Page 1

World Summit Youth Award

Use Internet and Mobiles to put the UN Millennium Development Goals into Action!

Winning projects













































Statement WSYA Chairman


Patrons´ Statements


WSYA (Context & Motivations)




WSYA Categories


WSYA 2012 Jurors List


WSYA 2012 in Numbers


Board & Ambassadors


Winners, Categories


Runners-Up 41 WCIT - Montreal Program Highlights


From Zero to Thousand – WSYA History


WSYA Sponsors & Partners



Editorial Team Editor and Author: Peter A. Bruck Text Management: Anna Rechberger, Gerwin De Roy, Katharina Lauterbach Text Editing: Hania Fedorowicz WSYA Project Team Project Management: ANNA RECHBERGER; Assistant: GERWIN DE ROY PR & Communications: Katharina Lauterbach WSYA Festival Team Anna Rechberger, Gerwin De Roy, Katharina Lauterbach, Lucie Jagu, Nora Wolloch, Matthias Gruber, Eva Krallinger, Birgit Berger WSYA Booklet Design


Produced by World Summit Youth Award Office | ICNM – International Center for New Media Moosstraße 43a | 5020 Salzburg | Austria | T: +43 662 630408 | F: +43 662 630408 22 | | © 2012 ICNM – International Center for New Media All rights reserved. No part of this book may be reprinted, reproduced, utilized in any form by any electronic, mechanical or other means, now known or hereafter invented, including photocopying or in any information storage or retrieval system, without permission of ICNM in ­written form. This edition has been published by ICNM. Printed in Austria

Award Motivation

Occupy Technology: Speak the Action to Better the World Enacting UN MDGs with Internet and Mobile!

Information- and Communication Technologies are more than tools or extensions of human senses. They structure all of our lives. We live in technology, on the Internet, using mobiles. But who are “we”? Everyone – especially young people under 30 years of age. Astoundingly, young people in developing countries use nearly as much tech today as in the developed ones. Notwithstanding significant inequalities of access and costs, Internet and mobiles are pervasive for young people. It is their language, this is how they relate and live. UNICEF reported in mid-September 2012 that about 19.000 children die every day. They die of extreme poverty – no fault of their own – avoidable hunger – no fault of their own – and preventable diseases – no fault of their own! 792 kids under the age of

five, every hour! Is this acceptable? Is this normal? The UN Millennium Development Goals (MDGs) can change that. They are unique. They are the first and only undertaking of all of humanity to do more than merely pray and talk about ending misery and injustice, gender inequality and lack of education. They state clear measurable goals. They set milestones. They provide a deadline. In 2015, the heads of states and governments committed themselves to review what had been achieved towards the goals set by the UN General Assembly in the year 2000. The World Summit Youth Award (WSYA) is an open contest within the World Summit Award ( for all those young people who work to make a difference. They use Internet and mobiles to change the world and they contribute to

achieving the MDGs. They act and their actions speak! They occupy technology and make best use of it. In this booklet you will find an overview of the 18 most engaging and innovative projects from the 2012 contest – selected out of 1224 submissions from 122 UN member states. Their goals? To fight poverty, hunger, disease, inequality, lack of education and environmental degradation with the use of ICT. The projects vividly demonstrate what can be achieved when young people stand up and act together for a liveable future. Thank you for your interest! Give your support! Together we can make this world not just a better place; we can measure what we achieve and where we fail! Best wishes to you, Peter A. Bruck Chairman of the WSA Hon. President of ICNM

Prof. Dr. Dr. Peter A. Bruck


The Millennium Development Goals and the objectives of the World Summit on the Information Society embody a collective aspiration for a better future for all societies. Young men and women stand at the heart of this aspiration – as leaders, actors and beneficiaries. UNESCO works across the world to support their capacities and to enhance their participation into all decisions involving their future. We seek specifically to bolster youth-led innovation and youth employability through quality education, through social inclusion and through science, technology and innovation systems. The World Summit Youth Award Winners


Kandeh K. Yumkella

Director-General, UNESCO UN Educational, Scientific & Cultural Organization

Director-General, UNIDO United Nations Industrial Development Organization

and Community show how digital technologies can change the world thanks to the creativity of young women and men. I thank everyone involved for their engagement to support innovation for greater dignity, justice and equality. These are the foundations for the future we want for all.

In my work as DG for UNIDO, I ­firmly believe that, together we can make a difference, as long as we remember that it is always about people, and never about ­abstract concepts. The winners of the WSYA inspire us with their action and with the way they use the new ICTs to make a difference. The world needs their action! Especially in a time where extreme volatilities in the global fuel, food and financial markets, have sharpened the focus on the economic and social vulnerability of people in all nations, but of those in the poorest countries in particular. To these, the daunting challenge of climate change must be added.

Young people using Internet and Mobiles to put UN MDGs into Action

Irina Bokova

Patrons' Statements

Award Motivation

Eveline Herfkens

Michael Spindelegger

Ivo Ivanovski

Lynn St. Amour

Founder of the U.N. Millennium Campaign

Vice Chancellor, Foreign Minister Austria

Minister of Information Society and Administration, Republic of Macedonia

President & CEO, Internet Society (ISOC)

Changes to the world are only sparked by individuals who develop and convey innovative and reforming ideas. These individuals leave an eternal mark in human society, as ones who significantly contributed to achieving what we have in the present. In today’s digital era, innovations gain different shape, yet they still serve the same purpose. If ICT is the current tool for change, and the youth represent a driving aspiration for new development, then it is our task to empower our new digital entrepreneurs as much as we can.

Dialogue between youth and decision-­makers and youth participation in decision-making at all levels need to be enhanced. Let’s keep in mind: Nothing about youth without youth! The MDGs are far from being achieved, young people are the most affected. Doors will be closed for a lifetime if t­here is no access to education, if young people live in an unhealthy environment, if their human rights and fundamental freedoms are not respected. With the help of modern communication technologies, the exchange of views and ideas among young people takes place at an unprecedented scale.

The Internet Society congratulates the World Summit Youth Award program and this year’s exceptional winners who used their creativity and technical skills to make an impact on the world. The Internet truly is for everyone and provides a powerful platform that enables people to create, educate, innovate, and collaborate. We ­applaud the more than 1200 young producers, designers, and developers who participated in this year’s program.

Young people were the favorite allies of the UN Millennium Campaign: passionate, energetic and thinking “outside the box”. Using internet and mobiles to achieve the MDGs was certainly beyond the frame of mind of government leaders who agreed to these Goals… Tomorrow’s world is defined by action today. So some 20 years from now, when your generation will provide the Secretary General of the UN, she does not need to report once again that the Millennium Goals have not been met as yet. Your action prevented these Goals to end up as litter on yet another boulevard of broken dreams…


Youth around the world have a crucial role in helping their communities thrive in the digital age.

Find out more about Knight Commission’s 15 ideas for sustaining democracy in the digital age at


- the Knight Commission on the Information Needs of Communities in a Democracy, Recommendation 12




You(th) Taking Action on the UN MDGs! Shift happens online – Using Internet & Mobiles for a sustainable future


Täglich 24 Stunden

The future is now and online. With the advent of social media, Internet turned from a passive information highway to a medium of action for social initiative and humanitarian commitment. Being online provides a mandate to every Internet user, a mandate which can make a difference. This was demonstrated vividly in the ‘Arab Spring’ of 2011, where hundreds of thousands demanded more democracy, more human rights, more job opportunities and better personal security from their governments through social media. Their online voice reached and touched an international crowd, an accomplishment which was never seen before and resulted in making the necessary changes. Internet and Mobiles have become indispensable companions in the lives of citizens of all UN member states, and not only for communication and information. Their use in development and global initiative for a sustainable future shows the versatility of a simple network connection, a potential which was already recognized in 2003 by the UN World Summit on the Information Society (WSIS). As a follow-up initiative of WSIS, the World Summit Youth Award (WSYA) honours young people who use Internet and Mobiles to take action on the eight Millennium Development Goals (MDGs). These concrete goals were set by the UN General Assembly in the year 2000, to be achieved by 2015, and their success is still questioned by many. But the WSYA Winners’ engagement shows a different side of the story. These extraordinary young people took matters in their own hands and built websites and apps to contribute to development and social change. Shift happens, and it happens online.



