What key features are riders looking for in apparel these days? Jill Apfelbaum: In all cases, technology and comfort are at the
forefront. With the advent of the technical fabrics several seasons ago, riders have embraced the stretch and breathability that the modern fabrics and designs afford them and are happy to leave the limited option days of compliance in keeping with tradition. We are able, through our resources, to provide that classic look that is sought after in certain disciplines for the show ring but in a much more comfortable and practical fashion. Jessie Lochrie: Technical, washable, and comfortable. Riders
have really taken on the attitude that they are athletes, and that they can ride their best when their clothing supports them, rather than distracts them. We are always on the lookout for brands innovating in this arena. Horse Pilot is doing a particularly great job of including technical details in their clothes that only riders would think of. Renee Spurge: Since we are in Southern California, the weather
is a huge factor in what our riders wear. For example, the lighter weight show coats and shirts with sun protection are a high priority for most of our customers. However, we strive to dress our riders to meet those hot weather needs without sacrificing a polished look. Our go-to for a warm Southern California day is the breathable featherweight Iago Dhalia show coat and Eleonoire Long Sleeve show shirt with SPF 50 built into the form-flattering fabric. No scrim sheet coats here! Do you cultivate your brands/inventory by what the customer or market dictates, or do you prefer to introduce new trends to your customers? How do you research or find new brands? Jill Apfelbaum: Our customer is the pulse for most of the
decisions we make in our assortments. Working closely with our clients, we are very tuned into their likes and needs, and we tailor our inventory to best satisfy and pique the interest of
our customer by always having a fresh new option for them in addition to the staples they have come to expect. We work on product development with some of our designers in both the equestrian and fashion markets to create special pieces exclusive to Malvern Saddlery and explore multiple markets in an effort to make the shopping experience all-inclusive. Renee Spurge: Instead of going to the classical equestrian trade
shows to find new brands, I like to talk with international riders about what brands they are buying in Europe, or even better, when I get the opportunity, travel to European horse shows myself to check out what looks new and interesting.
I
also love to shop small boutiques in the U.S., where you can always find cool new brands that are excellent lifestyle companion collections to the riding apparel selection in our store. When I can’t find anything that gets me excited, I find a way to make my own collection or work with one of our vendors to do an exclusive collection for LA Saddlery. A lot of non-riders like equestrian-influenced streetwear. Do you carry brands for that customer? Jill Apfelbaum: From the start, we have addressed the equestrian
lifestyle in home décor and fashion. I had 24 years in the fashion industry before opening Malvern Saddlery, and it was a natural conversion to build a well-rounded assortment with the point of view geared to our unique community. Malvern Saddlery sits on the corner of a rather charming main street and attracts customers who are in town for great food and browsing. We make certain that there is no horse required to enjoy shopping with us as a part of their trip to town. Melissa Lu: At ELLA we believe embodying the equestrian
spirit is a way of life, so whether you are a die-hard equestrian,
OUR PANEL
JILL APFELBAUM Owner of Malvern Saddlery Malvern, Pennsylvania
JESSIE LOCHRIE Manager of Manhattan Saddlery New York City, New York
40 | EQ UE S T R I A N L I V IN G | APRI L / MAY | 2019
MELISSA LU Founder and owner of ELLA Palo Alto, California
RENEE SPURGE Owner of LA Saddlery Los Angeles, California