Storytelling is used throughout ads to convey an emotion or just get a message across to the audience through the story the ad is trying to portray. It is an important part of ad making to convey the emotion the product is trying to invoke.
In a similar way, the NEXT Chicago office intends to narrate the journey of creating and ad from the beginning to end through different design elements.
In this space, each department and meeting room represents a different stage in the journey of an advertisement, unfolding like chapters in a story. The spacial layout of the office is organized to take the user through the journey by arranging the order of the departments and meeting rooms vaguely by how a process of an ad goes through them. Breaks in this chain indicate that sometimes an ad takes a different route and goes back or jumps across.
Building
The building is located in the Futon Market district of Chicago which has many options to create stories nearby like winery, rock climbing and local Street art. The building itself has restaurants and bars downstairs.
Although the best views of the outside are on the North and East Part of the building, the sun path is on the south of the building, which does not have a good view of the outside. The North and East sides look towards the Futon Market and its neon sign.
West Futon Market Map
Image of Building
The color takes inspiration from the psychology of color in films to indicate the rising, climax and falling part of the story. Blue, Yellow and Brown are used to show the stable, rising or falling part of the story and Red is used to indicate the climax.
Parti Diagrams of the Rooms
Along with the colors, the space utilized the different color temperatures of light to vaguely indicate what part of the plot you are on, with smooth transitions between the lights. Cool color temperature for the neutral part of the story that slowly transitions to warmer color when closer to the climax
01... Reception
02... Client Presentation
03... Media Dept. WS
04... Visitor Workstation
05... Client Service WS
06... Team Meeting
07... Visiting Executive Office
08... Furniture Storage
09... Team Meeting
10... Director of Client Services
11... Huddle Room
12... Huddle Room
13... Workstation Amphitheater
01... Huddle Room
02... Client Display
03... Team Meeting
04... Creative Director
05... Creative Dept. WS
06... Wildcard Ad Timeline 07... Work Cafe
08... Prod. and Op. WS
09... Team Meeting
10... Director of Prod. and Op.
11... Huddle Room
12... Director of Digital Marketing
13... Digital Marketing WS
14... Prod. and Resource Center
15... Mothers Room
16... Wellness Room
This custom LED Panel Light gradually changes color temperature based on what part of the office you are on, or what part of the plot you are on.
Exploded Axon Showing Spacial Relationship
The Lighting also acts as a way-finding tool on the outer edge of the plan.
When entering the office, visitors are greeted by the reception where they can wait in the comfortable leather seating. They are also able to read magazines from the shelving surrounding them which takes inspiration from the form of the yellow amphitheater work cafe right next to it. The reception also has the best view of the outside looking towards the Futon Market.
Tracks are used in the center of both floors for a more flexible use of lights on an exposed ceiling.
Reception
Colored concrete
3MM Wool Design Felt H’Blau FilzFelt
Places Spaces Faces Wall Covering Momentum
Tilevar Mohawk
Workcafe Ampitheater
The yellow stained concrete used in the stairs and amphitheater work cafe highlights the section and draws attention to itself as the center of the space.
The central space is inspired from the form and function of an amphitheater which was and still is used to tell a story to a large audience. The space serves multiple functions including work cafe, gathering area, and for town-hall meetings. People sitting upstairs can also see what is going on and be a part of the meeting if they choose to sit upstairs.
The open to below area on the 7th floor is directly under the skylight, which makes use of it for the amphitheater work cafe directly under it on the 6th floor. The booth seating for 2 people makes use of the narrow space created in-between the 2 columns and the railing.
Monumental Stair Elevation
The custom LED lighting panel acts as a way-finding, vaguely telling you what part of the office you are on. When it approaches the Creative Department, which is the climax of the space, the color temperature gradually turns warmer. The color of the area is used in the hexagon acoustical lighting, division panels and the seating. The same color is also used the rooms in proximity to the space.
VISITING EXECUTIVE
Level 7 Workspace
The space takes the user through the journey of ad-making. The custom LED Light-box displays the history of ads. The edges of the light-box glows different colors depending on the stage of the timeline. The light-boxes are the only source of artificial light drawing the focus to what is being displayed.
Display of Advertisement History
Axon of Display
Level 6 Lighting Plan Level 7 Lighting Plan
Stencil SoftZone Pendant Axis
Pico Ceiling Surface Eureka Lighting
Henri Ceiling Suspended Eureka Lighting
Pivot Cylinder 2” Lumenwrex
Pivot Cluster MRO 1x5 Lumenwrex
FRAMEWORK
Workspace Project Junior Year
Revit | Enscape | Photoshop
Framework is a laptop company that creates laptops that have almost all of its parts interchangeable which reduces technology waste created when throwing a whole laptop away when one part stops working.
