DAS FESTIVAL FÜR BERLIN REVIEW
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CONTENT XJAZZ Festival Locations Facts, Bands & Acts Feedback Audience Advertise XJAZZ international Partner & Sponsors 2015 Contact
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THE FESTIVAL The XJAZZ Festival is the „different“ Jazz Festival in Berlin. A Festival that strives to cross boundaries, merging Jazz with other musical styles such as Electronic, African, and Neo-Classical music. Through its both modern and unconventional marketing, the festival has managed to reach a far bigger and younger crowd than comparable festivals. With 70 shows in 11 different venues, and 12,500 spectators, the festival is clearly the biggest Jazz festival of Berlin. 4
We define Jazz, more as a musical approach than a pre-defined aesthetic. For us the idea of Jazz means exploration, spontaneity, and interactive groove. Opening the Jazz spectrum to, say, improvised electronica or minimalist classical music, we can encourage Jazz and its continued influence on all forms of contemporary music. This concept is helped by a younger generation, who find an open approach that is far less academic and elitist, breathing life into and refreshing the whole musical genre. Our festival programming puts a strong emphasis on contrasting and unknown elements. At XJAZZ it’s not an uncommon sight: techno club kids and a trad-jazzheads sitting together, transfixed by a Berlin Improv-trio. Berlin is one of the biggest cultural hubs in the world. XJAZZ strive to represent the unique, ever-changing scene of this diverse city. Many national and international artists have chosen Berlin as their home. That makes it possible to program an intimate yet international festival, where the artists can even bicycle to their own shows.
Iceland and Israel have been previous partner countries in our festival. We created shows bringing musicians and culture from our partner countries, alongside natives of these countries already living in Berlin. With both partner countries we actively encourage exchange: XJAZZ Fe tival Reykjavik, and XJAZZ Festival Tel Aviv- happening in November 2015. 5
LOCATIONS The core of the festival is clustered in Kreuzberg: at least 10 venues are all less than 100 meters from each other. XJAZZ festival takes place in some of the most well recognized venues in Berlin: Watergate, Lido, BiNuu, and Privatclub, all widely known as indy and electronic music hotbeds. Besides offical clubs, the festival also takes place at one-off locations like Emmaus Church or the new food/culture hub Neue Heimat. These are unusual places for Jazz music, helping create that special vibe of XJAZZ festival. Combined with a series of free-entry concerts (OFFJAZZ) at cafes situated between the official clubs, the whole Skalitzer Strasse turns into a street festival. 6
LIDO
FLUXBAU
NEUE HEIMAT
OFF JAZZ
AUSTER CLUB
WATERGATE
PRIVATCLUB
PRINCE CHARLES
BI NUU
EMMAUS KIRCHE
MONARCH
OFF JAZZ
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FACTS BANDS & ACTS
2015: 70 shows 11 venues 12500 spectators 2014: 48 shows 6 venues 9500 spectators 20% of attendees purchased 4 or more tickets 25% of the tickets were sold to non-Berliners 10
HAILU MERGIA
JOSÉ JAMES
EMILIANA TORRINI 11
DAVID AUGUST & ENSEMBLE
ANDROMEDA MEGAEXPRESS ORCHESTRA 12
GÜNTER ‘BABY‘ SOMMER & Rabih Beaini
NIGHTMARES ON WAX 13
KURT ROSENWINKEL
GRANDBROTHERS 14
WALLIS BIRD
SONGWRITERS ORCHESTRA | FETSUM 15
FEEDBACK
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„Jazz gets hip again.“ INFOradio
„XJAZZ has the guts to combine something that many promoters wouldn‘t. Thereby, XJAZZ wins over with its joy of experimenting.“ INTRO
„XJAZZ seems to be able to enthuse even those about Jazz that usually hardly get in touch with it.“ taz - die tageszeitung
„The local Jazz scene is setting the tone. 75 % of the line-up are artists from the capital. This is surely unique regarding the size of this festival.“ Berliner Zeitung
„This festival must be put into the diary“ Berlin Morgenpost
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AUDIENCE Our young audience is open to new things is culturally interested, likes to travel and is at home in Berlin and Europe. Almost half of the visitors are between 25 and 34 years old. 18-24: 12 % 25-34: 45 % 35-44: 25 % 45-54: 11 % 55-99: 7 % 18
NILS PETTER MOLVÆR
JESSIE EVANS 19
SAMÚEL JÓN SAMÚELSSON BIG BAND
MELT TRIO & JAN BANG 20
SHALOSH TRIO
MEMENTO 21
LAMBERT
JULIA KADEL TRIO 22
NOSTALGIA TRIO
URI GINCEL TRIO 23
SERALEEZ
JULIEN QUENTIN & KELVIN SHOLAR 24
KOMFORTRAUSCHEN 25
ADVERTISING LARGE SCALE POSTERS
40,000,000 media reach per year (online, print, radio, tv) 6000 Facebook Fans cinema-advertising 12 cinemas (Yorck Kinogruppe) Wadvertising in the city metro on-board TV. advertising in all Berlin underground stations adverts in Galore, JAZZthing, Zitty, INTRO, Berliner Zeitung, TAZ und Der Tagesspiegel 26
POSTERS
BANNER
PROGRAM FLYER
ADS
POSTERS (RENT)
guerilla marketing
FLYER
ONLINE 27
XJAZZ international
So far there are collaborations with Iceland (Berlin X Reykjavik), Israel (partner country XJAZZ 2015, XJAZZ @ Tel Aviv in Nov 2015) and Italy (XJAZZ stage on the Torino Jazz Festival, The Fringe). Other international collaborations are planned. 28
emiliana torrini in
REYKJAVIK
studnitzky in
TURIN
komfortrauschen in
TURIN
epic rain in
REYKJAVIK 29
PARTNER
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Festival Partner:
Network: CONTEMPLATE
Supporter:
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CONTACT
XJAZZ gGmbH Skalitzer Str. 70 10997 Berlin
Managing Director:
info@xjazz.net www.xjazz.net
Art direction:
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Florian Burger Jean-Paul Mendelsohn
Sebastian Studnitzky