your partner in justice. Contact us today to schedule a consultation, and let us show you what’s possible when expertise meets commitment.
Adjuster Groups—Because Your Claim Deserves More Than Just a Process, It Deserves Passion.
Dr. Mildred Sierra is a renowned speaker specializing in topics such as domestic violence, self-esteem, and family dynamics. With a Doctorate in Christian Counseling and certifications in clinical supervision, Dr. Sierra has devoted her career to strengthening family bonds and promoting emotional well-being in individuals.
Her commitment and expertise have taken her to national and international stages, where she delivers transformative messages and actionable tools. Her conferences focus on crucial topics that impact families and individuals, including:
Strengthening Family Bonds
• Effective Family Communication: Teaching strategies to foster healthy communication within families, crucial for building strong, supportive relationships.
• Respect as the Foundation of Family Life: Highlighting mutual respect as the cornerstone of harmony in the home.
• Understanding Individual Roles: Exploring how each family member contributes to the balance and functionality of the household.
Addressing Key Challenges
• Domestic Violence Awareness: Equipping individuals to recognize and prevent abusive situations.
• Conflict Resolution in Marriage: Practical solutions for overcoming differences and deepening marital bonds.
• Navigating Divorce and Its Impact on Children: Guidance for parents to handle divorce in a way that minimizes harm to children.
• Parenting Strategies: Insights into raising children with love, discipline, and purpose.
Empowering Women and Families
• From Victim to Queen: Empowering women to rise above adversity and fulfill their highest potential.
Inspiring
• Women of Excellence: Inspiring women to pursue excellence in all areas of life, from personal growth to professional achievement.
• Forgiveness and Healing: Exploring the transformative power of forgiveness and its role in emotional and relational health.
• Blended Families: Offering strategies for integrating and strengthening relationships in stepfamilies.
Faith and Purpose
• Living Your Calling: Helping individuals discover their life’s purpose and mission.
• Building on a Solid Foundation: Encouraging families to root their lives in faith and shared values.
• Family Unity and Tolerance: Promoting acceptance and respect for individual differences to create harmony at home.
Dr. Sierra’s life-changing message has reached audiences across Colombia, Argentina, the Dominican Republic, and beyond. Her work has empowered countless families to heal, grow, and thrive.
Through her engaging workshops and inspirational presentations, Dr. Sierra not only educates but also uplifts and motivates her audience to embrace change and take actionable steps toward a more harmonious life.
To learn more about Dr. Sierra’s work and access additional resources, visit her official website.
Discover the power of transformation and healing with Dr. Mildred Sierra. Together, let’s build a future filled with stronger families, deeper connections, and brighter possibilities.
For a glimpse of Dr. Sierra in action, watch this brief introduction to her conferences: https://youtu.be/tRMmoq-6v18
In today’s hyper-digital world, it’s tempting to think traditional media is obsolete. But savvy business owners know it has transformed into a powerful tool when integrated with digital strategies. Leveraging traditional media like TV, radio, and print in competitive markets provides a unique advantage.
Studies reveal that 80% of consumers trust traditional media over digital ads (MarketingSherpa). This trust comes from the credibility of platforms like newspapers, TV, and radio. While digital content may grab attention, traditional outlets maintain a reputation for reliability. Print media, for example, offers a tangible and lasting touchpoint. Readers often revisit magazines or newspapers online multiple times, ensuring your message lingers.
Media tours, which involve building relationships with local news stations, radio hosts, anchors, and journalists, go beyond a one-time appearance. Anchors and journalists are increasingly active online, where they act as influencers by sharing stories on their social media platforms, multiplying your brand’s reach. Additionally, radio reaches 93% of adults in the U.S. weekly, and many programs repurpose segments as podcasts or online streams, providing extended visibility (Nielsen, “Audio Today 2023”).
TV and radio stations also amplify your exposure by posting interviews and features online, combining their traditional audience with digital engagement. For example, being interviewed on a local TV station not only establishes credibility but also ensures your story reaches an online audience through the station’s website and social media.
HubSpot reports that it takes 7 to 13 touchpoints to convert a lead into a customer. By combining traditional and digital efforts, you effectively create these touchpoints while building trust and credibility.
Traditional media hasn’t disappeared—it’s evolved. By incorporating print, TV, radio, and print into your marketing strategy, you tap into trusted platforms, gain digital amplification, and secure an edge in competitive markets.