The problem this project hopes to solve is the low engagement between the people working inside the building and other people like the surrounding community, temporary workers, clients, and remote workers. This low engagement is especially important for newer companies like Framework, who need as much exposure as possible to put them next to other companies and get new investors.
The solution to this is to build a space where there can be interactions and a space that can be explored. One way this is done is through an eye-catching continuous mass that warps to accommodate different functions. It goes all around the first floor, inviting people to explore that floor. Its different functions and bold color make people curious to explore the space while in a way following its flow.
Street and parking compared to greenery
Site
Parking and buildings compared to greenery
The site for this project is in the middle of Roanoke City. It is surrounded by commercial buildings and a large highway. The surrounding area has many buildings, parking, and streets but not much greenery.
Building
The building is a long and narrow building with room for 2 floors and is facing West. It has skylights on the right side of the building and windows on the left of the second-floor level. It also has a large n-shaped window in the front of the building.
3D view of building location
Initial solution sketches for furniture shape and space
The futuristic curve form seen throughout is inspired by the vision of Framework for a future where technology is made to be easily repaired reducing cost and waste.
Form Model
Start of day | People coming into work in the morning
Regular office work | Inperson workers doing day to day work
10am
Lunch time socializing during
End of day | Inperson workers leaving for the day 9am 4pm 11am 2pm 3pm
Break time | People lounging on the bench
Collaborative project room
time | People having lunch and during their lunch break
Exixbition time | The community coming in for an exibition of the products
Collaborative work | People using the room for collaborative work 1pm 12pm
Meeting clients | Office workers and clients going to the second floor for a meeting
Making the first floor open to public and the second floor private allows people to explore what the company does while maintaining a certain level of security for the company.
Top view of physical model
The orange mass that changes into different heights creates pathways so that people can walk through without having to break the form.
The bold orange color of the form, that is only on the first floor, not only creates a contrasting color from the rest of the space, but also keeps the focus on the first floo r, allowing the second floor to remain private and quieter.
Interior and front view of physical model
South Elevation
Perspective of Pathway
Perspective of Pathway
Perspective of opening
Perspective of the stairs
Perspective from the work cafe and entrance
Perspective of the second floor
Perspective from under the stairs
APU
Retail Project Sophomore Year
SketchUp | Photoshop
This space is an art store that sells professional art supplies. An important part of art is creativity and craftsmanship. Shaker style uses simple and functional design hand crafted from materials found in the area. One of the main materials they used is wood because it was abundant. One of the ways wooden designs can be made is with wooden joints This project focused on Japanese wood joinery which uses angles to interlock two wooden pieces. The space uses these design principles by using a simple and open floor plan design working with angles , incorporating local materials , and using some wooden joint design for my design feature.
The two floors are divided with functionality in mind. The first floor is for shopping and exploring the products while the mezzanine is more relaxing and somewhat exclusive
The open floor plan of the first floor encourages people to walk around the whole store and walk around the shelves to discover the products
01... Bathroom
02... Storage
03... Office
04... Large Products
05.... Storage Under Stairs
06... New Arrivals and Special Items
07... Window Display
08... Regular Sized Products
09... Checkout
10... Books on Art
11... Lounge Area
12... Valuable Products
The shape of the mezzanine is created in relation to the angles and distances of the outer shell. It also slightly mimics the angle of the Kangaroo Chair which is the feature of that floor.
The shelves are not only used for storing but also creates a vague pathway for people to follow along with the wayfinding on the floor
The stair is located in the center for direct access to the mezzanine.
Axonometric showing the pathway created through the shelves
The green and grey acoustic wall incorporates the wooden joint angles in its design.
The arrow shaped lighting facing away from each other then use the shape created by the acoustic wall into its design
The different level shelving next to the windows acts like a window display attracting passerby to the store by displaying new and attractive products while also being low and open enough to see past it and into the store.
Section B
Perspective looking towards the front with window display shelving to the right
Douglas fir Can be found in Washington Very Durable Has Very few knots
Ponderosa Pine Can be found in Washington
Engineered Bamboo Bamboo grows very fast Engineered bamboo is more durable
Reclaimed Light Oak Very durable Light color
Great for acoustics
Great for acoustics
The mezzanine is more personal and has a comfortable feeling. I t has a small library with the latest books on art and design as well as historic art. To go along with that there is a lounging area next to it with comfortable and timeless Kangaroo chairs
Knoll Felt Vibrant color
Knoll Felt Vibrant color
Mezzanine Perspective
YMCA
YMCA Re-design
Sophomore Year
SketchUp | Enscape | Photoshop
Group Work with Sarah Zulfiqar and Vera Gliga
The overarching idea of the concept is growth and how that applies and revolves around the nature around the New River Valley. Everyone who interacts with the space, grows in different ways but are connected through their roots and life stories, similar to how trees connect through their roots. This is a space for people to come together and establish a community and foster new relationships with a strong foundation.
