WSA mobile Global Congress 2010 Programm

WORLD SUMMIT AWARD MOBILE Excellence in m-Content 2010 WINNERS´ CONFERENCE, GALA and EXPO Abu Dhabi, December 5-8 2010 PROGRAMME An Event under the Auspices of the Government of Abu Dhabi in Cooperation with the United Nations and its Global Alliance for ICT and Development and Government and Business Partners from around the World

WELCOME TO ABU DHABI On behalf of all those involved in the World Summit Award Mobile Content, we are happy to welcome you to the 2010 WSA-mobile Winners’ Gala, Conference & Expo in Abu Dhabi - the first world conference on m-content.

Here you will find the programme for the upcoming days.

May the events be fruitful and enriching for all participants!

Your Your WSA and ADSIC Team

WSA-mobile WINNERS´ CONFERENCE, GALA and EXPO 2010 WSA-mobile HOST Prof. Peter A. Bruck, Chairman of the WSA Board

HOST FOR ABU DHABI

GUESTS OF HONOUR

H.H. General Sheikh Mohammed Bin Zayed Al Nahyan H.E. Rashed Lahej Al Mansoori, Director General

Sha Zukang, Under-Secretary-General, DESA, United Nations (tbc)

The first World Conference on m-content will feature Keynotes by: Tomi Ahonen, Mobile Visionary and Author, Hong Kong / Sao Paulo Plenary 6, Dec. 8, 17:30 Tomi T. Ahonen is the author of nine bestselling books on mobile telecoms, technology and media, which have been translated into several languages. His latest hardcover book is “Mobile as 7th of the Mass Media”. Tomi has been quoted in over 300 press articles from Wall Street Journal, Business Week, the Economist and Financial Times on, and seen often on TV. He lectures twice per year at Oxford University and has presented papers at over 250 conferences in 40 countries.

Before starting his own consulting company in 2001, he was the Global Head of Business Consultancy for Nokia and earlier the company’s first Segmentation Manager; he also oversaw Nokia’s 3G Research Centre. Before that, he worked for operators/carriers in Finland, and one of the world’s first internet service providers, OCSNY. Living in Hong Kong today, he holds an MBA from St John’s University New York City.

“The convergence of mobile, media and money: will the 7th Mass Medium cannibalize payments?”

If you have followed Tomi’s blog or his Twitter feed, you know that he was involved in a remarkable argument with the global money-manufacturing industry for the big central banks and their directors, at the annual Mint Directors Conference. Tomi had been invited to present the view of how mobile money will impact the future of money, but 15 minutes before he was set to speak, his microphone was removed and he was escorted to sit in the audience instead. It was the first time Tomi’s views were seen to be so controversial, that he was censored by the chairman of the morning.

What had Tomi put into his slides for the world coinmanufacturing industry? Nothing less than his bold view that cash money will become extinct, and not because of Paypal or debit cards or contactless payments. Tomi said it will be mobile that will kill money.

At the World Summit Awards, Tomi Ahonen will have the chance to speak and to tell how mobile is a medium and what will be the impact of mobile money?

H.E. Mohamed Al Ghanim, Director General, Telecommunications Regulatory Authority, UAE Plenary 6, Dec 8, 17:30 HE Mohamed Nasser Al Ghanim is the Director General of the Telecommunications Regulatory Authority (TRA). Described as a telecom and ICT veteran and one of the few highly experienced telecom engineers in the UAE, Al Ghanim was entrusted with establishing a telecom regulatory body in the UAE in 2004. In 2006 and under Al Ghanim’s leadership, TRA licensed the second telecom operator in the UAE; thus putting an end to a thirty year monopoly and opening the UAE market to fair competition in the telecom sector. Al Ghanim is a Board member of National Media Council, he chairs the Spectrum Coordination Committee (SCC) in charge of setting the national spectrum plan; he’s also the Chairman of the UAE World Summit on Information Society (WSIS) committee in charge of follow up on the implementation of the WSIS.

3

KEYNOTES

Frédéric Donck, Director European Regional Bureau, ISOC, USA Plenary 5, Dec 8, 10:45

“Mobile Internet – The Isoc Vision: how engineers, policy activists and creatives create new opportunities for eachother?”

Frédéric Donck is the new Director of the Internet society’s European Regional Bureau created in January 2010. Frederic has in-depth experience as a negotiator and advocate in the telecommunications and Internet industry, in both the public and private sectors.