Step into the joy of the season with a heartwarming recap of our 2024 Christmas Bazaar—a vibrant celebration filled with music, creativity, and unforgettable moments. From workshops to festive activities, this event created a space where both young and old embraced the holiday spirit in unique and meaningful ways.
One of the most inspiring aspects of the event was the opportunity to support Santo Domingo’s talented entrepreneurs. Every purchase carried a special story, making it more than just a transaction—it became a way to uplift local artisans and businesses, infusing the community with holiday cheer and purpose.
Beyond the shopping and activities, this event brought families together, offering a chance to create memories that will be cherished for years to come. It wasn’t just about welcoming the Christmas season; it was about strengthening bonds and celebrating togetherness in a newly remodeled Salon Ibiza, now an enhanced space ready to host more magical occasions.
We extend our deepest gratitude to everyone who joined us and made this celebration so extraordinary. Your presence and support are what transform these moments into lasting traditions.
Here’s to even greater memories next year!
For inquiries or information about upcoming events, feel free to contact us:
�� +1 809 685 0000
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santodomingo@cataloniahotels.com
Let’s keep the magic alive—
Throughout history, humanity has made incredible strides—building civilizations, exploring the universe, and even decoding the mysteries of DNA. All of this has been fueled by our remarkable capacity for logic and reason. For generations, we’ve celebrated human intelligence, seeing it as the ultimate driver of progress. Yet, recent findings in neuroscience challenge this traditional view. Research by figures like Antonio Damasio has revealed something profound: our decisions aren’t solely governed by reason but are deeply influenced by emotions.
Damasio’s groundbreaking insight—that “we are not rational beings who feel, but emotional beings who think”—encourages us to rethink how we understand human behavior. Emotions, it turns out, aren’t secondary to reasoning; they are the primary forces shaping our decisions—even those we believe to be rational. This revelation has sparked a revolution in marketing, giving rise to neuromarketing: a powerful discipline that uses insights from neuroscience to understand and predict consumer choices.
Emotions play a crucial role in decision-making, acting as an evolutionary shortcut that helps us make quick judgments. When we encounter a product or service, we don’t always analyze every feature consciously. Instead, we respond to emotional triggers—those subtle cues that evoke memories, desires, or aspirations. This is why iconic brands like Coca-Cola have mastered the art of emotional connection. They don’t just sell a soft drink; they sell an experience—happiness. Through ads filled with images of family gatherings, celebrations, and shared moments of joy, Coca-Cola taps into the consumer’s emotions, making their brand synonymous with the feeling of shared happiness.
Take their “Open Happiness” campaign, for example. Coca-Cola doesn’t focus on the taste of its beverage; instead, it invites consumers to embrace the emotion of happiness, connecting the product with the powerful human desire for positive emotions and experiences. This approach, built on neuromarketing principles, has helped Coca-Cola create lifelong emotional bonds with millions of people worldwide.
Understanding how emotions influence consumer decisions offers endless opportunities for your business. However, it also comes with great responsibility. Ethical neuromarketing is about balancing persuasion with respect for consumers, ensuring your marketing strategies align with values like
Authenticity and Transparency.
When you tap into the power of emotions, you’re not just selling a product—you’re offering an experience. Whether you’re an entrepreneur, marketer, or small business owner, recognizing the emotional triggers that drive human behavior can significantly impact your brand’s success.
How Entrepreneurs Can Design for Emotional Impact
Steve Jobs once said, “People don’t know what they want until you show it to them.” What Jobs understood is that emotional connection drives consumer behavior far more than logic or features alone. As an entrepreneur, your goal should be to design products or services that elicit a positive emotional response from your customers. Ask yourself:
• What emotion do I want my brand to evoke?
• Do I want to foster feelings of trust, happiness, or nostalgia?
• How can I inspire a sense of surprise or joy in my audience?
Neuroscience has proven that emotions are at the heart of the decisions we make, even when we believe we are acting logically. To succeed, you must go beyond merely listing product features. Instead, focus on the emotional experience your brand can provide.
Practical Steps for Applying Neuromarketing
1. Define the Core Emotion: Before you create your product, determine the emotion you want your audience to associate with it. Whether it’s joy, trust, or wonder, this emotion will be the cornerstone of your design and messaging.
2. Design with Emotion in Mind: From product packaging to customer service, every touchpoint should resonate with the emotional experience you want to deliver. Make sure that all aspects of your brand reflect that feeling.
3. Leverage Storytelling: People connect with stories far more deeply than they do with features and benefits. Share how your product or service transforms lives, creates lasting memories, or inspires positive change.