The WSYA Promoting young entrepreneurship that makes a difference









s t a t e s

This year marks the fifth edition of the World Summit Youth Award, the annual international competition for ­digital and social innovators under 30. In its short history, the WSYA selected and promoted the best websites and applications which contribute to the achievement of the United Nations Millennium Development Goals (MDGs), raise awareness of the MDGs and show the consequences of ­action or inaction. Each year, young people have demonstrated their commitment to make a difference through different digital projects and initiatives and prove that the MDGs are a ­viable source of inspiration and a driving force behind social entrepreneurship. The WSYA is promoted in all UN member states through the networks of the World Summit Award (WSA), the UN Global Alliance for ICT (UNGAID), the Internet ­Society (ISOC), participating UN organisations and agencies such as UNESCO and UNIDO, governments and NGOs, youth organisations and all others committed to the project. It is made possible by its many partnerships and specifically by the funding from and cooperation with the John S. & James L. Knight Foundation. We are truly grateful for their con­tinued support!

a i t m o p r o







WSYA & YA friends

YA! Friends Become part of an international community to put the MDGs into action!

s n d F r i e

The YA! Friends platform enables WSYA Winners, RunnersUp and participants from each year to connect and communicate directly. Launched in 2010 by Stephan Hamberger and Mathias Haas, two social entrepreneurs and active contributors to the WSYA, YA! Friends makes it possible for registrants to showcase their projects and to get in touch with other young social innovators. Over the course of this year’s WSYA, the platform was revamped and has a ton of new features and fresh content, where the main goal is to link up with one another! Connect, communicate, promote, share, showcase and (be) inspire(d) by all the projects of like-minded young people from all over the world. The new interface adopted the userfriendly environment of worldwide social networks, which makes it very easy to navigate and to find everything that you need. Much like facebook every project can be liked to gather support which could be the start of going viral! And with the implemented marketplace everyone can join YA! Friends: registration is fast and simple and without any ­restrictions.

m a

k e


i t p








t o

s h o w c a s e











The UN Millennium Development Goals

The UN MDGs Benchmarking development towards 2015

Imagine a world where every person has the chance for a liveable future and the right to food, security, shelter, health and education. And

Eradicate Extreme Hunger and Poverty

Achieve Universal Primary Education

Promote Gender Equality and Empower Women

Reduce Child Mortality

Improve Maternal Health

Combat HIV/Aids, Malaria and other diseases

Ensure Environmental Sustainability

Develop a Global Partnership for Development

imagine that it was not only the civil society, but also world leaders and the biggest international institutions joining in on the effort. This is what the Millennium Development Goals (MDGs) are about. In 2000, the UN member states decided on eight concrete goals to improve living conditions for everyone around the globe: Reducing poverty, hunger and diseases, promoting education, health, gender equality and environmental sustainability, and building a global partnership for development. These goals are set to be reached by 2015.

Fore more information visit 10

Categories of the World Summit Youth Award

The WSYA Categories

The six categories of the WSYA are tied directly to the Millennium Development Goals.

The WSYA-Categories







Fight Poverty, Hunger and Disease!

Education for All!

Power 2 Women!

Create your Culture!

Go Green!

Pursue Truth!

Content and applications addressing issues of extreme poverty and hunger, offering solutions for those whose income is less than $ 1 a day, supporting the reduction of diseases and fighting the spread of HIV/AIDS and malaria.

Content, platforms and solutions to give boys and girls everywhere in the world a full course of primary schooling, to advance training for personal development and jobs, and to achieve a high level of understanding and knowledge of the global information society and its promises, challenges and opportunities.

Content and communities which promote gender equality and empower ­women, eliminate gender disparity in education and at work, facilitate their a­ ccess to all levels of political decision-making, and strengthen their contribu­ tion to the peaceful resolution of conflicts.

Online platforms, applications and content expressing young people’s aspirations, ideas and values, sharing their news, enabling their participation in decision-making processes, strengthening social justice, promoting the knowledge of many languages and cultures, supporting multilingualism, creating contemporary forms of culture and preserving indigenous knowledge and traditions.

Applications and content addressing the natural environment, promoting environmental sustainability, integrating the principles of environmentally sustainable development into policy programmes, reversing the loss of environmental resources and biodiversity, reducing the proportion of people without sustainable access to safe drinking water and improving the lives of slum dwellers.

Journalism using Internet and Mobiles to report on issues related to them, their realization or failure, the fair, accurate, contex­ tual pursuit of truth and the successful publishing using digital, interactive media platforms.



WSYA 2012 Jurors List

From the length and breadth of the digital world, again a fine crème de la crème of young experts gathered together with

Meet the Judges: Get a Look behind the Scene

just one goal: select WSYA's best and brightest entrepreneurs under 30 years. Most of them would be young enough to take part themselves. And guess what, some of them are former WSYA Winners and are now rocking the startup biz.

Mr. Nawaf Abdulrahman

Chief Executive Office Information Security and Quality Assurance Manager


Mr. Franz Josef Allmayer

Project Engineering/Medical Equipment Planning Vamed Engineering GmbH & CO KG


Mr. Sebastián G. Bustamente

Chief Executive Officer |


Mr. Ehssan Riazi Esfehani

Chairman | Vista Samaneh Asia


Ms. Claudia Garuti

Programme Development Coordinator Ashoka Austria


Mr. Alex Hung

Co-Founder | Crossover International Co. Ltd.


Mr. Adam Itkowitz

Chief Executive Officer Greenlighted, USA


Ms. Eileen Knowles

Executive Director | Education Generation


Mr. Dylan Mahalingam

Founder & Executive Director/Chief Strategist Lil' MDGs/Under the Acacia


Ms. Bulbuli Mukherjee

Assistant Manager | Breakthrough


Youth activists, social entrepreneurs, young researchers and journalists – here are the glorious 21 experts from 16 countries all over the world.

Mr. Alexander Titiloye Ojo

Co-Founder & Chief Executive Officer FreelancePro.M


Ms. Losira Okelo

Professional Development Consultant | iEARN-USA


Ms. Alberta Pelino

President | Young Ambassadors Society


Ms. Rapelang Rabana

Founder | Yeigo Communications

South Africa

Mr. Juan Rafael Rivera-Sanchez

General Director/Consultant JOIN - Jóvenes Informados/McKinsey & Co.


Ms. Binita Shrestha

Country Director Yemen | Equal Access


Ms. Adeline Tiffanie Suwana

Founder | Sahabat Alam


Mr. Anshul Tewari

Founder & Editor-in-Chief Youth Ki Awaaz: Mouthpiece for the Youth


Ms. Nkemdilim Uwaje

Director | Future Software Resources Nigeria Ltd.


Ms. Annika Grace Waddell

National Project Manager National Project Manager I Defining Moments


Ms. Lisa Maria Winter

Member | Jugendpresse Österreich a member of European Youth Press





Montreal, Montreal, Palais des Congrès, October 22-24, 2012 Montreal,Palais Palaisdes desCongrès, Congrès,October October22-24, 22-24,2012 2012 HOSTED HOSTED BY DON TAPSCOTT HOSTEDBY BYDON DONTAPSCOTT TAPSCOTT

Under Under the theme ONE Vision for Global Digital Society, Underthe thetheme themeofof ofONE ONEVision Visionfor foraaaGlobal GlobalDigital DigitalSociety, Society, the the 3-day 3-day Congress Congress will will feature feature more more than than 100 100 presenters presenters and the 3-day Congress will feature more than 100 presentersand and attract attract up up to to 3,000 3,000 delegates delegates from from more more than than 80 80 countries. countries. attract up to 3,000 delegates from more than 80 countries. WCIT WCIT has become the world’s leading information technology gathering, WCIThas hasbecome becomethe theworld’s world’sleading leadinginformation informationtechnology technologygathering, gathering, featuring featuring prominent prominent business business leaders leaders as as well well as as internationally internationally recognized featuring prominent business leaders as well as internationallyrecognized recognized thinkers. thinkers. In In this this 18th 18th edition, edition, WCIT WCIT 2012 2012 participants participants will will Think Think & & Share thinkers. In this 18th edition, WCIT 2012 participants will Think &Share Shareonon on opportunities opportunities that technology continues create our economy large and opportunitiesthat thattechnology technologycontinues continuestoto tocreate createinin inour oureconomy economyatat atlarge largeand andinin in key key sectors sectors such such as as healthcare, healthcare, education, education, smart smart cities, cities, environment environment and and media. media. key sectors such as healthcare, education, smart cities, environment and media.