During 10 years within the European Commission (DG Infso and DG Enterprise), Frédéric developed and advocated for numerous European policies and decisions in the convergent e-communications sector. Before he joined ISOC, Frédéric was an adviser to corporate executives and boards in the telecommunications sector. He has also served 5 years as a Board Member of ETNO, the European Telecommunications network operators’ association.

Frédéric holds a LLD (Law Degree), from the Catholic University of Louvain-La-Neuve (UCL) as well as a Masters in European law (LLM) from the State University of Ghent (Gand), in Belgium.

“Mobile Knoweledge Society: How to get from information to knowledge as the driver for social development?”

Ivo Ivanovski, Minister for Information Society, Republic of Macedonia Conference Opening, Dec 7, 09:00

Ivo Ivanovski was elected Minister in the Government in late 2006. He started his career in 1997 as a technical specialist in computer equipment maintenance. Later, Mr. Ivanovski was promoted to the IT Manager position in the sector for development and maintenance of computer technology, in charge of budget creating, IT architecture, staff training and development, implementation of new hardware and software systems, and maintenance of WPN infrastructure of four Plaskolite factories in the USA. Over the eleven-year stay in the US, he has been an active member of the Macedonian-American Friendship Association and a member of the Steering Committee of a Macedonian church in Columbus. Mr. Ivanovski is also an advisor to the President on matters related to information technology and economy.

In 2003, he received an M.A. degree in Hardware Engineering from Ohio State University.

4

KEYNOTES

Dorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT, Ghana Plenary 2, Dec 7, 11:40 Dorothy K. Gordon is the first DG of Ghana’s first Advanced Information Technology Institute (AITI), the Ghana-India Kofi Annan Centre of Excellence in ICT. She is a specialist in international development with over 20 years experience working throughout Africa, the US, Europe and Asia in Executive and Consulting positions – principally with the UN, but also working with private sector and civil society organisations. Her work includes support to the drafting of key policy documents and providing systems design and implementation support to the launch of Ghana’s first Community Information Centres. She also supports training and research initiatives in India and Africa. Dorothy, who has degrees from Ghana and the UK, serves on a number of international and national boards and also works with NGOs and community-based organisations to support economic empowerment and good governance.

“Releasing mobile potential for development” We have succeeded in bringing mobile connectivity to the most distant parts of the world. But have we succeeded in narrowing the digital divide? Only when the use of smart mobile applications is more widespread, will we be able to affirm that the gap is closing. While there is growing use of mobile applications in developing countries, more can be done to help these countries leapfrog through affordable access to mobile broadband and innovation in mobile applications. UNESCO is well placed to play the role of a catalyst to facilitate the harnessing of mobile applications for all, including the most disadvantaged groups.

“Mobile for All or how to use narrowband Mobile for quality content.”

The challenges that users experience in accessing smart devices due to cost and design issues are generally perceived to be a major barrier in delivering quality content to average income earners in emerging markets.

While prices for smart phones continue to drop, today there are interesting tools and combinations of tools available that can enhance the user experience in the ‘dumb’ or feature phone environment.

Even using narrowband, new capabilities in terms of read/ write, geolocation, social computing, lite browsers, and multimedia mean that with relatively basic handsets the traditional barriers of language, literacy, and relevance can be overcome. To leverage these opportunities, barriers within the mobile innovation ecosystem will need to be overcome so as to encourage local content providers and application developers.

Janis Karklinš, Assistant DirectorGeneral, Communication & Information Sector, UNESCO Plenary 3, Dec 7, 17:30 Before assuming his current duties, Janis Karklinš served as Latvian Ambassador to France, Andorra, Monaco and UNESCO, and as Permanent Representative to the UN in Geneva. During his stay in Geneva, he also served as Chairman of the Council of the International Organization for Migration (IOM). He has held several elected posts in the World Intellectual Property Organization (WIPO), the UN Commission of Science and Technology for Development and served as Vice-President/President of the PrepComm of the Geneva/Tunis Phase of the World Summit on the Information Society (WSIS). He chaired the Governmental Advisory Committee of ICANN from 2007 until June 2010. Prior to Geneva, he served as the Under-Secretary of State in Latvia. He has an engineering degree from the Riga Technical University and attended an Executive Education Program for Eastern European diplomats at Stanford University.