Main role in project: Modeling the Commercial Kitchen
01... Commercial Kitchen
02... Pottery Hallway
03... Welcome Center
04... Meeting Room
05.... Office
The way-finding on the floor and the wood canopies takes inspiration from the shapes of a tree to direct people to the different locations.
The Welcome Center and Commercial Kitchen are located right next to each other to encourage interactions between the two.
Sofa 3ARL Melody Velvet Green
Bras Easy ChairArtifort
Alcon Lighting - LED Round Pendant
Perspective from the reception desk
Flow Diagram
In this project I focused on modeling the commercial kitchen to make sure it is up to code and worked on the axon for the commercial kitchen to better showcase its different components.
Cooking area Walk-in fridge/freezer combo Dry storage Dish washing station Office
Commercial Kitchen Axon
A different colored ceramic tile is used for the way-finding in the kitchen which leads one from the pottery hallway to the different pathways in the kitchen. On top of being a way-finding, it also connects the commercial kitchen to the welcome center through its similar design style
QuarryBasics - Metropolitan Ceramics
Stainless Steel
Glazed Ceramic Blue Tile KnollTextiles Cozy Cord
Barbera Oak - CALI
SouthSeas Oak - CALI Glass
FLOR Dappler Day- light in Titanium
Commercial Kitchen Perspective
AXIS
Higher Education Junior Year
Revit | Enscape | Photoshop
An innovation center is a space where many ideas are developed and where a lot of creativity stems from. In an innovation center the makerspace is the center of creativity and exploration which is why it is the focal point and intersection of this design. Everything surrounds the makerspace, and one always walks by it regardless of whichever destination they want to go to.
The concept for this design takes inspiration from the intersections on a road and how all the pathways intersect at one point. The implementation of this can be seen in the design choices of the space.
The site is next to a main road, and it is surrounded by many dining areas (yellow). There is also a bus stop and train station close by (red). An inn is also in the same block as the site (purple). There are also many parking lots nearby that can be used for the building (grey).
The view of the outside is not the best but the windows of the building can be utilized for natural light.
501 Salem Ave SW, Roanoke, VA
Since the makerspace is the focal point of the design, all other spaces surround it. There are pathways around the makerspace going to the other destinations similar to the center of an intersection on a road.
01... Makerspace
02... Classroom
03... Offices
04... Pergola Collaborative Areas
05... Reception Area
06... Work Cafe
07... Lounge Area
01... Makerspace
02... Small Meeting Room
03... Large Meeting Room
04... Pergola Collaborative Areas
05... Office Meeting Area
06... Offices
07... Apartment
The research from the Gensler 2022 design forecast on education has shown that hands-on activities, smaller classes, individual activities and small groups are most valuable. To incorporate this, the Innovation center consists of areas where individual and group work can take place
Level
The maker space extends 2 floors and the roof to emphasize it. The first floor is more hands-on learning with heavy machines on the corner wall and desk space for making while the second floor is more for research and meetings.
The stainless steel panel design that extends up the 2 floors of the makerspace is the first thing one sees when entering the building. The design of it is devised from the intersection on many crosswalks
Front Section
Makerspace Axon
Second Floor Front Right
Many of the rooms have movable walls for a more flexible space. The furniture and lighting are also chosen to support the flexibility of the space. The furniture can be configured in different ways and the lighting is evenly spread throughout the space.
Classroom Axon Closed Walls
Classroom Axon Open Walls
Meeting Room Axon Closed Walls
Meeting Room Axon Open Walls
The clerestory windows outlines the makerspace and lets natural light in such a way that it puts the focus on the makerspace
The movable walls in the makerspace allows for flexibility in terms of the function of the space.
Second Floor Right
Second Floor Left
• Interface carpets- sustainable alternative to zone the different business areas
• Armstrong ceiling tiles- acoustical properties while adding contrast of the warm and cool tone
• Light colored Terrazzo- sustainable and cost effective alternative for flooring
Over the years I have found ways to bring out my creativity outside as well as inside school through different mediums. Some of the mediums I have used are watercolor, pen, charcoal, and pencil Currently I have also been using digital mediums to elevate my drawings for my project like Illustrator and Photoshop. My experience with fine art over the many years has helped me look for the fine details in things and distinguish my style from others.