FEATURING FEATURING FEATURING Tony Tony Clement, Clay Shirky, Wim Elfrink, Robert Youngjohns, Kim Stevenson, Carol Zierhoffer, Dr. Eric Brown, Tom Jenkins, Bernard Charlès, Roger Martin, Richard Alvarez, TonyClement, Clement,Clay ClayShirky, Shirky,Wim WimElfrink, Elfrink,Robert RobertYoungjohns, Youngjohns,Kim KimStevenson, Stevenson,Carol CarolZierhoffer, Zierhoffer,Dr. Dr.Eric EricBrown, Brown,Tom TomJenkins, Jenkins,Bernard BernardCharlès, Charlès,Roger RogerL.L. L.Martin, Martin,Richard RichardAlvarez, Alvarez, Ken Ken Buetow, Buetow, Karen Karen Price, Price, Andrew Andrew P. P. McAfee, McAfee, Robin Robin Chase, Chase, Dr. Dr. Peter Peter Williams, Williams, Mike Mike Wolfe, Wolfe, Dr. Dr. Thomas Thomas Stelzer, Stelzer, Christian Christian Paradis, Paradis, Shri Shri Kapil Kapil Sibal, Sibal, Jonathan Jonathan Zittrain, Zittrain, danah danah boyd, Ken Buetow, Karen Price, Andrew P. McAfee, Robin Chase, Dr. Peter Williams, Mike Wolfe, Dr. Thomas Stelzer, Christian Paradis, Shri Kapil Sibal, Jonathan Zittrain, danahboyd, boyd, Ron Ron Deibert, Deibert, Kunal Kunal Gupta, Gupta, Ryan Ryan Holmes Holmes and and much much more. more. Ron Deibert, Kunal Gupta, Ryan Holmes and much more.

RED RED CARPET FOR MILLENNIUM DEVELOPMENT GOALS REDCARPET CARPETFOR FORMILLENNIUM MILLENNIUMDEVELOPMENT DEVELOPMENTGOALS GOALS Glamorous Glamorousevening eveningfor foraagreat greatcause! cause!World WorldSummit SummitYouth YouthAwards Awardsisisrolling rollingout outthe thered redcarpet carpetfor forits itsoutstanding outstanding18 18winners winnersatatthe theWCIT WCIT2012 2012Gala GalaNight, Night, Glamorous evening for a great cause! World Summit Youth Awards is rolling out the red carpet for its outstanding 18 winners at the WCIT 2012 Gala Night, specialevening eveningofofdigital digitalinspiration inspirationand andinnovation; innovation;showcasing showcasingsome someofofthe themost mostcommitted committedyoung youngICT ICTpioneers pioneerstaking takingaction actionon onthe theMDGs. MDGs. aaspecial a special evening of digital inspiration and innovation; showcasing some of the most committed young ICT pioneers taking action on the MDGs.


WSYA 2012 in Numbers


WSYA 2012 18 Winners have been selected out of 1224 applicants from UN member states!



Total number of entries Online registration completed Products evaluated Winners 2012 Runners-Up 2012

1224 309 233 18 12

Per Category


2 1

1. Fight Poverty, Hunger and Disease 2. Education for All 3. Power 2 Women 4. Create your Culture 5. Go Green 6. Pursue Truth

6 6 1


47 67 15 46 34 24

Per Region Africa 66 Arab Countries & Middle East 32 Asia 50 Europe 61 Latin America & Caribbean 12 North America & Oceania 12


The Global Network

The Global Network

Stephan Hamberger Austria Red Bull Media House Product Manager Web

Facing the challenges of the world together by achieving locally for global change.

Mathias Haas Austria SuperSocial Marketing New Media Agency Founder and CEO

Jennifer Corriero Canada Taking IT Global Co-Founder and Executive Director

Adam Itzkowitz USA

Franz Josef Allmayer Austria VAMED Engineering – Project Engineering/ Medical Equipment Planning

Francesca Ronchi Italy – Co-Founder

E Content Award Italy

Dylan Mahalingam USA Lil´MDGs – Founder & Executive Director Under the Acacia – Chief Strategist

Abdullah Mosaad Egypt What's Up Youth Online Channel Founder/General Coordinator

Abe Fergusson

Trinidad - Tobago

Natural Disasters Youth Ambassador

We thank our international network for their generous support and wonderful cooperation in making WSYA happen

Tetey Sylvester Ghana


Department of Information Studies Teaching Assistant

Sebastian Bustamente Colombia – Chief Executive Officer

Nkemdilim Uwaje Nigeria Future Software Resources Nigeria Ltd. Director

The Global Network

Sebastian Ladika Croatia Croatian Association for Promotion of Information Society (CAPIS) - President Ehssan Riazi Esfehani Iran Vista Samaneh Asia - Chairman

Nawaf Abdulrahman Bahrain

Alex Hung China

Al Baraka Banking Group - Information Security and Quality Assurance Manager

Zawan Al-Sabti Oman Information Technology Authority (ITA) Projects Specialist

Crossover International Co. Ltd. - CEO

Anshul Tewari


Youth Ki Awaaz – Founder & Editor-in-Chief

Andrew Gakiria Kenya Kenya e-Learning Center - CEO

Rapelang Rabana South Africa Yeigo Communications – Founder

Tom Dawkins Australia Vibewire Youth Inc. Founder and Board Member

Titi Akinsanmi South-Africa ICANN - Committee Member


Category Winners



1. Fight Poverty, Hunger and Disease!

This category rewards the most effective content and applications addressing issues of extreme poverty and hunger, offering solutions for those whose income is less than US$ 1 a day, supporting the reduction of diseases and fighting the spread of HIV/AIDS and the incidents of malaria.


Supported by Telfree Group


Farmerline Utilizing mobile phones to distribute specific information to smallholder’s farms in Ghana.

A decade ago, I was a junior in high school living in the Volta Region of Ghana with my auntie and my sister, Caroline. It was seven years since our parents divorced. My auntie farmed about two hectares of land to support us. Despite all the challenges she faced, she still managed to support our education and health needs with the little she made. The only technology available to her for news and market prices was the radio with only one station, the Volta Star Radio. Farmerline’s primary goal is to provide farmers with a tool to increase their yields, income and autonomy. Our project goals therefore align closely with the first MDG where the goal is to “half […] the proportion of people whose income is less than $1 a day”, a serious task for Ghana. My dream is to empower my auntie and her smallholder farmer friends across Africa with Farmerline by providing agricultural information and business training through the default technology available to them, the mobile phone, using voice messages and SMS.

– Alloysius Attah –

Farmerline is a service that delivers information to farmers through voice or text messages to their mobile phones. It addresses the problem of accessing timely and area-specific information missed by many Ghanaian smallholder farmers. Lack of access to information affects their yield, income and autonomy, making it difficult to orient decisions according to larger trends such as market demand, or to get the voices of farmers heard. With 30% of the world’s food supply produced by smallholder farmer, low yields are everybody’s problem. Mobile phones used throughout Ghana offer an ideal information pathway. Users choose a service package that delivers information several times a week on one of several specific topics, including supplier locations and

prices, best agricultural practices, or buyer demands. Farmerline gets this information from partners at the Ministry of Food and Agriculture and Kwameh Nkrumah University of Science and Technology, sending messages in local languages. Farmerline is the only Ghanaian company offering bulk voice-messaging, a medium accessible to illiterate farmers. Farmerline won first place in the Mobile Web Ghana Competition 2011. Farmerline partnered recently with the ­Canadian NGO Engineers Without Borders to conduct field research involving user feedback to assess the commercial marketability of the service. Incoming results confirm the need for an innovative service like Farmerline.

English, Twi

Mr. Alloysius Attah

Mr. Emmanuel Owusu Addai Ghana


Category Winners

Music is Medicine Using the power of music to uplift children battling a serious illness.


Ms. Leora Nachama Friedman Ms. Ariela Friedman


Music is Medicine is an organization that harnesses the power of music to make a difference in the lives of seriously-ill children. It is an online platform that invites musicians to use their music to impact hospitalized children locally in their communities. Music has the potential to instil strength and courage in a child who may otherwise feel hopeless and despaired. I cofounded Music is Medicine at the age of 15 with my older sister. Both musicians, we wanted to find a way to use our music to make a difference in the lives of seriously-ill children in our community. Since our father is a pediatric oncologist, we were raised particularly aware of the extreme hardship a child and his/ her family undergoes when he/she is forced to battle a serious disease. Music has always served as a source of inspiration and strength for me, and, from this, I knew that it has the powerful ability to uplift a child fighting for his/her life. My ultimate goal is to show the world that music can be used to change people’s lives. – Leora Friedman –

20 MusicisMedicine

Music is Medicine is an organization founded by teenage musician sisters who discovered magic: ten or fifteen seriously ill children and their parents can be the best audience a musician could ask for. Music is Medicine offers an online platform inviting musicians to register to use their music to impact hospitalized children in their communities by being paired with a local children’s centre to perform, to fundraise and/or organize a creative music therapy program for patients. Musicians receive practical guidance to organize a benefit concert, or to record a song of inspiration for a special patient. The Donate a Song

project pairs professional artists with a child fan battling a serious illness. Music is Medicine helps musicians understand the power of music to uplift a child fighting for his/her life, and supports the talented to transform music into a tool to change people’s lives. The Music is Medicine website encourages and enables musicians to share ideas and to use their music to help others by starting music volunteer programs at local hospitals. The Music is Medicine Facebook page is a platform of musical inspiration - the intersection of music and positivity to inspire strength in the face of life-threatening challenges.


iWatch Nigeria The crowd-sourced platform for Nigerian people to voice their expectations and observations about government promises and actions.