5

KEYNOTES

Bruno Jacobfeuerborn, CTO, Deutsche Telekom AG, Germany Plenary 1, Dec 7, 10:00 Bruno Jacobfeuerborn took his current position in April 2010. Since July 2009 he has been responsible for Technology (both mobile and fixed network) in Germany. He joined what is today Deutsche Telekom AG in 1989. Two years later he became Head of Radio Network Planning in Hanover and, at the same time, regional head of T-Mobile in Leipzig. From 1995 to 1999, he was responsible for the Technology division of the T-Mobile Northern District in Hanover as well as for sales and marketing as head of the district from 1999 to 2002.

From 2002 to 2007, Bruno was Managing Director of Technology, IT, Procurement and, until 2004, Customer Service at T-Mobile Netherlands. At the same time, he was head of the International Service Management unit at T-Mobile International. Subsequently, he was Managing Director of Technology, IT and Procurement at Polska Telefonia Cyfrowa until June 2009.

“Next Generation Networks: New opportunities for content and applications.”

Our industry is rapidly changing: As we are moving towards Gigabit society, the applications transported via our networks are growing more and more complex and varied, leading to an explosion of bandwidths both in mobile and in fixed communication, at home and at work.

Deutsche Telekom offers customers broadband via a technology mix based on technologies such as LTE (Long Term Evolution), UMTS, fiber and DSL. Our networks enable our products and services to run smoothly. Our content highlights of the year include 3D TV via Entertain, DeutschlandLand for corporate customers or the connected car.

Ken Rutkowski, President, KenRadio Broadcasting, USA Plenary 6, Dec 8, 17:30 “Social networking going mobile: the future of Ken Rutkowski’s daily Internet and radio talk show, popular user engagement” World Tech Round-Up, is a must-listen-to source of inside information for listeners in over 60 countries – regularly scooping major media and giving perspective to emerging trends, developments and industry manoeuvres. Ken has also created and hosted various technology programs on radio networks such as NPR, ABC, WLS Chicago KHOW Denver, CNET Radio San Francisco and BBC. Ken is the founder and curator of METal (Media/Entertainment/Technology Alpha Leaders), a founding member of the Streaming Media Executive Committee, and is on the board of several media, entertainment and technology companies. He is a guest lecturer at prestigious universities such as Loyola University, Northwestern University, and University of Illinois - Champaign/Urbana. He has also been a guest speaker at MIT, UCLA, Berkeley and other top tier colleges and universities.

6

PRE-CONFERENCE PROGRAMME 1 SUNDAY | DECEMBER 5, 2010 09:00 – 09:45 Opening session of UN GAID GLOBAL FORUM: ICTs for achieving the UN MDGs - GAID Chairman Mr. Talal Abu-Ghazaleh - Statements by UN officials - Statements by high officials from Abu Dhabi

Introduction to Forum - Keynotes: ICT have great potential for advancing development -but why have we not achieved more? What is missing? How do we fill this gap and move decisively from advocacy to action?

H.E. Sheikha Lubna Bint Khalid Al Qasimi, Minister for Foreign Trade, UAE Prof. Jeffrey Sachs, Director, Earth Institute, Columbia University, USA

Location: YAS Marina Circuit, Media Center 10 :15 -12:00 WSA-mobile Exhibition – World’s best in mobile content and innovative applications “Creating the space” Location: PADDOCK 12:00- 16:00 Abu Dhabi Sensations – WSA-mobile Winners’ tour

Departure from: YAS Hotel 13 :00 – 14 :30 Lunch Break Side Program 14 :30 – 16 :00 GAID Solution Salons: ICT FOR EDUCATION; ICT FOR HEALTH; ICT FOR GENDER EQUALITY; ICT FOR SUSTAINABLE DEVELOPMENT/CLIMATE CHANGE; ICT FOR PERSONS WITH DISABILITIES et al.

16 :15 – 18 :00 WSA-mobile WORLD CAFÉ “Developing the Mobile Ecology with Creativity”

For Winners, Jurors and WSA Board Members Peter A. Bruck, Chairman, Jak Boumans, Manar Alhashash, Dorothy Gordon, Alexander Felsenberg, Anya Sverdlov, Alfredo Ronchi

Location: YAS Marina Circuit Media Center 18 :00 – 20 :00 Evening Break 20:00 – 22:00 Abu Dhabi Cultural Programme – WSA-mobile enchantment

PRE-CONFERENCE PROGRAMME 2 MONDAY | DECEMBER 6, 2010 09:30 – 12:30 Winners´ Workshops “Business Models for Mobile Content: Networking across markets ”

