Xu Agency Brief

HERE TO ADD VALUE TO YOUR LIFE. FEATURE YOUR BRAND TO THE XU NETWORK.

MICHELLE@XUAGENCY.COM

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KNOW 2YOUR PARTNER 4 6 0

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MICHELLE XUXU

"I STRONGLY BELIEVE THE ONLY THING THAT MATTERS, IS THE AMOUNT OF VALUE YOU ADD TO PEOPLE'S LIVES, IN ANY CAPACITY FROM BUSINESS TO PERSONAL." MICHELLE XUXU, PUT EVERYTHING ON THE LINE TO MOVE OUT TO LOS ANGELES AT THE AGE OF 18. SHE DOVE INTO WORKING WITH TALENT AND WAS AT THE CENTER OF CREATING THE "INFLUENCER" AND LEGACY SOCIAL MEDIA BASED BRANDS. SHE'S WORKED A WIDE RANGE OF BRANDS, MARKETING WITH THE ANHEUSER BUSCH UMBRELLA, FILLING GUEST LISTS FOR HAKKASAN & TAO GROUP, TO HOSPITALITY PROMOTION WITH SBE AND 1HOTELS, TO CASTING FOR FASHION & BEAUTY BRANDS LIKE BEBE & LASERAWAY. HER NETWORK SPANS FROM THE CLASSIC INFLUENCERS LIKE KYLIE RAE 2.6M, MARK DOHNER 3M, TO MUSICIANS LIKE POST MALONE, SWAE LEE, AND JEREMIH. AND OF COURSE THE MOST EXCITING THE NEXT UP AND COMING FRESH FACES. SHE'S SHARED HER KNOWLEDGE ON MULTIPLE PANELS ONE OF WHICH, ELEVATOR STUDIOS WAS HELD AT THE HOLLYWOOD PALLADIUM SAME STAGE THAT NIPSEY HUSSLE AND A NUMBER OF OTHER NOTEWORTHY PEOPLE HAVE BEEN ON.

DIRECT MARKETING 0

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THE NETWORK 66.7K INSTAGRAM FOLLOWERS @XUXU 65.3K + @XUAGENCY 1.4K

2K EMAIL SUBSCRIBERS 42% NEWSLETTER AVG OPEN RATE COMPARED TO THE AVG 25%

5% NEWSLETTER AVG CLICK RATE

COMPARED TO THE AVG 2.5%

75% FEMALE AGE 18-28

25% MALE AGE 20 -32

LOS ANGELES FOCUSED

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SIGNIFICANCE OF THIS DEMO 2

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AGE "MILLENNIALS ARE CURRENTLY THE BIGGEST SPENDERS PER VISIT BOTH IN-STORE & ONLINE IN THE U.S" SOURCE: FIRST SIGHT REPORT 'THE STATE OF CONSUMER SPENDING: MILLENNIALS FLEXING THEIR RETAIL MARKET INFLUENCE IN U.S. AND U.K.'

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Male 35.5%

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GENDER

25 Women 64.5%

Bo om er Ba by

-X G en

M ille nn ia ls

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GENDER “40% OF WOMEN REPORTED TO FREQUENTLY SHOP ON THEIR DEVICES COMPARED TO 22% OF MALES." SOURCE: FIRST SIGHT REPORT 'SURVEY REVEALS GENDER GAP BETWEEN ONLINE AND IN-STORE SHOPPING'

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RESEARCH BASED SUPPORT 0 2 4 6 4

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X4

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average

referred by friend

TRUSTED SOURCE "PEOPLE ARE 4 TIMES MORE LIKELY TO BUY WHEN REFERRED BY A FRIEND. WORD OF MOUTH IS THE PRIMARY FACTOR BEHIND 20-50% OF PURCHASING DECISIONS" XUXU HAS BEEN BUILDING THE NETWORK SINCE 2014 CREATING GENUINE RELATIONSHIPS AND HAS BECOME RELIABLE SOURCE OF GENIUNE RECOMMENDATIONS. SOURCE: EXTOLE REPORT '15 REFERRAL MARKETING STATISTICS YOU NEED TO KNOW'

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PLATFORM PROMOTION 2 4 6

RULE OF THREE 65.3K

2K

1.4K

THE “RULE OF THREE” IS BASED ON THE PRINCIPLE THAT THINGS THAT COME IN THREES ARE INHERENTLY MORE EFFECTIVE THAN ANY OTHER NUMBER. THE READER OR AUDIENCE IS MORE LIKELY TO CONSUME THE INFORMATION IF IT IS WRITTEN IN THREES."

XUXU WOULD REVIEW THE PRODUCT OR SERVICE POSTING THE BRAND ON HER INFLUENCER ACCOUNT @XUXU & @XUAGENCY INSTAGRAMS, FOLLOWED BY AN EMAIL NEWSLETTER WRAP UP.

BY PROMOTING ON 2 DIFFERENT INSTAGRAMS AND VIA EMAIL WE KNOCK OUT THREE ADS HENCE THE CONVERSION RATE IS HIGHER.

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YOU ARE IN CONTROL 2

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CUSTOMIZABLE CTA YOU DECIDE WHAT'S BEST FOR YOUR BRAND. DO YOU NEED MORE EXPOSURE, MORE BOOKINGS, OR MORE PURCHASES? XUXU CAN HELP BUILD A CAMPAIGN SPECIFIC TO YOUR NEEDS. THE TYPICAL FLOW IS THAT XUXU WILL TRY OUT THE PRODUCT OR SERVICE HERSELF, BECAUSE SHE ONLY BELIEVE IN SELLING SOMETHING SHE CAN STAND BEHIND. SHE WILL WRITE AN AUTHENTIC REVIEW IN THE NEWSLETTER, FOLLOWED BY A DIRECT CTA FOR ANY INFLUENCER INTERESTED IN THE SERVICE. YOU CAN DECIDE HOW MANY FOLLOWERS ARE NEEDED, HOW MANY SPOTS ARE AVAILABLE, IF IT FOR A DISCOUNTED, OR TRADE RATE, AND HOW MANY TIMES IT IS OFFERED.

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COST EFFECTIVE EACH INCLUDE STORY PROMOTION ON INSTAGRAMS @ X U X U 6 5 . 4 K @XUAGENCY 1.4K + AN EMAIL NEWSLETTER F E A T U R E 2 K

PACKAGES FOR PENNIES 1 FEATURE $500 .14¢ PER IMPRESSION 2 FEATURES $800 .43¢ PER IMPRESSION 3 FEATURES $1000 .23¢ PER IMPRESSION

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“PRODUCTIVITY IS NEVER AN ACCIDENT. IT IS ALWAYS THE RESULT OF A COMMITMENT TO EXCELLENCE, INTELLIGENT PLANNING, AND FOCUSED EFFORT.”

-PAUL J. MEYER

CONTINUE THE CONVERSATION MICHELLE@XUAGENCY.COM