The 8 MDGs are something of high importance to me, two of which I hold as most critical – eradicating extreme poverty and hunger and ensuring environmental ­sustainability. Growing up in a system where the existing middle class was constantly being driven down the food chain by the stifling economic stagnation, I became conscious of the growing poverty as I experienced the loss of a former school mate who couldn’t bare the frustrations brought about by difficulties in securing a means of living, even after tertiary education. Some of the events in my OWN life also taught me that there was a problem in the society where graduates and non-graduates alike face the same harsh realities of finding a source of livelihood. Back in 2011, I saw an opportunity in a competition for ideas to drive social change. I noticed apathy and a lack of accountability in the governmental system and decided it was time we started tracking the government’s performance openly and in a structured way. This was how iWatch Nigeria was birthed.

– S e g u n Fo d e k e –

iWatch is a platform where citizens can find detailed reports about the projects and budget allocations promised by governments in Nigeria, from the local to the federal, and can air their opinions and concerns about what governments are doing. iWatch aims to improve accountability and keep governments on their toes in terms of their constitutional obligations and service delivery. The date provided by iWatch on nationwide government initiatives, tells you who is acting, what is being done, when people will be affected, where the efforts are being focused and why the project is being carried out.

iWatch uses crowd-sourced reviews to generate performance reports on the plans made by government and makes these publicly available. Activist groups focused on transparency can champion discussions and raise the alarm, in order to increase the citizen awareness and participation required for good governance. Bringing government to civil society on every level, iWatch keeps people informed about government projects that will affect the way they live, change the way they do business or promote development to secure their future.


Mr. Olusegun Fodeke


Never before has there been an unbiased, open, coordinated and well-planned system in Nigeria for people to voice their expectations and observations about government promises and actions. iWatch keeps watch.


Category Winners


2. Education for All!

This category gives credit to the most innovative content, platforms and solutions to give children everywhere, boys and girls alike, a full course of primary schooling, to advance their training for personal development and jobs, and to achieve a high level of understanding and knowledge of the global information society and its problems, promises, challenges and opportunities.



Funda Where students and teachers meet: personalised learning through different media channels.

To date most African students fail exams because examinations are not in their native languages. Languages play a big part in a students’ learning, assessing and reviewing of what they are taught or funda. These 3 terms are the pillars of Funda. Most of the world is either English or French speaking so Sub Saharan people – with over 350 local dialects – have to learn these two. This creates two barriers for African education: language & access. By offering access to educational material on mobile phones and partnering with mobile network providers which allow teachers and students access to school material at no cost, the barrier of access is chipped away. This leaves the barrier of language, but by using Google Translate and videos in different languages (even sign language), that barrier is lowered more and more. This is the goal of Funda: to enhance learning beyond textbooks by looking at the real factors which affect learning and using technology to attack these issues. So let’s keep Fundaring!

– Ku m b i r a i G u n d a n i & F u n d a t e a m –

Funda is an online program that puts together educational resources for students and teachers in South Africa. Students often struggle to take charge of their educational journey, finding the management of resources to be difficult, especially when content is not specific to the Matric Curriculum used in their school system. By aggregating local content from publishers, schools, teachers, universities and online resource portals, Funda gets relevant personalised content to students and teachers, who access it through their phones, iPads or laptops in a format that is best suited to them, whether it be chapters of a book, notes, past papers, videos, podcasts or mms’s. A calendar, the heart of any organised

student’s life, is used by Funda for planning, diarising, referencing and keeping on track, giving rise to the Funda TIMELINE concept. Resources are placed in an agenda, with a daily and weekly overview. As educators or users add assignments, tests and appointments, even sports events, to their TIME­ LINE, automatic updates are created. In the spirit of integrating every party on Funda, students, teachers and parents can access assignments, diagnostic details or results of tests, ensuring that the student report gives a holistic account of the student’s learning experience. In turn, teachers can tailor lessons plans to students’ needs, closing the gap in the education cycle.

English and Afrikaans

Mr. Kumbirai Gundani

Kolawole Olajide Kennedy Kitheka Sameer Rawjee Jason Muloongo Luke Zhang Rinaat Abdrashitov South Africa


Category Winners

Radijojo World Children’s Radio & Media Network By children for children: a global network dedicated to media-based learning.

German, English, French, Spanish Ms.Fatima Boulahdoud

Mr. Thomas Röhlinger Mr. Jonathan Hackenberger Germany

Where I come from, many young people have to fight hard for their future. One of my goals is to tackle the educational problems found not only in my country but in many, especially the problem of illiteracy. Many children do not finish school and especially girls in rural areas do not have all the chances they deserve. Because of this, me and my peers worked with Radijojo to make a difference: we came up with an in-depth analysis of the issue. With poems and songs, we raised awareness and empathy for children in need. We involved children from a home for former street children to speak up, show their talents and use their own media for education. We joined the Global Media Forum in Germany, talked with UNICEF about the right for education and made friends in Germany. We developed concrete ideas on how to make the MDG of “Education for All” our reality – in Morocco and worldwide. It is my pleasure to share this experience with you and to learn from each other – in the name of peace in our common world. – Fa t i m a B o u l a h d o u d –


Radijojo World Children’s Radio & Media Network is a non-profit organisation dedicated to media based global learning, cultural exchange, inclusion, youth em­ powerment and children’s rights. Radijojo connect children and youth of all ages, cultures and social contexts in more than 100 countries. Connecting with a peer is the best way to make issues like fair trade, child labour or climate change concrete for children in workshops, as well as for young listeners and users of our content. All content is designed as a free educational resource, is made by children for children and can be accessed by schools, families, children’s centres, cultural groups, NGOs and non-commercial libraries worldwide for

free. With no advertising, Radijojo com­bines public and social media with the formal and non-formal education sector, and networks with global partners working for peace and intercultural dialogue. In school workshops, children and educators are trained in the use of media to create podcasts, websites, radio shows, videos and animation films on issues that have a local and a global relevance, such as the MDGs, children’s rights, cultural diversity, or migration. Radijojo has received awards from UNESCO, UNICEF Head­ quarters, the EU and the German Federal Government, Ashoka, the International Institute for the Rights of the Child and others.


Creating SMILES – Building the Nation (SMILES) Providing online education, creating infrastructure and improving health in rural villages of Nepal.

With changing times, problems in the world are growing and getting more complex. This has led to the need for innovative and refined solutions, especially from youth like us who can do a lot to achieve MDGs on a local and a global level. I always had this idea in my mind – we can be the best generation ever, the generation that woke up in time to make this world a better place. Moreover, we need solutions that are sustainable. Now is the time to make ourselves a fundamental part of the system that works on the ground level to tackle the pressing challenges of the world. From the beginning, we have to work together with the local people gathering their knowledge of local environment and needs, all the while building self-esteem and hope for a better future. This has led me to establish a rural based community development project with the mission to bring socio-economic development in the rural parts of Nepal, combining engineering and technology which is sustainable socially, economically and environmentally.

– Santosh Poudel –

SMILES is a youth initiative using engineering and technology in an environmentally friendly way for the development of online education, the creation of infrastructure, as well as improved health and job opportunities in the rural villages of Nepal. SMILES uses green energy for electrifying rural villages in Nepal in a reliable, health-sustaining and affordable way, aiming to connect local schools to the global communication nexus via wireless communication technology. Computerized education gives villagers in remote areas the opportunity to increase their literacy and overall knowledge. It also helps students and adults to gain a better understanding of proper sanitation and good health, leading

to the construction of public toilets where no toilets existed previously. SMILES aims to create sustainable incomes and community entrepreneurship through increased job opportunities, such as in e-commerce, small scale industry and tourism promotion. SMILES puts a light in every house of the village, brings computers into the villages, provides telemedicine and connects villagers to relatives working far away from home. Enabling education via internet and health care via telemedicine, combined with work in the field of sanitation, will improve the standard of health in rural villages. All SMILES’ work is done in collaboration with the villagers, making interventions sustainable and responsive to community needs.