Peter A. Bruck, CEO and Chief Researcher, Research Studios Austria, Austria Ralph Simon, Americas Founder & Chairman Emeritus MEF – Mobile Entertainment Forum, UK Gary Schwartz, President & CEO, Impact Mobile, USA Joseph Gasana, General Manager, SMS Media, Rwanda Alex Hung, CIO Edutechnic Ltd., Hong Kong, China Madanmohan Rao, Global Research Director, Mobile Monday, India Alexander Felsenberg, CEO, Felsenberg Consulting, Germany

Location: YAS Marina Circuit, Media Center Location: YAS Marina Circuit; Media Center 12 :30 – 14 :30 Lunch Break

7

14 :30 – 17 :30 WSA-mobile Free Programme 17 :30 – 18 :15 Pre-Gala Get2Gether

• Bruno Jacobfeuerborn, CEO Deutsche Telekom AG, Germany • H.E. Ivo Ivanovski, Minister for Information Society, Republic of Macedonia 09:50 – 10:00 Break

Location: YAS Hotel Lobby 18:15 Shuttle Bus to Abu Dhabi National Exhibitions Center (ADNEC) Meeting Point: 19:00 –22:00 Welcome to the World’s Best in m-Content and Creativity WSA-mobile Winners GALA and Dinner at

Abu Dhabi National Exhibitions Company (ADNEC) Celebrating the Richness and Diversity of the World’s Best Mobile Content and innovative Applications See separate Information

10:00 – 11:20 PLENARY 1 Fathering and Mothering Content: How Telcos and IT merge for innovation Chair & Moderator: Peter A. Bruck, WSA Chairman Keynote: “Next Generation Networks: New opportunities for content and applications!”

Bruno Jacobfeuerborn, CEO Deutsche Telekom AG, Germany “Designing Creative Mobile Applications” James H. Poisant, Secretary General, WITSA Respondents: Walter Betschel, CEO, TelFree Group, South Africa Anya Sverdlov, Director, Actis Wunderman, Russia 11:20- 11:40

Refreshment Break

11:40 – 13:00 PLENARY 2

TUESDAY | December 7, 2010 08:30 – 09:00 Registration Yas Marina Circuit, Media Center 09:00 – 09:45 WSA-mobile: Excellence in Content, Innovation in Applications Conference Oening • Professor Dr. Peter A. Bruck, WSA Chairman • H.E. Rashed Lahej Al Mansoori, Director General ADSIC • H.E. Mohammed Ahmed Al Bowardi, Secretary General of the Executive Council (tbc) • H.E. Mohamed Al Ghanim, Director General, Telecommunications Regulatory Authority • Ramon Alberto Garza Garcia, Co-Chairman UN GAID, President & CEO Indigo Brainmedia 8

Between Digital Entrepreneurship and Creative Commons: Smart Content for Mobile Users

Chair & Moderator: Christian Rupp, e-Gov Digital Platform, Chancellery of Austria Keynote: “Mobile entrepreneurship. How to turn innovation and creativity into products?”

H. E. Sheika Lubna bint Khalid bin Sultan Al Qasimi, Minister of Foreign Trade, UAE “Mobile for All or how to use narrowband Mobile for quality content.”

Dorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT Respondents: Simpson Poon, Director of Applied Research Office, VTC, Hong Kong/China Cid Torquato, Chief Advisor, State Secretariat for the Rights of the Person with Disability, São Paulo State Government, Brazil

13:00 – 14:30 Lunch & EXPO Walk around through Content Bays and seek the Food Islands Content Bays are displays of the winning

14:30 – 15:50 WSA-mobile Winners Workshop 1: m-Business & Commerce

WSA-mobile Winners Workshop 2: m-Inclusion & Empowerment

Moderator: Madanmohan Rao, Global Research Director, Mobile Monday, India

Moderator: Suleman Bakhsh, Senior ICT Analyst, Telecommunications Regulatory Authority, Abu Dhabi

Talk & Show by • Eko - branchless financial services • Mobile Vending • DB Navigator • Consumer Reports Mobile Shopper • Marks & Spencer mobile commerce

products and companies Food Islands are buffet serving stations with local lunch food Location: PADDOCK

Talk & Show by • Guatemalan Emergency Relay • Dialog tradenet • Mobile Voices • Mobile Link Service • MyHandicap App