4. Use Emotional Response Tools: If possible, use tools like eye-tracking studies or emotional response analysis to fine-tune your design
or messaging. These insights will help you understand how customers respond to your brand on an emotional level.
5.Focus on the Customer Experience: Beyond the product, think about how people feel when they interact with your brand. From ads to emails and social media, ensure that every interaction strengthens the emotional connection with your customers.
The Emotional Connection That Drives Success
Creating innovative products or services isn’t just about functionality or cutting-edge technology; it’s about how your offerings make people feel. The most successful entrepreneurs know that customers don’t just buy products—they buy the emotions those products evoke. By focusing on the emotional experience of your brand, you’ll create a deep, lasting connection with your customers. When you design with emotions in mind, you’ll not only amaze your audience but also build a loyal following that makes your product a vital part of their lives.
• Reflect on the emotions you want your customers to feel.
• Design your product and messaging to reflect those emotions.
• Use storytelling and emotional insights to strengthen your brand’s connection with its audience.
By designing from the heart and tapping into the power of emotions, you’ll unlock a world of possibilities for growth, connection, and success.
The end of 2024 and the start of 2025 present incredible opportunities to achieve the American dream of homeownership. Whether you’re a first-time buyer, upgrading to your dream home, or an international investor looking for prime opportunities in Florida’s thriving market, I, Suhairy Lamouth, am here to guide you every step of the way. With over 15 years of experience in real estate, my expertise and dedication make your home-buying journey smooth, strategic, and rewarding.
Here’s why:
1. The Market is Booming: Florida continues to lead the nation in real estate growth. The demand is high, and home values are on the rise. 2025 promises a market full of potential, making it the ideal time to invest before prices climb even higher.
2. Builder Incentives You Can’t Miss: If new construction is what you’re after, Florida’s builders are offering unprecedented incentives: reduced rates, no-cost upgrades, and help with closing costs. These perks make purchasing a new home more affordable and rewarding than ever.
3. A Destination Like No Other: Florida isn’t just a place to live; it’s a lifestyle. Whether it’s the sunshine, beaches, world-class entertainment, or booming job market, Florida is the place where you’ll want to live and thrive.
4. Tax Benefits: Florida’s lack of state income tax is a game-changer. When you purchase property in Florida, you’re saving money in ways that many other states can’t offer. This means more money in your pocket to invest in your dream home and lifestyle.
5. Florida Welcomes the World: International buyers flock to Florida, thanks to its strong real estate market, diverse culture, and access to global business. Whether you’re looking for a vacation home or an investment property, Florida offers endless opportunities for both locals and buyers from across the globe.
1. Initial Consultation: Let’s discuss your goals, whether you’re seeking a forever home, a vacation property, or an investment opportunity. For international buyers, I’ll provide tailored guidance to navigate the U.S. market.
2. Pre-Approval: I’ll connect you with trusted lenders for pre-approval. For international buyers, I’ll provide resources on financing and currency exchange options.
3. Home Search: We’ll explore properties that meet your criteria, including new homes with builder incentives and resale properties in prime locations.
4. Virtual and In-Person Tours: Whether you’re local or overseas, I’ll offer in-person showings or virtual tours so you can evaluate homes from anywhere.
5. Offer Submission: I’ll craft a compelling offer based on market conditions, ensuring you’re positioned as a strong buyer in any situation.
6. Negotiation: With years of experience negotiating contracts, I’ll secure the best possible price and terms, including incentives like covered closing costs or reduced rates.
7. Inspection and Appraisal: I’ll coordinate inspections and appraisals to ensure the property is a sound investment for you.
8. Navigating Legalities: For international buyers, I’ll guide you through legal and tax considerations for purchasing property in the U.S.
9. Closing Day: I’ll manage every detail, ensuring a seamless closing process, whether you’re in Florida or abroad.
10. Post-Purchase Support: From moving assistance to property management referrals, I’ll provide ongoing support to help you settle into your new home or maximize your investment.
Whether you’re looking to purchase in 2024 or 2025, I am committed to helping you achieve your real estate goals. From local families to international investors, I deliver a personalized, seamless experience that makes buying a home in Florida both rewarding and exciting.
Let’s make your dream of homeownership a reality—together! Contact me, Suhairy Lamouth, and let’s find your perfect home today.
Now is the time to act, and I’m here to guide you every step of the way. Let’s make your dream of owning a home in Florida a reality—before the opportunity slips away!