Mr. Santosh Poudel

Sibjan Chaulagain Dhirendra Chaudhary Surya Thapa Neelu Shrestha Ramila Bhujel Santosh Dhakal Nepal


Category Winners


3. Power 2 Women!

Supported by Layla Fakhro Foundation

This category demonstrates the most inspiring content and communities which promote gender equality and empower women, eliminate gender disparity in education and at work places, facilitate access of women to all levels of political decision making and that strengthen women’s contribution to peaceful resolution of conflicts.



Moraba A mobile game informing and mobilizing young people against gender-based violence.

Partnering with UN Women, Afroes developed a game that tackles the taboo issues around Gender Based Violence (GBV). Moraba targets youth aged 14 – 24, through an interactive gaming experience where users engage the GBVissues and equip themselves with knowledge, awareness and a keen sense of responsibility in ending violence against women and girls. Moraba addresses an important issue around gender relations, sexual violence and sexual behaviour in a social interactive manner that initiates and facilitates discussion amongst our target audience, on issues that are difficult for them to raise with their parents and teachers. They ask their own questions, interrogate their own responses and arrive at the appropriate answer individually and as a collective peer group. The fun and interactive nature of the game transforms how ­users engage the content. Engagement with content is not ­passive and is reflected in the conscious shift amongst users who realise they are engaged with a life skills tool.

– Mxolisi Xaba –

Moraba is a mobile game targeting young people to inform and to mobilize against gender-based violence (GBV). The project is part of the UNiTE campaign to End Violence against Women and Girls, run by Afroes, the Southern African Regional Office of UN Women. Social research indicates a lack of information regarding acceptable practice in relationships between girls and boys, including misinformation around rape vs. consenting sex and use of physical force vs. discussion with one’s partner to resolve a domestic incident. Moraba challenges mindsets surrounding gender stereotypes, harmful social norms, cultural practices and peer pressure – and seeks to change behaviours. The free mobile game is a quiz

adaptation of the hugely popular Southern African board game Morabaraba – also known as Umlabalaba or Zulu Chess. The game adds a quiz element that requires users to answer questions about GBV, all the while educating and empowering. The quiz includes difficult concepts such as acceptable boundaries, intimate partner rape, and emotional or economic abuse. The game moves users to take action to actively address GBV by encouraging reporting and the sharing of testimonies, calling for individual interventions, as well as promoting safe behaviour and use of help services. The game can be downloaded from a mobile phone internet browser at


Mr. Mxolisi Sakhile Xaba

South Africa


Category Winners

I ♥ Being a Girl Testimonies of adolescent and empowered women encourage self-esteem and female identity towards young girls.


Ms. Maya Koumanova

Luize Ratniece YSAFE Network Belgium

I ♥ Being a Girl is an initiative of young volunteers of the International Planned Parenthood Federation (IPPF), conceived by the generation of the MDGs, who have been going through their teenage years and early twenties since 2000. The influence – we dare to think – has been mutual. The UN admitted that gender and sexual health is vital for development. And we have been weaving these into a much bigger picture of self-fulfillment and empowerment. The very idea came to us during the annual meeting of YSAFE, receiving training on social media: “Despite everything, I just LOVE being a girl, I wonder how other girls feel about it? What can we do to find out?”. We know that the being raised as a girl is a daily struggle with expectations, pressures and even with violence. I ♥ Being a Girl aims at reframing gender as an asset, still keeping touch with reality, by collecting testimonies & inspirational examples from and for girls around the world, all the while hoping to start a little patriarchy-questioning voice in every head. – Luize Ratniece –



The aim of the I ♥ Being a Girl project is to promote a positive approach to the image of young women, by collecting testimonies of empowered young women and encouraging a positively framed dialogue about gender equality, femininity and sexuality. Core values include self-esteem, a positive view of sexuality and equality in diversity. I ♥ Being a Girl extends the discourse concerning female identity to involve emotions as well as qualitative data – talking with girls instead of just providing medical or other advice. Testimonies are collected to highlight the real experiences and thoughts of young women, who feel good about themselves and their gender.

A key task is to challenge the contradictory messages and social pressures many girls experience as they grow up. By having space to discuss insecurities and get support, I ♥ Being a Girl emphasizes all kinds of empowerment, in order to make informed choices about one’s relationships, sexual behaviour and reproductive choices. Distribution of the testimonies takes place through the I ♥ Being a Girl blog, YouTube and social media like Facebook and Twitter, in order to reach as many girls and women as possible, regardless of geography, providing a good platform for continuing updates and follow-up debates.


GotStared.At Attacking the cliché that women provoke violence and harassment by the way they dress in public through bold posters and discussion around taboo topics.

Picture a world free from gender bias, poverty and diseases. A greener tomorrow where we are all working for a sustainable future and education is not a privilege but a birthright. Picture not a dog-eat-dog world, but a tomorrow where everyone is treated with the same respect that all human beings deserve. When I’m asked what the MDGs mean to me, I can only say everything. People often talk about how we need to stop being selfish and care about other people. To me caring about other people is as selfish as it gets. It’s not about sacrificing anything: it’s just a human desire to care and it’s an inherent trait that we are trained to forget. Even before I read about the MDGs I was already on my way to follow them and knowing that a part of the world is united for this only gives me strength to work towards the world we spoke of. GotStared.At is just a humble beginning looking forward to a better time and yet, a revolution in its own right. In the end, we’re all working towards the tomorrow that the MDGs have dreamed for us. – Dhruv Arora –

In India the belief that women provoke violence and sexual assault by dressing immodestly or in a provocative fashion is widespread. GotStared.At challenges this belief by issuing an invitation to women everywhere to post a picture of what they were wearing when they got stared at lewdly or got harassed. GotStared.At is out to prove that the intentions of the onlooker make the difference, not the clothes worn by a woman or the fact that she might be alone. Team-led, the GotStared.At facebook page addresses gender-related issues pertinent to Indian society today, a conceptual laboratory to design and post bold posters

which are simple, easily understood, and to which women of diverse backgrounds and ages can relate. The posters also include an element of humour as a motivation for people to share these posters further and to create as much conversation as possible around taboo topics such as sexual harassment, prostitution, or homosexuality. The main website - - features a tumblr interface that is run by users: women everywhere are invited to come to the website. The idea of GotStared.At, to create as much conversation as possible around these often-ignored issues, is slowly and steadily growing viral. English & Hindi

Mr. Dhruv Arora

Mr. Saransh Dua



Category Winners


4. Create your Culture!

This category celebrates the most engaging online platforms and applications expressing young people’s aspirations, ideas and values, sharing their news, enabling their participation in decision-making processes, strengthening social justice, promoting the knowledge of many languages and cultures, supporting multilingualism, creating new contemporary forms of culture and preserving indigenous knowledge and traditions. 30


WeStopHate Teens helping teens through social media to gain self-esteem and confidence.

I was bullied. At the time, I felt like I was the only one but the truth is that 2 out of 3 teens endure verbal or physical harassment every year and each one has their own story. This is mine: In elementary school, my classmates tormented me for being overweight. It got so bad that I eventually switched schools. Throughout middle & high school, my self-confidence gradually increased. The more I accepted myself, the less disconnected I felt from my peers and the happier I became. Overcoming my personal struggle with bullying & loneliness inspired me to create WeStopHate last year. WeStopHate is a non-profit program changing the way teens view themselves by collectively helping ourselves and each other accept, embrace, and love who we are. At age 18, I now know the benefits of accepting myself for who I am. But memories are made to last - even the painful ones have a purpose. So my heart goes out to those struggling with self-acceptance. I believe it is my life's work to help others turn self-hatred into self-love.

– Emily-Anne Rigal –

WeStopHate (WSH) is a Realize Inc. non-profit program dedicated to raising self-esteem in teens – teen-esteem – through social media platforms that engage teens to help each other gain confidence. Why? WSH believes teens who are happy with themselves won’t put others down. WSH is more than just an anti-bullying program... It is a call-to-action to stop hate: stop hating yourself, stop hating others, stop letting others, as the pop song says, hate on you. Run by teens, WSH is one-of-a-kind: we get our message out to our audience directly by utilizing well-known teen YouTubers, the perfect role models and trusted sources for teen admirers. While other orga-

nizations accept videos from all people, the WSH ­focus is to continue being for teens by teens, drawing its success from a social ­media strategy and commitment to teens. As the voice of teens, WSH exists where teens live: online. WSH has directly impacted the quality of teen life for over 100,000 teens. Its powerful videos and individual video comment section give teens the chance to talk and think together. Teens express their responses and appreciation for each video and share how they have become more open-minded. As a result, WeStopHate has changed lives and is life changing.


Ms. Emily-Anne Rigal

Mr. Brandon Turley



Category Winners

Youth Languages: Your mobile, your expression Short mobile phone movies about culture, art and gender to overcome social exclusion.