16:00 – 17:20 WSA-mobile Winners Workshop 3: m-Learning & Education

WSA-mobile Winners Workshop 4: m- Environment & Health

Moderator: Anya Sverdlov, Managing Director, Actis Systems, Russian Federation

Moderator: Osama Manzar, Director, Digital Empowerment Foundation, India

Talk & Show by • M-Mantra for Forest and Wild Life Management • E.M.M.A. - Excellent Mobile Medical Application • TE-TOL Mobile portal • Medica - Multimedia Prescriptions & Medication Reminder

Talk & Show by • Grace App For Autism • Drona – Mobile Learning Management System • BBC Jalana • Tickle Tap Apps • Hesabi (My Maths)

17:30 – 19:00 PLENARY 3 Between cultural development and targeted marketing: Mobiles make the world go round Chair & Moderator: Mario Franco, President, Foundation for Mobile Communications, Portugal Keynote: “Releasing mobile potential for development” Janis Karklins, Assistant Director-General for Communication and Information, UNESCO

“Click2K’Ching: The Mobile Shopper & The Impulse Economy” Gary Schwartz, President & CEO, Impact Mobil, Canada Respondents: Alexander Felsenberg, Felsenberg Consulting, Düsseldorf, Germany Osama Manzar, Director, Digital Empowerment Foundation, India

9

WEDNESDAY | December 8, 2010 9:00– 10:30 PLENARY 4 Between big revenues and new modes of know ledge transfer: how does quality breed success?

Chair & Moderator: Nibal Idlebi, Chief of ICT Applications Section, UN-ESCWA, Lebanon Keynote: “Mobile Entertainment: Qualities & Contexts” Ralph Simon, Americas Founder & Chairman Emeritus MEF – Mobile Entertainment Forum, UK “Empowering a new mobile ecosystem” Jari Tammisto, President, MobileMonday Global, Finland Respondents: Nawaf Mohammed Abdulrahman, Chief, Information Technology, General Organization for Youth & Sport, Kingdom of Bahrain Alfredo Ronchi, General Secretary, MEDICI Framework, Italy 10:30- 10:45 Refreshment Break

10:45 – 12:15 PLENARY 5 Content reaches billions: from engineering the net to playing the networks Chair & Moderator: Reshan Dewapura, CEO, Information & Communication Technology Agency, Sri Lanka Keynote: “Mobile Internet -The ISOC vision: How engineers, policy activists and creatives create new opportunities for each other?”

Frédéric Donck, Director, European Region, ISOC; USA “Mobile Magic for a Digital Age: Using one single phone to reach 26 Million users” Marco Tempest, Techno-Visionary, Switzerland, USA Respondents: Madanmohan Rao, Global Research Director, Mobile Monday, India Jak Boumans, General Secretary, European Academy of Digital Media, Netherlands

10

12:15 – 13:00 WSA-mobile Outstanding Regional Achievement Awards Chair & Moderator: Peter A. Bruck, WSA Chairman, Chitranganie Mubarak, Sri Lanka, Member of the Grand Jury • MMS Sign - To make cell phones accessible to deaf Tunisia, Tunisia • MzansiSMS, South Africa • Mobile Learning, Mexico • CULTMOB, Egypt • Mobile Virtual Expo, China • Ghana Decides , Ghana Location: PADDOCK 13:00 – 14:30 Lunch & EXPO Walk around through Content Bays and seek the Food Islands Location: Paddock

14:30 – 15:50 WSA-mobile Winners Workshop 5: m-Government & Participation

WSA-mobile Winners Workshop 6: m-Entertainment & Lifestyle

Moderator: Christian Rupp, E-Gov Digital Platform, Austria

Moderator: Ralph Simon, Chairman Emeritus MEF – Mobile Entertainment Forum, UK

Talk & Show by • German Parliament • Boston CitizensConnect • M-Post • Mobile Portal - Kingdom of Bahrain • “Many to one SMS” based application

Talk & Show by • The Hidden Park • Sekai Camera • Africam Safari´s Digital Guide • Omlet.ru

16:00 – 17:20 WSA-mobile Winners Workshop 7: m-Tourism & Culture

WSA-mobile Winners Workshop 8: m-Media & News

Moderator: Alexander Felsenberg, CEO, Felsenberg Consulting, Germany

Moderator: Dorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT

Talk & Show by • Wikitude World Browser • WI-BIKE • Ligo Ligo App • Hungary Tourism • SmartMuseum

17:20 -17:30 Refreshment Break

17:30 – 19:30 PLENARY 6 Billions reach for content: Mobile between business and popularity Chair & Moderator: Peter A. Bruck, WSA Chairman Host of Plenary: Mohamed Al Ghanim, Director General, Telecommunications Regulatory Authority Keynote: “The convergence of mobile, media and money: will the 7th Mass Medium cannibalize payments?”

