Michelle Ball Portfolio of Work

BACKGROUND

Michelle Ball aka Xuxu, went straight from The University of Utah to Los Angeles in 2014 She dove into working with talent and was at the center of creating the "Influencer" and legacy Social Media based brands.

She's worked a wide range of brands, marketing with the Anheuser Busch umbrella, filling guest lists for Hakkasan & TAO Group, to hospitality promotion with SBE and 1Hotels, to casting for fashion & beauty brands like Bebe & Laseraway Supporting during launch platforms like Snapchat, WAV music, and LIVIT live stream app,

Her network spans from the classic influencers like Kylie Rae 2 6M, Mark Dohner 3M, to musicians like Post Malone, Swae Lee, Diplo and Steve Aoki And of course the most exciting the next up and coming fresh faces.

She's shared her knowledge on multiple panels one of which, Elevator Studios was held at the Hollywood Palladium same stage that Nipsey Hussle and a number of other noteworthy people have been on

ARSENIC

2014 +2020

- Director of Talent

- Lead Producer

Arsenic is a Media company and creative community with a presence on social media platforms (IG 1.2M) while producing elevated events / experiences.

ELEMENTAL

2018 +2020

- Influencer Relations

- Social Media Strategy

Elemental is the fast-growing, in house creative and marketing agency for Arsenic Specializing in Influencer, Social Media marketing.

ARSENIC

DIRECTOR OF TALENT

LEAD PRODUCER

Michelle is known for her well produced events that come with a sought after guest list filled with good looks and good vibes. She fostered a relationship with G-Eazy through his partnership Stillhouse Whiskey launching them in 2017 in Austin, Texas for a Halloween Party while on the Arsenic World Tour, then welcoming home Arsenic to Los Angeles with the 'StillhouseWarming Party' where celebrities like , New Girl's Lamorne Morris, Influencer King Bach, Grammy nominee Leon Thomas, and Olympian Kim Glass attended Then continuing the relationship with G-Eazy by taking multiple visits on the 'Endless Summer Tour' with Ty Dolla $ign, Lil Uzi Vert, and over the next year

She's produced hundreds of social media content like 'Tour Life' with Post Malone in 2016 where the audience got an inside look on the workings of what being on the road looked like Snapchat show 'Place to Be' with Jeremih where you got a personal tour of his home, sneaker collection, and previewed his album 'Late Nights.'

Her network spans from the well known influencers to fresh faces just before coming on to the scene. One of her most well known discoveries is Kelsie Smeby from Texas in 2016 she is now the 'IT' Guess Girl and the face of many beauty fashion campaigns including a Hollywood Blvd billboard that Michelle cast

"Everyone loves Michelle because she’s smart , professional, and she genuinely cares for people and the planet. She’s full of ideas and you can always depend on her to get the job done."

- Drew Love from THEY

SWAELEE GRAMMY PARTY 2019

ELEMENTAL INFLUENCER RELATIONS

SOCIAL MEDIA STRATEGY

Michelle is a keystone for crafting any campaign from the think tank of strategizing concepts, to execution online or in person activations

She was the number one driver of downloads for WAV music app by activating her network with a high incentive prize WAV would fly out one winner to join the Arsenic Girls at Austin City Limits Rob from Buffalo, NY joined the Arsenic crew and hit center stage with DRAM, Goldfish When it time to say goodbye came Rufus De Sol came to send him off by visiting the Arsenic Lake House for one last swim by jumping off the dock

Her innovative mind conceptualized & executed the first MCN model on Snapchat taking over 50 other accounts at the same time pointing them all at one online event with millions of viewers

Knock Out aka KO Watches has rose to the top of notoriety in the Instagram World as one of the highest paying and fun loving brand to work with. Michelle has been a key player in their skyrocket scouting new ambassadors, nurturing top tier talent, organizing around the world trips so much so that the brand went from 20K to 300K on Instagram and landed a billboard where you can stand on the stars and look up at it on Hollywood Blvd that Michelle creative directed.

"Michelle has always brought a positive outlook and energy into every project we have worked on. She has great management skills and adapts easily to every situation Her honesty and integrity is what has allowed us to maintain a long friendship beyond a business relationship."

STRATEGIC PARTNERSHIPS