Mr. Aldo Arce Gurrola


As a young person from a developing country I real ized that it is not enough to demand for change, you must be committed to it in order to generate it. I decided to do something to change my community, my country, our world. I wanted to make a difference as a young innovator because I believe that a young person has a much clearer idea on fighting for gender equality and improving basic education. Also, nobody is better suited for meeting and engaging young people than other youth. When I presented my project to improve basic education through cell phones, the government laughed at me and it is still a challenge for people to believe that we are capable to develop projects successfully. But I would say the key to be a young activist is commitment, perseverance and a global perspective on how to help in reaching the MDGs. Today I can proudly say that my struggle was never easy but it has been the best experience I´ve ever had. This award represents a major victory and gives hope and joy to this young Latin American guy. – Aldo Arce –


Youth Languages: Your mobile, your expression is a project empowering young Mexicans to produce short cell phone films expressing their culture, as well as their ideas for improving their education or the living conditions in their community. Youth Languages is based on the premise that social exclusion can only be overcome by helping those affected to exercise their rights of participation, expression and access to culture. Following the principle: “Your mobile, your expression,” young professional artists visit community centres and schools offering youngsters skill-building sessions on story board development, photography, video animation, video editing, urban art and music. Project topics include: Cultural Diversity, Sustainable Envi-

ronment, Non-violence and Gender Equality. The program is directed at indigenous, migrant and socially disadvantaged youth at risk, providing them with creative tools to express themselves and be heard. Participants learn concrete skills while reflecting at the same time on their own cultural identity, their communities and gender roles, in order to create media messages via mobile phones which give value to their roots, their community and their identity as young people. As many targeted youth do not have a cell phone, “Your mobile, your expression” asks young people from universities to donate mobile phones with cameras, so that all who wish to join the project can participate.


Fair Play Anti-Corruption Youth Voices Music used as a universal medium to stand up against corruption and express hope for a fairer world.

The MDGs are noble goals, but in the development ment arena, it is easy to be intimidated by experts, leaders, and decision-makers in suits whose job it is to make the world a better place. Our winning “Create Your Culture!” Fair Play aims to popularize a culture in which the youth is just about as “in charge” on the MDGs as the men and women in high-level meetings deciding on the future of the planet. Fair Play is centered on one medium that everyone, regard­ less of gender, status, creed, profession, or income, is engaged and unified by: music. Through Fair Play, young people have the opportunity to be heard on their hopes, pleas, frustrations, and plans of action for a fairer world. This culture of Fair Play – both the opportunity for the youth and the corruptfree, enabling the environment it promotes – is crucial in the achievement of the MDGs. As those who have most to inherit from corrupt systems, young people stand up against it and Fair Play helps them amplify their voices and actions.

– Raphaël Shepard –

Fair Play Anti-Corruption Youth Voices is a global anti-corruption music video competition for young musicians aged 18-35 years. Corruption has a profound negative impact on the lives of youth around the globe: bribes demanded by health sector officials cut youth off from proper medical care; police corruption perpetuates violence within communities driving youth into the frontlines of gun battles; and barriers to accessing education and employment push youth into depression, drugs, and alcoholism. The impact of corruption on the attitudes of youth is no less harmful – the embezzlement of public funds and international aid by politicians and institutions erodes their trust in public systems; bribes offered by politicians in exchange for votes

seed frustration, as the confidence of youth to influence public policy and realize social change is undermined. The Fair Play AntiCorruption Youth Voices project, implemented in partnership with the JMI Foundation, the World Bank Institute, and the Global Youth Anti-Corruption Network, aims to engage young musicians as ambassadors for the anti-corruption cause, utilizing the appeal of music videos to deliver a global anticorruption message. The Fair Play website ( showcases all the videos submitted to Fair Play, over 100 artists/bands, and serves as a platform for connecting socially conscious artists (or ‘artivists’) and audiences around the world. Check out the music: Say No to Corruption, Hand in Hand and We Are One People.

English, Spanish, French

Mr. Raphael Shepard



Category Winners


5. Go Green!

This category showcases the ground-breaking applications and content addressing the natural environment, ensuring environmental sustainability, integrating the principles of sustainable development into country policies and programmes, reversing the loss of environmental resources including biodiversity, reducing the proportion of people without sustainable access to safe drinking water and improving the lives of slum dwellers. 34


ecoCheck Paper re-visited: a mobile app which sheds a different light on this everyday material.

The last decades brought such a technological progress that today smartphones in our pockets have become the rule, while 15 years ago a home with an Internet connection was the exception. Because of this we risk taking other, smaller things for granted. For example, what ­difference would recycling a sheet of paper possibly make? Our app ecoCheck aims to prove that this difference can be significant, if only enough people change their everyday habits. If we want the MDGs to become reality, we cannot rely on ­politics alone. As soon as an economic crisis arises, important targets disappear from political agendas and newspapers alike. The only change we can be sure of is the one we make ourselves. ecoCheck entertains you as you use it, and leaves you a bit smarter each time you put it away. It’s to be used in the same way we understand the MDGs: not as something you agree with once and never think of again, but as something that influences your behaviour a little bit, each and every day. & Corbinian Kling –

– M a x M a i e r, A l e x a n d e r R e n n e r

ecoCheck Papier is a mobile phone app giving the user an informative handson experience with fun. Civilizational eras are known by the dominant materials of the time, whether Stone, Bronze or Iron Ages. Which name would today’s age deserve? While a definitive answer is open, it is certain, that as resources become scarce, all of us must adopt economically sustainable choices. This key trend towards an eco­ logically conscious usage of resources is seen today in the many recycled products available. ecoCheck Papier thus strives to not only portray paper as the everyday material that we know but also to make

the user aware of its environmental impact. Videos and tools are provided with essential and surprising facts, as well as a self-check test comparing the user’s consumption to the national average. What really sets the app apart is the challenge to grab some paper and learn to recognize different kinds of paper where all you saw before was a blank page. Put sheets on the screen of your tablet and activate an ecoCheck’s light table with an integrated guided tour. Once through, you will have probably unlocked another feature, a folding manual for a shot glass – made of paper: a great trick for your next party. showcase/oekocheck/ German

Mr. Corbinian Kling

Mr. Maximilian Maier, Mr. Alexander Renner Germany


Category Winners

Haki: Shield and Defend One of the world´s most precious resources needs your help in the fight against illegal loggers.


Mr. Nathan Muema Masyuko


The late Prof. Wangari Maathai, Kenya’s first Nobel prize laureate, shared a story that encourages me when I think of my role in accomplishing the targets set out by the MDGs. I’d like to share this story with you. One day a terrible fire broke out in a forest and all the animals fled their homes and ran to the edge of a stream where they stopped to watch the fire, feeling very discouraged and powerless. A hummingbird among them decided it would do something. It swooped into the stream and picked up a few drops of water and went into the forest and put them on the fire. It kept going back, again and again. All the other animals watched in disbelief and one of them shouted out and challenged the hummingbird in a mocking voice, "What do you think you are doing?" And the hummingbird, without losing a beat, looked back and said, "I am doing what I can." Haki is my drop of water, it’s the effort I am placing towards encouraging this generation to take up the cause and protect their environmental rights. – Nathan Muema Masyuko –


Haki, meaning rights or justice in Swahili, is a mobile game series that is not only fun to play, but also carries a message with social impact. Shield and Defend, the first instalment of the game, deals with environmental protection and has the player save trees from illegal loggers. Kenya has a long history of struggle around environment and conservation. Powerful individuals with political ties abuse power to promote rampart illegal grabbing of massive tracks of land, including game reserves and the largest forested areas, Kenya’s natural water towers, while coercing votes in elections to preserve corrupt power. Prof.

Wangari Maathai, founder of the Green Belt Movement in which poor women planted 30 million trees over 30 years, and awarded the Nobel Peace Prize in 2004 for her courageous work on behalf of sustainable development, democracy and peace, is the inspiration for this project. While produced in Kenya for Kenyans, the game looks to the surrounding region, as issues faced by one African country are often shared by others. Haki: Shield and Defend, spreads an important message using simple means: saving trees makes you a hero, so take this message outside of the game and live it in day to day life.


Climate for Children Interactive multimedia presentations raise awareness about climate change in classrooms.

The adoption of the MDGs represents recognition of global challenges that address many dimensions, which are unacceptable with today's wealth and technological achievements. Involving children in the awareness process and teaching them about the consequences of their actions would result in a greater impact on the world’s future. World organizations all over the globe provide access to different data related to the MDGs. Combining this data with new technologies, teachers can improve the learning experience of their students. New technology seems to have a positive effect on the energy in classrooms, providing a rich learning environment that integrates with traditional classroom layouts and collective activities. Combining different technologies, I started my project to create a learning environment that boosts creativity, encourages student-teacher collaboration, and allows a more personalized constructive learning by combining the power of traditional multimedia with the ability to navigate the content more flexibly.