Talk & Show by • YouReporter • m.guardian.co.uk and the Guardian iPhone app • ABC iPhone app • Newelo Need4Feed • Apontador Traffic

Tomi Ahonen, Mobile Visionary and Author, Hong Kong/ Sao Paulo “Social networking going mobile: the future of popular user engagement” Ken Rutkowski, Founder and CEO of KenRadio.com, USA Panel Discussion: with representatives of the Telecom Industry: “Challenges of the Mobile Industry. Will content be the next big driver of mobile revenues?”

11

KEYNOTES

James H. Poisant, Secretary General, WITSA - World Information Technology and Services Alliance, USA Plenary 1, Dec 7, 10:00

“Designing Creative Mobile Applications “ Dr. Poisant’s keynote speech addresses the role of innovation in creating new products and services. He reveals the “secrets” of many past inventors and innovators and relates them to the Mobile/ICT industry. The intention of the speech is to motivate and inspire those creating new applications with a sense of future direction and confidence in fulfilling the great promise of the Digital Age.

Dr. James H. Poisant was appointed SG of WITSA in 2006.

The WITSA alliance consists of 74 leading ICT Associations, representing over 90% of the ICT industry worldwide.

Prior to joining WITSA, he was the founder and CEO of the events management company Poisant International LLC. In 1996, he was appointed President and CEO of the 1998 World Congress on Information Technology. In 2000, he was appointed International Executive Director for the 2000 World Congress. Prior to organizing large international events, he held a number of senior-level positions at Electronic Data Systems (EDS). Before EDS, he was founder and first director of the Walt Disney Company’s Business Seminar Division.

He has a Doctorate and Masters degree in Public (Government) Administration as well as a Masters Degree in Urban Education and Bachelors Degree in English and Secondary Education.

Marco Tempest Virtual Magician, Switzerland/USA Plenary 5, Dec 8, 10:45

“Mobile Magic for a Digital Age: Using one single phone to reach 26 Million users”

Marco Tempest’s masterful blend of digital media and magic has enabled audiences to glimpse the future before technology gets there. His imaginative combination of computer-generated imagery, video, music and stagecraft with his unique vision of future life is creatively unique and unequalled within the performing arts. At age of 22, Marco captured the prestigious New York World Cup of Magic, launching him into international prominence. He has been featured in his own theatrical shows and as part of numerous television specials. Marco’s award winning television series “The Virtual Magician” is currently airing in 48+ countries. His talent has been recognized with a number of prestigious international awards. Marco is the winner of the 2009 World Magic Award for “Best Contemporary Magic”, spoke at the Seoul Digital Forum, the TEDxTokyo conference and the xDays Leadership conference in Switzerland.

H. E. Sheika Lubna bint Khalid bin Sultan Al Qasimi, Minister of Foreign Trade, UAE Plenary 2, Dec 7, 11:40

“Mobile entrepreneurship. How to turn innovation and creativity into products?”

Sheikha Lubna bint Khalid Al Qasimi (born in 1958) has been serving as the United Arab Emirates’ Minister for Foreign Trade since 2008 and is the first woman in the country’s history to assume a cabinet position. From 2004 to 2008, Sheikha Lubna Al Qasimi was Minister for Economy of the U.A.E. Prior to her political career, she gained more than twenty years of experience in the fields of information technology and management in the Gulf region. In 2001, Sheikha Lubna Al Qasimi was appointed as Head of the Dubai e-Government executive team. She was Chief Executive Officer of Tejari, the Middle-East’s online marketplace, in which she still serves as member of the Board. Sheikha Lubna Al Qasimi holds an Executive Master in business administration from the American University of Sharjah in the UAE.

12

KEYNOTES

Gary Schwartz, President & CEO, Impact Mobile, Canada Plenary 3, Dec 7, 17:30 Gary Schwartz, who grew up in central Africa, graduated from Columbia University and the Stanford University Center Yokohama. He was columnist in Japan and produced international documentary programming for Asahi Television. After working with UNICEF and the World Bank on educational web development and running a number of technology start ups, Gary founded Impact Mobile in 2002.

