FRONT END Profile
Huck’s foodservice offer includes grab-and-go and roller grill items, plus Godfather’s pizza and a proprietary chicken offer at select locations. Beverage options include fountain drinks, smoothies and bean-to-cup coffee at new or remodeled locations.
TECH FOCUSED
Huck’s provides food and product delivery with the help of third-party apps. “In every area where we can be, we’re partnered with the third-party delivery services Grubhub, Uber Eats and DoorDash. At our Godfather’s locations, we have Godfather’s Online,” Grimes said. While the chain offered curbside pickup as an option during the height of the COVID-19 pandemic, there wasn’t a significant demand for it in Huck’s market area. Huck’s is currently integrating online ordering and third-party delivery into its Huck’s Bucks Bigg Rewards app. The Huck’s Bucks Bigg Rewards app features its near-five-star-rated loyalty program. Huck’s is currently testing self-checkout kiosks and preparing to expand that to more locations. The chain also features bitcoin kiosks and bitcoin ATMs in several sites. And it has a gaming section in several of its Illinois stores. Huck’s also features frictionless payment through the Skip app at all locations. Customers open the Skip app, scan the items and pay within the app. Huck’s is now working to 18
CSTORE DECISIONS •
March 2022
integrate the Skip frictionless payment with its Huck’s Bucks app, so customers only need to open the Huck’s app to both pay and receive loyalty rewards in the future. “We are also building out alternative payments (ACH, PayPal, Venmo, etc.), online ordering and digital fuel pump activation,” Bayley noted. “Currently, we are working on integrating all of these features into a single-app ecosystem to streamline the customer’s experience and be able to engage with the Huck’s brand inside, (in the) forecourt or from home.” LOOKING AHEAD
Huck’s is eager and ready for growth in 2022, Bayley noted. “At the end of the day, we want to be peoples’ first choice for convenience. And we want to be the first choice for food offerings. We want to be considered a viable alternative to the quickservice restaurant,” Grimes said. “We are here to stay,” added Bayley. “We are growing. We are excited for a new year and the years to come.”
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