– Darko Bozhinoski –

Climate for Children is a prototype of multimedia interactive presentations and games for interactive boards in classrooms, to involve elementary and high school children in the climate change awareness process and teach them about the impact of their everyday actions on the world’s future. Climate change is one of the most critical issues of today. At stake are recent gains in the fight against poverty, hunger and diseases as well as the lives and livelihoods of billions of people in developing countries. The presentations in Climate for Children use different sets of data making learning easier and more exciting. Combining open data from the World Bank and the Human Development Reports’ databases with new

technologies such as interactive boards, teachers can improve students’ experiences by intensifying the emotional energy in the classroom. Students interact with the content for a specific country they care about, and discover how to help in solving a particular problem. Combining a rich learning environment with traditional classroom settings and group activities, interactive boards boost creativity, encourage collaboration, and move away from a teacher-centric to a more personalized learning. Climate for Children aims to mobilize children from early ages to social responsibility and enables teachers to enrich their lessons using the latest technology. aspx?cid=420&ln=mk English

Mr. Darko Bozhinoski

Republic of Macedonia


Category Winners


6. Pursue Truth!

Supported by the John S. and James L. Knight Foundation

This category focuses on journalism using internet and mobiles to cover the MDGs and to report on issues related to them as well as their realisation or failure to be realized. It addresses content excellence in terms of a fair, accurate, contextual pursuit of truth and the success in publishing the content using digital, interactive media platforms. It invites young journalists and citizens to share their news and become active participants in the public interest of their community and country. 38


MorsiMeter Campaign promises are put to the test by tracking the overall performance of the newly elected Egyptian president Mohamed Morsi.

On the 25th of January 2011, people in Egypt called for social justice, change and freedom. The very first base of a country embodying the values of the MDGs. Achieving the UN Millennium Development Goals requires complementary roles not only from leaders assuming power through democratic endeavours in aspiring nations, but also from the nations themselves to monitor those leaders and promote transparency and commitment in their actions and promises. The UN ­Millennium Development Goals will not take place in a negative nor a powerless nation. And the journey starts and ends with people. That’s why we do care about the MDGs and we want to take part in this heavy responsibility. We will no longer wait for the change. We will make the change with our own hands. – Abbas Adel & Amr Sobhy –

For the first time in the election history of Egypt, the Middle East and the Arab Region, a digital initiative sets out to follow and evaluate democratic change. MorsiMeter, an interactive website, attempts to monitor the performance of the recently elected Egyptian president, Mohamed Morsi, by documenting what has actually been achieved in contrast to campaign promises. MorsiMeter has itemized the list of Morsi’s ambitious election commitments and plans to track his progress in achieving them. Content categories include Sanitation, Security, Bread, Fuel, and Traffic. When and if Morsi completes a self-assigned task, the site will mark the commitment as fulfilled. A tracking form in the header shows what percentage of Morsi’s commitments has been completed, alongside a countdown of the first 100 days of his new government.

English & Arabic

Mr. Amr Sobhy Mr. Abbas Adel Mr. Safwat Ibrahim Ms. Naglaa Metwally Mr. Ali El-Hafnawy Mr. Mostafa Raafat



Category Winners

BudgIT The maze of Nigerian public finances simplified and open to everyone.


Mr. Oluseun David Onigbinde

Mr. Joseph Agunbiade Mr. Mayowa Jaiyeola Nigeria

Information equity in terms of access and understand ing is critical for a functional democracy in a society. When information asymmetry flourishes in public governance, it draws a thick opaque curtain around public funds giving room for corruption to thrive. In a global society which seeks to accelerate development in developing economies through the Millennium Development Goals, there is need to bring more transparency to public data. Governments need to be more accountable to the public in their commitment in providing ­primary education facilities, child and maternal care clinics, green spaces and other enabling infrastructures. Owing to different literacy levels about financial matters, the maze of thick financial documents needs to be stripped down in order to make it understandable and accessible to every citizen. My goal, which I intend to achieve through BudgIT, is to explore ways of bringing information equity to the world by truly making public data at different levels of government accessible, understandable and interactive across every level of literacy and through several platforms. – Oluseun David Onigbinde –


BudgIT is a civic start-up to present Nigerian public finances in a web platform understandable at every level of literacy and user interest. The goal is to redefine participatory governance in Nigeria while promoting open access to data and focusing on a more user-friendly presentation of state and federal budgets. Contents include charts and performance analysis for proper understanding of what budgets and public data entail. With little or no knowledge of accounting and public financial management, many Nigerians are lost when confronted with government budgets or media releases only giving macro figures, as details trickling down to citizens are not fully explained. The maze of millions and billions

in “thick” budget documents tend to confuse, lacking a context for how public funds are actually spent. BudgIT serves as a bridge, using creative methods of visual intelligence, info-graphic display, mobile (web and sms) and online interface to deliver Nigerian budgets to every citizen. Enabling nonexpert people to understand budgetary and public data is critical to benchmark governance, which seeks tools to foster efficiency in the use of resources, while building trust within society. BudgIT uses financial and technical expertise to deepen discussions around budgetary allocations as a contribution to citizenship participation.


Findia. A Journalism-, Charity- and Art Project Through a 360° perspective, Findia paints a colourful picture of India by sharing first-hand information on a wide scale of different topics.

Nobody can choose where to be born. A small amount of the world’s population has the fortune to live in a safe and high developed environment. Therefore, I believe in the good cause of the UN MDGs to help the unprivileged ones who were dealt a bad hand from the beginning. As mentioned, I had the luck of growing up in a peaceful environment, BUT I can choose to help, I can choose to make a difference, I can choose to support the UN MDGs to help in developing a better world for everyone. And I did. Findia gave me a great opportunity to take part in this good cause and to experience reaching the UN MDGs actively.

– Maria Kamptner –

Findia breaks with cultural stereo­ types by bringing detailed and colourful information about India into a world trapped in black-and-white thinking, thus raising awareness and educating. Findia gathers first-hand information on little known topics and shares it via social media, as well via classical media channels. The main focus in Findia is on the researching and publishing of stories by nonprofessional student journalists and socially engaged young people. Findia seeks a 360 degree perspective, by asking questions to dif­ ferent persons related to a chosen topic. For instance, NGOs, victims, journalists, policemen, UN officers, professors, students and politicians were asked: “How do you see

the situation of human trafficking in India?” The findings are presented in schools and universities in Europe. Design & access is key, in order to make information easy to understand and thought-provoking. Findia includes a charity project collecting donations via social media to support an Indian human rights centre advocating for minorities, as well as, an art project in which Indian children sing dance, and draw their stories. The entire proceeds from the sale of pictures go to food and education for the children. Findia team members work voluntarily in their free time, thus acting as ambassadors for truthful media.

English & German

Ms. Maria Kamptner

Mr. Mathias Haas Ms. Anna-Maria Haas, Mr. Philipp Benedikt Ms. Lora Tasseva Mr. Stephan Hamberger Ms. Christina Feistritzer Mr. Daniel Mayer Austria


Telfree pursues with great pride its role as an alternative telecommunications pro足vider, and thus aims to reduce the cost of communication and empower the less 足advantaged in emerging markets.

floorfour Agentur f端r Kommunikation PAID ADVERTISEMENT

Empowerment through Communication


The WSYA Jury gave distinctions to: Category: Fight Poverty, Hunger and Disease

Nefsi Masr/Companies Care

Mostafa Mohamed Raafat



Loukas Germanos Greece Category: Education for All

LEBTOP (Learn English By Talking On Phone) GloballyEducated

Nikhil Kulkarni India

Joseph Ajao


Category: Power 2 Women

Youth for Empowerment Forum

Renato Martins Dornelas


floorfour Agentur für Kommunikation

Online Webinars for African Women and Girls!


Mary Olushoga Nigeria

Category: Create your Culture The Youth Republic

Alex Budak Hina Hazrat

USA Pakistan

Category: Go Green


Laura Mendez

Project ORANGS

Madison Vorva & Rhiannon Tomtishen

Colombia USA

Category: Pursue Truth

News That Matters Not International Reporters

Sugandha Banga Carina Schmid

India Germany


Kuwait awqaf Public Foundation PAID ADVERTISEMENT

floorfour Agentur f端r Kommunikation


floorfour Agentur für Kommunikation

Welcome to Montréal

Welcome Messages

Dear WSYA 2012 Winners,

Dear WSYA 2012 Winners,

On behalf of the World Information Technology and Services Alliance (WITSA), I would like to congratulate you for being selected as a WSYA winner. Being selected for such a prestigious award demonstrates your commitment to making the world a better place and to fulfilling the great promise of the Digital Age. I would also like to welcome you as a group to WITSA’s 18th World Congress on IT. This is the first time both WITSA and the WSYA have joined together at a World Congress in order to foster WITSA’s involvement with young entrepreneurs and to provide you with early and in-depth exposure of your ideas and applications to a global audience of ICT executives and media. Congratulations! Welcome to Montréal!