Over the past nine years, Gary has played a leading role in the mobile industry, running the first cross-carrier short code campaign in North America. He founded the mobile committee for the Interactive Advertising Bureau in 2006 and has publishes several books. In 2007, he helped to establish a joint task force of MMA, IAB and MRC to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America. Gary received the Macromedia People Choice Award and the Dodge Foundation award for innovation.

“Mobile Entertainment: Qualities & Contexts” “What mobile content forms work best in developing media markets ? Will the insatiable demand for mobile entertainment and music video delivered over the mobile web, work best, when contextually relevant for a specific market ? Local language considerations are key when developing contextually relevant content and formats.

What vital creative components are needed when creating, shaping and making mobile entertainment content to drive big revenues for emerging telco and cross media markets ? Which are the best of the mobile content success stories of the past few months ? As mobile entertainment impact and revenues grow, this address will give you insight into what to anticipate in this important arm of the media business.”

“Click2K’Ching: Beyond Content” Cookie-cutting online assumptions to mobile may not drive revenue or conversion. The mobile consumer and the form factor of the mobile device, make this medium an exciting revenue opportunity for content providers, brands and retailers.

What are the effective and simple ways that mobile can go beyond “cool” and beyond content and provide sustainable business models. Mobile is entering the market at a time when the idea of a store and a sale is dramatically changing.

How can mobile drive “K’Ching”?

Ralph Simon, Americas Founder & Chairman Emeritus MEF – Mobile Entertainment Forum, UK Plenary 4, Dec 8, 09:00 Ralph Simon is regarded as one of the founders of the modern mobile entertainment industry. Over the last decade, he has been a global trailblazer and innovator, playing a central role in the development of the mobile entertainment & content industry. He has been dubbed the ‘father of the ring tone’, as his team developed the first commercial ring tones in the USA, Canada, Europe, Africa and Australia in 1998. Prominent internationally, he has evangelized mobile operators, media companies, brands, ad agency groups and platform providers on how to create mobile revenues, impact and content on mobile devices and smart phones.

He co-founded the Zomba group, became EVP of Capitol Records and Blue Note Records in Hollywood and started EMI Music´s global New Media division in the mid 90s.

Simon founded the influential Mobile Entertainment Forum, and acts as its chairman.

13

KEYNOTES

Jari Tammisto, CEO/President, MobileMonday Global, Finland Plenary 4, Dec 8, 09:00 “Empowering a new mobile ecosystem” Jari Tammisto has over 19 year experience in the field of mobile technology. This extensive background was the drive behind his latest accomplishment, the launch of MobileMonday Global, a global network of wireless industry influencers under an exchange of peer leadership, knowledge and communal concepts on a global level. The MobileMonday network now operates chapters in over 108 regions/countries. Tammisto is currently a Partner and Chairman of the Board of several start-up companies and executive member of Finland’s technology fund (TEKES) overseeing the development of several major program covering technology, travel, and lifestyles changes.

Previously in his career, Tammisto held the positions of Managing Director and Chairman of two Scandinavian/ global organizations, CommerceNet and RosettaNet, which he co-founded with Nokia, Motorola, Ericsson, Siemens, Vodafone, DT, BT, and AT&T.

“Mobility is a privilege of our generation” this statement from a Kenyan mobile entrepreneur well describes the opportunities and responsibilities we are facing today moving towards truly mobile societies. Are we honestly enhancing and harnessing all innovations empowering productive usage of mobility today?

Until now, the mobile industry has been focusing on tremendous growth in numbers – capacity, describers, ARPU’s, and terminals sold. Now it is time to empower the new ideas developing our industry for the benefit of entire ecosystem. To succeed in this, substance might need to override structure, and new models of knowledge transfer need to be introduced.

PLENARY SPEAKERS • Nawaf Abdulrahman, Chief of Information Technology, Bahrain • Manar Alhashash, General Manager & Secretary General of Kuwait e-Award, Kuwait • Suleman Bakhsh, Senior ICT Analyst, Telecommunications Regulatory Authority, UAE • Walter Betschel, CEO, TelFree Group of companies, South Africa • Jak Boumans, Managing Director , Electronic Media Reporting, Netherlands • Reshan Dewapura, CEO, ICTA, Sri Lanka • Alexander Felsenberg, Felsenberg Consulting, Düsseldorf, Germany • Mario Franco, President, Foundation for Mobile Communications, Portugal • Ramon Alberto Garza Garcia, Co-Chairman UN GAID, President & CEO Indigo Brainmedia, Mexico • Joseph Gasana, General Manager, SMS Media, Rwanda • Alex Hung, CIO Edutechnic Ltd., Hong Kong, China

14

• Nibal Idlebi, Chief of ICT Applications Section, UN ESCWA, Lebanon • Osama Manzar, Founder & Director, Digital Empowerment Foundation, India • Chitranganie Mubarak, Programme Head, ICT Agency of Sri Lanka, Sri Lanka • Simpson Poon, Director of the Applied Research Office, VTC, Hong Kong, China • Madanmohan Rao, Global Research Director, Mobile Monday, India • Alfredo Ronchi, General Secretary, Medici Framework, Italy • Christian Rupp, Spokesperson, e-Gov Digital Platform, Austria • Anya Sverdlov, Managing Director, Actis Systems, Russia • Cid Torquato, Chief Advisor, State Secretariat for the Rights of the Person with Disability, São Paulo State Government, Brazil

INTRODUCTION TO THE EVENTS WSA-mobile Winners´ Gala 2010, December 6th, 7pm, ADNEC, Hall 2 The Gala Celebration is the highlight of the entire WSA-mobile process in 2010 and a unique ceremony to honour excellence in m-Content and innovative application creation. It will take place in the Abu Dhabi National Exhibition Centre (ADNEC), one of the most modern Exhibition Centres of the world.

The five winning teams of each of the 8 categories will come to Abu Dhabi from all over the world to receive their awards. Their certificate and trophy will be handed out to them by highest level repre-

sentatives of government, the private sector and the United Nations. The Gala is orchestrated as a two hour show, with music and multimedia elements.

Global webcasts and TV broadcasting are planned to cover the event. By bringing together business, government and civil society, the WSA mobile supports the creation of synergies between suppliers and users of communications applications and assists in connecting practical applications and innovative ideas.

WSA-mobile Exhibition, December 5th -8th 2010, Paddock The Winners Exhibition offers a platform for a unique in the world experience for everyone interested in m-Content and the creative use of ICTs. The world’s best m-content producers will take the opportunity to share ideas and present their work to

the public. Be prepared to explore and discover the industry’s latest trends and innovations, from m-Learning to m-Health and from mEntertainment to m-Inclusion.

WSA-mobile Conference December 7th and 8th 2010, Yas Marina Circuit, Media Center Sharing the expertise: m- Content & innovative applications For two days, the WSA-mobile Winners teams selected out of 420 products from more than 100 countries worldwide , will take stage in Abu Dhabi to present their awarded projects, meet each other in panel discussions, share their visions on ICT, creativity and innovation, speak about their experience and ask and answer questions. Each session will be thematically dedicated to one of the WSA-mobile categories and moderated by a member of the Grand

Jury and other high level experts in m-content.

The workshops will be dedicated to innovation and creative use of ICTs. Using and working with technologies can improve the lives of many, but to create sustainable value this development has to be driven by quality content. This shall be clearly demonstrated by the existing examples of excellence from all parts of the world. Creativity is not bound to being rich in terms of material goods, infrastructure and access to networks: it is a “natural resource” of the human mind everywhere in the world. Bridging the digital divide is therefore also a matter of content.

The WSA-mobile winners workshops will be a unique opportunity and an invitation to not only see the best examples of taking the main challenges of the new Information Society. It also allows meeting in person with those behind these projects.

15

The world’s best m-content & applications SCOUTING THE WORLD’s BEST M-CONTENT & APPLICATIONS THE EVENT – OBJECTIVES The World Summit Award Mobile is a global initiative to select and promote the world’s best in mobile content and innovative applications. It was started

in 2010 in the framework of the United Nations’ World Summit on the Information Society (WSIS). The objectives for the WSA-mobile events in Abu Dhabi are:

Anchor the United Nations based WSA Mobile Network in Abu Dhabi with a major initiative and thus give Abu Dhabi unique international visibility by hosting the WSA Mobile Events in 2010, 2012 and 2014

Put the focus on mobile and creative content/innovative applications and thus on the future of mobile broadband usage and thus extend the range of contents from games, navigation and social networks

Develop the cooperation with a 5 year perspective toward the UN Summit Review on Information Society in 2015 in order to show unique activity and concrete results at the Summit as part of the UAE efforts

Develop Abu Dhabi as key node in the global e-content development and thus as premier place for Arab e-Content through a horizontal innovation network and centre