On behalf of the World Congress on Information Tech­nology (WCIT 2012) and in collaboration with the World Information Technology and Services Alliance (WITSA), I am pleased to welcome you to the 18th WCIT taking place in Montréal, Canada. Over the years, the World Summit Youth Award (WSYA) has become an exceptional platform to showcase how young digital natives use technologies to tackle the Millennium Development Goals of the United Nations. From local mobile health initiatives to far-flung networks that address climate change, WSYA winners are showing the world how to fuse technology, entre­ preneurship, and social innovation. WCIT 2012 is proud to celebrate the achievements of young people from around the world by partnering with WSYA. On behalf of WCIT 2012, I wish to express my congratulations to the winners of the 2012 awards. Your projects redefine the term “ICT” and demonstrate how to use the Internet and Mobiles to inspire global change and create a better future. I sincerely hope that you will enjoy the Program and wish you an unforgettable stay in the city of Montréal!

James Poisant Secretary-General, World Information Technology and Services Alliance (WITSA)

Francois Morin CEO, WCIT 2012 Montréal


WSYA 2012 Winners’ Event – Young Digital Planet In the framework of WITSA´s 18th World Congress on Information Technology Montréal, Canada, October 22-24, 2012

M ontr é al ,

C anada :

Sunday, October 21st 16:00 – 17:30

Global Action Place: Welcome & First Get 2 Gether Explore YA! Friends – Connect Globally! Kick-off of WSYA 2012.

Walk around Montréal, the UNESCO City of Design

Palais46 des congrès de Montréal (Montréal Convention Centre) | © Marc Cramer

WCIT – Montréal Program Highlights

P alais


congr è s


M ontr é al


M ontr é al

C onvention

C entre

Monday, October 22nd

Tuesday, October 23rd

Wednesday, October 24th

15:45 – 17:00

12:00 – 14:00

8:30 – 11:30

Spaces for Action: Beyond the Borders of a Digital Society – Fishbowl Session Bringing together new digital experts and young talents to discuss major issues in the ICT industry. 18:30 – 19:30

Business Speed Meeting: Find your significant others! Young, creative and committed minds meet with CEOs and General Managers.

Larry King Live in Montréal Keynote Luncheon with special guests and WSYA winners

“Young Digital Planet” – Action Workshops: IT for a better World

14:00 – 17:00

Workshops held by selected members of the WSYA network to learn, discuss and brainstorm on the road to the MDGs.

Share the vision, show the best: The World’s Best in e-Content addressing the MDGs

13:30 – 15:30

Creative Minds Mingling

WSYA 2012 Winners’ Project presentations.

Visit to the National Film Board of Canada.

18:30 – 20:30

17:00 – 18:30

Evening of ICT Excellence: WSYA Awarding Ceremony as part of the WCIT Gala Dinner

Spaces for Action: Global Huddle Next steps towards 2015: WSYA 2012 and its achievements. We thank our event partners for their invaluable support!

Under the patronage of

UNESCO United Nations Educational, Scientific and Cultural Organization


For Layla, the empowerment of society had three dimensions: Narrowing the gap between the developed and the developing nations through direct involvement in the Information Technology (IT) industry and empowering the native population to be able to compete in the international market. Empowerment of corporations in order that they take on and address any challenges they may face; be those come in social, political or economical form. This can be done very effectively by educating and supporting women, the nurturers and rearers of future generations. Empowerment for the young generation to be prepared for the future, and for this, she also visualized women as being responsible with the focal point role.

floorfour Agentur für Kommunikation

“Layla Fakhro Foundation for Social Development” commenced its operations in 2010 in Bahrain and since then, has been a budding organization in the region with a strong belief of fulfilling its 2 main goals, which are sponsoring & financing for development of projects related to women and youth. This aims at strengthening the relationship with the Civic Societies, in particular that share some common objectives with the Layla Foundation. The second goal, sponsor and finance other societies with common goals for the development of a ­project in the ICT sector and financing that will help women to participate in the social development in the coming years. The foundation focuses on empowering three main sectors i.e. Women, Youth and the Underprivileged population.

Layla Fakhro, a visionary Bahraini woman, started the Awal Society for Women, which supported education and growth for women. Her teaching in rural areas and volunteer work allowed her to touch the lives of thousands of Bahrain’s youth and rural communities. She envisioned and believed that using IT would help to overcome the challenge in the above 3 sectors in a more wide-spread manner. She co-founded Al-Nadeem Information Technology as a channel to advance her social and political beliefs. She established the Women Gateway Portal in order to encourage female entrepreneurs of the region to come forth with their ideas, have a network to turn to for support, and be a part of their growing nation. She foresaw that these issues were not only regional but had to be overcome on a national level in developing countries. She acted locally but thought globally. Every achievement that Layla offered in the service of her country transcended boundaries and influenced communities beyond the borders of Bahrain. For accomplishing all the above-mentioned goals, Layla Fakhro Foundation Society for Development merits to be a part of the WSYA award.


Layla Fakhro Foundation for Social Development

WSYA History

Take a look back at WSYA's past Winners' Events


floorfour Agentur f端r Kommunikation

From Zero to Thousand.




WSYA History

Since seven years the World Summit Youth Award strives to act as a platform for projects that make a difference. Starting in 2005 with 3 winning teams out of 300 applications to this year's 18 winners out of 1224 sub­missions from 122 nations – being a core part of the world's sustainability efforts, this is truly a number youth can be proud of. Tunisia, Mexico, USA and Austria: Over the years several occasions have already been the framework for the World Summit Youth Award. Winners shared ideas, debated, celebrated and presented their outstanding projects in front of high-class audience. Every WSYA program was packed with amazing opportunities for the uprising MDGs Pioneers to get to know each other, to network and and to debate. The highlight of every WSYA event: The Winners' Gala with prominent guests who handed the certificates to the Winners!

AUSTRIA 2011: In a slight flush of homesickness, it was decided that the WSYA was coming home to Austria. The City of Graz, UNESCO City of Design and Human Rights, just seemed to be the perfect spot for a World Summit Multimedia Festival. The 18 Winners and 15 Runners-Up met between November 10th and 13th with representatives of governments, NGOs, business and the United Nations.

MEXICO 2009: The Winners´ Event took place in Monterrey, Mexico, with the great support of INDIGO BRAIN MEDIA and the Knight Foundation. Participants from over 50 countries, among them ministers, UN r­epresentatives and e-content experts, attended the four-day event.

USA 2010: The UN Millennium Review Summit was the occasion for the WSYA 2010 Winners' Event to be held in New York City. Alongside meetings of high level representatives of the UN member states, 40 Winners and Runners-Up have been invited to the Big Apple to be celebrated.

TUNESIA 2005: The first WSYA meeting was held in conjunction with the UN World Summit on the Information Society (WSIS) in Tunis, Tunisia. In three categories, 3 winning teams had been selected from over 300 applications hailing from 70+ UN member states.






3 Abu Dhabi 2013 February, 3 – 5 WSA-mobile Winners‘ Conference, Expo & Gala

Excellence in m-Content

WSA-mobile website

WSA-mobile facebook

Towards a mobile knowledge society The WSA-mobile is the only ICT event worldwide, which reaches the mobile community in over 160 countries. It promotes excellent mobile content and innovative applications, turning UN WSIS targets into action. Use the unique opportunity and feel the pulse of this thriving industry. | | |

Colombo 2013 october WSA e-Content + Creativity Winners‘ Conference Expo & Gala

Excellence in e-Content and Creativity Turning UN WSIS targets on local content into global action Soon ... the entire world will be connected and shared through digital content! Content builds bridges between ideas, cultures, development and people ... all for a better tomorrow. | | | Sri Lanka – Endles Possibilities in ITCs

Thanks for supporting the youth, taking action on the UN MDGs! SponSorS


Under the patronage of

UNESCO United Nations Educational, Scientific and Cultural Organization



Take Action, get in touch! World Summit Youth Award Office

| CNM – International Center for New Media

Moosstraße 43a | 5020 Salzburg | Austria | T: +43 662 630408 | F: +43 662 630408 22 | | |!/youthaward

Call for Registration 2013

WSYA Catalogue 2012  
Read more
Read more
Similar to
Popular now
Just for you